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 Market Research for Italy

Euromonitor publishes reports on industries, consumers and demographics in Italy.

  • Industry specific reports offer insight into market size and market share in Italy; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Italy report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Italy in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Italy statistics factfile.

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Event

Join Euromonitor at WTM Vision: Florence

Euromonitor International is pleased to present at WTM Vision Florence, May 18, 2012, at Fortezza da Basso, in Florence, Italy.

May 2012 | View details ›

Country Report

Air Treatment Products in Italy

Air treatment product sales are highly influenced by the climate, which is becoming more and more unstable in Italy. Cooling products such as cooling fans and air conditioners are purchased during very hot summers.

May 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashers in Italy

In 2011, retail volume sales of dishwashers declined by 5% to reach 953,000 units, while current value sales decreased by 3%. This is mainly because government incentives were heavily focused on sales of high energy-efficient dishwashers in 2010. ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Food Preparation Appliances in Italy

The increasing interest in healthy food and homemade meals in order to save money positively influenced sales. Thus, food preparation appliances recovered in 2010 and maintain positive retail volume and value sales growth in 2011 thanks to the ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Heating Appliances in Italy

There is limited demand for heating appliances as the majority of houses and flats in Italy have central heating and effective insulation. Therefore, consumers do not consider these appliances to be very useful. Moreover, most heating appliances are ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Home Laundry Appliances in Italy

The negative sales results of home laundry appliances in 2011 were determined mainly by the recession. These appliances have long replacement cycles and Italian consumers, even if they do not have energy-efficient models, tend to wait before ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Irons in Italy

Retail volume sales decreased by 4% in 2011, a fourth consecutive year of decline. To counter the negative volume trend, manufacturers focused on innovation. Manufacturers have met the consumers’ demand for power irons, easy to use irons with ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Large Cooking Appliances in Italy

The end of the government’s incentives to purchase high energy-efficient kitchen and other consumer appliances in 2010 weakened the sales performance of large cooking appliances in Italy in 2011. The recession also dampened demand because consumers ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Microwaves in Italy

The household penetration of microwaves is quite low in Italy, reaching 37% in 2011. Sales are dominated by the busiest consumers and the related increasing in the purchase of fast and microwaveable meals. In Italy, microwaves are used more for ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Consumer Appliances in Italy

Consumer appliances in Italy has been very vulnerable to the economic situation, with retail volume and value sales declining during the height of the economic crisis, in 2008-2009. While demand recovered slightly in 2010 due to government incentives...

May 2012 | US$2,400| Add to cart | View details ›

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Books more ›

Reference Book

Consumer Europe 2012

Oct 2011

Reference Book

World Consumer Income and Expenditure Patterns

Jul 2011

Reference Book

World Environmental Databook

May 2010