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Lithuania

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Lithuania.

Lithuania StatisticsConsumer Lifestyles in Lithuania

Lithuania Country BriefingsFuture Demographics: Lithuania in 2030

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    Country Briefing

    Income and Expenditure: Lithuania

    Sep 2017

    Lithuania’s per capita gross income and spending were amongst the fastest-growing in the European Union (EU) during 2011-2016. The adoption of the euro, coupled with the impact of monetary and fiscal stimulus, further contributed to the robust ...

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    Country Briefing

    Business Dynamics: Lithuania

    Aug 2017

    Lithuania remains a business-friendly destination in the Eastern European region. Strong economic freedom, an efficient regulatory regime, well-developed infrastructure, and investor-friendly regulations all add to its investment attractiveness. ...

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    Country Report

    Tobacco in Lithuania

    Jul 2017

    From 2012, the government increased excise taxes on tobacco products on an annual basis, and in 2016 it introduced graphic health warnings, which resulted in the stagnation of volume sales in this year. Other categories were not as strongly affected ...

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    Country Report

    Cigarettes in Lithuania

    Jul 2017

    Retail volume sales of cigarettes stagnated in 2016, remaining at 3.1 billion sticks. Meanwhile, retail current value sales rose by 4% to reach EUR460 million, thanks to further increases in excise taxes on 1 March, which pushed up the average unit ...

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    Country Profile

    Lithuania: Country Profile

    Jul 2017

    The economy will improve in 2017. Private final consumption continues to grow at a healthy pace while an increase in EU funding will help to boost investment. The continued contraction of exports and higher energy prices are drags. Wage increases are...

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    City Review

    Vilnius City Review

    Jul 2017

    Households in Vilnius not only boast the highest level of annual disposable income among the capitals of the Baltic states, with USD27,400 in 2016 (annual disposable income per household in Riga was USD21,500 in 2016 and USD25,400 in Tallinn), but it...

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    Country Report

    Beer in Lithuania

    Jun 2017

    In 2016, beer in Lithuania continued to decline in terms of total volume sales due to numerous reasons, including new legislation, unfavourable weather conditions over the summer season, the introduction of a deposit system, and another increase in ...

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    Country Report

    Cider/Perry in Lithuania

    Jun 2017

    Over the course of the review period sales of cider/perry in Lithuania constantly decreased, and 2016 was no exception. In 2016 cider/perry decreased by 6% in total volume terms, to reach 11.7 million litres. After the latest government elections, ...

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    Country Report

    Alcoholic Drinks in Lithuania

    Jun 2017

    Alcoholic drinks is going through tough times in Lithuania. The declining population and stricter regulation of the market dragged down volume sales in all categories within alcoholic drinks in 2016. Also, a relatively short and cold summer season, ...

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    Country Report

    Rtds/High-Strength Premixes in Lithuania

    Jun 2017

    2016 was another bad year for RTDs/high-strength premixes, with no signs of recovery to be seen. After another increase in excise taxes in March 2016, one litre of RTD was subject to excise tax of EUR0.97, plus 21% VAT, which resulted in high prices ...

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    Country Report

    Spirits in Lithuania

    Jun 2017

    An increase in excise taxes boosted spirits prices in 2016 which encouraged some price-sensitive consumers to switch to the grey market. Due to its maturity and price-sensitive consumer base, vodka was the most affected in 2016. Meanwhile, a further ...

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    Country Report

    Wine in Lithuania

    Jun 2017

    Total wine consumption in the country continued declining in 2016. Further rises in taxes have resulted in a significant increase in unit prices which has encouraged some consumers to reduce their consumption of wine or migrate towards other ...

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    Country Report

    Hair Care in Lithuania

    Apr 2017

    Demand for more advanced products was a recognisable trend across all beauty and personal care categories in Lithuania towards the end of the review period, and hair care was no exception. The growth being seen in the economy of Lithuania and ...

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    Country Report

    Baby and Child-Specific Products in Lithuania

    Apr 2017

    The improvements being seen in living standards in Lithuania and rising purchasing power have enabled consumers to spend more on baby and child-specific products. Many consumers are now searching for more advanced products and paying greater ...

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    Country Report

    Bath and Shower in Lithuania

    Apr 2017

    Current value growth stalled in bath and shower in Lithuania in 2016 and this was mainly due to the high degree of saturation in the category. The stable economic situation in Lithuania and growing purchasing power are boosting demand for more ...

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    Country Report

    Colour Cosmetics in Lithuania

    Apr 2017

    2016 saw colour cosmetics remain one of the strongest and most dynamic categories across beauty and personal care in Lithuania. During the year, companies present in the category introduced numerous innovative new products, which quickly became ...

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    Country Report

    Deodorants in Lithuania

    Apr 2017

    With numerous players present in the category, the competition between companies in deodorants in Lithuania remained intense at the end of the review period. The widespread adoption of price reduction strategies has led to customers adopting a ...

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    Country Report

    Depilatories in Lithuania

    Apr 2017

    In 2016, depilatories continued to experience positive sales growth in Lithuania. Despite the already established tendency of Lithuania women choosing razors and blades as their main hair removal method, consumers are becoming more interested in ...

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    Country Report

    Fragrances in Lithuania

    Apr 2017

    In Lithuania, fragrances are perceived as essential everyday personal hygiene products. With the country’s economy now stable and with disposable incomes increasing, consumers are purchasing more exclusive and expensive fragrances, with the ...

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    Country Report

    Men's Grooming in Lithuania

    Apr 2017

    The ongoing increase in the importance of personal image which has influenced sales trends across several beauty and personal care categories in recent years has led to rising awareness of men’s grooming products. Thus, men’s grooming is a category ...

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