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Italy

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy.

Italy StatisticsConsumer Lifestyles in Italy

Italy Country BriefingsFuture Demographics: Italy in 2030

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    Analgesics in Italy

    Oct 2017

    Analgesics in Italy are used to treat pain and inflammation caused by a variety of ailments and natural functions, including headache, migraine, arthritis, acute injuries, menstrual cycle, toothache, rheumatic disease and other musculoskeletal ...

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    Cough, Cold and Allergy (Hay Fever) Remedies in Italy

    Oct 2017

    Over the forecast period, cough, cold and allergy (hay fever) remedies will continue to be impacted by the strength of seasonal cold and flu. In years with stronger outbreaks of flu, sales of these products are likely to record good growth in volume ...

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    Country Report

    Dermatologicals in Italy

    Oct 2017

    Within dermatologicals, many product categories are set to show signs of maturity and struggle to record high sales growth rates over the forecast period. For instance, topical antifungals, the second-most-important category in terms of value sales, ...

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    Digestive Remedies in Italy

    Oct 2017

    The good outlook for digestive remedies is linked to the increasing number of people affected by gastrointestinal problems including hyperacidity, acid reflux and irritable bowel syndrome. This trend is linked to both rising levels of stress and an ...

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    Country Report

    Eye Care in Italy

    Oct 2017

    A rise in the incidence of allergies in Italy is expected to support allergy eye care, which is set to post the highest value sales growth at constant 2017 prices over the forecast period. According to industry sources, about 6.5 million Italians ...

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    Herbal/Traditional Products in Italy

    Oct 2017

    Herbal/traditional products are viewed very positively by Italians, with this positive perception continuing to intensify as consumers focus more and more on health and prevention. This is partly due to a strong tradition for herbal medicine in the ...

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    Country Report

    NRT Smoking Cessation Aids in Italy

    Oct 2017

    The number of Italian smokers is not expected to decrease during the forecast period and will remain rather stable. According to the ISS (The National Institute of Health), the number of smokers in 2016 amounted to 11.5 million, about 22% of the ...

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    Country Report

    Consumer Health in Italy

    Oct 2017

    Consumer health in Italy recorded steady current value growth in 2017, confirming the positive trend recorded during the review period. Italian consumers continued to be keen to invest in their overall health and wellbeing, a trend that particularly ...

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    Country Report

    Sleep Aids in Italy

    Oct 2017

    Rising urbanisation with increasingly busy and noisy cities, increasing hectic lifestyles and rising stress levels will continue contributing to the incidence of sleep disorders in Italy. According to EuroDap, an Italian non-profit organisation ...

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    Country Report

    Sports Nutrition in Italy

    Oct 2017

    Sports nutrition is expected to benefit from the health and wellness trend in Italy over the forecast period, with sales set to rise owing to the expanding demand for sports nutrition beyond the niche of bodybuilders and athletes. According to the ...

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    Country Report

    Weight Management and Wellbeing in Italy

    Oct 2017

    There are growing concerns about the impact of the proportion of the Italian population that is overweight and obese. According to Adi, the Italian Association of Dietary and Nutrition Clinics, the population that is overweight amounted to 21 ...

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    Country Report

    Wound Care in Italy

    Oct 2017

    Wound care is always needed to a certain extent; however, Italians are not keen to invest in stocking up on it and the category’s performance is set to remain slow in the forecast period. This is a category with a low average purchasing rate and a ...

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    Country Report

    Financial Cards and Payments in Italy

    Oct 2017

    The economic recovery and prolonged war on cash, linked to increased awareness and knowledge of financial cards, resulted in growth of financial cards in Italy in 2017 in terms of cards in circulation, number of transactions as well as their total ...

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    Country Report

    Consumer Lending in Italy

    Oct 2017

    Consumer lending increased in 2017 thanks to the economic recovery, rising consumer confidence, as well as low interest rates and a consequent boost in demand for credit. As a result, there has been an increase in new lending to cover household ...

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    Country Report

    Car Rental in Italy

    Sep 2017

    Car rental in 2017 registered a good performance, with current value sales increasing by 3% to reach EUR1.2 billion. The good performance of car rental in 2017 was driven mostly by leisure car rental. A large number of tourists come to Italy for ...

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    Country Report

    Airlines in Italy

    Sep 2017

    In 2017, the number of airline passengers increased to 112 million, mostly thanks to the good performance of scheduled and low-cost flights. At the same time, however, charter flights continued to show a declining performance....

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    Country Report

    Flows in Italy

    Sep 2017

    In 2017, inbound arrivals continued to grow reaching 54 million trips. The reasons for the good performance are linked to the fact that Italy is a very famous tourist destination and it is well known all around the world for its touristic offer....

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    Country Report

    Intermediaries in Italy

    Sep 2017

    In 2017, intermediaries continued to perform well. In fact, overall value sales increased in 2017 mostly thanks to 8% growth of online current value sales to EUR8.7 billion, while offline current value sales increased by 1% to EUR15.2 billion....

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    Country Report

    Lodging in Italy

    Sep 2017

    In 2017, the performance of lodging in Italy was positive in terms of value sales, mostly thanks to the good performance of the online channel, as online current value sales increased by 5% to EUR9.5 billion....

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    Country Report

    Online Travel Sales To Residents in Italy

    Sep 2017

    In 2017, online travel sales to residents saw dynamic growth of 9% in current value terms to reach EUR18.1 billion. The positive growth is derived from the strong spread of the internet, and PC and mobile devices among Italian consumers. In fact, ...

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