Ireland

In 2023, breakfast cereals saw a significant shift towards online sales, a trend that was largely driven by the rise of e-commerce and home delivery services. The COVID-19 pandemic played a crucial role in this transition, as local consumers…

Baked goods has seen a significant shift in consumer preferences, with an increasing demand for plant-based and vegan alternatives over traditional products. This trend is primarily fuelled by the growing awareness of the health and environmental…

Chocolate spreads is expected to see stagnant retail volume growth, and the slowest retail current value sales growth in sweet spreads over 2023. Retail current value growth is set to be in high single-digits mainly due to higher prices. This…

In 2023, one key trend in sauces, dips and condiments in Ireland was the increased emphasis on marketing and advertising to stimulate consumption. This trend was particularly evident in the success story of Mutti, a local player in pasta sauces.…

During 2023, ready meals in Ireland experienced a surge, stimulated by innovative product offerings. Among these, The Gym Kitchen's Beef Lasagne and Tesco's Beautifully Balanced Chicken & Sweet Potato Katsu Curry stood out for their unique selling…

The Irish population’s experience of the significant trend towards health and wellness has increased health consciousness and had a profound impact on consumer preferences within edible oils. Consumers have displayed a growing understanding of and…

The war in Ukraine continued to impact cooking ingredients and meals in 2023 by affecting the availability and prices of key ingredients, particularly sunflower oil and seeds. Irish food manufacturers have assessed the medium-term effects of the…

As one of the freest countries in the world, Ireland’s private sector enjoys considerable economic freedom, whilst state finances are solid. Robust economic momentum is giving way to a slowdown, as inflationary pressures persist, although exports…

Over the course of 2023, Danone UK & Ireland was heavily focused on enhancing the health and wellness aspects of its consumer portfolio of brands. This move was taken in response to the growing demand among the Irish population for healthier food and…

2023 saw plant-based dairy generate positive retail volume sales growth as the consumer base for these products continue to expand. The rising popularity of plant-based dairy is based mainly on spreading concern over the role that a diet high in…

2023 saw demand for fromage frais and quark begin to decline for the first time in four years, which can be seen as a balancing of demand after several years of robust performances in the category. Fromage frais and quark consistently outperformed…

After steep increases in the price of milk amidst high inflation during 2022, 2023 saw milk prices in Ireland experience a notable decline. The average unit price of drinking milk products had reached unprecedented levels by the end of 2022 and a…

2023 saw pressure on demand across all categories of dairy products and alternatives in Ireland as the high inflation that swept across Europe during 2022 continued, albeit at a lower rate. This led to volume sales declines across most categories of…

2023 saw rising demand for premium cheese brands with a clear health and wellness positioning as Irish consumers became increasingly interested in products that can help them to improve their dietary intake. The desire to improve one’s diet to…

2023 saw more stability in the average unit price of butter after steep unit price increases during 2022, which was a particularly challenging year for category players as they battled with rising production and distribution costs at a time of high…

One of the most important trends in baby food in Ireland in 2023 was the increased focus on health and wellness, which manifested most clearly in the increasing interest in clean label products and those with functional ingredients. With consumer…

Consumers lifestyles have shifted back to normality in 2023, with individuals spending more time outside the home and doing more team sports. This has generated a greater need for quick and convenient solutions for minor traumas, including sticking…

Weight management and wellbeing continues to face decline as more consumers are sceptical about the efficacy of using such products, with some concerns about unpleasant or harmful side effects. Many Irish consumers now understand that only physical…

Vitamin sales patterns are returning back to normality in 2023, following the surge in demand at the height of the pandemic period, although high inflation remain an issue. The COVID-19 pandemic encouraged consumers to take better care of their…

The year 2023 is shaping up to be another strong year for sports nutrition in Ireland. Daily routines are back to normal following the removal of all pandemic-related restrictions, with consumers back into gyms and other sporting venues, driving the…