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Market Research on Lithuania

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Lithuania.

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Euromonitor Lithuania reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Baby and Child-Specific Products in Lithuania

A growing economy, along with rising purchasing power, encouraged parents to spend more on baby and child-specific products in 2015. Lithuanians spent more on better quality products and paid greater attention to the ingredients of the items, which ...

May 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Bath and Shower in Lithuania

The adoption of the euro at the beginning of the year led to a reduction in consumer spending on various beauty and personal care products, including bath and shower. However, in the second quarter of the year, consumers became more confident about ...

May 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Colour Cosmetics in Lithuania

In 2015, colour cosmetics recorded healthy gains for the fifth consecutive year. Rising disposable incomes, growing consumer attention to personal image and increased investment by companies in the category were among the main factors which fuelled ...

May 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Deodorants in Lithuania

Increasing competition among companies and retailers led to regular price cutting of deodorants in 2015. Consumers became used to discounted prices and stuck to their bargain hunting behaviour, which put pressure on average unit prices. Meanwhile, ...

May 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Depilatories in Lithuania

Urban high-income women tend to frequent beauty parlours more often than before. At the same time, they are also more willing to experiment with new long-term depilatory solutions, like sugar waxing. However, this is still a far cry from recent world...

May 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Fragrances in Lithuania

Mass and even premium fragrances are an affordable way to convey status, although some might be still be too expensive for those on low incomes. The promotion of self-image through premium brands is driving up premium fragrance sales, encouraging ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Hair Care in Lithuania

Hair care in Lithuania continued to record healthy gains in 2015. Rising disposable incomes made consumers more confident financially and encouraged them to spend more on hair care products. At the same time, consumers were much more knowledgeable ...

May 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Men's Grooming in Lithuania

Men’s grooming recorded healthy gains in Lithuania over the review period, as a growing number of image-conscious men adopted the habit of using these products on a daily basis. Increasing demand for men’s grooming products encouraged both retailers ...

May 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Oral Care in Lithuania

A further shift towards more expensive products with various value-added features, as well as consumers’ increasing attention to their oral care, boosted the performance of the category in 2015. Lithuanians’ rising disposable incomes allowed ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Beauty and Personal Care in Lithuania

Over the course of the review period, beauty and personal care posted strong growth in retail value, thanks to Lithuanians’ increasing purchasing power, which led to diminishing sensitivity to prices and a stronger emphasis on the quality of ...

May 2016 | US$2,650 | Pages: 98 | Add to cart | View details

Country Report

Skin Care in Lithuania

Increasing purchasing power and diminishing sensitivity to prices have raised demand for higher quality skin care, which benefited value sales in 2015. At the same time, consumers became more educated about specific ingredients and did not mind ...

May 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Sun Care in Lithuania

Despite the relatively short and cold summer season, sun care continued recording growth in retail value sales in 2015. The performance was driven by growing consumers concerns about the harmful effects of direct sunlight, as well as the declining ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Profile

Lithuania: Country Profile

Lithuania’s economy will strengthen in 2016. Investment and domestic demand will be the main drivers. An increase in exports to the EU will more than offset a fall in trade with Russia. Economic and financial ties to Russia continue to be a drag. An ...

Mar 2016 | US$150 | Pages: 9 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Lithuania

In 2015, AFH tissue and hygiene recorded healthy gains in both value and volume sales. Growth was mainly stimulated by the growing horeca sector as the improving economy and increasing prices in eating places due to the adoption of the euro allowed ...

Mar 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Incontinence in Lithuania

Increasing consumer education about incontinence problems and the gradually changing perception about the use of incontinence products benefited the category’s sales in 2015. While many Lithuanians are still not eager to talk about incontinence ...

Mar 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Lithuania

In 2015, nappies/diapers/pants witnessed both retail value and volume growth. Improving standards of living enabled parents to spend more on their children’s welfare. Also, as the economic climate is getting better in Lithuania, more young families ...

Mar 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Tissue and Hygiene in Lithuania

Tissue and hygiene witnessed increasing sales in 2015. The category fully recovered after the economic recession, while further growth in Lithuanians’ living standards boosted demand of various tissue and hygiene products. However, the intensive use ...

