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Kenya

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya.

Kenya StatisticsConsumer Lifestyles in Kenya

Kenya Country BriefingsFuture Demographics: Kenya in 2030

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    Country Report

    Baby and Child-Specific Products in Kenya

    Jun 2017

    In Kenya, population growth and growth of the mid-income segment of the population with increased levels of disposable incomes continued to drive growth in 2016. In addition, heightened marketing activities such as in-store advertisements continued ...

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    Country Report

    Bath and Shower in Kenya

    Jun 2017

    Bath and shower in Kenya recorded steady growth in 2016 as a result of new product development, which made it possible for manufacturers to provide a wide array of products for consumers to select from. Additionally, growth in the number of ...

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    Country Report

    Colour Cosmetics in Kenya

    Jun 2017

    Increased product availability due to the expansion of modern retailing in Kenya, especially in residential urban areas, a growing middle class, rising disposable incomes and a higher number of opportunities to wear colour cosmetics all served to ...

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    Country Report

    Deodorants in Kenya

    Jun 2017

    Heightened marketing campaigns among industry players, growth in the urban population and rising incomes among Kenya’s middle-class population positively impacted towards value and volume growth recorded by deodorants during 2016. Additionally, ...

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    Country Report

    Depilatories in Kenya

    Jun 2017

    In Kenya, depilatories are considered to be a luxury, targeting mainly high-income consumers. This situation is changing, however, as growth in the highly aspirational mid-income segment with higher disposable incomes and the rapid expansion of ...

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    Country Report

    Fragrances in Kenya

    Jun 2017

    The continued focus on personal grooming, growing urbanisation and rise in disposable incomes boosted the sales value of fragrances in 2016. The increasing popularity of shopping centres in major urban centres provides ensured product availability ...

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    Country Report

    Hair Care in Kenya

    Jun 2017

    The continued popularity of hair care among the country’s working middle-class and young population promoted value sales of skin care in Kenya in 2016. Additionally, increased internet access, international travel and educational articles in the ...

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    Country Report

    Men's Grooming in Kenya

    Jun 2017

    Increased focus on personal grooming, heightened marketing campaigns, growth in the urban population and rising incomes among Kenya’s mid-income segment impacted positively on value growth for men’s grooming during 2016. The proliferation of modern ...

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    Country Report

    Oral Care in Kenya

    Jun 2017

    New product development and a wide array of products from which consumers can select are among the key factors that can be attributed to the growth of oral care in Kenya. Additionally, product prices remained generally stable throughout 2016 as ...

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    Country Report

    Beauty and Personal Care in Kenya

    Jun 2017

    Strong growth was witnessed over the review period for almost all categories within beauty and personal care in Kenya. A number of factors influenced this performance, including the fact that growth was from a low base for some categories, whilst ...

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    Country Report

    Skin Care in Kenya

    Jun 2017

    Throughout 2016, manufacturers of skin care engaged in active marketing campaigns with the aim of expanding their value share and generating higher product awareness. The development of economy products and brands distributed through kiosks further ...

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    Country Report

    Sun Care in Kenya

    Jun 2017

    The increased population of educated and better exposed urban consumers, increased disposable incomes, the rapid expansion of modern grocery retailers that provide access to a wide product range and rising unit prices all contributed to the current ...

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    Country Report

    Bottled Water in Kenya

    May 2017

    In 2016, the Government of Kenya through the Ministry of Health and Kenya Revenue Authority closed illegal water businesses that were supplying bottled water to consumers, which was considered unsafe for consumption. Heightened public outcry of ...

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    Country Report

    Carbonates in Kenya

    May 2017

    The continued rise of disposable income levels among consumers and the heightened level of awareness as a result of emotive marketing campaigns played a major role in fuelling carbonates’ volume growth in Kenya. During the review period, modern ...

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    Country Report

    Concentrates in Kenya

    May 2017

    In Kenya, consumers, and in particular parents who traditionally purchased concentrates for their children due to their affordability, as well as the wide variety from which to choose and ease of use, are slowly reducing their purchases as a result ...

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    Country Report

    Energy Drinks in Kenya

    May 2017

    In Kenya, robust growth in the young population that is widely mirroring the Western lifestyle of partying and high activity levels, as well as growing busier lifestyles among urban working class consumers played a major role in promoting value and ...

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    Country Report

    Juice in Kenya

    May 2017

    Players in juice engaged in active marketing campaigns with the aim of boosting sales amongst the growing mid-income population that is slowly adopting juice as a healthy alternative to carbonates. Manufacturers are focusing on product packaging, ...

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    Country Report

    Soft Drinks in Kenya

    May 2017

    The Kenyan economy continued to grow supported by increasing foreign investment, stable political leadership as well as a strengthening focus on youth entrepreneurship and infrastructure development. Supported by a strong GDP forecast of 6% for 2016,...

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    Country Report

    RTD Coffee in Kenya

    May 2017

    There is no market for RTD coffee in Kenya and there is no company activity that suggests a launch is imminent....

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    Country Report

    RTD Tea in Kenya

    May 2017

    There is no market for RTD tea in Kenya and there is no company activity that suggests a launch is imminent....

    US$990
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