Mexico

Hand tools continued to record positive value growth (at constant 2022 prices) in 2022, with sales in this year well up on their pre-pandemic levels. This home improvement category benefited from increased interest in DIY (do-it-yourself) projects…

Although charcoal barbecues recorded a slight decline (at constant 2022 prices) in 2022, demand remained strong for these products, with value sales (at constant 2022 prices) remaining above their pre-pandemic levels in this year, thanks to seeing…

Overall, in 2022, home and garden in Mexico registered a decline in demand at constant 2022 prices, with value sales in these terms well below pre-pandemic levels in this year. This can be attributed to various external factors, such as economic…

Gardening continued to record positive, if modest, value growth (at constant 2022 prices) in 2022, with demand (at constant 2022 prices) in this year higher than its pre-pandemic levels. Due to the COVID-19 pandemic, consumers spent more time at home…

During the pandemic, local consumers had the opportunity to spend greater time at home, which led to further bonding with their pets and the creation of stronger connections. This trend continues to shape pet ownership in a post-pandemic era. It is…

As Mexican consumers continue to move beyond the pandemic, there are shifts in consumer habits regarding pet care. However, the emotional bonds created between owners and their pets during the pandemic remains strong, further supporting the trend…

Demand for bird food in Mexico continues to gradually decline, which is related to changes to the profile of pet owners in the country. Local consumers are increasingly considering the wellbeing of their pets, and many owners no longer agree with…

Although the pandemic led to an increase in the number of pets in Mexico, post-pandemic trends are seeing a shift in the size of dogs in particular. In 2023, demand for large dogs (over 23kg) is declining, while small dogs (up to 9kg) are increasing…

The popularity of cats continues to rise in Mexico, particularly following the pandemic. During lockdown, consumers had greater time to spend at home and reconnect with their pets. However, as activities started returning to normal, an increasing…

After a partial sales recovery in 2021, demand for sun care strengthened further in 2022, with sales exceeding pre-pandemic levels. The category experienced healthy growth during 2022, mainly due to the almost complete recovery of domestic tourism,…

Skin care continued to see dynamic growth in current value terms in 2022, continuing on from the strong performance seen in 2021. Sales of skin care were strongly favoured by growing trends towards self-care and wellness, paired with an increased…

Premium beauty and personal care witnessed dynamic growth in current value terms in 2022, albeit slightly slower compared to 2021. Premium beauty and personal care outpaced the growth of the mass segment. However, the gap between the growth of the…

During the long periods of home confinement following the outbreak of COVID-19, oral hygiene habits were affected by limited social contact, stress and the adoption of new lifestyle habits. This did not lead to a complete change in oral care, but it…

Men's grooming in Mexico continues to face certain challenges. Men's skin care in particular still has relatively low penetration due to perceptions around masculinity which are limiting usage. While there is a growing customer base for men’s…

The leading player in mass beauty and personal care (at GBO level), L'Oréal Groupe, exemplifies these strategies in Mexico, with it gaining significant share in the market in 2022. The company was a key growth driver for mass colour cosmetics in…

The trend towards the skinification of hair care has helped to fuel the growth of the entire category. All categories of hair care were boosted by people's growing interest in holistic hair care and in meeting the specific needs of their scalp. Salon…

Having seen a dramatic decline in sales in 2020, fragrances saw a significant recovery during 2021, albeit volume sales remained well below pre-pandemic levels. Along with colour cosmetics, fragrances was one of the categories most negatively…

Although many employees started returning to the workplace in 2021, many organisations opted to maintain remote working formats for strategic reasons of cost savings and health protection. However, as infection rates declined and regulators relaxed…

Traditionally, brands have focused their marketing on TV spots that emphasise the ability of their deodorants to keep consumers fresh, while also helping to make them more attractive. For example, Axe is a brand that has found success by focusing on…

Colour cosmetics continued its recovery in 2022 after a partial recovery in 2021, with demand having plummeted following the outbreak of COVID-19. Demand increased as consumers returned to more active lives outside the home, with generation Z…