Italy

Sun care saw a slow start to the year in 2023 due to a milder than usual spring and a belated start of the summer. However, the summer season started to pick up from July onwards, with sun care sales performing extremely well in the key month of…

Skin care dynamic growth in current value terms in 2023, registering stronger growth than that seen in the previous year. The category continued to perform well despite the challenging economic environment thanks in part to skin care routines…

Premium beauty and personal care registered double-digit growth in current value terms in 2023, following a similar trend seen in 2022. Growth was driven by the dynamism of premium facial make-up and skin care with these categories benefiting from…

Oral care saw steady growth in current value terms in 2023 driven largely by significant price increases. In terms of unit price growth, toothpaste recorded among the most notable increases in 2023, followed by dental floss, denture care and…

Men’s grooming recorded dynamic growth in current value terms for the third consecutive year in 2023, mainly led by significant price hikes across all product categories. This surge can be attributed to inflationary pressures, which prompted…

Mass beauty and personal care registered strong growth in current value terms in 2023, with this coming on the back of high price increases. With inflation raising production costs most players were pushed to raise their prices. High inflation not…

Hair care experienced robust growth in current value terms in 2023, with this being driven by significant price hikes across all categories. This surge can be attributed to inflationary pressures, which prompted major brands to raise their selling…

Sales of fragrances saw a quick recovery returning to pre-pandemic levels by the end of 2022 in both value and volume terms. Fragrances continued to show a similar trend in 2023 with double-digit growth in current value terms as well as steady growth…

Sales of depilatories saw a positive performance in both volume and current value terms in 2023. Demand for these products was sustained by consumers continuing to return to their more active lifestyles, following the end of the pandemic, with 2023…

Deodorants saw dynamic double-digit growth in current value terms in Italy in 2023. While most of the beauty and personal care products sales were primarily boosted by price hikes, deodorants stood out as it achieved positive growth in volume terms…

Colour cosmetics continued to show double-digit growth in current value terms in 2023 in line with the previous year. While face masks were still worn in many situations in 2022, they were discarded by most people in 2023 as all remaining…

Beauty and personal care in Italy saw high single-digit growth in current value terms in 2023, with sales favoured by being a year without major disruptions, with 2022 being affected by various negative events. These included the prohibition of…

Bath and shower saw strong growth in current value terms in 2023 but this was mainly due to significant price increases from most players. Soaring inflation led to a substantial increase in production costs which was subsequently reflected in the…

Baby and child-specific products continued to see current value growth in 2023, following on from the recovery seen in the post-pandemic period, with growth supported by the strong price increases seen across the various categories. With high…

The report examines the global landscape of EV charging, comparing its development against the rising uptake of EVs. It then takes a deep dive into EV charging trends across select major economies, delving into the competitive landscape and…

Static consoles were a key driver of value growth in video games in Italy during 2023, as there had been a delay in product deliveries to Italy during and after the COVID-19 pandemic. Existing console brands are still perceived as relatively new by…

Consumer demand for traditional toys and games continued to decline in Italy in 2023, as the tough economic climate in Italy and high costs of living forced families to reign in expenditure. Games and puzzles and plush registered the best performance…

Toys and games in Italy proved to be a robust industry in 2023, despite the declining value sales of some traditional toy and game products. With the rate of inflation falling slightly, consumer spending showed some improvement for affordable…

The cat litter category has evolved a lot over the years and continues to do so. Manufacturers and consumers of cat litter are increasingly favouring products with sustainable materials and options which provide greater comfort to cats. As seen in…

Pet care was among the hardest hit industries by inflation and general price increases in Italy, at least in the first half of 2023. However, these price increases were not seen across the board in all distribution channels, with the biggest…