You are here: HomeSolutionsCountriesKenya
print

 Market Research for Kenya

Euromonitor publishes reports on industries, consumers and demographics in Kenya.

  • Industry specific reports offer insight into market size and market share in Kenya; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Kenya report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Kenya in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Kenya statistics factfile.

Filter Results

Total: (110)

results

 

Country Report

Spreads in Kenya

The large majority of Kenyans are used to margarine as the main complement for bread. The growth of spreads is linked to the growing middle class and the westernisation of lifestyles in the country.

Apr 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Baked Goods in Kenya

Kenya is experiencing a revolution in which supermarkets like Uchumi, Nakumatt, Tuskys and Naivas are baking goods to fiercely compete with the leading traditional bakers. For example, people are now more likely to go Tuskys for their bread as it is ...

Apr 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Bakery in Kenya

Artisanal producers led the market with a 42% value share. Artisanal goods are performing well in the market because they are found in urban areas where there is a sizeable population, and many consumers prefer to purchase them due to their ...

Apr 2014 | US$1,900 | Pages: 51 | Add to cart | View details

Country Report

Biscuits in Kenya

2013 continued to witness a rapid rate of importation of affordable foreign brands coming from the Middle East and Asia, attracted by the potential of the biscuits category in a country in which both population and income are growing.

Apr 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Breakfast Cereals in Kenya

Breakfast cereals is gaining wide demand from the growing middle class. Over 2013, breakfast cereals saw quite rapid growth of 11% in value terms as the category expanded due to better incomes and higher demand from working professionals in ...

Apr 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Ice Cream in Kenya

With the growing middle class, ice cream is no longer perceived by this income group as a luxury item. People from the middle class increasingly adopt the habit of purchasing single portion ice cream on impulse. This is also true at eating joints ...

Apr 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Oils and Fats in Kenya

Even though the majority of Kenyans are aware of the health hazards of oils and fats, the consumption continued to rise. In 2013, oils and fats sales increased by 11% in value. This performance is explained by the growing demand but also by the ...

Apr 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Packaged Food in Kenya

The packaged food sales recorded double digits value growth in 2013, thanks to the rapid westernisation and changing consumer lifestyles. A growing desire for convenience among Kenyan consumers continues to drive the strong growth of packaged food, ...

Apr 2014 | US$6,500 | Pages: 194 | Add to cart | View details

Country Report

Noodles in Kenya

Noodles is expected to see the strongest current value growth in overall packaged food in 2013 over the previous year, benefiting from a number of factors driving growth. This product area notably benefited from rising urbanisation and a growing ...

Mar 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Pasta in Kenya

Pasta benefited from a number of trends during the review period. Urbanisation and an expanding mid-income group increased consumers' access to and awareness of pasta, with mid-income consumers notably becoming increasingly keen to experiment with ...

Mar 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Kenya

Sauces, dressings and condiments suffers from a lack of tradition in Kenya. Popular national dishes such as ugali (cornmeal), nyama choma (grilled meat, typically goat or sheep) and sukuma wiki (sautéed greens) are typically made simply and there is ...

Mar 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Soup in Kenya

Soup is a small and declining niche in Kenya, with sales being hindered by a number of factors. For the majority of consumers in rural areas, there is little access to soup, while many consumers continue to be unable to afford these products. Sales ...

Mar 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Kenya

Sweet and savoury snacks remained a small niche in Kenya at the end of the review period, with volume sales of only around 300 tonnes expected for 2013. This is partly due to widespread poverty and high prices for imported products. A 165g pack of ...

Mar 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Dried Processed Food in Kenya

Sales of packaged dried processed food continue to be constrained by the wide availability of unpackaged alternatives. Rice is the dominant product area in dried processed food, accounting for an estimated 92% of volume and 87% of value sales in ...

Mar 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Frozen Processed Food in Kenya

Frozen processed food remains a fairly small product area in Kenya, reaching sales of only an estimated 3,900 tonnes in 2013. This is due to a number of factors. The household penetration of freezers and fridge freezers is low in Kenya, partly due to...

Mar 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Canned/Preserved Food in Kenya

Kenya has a strong agricultural industry, with fresh food being widely and cheaply available. Most consumers meanwhile have a strong tradition of eating fresh food and are dubious about the flavour of canned/preserved food. In addition, there was a ...

Mar 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Chilled Processed Food in Kenya

Growth for chilled processed food was boosted by strong retail development in Kenya during the review period, particularly within supermarkets. This trend was in turn encouraged by urbanisation and an expanding mid-income group, with supermarket ...

