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Lithuania

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Lithuania.

Lithuania StatisticsConsumer Lifestyles in Lithuania

Lithuania Country BriefingsFuture Demographics: Lithuania in 2030

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    Country Profile

    Lithuania: Country Profile

    Jan 2017

    The economy will continue to improve in 2017. A combination of investment and private consumption provide support. The resumption of EU-funded investments in 2017 will also benefit the economy. Political opposition delays the implementation of ...

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    Country Report

    Confectionery in Lithuania

    Dec 2016

    Mondelez Baltic UAB remained the indisputable leader within chocolate confectionery, holding a retail value share of 37% in 2016. The company has a wide range of well-known brands which due to long presence in the market and strong promotional ...

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    Country Report

    Dairy in Lithuania

    Dec 2016

    Rokiskio Suris AB led with a retail value share of 26% in 2016. Over many years the company established strong positions in the category thanks to its excellent distribution network, strong brand awareness among consumers and strong promotional ...

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    Country Report

    Packaged Food in Lithuania

    Dec 2016

    Population decline is the main challenge faced by packaged food producers in Lithuania. This demographic trend meant that most packaged food categories stagnated or only registered minor gains in volume terms during the review period. Nevertheless, ...

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    Country Report

    Grocery Retailers in Lithuania

    Dec 2016

    Grocery retailers in Lithuania faced numerous challenges in 2016. At the beginning of the year, the country’s leading modern grocery retailers were implicated in the ‘price scandal’, which emerged when a few public figures used social media to argue ...

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    Country Report

    Non-Grocery Specialists in Lithuania

    Dec 2016

    Rising disposable income levels and declining unemployment accelerated the development of non-grocery specialists in 2016. Increasing confidence among Lithuanian households due to improvements in personal finances encouraged consumers to spend more ...

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    Country Report

    Non-Store Retailing in Lithuania

    Dec 2016

    The rise of internet retailing remained the key driver of growth in non-store retailing in Lithuania in 2016, with internet retailing registering double-digit growth rates for the seventh consecutive year. The rapid development of internet retailing ...

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    Country Report

    Retailing in Lithuania

    Dec 2016

    Retailing registered strong growth over the review period, with value sales returning to pre-crisis levels in 2016. Increased disposable incomes, combined with improved purchasing power, boosted domestic consumption and enabled more people to trade ...

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    Strategy Briefing

    Low-Cost Air Travel in the EU: A Transformative Factor for City Economies

    Dec 2016

    Due to low-cost carriers, air travel in the EU has become more affordable, and smaller regional airports have gained an opportunity for revival. Since air infrastructure is considered a strong promoter of growth in cities, this report investigates ...

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    Country Briefing

    Households: Lithuania

    Nov 2016

    Lithuania is experiencing a sharp decline in the total number of households, as many migrate abroad in search of better economic opportunities. This is shrinking the market size and creating a smaller pool of working-age adults. Single-person ...

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    Country Report

    Breakfast Cereals in Lithuania

    Nov 2016

    More hectic and busy lifestyles boosted the demand for quick and easy products, including breakfast cereals. In 2016, industry sources noticed that people were more willing to open their wallets for higher quality products thanks to rising disposable...

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    Country Report

    Processed Fruit and Vegetables in Lithuania

    Nov 2016

    The emerging health and wellness trend in the country aligned with increasing media coverage about the benefits of fruit and vegetables encouraged people to add more of these products to their daily diet. However, the healthier image of fresh fruit ...

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    Country Report

    Processed Meat and Seafood in Lithuania

    Nov 2016

    Lithuanian processed meat and seafood producers were the first in the country to recover from the Russian embargo on products from the European Union as the local companies have found new export markets, including Scandinavian and neighbouring ...

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    Country Report

    Rice, Pasta and Noodles in Lithuania

    Nov 2016

    The increased prices of noodles and pasta encouraged price-sensitive, lower-income consumers to reduce their consumption of these products, which negatively affected the volume sales of pasta and noodles in 2016. However, middle- and higher-income ...

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    Country Report

    Baked Goods in Lithuania

    Nov 2016

    The emerging health and wellness trend and decreasing population were among the main factors impacting the performance of baked goods in Lithuania. Increasing health consciousness among Lithuanian consumers boosted the demand for rye as well as whole...

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    Country Report

    Sauces, Dressings and Condiments in Lithuania

    Nov 2016

    The declining population and increasing consumer health awareness have created a number of challenges for producers of sauces, dressings and condiments, which had to make extra effort in order to maintain stable volume sales in 2016. Waning consumer ...

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    Country Report

    Soup in Lithuania

    Nov 2016

    In 2016, 69% of soup value sales were generated by instant and dehydrated soup, which recorded a decline in volume sales due to its unhealthy image, poor nutritional value and increasing maturity. Increasing health consciousness also negatively ...

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    Country Report

    Spreads in Lithuania

    Nov 2016

    Improving disposable incomes, increasing attention to daily nutrition, and the ever faster pace of life were the main factors which impacted the performance of spreads in Lithuania in 2016. Increasing consumer affluence boosted demand for higher ...

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    Country Report

    Ready Meals in Lithuania

    Nov 2016

    Despite the declining population, ready meals registered healthy gains in 2016. The increasingly hectic pace of modern life is boosting demand for convenient and time-saving meals, with a growing number of people lacking the time to prepare food ...

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    Country Briefing

    Business Dynamics: Lithuania

    Nov 2016

    Lithuania has recovered after the 2008-2009 global financial crisis to become one of the best business environments in Eastern Europe. The nation’s efficient regulatory environment, along with high economic freedom levels, is conducive to business ...

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