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Kenya

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya.

Kenya StatisticsConsumer Lifestyles in Kenya

Kenya Country BriefingsFuture Demographics: Kenya in 2030

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          Country Report

          Cigarettes in Kenya

          Aug 2016

          The government, through the Ministry of Health together with non-governmental organisations, played a critical role during the review period to educate consumers on tobacco effects as cancer cases rose in the country. This, in effect, played a major ...

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          Country Report

          Cigars and Cigarillos in Kenya

          Aug 2016

          Cigar and cigarillo products in Kenya are considered luxury items targeting upper-income consumers. This is changing, however, with a growing aspirational middle class with high disposable incomes, as well as the rapid expansion of upmarket shopping ...

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          Country Report

          Tobacco in Kenya

          Aug 2016

          Despite heightened anti-tobacco campaigning in the country, the tobacco industry in Kenya recorded marginally faster revenue growth in 2015 as a result of higher product prices with an increased taxation level towards the end of the review period as ...

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          Country Report

          Smokeless Tobacco in Kenya

          Aug 2016

          Packaged retail sales of smokeless tobacco remained insignificant in 2015, although there remains marginal snuff consumption among the older generation. There are no significant players in smokeless tobacco due to sales almost exclusively being ...

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          Country Report

          Smoking Tobacco in Kenya

          Aug 2016

          RYO tobacco consumption in Kenya and pipe tradition are not common practice. RYO constitutes a segment of illicit trade in unbranded tobacco obtained from the tobacco leaf market and its actual value cannot be ascertained....

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          Country Report

          Vapour Products in Kenya

          Aug 2016

          Electronic cigarettes remain new among the Kenyan public with little awareness among consumers as well as a limited distribution channel....

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          Future Demographic

          Kenya in 2030: The Future Demographic

          Jun 2016

          In 2030, the population of Kenya will reach 65.4 million, an increase of 42.0% from 2015. This rapid, albeit decelerating, growth will be driven by strong increases in the female childbearing population as well as high, yet falling, birth and ...

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          Country Report

          Beer in Kenya

          Jun 2016

          Players in the beer category engaged in active marketing campaigns in 2015 with the aim of boosting sales among the younger population, as well as continued usage among the older generation. Manufacturers focused on product packaging, changing bottle...

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          Country Report

          Cider/Perry in Kenya

          Jun 2016

          Active in-store marketing campaigns were held for cider/perry products in up-market modern retail outlets in urban cities in 2015. Discounted product prices and instant prizes on purchase, as well as branded merchandise were used to educate as well ...

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          Country Report

          Rtds/High-Strength Premixes in Kenya

          Jun 2016

          Manufacturers engaged in active marketing campaigns through use of billboards, television advertisements and in-store marketing in 2015 with the aim of educating consumers on new products and maintaining their shares. A growing young population of ...

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          Country Report

          Spirits in Kenya

          Jun 2016

          Growing government intervention to curb illicit alcohol production, together with rising disposable incomes supported the development of economy spirit brands and affordable premium spirits products in 2015. Furthermore, a growing young population, ...

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          Country Report

          Wine in Kenya

          Jun 2016

          Over the review period, modern grocery retailers fiercely competed for strategic locations thereby widening the distribution platform for wine products across the country to reach a wider target market, especially in urban residential areas....

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          Country Report

          Alcoholic Drinks in Kenya

          Jun 2016

          The Kenyan economy continued to grow, backed by increasing foreign investment and stable political leadership, as well as an increasing focus on the development of youth entrepreneurship. Backed by a strong GDP forecast of 6.5% for 2015, as well as ...

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          Country Report

          Baby and Child-Specific Products in Kenya

          Jun 2016

          The rapid expansion of modern retail outlets in Kenya, especially in residential neighbourhoods in major urban areas, as well as the growth being seen in Kenya’s middle-class population with high disposable incomes promoted value and volume sales of ...

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          Country Report

          Bath and Shower in Kenya

          Jun 2016

          Bath and shower in Kenya recorded steady growth in 2015 as a result of new product development, which made it possible for manufacturers to provide a wide array of products for consumers to select from. Additionally, unit prices remained stable in ...

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          Country Report

          Colour Cosmetics in Kenya

          Jun 2016

          Increased product availability due to the expansion of modern retailing in Kenya, especially in residential urban areas, growth in the middle income class, rising disposable incomes and more opportunities to wear colour cosmetics all boosted value ...

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          Country Report

          Deodorants in Kenya

          Jun 2016

          Heightened marketing campaigns among industry players, growth in the urban population and rising incomes among Kenya’s burgeoning middle-class population contributed to the positive value and volume growth recorded in deodorants during 2015. ...

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          Country Report

          Depilatories in Kenya

          Jun 2016

          In Kenya, depilatories are considered to be luxury products and sales in the category target mainly high-income consumers. This situation is changing, however, as growth in the highly aspirational middle class with high disposable incomes and the ...

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          Country Report

          Fragrances in Kenya

          Jun 2016

          Fragrances in Kenya is a highly fragmented category in which numerous small and medium-sized enterprises currently operate, covering all major cities throughout the country and offering affordable fragrances, including products imported from Dubai, ...

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          Country Report

          Hair Care in Kenya

          Jun 2016

          Growing awareness of the importance of hair care among the young population of Kenya as well as the country’s working middle-class urban consumers, the a result of increased internet access, international travel and educational articles in the media,...

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