Malaysia

Both costume jewellery and fine jewellery registered weaker growth in 2023 both in retail volume and current value terms. Demand was impacted by the rising inflationary pressures being faced by Malaysians with most households seeing a significant…

All of the categories in bags and luggage displayed slower growth in 2023 compared to 2022 both in retail volume and current value terms. This was partly due to a stabilisation of demand with sales having been restored to pre-pandemic levels.…

In Malaysia, the market for vacuum cleaners continued its growth in 2023, with a more impressive rate than was seen in 2022 but at a moderated pace compared to the surge experienced during the height of the pandemic. This growth is underpinned by a…

In Malaysia, the market for small cooking appliances recorded a slight decline in terms of overall volume sales growth in 2023. The trend towards multifunctional and space-saving cooking devices like rice cookers, has been sustained, as these…

Post-pandemic the demand for refrigeration appliances has dropped in Malaysia, largely thanks to the decrease in purchases of freestanding fridge freezers, a segment that had previously seen significant growth. The decrease was a result of a…

Oral care appliances continued dominate retail volume sales of personal care appliances in Malaysia in 2023 and also posted the most dynamic growth. Heightened hygiene awareness, a by-product of the pandemic's influence, has seen many consumers…

The Malaysian market for microwaves saw a decline in retail volume sales in 2023, continuing from 2022’s dip that followed a period of growth from 2019 to 2021. The decline is partly due to a reduced need for new or replacement microwaves after a…

Large cooking appliances in Malaysia, after experiencing a decline during the pandemic due to economic contractions and increased home seclusion, began to show signs of recovery in 2021. Although the pandemic led to reduced disposable incomes and a…

Post-pandemic the demand for home laundry appliances has been declining in Malaysia, following a pandemic-era trend of increased investment in such products amid a notable shift towards enhancing home comfort. With travel and holiday plans curtailed,…

The market for food preparation appliances in Malaysia saw a slight dip in terms of overall volume sales in 2023, following positive trends established in previous years. The fall was curbed by a sustained interest in cooking at home, particularly…

Demand for dishwashers in Malaysia has been heavily influenced by the reduced presence of expatriates, who traditionally constituted a significant customer segment for this appliance. The adoption of remote working policies by businesses, both local…

The lifting of restrictions in 2022 has reshaped the Malaysian consumer landscape, with local consumers no longer confined to their homes. The newfound freedom has boosted spending in sectors such as tourism and food service, detracting from consumer…

In Malaysia, the perception of air purifiers is transitioning from a luxury to a necessity, despite their higher-than-average unit prices. 2023 saw volume sales continue to rise, thanks to a pandemic-induced heightened awareness about the importance…

Retail sales of staple foods in Malaysia recorded continued growth in volume terms in 2023. This was in spite of rising food prices, thanks to the weakening of the local currency, the ringgit, against the US dollar, which brought about higher import…

Retail sales of rice saw continued growth in volume terms in 2023. This was in spite of the rising price of imported rice, thanks to the depreciation of the local currency, the ringgit, and disruptions to the global supply chain. Malaysia imports a…

Retail volume sales of processed meat, seafood and alternatives saw modest growth in 2023, continuing the trend of the previous year. Products such as chilled processed meat have a low level of demand in Malaysia, due to an overwhelming consumer…

As processed fruit and vegetables are commonly used ingredients in foodservice, the continued recovery of foodservice industry in 2023 had a positive impact on demand. Indeed foodservice volumes grew much faster than their retail counterparts, thanks…

Retail sales of breakfast cereals in Malaysia recorded continued growth in volume terms in 2023. This was in spite of the weakening of the local currency, the ringgit, against the US dollar, which brought about higher import costs. With Malaysia…

Baked goods, such as packaged leavened bread, packaged cakes and packaged pastries, are considered essential foods by Malaysians, being typically consumed for breakfast or during tea breaks throughout the day. Packaged baked goods are also widely…

Swift population expansion in Malaysia in 2021-2040 will be mainly driven by natural increase, though positive net migration after 2022 will also contribute. Ageing will be a key theme, affecting consumer trends and putting further pressure on the…