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Italy

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy.

Italy StatisticsConsumer Lifestyles in Italy

Italy Country BriefingsFuture Demographics: Italy in 2030

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    Country Report

    Air Care in Italy

    Apr 2017

    Candle air fresheners grew by 4% in 2016 with this strong growth due to the general improvement in the Italian economy and the presence of many producers. These factors enabled consumers to choose from a wide selection of products, which stimulated ...

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    Country Report

    Bleach in Italy

    Apr 2017

    The legislation on biocide products for disinfectant use was updated in Italy in the second half of 2015, following EU regulation. The impact of this regulation was very harsh, particularly for small and medium sized enterprises. The production costs...

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    Country Report

    Dishwashing in Italy

    Apr 2017

    The year 2016 marked the continuation of the trend on migration from standard to concentrated products in dishwashing, which resulted in an increase in unit prices. This trend also gave key brands the opportunity to win back category share that had ...

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    Country Report

    Home Insecticides in Italy

    Apr 2017

    In 2016 there was an important change in regulation which involves changes to the home insecticides market. The European regulation on biocides, which was implemented in Italy in 2016, has reduced the list of active ingredients allowed, which has ...

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    Country Report

    Laundry Care in Italy

    Apr 2017

    Laundry care remained the largest category in home care in 2016. Although there was a strong trend towards concentration in both liquid and powder detergents, liquids performed better to the detriment of powders. Tablets performed well: In a very ...

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    Country Report

    Home Care in Italy

    Apr 2017

    Concentration and stronger formulation continued to be among the most relevant trends in various home care products in Italy towards 2016, from laundry care to surface care. Thanks to product concentration, which involves the removal of water from ...

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    Country Report

    Polishes in Italy

    Apr 2017

    Polishes experienced a difficult year during 2016. Italians began to change their austere and longstanding attitudes to spending, which had endured during the prolonged economic crisis. They became less inclined to buy specialised products and those ...

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    Country Report

    Surface Care in Italy

    Apr 2017

    Surface care had a poor year in 2016. While in other home care categories competitive pricing is slowing, in surface care, price remains a deciding factor in consumers’ choice of product or brand as the prudent attitude Italian consumers adopted ...

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    Country Report

    Toilet Care in Italy

    Apr 2017

    Toilet care sales remained healthy in 2016 with the category achieving 3% growth in value sales over the previous year. This was also much higher than the CAGR for the review period. The fortunes of the category improved towards the end of the review...

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    Country Report

    Adult Incontinence in Italy

    Apr 2017

    As the Italian population ages and the birth rate hits its lowest level in history, major manufacturers and brands invest in the development and promotion of adult incontinence products. In Italy, heavy adult incontinence products are usually ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Italy

    Apr 2017

    In association with the HACCP sanitary regulation in Italy, foodservice operators as well as all institutional channels are required to use paper rolls for cleaning surfaces in place of textile cloths. Use of textile cloths is supposed to leave small...

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    Country Report

    Nappies/Diapers/Pants in Italy

    Apr 2017

    In 2016, Italy registered the lowest birth rate in its history, below the psychological threshold of 500,000 babies born in the country. Consumption of baby products continued therefore to significantly decline in terms of volume. As product cost is ...

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    Country Report

    Tissue and Hygiene in Italy

    Apr 2017

    Italy worked hard in 2016 at leaving the recession behind, and several government policies were implemented to support consumption patterns and leisure activities. Nonetheless, after a good fourth quarter in 2015 and first quarter in 2016, the ...

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    Country Report

    Retail Tissue in Italy

    Apr 2017

    During the worst years of recession in Italy, consumers steadily looked for the lowest cost products across all types of goods, in order to save money. Opening price point toilet paper was often the product of choice, as it allowed the purchase of a ...

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    Country Report

    Sanitary Protection in Italy

    Apr 2017

    In recent years, Italy saw a growing presence of drugstores and variety stores focusing their offer on personal hygiene and home care products. The increasing number of these outlets led to a staggering growth of availability of many sanitary towels ...

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    Country Report

    Wipes in Italy

    Apr 2017

    In recent years, Italy faced a large increase in the number of drugstores and variety stores offering a wide range of wipes for all uses. Multi-purpose wipes slowly lose shelf space to more specific products, such as facial cleansing or intimate ...

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    Country Report

    Fresh Food in Italy

    Mar 2017

    In 2016, the Italian fresh food market faced consumer price-sensitivity, stagnating domestic demand, high raw material and labour costs and more intense competition in terms of manufacturing and trading. Falling value sales and a significant decline ...

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    Consumer Lifestyle

    Consumer Lifestyles in Italy

    Mar 2017

    Despite the economy beginning to rebound, consumers remain cautious and have yet to loosen their purse strings in any significant way, partly due to persistent concerns regarding the country’s banking sector. A narrative of decline remains prevalent,...

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    Strategy Briefing

    Global Economic Forecasts: Q1 2017

    Feb 2017

    Despite the risk of stronger trade and immigration restrictions and greater policy uncertainty after Donald Trump took the Presidential office, the reaction of financial markets has been more optimistic than expected. In this context, we have revised...

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    Country Report

    Asian Speciality Drinks in Italy

    Feb 2017

    Asian speciality drinks remained a micro-niche with ongoing limited visibility in Italy in 2016; the key consumers of such drinks remained the Asian population living in Italy. They purchase these products from Asian supermarkets but mainly through ...

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