Kenya

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Kenya StatisticsConsumer Lifestyles in KenyaKenya Country BriefingsFuture Demographics: Kenya in 2030

Country Profile

Country Profile

Kenya: Country Profile

May 2018

Kenya will enjoy strong economic gains in 2018. Private consumption is the main driver. Agricultural output will rebound and both exports and investment will strengthen moderately. Kenya’s medium-term prospects are positive. The economy will be ...

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Strategy Briefing

Strategy Briefing

Renewable Energy Expansion Opportunities for B2B Sectors

Apr 2018

Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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Strategy Briefing

Strategy Briefing

What’s Happening in Tobacco? Q1 2018

Apr 2018

In the latest in an ongoing series of quarterly briefings looking at major (and some minor) developments in the world of tobacco we assess the latest performance of the major multinationals, further M&A activity from JTI, the rapid growth of JUUL and...

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Country Report

Country Report

Away-From-Home Tissue and Hygiene in Kenya

Mar 2018

More hotel facilities and fast food establishments are set to cater to business travellers as well as local tourism and regular consumers. Growth in the number of hotels and food chain restaurants has been spurred by improved road infrastructure, ...

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Country Report

Country Report

Nappies/Diapers/Pants in Kenya

Mar 2018

Mothers in Kenya tend to either trade up and buy Pampers or trade down to Snuggles or Softcare. This leaves Kimberly-Clark Corp's mid-tier Huggies Snug & Dry line without a real identity. In December 2017, Huggies ran a 25% discount on its nappies ...

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Country Report

Country Report

Tissue and Hygiene in Kenya

Mar 2018

In Kenya, hotels, shopping centres and new government offices are sprawled across the country. However, consumer foodservice is the most important channel for away-from-home tissue. Furthermore, many of the government functions are undergoing ...

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Country Report

Country Report

Retail Adult Incontinence in Kenya

Mar 2018

Sales in this category in Kenya are negligible and are expected to remain so over the forecast period....

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Country Report

Country Report

Retail Tissue in Kenya

Mar 2018

Brands are being required to disclose their sustainable efforts and show that their products do not have adverse effects on the environment. Tena toilet paper from Africa Cotton Industries Ltd, for example, is marketed as having 100% pure virgin ...

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Country Report

Country Report

Sanitary Protection in Kenya

Mar 2018

The lack of affordable menstrual hygiene products combined with insufficient or unclean sanitation facilities at schools has led to NGO initiatives, such as the Serithi Campaign, to provide schoolgirls with menstrual cups. The advantage of providing ...

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Country Report

Country Report

Wipes in Kenya

Mar 2018

There has been a surge in the number of beauty bars in modern retailing stores, offering customers trial sessions. This is due to the expansion of international brands such as Clinique, Lancôme and Mac, as well as local brands such as Suzie Beauty, ...

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Strategy Briefing

Strategy Briefing

Major Appliances in Middle East and Africa

Mar 2018

Economic uncertainty in the region has led consumers to be price-sensitive and judicious in terms of what features they consider to be essential in major appliances. Energy-efficiency has emerged as a priority for consumers, due to resource scarcity ...

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Country Report

Country Report

Coffee in Kenya

Mar 2018

Urban millennials are the main drivers of a trend which is seeing traditional tea drinkers convert to coffee, with the latter being viewed as a lifestyle drink. Coffee houses are becoming fashionable meeting points for young Kenyans and ...

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Country Report

Country Report

Other Hot Drinks in Kenya

Mar 2018

In 2017, manufacturers sought to target lower-income households by offering their products in smaller pack sizes, largely for sale in dukas in less urbanised areas. Nestlé, for example, offered its Milo brand in a 10g pack for KES10. Furthermore, ...

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Country Report

Country Report

Hot Drinks in Kenya

Mar 2018

Although Kenya is predominantly a tea-drinking nation, it is witnessing a steady rise in coffee consumption among mid-income groups as these consumers have become more sophisticated, viewing the coffee culture as an opportunity to socialise. Tea, on ...

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Country Report

Country Report

Tea in Kenya

Mar 2018

Kenyan consumers in 2017 continued to explore new tea flavours and variants with health and wellness benefits. This was particularly noticeable among millennials, who tend to be more health-conscious, thus seeking functional teas with energy ...

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Country Report

Country Report

Bottled Water in Kenya

Mar 2018

Young millennials in Kenya are demanding bottled water in more stylish packaging. Nero Water, for example, caters for these consumers by offering unique designs and focusing on powerful branding and strong communication. Indeed, premium brands such ...

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Country Report

Country Report

Carbonates in Kenya

Mar 2018

The main story in carbonates in 2017 was Coca-Cola East & Central Africa Division’s July acquisition of Equator Bottlers, Kenya’s third largest franchise bottler, in a transaction the company said made business sense as it seeks long-term growth ...

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Country Report

Country Report

Concentrates in Kenya

Mar 2018

Kenyan consumers are becoming more sophisticated and are thus demanding new flavours of concentrates. Quencher and Savannah juice concentrates are the leading brands in the category, with their respective manufacturers, Excel Chemicals and Jetlak ...

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Country Report

Country Report

Energy Drinks in Kenya

Mar 2018

Younger Kenyans are leading ever busier lives, working longer hours, travelling a lot more than in the past and taking part in sporting activities. Hence, manufacturers are seeking to provide energy drinks which cater for those living their life on ...

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Country Report

Country Report

Juice in Kenya

Mar 2018

Manufacturers are heavily focusing their packaging and marketing and advertising activities on children, who tend to nag their parents to buy these products. However, there are suggestions that moderating beverage advertising on television and in ...

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