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Kenya

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya.

Kenya StatisticsConsumer Lifestyles in Kenya

Kenya Country BriefingsFuture Demographics: Kenya in 2030

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    Country Report

    Packaged Food in Kenya

    Jan 2017

    Kenya’s economy grew at a healthy pace in 2016, supported by increases in public spending, robust private consumption and a looser monetary policy. However, security issues and uncertainty surrounding elections in 2017 are continuing to be causes of ...

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    Strategy Briefing

    Dairy in The Middle East and Africa

    Jan 2017

    With slowing dairy demand in China, restricted entry to Russia and ramped-up production in Europe, the Middle East and Africa region has gained traction among dairy players as it will be the second largest contributor to absolute value growth over ...

    US$1,325
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    Country Profile

    Kenya: Country Profile

    Jan 2017

    Kenya’s economy will grow at a healthy pace in 2017. The economy is supported by favourable weather conditions, public investment spending, strong gains in private final consumption and a pick-up in tourism. Security threats and uncertainty ...

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    Country Report

    Non-Grocery Specialists in Kenya

    Dec 2016

    Current value sales for non-grocery specialists’ increased by 10% in 2016 to reach KES507 billion. Despite positive growth recorded, competition within the non-grocery channel continued to intensify owing to the expansion of grocery retailers’ ...

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    Country Report

    Non-Store Retailing in Kenya

    Dec 2016

    Current value sales for non-store retailing increased by 9% to reach KES9.6 billion in 2016. Non-store retailing growth was driven by rising internet connectivity due to declining internet costs, making it more affordable for the average consumer. In...

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    Country Report

    Retailing in Kenya

    Dec 2016

    The retailing market in Kenya continued to experience considerable growth over the period of review. This can be attributed to increased purchasing power of the middle-class population. Other key factors are improved infrastructure that has allowed ...

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    Country Report

    Grocery Retailers in Kenya

    Dec 2016

    Increasing urbanisation levels in the country as well as continued rise of disposable income levels has played a major role in fuelling grocery retail growth in the Kenyan market. During the review period, modern grocery retailers continued to ...

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    Country Report

    Confectionery in Kenya

    Dec 2016

    Cadbury is the clear leader in chocolate confectionery and accounted for close to 39% value share in 2016. The company benefits from the strength of its Cadbury Fudge, Cadbury Dairy Milk and Lunch Bar brands, with these being the top three brands in ...

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    Country Report

    Dairy in Kenya

    Dec 2016

    Local producer Brown’s Cheese was the leading company in cheese in 2016 with an overall value share of 22%. Raka Milk Processors followed in second spot holding a 19% value share, up slightly on the previous year. Happy Cow Kenya ranked in third spot...

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    Country Report

    Sauces, Dressings and Condiments in Kenya

    Dec 2016

    Improvements in the economy and growth in the middle class contributed to the strong current value growth in sauces, dressings and condiments in 2016. A wider range of cuisines are available in the country, many of which require the addition of ...

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    Country Report

    Soup in Kenya

    Dec 2016

    Soup is becoming increasingly attractive to the middle-class in Kenya which is seeking convenient foods that are simple and easy to prepare. Moreover, the growing health trend in the country is also supporting soup sales as more products with this ...

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    Country Report

    Spreads in Kenya

    Dec 2016

    Changing lifestyles and the development of the health and wellness trend in packaged food as a whole, continued to be important trends that are shaping the lives of Kenyan consumers. Jams and preserves remained the largest category in spreads, ...

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    Country Report

    Processed Fruit and Vegetables in Kenya

    Dec 2016

    The processed fruit and vegetables category remains relatively small in Kenya as local consumers are not in the habit of shopping for these types of products, as they tend to prefer fresh produce. Moreover, the category is characterised by relatively...

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    Country Report

    Processed Meat and Seafood in Kenya

    Dec 2016

    As Kenyan tastes become more sophisticated, thanks in part to greater internet connectivity and wider travel, consumers are seeking a wider range of flavours from their processed meat and seafood purchases. Players have responded to this rising ...

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    Country Report

    Rice, Pasta and Noodles in Kenya

    Dec 2016

    The performance of rice, pasta and noodles remains highly dependent on rice sales, as rice accounts for a 48% share of value and a 63% share of volume sales in the category. Increasingly fast-paced lifestyles in the country, particularly in urban ...

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    Country Report

    Baked Goods in Kenya

    Dec 2016

    Kenya’s wheat imports rose in 2016 as millers chose to buy imported rather than local grain as the former had become cheaper due to oversupply in the global market. However, rather than lower their prices, millers are enjoying higher margins. As ...

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    Country Report

    Breakfast Cereals in Kenya

    Dec 2016

    Breakfast cereals accounted for less than a 1% share of packaged food value sales in 2016 as these products remained the food of the wealthier demographics in the country. However, as lifestyles have become increasingly hectic, the category witnessed...

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    Country Report

    Analgesics in Kenya

    Nov 2016

    2016 saw analgesics dominate the consumer health category in Kenya on account of the budding middle class, who represent over 60% of the population. Such consumers have seen high work-life pressures, resulting in greater stress and depression ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Kenya

    Nov 2016

    2016 saw consumers gain greater access to cheaper imported drugs, which flooded the market from Asian countries due to the high cost of living in Kenya, and the limited supply of affordable medical services. Also, generic cough, cold and allergy ...

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    Country Report

    Dermatologicals in Kenya

    Nov 2016

    Media coverage via adverts, social media, forums and other key informants have led to growth in consumer responsiveness to managing skin allergies, hence augmented sales value for dermatologicals in Kenya....

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