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Morocco

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Morocco.

Morocco StatisticsConsumer Lifestyles in Morocco

Morocco Country BriefingsFuture Demographics: Morocco in 2030

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    Country Report

    Bottled Water in Morocco

    Feb 2018

    Carbonated and still bottled water are benefiting from a growing concern regarding artificial ingredients and high sugar intakes, taking share from carbonates. Bottled water brands are developing flavoured still and carbonated products, designed to ...

    US$990
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    Country Report

    Carbonates in Morocco

    Feb 2018

    The Moroccan population, which is not in line with Western society, is not as concerned about obesity as it is about disease-related ingredients, but as sugar falls into both categories, soft drinks with high sugar content are products most affected ...

    US$990
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    Country Report

    Concentrates in Morocco

    Feb 2018

    Increasing concerns over weight and diabetes-related issues are becoming increasingly widespread in Morocco, following communication campaigns organised by the government and a civil society increasingly informed through social media. This is ...

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    Country Report

    Energy Drinks in Morocco

    Feb 2018

    Along with the success of energy drinks, the parallel market expanded considerably. Most illegally imported products come essentially from Spain or Austria, especially since the tax on interior consumption (TIC) has doubled for energy drinks since ...

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    Country Report

    Juice in Morocco

    Feb 2018

    Although Morocco is a large citrus producer, national bottlers mainly import raw materials under the form of concentrated juice, as there are limited orange processing units in Morocco. The market prices make fruit unaffordable for local processors ...

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    Country Report

    Soft Drinks in Morocco

    Feb 2018

    There is an increasingly educated consumer base in Morocco, following growing social media penetration, giving consumers access to product composition and information about the importance of healthy nourishment. In addition, the Moroccan Government ...

    US$2,100
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    Country Report

    RTD Tea in Morocco

    Feb 2018

    RTD tea posted high off-trade volume and value growth rates as it is a new and immature category. However, it proved highly popular as there is a general decline in sales for juice drinks and carbonates, and was able to successfully position itself ...

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    Country Report

    Asian Speciality Drinks in Morocco

    Feb 2018

    No Asian speciality drinks were available in Morocco at the end of the review period, nor is there any data to suggest their entry over the forecast period....

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    Country Report

    RTD Coffee in Morocco

    Feb 2018

    There were no RTD coffee products available in Morocco at the end of the review period, nor is there any data to suggest their entry over the forecast period....

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    Country Report

    Sports Drinks in Morocco

    Feb 2018

    There were no sports drinks available in Morocco in 2017, nor is there any data to suggest the category’s entry over the forecast period....

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    Country Report

    Apparel and Footwear Specialist Retailers in Morocco

    Feb 2018

    Apparel and footwear specialist retailers is a steadily growing channel and is expected to continue developing. The positive macroeconomic in Morocco is positively influencing demand for apparel and footwear, even though the unemployment rate is ...

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    Country Report

    Convenience Stores in Morocco

    Feb 2018

    Working households are shifting to modern grocery retailers as they appreciate the convenience and adaptability to their work schedules. They have become increasingly demanding and busier than ever. However, consumers also make small purchases from ...

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    Country Report

    Direct Selling in Morocco

    Feb 2018

    Direct selling in Morocco is expected to continue to post stable growth over the forecast period. This channel is growing with the introduction of small direct sellers. The main players tend to specialise in the retailing of beauty products and ...

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    Country Report

    Discounters in Morocco

    Feb 2018

    Discounters recorded positive current value growth in 2017 and is estimated to continue growing over the forecast period. This type of channel is new to Moroccan retailing and widely appreciated by different age groups. Local consumers are satisfied ...

    US$990
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    Country Report

    Electronics and Appliance Specialist Retailers in Morocco

    Feb 2018

    Value sales of electronics and appliance specialist retailers continued to decline in 2017. The increasing unemployment rate in Morocco and the lack of improvement in disposable incomes of lower-socioeconomic segments were some of the factors ...

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    Country Report

    Health and Beauty Specialist Retailers in Morocco

    Feb 2018

    Interest in health and beauty in Morocco is predicted to remain stable. Increasing purchasing power and the changing lifestyle of consumers are two reasons behind the constant growth of these specialist retailers. Moroccans like to follow fashion and...

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    Country Report

    Home and Garden Specialist Retailers in Morocco

    Feb 2018

    Home and garden specialist retailers is predicted to decline over the forecast period. The lack of improvement in Moroccans’ disposable incomes, the rising unemployment rate, the cost of real estate and the lack of strategic locations in city centres...

    US$990
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    Country Report

    Homeshopping in Morocco

    Feb 2018

    Homeshopping was not present in Morocco at the end of the review period....

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    Country Report

    Hypermarkets in Morocco

    Feb 2018

    Hypermarkets dominates value sales within modern grocery retailers in Morocco. It is estimated to continue growing over the forecast period. Marjane Holding, the leading player, is the oldest hypermarket in Morocco and has ensured a national presence...

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    Country Report

    Internet Retailing in Morocco

    Feb 2018

    Internet subscriptions in Morocco continued to grow in 2017 with the penetration rate increasing rapidly. Technology is changing e-commerce in Morocco, and consumers are becoming increasingly interested, especially in those retailers that specialise ...

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