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Italy

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy.

Italy StatisticsConsumer Lifestyles in Italy

Italy Country BriefingsFuture Demographics: Italy in 2030

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    Italy: Country Profile

    Dec 2017

    Italy’s economy is growing sluggishly. A rise in fixed investment along with strong growth of exports and rather modest gains in consumer spending support the recovery. A poorly performing labour market and a heavily indebted banking sector are ...

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Strategy Briefing

    Consumer Types: Italy

    Nov 2017

    Euromonitor explores the preferences and behaviours of five consumer types in Italy across several topic areas including: personal traits, healthy living, shopping and green influences, technology, and eating and drinking. Results are based on ...

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    Strategy Briefing

    Global Economic Forecasts: Q4 2017

    Nov 2017

    Global economic growth is gaining pace. In Q2 2017, global real GDP increased by 3.7% year on year, which marked quarterly growth unseen since 2014. Some major economies are witnessing consumer and business sentiment at levels unseen in several ...

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    City Review

    Milan City Review

    Oct 2017

    Milan is not just the "fashion capital of the world" - it is the economic centre of Italy. In 2016, Milan generated 12% of national GDP, while Rome accounted for 9%. Due to the ongoing Italian banking crisis, Milan's economy contracted by 5.1% in ...

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    City Review

    Rome City Review

    Oct 2017

    Located in the Lazio region, Rome brings thousands of tourists to its old-fashioned city every year. However, Rome's economy has not yet picked up, suffering from a weak labour market, political unrest and lack of leadership. Generally, Rome is a ...

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    Country Report

    Analgesics in Italy

    Oct 2017

    Analgesics in Italy are used to treat pain and inflammation caused by a variety of ailments and natural functions, including headache, migraine, arthritis, acute injuries, menstrual cycle, toothache, rheumatic disease and other musculoskeletal ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Italy

    Oct 2017

    Over the forecast period, cough, cold and allergy (hay fever) remedies will continue to be impacted by the strength of seasonal cold and flu. In years with stronger outbreaks of flu, sales of these products are likely to record good growth in volume ...

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    Country Report

    Dermatologicals in Italy

    Oct 2017

    Within dermatologicals, many product categories are set to show signs of maturity and struggle to record high sales growth rates over the forecast period. For instance, topical antifungals, the second-most-important category in terms of value sales, ...

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    Country Report

    Digestive Remedies in Italy

    Oct 2017

    The good outlook for digestive remedies is linked to the increasing number of people affected by gastrointestinal problems including hyperacidity, acid reflux and irritable bowel syndrome. This trend is linked to both rising levels of stress and an ...

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    Country Report

    Eye Care in Italy

    Oct 2017

    A rise in the incidence of allergies in Italy is expected to support allergy eye care, which is set to post the highest value sales growth at constant 2017 prices over the forecast period. According to industry sources, about 6.5 million Italians ...

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    Country Report

    Herbal/Traditional Products in Italy

    Oct 2017

    Herbal/traditional products are viewed very positively by Italians, with this positive perception continuing to intensify as consumers focus more and more on health and prevention. This is partly due to a strong tradition for herbal medicine in the ...

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    Country Report

    NRT Smoking Cessation Aids in Italy

    Oct 2017

    The number of Italian smokers is not expected to decrease during the forecast period and will remain rather stable. According to the ISS (The National Institute of Health), the number of smokers in 2016 amounted to 11.5 million, about 22% of the ...

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    Country Report

    Consumer Health in Italy

    Oct 2017

    Consumer health in Italy recorded steady current value growth in 2017, confirming the positive trend recorded during the review period. Italian consumers continued to be keen to invest in their overall health and wellbeing, a trend that particularly ...

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    Country Report

    Sleep Aids in Italy

    Oct 2017

    Rising urbanisation with increasingly busy and noisy cities, increasing hectic lifestyles and rising stress levels will continue contributing to the incidence of sleep disorders in Italy. According to EuroDap, an Italian non-profit organisation ...

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    Country Report

    Sports Nutrition in Italy

    Oct 2017

    Sports nutrition is expected to benefit from the health and wellness trend in Italy over the forecast period, with sales set to rise owing to the expanding demand for sports nutrition beyond the niche of bodybuilders and athletes. According to the ...

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    Country Report

    Weight Management and Wellbeing in Italy

    Oct 2017

    There are growing concerns about the impact of the proportion of the Italian population that is overweight and obese. According to Adi, the Italian Association of Dietary and Nutrition Clinics, the population that is overweight amounted to 21 ...

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    Country Report

    Wound Care in Italy

    Oct 2017

    Wound care is always needed to a certain extent; however, Italians are not keen to invest in stocking up on it and the category’s performance is set to remain slow in the forecast period. This is a category with a low average purchasing rate and a ...

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