Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Malaysia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The rebound of tourism and foodservice continued to boost growth in away-from-home tissue and hygiene in 2023. Indeed, the post-pandemic landscape means borders have reopened, travel and tourism have resumed, and foodservice and hospitality…
Standard towels maintained their popularity in menstrual care in Malaysia in 2023, thanks to their affordable prices and good protection. Despite the rise in demand for added-value options in tissue and hygiene (eg eco-friendly products, etc.),…
Sales in nappies/diapers/pants in Malaysia were driven by the performance of disposable pants in 2023. Such products are seen as the most convenient option, as they are easy to change and suitable for active babies and small children. Notably, the…
The ageing population in Malaysia acted as a key driver of growth in retail adult incontinence in 2023. We also note that Rx/reimbursement adult incontinence is not relevant in the country, which further supports growth in a retail sense.
We note a trend towards premiumisation in retail tissue in 2023 in Malaysia. This is evidenced by Vinda Deluxe (Vinda Malaysia Sdn Bhd) continuing to grow its share. This player uses strong marketing and promotional campaigns across online platforms,…
Tissue and hygiene in Malaysia was being affected by inflationary pressures in 2023, notably so with regards to food inflation impacting consumers’ spending power. This is even noted in staples such as rice, placing extra pressure on consumers’…
Hygiene awareness was supporting sales in wipes in Malaysia in 2023. Notably, we see a healthy performance in personal wipes and intimate wipes, with the latter being attributed to greater numbers of women in the workforce (including in senior…