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Kenya

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya.

Kenya StatisticsConsumer Lifestyles in Kenya

Kenya Country BriefingsFuture Demographics: Kenya in 2030

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    Country Report

    Direct Selling in Kenya

    Jan 2018

    Face-to-face contact and product quality validation from company sales representatives remain the main selling points for direct selling as consumers are able to effectively interact with the brand and products as well as get feedback – especially ...

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    Country Report

    Internet Retailing in Kenya

    Jan 2018

    In Kenya, consumers continued to prefer making online internet purchases but paying upon product delivery as opposed to using the cashless payment platforms. Internet retailing companies in Kenya continued to actively educate consumers, however, and ...

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    Country Report

    Mixed Retailers in Kenya

    Jan 2018

    Variety stores outlets in Kenya offer a wide range of products, targeting specific groups, making them appealing to consumers. They serve as a one-stop shop for all products from pregnancy through to infancy as well as for general childcare. They ...

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    Country Report

    Non-Grocery Specialists in Kenya

    Jan 2018

    Increasing popularity of online retailing in Kenya, especially among the young population, was adopted by non-grocery specialists, mainly for apparel and footwear, electronics, health and beauty product categories as players tapped into this channel ...

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    Country Report

    Retailing in Kenya

    Jan 2018

    Positive economic growth, increased foreign investment as well as improved road infrastructure helped boost economic development. In addition, higher disposable incomes among the Kenyan middle class, continued modern retailing expansion by ...

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Shifting Market Frontiers: Asian Century

    Dec 2017

    The Asian market is as important as ever. Half of global growth in consumer expenditure will originate in the region in the coming years. As a result, Asia Pacific will attract growing attention from global companies, for many of which Asia will ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Packaged Food in Kenya

    Nov 2017

    In Kenya, packaged food registered strong retail current value sales growth in 2017, in line with the 2016 performance. Rising product prices were offset by declining volume production and stable volume growth, as higher prices of raw materials ...

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    Country Report

    Baked Goods in Kenya

    Nov 2017

    Official data shows that Kenya is one of the most afflicted countries in the world for diseases caused by excessive sugar consumption, with lifestyle-related diseases now accounting for 27% of deaths of Kenyans aged between 30 and 70 years, according...

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    Country Report

    Breakfast Cereals in Kenya

    Nov 2017

    A rapidly growing young and sophisticated population in Kenya were the major drivers of consumption, with high disposable incomes, busier lifestyles, the search for convenience and rapidly adopting Western culture driving value and volume growth of ...

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    Country Report

    Processed Fruit and Vegetables in Kenya

    Nov 2017

    Over the review period, modern grocery retailers fiercely competed for strategic locations in urban residential areas, further promoting value and volume growth of processed fruit and vegetables in Kenya. Moreover, the increase in mid-income ...

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    Country Report

    Processed Meat and Seafood in Kenya

    Nov 2017

    The rapid expansion of modern grocery retailers in Kenya, especially in urban residential areas, as well as the growth of mid-income consumers with high disposable incomes, promoted value and volume sales of processed meat and seafood in 2017. These ...

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    Country Report

    Rice, Pasta and Noodles in Kenya

    Nov 2017

    Manufacturers of rice, pasta and noodles engaged in active marketing through use of billboards, television as well as in-store branding and posters to create awareness of their products as well as drive sales, both in value and volume terms. In ...

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    Country Report

    Sauces, Dressings and Condiments in Kenya

    Nov 2017

    In 2017, changing cooking methods among many urban middle-income homes, with increased awareness as a result of growing local blogs, local cooking shows and international exposure through travel and internet access, promoted value and volume growth ...

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    Country Report

    Soup in Kenya

    Nov 2017

    The rapid expansion of modern retail outlets in Kenya, especially in urban residential areas, as well as the growth of the middle classes with high disposable incomes, promoted value and volume sales in soup in 2017. These products are solely ...

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    Country Report

    Spreads in Kenya

    Nov 2017

    Spreads increased in variety in Kenya as a result of manufacturers’ product development, as well as new local players entering the category, providing a wide array of products from which consumers could select. In addition, the growth in ...

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    Country Profile

    Kenya: Country Profile

    Nov 2017

    Kenya will enjoy solid economic gains in 2017. The economy is supported by a rebound in exports and steady (though slower) growth in private consumption. Infrastructure investment is another driver. A severe drought has reduced food production ...

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    Country Briefing

    Households: Kenya

    Nov 2017

    Kenya’s household market continues to witness a strong urbanisation trend, while the total number of households expands fast. Backed by rising incomes, these trends will boost consumption of various goods and services, including household durables ...

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