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Kenya

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya.

Kenya StatisticsConsumer Lifestyles in Kenya

Kenya Country BriefingsFuture Demographics: Kenya in 2030

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    Country Report

    Cigarettes in Kenya

    Aug 2017

    The High Court’s decision to uphold the Ministry of Health’s 2014 Tobacco Control Regulations led to more stringent regulations on tobacco companies during the review period, which had negative effects on retail volume sales in the latter part of the...

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    Country Report

    Tobacco in Kenya

    Aug 2017

    Despite increased regulations and stock-outs, the tobacco market in Kenya continued to record strong retail value growth in 2016 as a result of higher product prices as well as a growing middle-income segment with greater disposable incomes focused ...

    US$2,100
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    City Review

    Nairobi City Review

    Aug 2017

    With GDP per capita of USD1,900 in 2016, Nairobi is the poorest major city in Africa, trailing other Sub-Saharan Africa cities such as Lagos (USD4,800 GDP per capita in 2016) or Johannesburg (USD9,000). However, Nairobi will continue to modernise. ...

    US$725
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    Country Report

    Beer in Kenya

    Aug 2017

    Rising disposable incomes, coupled with growth in the young adult population (attaining the minimum age allowed for alcohol consumption) and the increased penetration of low-cost beer promoted volume sales of beer in 2016. In addition, an elaborate ...

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    Country Report

    Cider/Perry in Kenya

    Aug 2017

    The popularity of cider/perry grew in 2016 as both existing and new product launches were supported by massive promotion throughout the year. In particular, Tusker Cider Premium, which was launched in 2016 by East Africa Breweries, was supported by ...

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    Country Report

    Alcoholic Drinks in Kenya

    Aug 2017

    Slow, albeit steady, economic growth led to moderate total volume growth of alcoholic drinks in Kenya in 2016. A growing middle class, as well as a young population, also fuelled this growth. Premiumisation was also witnessed in categories such as ...

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    Country Report

    Rtds/High-Strength Premixes in Kenya

    Aug 2017

    Spirit-based RTDs recorded impressive growth among the growing population of female consumers, with Smirnoff Black Ice, Smirnoff Red Ice and Redds being the standout brands. These brands were supported by massive promotion and marketing in bars and ...

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    Country Report

    Spirits in Kenya

    Aug 2017

    The increasing penetration of low-cost brands had a positive impact of volume sales of spirits in 2016. In addition, increasing demand for alcoholic drinks in Kenya as a result of the growing population prompted manufacturers to develop low-cost and ...

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    Country Report

    Wine in Kenya

    Aug 2017

    Urbanisation, greater product availability due to the expansion of bars and other entertainment premises, particularly in the urban areas, and the growing population of alcohol consumers boosted sales of wine in 2016. The increase in the number of ...

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    Country Profile

    Kenya: Country Profile

    Jul 2017

    Kenya’s economy will grow at a healthy pace in 2017. The economy is supported by a strong rebound in exports and steady (though somewhat slower) gains in private consumption. The slow growth in credit – which stems from the government’s decision to ...

    US$150
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    Country Report

    Baby and Child-Specific Products in Kenya

    Jun 2017

    In Kenya, population growth and growth of the mid-income segment of the population with increased levels of disposable incomes continued to drive growth in 2016. In addition, heightened marketing activities such as in-store advertisements continued ...

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    Country Report

    Bath and Shower in Kenya

    Jun 2017

    Bath and shower in Kenya recorded steady growth in 2016 as a result of new product development, which made it possible for manufacturers to provide a wide array of products for consumers to select from. Additionally, growth in the number of ...

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    Country Report

    Colour Cosmetics in Kenya

    Jun 2017

    Increased product availability due to the expansion of modern retailing in Kenya, especially in residential urban areas, a growing middle class, rising disposable incomes and a higher number of opportunities to wear colour cosmetics all served to ...

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    Country Report

    Deodorants in Kenya

    Jun 2017

    Heightened marketing campaigns among industry players, growth in the urban population and rising incomes among Kenya’s middle-class population positively impacted towards value and volume growth recorded by deodorants during 2016. Additionally, ...

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    Country Report

    Depilatories in Kenya

    Jun 2017

    In Kenya, depilatories are considered to be a luxury, targeting mainly high-income consumers. This situation is changing, however, as growth in the highly aspirational mid-income segment with higher disposable incomes and the rapid expansion of ...

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    Country Report

    Fragrances in Kenya

    Jun 2017

    The continued focus on personal grooming, growing urbanisation and rise in disposable incomes boosted the sales value of fragrances in 2016. The increasing popularity of shopping centres in major urban centres provides ensured product availability ...

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    Country Report

    Hair Care in Kenya

    Jun 2017

    The continued popularity of hair care among the country’s working middle-class and young population promoted value sales of skin care in Kenya in 2016. Additionally, increased internet access, international travel and educational articles in the ...

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    Country Report

    Men's Grooming in Kenya

    Jun 2017

    Increased focus on personal grooming, heightened marketing campaigns, growth in the urban population and rising incomes among Kenya’s mid-income segment impacted positively on value growth for men’s grooming during 2016. The proliferation of modern ...

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    Country Report

    Oral Care in Kenya

    Jun 2017

    New product development and a wide array of products from which consumers can select are among the key factors that can be attributed to the growth of oral care in Kenya. Additionally, product prices remained generally stable throughout 2016 as ...

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    Country Report

    Beauty and Personal Care in Kenya

    Jun 2017

    Strong growth was witnessed over the review period for almost all categories within beauty and personal care in Kenya. A number of factors influenced this performance, including the fact that growth was from a low base for some categories, whilst ...

    US$2,650
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