Mar 2016 | US$2,650 | Pages: 49 | Add to cart | View details

Country Report

Retail Tissue in Lithuania

Improving standards of living allowed Lithuanians to spend more on retail tissue products, which boosted both volume and value sales in 2015. Rising purchasing power particularly accelerated the development of categories such as kitchen towels and ...

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Sanitary Protection in Lithuania

Increasing standards of living in Lithuania and improving women’s education about personal hygiene fuelled sales of ecological and natural sanitary protection sales. Women showed increasing interest in higher-quality products which offer reliability,...

Mar 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Wipes in Lithuania

Improving Lithuanians’ purchasing power benefited wipes as consumers were more willing to pay for convenient and effective products, which are usually considered to be non-essential items. Home care wipes recorded increasing sales, but the category ...

Mar 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Bottled Water in Lithuania

In 2015, functional water witnessed a steep increase in sales. In 2014/2015 companies invested in this niche category by introducing new functional bottled water. In 2014, Kalnapilio-Tauro Grupe UAB released Norte functional bottled water, a launch ...

Mar 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Carbonates in Lithuania

Carbonates continued recording healthy gains in Lithuania in 2015. Increasing competition among modern grocery retailers resulted in the further discounting of carbonates, which boosted category volume sales in 2015. Meanwhile, Lithuanians’ improving...

Mar 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Concentrates in Lithuania

Concentrates saw diminishing off-trade value sales in 2015. Increasing competition from other soft drinks, and a lack of strong brands coupled with barely noticeable marketing and advertising campaigns were the main factors that hindered the ...

Mar 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Energy Drinks in Lithuania

Energy drinks faced a number of challenges at the end of the review period. From November 2014, it was prohibited to sell energy drinks to youngsters aged under 18. Also, since 2014, energy drinks can no longer sponsor events or advertise in ...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Juice in Lithuania

2015 was an unfavourable year for juice in Lithuania as both off-trade value and volume sales fell by 5%. Operators of juice products find it difficult to compete with relatively cheaper carbonates and healthier bottled water. Due to high levels of ...

Mar 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Soft Drinks in Lithuania

The soft drinks industry is highly dependent on seasonality, with sales peaking during the warm summer months. In 2015, the “real” summer, when daily temperatures rose above 20 degrees, only came in August; this was the main reason for the stagnation...

Mar 2016 | US$2,100 | Pages: 79 | Add to cart | View details

Country Report

RTD Coffee in Lithuania

RTD coffee witnessed an increase in both off-trade value and volume sales in 2015. The positive performance of the category is associated with the entry of Starbucks Corp, which fuelled sales of RTD coffee in Lithuania. World-renowned brand, ...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

RTD Tea in Lithuania

RTD tea continued to witness a decline both value and volume sales in 2015, which was a result of the waning popularity of the drink in Lithuania. The category is facing strong competition from other soft drinks and is failing to regain consumer ...

Mar 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Sports Drinks in Lithuania

The emerging health and wellness trend in Lithuania encouraged more people to exercise on a regular basis. This was the main reason for the increase in both value and volume sales of sports drinks, a product type that is used by a rising number of ...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Coffee in Lithuania

Rainfall in Brazil at the end of 2014 and the appreciation of the US dollar pushed raw coffee prices down in 2015. At the same time, more Lithuanian coffee sellers started to import raw coffee directly from the world’s largest coffee producers, and ...

Feb 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Other Hot Drinks in Lithuania

Consumption of other hot drinks continued to decline in Lithuania in 2015. The category’s negative performance was due to population decline arising from the emigration of young people and decreasing birth rates, as children are traditionally the ...

Feb 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Hot Drinks in Lithuania

In 2015, hot drinks in Lithuania posted declines in retail volume and current value sales. This poor performance was mainly due to the country’s adoption of the euro at the start of the year. Many consumers anticipated that this currency change would...

Feb 2016 | US$2,100 | Pages: 37 | Add to cart | View details

Country Report

Tea in Lithuania

Demand for pyramid tea bags grew strongly in 2015 as rising disposable incomes allowed Lithuanian consumers to increase spending on higher quality tea products. Loyd and Lipton, the top two brands in the tea category, are both available in this ...

Feb 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Air Care in Lithuania

Consumers’ uncertainty regarding Lithuania’s adoption of the euro in 2015 accounted for a drop in air care product sales during the first half of 2015. However, a rebounding economy accompanied by Lithuanians’ increased purchasing power led to ...

