Italy

As a result of the COVID-19 pandemic, consumers in Italy spent a lot of time in home seclusion in 2020. This boosted sweet spreads consumption in this year, as many consumers use these products as a breakfast solution or as a sweet treat or snack.…

Paediatric consumer health is expected to see strong growth in current value terms in 2023, with most categories projected to post a positive performance in value and volume terms. Volume sales are benefiting from the increase in unit prices…

Meal kits are becoming increasingly popular among Italian consumers. This trend is winning over more and more people because it offers many advantages. First, meal kits are very convenient and practical because they save time and effort. There is no…

Plant-based dairy is projected to see further strong retail volume and current value growth in 2023. While almost all product areas are set to record positive growth, “other” plant-based milk is expected to see the fastest increments (ongoing…

In 2022, Italy's home and garden market saw demand undermined by the high rate of inflation, which was around 8.2%. With consumer confidence dropping from the previous year, consumers were more cautious with their spending and many opted to purchase…

Pre-paid cards continued to be one of the most popular types of financial card in Italy, particularly in the case of young adults or those without a bank account. However, as with other financial cards, the rise of contactless payments expanded usage…

The demand for dried baby food in Italy has been gradually declining due to the growing trend among Italian parents to feed their babies and infants with fresh and natural foods. This trend is being driven by concerns about additives, preservatives…

Within small cooking appliances there are a large number of local and foreign manufacturers selling both online and in stores, alongside a myriad of options brought to the table by wholesalers and importers that bring their low-cost products directly…

Car sales in Italy have been slowing down for various reasons, including an increase in long-term rental and growing use of rental apps as consumers adopt a car-as-a-service attitude, and more people spending longer periods at home for working and…

Demand for air treatment products remained high in 2023, continuing the pattern seen in the previous two years. In summer 2023, demand peaked due to heatwaves and above average temperatures. Meanwhile in the spring and fall some regions in the…

Other hot drinks consists of flavoured powder drinks, chocolate-based flavoured powder drinks, and malt-based hot drinks in Italy, all of which are seeing negative volume growth in 2023. On the other hand, sales of non-chocolate-based flavoured…

In packaged cakes, there is a growing demand for products that both satisfy the need for indulgence while still being considered a healthy eating option. In this context, Italian consumers are looking for low fat and low sugar cakes and that are rich…

In 2023, overall milk consumption is projected to see a slight increase in retail volume sales, led by goat milk, fat-free and semi skimmed shelf stable milk and fat-free fresh milk. However, fresh milk, overall, is set to continue to post a dip in…

During the Coronavirus (COVID-19) pandemic, consumers found or rediscovered a passion for cooking/baking and the demand for quality, but also traditional, butter increased. Thus, COVID-19 in Italy saw demand increase strongly as consumers stocked up…

Herbal/traditional cough, cold and allergy (hay fever) remedies is expected to benefit from another tough flu season in 2023-2024, with cases expected to be higher than pre-pandemic levels again. This should boost sales of herbal/traditional cough…

Trends in hospitals and the healthcare system in Italy have been influencing the performance of away-from-home (AFH) tissue and hygiene through 2023. In 2022, Italy faced an increase in hospitalisations for health issues other than those connected to…

Organic products came to the fore in several categories within cooking ingredients and meals in 2022. As demand has risen retailers’ shelves have become increasingly crowded with organic products with many stores creating specific areas of their…

Italian consumers make considerable use of audio content, from audiobooks to podcasts to listening to music. In recent years, podcasts have seen staggering growth in consumption thanks to the fact that several platforms, such as Spotify, have…

Premium and luxury cars is set to record current value growth of 10% to total EUR11.6 billion in 2023. This growth stems from the strong demand from higher-income consumers whose expenditure is proving more resilient in the face of macroeconomic…

In 2022, packaging volumes of thin wall plastic containers used in chilled processed meat increased as they are durable and cost-effective. Moreover, the heightened awareness of food safety and hygiene standards saw manufacturers adopting packaging…