Italy

Sweet biscuits is projected to see growth in retail volume and current value sales over 2023, led by filled biscuits and cookies. Growth is expected to be much faster in current value than quite modest volume terms. Sweet biscuits is severely…

Cough/cold remedies are set to see high single-digit growth in current value terms in 2023, with sales likely to benefit from a high number of cases of cold and flu in the 2023/2024 season. Furthermore, value sales will likely also be boosted by unit…

Processed poultry continues to grow in volume terms across chilled, shelf stable and frozen formats. Italy is amongst the leading poultry breeders and producers in Europe, and Italian consumers are tending to increase their consumption of poultry…

2022 was a very important year for heated tobacco. Whilst brand iQOS HEETs (Philip Morris Italia Srl) maintains its majority share, we have been seeing increasing activities from other players start to take small shares from the leader. Brand Neo…

With the COVID-19 pandemic seeing consumers spending a lot more time at home, and with consumer foodservice outlets closed for extended periods, this boosted demand for some products in ready meals. For example, with consumers preparing and eating…

Glass continues to be the leading pack type in sauces, dressings and condiments with a strong showing in product areas such as pickled products, dips, mayonnaise, ketchup, barbecue sauces and tomato pastes and purées. Glass packaging has been rooted…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Italy covers production and consumption trends in agricultural commodities, energy…

Over 2022-2027, Italy is set to experience a modest rise in the number of households, with single person households maintaining their dominant position. Soaring inflation had a significant impact on household spending in 2022, leading to increased…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Italy.

Italy's economic growth will remain stagnant, hampering the long-term expansion of consumer incomes. In the near future, the increasing cost of living will erode purchasing power and limit discretionary spending. By 2027, Mid-Lifers are expected to…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends.

Depopulation in Italy from 2021-2040 will result from negative natural change, with positive net migration unable to reverse this demographic trend. While urbanisation continues, significant cities will contract, in line with the shrinking…

Rapidly aging population and negative rate of natural change in Italy compensated by growing immigration and influx of refugees. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Milan and Bologna stand out as Italy's most economically dynamic cities, with Bari displaying the greatest potential for future economic expansion. However, Italian cities will face enduring challenges. In the short term, these include a global…

Heavy tax burden, persisting bureaucracy hurdles and struggles with government finances place Italy among the worst performers in Western Europe in the Economic Freedom ranking. The business environment is also clouded by cumbersome regulatory…