Italy

Supermarkets is the grocery retailers channel with the highest penetration in Italy and it saw moderate growth in current value terms in 2023 as inflation started to show signs of stabilising, albeit prices continued to rise. Aside from the impact of…

Value growth in home care in Italy in 2023 was primarily supported by high inflation, bringing up unit prices as volume sales slowed or declined. Though pandemic-related fears of virus infection through surface contact have waned, Italian consumers…

Dishwashing in Italy saw strong growth doing the pandemic, but in 2023 sales continued to normalise as consumers continued to return to pre-pandemic routines, spending more time dining in foodservice channels and with friends and family, and less…

In 2022, the main trend in the packaging industry in Italy was a strong emphasis on sustainable and eco-friendly packaging solutions. Italy, like many countries, is experiencing growing concerns about environmental issues, prompting a shift in…

Personal accessories continued to perform very well in Italy in 2023, seeing sales rise across categories as Italian consumers returned fully to normal life after the long years of the pandemic. At the same time, travelling, going out and working…

In 2023, fruit growers faced numerous challenges related to climate change. For example, severe flooding affected many growing areas in regions in the central north such as Emilia-Romagna, which lost a large part of its cherry crops. This situation…

Colour cosmetics continued to show double-digit growth in current value terms in 2023 in line with the previous year. While face masks were still worn in many situations in 2022, they were discarded by most people in 2023 as all remaining…

Static consoles were a key driver of value growth in video games in Italy during 2023, as there had been a delay in product deliveries to Italy during and after the COVID-19 pandemic. Existing console brands are still perceived as relatively new by…

Sales of cat food recorded moderate volume growth across all categories in 2023. This was accompanied by strong growth in current value terms which was largely the result of elevated inflation and price increases introduced by retailers and companies…

Although more stable than in the previous year, inflation rates still remained high in Italy in 2023 with the price of food and other grocery and non-grocery items continuing to rise. In the context of high inflation, hypermarkets continued to…