Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…
In spite of high inflation, both dried baby food and milk formula is expected to register an increase in current value and volume sales. A rising birth rate supports the increase. Value sales for prepared baby food still remains negligible, as it is…
Butter and spreads is expected to register double-digit current value growth, though volumes sales are expected to fall. While the economic outlook is improving, inflation still remains high and this is expected to dampen volume sales. In addition,…
In 2023, cheese is expected to register double-digit current value growth, though volume growth is expected to be minimal, as inflation persists. In addition, there is shortages of local raw milk due to drought conditions, and local producers are…
In 2023, dairy products and alternatives is expected to moderate current value growth, though volume growth is expected to be minimal. Like many countries across the world, Kenya has experienced high inflation caused by commodity price volatility and…