Italy

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Italy StatisticsConsumer Lifestyles in ItalyItaly Country BriefingsFuture Demographics: Italy in 2030

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    Better For You Beverages in Italy

    Jun 2018

    BFY beverages continues to profit from the focus on low sugar products. With growing health-awareness, many consumers are becoming aware of the dangers of excessive sugar consumption. While not ready to give up on non-alcoholic drinks such as ...

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    Better For You Packaged Food in Italy

    Jun 2018

    Italian consumers, especially younger generations, will likely continue to pay more attention than their older counterparts to clean labels, meaning they will want to ensure that what they eat does not contain artificial ingredients which may be ...

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    Fortified/Functional Beverages in Italy

    Jun 2018

    Despite a strong trend towards products with natural ingredients, demand for fortified/functional products, and therefore also fortified/functional beverages, will grow over the forecast period. Many consumers are showing growing interest in their ...

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    Fortified/Functional Packaged Food in Italy

    Jun 2018

    Italian consumers are expected to increasingly opt for products which are as natural as possible and include few artificial ingredients. Local consumers often have little trust in the health claims of large brand manufacturers, believing such claims ...

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    Free From in Italy

    Jun 2018

    According to the Ministry of Health, around 2% of Italians have been diagnosed as coeliacs, with an additional 400,000 waiting for test results. Growth figures for gluten-free products, however, suggest that many Italians are purchasing these ...

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    Naturally Healthy Beverages in Italy

    Jun 2018

    In a bid to maintain a healthy lifestyle and seek products that are free from sugar and artificial ingredients, consumers are embracing NH products. Growing awareness of rising obesity levels, a desire to avoid sugary drinks, and the improving ...

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    Naturally Healthy Packaged Food in Italy

    Jun 2018

    Italians are increasingly seeing local foods as being of a higher quality than some imported products. Local products are made using traditional methods with which consumers are familiar. Nonetheless, a correlation between “local” and “healthier” has...

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    Organic Beverages in Italy

    Jun 2018

    Organic beverages is expected to continue to profit from persisting consumer demand for healthier products over the forecast period. With more-hectic lifestyles and increasing working hours, many consumers in Italy will continue to have concerns ...

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    Organic Packaged Food in Italy

    Jun 2018

    Organic products in Italy have always been more expensive than standard offerings due to higher manufacturing costs. The fact that organic production tends to be in the hands of smaller local manufacturers also contributes to higher prices. Given ...

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    Health and Wellness in Italy

    Jun 2018

    The Italian economy began to emerge from a prolonged recession in 2016 and has since continued to recover. Modest increases in private consumption have supported economic growth and are aiding a gradual recovery. However, although private consumption...

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    Toys and Games in Italy

    Jun 2018

    Growth in toys and games in Italy in 2017 is driven by video games as an increasing number of consumers of various ages continue to invest in the category. Static consoles and digital games software remain the biggest drivers of growth, bringing ...

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    Traditional Toys and Games in Italy

    Jun 2018

    After two very positive years, traditional toys and games recorded a significant slowdown in 2017, dragged down by poor Christmas sales. The most dynamic categories were baby and infant and pre-school, which remain very important categories for ...

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    Video Games in Italy

    Jun 2018

    Video games has been performing very positively in 2017, registering strong growth in video games hardware, gaming accessories and video games software due to the fact that the Italian market is still not mature compared with other European markets. ...

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    Beer in Italy

    Jun 2018

    Italian per capita consumption of legal drinking age population in 2017 returned to pre-crisis levels. Italians are introducing beer into their lifestyles and craft beer’s dynamism and success aided the remarkable high interest in quality. Volume in ...

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    Cider/Perry in Italy

    Jun 2018

    Italian cider is new and full of opportunities. In 2017, consumers needed to be informed and educated about this mostly unknown drink. Nevertheless, Italians immediately became interested in a product that used to be consumed in the past. Indeed, ...

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    Alcoholic Drinks in Italy

    Jun 2018

    Alcoholic drinks in Italy showed higher growth in current total value terms than in total volume. The premiumisation trend was remarkable in all categories. Innovations, new product developments and communication campaigns from players were mostly ...

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    Rtds/High-Strength Premixes in Italy

    Jun 2018

    Younger consumers and women were the main target audience for players in RTDs/high-strength premixes in 2017, as these drinks offer a subtle flavour, often combined with juice and generally contain less alcohol than those traditionally offered by ...

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    Spirits in Italy

    Jun 2018

    Volume sales of spirits continued to decline, especially due to lifestyle changes. Italians are reducing their moments of individual use of spirits and rather exclusively favouring social consumption. This preference favours high-quality products ...

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    Wine in Italy

    Jun 2018

    New procedures settled by law 238/2016 “Testo Unico del Vino” were implemented in January 2017. The “Registro Elettronico” has the aim of digitising information about wine and therefore produced greater data availability. Moreover, a regulation on ...

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    Strategy Briefing

    Strategy Briefing

    Global Economic Forecasts: Q2 2018

    May 2018

    Global economy continues to perform strongly, both in advanced and emerging markets. Global real GDP expanded by 4.0% in Q4 2017. Growth was supported by higher investment activity in advanced economies, higher consumer demand in emerging markets, ...

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