Read our latest reports on Latin America here, with analyses and ...
Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...
The impact of inflation and the cost of living crisis triggered volume decline in almost all bath and shower categories in Colombia in 2023. Bar soap recovered share in comparison to liquid soap due to its more accessible prices and value-added…
In 2023, bath and shower in Argentina registered an overall decline in retail volume sales, with the triple-digit growth in retail value driven by price increases. With the threat of COVID-19 significantly reduced, the demand for hand sanitisers…
Sales of baby and child-specific products continued to grow in current value terms in Colombia in 2023, with a drop in volume sales as inflationary effects continued to lead consumers to shift to family-orientated offerings. As consumers move between…
In 2023, baby and child-specific products in Argentina registered triple-digit retail value growth; however, retail volume sales declined for the ninth consecutive year. This poor performance was due to persistent economic challenges, with rising…
Premium products suffered a major hit in 2020 when the pandemic first hit the region, while consumers in some countries have since been looking for the best value for money against a backdrop of high inflation. However, premium products have been…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…
Following two consecutive years of sluggish sales due to pandemic-related restrictions, reduced purchasing power, and limited tourism and outdoor activities, sun protection in Brazil delivered a surprisingly good performance in 2022. Sales surged,…
Skin care in Brazil experienced double-digit growth in retail current value terms in 2022, and continued to be the eighth largest global market in the category. An interesting highlight is the body care category, which accounted for 57% of overall…
According to the current value of Brazilian GDP in dollars, Brazil ranks 12th amongst the world’s largest economies, almost on a par with Iran, which ranks 11th and has benefited from rises in oil prices. The fact that the Brazilian market holds…
Brazil is the fourth-largest global market in terms of current value sales of oral care products, surpassing several countries with a higher population density, such as India and Indonesia. This not only demonstrates the significance of organic…
Men’s fragrances continued to dominate men’s grooming in 2022, as the most popular product type, deemed essential by many male consumers. In 2020, there was a notable increase in retail volume demand for men’s fragrances, and although there was a…
While premium beauty and personal care products continued to show a robust performance in 2022, there was also healthy growth in sales of mass products in 2022, driven by Brazilian consumers’ increasing attentiveness towards health and skin care.…
The year 2021 was marked by the polarisation of consumption in beauty and personal care. The best results were at the price extremes, but were also concentrated in some categories, with the preference for hygiene products over beauty items. In 2022,…
Fragrances emerged as the driving force behind the growth of the beauty and personal care industry in 2022, a year marked by the resurgence of demand for discretionary products, increases in prices, and the return of socialisation. With double-digit…
The current value growth of depilatories in 2022 was below the national inflation average, which was a consequence of a combination of factors. One of the drivers that potentially leverages sales of depilatories is the more frequent exposure of more…
The predominantly hot weather and the great cultural importance attributed to personal hygiene and fragrance drove the consumption of deodorants in Brazil in 2022, which is the second largest global market for the category. Concern with personal…
Sales of colour cosmetics rebounded in current value terms in 2022, experiencing growth after three consecutive years of decline, driven by the return to socialisation, the lifting of mask mandates, and the full resumption of in-person activities.…
The year 2022 was marked by the complete resumption of in-person activities after the pandemic in Brazil. Offline classes resumed, and hybrid/in-person work arrangements were implemented; along with other activities outside the home this created a…