Mar 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Chocolate Confectionery in Kenya

Chocolate is still associated with high lifestyles by the majority of Kenyans, but the increasing middle class is gaining access to refrigeration facilities, thereby increasing chocolate sales.

Feb 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Drinking Milk Products in Kenya

Prices of milk products fluctuated throughout 2012 and continued into 2013 due to sharp changes in the supply of milk to the market and the high cost of transportation. This impacted the total sales of drinking milk with a predicted 8% in current ...

Feb 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Gum in Kenya

Gum is acquiring a new image shifting from a recreational product to more of a functional product used to freshen the breath, especially among middle-income and high-income consumer groups. This is one of the principal contributing factors to the ...

Feb 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Other Dairy in Kenya

This category remains negligible. Cream and coffee whiteners are the only two products available in other dairy in Kenya. Other categories such as fromage frais, quark or dairy-based desserts are little known in the country and can be easily ...

Feb 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Sugar Confectionery in Kenya

Sugar confectionery witnessed in 2013 an increasing in store promotions particularly supermarkets and hypermarkets. Companies are also increasingly using colourful packages to attract the growing youthful population which constitutes a large ...

Feb 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in Kenya

Sour milk products continued to perform well in 2013 as it is perceived as healthier than other types of yoghurts. Sour milk products are a more popular alternative to yoghurt among Kenya’s diabetic population due to the fact that the products in ...

Feb 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Baby Food in Kenya

Packaged baby food continued to be beyond the spending capacity of the majority of Kenyan consumers and demand for baby food is therefore accessible only to the country’s middle-income and high-income consumers. Packaged baby food is often viewed as ...

Feb 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Cheese in Kenya

Cheese remained small in size in Kenya in 2013. Only a limited number of expatriates and high-income earners, who travelled abroad, consume cheese on a regular basis. However, with increased Westernised eating habits, the category is increasingly ...

Feb 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Confectionery in Kenya

Cadbury Kenya Ltd is set to maintain its lead of chocolate confectionery in 2013 with value share of 37%. Cadbury is the owner of many of the most notable brands in chocolate confectionery in Kenya, including Cadbury Fudge, Mint Choc and Cadbury ...

Feb 2014 | US$1,900 | Pages: 52 | Add to cart | View details

Country Report

Dairy in Kenya

New Kenya Co-operative Creameries Ltd is set to continue to lead cheese in Kenya with a predicted 29% value share in 2013, through its KCC Processed Cheddar Cheese, KCC Rindless Cheddar Cheese, KCC Tavern Cheese and KCC Gouda Cheese brands. The ...

Feb 2014 | US$1,900 | Pages: 59 | Add to cart | View details

Statistical Reference Handbook

International Marketing Data and Statistics 2014

Comparable demographic, economic and marketing statistics for 160 non European countries countries presented in a concise, easy to understand format.

Nov 2013 | US$475 | View details

Country Report

Travel and Tourism in Kenya

The general global economic slowdown, especially in the eurozone, Kenya’s main source of tourists, still affected Kenya’s travel and tourism industry. Despite all this, however, there was a significant increase in both business and domestic tourism, ...

Nov 2013 | US$600 | Pages: 67 | Add to cart | View details

Country Report

Tourism Flows Domestic in Kenya

Domestic tourism experienced significant growth in 2012; much higher than the negative CAGR of 1% in the review period. This can largely be attributed to the growing per capita incomes in the country, which were responsible for the burgeoning ...

Nov 2013 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourism Flows Inbound in Kenya

The pre-election jitters within the international community gave rise to travel warnings from governments for Kenya, which bottlenecked incoming tourist flows, especially leisure incoming tourists. This followed the violence experienced within the ...

Nov 2013 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Tourism Flows Outbound in Kenya

Business travel dominated with 1.5 million departures, 82% of the total, an 11% increase compared with 11%, with Dubai, the Far East and Europe being the key trading partners of Kenya. This trend is likely to continue, especially as the Kenyan ...

Nov 2013 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Tourist Attractions in Kenya

Despite the travel warnings and security concerns that bottlenecked inbound tourism flows to the country, tourist attractions still demonstrated tremendous growth in 2012, largely due to the increasing popularity of domestic tourism, thanks to ...

Nov 2013 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Transportation in Kenya

The eurozone crisis meant that there were fewer arrivals from Europe, and thus fewer tourists to take advantage of inland transportation systems. Kenya Airways, for instance, signed code-sharing agreements towards the close of 2012 with Chinese ...

