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Lithuania

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Lithuania.

Lithuania StatisticsConsumer Lifestyles in Lithuania

Lithuania Country BriefingsFuture Demographics: Lithuania in 2030

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          Country Report

          Spirits in Lithuania

          Jul 2016

          Successful police activity to combat illegal alcohol distribution, together with increased purchasing power, which boosted demand for higher-quality spirits and intensified company activity in terms of promotion and new product development, were ...

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          Country Profile

          Lithuania: Country Profile

          Jun 2016

          The economy will strengthen in 2016. Investment and domestic demand will be the main drivers. After falling sharply in 2015, exports will see moderate gains as producers continue to turn their attention toward markets in the EU. Economic and ...

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          Country Report

          Beer in Lithuania

          May 2016

          The year 2015 was difficult for beer producers in Lithuania, which had to cope with numerous challenges including cool weather during the summer season, the declining population and intensifying discount wars. Unfavourable market conditions ...

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          Country Report

          Cider/Perry in Lithuania

          May 2016

          It appears that in 2015 the consistent double-digit total volume declines of cider/perry in Lithuania slowed. Premium products, such as Somersby cider, played their role in lessening the sharp contraction of the category. However, the increase in ...

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          Country Report

          Alcoholic Drinks in Lithuania

          May 2016

          The declining population in Lithuania, together with one of the highest consumption levels of alcohol per capita in the world, which is not expected to change, resulted in negative volume growth for alcoholic drinks in 2015. In order to combat ...

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          Country Report

          Rtds/High-Strength Premixes in Lithuania

          May 2016

          RTDs/high-strength premixes continued to record diminishing total volume sales in 2015, as the declining population, the emerging health and wellness trend and little, if any, consumer loyalty to particular brands made it difficult to maintain stable...

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          Country Report

          Wine in Lithuania

          May 2016

          A steep increase in excise taxes on wine drove retail prices up in 2015, which had a negative impact on volume sales. The new taxation rates mainly affected inexpensive non-grape wine, the fourth largest category within Lithuanian wine, which ...

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          Country Report

          Baby and Child-Specific Products in Lithuania

          May 2016

          A growing economy, along with rising purchasing power, encouraged parents to spend more on baby and child-specific products in 2015. Lithuanians spent more on better quality products and paid greater attention to the ingredients of the items, which ...

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          Country Report

          Bath and Shower in Lithuania

          May 2016

          The adoption of the euro at the beginning of the year led to a reduction in consumer spending on various beauty and personal care products, including bath and shower. However, in the second quarter of the year, consumers became more confident about ...

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          Country Report

          Colour Cosmetics in Lithuania

          May 2016

          In 2015, colour cosmetics recorded healthy gains for the fifth consecutive year. Rising disposable incomes, growing consumer attention to personal image and increased investment by companies in the category were among the main factors which fuelled ...

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          Country Report

          Deodorants in Lithuania

          May 2016

          Increasing competition among companies and retailers led to regular price cutting of deodorants in 2015. Consumers became used to discounted prices and stuck to their bargain hunting behaviour, which put pressure on average unit prices. Meanwhile, ...

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          Country Report

          Depilatories in Lithuania

          May 2016

          Urban high-income women tend to frequent beauty parlours more often than before. At the same time, they are also more willing to experiment with new long-term depilatory solutions, like sugar waxing. However, this is still a far cry from recent world...

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          Country Report

          Fragrances in Lithuania

          May 2016

          Mass and even premium fragrances are an affordable way to convey status, although some might be still be too expensive for those on low incomes. The promotion of self-image through premium brands is driving up premium fragrance sales, encouraging ...

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          Country Report

          Hair Care in Lithuania

          May 2016

          Hair care in Lithuania continued to record healthy gains in 2015. Rising disposable incomes made consumers more confident financially and encouraged them to spend more on hair care products. At the same time, consumers were much more knowledgeable ...

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          Country Report

          Men's Grooming in Lithuania

          May 2016

          Men’s grooming recorded healthy gains in Lithuania over the review period, as a growing number of image-conscious men adopted the habit of using these products on a daily basis. Increasing demand for men’s grooming products encouraged both retailers ...

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          Country Report

          Oral Care in Lithuania

          May 2016

          A further shift towards more expensive products with various value-added features, as well as consumers’ increasing attention to their oral care, boosted the performance of the category in 2015. Lithuanians’ rising disposable incomes allowed ...

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          Country Report

          Beauty and Personal Care in Lithuania

          May 2016

          Over the course of the review period, beauty and personal care posted strong growth in retail value, thanks to Lithuanians’ increasing purchasing power, which led to diminishing sensitivity to prices and a stronger emphasis on the quality of ...

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          Country Report

          Skin Care in Lithuania

          May 2016

          Increasing purchasing power and diminishing sensitivity to prices have raised demand for higher quality skin care, which benefited value sales in 2015. At the same time, consumers became more educated about specific ingredients and did not mind ...

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          Country Report

          Sun Care in Lithuania

          May 2016

          Despite the relatively short and cold summer season, sun care continued recording growth in retail value sales in 2015. The performance was driven by growing consumers concerns about the harmful effects of direct sunlight, as well as the declining ...

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          Country Report

          Away-From-Home Tissue and Hygiene in Lithuania

          Mar 2016

          In 2015, AFH tissue and hygiene recorded healthy gains in both value and volume sales. Growth was mainly stimulated by the growing horeca sector as the improving economy and increasing prices in eating places due to the adoption of the euro allowed ...

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