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 Market Research for Morocco

Euromonitor publishes reports on industries, consumers and demographics in Morocco.

  • Industry specific reports offer insight into market size and market share in Morocco; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Morocco report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Morocco 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Morocco statistics factfile.

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Country Report

Apparel in Morocco

Apparel sales increased strongly over the review period – a performance which highlights how the area is in a period of transition characterised by the introduction of new brands and changing consumer preferences. In fact, an increasing number of ...

Dec 2011 | $1,900| Add to cart | View details ›

Country Report

Smokeless Tobacco in Morocco

Sales remain insignificant in 2010

Nov 2011 | $900| Add to cart | View details ›

Country Report

Smoking Tobacco in Morocco

Unlike most Arab countries, smoking shisha or a water pipe was traditionally frowned upon in Morocco, particularly for women. However, during the review period this habit became increasingly acceptable, with particularly strong growth among women ...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Cigarettes in Morocco

Morocco’s Customs and Excise office reported a peak in the volume of illicit cigarettes seized in the first six months of 2010, reaching almost 81 million cigarettes. In contrast, customs seized an annual average of 29 million cigarettes over ...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Cigars in Morocco

Good economic growth and an increase in upper-mid- and high-income groups resulted in these consumers becoming increasingly aspirational in their lifestyle choices towards the end of the review period. Affluent consumers became increasingly ...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Tobacco in Morocco

Morocco saw a good economic performance during the forecast period, with this resulting in rising disposable income levels and ongoing growth in mid- and high-income groups. These trends supported good growth for tobacco products, encouraging a rise ...

Nov 2011 | $1,900| Add to cart | View details ›

Reference Book

International Marketing Data and Statistics 2012

International Marketing Data and Statistics 2012 is one of Euromonitor’s best-selling reference books. Now in its 36th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European countries.

Nov 2011 | $475| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in Morocco

The government began to invest more in social services towards the end of the review period, with these notably accounting for 53% of the 2009 national budget. Much of this spending was on education and healthcare, with spending in these areas ...

Oct 2011 | $900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in Morocco

There was a rising focus on hygiene during the review period, with this encouraged both by rising disposable income levels and by increasingly crowded cities. This trend resulted in many mid- and high-income consumers switching from unpackaged ...

Oct 2011 | $900| Add to cart | View details ›

Country Report

Incontinence in Morocco

Incontinence products benefited strongly from long-term demographic trends in Morocco during the review period. During the review period, the number of Moroccans aged 65-years-old and over increased by 8%. In addition, ongoing growth in disposable ...

Oct 2011 | $900| Add to cart | View details ›

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Books more ›

Reference Book

African Marketing Data and Statistics

May 2011

Reference Book

International Marketing Data and Statistics 2012

Nov 2011

Reference Book

World Health Databook

May 2011