Lithuania

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Lithuania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Lithuania StatisticsConsumer Lifestyles in LithuaniaLithuania Country BriefingsFuture Demographics: Lithuania in 2030

Country Report

Country Report

Baby and Child-Specific Products in Lithuania

May 2018

Despite healthy current value growth, baby and child-specific products in Lithuania is close to saturation point. With consumer purchasing power constantly growing over the forecast period, sales of baby and child-specific products in volume terms ...

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Country Report

Country Report

Bath and Shower in Lithuania

May 2018

Bath and shower showed more stagnant rather than booming performance in 2017. With all the significant new product entries registered over the review period, there was little room left for the category to develop. The key subcategories, such as body ...

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Country Report

Country Report

Colour Cosmetics in Lithuania

May 2018

With the continuous growth of consumer purchasing power, higher unit price colour cosmetics gained share in Lithuania in 2017. Although mass colour cosmetics still generated the bulk of sales, premium colour cosmetics generated a significantly higher...

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Country Report

Country Report

Deodorants in Lithuania

May 2018

With deodorants being a daily routine product for Lithuanians, sales of mass-market products were stagnant in 2017. The health and wellness trend was well established over the review period with the vast majority of consumers considering deodorants ...

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Country Report

Country Report

Depilatories in Lithuania

May 2018

Depilatories remained one of the beauty and personal care categories with healthy demand in 2017. Due to well-established beauty standards and growing purchasing power, depilation products, such as razors and hair removers/bleaches, are in demand by ...

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Country Report

Country Report

Fragrances in Lithuania

May 2018

Fragrances grew in importance over the review period in Lithuania and continued this path in 2017. Historically fragrances were mainly demanded by female consumers. However, with changes in purchasing power and beauty and hygiene standards, ...

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Country Report

Country Report

Hair Care in Lithuania

May 2018

Hair care is considered to have reached a high level of saturation in Lithuania over the review period. With the majority of hair care products being an essential part of the daily routine of Lithuanian consumers, the potential for development ...

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Country Report

Country Report

Mass Beauty and Personal Care in Lithuania

May 2018

Face care was one of the best-growing subcategories in beauty and personal care in 2017. The subcategory also demonstrated good growth in the mass segment, despite growing demand in the premium segment. ...

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Country Report

Country Report

Men's Grooming in Lithuania

May 2018

The continuing fashion for beards is the key factor behind the general sluggish performance of men’s grooming in 2017. The trend started during the review period and continues to constrain value growth in razors and blades in particular. Therefore, ...

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Country Report

Country Report

Oral Care in Lithuania

May 2018

The strong performance of power toothbrushes is one of the key factors boosting oral care sales in Lithuania in 2017. With manual toothbrushes being the key oral care tool in Lithuania in daily routine terms, battery and electric toothbrushes show ...

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Country Report

Country Report

Beauty and Personal Care in Lithuania

May 2018

When it comes to the general performance of beauty and personal care in Lithuania in 2017, there were few unexpected changes or fluctuations evident. The majority of categories have reached saturation point and therefore significant dynamism in ...

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Country Report

Country Report

Premium Beauty and Personal Care in Lithuania

May 2018

Although mass hair care has posted more stagnant value performance due to the high level of promotions, value sales of premium hair care have grown very well. Growth in salon professional hair care was evident over the review period, continuing into ...

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Country Report

Country Report

Skin Care in Lithuania

May 2018

Sales of skin care in Lithuania are mainly underpinned by the impressive results of face care products. Continuous economic development and growing purchasing power together with growing education spurred demand for innovative products in face care. ...

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Country Report

Country Report

Sun Care in Lithuania

May 2018

Sun care remains a very unstable category in Lithuania, highly dependent on the weather. As Lithuanian weather patterns fluctuate with hot summers interchanging with cool summers, sun care is generally considered a side business by local players. ...

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Strategy Briefing

Strategy Briefing

Renewable Energy Expansion Opportunities for B2B Sectors

Apr 2018

Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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Strategy Briefing

Strategy Briefing

Consumer Lifestyles in Eastern Europe

Apr 2018

The declining population in Eastern Europe and its rapid ageing is expected to have a significant impact on future demand for a wide range of modern goods and services in the coming years. Disposable incomes are expected to rise between 2017 and ...

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Country Report

Country Report

Away-From-Home Tissue and Hygiene in Lithuania

Apr 2018

With the Lithuanian economy showing stable development over the review period, demand for AFH tissue and hygiene is rising. As the key client for products in this area is horeca operators, the positive development of this channel is key to healthy ...

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Country Report

Country Report

Nappies/Diapers/Pants in Lithuania

Apr 2018

The shift towards convenience continued within nappies/diapers/pants in 2017. Although nappies and diapers have a strong history of usage among Lithuanian consumers, they have started to become perceived as being rather old fashioned. Products in ...

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Country Report

Country Report

Tissue and Hygiene in Lithuania

Apr 2018

Tissue and hygiene in Lithuania is already fairly saturated when it comes to key areas such as toilet paper, sanitary protection and nappies/diapers/pants. As a result, these common usage products now have rather limited scope for further development...

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Country Report

Country Report

Retail Adult Incontinence in Lithuania

Apr 2018

The fact that Lithuania has one of the fastest ageing populations in the world will ensure that demand for adult incontinence continues to rise over the forecast period. However, the purchasing power of older consumers in Lithuania remains relatively...

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