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Kenya

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya.

Kenya StatisticsConsumer Lifestyles in Kenya

Kenya Country BriefingsFuture Demographics: Kenya in 2030

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    Country Report

    Car Rental in Kenya

    Oct 2017

    An increased number of inbound arrivals boosted value sales in the category in 2017. Kenya hosted high-level trade conferences and summits such as the Tokyo International Conference for Africa’s Development (TICAD), UN Conference on Trade and ...

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    Country Report

    Airlines in Kenya

    Oct 2017

    In Kenya, the national carrier Kenya Airways faces stiff competition from international competitors such as Ethiopian Airlines, Rwandair and Emirates. Kenya Airways usually charges higher prices for its air tickets compared to its competitors, which ...

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    Country Report

    Flows in Kenya

    Oct 2017

    During 2017, inbound arrivals recorded remarkable growth of 8% in terms of the number of trips as a result of the relatively stable political climate, and favourable economic and investment climate. Improved internal security in the country also ...

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    Country Report

    Intermediaries in Kenya

    Oct 2017

    Business and corporate sales stimulated growth in intermediaries in Kenya in 2017. The country’s rising fame as a business and conference destination in the region boosted the value sales of intermediaries during the review period. Most ...

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    Country Report

    Lodging in Kenya

    Oct 2017

    In Kenya, increased demand for lodging was stimulated by the rising number of inbound visitors both for business and leisure. As a result lodging grew by 8% in current value terms in 2017. Several international conferences and trade summits such as ...

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    Country Report

    Online Travel Sales To Residents in Kenya

    Oct 2017

    In Kenya, rising internet penetration, improving internet infrastructure, expansion of online payment platforms and the increasingly tech-savvy population are some of the key factors that have stimulated the rapid growth of online travel sales to ...

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    Country Report

    Travel in Kenya

    Oct 2017

    Significant growth was seen in Kenya’s travel industry in 2017 as it continued to recover from insecurity setbacks that rocked the country over the review period. In response to these setbacks, the Kenyan government came up with a number of ...

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    Country Briefing

    Income and Expenditure: Kenya

    Sep 2017

    Supported by important levels of public investment and spending, the Kenyan consumer market was one of the best-performing in the Middle East and Africa region over 2011-2016. Nevertheless, the benefits of economic expansion have been uneven, due to ...

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    Country Briefing

    Business Dynamics: Kenya

    Sep 2017

    Kenya’s business environment has improved greatly over 2011-2017, making it rank amongst the top five easiest place to do business in Sub-Saharan Africa. However, corruption is a big deterrent to investment, as are frequent terrorist attacks. The ...

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    Country Report

    Cigarettes in Kenya

    Aug 2017

    The High Court’s decision to uphold the Ministry of Health’s 2014 Tobacco Control Regulations led to more stringent regulations on tobacco companies during the review period, which had negative effects on retail volume sales in the latter part of the...

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    Country Report

    Tobacco in Kenya

    Aug 2017

    Despite increased regulations and stock-outs, the tobacco market in Kenya continued to record strong retail value growth in 2016 as a result of higher product prices as well as a growing middle-income segment with greater disposable incomes focused ...

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    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Kenya

    Aug 2017

    Cigar and cigarillos are considered luxury items in Kenya targeting upper-income consumers. This is changing, however, as middle-income consumers, who are aspirational and enjoy growing disposable incomes, exhibit a willingness to try new products. ...

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    Country Report

    Smokeless Tobacco and Vapour Products in Kenya

    Aug 2017

    Packaged retail sales of smokeless tobacco remained insignificant in 2016, although there is marginal snuff consumption among the older generation....

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    City Review

    Nairobi City Review

    Aug 2017

    With GDP per capita of USD1,900 in 2016, Nairobi is the poorest major city in Africa, trailing other Sub-Saharan Africa cities such as Lagos (USD4,800 GDP per capita in 2016) or Johannesburg (USD9,000). However, Nairobi will continue to modernise. ...

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    Country Report

    Beer in Kenya

    Aug 2017

    Rising disposable incomes, coupled with growth in the young adult population (attaining the minimum age allowed for alcohol consumption) and the increased penetration of low-cost beer promoted volume sales of beer in 2016. In addition, an elaborate ...

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    Country Report

    Cider/Perry in Kenya

    Aug 2017

    The popularity of cider/perry grew in 2016 as both existing and new product launches were supported by massive promotion throughout the year. In particular, Tusker Cider Premium, which was launched in 2016 by East Africa Breweries, was supported by ...

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    Country Report

    Alcoholic Drinks in Kenya

    Aug 2017

    Slow, albeit steady, economic growth led to moderate total volume growth of alcoholic drinks in Kenya in 2016. A growing middle class, as well as a young population, also fuelled this growth. Premiumisation was also witnessed in categories such as ...

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    Country Report

    Rtds/High-Strength Premixes in Kenya

    Aug 2017

    Spirit-based RTDs recorded impressive growth among the growing population of female consumers, with Smirnoff Black Ice, Smirnoff Red Ice and Redds being the standout brands. These brands were supported by massive promotion and marketing in bars and ...

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    Country Report

    Spirits in Kenya

    Aug 2017

    The increasing penetration of low-cost brands had a positive impact of volume sales of spirits in 2016. In addition, increasing demand for alcoholic drinks in Kenya as a result of the growing population prompted manufacturers to develop low-cost and ...

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    Country Report

    Wine in Kenya

    Aug 2017

    Urbanisation, greater product availability due to the expansion of bars and other entertainment premises, particularly in the urban areas, and the growing population of alcohol consumers boosted sales of wine in 2016. The increase in the number of ...

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