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 Market Research for Kenya

Euromonitor publishes reports on industries, consumers and demographics in Kenya.

  • Industry specific reports offer insight into market size and market share in Kenya; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Kenya report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Kenya in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Kenya statistics factfile.

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Country Report

Alcoholic Drinks in Kenya

The country is recovering from a volatile political environment as well as the influence of various socioeconomic problems, relating to drought and economic production. The effects of the global financial crisis are still affecting the general ...

Feb 2012 | $1,900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Kenya

Growth of RTDs slowed in 2011 as a result of depressed consumption brought about by the high inflation rates and tough economic conditions. Additionally, RTDs did not benefit from higher sales due to the average unit price rising by 6%.

Feb 2012 | $900| Add to cart | View details ›

Country Report

Spirits in Kenya

Volume growth of spirits remained low in light of the heavy taxation burden in 2011. This was a direct result of price hikes on spirits from the last quarter of 2009, which forced lower-income drinkers to turn to illegally-distilled products instead....

Feb 2012 | $900| Add to cart | View details ›

Country Report

Wine in Kenya

Wine continued to moderately grow with a 4% increase in volume terms in 2011. There is a perception that wine is expensive and only for middle- and upper-income consumers. This was reinforced by the rampant inflation witnessed in the country at the ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Beer in Kenya

Beer returned growth in 2011 of 6% in total volume terms, although this was down by approaching two percentage points compared with 2010. This decline in performance can be attributed to rising inflation and the increasing cost of food negatively ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Cider/Perry in Kenya

The growth of cider picked up in 2011 compared with the previous two years. The increasing purchasing power of women as a result of a greater number joining the workforce contributed to this increase, given that cider is perceived as lighter and ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Packaged Food in Kenya

The five states of Kenya, Uganda, Tanzania, Rwanda and Burundi integrated into a US$10 billion common regional trading bloc and customs union on 1 July 2010. Kenya is the dominant economy in the trading bloc and has thus always been noted as the ...

Feb 2012 | $6,500| Add to cart | View details ›

Country Report

Chilled Processed Food in Kenya

Consumption patterns in Kenya for chilled processed food did not see major change in 2011, resulting in similar volume growth as in the review period. The only significant sub-sector is chilled meat, whilst other types such as fish/seafood cannot ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Dried Processed Food in Kenya

Volume growth in 2011 was in line with the previous year at 3%, although it was down 2 percentage point on the review period performance. This is due to the already large penetration of rice as a staple food in Kenya and the fact that growth is tied ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Frozen Processed Food in Kenya

Retail volume in 2011 was down nearly 1 percentage point as consumers traded down for cheaper food items such as canned/food which are cheaper. In reaction, retailers and manufacturers significantly slashed prices in order to regain consumers but ...

Jan 2012 | $900| Add to cart | View details ›

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Books more ›

Reference Book

African Marketing Data and Statistics

May 2011

Reference Book

International Marketing Data and Statistics 2012

Nov 2011

Reference Book

World Consumer Income and Expenditure Patterns

Jul 2011