Market Research for Kenya

Carbonates in Kenya

With consumers becoming more health-conscious, non-cola carbonates has largely driven growth of the category. This trend also influenced the purchase of low-calorie carbonates in 2011.

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Concentrates in Kenya

Many consumers are shifting towards ready to drink products instead of concentrates, partly as a result of heightened health-consciousness.

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Fruit/Vegetable Juice in Kenya

2011 was an exciting year for fruit/vegetable juice. Increasingly more consumers opted to buy fruits and vegetables and blend juices at home, which industry players believe led to an increase in consumption of fruit/vegetable juice among the ...

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Soft Drinks in Kenya

Carbonates in 2011 continued to achieve positive growth thanks to the strong marketing activities of Coca-Cola East & Central Africa Division. The high rate of inflation and a tough economic climate are leading to lower disposable income levels. The ...

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RTD Coffee in Kenya

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RTD Tea in Kenya

Nestea was introduced in Kenya in February 2011by Nestlé Foods Kenya Ltd, supported by significant promotional activity. Despite the initial buzz surrounding the product, it did not achieve very high sales figures due to its high price.

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Sports and Energy Drinks in Kenya

The developing urban activities of clubbing and partygoing are the key drivers of the sports and energy drinks category which registered total volume growth of 3% in 2011.

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Bottled Water in Kenya

Bottled water continued to perform well in 2011, registering growth of 10% in total volume terms. Health remains a key driver behind rising sales of bottled water. More consumers are increasing their daily intake of water, either because they want to...

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Coffee in Kenya

Coffee consumption continues to interest Kenyans, especially youths aged 18-35 living in the major cities of Nairobi, Kisumu and Mombasa. Kenyans continue to meet up in coffee shops for leisure and business purposes. One of the indicators of the ...

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Other Hot Drinks in Kenya

Wider distribution continued to benefit other hot drinks in 2011, with the category achieving total volume growth of 6%. This was in line with the review period average as demand from children and families remained steady. Chocolate-based flavoured ...

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