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Lithuania

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Lithuania.

Lithuania StatisticsConsumer Lifestyles in Lithuania

Lithuania Country BriefingsFuture Demographics: Lithuania in 2030

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    Country Briefing

    Households: Lithuania

    Nov 2016

    Lithuania is experiencing a sharp decline in the total number of households, as many migrate abroad in search of better economic opportunities. This is shrinking the market size and creating a smaller pool of working-age adults. Single-person ...

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    Country Profile

    Lithuania: Country Profile

    Nov 2016

    The economy will strengthen in 2016. A combination of investment, private consumption and exports will provide moderate support. Economic and financial ties with Russia are a drag. The economy could also be disproportionately affected by Brexit owing...

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    Country Briefing

    Business Dynamics: Lithuania

    Nov 2016

    Lithuania has recovered after the 2008-2009 global financial crisis to become one of the best business environments in Eastern Europe. The nation’s efficient regulatory environment, along with high economic freedom levels, is conducive to business ...

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    Country Briefing

    Economy, Finance and Trade: Lithuania

    Oct 2016

    The Lithuanian economy has been able to withstand external headwinds, such as the eurozone debt crisis; geo-political tensions; and trade restrictions by Russia. Although trade activity and economic growth declined in 2015, strong domestic demand ...

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    Country Report

    Analgesics in Lithuania

    Oct 2016

    Analgesics continued to register double-digit current value sales growth in 2016 to remain one the most dynamic OTC categories in Lithuania. Alongside increasing consumer purchasing power, growing awareness of health issues positively influenced ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania

    Oct 2016

    The self-treatment trend and growing consumer confidence in pharmacists lay behind a positive performance in 2016. The demand for cough, cold and allergy (hay fever) remedies in Lithuania was highly seasonal, with the sharp increases in winter and ...

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    Country Report

    Dermatologicals in Lithuania

    Oct 2016

    More active consumers and the ageing population trend benefited the demand for dermatologicals in Lithuania. As consumers lead increasingly hectic lifestyles, they are more willing to spend their leisure time outdoors, when the weather allows. This ...

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    Country Report

    Digestive Remedies in Lithuania

    Oct 2016

    The online demand for digestive remedies increased due to changing consumer lifestyles. Consumers welcomed the convenience of buying online, while sales promotions were particularly visible on online platforms. The need to physically visit a pharmacy...

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    Country Report

    Herbal/Traditional Products in Lithuania

    Oct 2016

    Herbal/traditional products continued to perform well in the review period. Development was strongly supported by growing health and wellness awareness and wider product assortments. Tighter regulation on standard OTC and dietary supplements in ...

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    Country Report

    Consumer Health in Lithuania

    Oct 2016

    Consumer health in Lithuania continued to develop with good growth dynamics despite comparatively high saturation levels. The healthy performance in 2016 was mainly attributed to improving consumer purchasing power, which created higher interest in ...

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    Country Report

    Sports Nutrition in Lithuania

    Oct 2016

    In 2016, sports nutrition experienced healthy current value sales growth. This was fuelled by increased interest in sport and an improving economy, which boosted purchasing power and encouraged consumers to spend more on sports nutrition. The ...

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    Country Report

    Vitamins and Dietary Supplements in Lithuania

    Oct 2016

    Favourable economic conditions stimulated Lithuanian consumers’ interest in preventive-positioned products and boosted nutrient-orientated offerings. Welfare gains have provided an incentive for the development of vitamins and dietary supplements as ...

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    Country Report

    Weight Management and Wellbeing in Lithuania

    Oct 2016

    Healthy lifestyles and weight management attracted strong media attention in Lithuania in 2016. With constantly increasing disposable incomes, consumers looked to improve their living standard and wellbeing. One of the reasons why such topics gained ...

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    Country Report

    Wound Care in Lithuania

    Oct 2016

    Changing consumer lifestyles incorporating more active leisure time and improving disposable incomes drove the development of wound care in Lithuania. The increasing financial flexibility of consumers predetermined their growing interest in more ...

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    Country Briefing

    Income and Expenditure: Lithuania

    Oct 2016

    The real rate of expansion of Lithuania’s per capita gross income and spending levels over 2010-2015 was amongst the highest in the European Union (EU). While the adoption of the euro and monetary stimulus from the European Central Bank (ECB) helped ...

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    Country Report

    Travel in Lithuania

    Aug 2016

    In 2015, a dramatic decline in inbound tourism flows from Russia and Belarus, which are among the largest source markets for Lithuania, negatively affected the performance of the tourism sector. Meanwhile, the Lithuanian State Department of Tourism ...

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    Country Report

    Cigarettes in Lithuania

    Aug 2016

    Effective methods of Lithuanian government and customs officers to fight illicit trade aligned with an improving economy in the country helped to decrease illicit volume sales by 34% or to 20% of total cigarettes consumption in Lithuania , whereas in...

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    Country Report

    Cigars and Cigarillos in Lithuania

    Aug 2016

    Decreasing sales of the leading Partner brand had a negative effect on the performance of the whole cigars and cigarillos category in Lithuania, which posted an 18% decrease in volume sales and dropped to 26 million units, whilst retail value fell by...

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    Country Report

    Tobacco in Lithuania

    Aug 2016

    Since 2012 the government’s increases in excise taxes for tobacco products on a yearly basis has gradually resulted in higher retail prices. Nevertheless, over the review period nearly all categories registered positive retail volume CAGRs thanks to ...

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    Country Report

    Smokeless Tobacco in Lithuania

    Aug 2016

    Smokeless tobacco is banned in Lithuania by law and it is very unlikely that legislation will change over the forecast period....

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