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 Market Research for Italy

Euromonitor publishes reports on industries, consumers and demographics in Italy.

  • Industry specific reports offer insight into market size and market share in Italy; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Italy report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Italy in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Italy statistics factfile.

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Country Report

Alcoholic Drinks in Italy

In 2011, alcoholic drinks saw volume sales decline marginally compared to the previous year. The decline was due to underperforming on-trade and stagnant off-trade volume sales. Similarly to previous years, the market saw continued consumer channel ...

Jan 2012 | $1,900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Italy

RTDs/high-strength premixes continue to be in the spotlight of developments, with numerous new products entering the market in 2011. RTD cocktails were the most prominent launches, but continuing economic problems in Italy are posing an obstacle to ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Spirits in Italy

In 2011, the continuing weakness of the economy encouraged people to rationalise their expenditure, and spirits has been one of the most affected categories within FMCG. Tighter drink-driving restrictions and the desire for a healthier lifestyle ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Wine in Italy

In 2011, consumers continued to choose easy-to-drink wines, characterised by a lower alcohol content, and with easy-to-read and to understand labels/denominations. The trend is clearly towards sparkling wines. Champagne and spumante did well, but ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Beer in Italy

Per capita consumption of beer is low in Italy compared to many other European countries; however, a growing number of Italian consumers prefer beer to other alcoholic drink, like wine or spirits. Consumers’ interest is clearly directed towards ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Canned/Preserved Food Packaging in Italy

The economic crisis was the most important trend impacting the total sales of canned/preserved food products in Italy during 2011. Consumers bought more and more canned/preserved food products, especially canned/preserved fish and beans, seen as an ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Confectionery Packaging in Italy

Increasing awareness towards health issues such as obesity and diabetes, linked with high intake of sugar, was the most important factor affecting the demand for confectionery products in 2011. Sugar confectionery was the most affected category, due ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Sauces, Dressings and Condiments Packaging in Italy

Italians dined out less and less in 2011 because of the financial crisis and the decline in disposable income. This boosted the demand for sauces, dressings and condiments, especially for pasta sauces and tomato pastes because they are important and ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Baby Food Packaging in Italy

The economic crisis in Italy in 2011 was the most important factor affecting baby food products. This pushed brand owners to be more competitive in price to convince consumers, and this reduced the effect of packaging in the perception of quality. ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Dairy Packaging in Italy

In 2011, Italians were more concerned about the health of products they consume, especially because they do not have time to cook at home and demand healthy products instead of unhealthy ready meals. This has benefited the sales of yoghurt products ...

Jan 2012 | $900| Add to cart | View details ›

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