Morocco

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Morocco. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Morocco StatisticsConsumer Lifestyles in MoroccoMorocco Country BriefingsFuture Demographics: Morocco in 2030

Country Report

Country Report

Cat Food in Morocco

May 2018

In Morocco many religious people believe that having a dog inside the house is prohibited according to Islamic traditions. Additionally, many people find it difficult to deal with having a dog as a pet inside their small apartments, especially in ...

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Dog Food in Morocco

May 2018

In 2018 the premium brands, especially in dry dog food, were still leading in terms of value and volume sales. Brands such as Pedigree, Purina and Royal Canin account for a huge chunk of sales in dry dog food in Morocco. This is mainly because dog ...

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Country Report

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Other Pet Food in Morocco

May 2018

Other pet food remained a very limited category in Morocco in 2017. This was mainly due to the fact that pets such as birds and fish are rarely adopted in the country. To illustrate, fish also require additional expenditure, which a large number of ...

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Country Report

Country Report

Pet Care in Morocco

May 2018

Pet care in Morocco remains a niche and relatively small market that is characterised by the fact that the majority of pet owners, especially dog owners, tend to be from the middle- and upper-income groups. Pet ownership is also limited to larger ...

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Country Report

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Pet Products in Morocco

May 2018

The rising economic confidence and purchasing power of local consumers is expected to benefit sales in pet products over the forecast period. A growing number of pet owners started to humanise their cats and dogs in Morocco, which is evident in them ...

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Baby and Child-Specific Products in Morocco

May 2018

Baby and child-specific products continued to register steady growth in retail current value terms. Leading players offered more diverse products compared to the previous year and new ranges. Some innovation in terms of product developments was ...

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Bath and Shower in Morocco

May 2018

Bath and shower registered positive retail current value growth in 2017. Many players invested in marketing activities to increase brand awareness and ensure wide coverage of their products in major retail outlets. They also invested in new ...

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Country Report

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Colour Cosmetics in Morocco

May 2018

There is strong potential for growth in colour cosmetics thanks to changing lifestyles and the entrance of new brands. Consumers followed trends, influenced by beauty bloggers and vloggers and sampled new brands. They tended to seek products that ...

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Deodorants in Morocco

May 2018

Deodorants continued to register positive retail current value growth, with a wide range of products available. Nonetheless, some households are loyal to their favourite brands and do not switch unless a compelling alternative is introduced. Leading ...

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Depilatories in Morocco

May 2018

Depilatories registered moderate retail current value growth in 2017. The category contained the wide range of products marketed at affordable prices. Marketing campaigns – mainly TV advertisements and ads in magazines – ran throughout the year to ...

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Fragrances in Morocco

May 2018

The value of imports of fragrances exceeded that of exports. The high growth of exports was due to rising demand for international perfumes, especially among middle-to-high-income consumers. This group tends to be aware of the latest launches and ...

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Country Report

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Hair Care in Morocco

May 2018

Hair care continued to register steady growth in retail current value terms in 2017 although the more mature categories registered slower growth. Many leading players in shampoos continued to invest in packaging types and sizes, integrate new ...

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Mass Beauty and Personal Care in Morocco

May 2018

Increasingly influenced by media reports and foreign cultures, consumers started to pay more attention to their looks. They took better care of themselves than previously and were more curious about new products developments and new brands. The ...

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Men's Grooming in Morocco

May 2018

Men’s grooming registered moderate growth in retail current value terms in 2017. Men started to take better care of their appearance and seek products developed for their skins. Men leading modern lifestyles became increasingly influenced by new ...

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Oral Care in Morocco

May 2018

The growing population and adoption of healthier lifestyles – including better dental hygiene – contributed to retail current value growth in oral care in 2017. Consumers typically seek a dentist’s advice and buy the recommended oral care products in...

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Beauty and Personal Care in Morocco

May 2018

In 2017, positive economic development and political stability in the country led to growth in major areas of the economy, including beauty and personal care. Inflation was stable and there were no significant increases in prices of products and ...

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Country Report

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Premium Beauty and Personal Care in Morocco

May 2018

Premium beauty and personal care brands registered growth at a moderate pace, especially in the women’s segment. With hectic lifestyles, women treated themselves with premium products more than before. Bars working adults, their income levels ...

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Skin Care in Morocco

May 2018

Skin care in Morocco has strong potential for growth. Women became more educated and the number of working women increased. Women’s income levels improved and their purchase behaviour started to change. They became more familiar with products in the ...

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Country Report

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Sun Care in Morocco

May 2018

Sun care continued to register steady retail current value growth in 2017. Many sun care brands revised their packaging types and sizes and also reviewed the placement of their products. While some sun care brands invested in shelf space in retail ...

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100% Home Delivery/Takeaway in Morocco

May 2018

Compared with other types of outlets in consumer foodservice in Morocco, 100% delivery/takeaway is set to experience some difficulties due to fierce competition; a significant number of 100% home delivery/takeaway outlets that open, close after a few...

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