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Morocco

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Morocco.

Morocco StatisticsConsumer Lifestyles in Morocco

Morocco Country BriefingsFuture Demographics: Morocco in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Baked Goods in Morocco

    Nov 2017

    Artisanal baked goods remained very popular in Morocco at the end of the review period. This was mainly because artisanal producers offered a wide range of baked goods, especially bread, which is highly consumed in Morocco. On average, each person ...

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    Country Report

    Breakfast Cereals in Morocco

    Nov 2017

    In Morocco, breakfast cereal companies continued to appeal to children as they are the main consumers of their products. These companies used popular cartoon characters on their packaging in order to attract the attention of children and encourage ...

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    Country Report

    Processed Meat and Seafood in Morocco

    Nov 2017

    In 2017, retail sales rose by 6% in current value terms and 4% in volume terms to reach MAD7.6 billion and 114,000 tonnes. A large number of Moroccans consider processed meat and seafood as staples and a go-to food when they do not feel like cooking....

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    Country Report

    Rice, Pasta and Noodles in Morocco

    Nov 2017

    Rice, pasta and noodles are considered to be basic staples in Morocco. Many consumers become familiar with noodles and pasta due to foodservice outlets that serve such food. Additionally, companies have been advertising these products heavily over ...

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    Country Report

    Processed Fruit and Vegetables in Morocco

    Nov 2017

    In 2017, processed fruit and vegetables remained one of the basic staples in Moroccan households. Shelf stable fruit and vegetables continued to be one of the main purchases in order to make salads, which are consumed daily at lunch. Shelf stable ...

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    Country Report

    Ready Meals in Morocco

    Nov 2017

    Ready meals in Morocco are gaining more popularity, especially amongst middle- and high-income groups. Many people are leading hectic lifestyles, especially in large cities, and thus have little time to cook. Ready meals are considered to be a go-to ...

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    Country Report

    Sauces, Dressings and Condiments in Morocco

    Nov 2017

    As the fast food culture is becoming increasingly popular in the country, especially among young people, the use of sauces, dressing and condiments is also becoming more frequent. Salad dressings are also becoming increasingly popular because many ...

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    Country Report

    Soup in Morocco

    Nov 2017

    Packaged soup in Morocco is still not very popular and local consumers tend to see it as being expensive and unhealthy. The Moroccan cuisine is full of a large number of soup recipes, mainly Harira. Additionally, many small fast food shops offer a ...

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    Country Report

    Spreads in Morocco

    Nov 2017

    Spreads remain very popular in Morocco in 2017. This is mainly because a large number of local consumers tend to buy them for consumption at breakfast time or to make a snack between lunch and dinner. Additionally, spreads are sold everywhere and ...

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    Country Briefing

    Economy, Finance and Trade: Morocco

    Nov 2017

    After a slowdown in 2016, the Moroccan economy will perform well in 2017, owing to improvement in agricultural produce and steady gains in private final consumption. The budget deficit remains high, but improved over 2011-2016, thanks to the state’s ...

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    Country Report

    Analgesics in Morocco

    Oct 2017

    Over the last few years consumers became more accustomed to self-treatment, especially when faced with minor health issues. The prolonged winter season of 2017 had a direct impact on the category, given the extended flu season, which resulted in ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Morocco

    Oct 2017

    Consumers in the country had to endure a long and harsh winter in 2017. Prolonged cold spells and changing weather conditions resulted in more demand for cough and cold remedies. On the other hand, rising pollution levels continued to pose a threat ...

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    Country Report

    Dermatologicals in Morocco

    Oct 2017

    Morocco is generally considered a country with a young population, and with the high fertility rate amongst women in the country, more babies are being born every year. This fuels the demand for nappy (diaper) rash treatments, due to the extreme and ...

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    Country Report

    Digestive Remedies in Morocco

    Oct 2017

    Western lifestyles are becoming more evident in the region. The country is enjoying a period of prosperity, and more people of both genders are now working on a full-time basis, especially in big cities, leading to a considerable increase in ...

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    Country Report

    Eye Care in Morocco

    Oct 2017

    Due to the growing number of people working with computers, demand for products to relieve eye strain is increasing, thus having a positive effect on sales of eye care products in 2017. A growing number of Moroccan consumers suffer from dry eyes as a...

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    Country Report

    Herbal/Traditional Products in Morocco

    Oct 2017

    Herbal/traditional products continues to benefit from growing demand for natural nutrition, due to the health and wellness trend in Morocco. Moroccan consumers increasingly perceive herbal//traditional products as having fewer side-effects than their...

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    Country Report

    NRT Smoking Cessation Aids in Morocco

    Oct 2017

    Quitting smoking with the help of NRT smoking cessation aids remains a major challenge in the country. As there are limited products available and their prices are very high, people who are willing to quit smoking generally tend to do it themselves, ...

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