Malaysia

Mr DIY continued to expand aggressively in Malaysia in 2023, cementing its lead in a highly fragmented competitive landscape. The success of Mr DIY mainly lies in its ability to provide a large variety of good-value products under one roof, thereby…

Asian speciality drinks is seeing flat off-trade volume growth, due to the category’s performance in relation to unit price hikes. As Asian speciality drinks can be easily replaced by other categories, such as RTD tea, coconut and other plant waters,…

Celebrating its first year in the Malaysian market, TikTok Shop has become the fastest-growing emerging e-commerce player in Southeast Asia, operating as an online marketplace within the TikTok video-sharing platform. The player attributes its…

There has been a significant rise in the number of Malaysians taking up coffee drinking culture, with the country ranked third highest in terms of coffee consumption in Asia Pacific. With Malaysians becoming more coffee-savvy, there are notable…

Beauty and personal care in Malaysia continued to rise in 2023, still benefiting from 2022’s lifted restrictions reopened borders. The continued return of tourism and resumption of in-person work and study, as well as increased socialising, had a…

Guardian continued to lead health and beauty specialists overall in 2023, as well as health and personal care stores, with Watsons as its closest competitor at number two in both cases. These players are key contributors to the segment’s growth in…

Stand-alone remained the most popular consumer foodservice location in the Malaysian market in 2023. Most consumer foodservice operators opt for stand-alone locations for their outlets. There has been an increase in the number of consumer foodservice…

Eye care continued to see robust growth in retail volume terms in 2023, with standard eye care leading the way. Malaysians typically spend long periods of time on digital devices, a practice which is linked to a range of vision issues, including…

Since the outbreak of COVID-19, Malaysian consumers have been increasingly focused on preventative health measures, and this trend continued into 2023. Alongside the adoption of healthier diets and exercise behaviours, consumers sought out vitamins…

Condensed and evaporated milk is expected to maintain its dominance in retail volume and current value terms to shape the category in 2023. The average retail current unit price of condensed and evaporated milk is predicted to spike over 2023. The…

Tourism Malaysia is looking for new ways to expand its reach and entice more travellers to book a holiday in the country. For example, Tourism Malaysia collaborated with Indonesian travel platform Traveloka on a smart partnership campaign to promote…

The ongoing inflation in Malaysia is set to continue exerting an upward pressure on unit prices in 2023, albeit at a slightly slower pace than in 2022. This rising trend, notably within the confectionery sector, is impacting consumer behaviour.…

As volume sales continue to decline dramatically across both chewing gum and bubble gum, the growth of chewing gum in Malaysia has slowed down slightly in current value terms in 2023 when compared to the previous year. A key contributing factor to…

Overall, economy and premium cigarettes gained retail volume share at the expense of mid-priced brands in 2022. The main reason for this trend was derived from high inflation, which drove high living costs and informed expenditure on cigarettes. Many…

Premium beauty and personal care continued to flourish in Malaysia in 2023, with the fuller return to in-person and the increase in inbound tourism helping to fuel growth. Premium skin care was one of the top performers as sales rose rapidly, thanks…

Towards the end of the review period, many local consumers took out personal loans to cope with higher financial burdens. Malaysian banks have offered personal loans with more flexible repayment plans and more appealing terms when required. The…

Retail sales of apparel accessories continued to see healthy growth in current value terms in 2023. With consumers returning to their physical offices, there was a return to more formal clothing styles, with ties and belts seeing a particularly…

The return of consumers to their busy-pandemic lifestyles had a positive impact on demand for analgesics in Malaysia in 2023. Within this, topical analgesics/anaesthetic remained the largest subcategory, as well as being the key driver of growth.…

In 2023, baby food is expected to continue to recover from decreases in retail volume sales in the early-to-mid review period. However, the growth in demand is predicted to be moderate, with retail volume sales in 2023 slightly lower than at the…

As with the other travel categories, lodging’s recovery has also been boosted by the re-opening of international borders and a significant increase in tourism flows in 2023. Before this, lodging was mainly relying on domestic travellers which led to…