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Morocco

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Morocco.

Morocco StatisticsConsumer Lifestyles in Morocco

Morocco Country BriefingsFuture Demographics: Morocco in 2030

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    Country Briefing

    Business Dynamics: Morocco

    Aug 2017

    Though in the recent past Morocco has made considerable improvements to its business environment, it continues to suffer from a challenging regulatory environment, rigid labour market conditions and an inefficient bureaucracy. Furthermore poor higher...

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    Country Report

    In-Car Entertainment in Morocco

    Aug 2017

    The ongoing growth in smartphone ownership in Morocco impacted in-car entertainment sales in 2017. Smartphones offer applications that are alternatives to GPS devices, such as Google Map and HERE WeGo. As a result, many Moroccans see GPS devices as ...

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    Country Report

    Computers and Peripherals in Morocco

    Aug 2017

    The use of portable devices in Morocco witnessed a big increase during the review period. The demand for smartphones and tablets has expanded among Moroccans, since they are easy to use and are becoming more affordable. There is an increasing ...

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    Country Report

    Home Audio and Cinema in Morocco

    Aug 2017

    Home audio and cinema sales were mainly driven by hi-fi systems, with other types being impacted negatively by changing consumer habits. Moroccan consumers shifted toward LED TVs, which offer high-quality video and audio features....

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    Country Report

    Home Video in Morocco

    Aug 2017

    Moroccan consumers’ relationship with TVs is very strong since they tend to spend a lot of time watching television. This relationship has been strengthened by continuous innovation, which increased the offer of high-quality TVs in the country....

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    Country Report

    Imaging Devices in Morocco

    Aug 2017

    The sustainable expansion of smartphones continued to negatively affect sales of imaging devices in 2017. Consumers continued to switch to more portable devices like smartphones, which offer the potential for high-quality photos and videos. Being ...

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    Country Report

    Mobile Phones in Morocco

    Aug 2017

    The fast spread of mobile phones continued in Morocco in 2017, with consumers showing more and more interest in smartphones. Moroccan consumers were increasingly attracted by the various features of smartphones and their ability to connect to the ...

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    Country Report

    Consumer Electronics in Morocco

    Aug 2017

    Moroccan consumers are big fans of electronic devices and retail volume sales of consumer electronics registered a significant jump in sales in 2017, to continue the growth trend over the review period. Sales of consumer electronics were mainly ...

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    Country Report

    Portable Players in Morocco

    Aug 2017

    The sustained fast growth in sales of smartphones and tablets has had a big impact on portable players. Portable media players were specifically affected by the shift to smartphones and tablets, which consumers increasingly choose for listening to ...

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    Country Report

    Wearable Electronics in Morocco

    Aug 2017

    In 2017, wearable electronics recorded a 48% increase in retail volume sales, as the demand for fitness/activity products grew among middle-to-high-income consumers. Furthermore, in line with the growing Western influence in the country, consumers ...

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    Country Report

    Cigarettes in Morocco

    Jul 2017

    The smoking prevalence rate in Morocco continues to grow, pushing up cigarette volume sales in 2016. The percentage of both the male and female population who are smokers rose in 2016. There was a steady increase in cigarette volume sales despite ...

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    Country Report

    Tobacco in Morocco

    Jul 2017

    Cigarettes, cigars, cigarillos and smoking tobacco all recorded growth in 2016. The smoking population continues to rise despite the rising average unit price of tobacco and government efforts to reduce the smoking population. Most new smokers are ...

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    Country Report

    Beer in Morocco

    Jun 2017

    Beer continued to perform poorly in 2016, with total volume sales declining by 7%. This was partly due to the growing influence on consumer behaviour of government campaigns warning of the negative health effects of drinking alcohol. Price increases ...

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    Country Report

    Cider/Perry in Morocco

    Jun 2017

    Total cider/perry volume sales remained negligible in Morocco at the end of the review period. This was due to low consumer awareness and weak distribution of this product type....

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    Country Report

    Alcoholic Drinks in Morocco

    Jun 2017

    Alcoholic drinks in Morocco posted declines in total volume sales throughout the review period. The pace of decline in total volume sales increased from 2013, after a significant tax hike led alcoholic drinks importers to raise their prices in order ...

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    Country Report

    Rtds/High-Strength Premixes in Morocco

    Jun 2017

    The niche status and poor performance of RTDs/high-strength premixes in 2016 were partly the result of low awareness of this product type among Moroccan consumers. At the same time, the category’s development continued to be hampered by the limited ...

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    Country Report

    Spirits in Morocco

    Jun 2017

    Political and economic stability helped to bolster on-trade spirits consumption in Morocco in 2016. These conditions made consumers more inclined to go out to on-trade establishments instead of drinking at home, while also encouraging the opening of ...

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    Country Report

    Wine in Morocco

    Jun 2017

    Total wine volume sales grew by 1% in 2016. While this was slightly slower than the corresponding CAGR for the entire review period, growth in inbound tourism in Morocco helped to ensure that the category continued to develop positively overall....

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    Country Report

    Better For You Beverages in Morocco

    Jun 2017

    BFY reduced sugar soft drinks recorded 2% growth in 2016 and remained the largest category in BFY beverages in Morocco accounting for an 86% value share. With increased awareness about healthier living, more consumers are beginning to look for ...

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    Country Report

    Better For You Packaged Food in Morocco

    Jun 2017

    Morocco has been posting alarming data about obesity, with 14% of Moroccan children considered obese. This rate is likely to increase over time. It also stated that obesity-related costs have reached MAD24 billion, or around 3% of GDP. In addition, ...

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