Jan 2016 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Bleach in Lithuania

Bleach is not present in Lithuania. However, a number of products are available within laundry bleach, which is researched under laundry care.

Jan 2016 | US$990 | Add to cart | View details

Country Report

Dishwashing in Lithuania

Dishwashing recorded healthy gains in 2015. The great performance is associated with the dynamic growth of automatic dishwashing products, which saw a double-digit increase in retail value sales. Increasing disposable income and more hectic ...

Jan 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home Insecticides in Lithuania

The Lithuanian home insecticides category is relatively small with little multinational brand representation. At the moment the category is full of small to medium players taking up to 40% share of value sales. In spite of that, because of biocidal ...

Jan 2016 | US$990 | Pages: 13 | Add to cart | View details

Country Report

Laundry Care in Lithuania

In 2015, a further shift from standard to concentrated (both powder and liquid) detergents was noticeable in Lithuania. Increasing availability of concentrated detergents and people’s improving education about the dosage of detergents with different ...

Jan 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Home Care in Lithuania

The growing economy aligned with improving standards of living during the course of the review period benefited all categories of home care in Lithuania, as people were gradually returning to their pre-crisis consumption habits. In 2015, both retail ...

Jan 2016 | US$2,650 | Pages: 61 | Add to cart | View details

Country Report

Polishes in Lithuania

Lithuanians’ increasing standards of living encouraged them to spend more on non-essentials such as polishes, which led to an increased consumption of these products. Also, rising disposable income fuelled the spending on more expensive shoes, ...

Jan 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Surface Care in Lithuania

In 2015, surface care enjoyed healthy gains in both retail value and volume sales. The growth was supported by Lithuanians’ improving living standards aligned with increasing demand for ecological and natural higher-priced products. Also, even though...

Jan 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Toilet Care in Lithuania

Toilet hygiene is becoming increasingly important in Lithuanian households with people using various types of toilet care products to achieve the best result. The emerging trend benefits small categories such as in-cistern devices, ITBs and toilet ...

Jan 2016 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Retailing in Lithuania

Following the nadir of the economic crisis of 2009-2010, the Lithuanian retailing market performed strongly over most of the review period. This recovery was underpinned by improvements in the fundamental health of the local economy, but also ...

Jan 2016 | US$2,100 | Pages: 69 | Add to cart | View details

Country Report

Grocery Retailers in Lithuania

Despite improvements in economic conditions, grocery retailers in Lithuania experienced continuous discounting over the review period. In 2015, Maxima sought to secure a decisive victory in this discounting war by announcing that it was permanently ...

Jan 2016 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Non-Grocery Specialists in Lithuania

While apparel and footwear specialist retailers continued performing strongly in 2015, current value sales growth was well down on 2014. The same was true of electronics and appliance specialist retailers, a channel that remains particularly ...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Non-Store Retailing in Lithuania

Internet retailing dominated non-store retailing in Lithuania in 2015, accounting for an overall value sales share of 82%. It continued to perform strongly towards the end of the review period, posting current value growth rates of 25% and 20% in ...

Jan 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Gum in Lithuania

In Lithuania, gum remained a typical impulse category over the review period, with these products being placed right next to checkout counters at eye level. Despite a 1% increase in average unit price, gum registered retail volume sales growth of 2% ...

Dec 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Cheese in Lithuania

As was the case with the rest of Lithuania’s dairy industry, cheese was affected by declining raw milk prices in the global market, as well as Russia’s trade embargo, which was a response to the EU’s trade sanctions. Despite these challenges, cheese ...

Dec 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Packaged Food in Lithuania

The general trends in packaged food were overwhelmingly positive towards the end of the review period as the industry rebounded swiftly from economic recession. Retail volume sales stagnated as the number of mouths to feed fell by around 7%. However,...

Dec 2015 | US$7,150 | Pages: 212 | Add to cart | View details

Country Report

Processed Fruit and Vegetables in Lithuania

Gradually improving spending power of Lithuanians and increasingly demanding consumers positively affected the development of processed fruit and vegetables in 2015. Although most processed fruit and vegetables are viewed as inferior to the fresh ...

Nov 2015 | US$990 | Pages: 25 | Add to cart | View details
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