Malaysia

Heated tobacco products saw very strong, if slower, retail current growth and positive retail volume growth in 2022. The competitive price of heated tobacco when compared with cigarettes afforded the category good growth potential. In addition, wider…

Growth in packaging demand accelerated sharply in ready meals during 2020. COVID-19 led to consumers spending more time at home, while foodservice outlets were forced to close for an extended period. In this context, demand for ready meals grew as an…

The rate of growth in demand for sauces, dressings and condiments packaging accelerated sharply during 2020. Demand for cooking sauces, dry sauces, herbs and spices, and bouillon recorded major spikes in their packaging unit volumes used in this…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Malaysia.

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Malaysia covers production and consumption trends in agricultural commodities, energy…

In 2023, Malaysia’s GDP growth slowed to 4.0%, amid a challenging global economic environment, geopolitical conflicts, and tight monetary policies. However, Malaysia’s GDP per capita remained above the Asia Pacific average over the year. The…

The number of households is set to increase moderately in Malaysia over 2022-2027, with couples with children remaining the dominant household type. In 2022, household spending was affected by inflation, which stood at 3.4%, elevating living costs.…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends

Kuching and Kuala Lumpur stand out as Malaysia’s most economically vibrant cities, with George Town showing the highest potential for future growth. The country’s cities are set to remain youthful, diverse and digitally connected, driving rapid…

Population expansion, higher birth rates, large youth cohort, migration and urbanisation continue to shape Malaysia’s demographic landscape. Cultural inclination to save and budget influence consumer spending patterns, while expanding middle class…

Malaysia offers a favourable environment for business operations, ranking among the top third in the Economic Freedom ranking. The country’s businesses benefit from robust economic expansion, numerous free trade agreements, strategic location and…

Malaysia is projected to experience robust income growth, with the country expected to achieve high-income status between 2024 and 2028, according to World Bank estimates. In 2027, individuals aged 30-34 are forecast to maintain the highest per…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Swift population expansion in Malaysia in 2021-2040 will be mainly driven by natural increase, though positive net migration after 2022 will also contribute. Ageing will be a key theme, affecting consumer trends and putting further pressure on the…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.