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Italy

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy.

Italy StatisticsConsumer Lifestyles in Italy

Italy Country BriefingsFuture Demographics: Italy in 2030

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    Country Report

    Air Treatment Products in Italy

    Jan 2017

    The high temperatures registered in 2016 have supported sales of air treatment products. In addition, the warm summer suffered in 2015 had already encouraged consumers to purchase air conditioners in order to be ready for the warmest days....

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    Country Report

    Dishwashers in Italy

    Jan 2017

    Government incentives for home renovations has had a positive impact on dishwashers. Residents who have undertaken building renovation can enjoy a personal income tax deduction of 50% on purchases of consumer appliances with energy efficiency levels ...

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    Country Report

    Food Preparation Appliances in Italy

    Jan 2017

    Food preparation appliances has registered strong, positive volume growth in 2016. Over the review period, the category benefited from the popularisation of cooking as a fashionable activity thanks to television cookery programmes, cooking events and...

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    Country Report

    Home Laundry Appliances in Italy

    Jan 2017

    2016 has been another year of strong volume growth for home laundry appliances in Italy. Thanks to the improvement of the country’s economic conditions and decreasing unemployment levels, Italian households have become more relaxed about their ...

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    Country Report

    Irons in Italy

    Jan 2017

    Formal dressing is very popular with Italians, but amongst the youngest generations it is becoming increasingly common to prefer casual outfits and consequently this is reducing the need for ironing. This, together with the increasing number of ...

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    Country Report

    Large Cooking Appliances in Italy

    Jan 2017

    Large cooking appliances has seen a third consecutive year of positive growth in 2016, increasing by 6% in volume and 7% in current value terms. The recovery of economic situation and the drop in unemployment rates has encouraged Italians to increase...

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    Country Report

    Microwaves in Italy

    Jan 2017

    Ready meals products continue to attract Italians which is driving sales of microwaves. Italians are moving towards prepared meals in order to gain time by reducing the time spent cooking. Also, innovations in microwaves with the incorporation of ...

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    Country Report

    Consumer Appliances in Italy

    Jan 2017

    2016 has been a good year for consumer appliances in Italy. Demand has been sustained by an economic recovery, political stability and the incentives promoted by the government: Consumers who undertake to reform their dwelling can benefit from the ...

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    Country Report

    Personal Care Appliances in Italy

    Jan 2017

    Italians are traditionally very attentive to their personal care and tend to spend much time, daily or weekly, improving their looks. The trend is valid both for men and women of all ages. Over the review period, male dedicated personal care ...

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    Country Report

    Refrigeration Appliances in Italy

    Jan 2017

    The positive performance of refrigeration appliances in 2016 has been driven by an improvement in the country’s economic conditions and an increase in consumer confidence levels. With the drop in unemployment rates and the undergoing of labour ...

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    Country Report

    Small Cooking Appliances in Italy

    Jan 2017

    Small cooking appliances has benefited from the trend of preparing complete meals at home and of creating cooking recipes and elaborate meals that are shown on television cooking programmes or which are posted on food blogs....

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    Country Report

    Vacuum Cleaners in Italy

    Jan 2017

    The increased consumption which has followed the improvement in Italy’s economic situation and the consequent gain in trust on behalf of Italian consumers has had the positive effect of re-activating demand for vacuum cleaners. Most sales are being ...

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    Country Profile

    Italy: Country Profile

    Dec 2016

    Italy will see another year of anaemic growth. Favourable commodity prices and modest gains in domestic demand provide limited support. A lack of market-liberalising reforms and persistent banking sector-related tensions are drags. Modest tax cuts ...

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    Country Report

    Confectionery in Italy

    Dec 2016

    Ferrero SpA led chocolate confectionery with a 34% value share, followed by Nestlé Italiana SpA with 15% and Lindt & Sprüngli SpA with 11% in 2015. All other companies operating in this category hold a single digit share. Ferrero’s success is mainly ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Italy

    Dec 2016

    In 2016, the largest shopping mall in Italy was opened at Arese, which is close to Milan. The Arese Shopping Centre’s grand opening took place in April, with the mall expected to attract around 13 million customers every year, more specifically ...

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    Country Report

    Direct Selling in Italy

    Dec 2016

    In order to improve the shopping experience and the enjoyment of its parties, in 2016 Just Italia organised special gatherings for customers and agents in premium locations like hotels and resorts. The company rented rooms and organised various ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Italy

    Dec 2016

    Mediamarket opened its first Media World store in Italy in 1991 in Curno, where the company is still headquartered. In 2016, it completely renovated this store to offer customers a more integrated shopping experience between the online and offline ...

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    Country Report

    Grocery Retailers in Italy

    Dec 2016

    While in 2015 the Italian economy showed tangible yet modest signs of recovery, 2016 marked a slowdown due to several factors, including lingering political uncertainty due to the forthcoming constitutional referendum and fears of terrorist attacks, ...

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    Country Report

    Health and Beauty Specialist Retailers in Italy

    Dec 2016

    In 2016, drugstores/parapharmacies continued to grow in number as consumers are increasingly favouring outlets where they can find a wide range of health and beauty products. Sales of health and beauty products have become so important in recent ...

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