Italy

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Italy StatisticsConsumer Lifestyles in ItalyItaly Country BriefingsFuture Demographics: Italy in 2030

Filters
Industry
    Product Type
    Strategy Briefing

    Strategy Briefing

    Global Economic Forecasts: Q2 2018

    May 2018

    Global economy continues to perform strongly, both in advanced and emerging markets. Global real GDP expanded by 4.0% in Q4 2017. Growth was supported by higher investment activity in advanced economies, higher consumer demand in emerging markets, ...

    US$1,325
    Add to cart View details
    Country Report

    Country Report

    Cat Food in Italy

    May 2018

    In the coming years cat food is expected to continue witnessing slow but steady growth, increasing both in volume and value terms. Cat treats and mixers will face the most dynamic development, while other categories will sustain slower growth, albeit...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Dog Food in Italy

    May 2018

    Specialisation, innovation and nutritional research, mostly within functional and dietary products, will remain important drivers for Italian consumers when choosing dog food. In fact consumers are expected to increasingly prefer quality products for...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Other Pet Food in Italy

    May 2018

    Other pet food is expected to continue declining over the forecast period as a consequence of the decreasing trend in terms of the number of pets within other pets. This trend is in line with the main trends experienced during the review period. This...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Pet Care in Italy

    May 2018

    Pet care continued to perform well in Italy in 2017, as pets are increasingly considered part of the family and the humanisation trend continued growing across the country and is considered to be the key 2018 trend within pet care in Italy. As such ...

    US$2,100
    Add to cart View details
    Country Report

    Country Report

    Pet Products in Italy

    May 2018

    Pet products grew well in 2017 and is expected to maintain a positive performance over the forecast period, in part thanks to the humanisation trend and the fact that pets are considered more and more to be part of the family. As such, consumers do ...

    US$990
    Add to cart View details
    Strategy Briefing

    Strategy Briefing

    Menswear in Western Europe

    May 2018

    While demand for menswear is supported by men’s growing interest in fashion, value growth will be restrained by mounting pressure on unit prices. Alongside the pressure placed on prices by highly competitive fast fashion and private label players, ...

    US$1,325
    Add to cart View details
    Country Report

    Country Report

    Baby and Child-Specific Products in Italy

    May 2018

    Although Italy’s birth rate is already the lowest in Western Europe, it is expected to remain negative and continue to hinder the demand for baby and child-specific products. According to ISTAT, the Italian National Institute of Statistics, the birth...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Bath and Shower in Italy

    May 2018

    Over the forecast period Italian consumers are expected to remain price-sensitive and continue to search for value for money through larger bath and shower formats and products sold via promotions. Consumers are not brand loyal when purchasing these ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Colour Cosmetics in Italy

    May 2018

    Colour cosmetics continues to benefit from the expansion of monobrand chains, including Kiko, Wycon and NYX, which drive the performance of mass products. These stores expanded quickly over the review period, with Kiko Milano ranked as the top brand ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Deodorants in Italy

    May 2018

    Like most beauty and personal care categories, the main competition in deodorants is in the mass segment, which is expected to continue to account for the vast majority of retail value sales. This will translate in strong price promotions offered by ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Depilatories in Italy

    May 2018

    Despite the push against the hairless beauty norm, such as the adidas advertising campaign featuring a model with unshaven legs, Italian women still desire hairless skin, which is strongly linked to femininity. This desire will continue to benefit ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Fragrances in Italy

    May 2018

    The premium segment, which accounted for the large majority of retail value sales in fragrances in 2017, continued to benefit from the offer of luxury products at more affordable prices than apparel and footwear by related designer brands. Premium ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Hair Care in Italy

    May 2018

    Hair care is seeing increasingly polarised demand, with a move towards premium, professional and other specialist products on the one hand, and low-priced products on the other. This trend is benefiting salon professional hair care, supported by ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Mass Beauty and Personal Care in Italy

    May 2018

    Colour cosmetics, which accounts for the highest retail value sales in mass beauty and personal care, is expected to continue to drive overall growth in the forecast period. This is due to the consolidation and further expansion of domestic monobrand...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Men's Grooming in Italy

    May 2018

    Italian men are paying increasing attention to their appearance and investing more in specific men’s products, aesthetic surgery and beauty salons. Over the forecast period, this trend is predicted to positively impact men’s grooming, especially ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Oral Care in Italy

    May 2018

    Oral care is benefiting from growing consumer awareness of the importance of prevention and proper oral hygiene. Nonetheless, most Italian consumers, at least once in their life, have issues with dental caries. There is still not enough attention ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Beauty and Personal Care in Italy

    May 2018

    In 2017, beauty and personal care recorded an improved performance, posting faster retail volume and current value sales growth, compared with 2016. Colour cosmetics remained a strong performer due to the consolidation of domestic mass monobrand ...

    US$2,650
    Add to cart View details
    Country Report

    Country Report

    Premium Beauty and Personal Care in Italy

    May 2018

    In Italy, premium beauty and personal care is benefiting from the increasing polarisation of demand, towards basic and super-premium brands, often linked to famous designers like Christian Dior, Chanel, Shiseido, Dolce & Gabbana, Giorgio Armani and ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Skin Care in Italy

    May 2018

    Facial care will continue to be the focus for Italian women in the forecast period, with anti-agers benefiting from their desire for a youthful look at all ages and willingness to invest in these products. Anti-agers’ target audience is set to grow ...

    US$990
    Add to cart View details

    Market Research Solutions

    Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

    Learn More