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Italy

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy.

Italy StatisticsConsumer Lifestyles in Italy

Italy Country BriefingsFuture Demographics: Italy in 2030

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    Country Report

    Beer in Italy

    Jun 2017

    In 2016 beer performed well thanks in part to a hot summer. However, despite increased consumption, Italian consumers continued to try to save money as a consequence of the prolonged financial crisis and changed consumption behaviour. In addition the...

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    Country Report

    Cider/Perry in Italy

    Jun 2017

    Cider/perry registered total volume growth of 6% to reach 33,000 litres in 2016. The category is not mature and Italian consumers continued to increase their knowledge and appreciation of the product, which drove growth. This represented an important...

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    Country Report

    Alcoholic Drinks in Italy

    Jun 2017

    In 2016 alcoholic drinks performed well thanks to renewed interest in the category. Despite the longstanding financial crisis and reduced disposable incomes, Italians still like to have a drink as a small treat or when socialising with friends. ...

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    Country Report

    Rtds/High-Strength Premixes in Italy

    Jun 2017

    The performance of RTDs/high-strength premixes remained positive in 2016, with total volume growth of 5% to reach 60 million litres. The category benefited from the traditional popularity of aperitifs, consumed both at home as well as in foodservice ...

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    Country Report

    Spirits in Italy

    Jun 2017

    Consumption of spirits declined in 2016 due to greater competition from other alcoholic drinks. However, consumers tended to purchase better-quality products....

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    Country Report

    Wine in Italy

    Jun 2017

    Wine registered total volume growth of 2% in 2016. Consumers are becoming more knowledgeable and passionate about wine and like to drink it with friends and family, and as an aperitif....

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    Country Report

    Toys and Games in Italy

    Jun 2017

    The significant growth seen in toys and games in 2016 signalled an improvement on the growth seen over the review period, which was already encouraging. The growth seen in video games was driven by video games software (digital), in particular mobile...

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    Country Report

    Traditional Toys and Games in Italy

    Jun 2017

    The current value growth of 5% seen in traditional toys and games in 2016 marked a further enhancement compared to the situation in 2014-2015. In 2016 manufacturers within traditional toys and games were very strongly focused on their niches which ...

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    Country Report

    Video Games in Italy

    Jun 2017

    Video games saw slightly slower current value growth in 2016 compared to the previous year, as video games hardware performed badly both in handheld and static consoles. AR/VR headsets saw a strong entrance but it has not been as influential as ...

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    Country Report

    Gardening in Italy

    May 2017

    As the economy in Italy improves, current value growth in 2016 also faced a slow improvement compared to the previous period. The growing presence of home improvement and gardening retailers has contributed to the increase of promotional activity and...

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    Country Report

    Home Furnishings in Italy

    May 2017

    In 2016, home furnishings experienced a decline of 1% in current value terms. Difficulties were related to the tax credit bonus mobili, which enabled Italian consumers to proceed with those purchases that were previously postponed. This has benefited...

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    Country Report

    Home Improvement in Italy

    May 2017

    While there are positive factors supporting the growth of home improvement sales, the trend for do-it-yourself (DIY) is not particularly common in Italy. Per household spending on home improvement in Italy compared to most other Western European ...

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    Country Report

    Homewares in Italy

    May 2017

    Homewares had been affected by years of economic crisis in Italy and had been declining. In 2016, homewares recorded a marginal decline but this was less dramatic than witnessed earlier in the review period. Nevertheless, this situation did not bode ...

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    Country Report

    Home and Garden in Italy

    May 2017

    Following years of strong decline, home and garden in Italy managed to experience further recovery in 2016 after a noticeable improvement in 2015. Consumers, who were cautious about investing money into refurbishing and renewing their homes due to ...

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    Country Briefing

    Natural Resources: Italy

    May 2017

    Italy plays a relatively crucial role in Europe’s energy security, through its sizeable refining operations and its role as a transit hub for crude oil. However, large oil and gas imports expose the country to global oil price fluctuations. Water ...

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    Country Report

    Cat Food in Italy

    May 2017

    Premium wet cat food will remain the main focus area for manufacturers and retailers in 2017. The pet humanisation trend is impacting not just dog food, but also to an increasing extent cat food. As a result there is the potential for selling ...

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    Country Report

    Dog Food in Italy

    May 2017

    Dog food sales in 2016 followed the major trends defined in 2015. Added value had a positive impact on dog food’s sales performance over 2016, with health and wellness aspects and functional or fortified food ingredients with a high meat content ...

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    Country Report

    Other Pet Food in Italy

    May 2017

    Italy’s other pet population continued to decline towards the end of the review period, decreasing very slightly between 2012 and 2016 and then by 1% in 2016 alone. The lower numbers of birds, fish and small mammals being kept, drove down value and ...

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    Country Report

    Pet Care in Italy

    May 2017

    Pet care has seen more positive growth in current value terms in Italy in 2017. Growth is being driven by the strengthening interest of pet owners in higher quality products. This is being seen especially in cat food and dog food, where demand for a ...

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    Country Report

    Pet Products in Italy

    May 2017

    Pet products is set to record another good year in 2017, with it set to grow by 3% in current value terms, in line with the expected average growth across pet care. The fact that other pet products in particular is a category of non-essential ...

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