Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
While consumers in the Middle East and Africa region continue to increase their usage of card payments and the digitalisation of the financial industry also continues to advance, cash still remains important in many countries, especially the African…
This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Pre-paid cards in the United Arab Emirates is experiencing a surge in innovation and growth, driven by evolving consumer preferences, technological advances, and the increasing popularity of digital payments. Mobile reloading options, such as bank…
The United Arab Emirates continues its journey towards a cashless society, with the continued adoption of digital payment solutions, contactless cards, and the emergence of supplementary payment platforms or solutions in pre-paid cards that support…