In 2016, beer in Lithuania continued to decline in terms of total volume sales due to numerous reasons, including new legislation, unfavourable weather conditions over the summer season, the introduction of a deposit system, and another increase in ...

Over the course of the review period sales of cider/perry in Lithuania constantly decreased, and 2016 was no exception. In 2016 cider/perry decreased by 6% in total volume terms, to reach 11.7 million litres. After the latest government elections, ...

Alcoholic drinks is going through tough times in Lithuania. The declining population and stricter regulation of the market dragged down volume sales in all categories within alcoholic drinks in 2016. Also, a relatively short and cold summer season, ...

2016 was another bad year for RTDs/high-strength premixes, with no signs of recovery to be seen. After another increase in excise taxes in March 2016, one litre of RTD was subject to excise tax of EUR0.97, plus 21% VAT, which resulted in high prices ...

An increase in excise taxes boosted spirits prices in 2016 which encouraged some price-sensitive consumers to switch to the grey market. Due to its maturity and price-sensitive consumer base, vodka was the most affected in 2016. Meanwhile, a further ...

Total wine consumption in the country continued declining in 2016. Further rises in taxes have resulted in a significant increase in unit prices which has encouraged some consumers to reduce their consumption of wine or migrate towards other ...

Demand for more advanced products was a recognisable trend across all beauty and personal care categories in Lithuania towards the end of the review period, and hair care was no exception. The growth being seen in the economy of Lithuania and ...

The improvements being seen in living standards in Lithuania and rising purchasing power have enabled consumers to spend more on baby and child-specific products. Many consumers are now searching for more advanced products and paying greater ...

Current value growth stalled in bath and shower in Lithuania in 2016 and this was mainly due to the high degree of saturation in the category. The stable economic situation in Lithuania and growing purchasing power are boosting demand for more ...

2016 saw colour cosmetics remain one of the strongest and most dynamic categories across beauty and personal care in Lithuania. During the year, companies present in the category introduced numerous innovative new products, which quickly became ...

With numerous players present in the category, the competition between companies in deodorants in Lithuania remained intense at the end of the review period. The widespread adoption of price reduction strategies has led to customers adopting a ...

In 2016, depilatories continued to experience positive sales growth in Lithuania. Despite the already established tendency of Lithuania women choosing razors and blades as their main hair removal method, consumers are becoming more interested in ...

In Lithuania, fragrances are perceived as essential everyday personal hygiene products. With the country’s economy now stable and with disposable incomes increasing, consumers are purchasing more exclusive and expensive fragrances, with the ...

The ongoing increase in the importance of personal image which has influenced sales trends across several beauty and personal care categories in recent years has led to rising awareness of men’s grooming products. Thus, men’s grooming is a category ...

Oral care recorded a stable performance in Lithuanian during 2016. Greater awareness of the diversity of products in oral care oral care among all age groups and stronger consumer confidence were the main reasons for the positive growth recorded in ...

Lithuania’s beauty and personal care market is steadily evolving, although many categories have already reached saturation point. Volume growth is expected to remain relatively moderate during the forecast period. Competition in the industry is ...

The improving economic situation in Lithuania and the general growth being seen in expenditure fuelled growth in skin care value sales in 2016. Thanks to increasing customer education, as well as more intricate skin care routines, consumers are ...

Rising educational levels and increasing consumer awareness of the negative effects of overexposure to direct sunlight boosted value sales in sun care in 2016. Moreover, improving living standards have reduced the seasonality of sales of sun care as ...

The economy will improve in 2017. Private final consumption provides critical support while a resumption of EU-funded investments will boost public investment. Private investment will also rise and Exporters should see a modest rebound. Supportive ...

Adult incontinence continued recording healthy gains in 2016 thanks to declining stigma associated with buying and using adult incontinence products in Lithuanian society as well as improving consumer awareness of products available. Also, improving ...