Depopulation in Japan from 2021-2040 results from negative natural change, with positive net migration unable to reverse this trend. A quality healthcare system and living standards drive ongoing ageing, with a significant 65+ population shaping consumer trends and creating targeted business opportunities. While urbanisation rises, major cities will contract while Tokyo remains the economic hub. A large population and solid economic prospects makes Japan an attractive consumer market in 2040.
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The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future.
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