Nov 2013 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Travel Accommodation in Kenya

The capital is expected to witness an increase in its capacity in travel accommodation, with several key global hotel chains having confirmed their entry into the market. Radisson Blu, Park Inn by Radisson, Lonrho Hotels and Best Western are joining ...

Nov 2013 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Travel Retail in Kenya

The Kenya Association of Tour Operators (KATO) signed a bond scheme policy in early 2012 which would compensate tourists who made travel arrangements with tour operators which may not be able to deliver services any longer due to financial problems, ...

Nov 2013 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Car Rental in Kenya

The Energy Regulatory Commission (ERC) progressively lowered the fuel price cap towards the end of 2012, which bodes well for the car rental market. This had a direct positive influence on the cost bracket for the industry, and the consequent decline...

Nov 2013 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Health and Wellness Tourism in Kenya

Several international luxury hotel brands, such as Lonrho, Kempinski and Radisson Blu, have made known their intention to invest in the capital city in order to tap into the growing conference and business tourism segment, whilst already established ...

Nov 2013 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Tobacco in Kenya

Driven by rising urbanisation and changes in lifestyle in Kenya, volume and value sales of tobacco continued to increase over the review period and in 2012. Indeed, especially among females, smoking became more acceptable over the review period. ...

Oct 2013 | US$1,900 | Pages: 41 | Add to cart | View details

Country Report

Smokeless Tobacco in Kenya

Packaged retail sales of smokeless tobacco remained insignificant in 2012, although there remains marginal snuff consumption among the older generation. There are no significant players in smokeless tobacco due to sales almost exclusively being ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Smoking Tobacco in Kenya

Sales of smoking tobacco remained insignificant in 2012. There is no tradition of pipe and RYO tobacco consumption in Kenya. The most popular tobacco products in Kenya are cigarettes, which are affordable for the majority of consumers and cigars, ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Cigarettes in Kenya

In spite of stronger efforts by the Kenyan government to curb smoking in the country, both retail and illicit trade volume sales of cigarettes continued to increase during 2012. This was mostly the result of an increase in the absolute number of ...

Oct 2013 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Cigars in Kenya

Kenya does not have a strong tradition with regards to cigar/cigarillos smoking. Due to the high unit prices of these products, cigars are unaffordable for most Kenyans and sales tend to be driven by tourists and some high-income consumers. In 2012, ...

Oct 2013 | US$900 | Pages: 22 | Add to cart | View details

Future Demographic

Kenya in 2030: The Future Demographic

In 2030, the population of Kenya will reach 66.3 million, an increase of 53.6% from 2012. Kenya’s rapid population growth will be driven by high birth rates and fertility. The population will be overwhelmingly young with almost 80% aged 40 years or ...

Sep 2013 | View details
Price: US$900 | Sale: US$725 | Pages: 26 | Add to cart |

Country Report

Alcoholic Drinks in Kenya

The growth of various sectors of the Kenyan economy, such as wholesale and retail and the services industry, along with the ever increasing number of local sporting and entertainment events, has led to increasing numbers of consumers indulge in ...

Sep 2013 | US$1,900 | Pages: 61 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Kenya

The proportion of financially independent women in the country has increased in line with growth of the middle-class, with these women accounting for a large majority of the females found in bars and restaurants at any given time. This means that ...

Sep 2013 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Spirits in Kenya

Since the Alcoholic Drinks Control Bill came into force Kenya has witnessed the increasing manufacture of illegal spirits in the country. A recent story in the media featured women in the Korogocho area manufacturing illegal spirits from ARV drugs, ...

Sep 2013 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Wine in Kenya

Over the last six years wine consumption in restaurants as well as at corporate and other functions has risen. This has been largely attributable to growing demand from the middle-classes in Kenya. Their higher disposable incomes along with company ...

Sep 2013 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Beer in Kenya

In 2012, beer manufacturers in Kenya became increasingly competitive in their bid for volume share, with the competitive environment witnessing the introduction of a handful of new brands, such as Tusker Lite, Castle Lite and Pilsner Ice (which was ...

Sep 2013 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Cider/Perry in Kenya

East African Breweries Ltd launched Snapp Sparking in 2012, this being the first local cider, also positioned as a stylish drink for the modern woman. It was also the sponsor of Miss World Kenya 2012. This marketing campaign undoubtedly helped ...

Sep 2013 | US$900 | Pages: 24 | Add to cart | View details
Page 

Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook