Mexico

Financial cards and payments in Mexico in 2023 has been marked by growth, and adaptation to consumer needs. Post-pandemic economic recovery has been playing a pivotal role in boosting card usage and transaction volumes and values. This recovery,…

Although the impact of COVID-19 is waning in Mexico, many consumption habits adopted during the pandemic remain prevalent. While demand for rice, pasta, and noodles through foodservice has recovered to pre-pandemic levels, retail volume sales…

Value sales of premium and luxury cars grew by 2% to total MXN52.1 billion in 2023 due to increased demand from high-income consumers, who proved to be steadfast despite macroeconomic headwinds. Wealth determines the degree of demand that exists for…

In 2022, Mexico suffered its largest inflationary impact in the past two decades. Nonetheless, cigars, cigarillos, and smoking tobacco demonstrated a certain level of resilience, driven mainly by cigars, which holds the largest value share in the…

Premium beauty and personal care witnessed dynamic growth in current value terms in 2022, albeit slightly slower compared to 2021. Premium beauty and personal care outpaced the growth of the mass segment. However, the gap between the growth of the…

The leading player in mass beauty and personal care (at GBO level), L'Oréal Groupe, exemplifies these strategies in Mexico, with it gaining significant share in the market in 2022. The company was a key growth driver for mass colour cosmetics in…

Shelf stable beans is the largest retail volume category in processed fruit and vegetables, because it is primarily a key ingredient in traditional Mexican cuisine. Consumption per capita of shelf stable beans in Mexico is among the highest in Latin…

Growth rates were slower across numerous categories of health and wellness cooking ingredients and meals in 2022 as the return to spending time and socialising outside of the home during the post-pandemic era suppressed retail sales of packaged food…

In 2020 Mexico introduced black seals on labels that alert consumers about excess sugar, calories, sodium, and other potentially harmful ingredients as part of its efforts to improve the health of the nation and to tackle the obesity epidemic.…

During 2020 and 2021, the demand for home audio and cinema was supported by the exigencies of the Coronavirus (COVID-19) pandemic, which saw consumers fall back on the home for entertainment purposes. As consumers worked, studied and entertained…

This report provides insights into product innovation in Mexico, analysing data from Euromonitor International’s Innovation Platform. The report covers the food and beverage category, showing the level of new brand and sub-brand launch activity.

This report provides insights into product innovation in Mexico, analysing data from Euromonitor International’s Innovation Platform. The report covers the beauty, health and home categories, showing the level of new brand and sub-brand launch…

Direct selling plays a pivotal role in the distribution and marketing of weight management and wellbeing in Mexico, particularly in the crucial category of meal replacement. However, major direct selling players are encountering challenges in…

Demand for NRT smoking cessation aids in Mexico continues to decline, despite the greater motivation among some consumers to quit smoking during the pandemic. It is worth noting that per capita smoking prevalence in Mexico is on the decline due to…

Price increases due to widespread inflation observed in 2022 continue in 2022, albeit at a slower rate. According to Euromonitor International's Voice of the Industry: Food Survey 2023, 90% of the food industry has been impacted by inflation and the…

In 2023 consumers have remained cautious with their spending due to prevailing economic uncertainty. This has resulted in households prioritising essential products and limiting their consumption of non-essentials. Many dairy products are perceived…

Value sales of fine wines/champagne and spirits grew by 15% to total MXN10.2 billion in 2023, boosted by consumers’ desire to enjoy themselves after the pandemic. Enjoying a drink with a meal at home or when relaxing remains a key pastime for many…

For the most part, beauty and personal care saw further signs of a post-pandemic recovery in demand and sales in 2022. Nonetheless, not all categories enjoyed growth in 2022, with those products linked to the pandemic seeing a drop off in demand as…

In early 2023, a sixth wave of COVID-19 coincided with an upsurge in cases of the common cold and influenza, creating a "tripledemic" felt across Mexico, the US, and Central American countries, with Mexico experiencing a milder impact. This scenario…

Processed meat, seafood, and alternatives to meat continues to record solid retail volume growth in 2023. However, it must be considered that in 2022, demand was weak due to the negative impact of high inflation. During 2022, local consumers were…