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Lithuania

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Lithuania.

Lithuania StatisticsConsumer Lifestyles in Lithuania

Lithuania Country BriefingsFuture Demographics: Lithuania in 2030

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    Lithuania: Country Profile

    Apr 2017

    The economy will improve in 2017. Private final consumption provides critical support while a resumption of EU-funded investments will boost public investment. Private investment will also rise and Exporters should see a modest rebound. Supportive ...

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    Country Report

    Adult Incontinence in Lithuania

    Mar 2017

    Adult incontinence continued recording healthy gains in 2016 thanks to declining stigma associated with buying and using adult incontinence products in Lithuanian society as well as improving consumer awareness of products available. Also, improving ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Lithuania

    Mar 2017

    A rapidly increasing number of companies and horeca outlets have benefited the performance of away-from-home tissue. In fact, the warming economic situation has positively affected the development of the private sector including business and horeca ...

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    Country Report

    Nappies/Diapers/Pants in Lithuania

    Mar 2017

    Despite a minor decrease in the number of newborn babies in 2016, nappies/diapers/pants registered growth in both current value and volume sales terms. Growth was supported by consumers’ rising standards of living with parents spending more on the ...

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    Country Report

    Tissue and Hygiene in Lithuania

    Mar 2017

    Further depopulation in the country is leading to a narrowing consumer base for tissue and hygiene in Lithuania, which is leading to a reduction in volume sales of matured categories such as sanitary protection. Little room for further potential ...

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    Country Report

    Retail Tissue in Lithuania

    Mar 2017

    Rising disposable income in Lithuania has benefited the performance of retail tissue in Lithuania, as consumers have showed increasing demand for quality and more often choose higher-priced retail tissue. Improved purchasing power has especially ...

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    Country Report

    Sanitary Protection in Lithuania

    Mar 2017

    Despite increasing per capita consumption of sanitary protection, total retail volume sales decreased by 2% in 2016. Depopulation in Lithuania is leading to a narrowing consumer audience for sanitary protection which is negatively affecting both ...

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    Country Report

    Wipes in Lithuania

    Mar 2017

    In 2016, 95% of wipes retail value sales were generated by personal wipes with other types of wipes remaining hardly available in Lithuania. Meanwhile, rising consumer affluence aligned with more hectic lifestyles benefited the development of wipes ...

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    Country Report

    Bottled Water in Lithuania

    Feb 2017

    The emerging health and wellness trend has highly benefited the performance of bottled water in Lithuania, with consumers switching from various sugarised soft drinks to bottled water in 2016. It has especially driven sales of still bottled water, ...

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    Country Report

    Carbonates in Lithuania

    Feb 2017

    Improving consumer incomes boosted the demand for more expensive carbonates sold under well-known brands in 2016, which raised the category’s retail value sales. In 2016, carbonates registered retail current value growth of 6% to reach EUR79 million,...

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    Country Report

    Concentrates in Lithuania

    Feb 2017

    In 2016 concentrates continued losing its appeal among Lithuanian consumers, recording a 7% decrease in current retail value sales to total EUR4 million. Due to the limited size of the category and little consumer interest in concentrates, companies ...

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    Country Report

    Energy Drinks in Lithuania

    Feb 2017

    Lithuanians’ increasing pace of life and their more hectic lifestyles boosted demand for energy drinks in 2016. After a steep decline in both value and volume sales in 2015, caused by a ban on sales to under-18s, in 2016 energy drinks witnessed a ...

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    Country Report

    Juice in Lithuania

    Feb 2017

    In 2016, for the third year in a row, juice posted decreasing value and volume sales. The category is hampered by its deteriorating image in the society, as consumers keep reducing their consumption of juice due to the sugarised nature of the drink ...

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    Country Report

    Soft Drinks in Lithuania

    Feb 2017

    On 1 February 2016 a deposit system was implemented in Lithuania for one-way packaging. All glass, metal and plastic packaging with a volume of less than three litres and more than one tenth of a litre is subject to a 10-euro-cents deposit, which is ...

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    Country Report

    RTD Coffee in Lithuania

    Feb 2017

    The short summer season in Lithuania and the rather cold climate all year round keeps the demand for RTD coffee low, as the vast majority of people choose hot coffee instead. However, the introduction of Starbucks RTD coffee in 2015 benefited the ...

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    Country Report

    RTD Tea in Lithuania

    Feb 2017

    In 2016, for the eighth year in a row, RTD tea declined in both value and volume sales, in line with negative patterns evident since the very beginning of the economic crisis, which hit the country in 2008. During the economic downturn, consumers ...

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    Country Report

    Sports Drinks in Lithuania

    Feb 2017

    Improving health-consciousness has encouraged Lithuanians to pay more attention to physical activities, with more people doing various sports on a regular basis, which also benefits the performance of sports drinks in the country. Sports drinks is ...

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    Country Report

    Tea in Lithuania

    Feb 2017

    Tea retail volume sales stagnated in 2016, while current retail value sales grew by 2% to reach EUR35 million. Value growth was supported by a shift among consumers towards premium tea. After the introduction of the euro, the availability of more ...

    US$990
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    Country Report

    Coffee in Lithuania

    Feb 2017

    In 2016, coffee recorded both value and volume growth due to the developing coffee drinking culture in Lithuania, with consumers gradually switching towards better quality brands. In addition, during the review period, a growing number of households ...

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    Country Report

    Other Hot Drinks in Lithuania

    Feb 2017

    Other hot drinks is struggling to maintain a stable consumer base, with very limited advertising and marketing activities making it difficult to improve the image of products in this area. In fact, there are only a few strong brands in the category, ...

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