1. Home
  2. Store
  3. Countries
  4. Kenya

Kenya

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya.

Kenya StatisticsConsumer Lifestyles in Kenya

Kenya Country BriefingsFuture Demographics: Kenya in 2030

Filters
Industry
    Product Type
    Country Report

    Air Care in Kenya

    Apr 2017

    Demand rose for more sophisticated air care products in 2016 that are highly effective and which are long-lasting. The ideal air care products should not only smell good but should also neutralise odour. In addition, the design of air care products ...

    US$990
    View details Add to cart
    Country Report

    Bleach in Kenya

    Apr 2017

    Bleach benefited strongly from consumer demand for affordable and versatile cleaning products. Bleach is considered highly affordable, while there is a strong tradition for using bleach for a wide range of applications. The number of brands in this ...

    US$990
    View details Add to cart
    Country Report

    Dishwashing in Kenya

    Apr 2017

    Hand dishwashing faced growing competition from lower-priced alternatives towards the end of the review period, due to rising economic uncertainty and high inflation. Many brands in bar detergents and hand wash detergents are notably positioned as ...

    US$990
    View details Add to cart
    Country Report

    Home Insecticides in Kenya

    Apr 2017

    Malaria remains a significant problem in Kenya, with estimates in 2016 that the vast majority of the population are at risk of infection. Concerns over this issue are thus supporting ongoing sales growth for home insecticides, despite the economic ...

    US$990
    View details Add to cart
    Country Report

    Laundry Care in Kenya

    Apr 2017

    Thanks to ongoing price sensitivity in this category, there is growing demand for affordable and versatile cleaning agents as consumers try to save money, with this trend particularly benefiting hand wash detergents, standard powder detergents and ...

    US$990
    View details Add to cart
    Country Report

    Home Care in Kenya

    Apr 2017

    Kenya has been one of the best-performing economies in Sub-Saharan Africa with real GDP expected to rise by 6.1% in 2017, after gains of 6.0% in 2016. Prices rose by 6.2% in 2016 and the same rate of inflation is expected in 2017. The government is ...

    US$2,650
    View details Add to cart
    Country Report

    Polishes in Kenya

    Apr 2017

    Increasing urbanisation and a rise in white-collar jobs boosted sales of polishes in 2016, particularly shoe polish, as workers had to maintain a good personal appearance. Moreover, given the extremely high unemployment rate in the country, this ...

    US$990
    View details Add to cart
    Country Report

    Surface Care in Kenya

    Apr 2017

    Surface care increased by 11% in current value terms in 2016, to reach sales of KES1.1 billion. The category continued to record strong growth as consumers increasingly demanded products that offer high effectiveness and/or some added benefits, such ...

    US$990
    View details Add to cart
    Country Report

    Toilet Care in Kenya

    Apr 2017

    There are around 10 million people in Kenya who live in slums, of which around 8 million do not have access to a clean toilet. In the slums of the Kenyan capital, Nairobi, toileting means using a local pit latrine or a “flying toilet”, where the ...

    US$990
    View details Add to cart
    Country Profile

    Kenya: Country Profile

    Apr 2017

    Kenya’s economy will grow at a healthy pace in 2017. The economy is supported by robust growth of private final consumption; a strong rebound in exports and a steady stream of public investment are the main drivers. The decision to cap interest rates...

    US$150
    View details Add to cart
    Country Report

    Coffee in Kenya

    Mar 2017

    The growing presence of local coffee shop chains such as Art Caffe and Java House in Kenya, especially in urban areas and cities, led to increased popularity and consumption of coffee by urban middle-class consumers. Additionally, the emerging ...

    US$990
    View details Add to cart
    Country Report

    Other Hot Drinks in Kenya

    Mar 2017

    Over the review period, modern grocery retailers fiercely competed for strategic locations, especially in residential areas. This widened product accessibility for consumers at affordable prices as well as widening reach for manufacturers. This, in ...

    US$990
    View details Add to cart
    Country Report

    Hot Drinks in Kenya

    Mar 2017

    Hot drinks recorded growth in Kenya in 2016. Rising disposable incomes, positive economic outlook, increased consumer access to affordable products as well as expansion of modern retail outlets helped promote value and volume growth. Furthermore, ...

    US$2,100
    View details Add to cart
    Country Report

    Tea in Kenya

    Mar 2017

    Sustained consumer loyalty promoted continued tea consumption in many households in Kenya as a strong tea culture prevailed in the country during 2016. Furthermore, affordability of tea products, long-term usage among households, wide variety of pack...

    US$990
    View details Add to cart
    Country Report

    Packaged Food in Kenya

    Jan 2017

    Kenya’s economy grew at a healthy pace in 2016, supported by increases in public spending, robust private consumption and a looser monetary policy. However, security issues and uncertainty surrounding elections in 2017 are continuing to be causes of ...

    US$7,150
    View details Add to cart
    Strategy Briefing

    Dairy in The Middle East and Africa

    Jan 2017

    With slowing dairy demand in China, restricted entry to Russia and ramped-up production in Europe, the Middle East and Africa region has gained traction among dairy players as it will be the second largest contributor to absolute value growth over ...

    US$1,325
    View details Add to cart
    Country Report

    Non-Grocery Specialists in Kenya

    Dec 2016

    Current value sales for non-grocery specialists’ increased by 10% in 2016 to reach KES507 billion. Despite positive growth recorded, competition within the non-grocery channel continued to intensify owing to the expansion of grocery retailers’ ...

    US$990
    View details Add to cart
    Country Report

    Non-Store Retailing in Kenya

    Dec 2016

    Current value sales for non-store retailing increased by 9% to reach KES9.6 billion in 2016. Non-store retailing growth was driven by rising internet connectivity due to declining internet costs, making it more affordable for the average consumer. In...

    US$990
    View details Add to cart
    Country Report

    Retailing in Kenya

    Dec 2016

    The retailing market in Kenya continued to experience considerable growth over the period of review. This can be attributed to increased purchasing power of the middle-class population. Other key factors are improved infrastructure that has allowed ...

    US$2,100
    View details Add to cart
    Country Report

    Grocery Retailers in Kenya

    Dec 2016

    Increasing urbanisation levels in the country as well as continued rise of disposable income levels has played a major role in fuelling grocery retail growth in the Kenyan market. During the review period, modern grocery retailers continued to ...

    US$990
    View details Add to cart
    Page 1

      Market Research Solutions

      Passport

      Market Intelligence Systems

      Passport Consumer Appliances is the leading on-line market intelligence system for strategic, corporate and marketing planning. A regional subscription delivers unrivalled levels of research and analysis for major and small consumer appliances, helping you make clear, confident decisions.


      Passport Major Appliances
      Americas
      Passport Small Appliances
      Asia Pacific and Australasia
      Passport Major Appliances
      Eastern Europe

      Passport Small Appliances
      Middle East and Africa
      Passport Major Appliances
      Western Europe



      Learn more

      Custom Research Projects

      Every project designed to your needs.

      Learn more

      market research bulletins

      Your number one resource for industry news and trends

      Sign up now