Malaysia

As with the other travel categories, lodging’s recovery has also been boosted by the re-opening of international borders and a significant increase in tourism flows in 2023. Before this, lodging was mainly relying on domestic travellers which led to…

After surpassing the initial target for tourist arrivals in 2022, Malaysia is projected to continue on the path to recovery in 2023, albeit the number of inbound arrivals is expected to remain well below pre-pandemic levels, in terms of number of…

Travel in Malaysia continues on a strong path to recovery boosted by the end of the pandemic and a strong desire to travel again. There has been a significant increase in international travel thanks to the lifting of restrictions and COVID-19 related…

The removal of COVID-19 restrictions on mobility, foodservice and inbound tourism into Malaysia drove a recovery in volume sales of alcoholic drinks packaging in 2022, following two years of decline. As the majority of the Malaysian population is…

The number of households is set to increase moderately in Malaysia over 2022-2027, with couples with children remaining the dominant household type. In 2022, household spending was affected by inflation, which stood at 3.4%, elevating living costs.…

Kuching and Kuala Lumpur stand out as Malaysia’s most economically vibrant cities, with George Town showing the highest potential for future growth. The country’s cities are set to remain youthful, diverse and digitally connected, driving rapid…

In 2023, baby food is expected to continue to recover from decreases in retail volume sales in the early-to-mid review period. However, the growth in demand is predicted to be moderate, with retail volume sales in 2023 slightly lower than at the…

During much of 2020 and 2021 consumers found themselves confined to their homes due to the government’s measures to stem the tide of the Coronavirus (COVID-19) pandemic. This encouraged them to take up cooking and baking as a hobby. This trend had a…

The dominant category in both retail volume and value terms, processed cheese (excluding spreadable), is being developed by significant new product development towards the end of the review period. The domestic foodservice operator QSR Trading Sdn…

Baby food continues to be adversely affected by falling birth rates, economic difficulties, breastfeeding and home-cooked alternatives and variances in distribution. Dried and prepared baby food can be easily replaced by home-cooked food, while…

Further retail volume and current value growth is expected across drinking milk products in 2023. The constant strong upward trajectory in the demand for drinking milk products through the review period, including the Coronavirus (COVID-19) crisis of…

Condensed and evaporated milk is expected to maintain its dominance in retail volume and current value terms to shape the category in 2023. The average retail current unit price of condensed and evaporated milk is predicted to spike over 2023. The…

“Other” plant-based milk is projected to continue to see dynamic retail volume and current value and foodservice volume growth to continue to gain on soy drinks over 2023. “Other” plant-based milk is increasingly present on menus in foodservice…

In 2023, yoghurt is expected to continue to recover slowly from the decreases in retail volume sales registered in the early-to-mid review period, including, but not limited to, the Coronavirus (COVID-19) crisis. Therefore, the market size is…

Despite macroeconomic adversity on a global scale, tourist demand in 2023 was on the rise, with a growing number of visitors taking their holidays in Malaysia. Consumer demand has also been shifting from manufactured goods back towards services now…

Value sales of fine wines/Champagne and spirits are set to grow by 9% to total MYR292 million in 2023. Socialising over a drink with friends remains a priority pastime for many and this has boosted sales in 2023, following the limits placed on…

Retail value sales of luxury goods in Malaysia are set to rise by 15% in 2023 in current terms to amount to MYR31.0 billion. A combination of a renewed desire for indulgence, pent-up demand, and the resumption of key activities, including travelling,…

Population expansion, higher birth rates, large youth cohort, migration and urbanisation continue to shape Malaysia’s demographic landscape. Cultural inclination to save and budget influence consumer spending patterns, while expanding middle class…

Personal luxury is set to see current value growth of 11% in 2023 to reach MYR8.4 billion, supported by strong performances from leading brand providers, such as Louis Vuitton Malaysia Sdn Bhd, Hermes Retail (M) Sdn Bhd and Richemont Luxury Malaysia…

Value sales of premium and luxury cars are set to rise by 5% in current terms to total MYR13.4 billion in 2023. Growth is being supported by elevated demand from more affluent consumers who are continuing to invest in new vehicles despite the…