Morocco

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Morocco. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Morocco StatisticsConsumer Lifestyles in MoroccoMorocco Country BriefingsFuture Demographics: Morocco in 2030

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    Better For You Beverages in Morocco

    Jul 2018

    As an emerging market characterised by low levels of disposable income, Morocco offers significant obstacles to the development of BFY products and the range available in the market is limited to reduced sugar carbonates and decaffeinated instant ...

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    Better For You Packaged Food in Morocco

    Jul 2018

    In 2017, reduced sugar and reduced fat product categories were best performers. Government communication campaigns about diabetes and the worrying percentage of overweight people help to increase consumer awareness beyond a niche of ...

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    Fortified/Functional Beverages in Morocco

    Jul 2018

    Urbanisation is a key factor in the continued expansion of FF beverages in Morocco. As well as leading to the emergence of a relatively affluent and youthful middle class and facilitating the dissemination of information that underpins rising ...

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    Fortified/Functional Packaged Food in Morocco

    Jul 2018

    The FF category continued to benefit directly from growing visibility of health-related issues, from advertising campaigns by the Ministry of Health advising consumers to eat certain products, to an increasingly online consumer base, which is exposed...

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    Free From in Morocco

    Jul 2018

    Free from dairy milk alternatives was the fastest-growing category in 2017. Negative publicity about consumption of dairy products continued and affected sales, which benefited free from alternatives. The long shelf life of free from products offered...

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    Naturally Healthy Beverages in Morocco

    Jul 2018

    NH bottled water was the key driver of NH beverages growth in 2017. A media and government focus on the need for people to keep hydrated has helped to significantly boost demand for bottled water, supported by concerns over the quality of municipal ...

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    Naturally Healthy Packaged Food in Morocco

    Jul 2018

    Health issues related to nutrition gained visibility in Morocco following campaigns by the Ministry of Health and the general increase in digestive or cardiovascular diseases. In this light, the consumption of some products was emphasised to prevent ...

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    Organic Beverages in Morocco

    Jul 2018

    Organic beverages has not emerged as a significant category in the Moroccan market and sales remained negligible in 2017. Factors impeding the category’s development include high unit prices in a price-sensitive market, limited distribution even in ...

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    Organic Packaged Food in Morocco

    Jul 2018

    As Morocco is a big producer and exporter of agricultural products, the global trend towards organic products encouraged the government to help with its development. Organic agricultural production benefits from an association called AMABIO, and an ...

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    Health and Wellness in Morocco

    Jul 2018

    Ongoing urbanisation is creating a fertile environment for the development of the Moroccan health and wellness market. The expansion of a relatively affluent and youthful middle class, the shift from traditional behaviours to more hectic, fluid ...

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    Cigarettes in Morocco

    Jul 2018

    Cigarettes increased at a moderate rate in 2017, with consumers enjoying a wide range of products that suit their different budgets. Moreover, their availability is not limited to newsagent-tobacconists outlets – smokers can purchase products from ...

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    Cigars, Cigarillos and Smoking Tobacco in Morocco

    Jul 2018

    The cigars, cigarillos and smoking tobacco category in Morocco is growing at a steady pace. The modern and luxurious lifestyle adopted by this segment is boosting sales of this category. Moreover, different types of products are widely available in ...

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    Tobacco in Morocco

    Jul 2018

    Tobacco is growing at a moderate rate in Morocco. Production has seen steady growth and it is expected to register noticeable growth in the coming years as a new tobacco plant will be constructed in the north of the country. Nevertheless, it is worth...

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    Smokeless Tobacco and Vapour Products in Morocco

    Jul 2018

    Consumers can find a reasonable range of vapour products online. In fact, internet retailing is the most common place to find vapour products in Morocco. As Moroccan consumers are eager to try new products, these online retailers offer their latest ...

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    Country Profile

    Country Profile

    Morocco: Country profile

    Jun 2018

    The economy will slow but still grow at a healthy pace in 2018. Private consumption will ease though provide crucial support. Exports will see robust gains, supported in part by an increase in demand for phosphates. A modest pickup in fixed ...

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    Beer in Morocco

    Jun 2018

    Beer has continued to decline in Morocco in 2017, with a drop in total volume sales. This category is mainly represented by domestic brands; therefore, the domestic lager dominance is driving saturation in a category that is experiencing rising ...

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    Cider/Perry in Morocco

    Jun 2018

    There were no sales of cider/perry in Morocco in 2017. The products are not expected to see visible sales over the forecast period....

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    Alcoholic Drinks in Morocco

    Jun 2018

    Alcoholic drinks in Morocco registered a weak performance in 2017 and the consumption of alcohol is expected to slow down considering the negative effect of illicit trade and increasing health awareness in the country....

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    Country Report

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    Rtds/High-Strength Premixes in Morocco

    Jun 2018

    RTDs/high-strength premixes is the smallest alcoholic drinks category in Morocco, only represented by spirit- based RTDs with a very limited brand portfolio. These products appeal mainly to young consumers but have very low consumer awareness in ...

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    Country Report

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    Spirits in Morocco

    Jun 2018

    Spirits is a small category in terms of total volume sales of alcoholic drinks in Morocco. 2017 saw the category stagnate in total volume terms, negatively affected by the black market, which posted a high level of growth during the year. The ...

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