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Kenya

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya.

Kenya StatisticsConsumer Lifestyles in Kenya

Kenya Country BriefingsFuture Demographics: Kenya in 2030

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    Country Report

    Analgesics in Kenya

    Nov 2016

    2016 saw analgesics dominate the consumer health category in Kenya on account of the budding middle class, who represent over 60% of the population. Such consumers have seen high work-life pressures, resulting in greater stress and depression ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Kenya

    Nov 2016

    2016 saw consumers gain greater access to cheaper imported drugs, which flooded the market from Asian countries due to the high cost of living in Kenya, and the limited supply of affordable medical services. Also, generic cough, cold and allergy ...

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    Country Report

    Dermatologicals in Kenya

    Nov 2016

    Media coverage via adverts, social media, forums and other key informants have led to growth in consumer responsiveness to managing skin allergies, hence augmented sales value for dermatologicals in Kenya....

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    Country Report

    Digestive Remedies in Kenya

    Nov 2016

    During 2016 digestive remedies recorded value growth of 7% to reach KES6.9 billion. Kenya’s urban areas have witnessed an increase in the number of modern retail grocery and other retail outlets due to increasing urbanisation. These retailers seek to...

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    Country Report

    Herbal/Traditional Products in Kenya

    Nov 2016

    Domestic herbal product companies augmented sales of herbal/traditional products towards the end of the review period by developing active consumer events via educational and promotional activities through TV, billboard and radio ads, which enhanced ...

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    Country Report

    Consumer Health in Kenya

    Nov 2016

    The consumer health industry in Kenya recorded positive growth in 2016 on the back of rising investor confidence, increasing disposable incomes, good economic projections and several marketing initiatives by top brands. The year witnessed numerous ...

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    Country Report

    Sports Nutrition in Kenya

    Nov 2016

    Overall growth in internet retailing in Kenya provided a comprehensive platform for the retailing of sport nutrition products to the category’s key audience, i.e. young people and the middle-aged population....

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    Country Report

    Vitamins and Dietary Supplements in Kenya

    Nov 2016

    The increasing uptake of nutrients in the form of pills, tablets and mini-drinks by urban people has caught the attention of the government, which now wants chemical tests conducted on products, and at same time having drug suppliers’ lists reviewed ...

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    Country Report

    Weight Management and Wellbeing in Kenya

    Nov 2016

    A growing variety of weight management products are becoming more accessible, principally retailed through drug stores, supermarkets, health food shops, chemists as well as pharmacies and via direct selling....

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    Country Report

    Wound Care in Kenya

    Nov 2016

    Rising awareness of first aid among corporate firms was a key promoter of growth in value sales and volume for wound care in Kenya over the period under review....

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    Country Briefing

    Business Dynamics: Kenya

    Oct 2016

    Although the 2016 Kenya business environment is tougher than it was in 2011 in terms of ease of doing business, there are several attractive foreign investment opportunities in the ICT and infrastructure sectors. The labour market is one of the most ...

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    Country Briefing

    Households: Kenya

    Oct 2016

    The Kenyan household market remains predominantly rural, with homes being large in number of persons and small in number of rooms. A lack of infrastructure and low income levels continue to restrain higher possession of telecom goods and durables ...

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    Country Briefing

    Economy, Finance and Trade: Kenya

    Sep 2016

    The Kenyan economy performed well in 2015, which will continue in 2016, mainly supported by huge infrastructure spending and low oil prices. However, continued terrorist attacks have greatly weighed on the tourism sector. Nevertheless, the ongoing ...

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    Country Profile

    Kenya: Country Profile

    Sep 2016

    Kenya’s economy will grow at a healthy pace in 2016. Growth is supported by increases in public spending, robust private consumption and a looser monetary policy. Ongoing security issues and uncertainty surrounding next year’s elections pose risks. ...

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    Country Briefing

    Income and Expenditure: Kenya

    Sep 2016

    Backed by large levels of public investment and spending, the Kenyan consumer market recorded robust growth over 2010-2015. However, Kenya’s per capita gross income and expenditure levels remain below regional averages, which, coupled with high food ...

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    Country Report

    Airlines in Kenya

    Sep 2016

    Airlines increased by 4% in current value terms in 2015 to reach KES216.6 billion. Growth continues to be driven by the increasing presence of low cost carriers. During the review period, low cost carriers continued to penetrate the African air ...

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    Country Report

    Car Rental in Kenya

    Sep 2016

    The number of domestic and inbound business travellers continued to increase during the review period, with this trend supporting the current value growth of car rental in the country. Car rental recorded 8% growth in current value terms to reach ...

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    Country Report

    Flows in Kenya

    Sep 2016

    Despite the arrival of prominent figures such as the US president and the Pope in 2015, in part assuring travellers of the safety of travelling to Kenya, the number of inbound arrivals in Kenya continued to face a significant volume decline of 12% in...

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    Country Report

    Intermediaries in Kenya

    Sep 2016

    Corporate and business travel sales remained the key booster to current value growth for intermediaries in 2015. This is thanks to the growing demand for corporate business travel, particularly in Nairobi, which is seen as a regional commercial hub ...

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    Country Report

    Lodging in Kenya

    Sep 2016

    Lodging witnessed current value growth of 4% in 2015. Growth was driven by unrated hotels, which logged the most dynamic growth of 12% in current value terms, compared to luxury hotels which only posted current value growth of 3%. During the same ...

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