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Kenya

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya.

Kenya StatisticsConsumer Lifestyles in Kenya

Kenya Country BriefingsFuture Demographics: Kenya in 2030

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          Country Briefing

          Economy, Finance and Trade: Kenya

          Sep 2016

          The Kenyan economy performed well in 2015, which will continue in 2016, mainly supported by huge infrastructure spending and low oil prices. However, continued terrorist attacks have greatly weighed on the tourism sector. Nevertheless, the ongoing ...

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          Country Briefing

          Income and Expenditure: Kenya

          Sep 2016

          Backed by large levels of public investment and spending, the Kenyan consumer market recorded robust growth over 2010-2015. However, Kenya’s per capita gross income and expenditure levels remain below regional averages, which, coupled with high food ...

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          Country Report

          Airlines in Kenya

          Sep 2016

          Airlines increased by 4% in current value terms in 2015 to reach KES216.6 billion. Growth continues to be driven by the increasing presence of low cost carriers. During the review period, low cost carriers continued to penetrate the African air ...

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          Country Report

          Car Rental in Kenya

          Sep 2016

          The number of domestic and inbound business travellers continued to increase during the review period, with this trend supporting the current value growth of car rental in the country. Car rental recorded 8% growth in current value terms to reach ...

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          Country Report

          Flows in Kenya

          Sep 2016

          Despite the arrival of prominent figures such as the US president and the Pope in 2015, in part assuring travellers of the safety of travelling to Kenya, the number of inbound arrivals in Kenya continued to face a significant volume decline of 12% in...

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          Country Report

          Intermediaries in Kenya

          Sep 2016

          Corporate and business travel sales remained the key booster to current value growth for intermediaries in 2015. This is thanks to the growing demand for corporate business travel, particularly in Nairobi, which is seen as a regional commercial hub ...

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          Country Report

          Lodging in Kenya

          Sep 2016

          Lodging witnessed current value growth of 4% in 2015. Growth was driven by unrated hotels, which logged the most dynamic growth of 12% in current value terms, compared to luxury hotels which only posted current value growth of 3%. During the same ...

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          Country Report

          Travel in Kenya

          Sep 2016

          Despite collaborative efforts by various travel and tourism players to revive the country’s tourism industry, the number of tourist arrivals in Kenya continued to decline during the review period. This can be attributed to the increasing security ...

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          Country Report

          Cigarettes in Kenya

          Aug 2016

          The government, through the Ministry of Health together with non-governmental organisations, played a critical role during the review period to educate consumers on tobacco effects as cancer cases rose in the country. This, in effect, played a major ...

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          Country Report

          Cigars and Cigarillos in Kenya

          Aug 2016

          Cigar and cigarillo products in Kenya are considered luxury items targeting upper-income consumers. This is changing, however, with a growing aspirational middle class with high disposable incomes, as well as the rapid expansion of upmarket shopping ...

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          Country Report

          Tobacco in Kenya

          Aug 2016

          Despite heightened anti-tobacco campaigning in the country, the tobacco industry in Kenya recorded marginally faster revenue growth in 2015 as a result of higher product prices with an increased taxation level towards the end of the review period as ...

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          Country Report

          Smokeless Tobacco in Kenya

          Aug 2016

          Packaged retail sales of smokeless tobacco remained insignificant in 2015, although there remains marginal snuff consumption among the older generation. There are no significant players in smokeless tobacco due to sales almost exclusively being ...

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          Country Report

          Smoking Tobacco in Kenya

          Aug 2016

          RYO tobacco consumption in Kenya and pipe tradition are not common practice. RYO constitutes a segment of illicit trade in unbranded tobacco obtained from the tobacco leaf market and its actual value cannot be ascertained....

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          Country Report

          Vapour Products in Kenya

          Aug 2016

          Electronic cigarettes remain new among the Kenyan public with little awareness among consumers as well as a limited distribution channel....

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          City Review

          Nairobi City Review

          Jul 2016

          Home to numerous international organisations and companies, Nairobi's importance stretches far beyond Kenya's borders. The city's economy is becoming increasingly orientated towards services: The share of the tertiary sector reached 81% of local GVA ...

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          Future Demographic

          Kenya in 2030: The Future Demographic

          Jun 2016

          In 2030, the population of Kenya will reach 65.4 million, an increase of 42.0% from 2015. This rapid, albeit decelerating, growth will be driven by strong increases in the female childbearing population as well as high, yet falling, birth and ...

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          Country Report

          Beer in Kenya

          Jun 2016

          Players in the beer category engaged in active marketing campaigns in 2015 with the aim of boosting sales among the younger population, as well as continued usage among the older generation. Manufacturers focused on product packaging, changing bottle...

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          Country Report

          Cider/Perry in Kenya

          Jun 2016

          Active in-store marketing campaigns were held for cider/perry products in up-market modern retail outlets in urban cities in 2015. Discounted product prices and instant prizes on purchase, as well as branded merchandise were used to educate as well ...

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          Country Report

          Rtds/High-Strength Premixes in Kenya

          Jun 2016

          Manufacturers engaged in active marketing campaigns through use of billboards, television advertisements and in-store marketing in 2015 with the aim of educating consumers on new products and maintaining their shares. A growing young population of ...

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          Country Report

          Spirits in Kenya

          Jun 2016

          Growing government intervention to curb illicit alcohol production, together with rising disposable incomes supported the development of economy spirit brands and affordable premium spirits products in 2015. Furthermore, a growing young population, ...

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