Malaysia

Despite the fact that fears surrounding COVID-19 had largely subsided by 2023, many parents remained concerned about their children’s health, and as such, showed a willingness to invest in preventative health solutions. For example, paediatric…

Sports nutrition continued to see dynamic growth in constant value terms in 2023, as consumers returned to their active lifestyles. Sales also benefited from opening of more gyms and fitness centres, following the ending of various pandemic-related…

Demand for vitamins continued to grow at a rapid pace in 2023 as Malaysians increasingly focused on preventative health measures. Indeed, despite the transition of COVID-19 into an endemic virus, consumers continued to seek out products that claimed…

Weight management and wellbeing continued to record healthy growth in both volume and constant value terms in 2023. This was led by supplement nutrition drinks, continuing the pattern seen over the review period. Consumers are becoming increasingly…

Wound care continued to see positive growth in retail volume terms in 2023, as life returned to normal following the pandemic. With people spending more time outside the home, including taking part in sport, this led to an increase in the number of…

As the market reopened after the COVID-19 pandemic, all mobility categories rebounded strongly in 2022. Continued growth is forecast over 2022-2027, as Malaysia’s economy grows. SUVs and crossovers have outperformed other light vehicle categories,…

Retail sales of apparel accessories continued to see healthy growth in current value terms in 2023. With consumers returning to their physical offices, there was a return to more formal clothing styles, with ties and belts seeing a particularly…

Sales of apparel and footwear saw dynamic growth in 2022, with constant value sales fast approaching pre-pandemic levels. As the country emerged from the COVID-19 pandemic, consumers became increasingly keen to travel, socialise and spend more time…

Compared to other areas of apparel and footwear, childrenswear saw relatively modest growth in current value terms in 2023. Sales of childrenswear were comparatively unaffected by the pandemic, as despite the lockdown, parents still needed to…

Footwear registered a second year of double-digit growth in 2023, with sales exceeding pre-pandemic levels in current value terms. Sales of both men’s and women’s footwear were boosted by the return of consumers to their physical offices, at least on…

Demand for hosiery improved significantly in 2023, continuing the trend of the previous year. The return of consumers to their physical offices boosted demand for sheer hosiery, as did an increase in the number of social outings, as tights tend to be…

Sales of jeans continued to see healthy growth in current value terms in 2023. Premium jeans remained the largest subcategory in terms of value, having continued to benefit from the presence of many established brands, including the iconic Levi’s…

Menswear saw another year of healthy growth in current value terms in 2023, with sales exceeding pre-pandemic levels. The return of Malaysians to their physical offices supported demand in a number of product areas, with items such as men’s suits,…

A return to more active lifestyles fuelled growth in sportwear in 2023, with performance apparel and performance footwear, in particular, benefitting from the resumption of outdoor sporting activities. The reopening of the country’s borders to…

Sales of womenswear registered a second year of robust growth in 2023, with current value sales edging even closer to pre-pandemic levels. As the country emerged from the COVID-19 pandemic, Malaysian women became increasingly keen to socialise and…

In 2021 and 2022, many local consumers used personal loans when faced with unplanned expenses or a personal financial emergency. Malaysian banks were very active in offering personal loans to individuals, providing flexible repayments and offering…

Towards the end of the review period, many local consumers took out personal loans to cope with higher financial burdens. Malaysian banks have offered personal loans with more flexible repayment plans and more appealing terms when required. The…

Charge cards continue to struggle to appeal widely, and consumer demand is set to remain relatively low at the end of the review period. This situation is confirmed by the limited supply of charge cards from banking institutions in Malaysia. Indeed,…

Consumers continued to dine out more often in the aftermath of the COVID-19 crisis in 2023 as the return to busy lifestyles left them with limited time to cook from scratch at home and drove down in-home consumption. However, consumers continued to…

The resumption of daily routines as the country emerges out of the Coronavirus (COVID-19) crisis has sparked spending on both personal and commercial credit cards. In 2023, the number of commercial credit cards in circulation is rebounding, following…