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Italy

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy.

Italy StatisticsConsumer Lifestyles in Italy

Italy Country BriefingsFuture Demographics: Italy in 2030

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    Country Report

    Asian Speciality Drinks in Italy

    Feb 2017

    Asian speciality drinks remained a micro-niche with ongoing limited visibility in Italy in 2016; the key consumers of such drinks remained the Asian population living in Italy. They purchase these products from Asian supermarkets but mainly through ...

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    Country Report

    Bottled Water in Italy

    Feb 2017

    In the first six months of 2016, the consumption of bottled water was significantly down compared to the previous year when it was boosted by extraordinarily hot weather in July and August. This had helped overall bottled water to close the year with...

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    Country Report

    Carbonates in Italy

    Feb 2017

    Carbonates continued to suffer in 2016, losing 3% in off-trade current value and 2% off-trade in volume terms, reaching EUR1.5 billion and 1.7 billion litres respectively. The negative performance is linked to Italians becoming increasingly ...

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    Country Report

    Concentrates in Italy

    Feb 2017

    Concentrates is a fairly mature category in Italy, which registered steady although not exceptional off-trade volume and current value growth over the review period and in 2016. The category continued to suffer from the trend towards health and ...

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    Country Report

    Energy Drinks in Italy

    Feb 2017

    Despite the widespread economic uncertainty in the country resulting in many Italians continuing to restrict their spending on non-essential products, energy drinks continued to generate positive growth in 2016, although marginally slower than the ...

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    Country Report

    Juice in Italy

    Feb 2017

    Manufacturers in Italy majorly focused on premiumisation and naturalisation to overcome the maturity of juice in 2016, as well as in 2015. From 2012 onwards, sales of juice suffered in Italy, notably due to a perceived lack of importance. The ...

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    Country Report

    Soft Drinks in Italy

    Feb 2017

    The saturated soft drinks environment in Italy is becoming increasingly competitive, not only in terms of pricing but also in product diversification. Manufacturers in the country have noticed that consumers are widely accepting of novelties, ...

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    Country Report

    RTD Coffee in Italy

    Feb 2017

    As Italian consumers are used to drinking coffee in bars or at home, and are very attentive to the quality of the products they purchase, RTD coffee continued to suffer from fairly weak demand in 2016. Traditionally, the consumption of hot coffee is ...

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    Country Report

    RTD Tea in Italy

    Feb 2017

    The growing perception among Italians that sugary soft drinks are among the key contributors to issues of overweight and obesity in the developed world has resulted in an increase in consumer demand for healthier and more natural soft drinks. This ...

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    Country Report

    Sports Drinks in Italy

    Feb 2017

    Sales of sports drinks experienced a lift between 2015 and 2016, due to the rising popularity of sport in Italy, notably in fitness centres and on the streets and roads of the country, with the growing success of running in particular, with the ...

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    Country Profile

    Italy: Country Profile

    Feb 2017

    Italy will see another year of anaemic growth. A slight pickup in fixed investment and modest gains in domestic demand provide limited support. A lack of market-liberalising reforms and banking sector-related tensions are drags. Exporters continue to...

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    Country Report

    Apparel Accessories in Italy

    Jan 2017

    Apparel accessories experienced a low renewal rate in 2016 as these items are generally used over long periods of time, especially in the case of belts for example. In addition, some purchases in the category are dependent on the prevailing weather ...

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    Country Report

    Childrenswear in Italy

    Jan 2017

    Although limited growth is being registered in the numbers of children among the Italian population, this is being compensated for by the seemingly unrestrained spending of parents on their babies and children. The majority of modern Italian ...

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    Country Report

    Footwear in Italy

    Jan 2017

    The trend towards casual and informal clothing styles, which are preferred by many modern Italian consumers, had a major influence on footwear fashions in the country during 2016. The majority of consumers continued to purchase footwear to match ...

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    Country Report

    Hosiery in Italy

    Jan 2017

    As the strong trend towards apparel which offers comfort and convenience continued to build during 2016, consumer demand for hosiery was dominated by products made from cotton or from blends of natural and synthetic fibres. In particular, consumers ...

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    Country Report

    Jeans in Italy

    Jan 2017

    Current value growth remained stable in jeans in 2016, an improvement on the negative performances seen in the category during the rest of the review period, which resulted in a current value CAGR of -2%. The improving economic context in Italy had a...

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    Country Report

    Menswear in Italy

    Jan 2017

    In 2016, menswear registered declines in volume and current value terms. There were progressive changes in consumer behaviour that posed an increasing challenge for vendors and manufacturers. The emergence of fast-paced, technology-based lifestyles ...

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    Country Report

    Apparel and Footwear in Italy

    Jan 2017

    Several years of underwhelming performances ranging from stagnant to declining within apparel and footwear have left manufacturers cautiously optimistic that a true recovery for the industry is imminent. However, after several false dawns, ...

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    Country Report

    Sportswear in Italy

    Jan 2017

    In 2015, sportswear in Italy was only able to register a current value decline of 1%, with sales falling slightly to EUR5.9 billion. This included sales of sports apparel through sports goods stores, as well as apparel and footwear specialist ...

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    Country Report

    Womenswear in Italy

    Jan 2017

    Womenswear accounted for 47% of total apparel sales in Italy in 2016, while menswear accounted for just 29%. Even though the media has recently paid a great deal of attention to menswear in Italy due to the overall lifestyle trend of men showing ...

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