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Italy

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy.

Italy StatisticsConsumer Lifestyles in Italy

Italy Country BriefingsFuture Demographics: Italy in 2030

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    Country Report

    In-Car Entertainment in Italy

    Aug 2017

    In-car entertainment faced more than one challenge in 2017, due to various factors. On the one hand, car screens is a new terrain to conquer now that smartphones is becoming a fairly mature and crowded category. This idea has driven for example, ...

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    Country Report

    Consumer Electronics in Italy

    Aug 2017

    Consumer electronics recorded another contraction in volume and value terms in 2017 in Italy. However, the decline eased compared to 2016, due to an improved economic situation and increased consumer confidence. OLED TVs and activity wearables were ...

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    Country Report

    Portable Players in Italy

    Aug 2017

    In 2017, demand for portable players remained stable in Italy. Nevertheless, when analysing more deeply, it becomes clear that the performance of various products differs immensely; while wireless speakers drove the entire category, both e-readers ...

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    Country Report

    Wearable Electronics in Italy

    Aug 2017

    In Italy, there was growing attention to health across all age groups. Both younger and older consumers are interested in wearable electronics in order to improve their training and then share their results with friends. While younger consumers may ...

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    Country Report

    Computers and Peripherals in Italy

    Aug 2017

    A lifestyle change is ongoing in Italy, involving both retail and business. Flexibility has become an important aspect, not only of jobs and workers, but also of workplaces. Offices are changing accordingly: co-working spaces, common spaces and ...

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    Country Report

    Home Audio and Cinema in Italy

    Aug 2017

    Home audio and cinema recorded another year of decline in volume and value terms. Most of the audio products are perceived as offering outdated technology. Innovation in the category is low with very few new products being launched, as most of them ...

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    Country Report

    Home Video in Italy

    Aug 2017

    Televisions showed signs of recovery after several years of decline. Innovation has returned and the public is gaining renewed interest in the category, aided by slower innovation levels within smartphones and computers. If 2016 was the year of 4K ...

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    Country Report

    Imaging Devices in Italy

    Aug 2017

    The competition with smartphones was quite dramatic for cameras and camcorders over the review period. Italian consumers displayed a preference for multifunctional devices and producers of smartphones are in turn offering high-quality goods. ...

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    Country Report

    Mobile Phones in Italy

    Aug 2017

    Italian working-age consumers have accepted smartphones into their daily lives, both for personal and professional activities. Feature phones have remained but now tend to be mainly purchased by elderly people. The main growth drivers of smartphones ...

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    Country Report

    Cigarettes in Italy

    Jul 2017

    Considering the steady decline of cigarettes in Italy over the review period, the category fared relatively well in 2016. It declined but not significantly in both volume and current value terms by 2%. Cigarettes partly benefited from an influx in ...

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    Country Report

    Tobacco in Italy

    Jul 2017

    Although Italy remained hindered by a sluggish economy left by the recession period, and despite 2016 being a year in which political and economic instability had a major effect upon consumers’ disposable incomes and therefore also willingness to ...

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    Country Briefing

    Income and Expenditure: Italy

    Jul 2017

    Italy’s weak economic performance continues to affect the expansion of per capita disposable income and spending in the country. However, growth of the Italian consumer market picked up slightly over 2015-2016, supported by monetary stimulus from the...

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    Country Briefing

    Business Dynamics: Italy

    Jul 2017

    It is getting easier to do business in Italy, but the country still ranks amongst the most difficult places to do business in Western Europe, mainly due to its punitive tax regime and heavy bureaucratic burden. Furthermore, high corruption levels and...

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    Strategy Briefing

    Contrasting Strategies as Italian Coffee Players Look to Expand Abroad

    Jul 2017

    Italy’s family-owned coffee companies are all affected by consolidation of the global coffee market, but they are adopting very different strategies in response. Massimo Zanetti funds a wave of purchases with an IPO, while Lavazza expands but stays ...

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    Country Briefing

    Economy, Finance and Trade: Italy

    Jul 2017

    Italy’s economy suffered more extensively than its European peers from the global financial crisis of 2008-2009, owing to imbalances in its banking sector and high public debt levels. A moderate recovery is underway, supported by quantitative easing ...

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    Country Report

    Eyewear in Italy

    Jun 2017

    Eyewear in Italy registered further positive growth in 2017, with sales driven by demographic factors such as the ageing of the Italian population and manufacturer efforts to increase the penetration of products such as sunglasses and contact lenses....

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    Country Report

    Spectacles in Italy

    Jun 2017

    Different types and features of innovative spectacles, and spectacle lenses in particular, are creating new and thus more occasions to wear glasses. Product launches over the review period included lightweight lenses catering for various eye health ...

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    Country Report

    Bags and Luggage in Italy

    Jun 2017

    Low purchasing power and a great deal of political uncertainty continue to affect purchases of bags and luggage nationwide, particularly with regard to luxury brands. Sales of luxury brand bags and luggage in Italy are notably fuelled by Chinese and ...

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    Country Report

    Jewellery in Italy

    Jun 2017

    Jewellery value sales declined again in 2017 showing negative development in particular for costume jewellery. Main factors behind the decline were general instability in political and economic contexts, uncertainty about the future and high ...

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    Country Report

    Personal Accessories in Italy

    Jun 2017

    In 2017, personal accessories in Italy continues to register a sluggish performance following the weak trend earlier in the review period. Despite the economy recording positive GDP growth in 2016 and likely also remaining positive during 2017, this ...

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