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Kenya

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya.

Kenya StatisticsConsumer Lifestyles in Kenya

Kenya Country BriefingsFuture Demographics: Kenya in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Baked Goods in Kenya

    Nov 2017

    Official data shows that Kenya is one of the most afflicted countries in the world for diseases caused by excessive sugar consumption, with lifestyle-related diseases now accounting for 27% of deaths of Kenyans aged between 30 and 70 years, according...

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    Country Report

    Breakfast Cereals in Kenya

    Nov 2017

    A rapidly growing young and sophisticated population in Kenya were the major drivers of consumption, with high disposable incomes, busier lifestyles, the search for convenience and rapidly adopting Western culture driving value and volume growth of ...

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    Country Report

    Processed Fruit and Vegetables in Kenya

    Nov 2017

    Over the review period, modern grocery retailers fiercely competed for strategic locations in urban residential areas, further promoting value and volume growth of processed fruit and vegetables in Kenya. Moreover, the increase in mid-income ...

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    Country Report

    Processed Meat and Seafood in Kenya

    Nov 2017

    The rapid expansion of modern grocery retailers in Kenya, especially in urban residential areas, as well as the growth of mid-income consumers with high disposable incomes, promoted value and volume sales of processed meat and seafood in 2017. These ...

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    Country Report

    Rice, Pasta and Noodles in Kenya

    Nov 2017

    Manufacturers of rice, pasta and noodles engaged in active marketing through use of billboards, television as well as in-store branding and posters to create awareness of their products as well as drive sales, both in value and volume terms. In ...

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    Country Report

    Sauces, Dressings and Condiments in Kenya

    Nov 2017

    In 2017, changing cooking methods among many urban middle-income homes, with increased awareness as a result of growing local blogs, local cooking shows and international exposure through travel and internet access, promoted value and volume growth ...

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    Country Report

    Soup in Kenya

    Nov 2017

    The rapid expansion of modern retail outlets in Kenya, especially in urban residential areas, as well as the growth of the middle classes with high disposable incomes, promoted value and volume sales in soup in 2017. These products are solely ...

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    Country Report

    Spreads in Kenya

    Nov 2017

    Spreads increased in variety in Kenya as a result of manufacturers’ product development, as well as new local players entering the category, providing a wide array of products from which consumers could select. In addition, the growth in ...

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    Country Profile

    Kenya: Country Profile

    Nov 2017

    Kenya will enjoy solid economic gains in 2017. The economy is supported by a rebound in exports and steady (though slower) growth in private consumption. Infrastructure investment is another driver. A severe drought has reduced food production ...

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    Country Briefing

    Households: Kenya

    Nov 2017

    Kenya’s household market continues to witness a strong urbanisation trend, while the total number of households expands fast. Backed by rising incomes, these trends will boost consumption of various goods and services, including household durables ...

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    Country Briefing

    Economy, Finance and Trade: Kenya

    Oct 2017

    The Kenyan economy continues to be amongst the fastest growing in Sub-Saharan Africa. Large public spending on infrastructural projects and relatively low oil prices should continue to support growth. However, ongoing drought is causing food ...

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    Country Briefing

    Natural Resources: Kenya

    Oct 2017

    Although its arable land resources are limited, Kenya has managed to become a significant producer and exporter of various agricultural products. Farming, however, faces the growing challenges of water scarcity and soil degradation due to climate ...

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    Country Report

    Digestive Remedies in Kenya

    Oct 2017

    Changing urban consumer lifestyles, with busier, more stressful and longer working hours, coupled by poor diets, are fuelling digestive remedies sales in Kenya. Additionally, the growing urban population has seen a proliferation of food outlets to ...

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    Country Report

    Herbal/Traditional Products in Kenya

    Oct 2017

    Local herbal firms continue to invest in consumer awareness campaigns and educational talks through television, billboards and radio to promote their products. Increased access to information, as well as growing doctor recommendations for herbal ...

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    Country Report

    Consumer Health in Kenya

    Oct 2017

    The Kenyan economy continued to grow in 2017, backed by growing foreign investment and infrastructure development, stable political leadership, as well as a growing focus on youth entrepreneurship and infrastructure development. Regardless of ...

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    Country Report

    Sports Nutrition in Kenya

    Oct 2017

    The rise in the number of gym subscriptions in Kenya, partly due to their offering to employees by corporate organisations, as well as their affordability with the increase in gyms in urban residential areas, has promoted sports nutrition growth, ...

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    Country Report

    Weight Management and Wellbeing in Kenya

    Oct 2017

    The growing popularity of internet retailing among Kenyans due to improving infrastructure and lower prices has provided a distribution channel for weight management and wellbeing products. These products target primarily young savvy internet users ...

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