Ireland

General anxiety related to economic uncertainty, the high cost of living and the war in Ukraine is improving the popularity of sleep aids in 2023. Many consumers are also back to hectic everyday lifestyles, with commuting, longer working hours and a…

Paediatric consumer health is performing well in 2023 for the second consecutive year, albeit at a much lower pace of current value growth than in 2022. Ireland witnessed a more intense season of common colds and viruses among children in 2022 as the…

The pandemic period led to unhealthier lifestyles for a large number of Irish consumers, with some returning to smoking regular cigarettes as retail outlets selling vapes and other alternatives were closed. The stress and anxiety related to the…

Consumer demand for health products made from natural ingredients is already well developed in Ireland, and this trend supports sales of herbal/traditional products in 2023. Consumers tend to use these products for minor ailments, but will shift to…

Eye care category sales continue to post relatively solid retail volume growth in 2023, despite the high costs of living that is putting a squeeze on consumption in Ireland. Many people are still regularly working remotely and frequently choosing to…

Digestive remedies is one of the most stable consumer health categories in Ireland, but the lack of innovations and breakthroughs over the review period is posing a limitation to growth. Even new product launches are rare in this category, with the…

Healthier lifestyles and a focus on immune system support are the key drivers of dietary supplements sales in 2023. Concerns surrounding COVID-19 led more Irish consumers to start taking dietary supplements on a regular basis as a preventive measure…

Dermatologicals is seeing solid current value growth in 2023, driven in part by higher retail prices. The category is benefiting from a return to normal daily lifestyles following the COVID-19 pandemic. Consumers’ skin is being more exposed to…

Cough, cold and allergy (hay fever) remedies are enjoying strong growth in 2023 as the category continues to recover from the sharp declines seen during the COVID-19 pandemic. Flu, common coughs and colds and seasonal allergies in the Irish…

Consumer health is witnessing another strong performance in 2023 as the category continues to recover from the COVID-19 pandemic following the removal of all pandemic-related restrictions. As Irish people shift back to normal living habits without…

Analgesics sales are returning to more normal patterns in 2023, following the fluctuations caused by the COVID-19 pandemic and the sharp price rises seen in 2022. On balance, current value growth rates are still elevated compared to pre-pandemic…

2023 has marked a significant recovery of inbound arrivals to Ireland. Inbound arrivals are projected to reach 89% of pre-pandemic levels in terms of number of trips by the end of 2023. Visitors from mainland Europe and North America are driving the…

2023 has seen a significant recovery in terms of inbound arrivals to Ireland with the number of trips set to reach 89% of pre-pandemic levels. With COVID-19 restrictions lifted the country has begun welcoming back visitors from key source markets…

The available lodging for tourists has declined in 2023 as compared to 2019. The reduction in capacity is a direct result from the government’s reliance on tourist accommodation to house those seeking refuge, followed by new legislation impacting…

Travel in Ireland has continued to recover in 2023, despite the challenges presented by high inflation and a drop in household budgets. In fact, summer bookings have approached pre-pandemic levels with consumers keen to travel again after a few years…

Russia’s war in Ukraine coupled with the EU’s ambitious Zero Carbon policy continues to put pressure on fuel prices and this has led to a significant increase in the average ticket price for the end consumer. European regulators have introduced new…

Sweet biscuits, snack bars and fruit snacks is a relatively well-established category in Ireland. Rising inflation is a key contributor to value growth in 2023, although volume sales have been pushed into decline. Sweet biscuits is the best…

Sugar confectionery is seeing retail volume sales decline as the war on sugar gains further momentum in Ireland. The pandemic intensified consumer’s focus on health and self-care with a growing awareness of nutrition and the negative health impacts…

Snacks in Ireland has come under pressure from rising prices in 2023. Many consumers perceive the higher prices as a deterrent and are switching to cheaper snacking options or reducing their snacking to some extent. Additionally, the increased prices…

In 2023, the savoury snack category in Ireland was characterized by a strong emphasis on taste and quality. Consumers prioritise these factors above all else when choosing their savoury snacks, leading to an increase in the variety of flavours…