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 Market Research for Lithuania

Euromonitor publishes reports on industries, consumers and demographics in Lithuania.

  • Industry specific reports offer insight into market size and market share in Lithuania; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Lithuania report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Lithuania in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Lithuania statistics factfile.

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Future Demographic

Lithuania in 2030: The Future Demographic

Lithuania is experiencing rapid depopulation. The population is ageing steadily and life expectancy is rising. The fertility rate and birth rate are low, but will rise slightly between 2010 and 2030. Emigration from the country has been substantial -...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Travel and Tourism in Lithuania

According to the National Statistical Office, the economy of Lithuania grew by 5% in 2011 after a strong decrease of -15% in 2009. The economic recovery, growing disposable income and increased expectation of a more secure future encouraged ...

Apr 2012 | US$600| Add to cart | View details ›

Country Report

Other Hot Drinks in Lithuania

Companies cared little about other hot drinks in 2011 and the results certainly showed it. The category lacked new product launches, in-store promotion and attention from retailers in shelf positioning, all of which are crucial for the development of...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Tea in Lithuania

Although tea remains the drink many Lithuanians consume on a daily basis, companies failed in their efforts to persuade consumers to pay more attention to the drink. Despite the development of a tea culture, which is underpinned by the higher number ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Hot Drinks in Lithuania

The economic recovery, however fragile, had positive impact on sales of hot drinks in 2011. The growth registered during the early years of the review period stalled during the global economic crisis, but gradually Lithuanians saw their incomes ...

Mar 2012 | US$1,900| Add to cart | View details ›

Country Report

Coffee in Lithuania

Coffee remained the most lucrative hot drinks category both in terms of current value of the market and in terms of expected future potential. Many Lithuanians start their day with a cup of coffee and this number increased, as maintained by industry ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Wound Care in Lithuania

Consumers avoided unnecessary spending on all consumer health goods in 2011, with wound care products proving no exception. Although wound care products are vital in the event of a major accident, Lithuanians, still feeling the pain of economic ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Adult Mouth Care in Lithuania

Despite personal finance difficulties, consumers did not reduce expenditure on adult mouth care products in 2011. The area, although not a large one in terms of absolute turnover, continued to benefit from rising hygiene standards in Lithuania.

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Analgesics in Lithuania

Analgesics sales continued to fall during 2011, albeit at a slower rate than in the previous two years. Consumer price sensitivity, especially amongst older people who account for the majority of sales, resulted in a decline in sales, with many ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Calming and Sleeping in Lithuania

The low spending power of elderly consumers, who account for the majority of demand, had a negative impact on calming and sleeping sales in 2011. Many older people depend on meagre state pensions and in response to higher food and housing costs were ...

Mar 2012 | US$900| Add to cart | View details ›

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Consumer Europe 2012

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