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Kenya

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya.

Kenya StatisticsConsumer Lifestyles in Kenya

Kenya Country BriefingsFuture Demographics: Kenya in 2030

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          Future Demographic

          Kenya in 2030: The Future Demographic

          Jun 2016

          In 2030, the population of Kenya will reach 65.4 million, an increase of 42.0% from 2015. This rapid, albeit decelerating, growth will be driven by strong increases in the female childbearing population as well as high, yet falling, birth and ...

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          Country Report

          Beer in Kenya

          Jun 2016

          Players in the beer category engaged in active marketing campaigns in 2015 with the aim of boosting sales among the younger population, as well as continued usage among the older generation. Manufacturers focused on product packaging, changing bottle...

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          Country Report

          Cider/Perry in Kenya

          Jun 2016

          Active in-store marketing campaigns were held for cider/perry products in up-market modern retail outlets in urban cities in 2015. Discounted product prices and instant prizes on purchase, as well as branded merchandise were used to educate as well ...

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          Country Report

          Rtds/High-Strength Premixes in Kenya

          Jun 2016

          Manufacturers engaged in active marketing campaigns through use of billboards, television advertisements and in-store marketing in 2015 with the aim of educating consumers on new products and maintaining their shares. A growing young population of ...

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          Country Report

          Spirits in Kenya

          Jun 2016

          Growing government intervention to curb illicit alcohol production, together with rising disposable incomes supported the development of economy spirit brands and affordable premium spirits products in 2015. Furthermore, a growing young population, ...

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          Country Report

          Wine in Kenya

          Jun 2016

          Over the review period, modern grocery retailers fiercely competed for strategic locations thereby widening the distribution platform for wine products across the country to reach a wider target market, especially in urban residential areas....

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          Country Report

          Alcoholic Drinks in Kenya

          Jun 2016

          The Kenyan economy continued to grow, backed by increasing foreign investment and stable political leadership, as well as an increasing focus on the development of youth entrepreneurship. Backed by a strong GDP forecast of 6.5% for 2015, as well as ...

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          Country Report

          Baby and Child-Specific Products in Kenya

          Jun 2016

          The rapid expansion of modern retail outlets in Kenya, especially in residential neighbourhoods in major urban areas, as well as the growth being seen in Kenya’s middle-class population with high disposable incomes promoted value and volume sales of ...

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          Country Report

          Bath and Shower in Kenya

          Jun 2016

          Bath and shower in Kenya recorded steady growth in 2015 as a result of new product development, which made it possible for manufacturers to provide a wide array of products for consumers to select from. Additionally, unit prices remained stable in ...

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          Country Report

          Colour Cosmetics in Kenya

          Jun 2016

          Increased product availability due to the expansion of modern retailing in Kenya, especially in residential urban areas, growth in the middle income class, rising disposable incomes and more opportunities to wear colour cosmetics all boosted value ...

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          Country Report

          Deodorants in Kenya

          Jun 2016

          Heightened marketing campaigns among industry players, growth in the urban population and rising incomes among Kenya’s burgeoning middle-class population contributed to the positive value and volume growth recorded in deodorants during 2015. ...

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          Country Report

          Depilatories in Kenya

          Jun 2016

          In Kenya, depilatories are considered to be luxury products and sales in the category target mainly high-income consumers. This situation is changing, however, as growth in the highly aspirational middle class with high disposable incomes and the ...

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          Country Report

          Fragrances in Kenya

          Jun 2016

          Fragrances in Kenya is a highly fragmented category in which numerous small and medium-sized enterprises currently operate, covering all major cities throughout the country and offering affordable fragrances, including products imported from Dubai, ...

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          Country Report

          Hair Care in Kenya

          Jun 2016

          Growing awareness of the importance of hair care among the young population of Kenya as well as the country’s working middle-class urban consumers, the a result of increased internet access, international travel and educational articles in the media,...

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          Country Report

          Men's Grooming in Kenya

          Jun 2016

          In order to increase the usage of these products, manufacturers are conducting active promotional campaigns through online platforms with the aim of encouraging usage and increasing the number of product purchases. This means that consumers are ...

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          Country Report

          Oral Care in Kenya

          Jun 2016

          The positive growth recorded in oral care in Kenya throughout the review period cab be attributed mainly to new product development and the category’s leading manufacturers now provide a wide array of products for consumers to select from. ...

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          Country Report

          Skin Care in Kenya

          Jun 2016

          2015 saw numerous affordable skin care products become available in Kenya and these are being retailed through both traditional and modern retail outlets. Manufacturers remain engaged in active marketing campaigns with the aim of expanding their ...

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          Country Report

          Sun Care in Kenya

          Jun 2016

          The rapid expansion of modern retailing outlets in Kenya, especially in residential neighbourhoods in major urban areas as well as growth in the middle income population of Kenya, which has led to higher numbers of people with high disposable ...

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          Country Report

          Beauty and Personal Care in Kenya

          Jun 2016

          In recent years, positive economic growth, increased levels of foreign investment and improved road infrastructure have helped boost economic development in Kenya. In addition, higher disposable incomes among the Kenyan middle class, continued ...

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          Country Report

          Away-From-Home Tissue and Hygiene in Kenya

          May 2016

          The development of improved road infrastructure in Kenya as well as growing mall culture and rising disposable income levels among the country’s urban consumers are all leading to improvements in lifestyles, resulting in the expansion of hotels and ...

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