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Morocco

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Morocco.

Morocco StatisticsConsumer Lifestyles in Morocco

Morocco Country BriefingsFuture Demographics: Morocco in 2030

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    Country Report

    Apparel Accessories in Morocco

    Mar 2017

    Both male and female consumers in Morocco regularly visit apparel and footwear specialist retailers outlets to shop for new garments and, for this reason, the widespread presence of apparel accessories in these outlets had a positive impact on sales ...

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    Country Report

    Childrenswear in Morocco

    Mar 2017

    The birth rate in Morocco remains relatively high. Children aged up to 14 years old constituted 28% of the Moroccan population in 2016 and this proportion is growing each year. Furthermore, many parents in the country are often in the habit of ...

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    Country Report

    Footwear in Morocco

    Mar 2017

    Sports footwear was a very popular category across consumers of all age groups in Morocco in 2016. Footwear represents a high percentage of sales for brands such as adidas and Nike as the products of these brands are recommended by most athletic ...

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    Country Report

    Hosiery in Morocco

    Mar 2017

    Growth in hosiery in Morocco in 2016 was positively impacted by the increasing employment rate among women, which led them to increase their spending on hosiery, as well as on other categories of apparel and footwear. The increase seen in the ...

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    Country Report

    Jeans in Morocco

    Mar 2017

    Jeans is a category of products which remain very popular among the young Moroccan population, many of whom are constantly exposed to Western culture through digital media channels. Demographically, the country’s population continues to be defined by...

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    Country Report

    Menswear in Morocco

    Mar 2017

    While menswear is a slightly smaller apparel category than womenswear in value sales terms, it registered slightly slower growth rates than womenswear during 2016. This was mainly due to the fact that men comprise 49% of the Moroccan population. ...

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    Country Report

    Apparel and Footwear in Morocco

    Mar 2017

    Apparel and footwear in Morocco performed strongly in 2016 and this was mainly due to the country’s healthy economic situation. Rising disposable incomes among much of the population and falling unemployment rates contributed positively to healthy ...

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    Country Report

    Sportswear in Morocco

    Mar 2017

    Sportswear saw current value growth of 4% in 2016, an improvement on the 3% current value growth recorded in the category in 2015. Growth rates in the category continue to be positively influenced by the increasing numbers of Moroccan people living ...

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    Country Report

    Womenswear in Morocco

    Mar 2017

    Womenswear remains the largest biggest apparel category in Morocco, accounting for 42% of value sales in apparel in 2016, marginally ahead of menswear, which also recorded a value share of 42% in apparel in 2016....

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    Country Report

    Other Hot Drinks in Morocco

    Mar 2017

    Morocco continues to witness the effect of rising health-consciousness on all hot drinks, and chocolate-based flavoured powder drinks is no exception. Consumers demand healthier alternatives to high-calorie, sugary drinks, such as low-sugar options ...

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    Country Report

    Hot Drinks in Morocco

    Mar 2017

    Hot drinks in Morocco continued to perform well in 2016. In current value growth terms, coffee remained the best performer within hot drinks, followed by tea and other hot drinks. A growing young population as well as ongoing retail expansion helped ...

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    Country Report

    Tea in Morocco

    Mar 2017

    In 2016 the country witnessed an increase in overall health-consciousness among Moroccans. This is expected to have been due to various programmes and awareness campaigns by the Moroccan Ministry of Health that encouraged people to reduce their ...

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    Country Report

    Coffee in Morocco

    Mar 2017

    The largely young and middle-aged population in the country continued to rapidly embrace Western lifestyles in 2016. This was mainly due to growing internet penetration, which led to more participation on social media sites such as Facebook, ...

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    Country Report

    Adult Incontinence in Morocco

    Mar 2017

    Moroccans are increasingly aware of the importance of incontinence products in their daily lives, such that the healthy and practical advantages of disposable products are the essential reasons for the shift from home-made cloths to manufactured ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Morocco

    Mar 2017

    Over time, Moroccans have developed new habits and daily practices in such a way that they have become more dependent than ever before on using tissue products in their personal environment. Hence, offering packaging paper as a tissue substitute ...

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    Country Report

    Nappies/Diapers/Pants in Morocco

    Mar 2017

    In Morocco, nappies/diapers/pants benefited from huge media coverage and intensive operations that targeted all consumer groups, including those living in rural areas. Indeed, those on low incomes developed awareness of these products and recorded a ...

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    Country Report

    Tissue and Hygiene in Morocco

    Mar 2017

    Tissue and hygiene in Morocco continued to perform well in 2016 thanks to several reasons. For instance, there were many international players that set up in Morocco in order to manage directly the distribution of their products. In addition, new ...

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    Country Report

    Retail Tissue in Morocco

    Mar 2017

    Retail tissue recorded a positive performance in Morocco in 2016, increasing by 8% in current terms. Strong growth was mainly due to increasing product diversity and availability, especially with continuous expansion in terms of points of sale and ...

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    Country Report

    Sanitary Protection in Morocco

    Mar 2017

    In Morocco, there was increased demand for several types of products within sanitary protection in 2016, resulting in 8% retail volume growth and 12% current value growth. Strong demand was due to several factors, including many new launches such as ...

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    Country Report

    Wipes in Morocco

    Mar 2017

    Moroccans continued to appreciate the hygienic and practical benefits of wipes in daily life. Moreover, the development of targeted products according to skin type and usage was attractive to consumers and boosted sales. Nevertheless, some emerging ...

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