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Italy

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy.

Italy StatisticsConsumer Lifestyles in Italy

Italy Country BriefingsFuture Demographics: Italy in 2030

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    Strategy Briefing

    Contrasting Strategies as Italian Coffee Players Look to Expand Abroad

    Jul 2017

    Italy’s family-owned coffee companies are all affected by consolidation of the global coffee market, but they are adopting very different strategies in response. Massimo Zanetti funds a wave of purchases with an IPO, while Lavazza expands but stays ...

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    Country Briefing

    Economy, Finance and Trade: Italy

    Jul 2017

    Italy’s economy suffered more extensively than its European peers from the global financial crisis of 2008-2009, owing to imbalances in its banking sector and high public debt levels. A moderate recovery is underway, supported by quantitative easing ...

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    Country Report

    Eyewear in Italy

    Jun 2017

    Eyewear in Italy registered further positive growth in 2017, with sales driven by demographic factors such as the ageing of the Italian population and manufacturer efforts to increase the penetration of products such as sunglasses and contact lenses....

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    Country Report

    Spectacles in Italy

    Jun 2017

    Different types and features of innovative spectacles, and spectacle lenses in particular, are creating new and thus more occasions to wear glasses. Product launches over the review period included lightweight lenses catering for various eye health ...

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    Country Report

    Bags and Luggage in Italy

    Jun 2017

    Low purchasing power and a great deal of political uncertainty continue to affect purchases of bags and luggage nationwide, particularly with regard to luxury brands. Sales of luxury brand bags and luggage in Italy are notably fuelled by Chinese and ...

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    Country Report

    Jewellery in Italy

    Jun 2017

    Jewellery value sales declined again in 2017 showing negative development in particular for costume jewellery. Main factors behind the decline were general instability in political and economic contexts, uncertainty about the future and high ...

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    Country Report

    Personal Accessories in Italy

    Jun 2017

    In 2017, personal accessories in Italy continues to register a sluggish performance following the weak trend earlier in the review period. Despite the economy recording positive GDP growth in 2016 and likely also remaining positive during 2017, this ...

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    Country Report

    Watches in Italy

    Jun 2017

    Watches recorded value sales growth of 1% in 2017, although volume sales declined by 5%. The main contributor to the positive development in value sales was the growing demand for premium mid-priced to high-priced luxury watches. For many consumers, ...

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    Country Report

    Writing Instruments in Italy

    Jun 2017

    Writing instruments volume sales fell marginally in 2017, with the growing penetration of electronic devices, such as tablets, laptops and computers, meaning consumers have less need to physically write things down. In order to counter this trend, ...

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    Country Report

    Beer in Italy

    Jun 2017

    In 2016 beer performed well thanks in part to a hot summer. However, despite increased consumption, Italian consumers continued to try to save money as a consequence of the prolonged financial crisis and changed consumption behaviour. In addition the...

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    Country Report

    Cider/Perry in Italy

    Jun 2017

    Cider/perry registered total volume growth of 6% to reach 33,000 litres in 2016. The category is not mature and Italian consumers continued to increase their knowledge and appreciation of the product, which drove growth. This represented an important...

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    Country Report

    Alcoholic Drinks in Italy

    Jun 2017

    In 2016 alcoholic drinks performed well thanks to renewed interest in the category. Despite the longstanding financial crisis and reduced disposable incomes, Italians still like to have a drink as a small treat or when socialising with friends. ...

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    Country Report

    Rtds/High-Strength Premixes in Italy

    Jun 2017

    The performance of RTDs/high-strength premixes remained positive in 2016, with total volume growth of 5% to reach 60 million litres. The category benefited from the traditional popularity of aperitifs, consumed both at home as well as in foodservice ...

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    Country Report

    Spirits in Italy

    Jun 2017

    Consumption of spirits declined in 2016 due to greater competition from other alcoholic drinks. However, consumers tended to purchase better-quality products....

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    Country Report

    Wine in Italy

    Jun 2017

    Wine registered total volume growth of 2% in 2016. Consumers are becoming more knowledgeable and passionate about wine and like to drink it with friends and family, and as an aperitif....

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    Country Report

    Toys and Games in Italy

    Jun 2017

    The significant growth seen in toys and games in 2016 signalled an improvement on the growth seen over the review period, which was already encouraging. The growth seen in video games was driven by video games software (digital), in particular mobile...

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    Country Report

    Traditional Toys and Games in Italy

    Jun 2017

    The current value growth of 5% seen in traditional toys and games in 2016 marked a further enhancement compared to the situation in 2014-2015. In 2016 manufacturers within traditional toys and games were very strongly focused on their niches which ...

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    Country Report

    Video Games in Italy

    Jun 2017

    Video games saw slightly slower current value growth in 2016 compared to the previous year, as video games hardware performed badly both in handheld and static consoles. AR/VR headsets saw a strong entrance but it has not been as influential as ...

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    Country Report

    Gardening in Italy

    May 2017

    As the economy in Italy improves, current value growth in 2016 also faced a slow improvement compared to the previous period. The growing presence of home improvement and gardening retailers has contributed to the increase of promotional activity and...

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    Country Report

    Home Furnishings in Italy

    May 2017

    In 2016, home furnishings experienced a decline of 1% in current value terms. Difficulties were related to the tax credit bonus mobili, which enabled Italian consumers to proceed with those purchases that were previously postponed. This has benefited...

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