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Lithuania

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Lithuania.

Lithuania StatisticsConsumer Lifestyles in Lithuania

Lithuania Country BriefingsFuture Demographics: Lithuania in 2030

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    Country Report

    Hair Care in Lithuania

    Apr 2017

    Demand for more advanced products was a recognisable trend across all beauty and personal care categories in Lithuania towards the end of the review period, and hair care was no exception. The growth being seen in the economy of Lithuania and ...

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    Country Report

    Baby and Child-Specific Products in Lithuania

    Apr 2017

    The improvements being seen in living standards in Lithuania and rising purchasing power have enabled consumers to spend more on baby and child-specific products. Many consumers are now searching for more advanced products and paying greater ...

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    Country Report

    Bath and Shower in Lithuania

    Apr 2017

    Current value growth stalled in bath and shower in Lithuania in 2016 and this was mainly due to the high degree of saturation in the category. The stable economic situation in Lithuania and growing purchasing power are boosting demand for more ...

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    Country Report

    Colour Cosmetics in Lithuania

    Apr 2017

    2016 saw colour cosmetics remain one of the strongest and most dynamic categories across beauty and personal care in Lithuania. During the year, companies present in the category introduced numerous innovative new products, which quickly became ...

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    Country Report

    Deodorants in Lithuania

    Apr 2017

    With numerous players present in the category, the competition between companies in deodorants in Lithuania remained intense at the end of the review period. The widespread adoption of price reduction strategies has led to customers adopting a ...

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    Country Report

    Depilatories in Lithuania

    Apr 2017

    In 2016, depilatories continued to experience positive sales growth in Lithuania. Despite the already established tendency of Lithuania women choosing razors and blades as their main hair removal method, consumers are becoming more interested in ...

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    Country Report

    Fragrances in Lithuania

    Apr 2017

    In Lithuania, fragrances are perceived as essential everyday personal hygiene products. With the country’s economy now stable and with disposable incomes increasing, consumers are purchasing more exclusive and expensive fragrances, with the ...

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    Country Report

    Men's Grooming in Lithuania

    Apr 2017

    The ongoing increase in the importance of personal image which has influenced sales trends across several beauty and personal care categories in recent years has led to rising awareness of men’s grooming products. Thus, men’s grooming is a category ...

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    Country Report

    Oral Care in Lithuania

    Apr 2017

    Oral care recorded a stable performance in Lithuanian during 2016. Greater awareness of the diversity of products in oral care oral care among all age groups and stronger consumer confidence were the main reasons for the positive growth recorded in ...

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    Country Report

    Beauty and Personal Care in Lithuania

    Apr 2017

    Lithuania’s beauty and personal care market is steadily evolving, although many categories have already reached saturation point. Volume growth is expected to remain relatively moderate during the forecast period. Competition in the industry is ...

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    Country Report

    Skin Care in Lithuania

    Apr 2017

    The improving economic situation in Lithuania and the general growth being seen in expenditure fuelled growth in skin care value sales in 2016. Thanks to increasing customer education, as well as more intricate skin care routines, consumers are ...

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    Country Report

    Sun Care in Lithuania

    Apr 2017

    Rising educational levels and increasing consumer awareness of the negative effects of overexposure to direct sunlight boosted value sales in sun care in 2016. Moreover, improving living standards have reduced the seasonality of sales of sun care as ...

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    Country Profile

    Lithuania: Country Profile

    Apr 2017

    The economy will improve in 2017. Private final consumption provides critical support while a resumption of EU-funded investments will boost public investment. Private investment will also rise and Exporters should see a modest rebound. Supportive ...

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    Country Report

    Adult Incontinence in Lithuania

    Mar 2017

    Adult incontinence continued recording healthy gains in 2016 thanks to declining stigma associated with buying and using adult incontinence products in Lithuanian society as well as improving consumer awareness of products available. Also, improving ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Lithuania

    Mar 2017

    A rapidly increasing number of companies and horeca outlets have benefited the performance of away-from-home tissue. In fact, the warming economic situation has positively affected the development of the private sector including business and horeca ...

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    Country Report

    Nappies/Diapers/Pants in Lithuania

    Mar 2017

    Despite a minor decrease in the number of newborn babies in 2016, nappies/diapers/pants registered growth in both current value and volume sales terms. Growth was supported by consumers’ rising standards of living with parents spending more on the ...

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    Country Report

    Tissue and Hygiene in Lithuania

    Mar 2017

    Further depopulation in the country is leading to a narrowing consumer base for tissue and hygiene in Lithuania, which is leading to a reduction in volume sales of matured categories such as sanitary protection. Little room for further potential ...

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    Country Report

    Retail Tissue in Lithuania

    Mar 2017

    Rising disposable income in Lithuania has benefited the performance of retail tissue in Lithuania, as consumers have showed increasing demand for quality and more often choose higher-priced retail tissue. Improved purchasing power has especially ...

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    Country Report

    Sanitary Protection in Lithuania

    Mar 2017

    Despite increasing per capita consumption of sanitary protection, total retail volume sales decreased by 2% in 2016. Depopulation in Lithuania is leading to a narrowing consumer audience for sanitary protection which is negatively affecting both ...

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    Country Report

    Wipes in Lithuania

    Mar 2017

    In 2016, 95% of wipes retail value sales were generated by personal wipes with other types of wipes remaining hardly available in Lithuania. Meanwhile, rising consumer affluence aligned with more hectic lifestyles benefited the development of wipes ...

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