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Morocco

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Morocco.

Morocco StatisticsConsumer Lifestyles in Morocco

Morocco Country BriefingsFuture Demographics: Morocco in 2030

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    Country Report

    Consumer Lending in Morocco

    Oct 2017

    Consumer lending in Morocco goes through some difficulties from time to time, mainly because it depends a lot on the agricultural year; nevertheless, it remains a very promising and growing market full of opportunities. According to Bank Al Maghrib ...

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    Country Report

    Financial Cards and Payments in Morocco

    Oct 2017

    It is undeniable that the Moroccan economy is developing and improving thanks to direct foreign investments, being a very appealing tourist destination, having a developing industry, good infrastructure, higher consumption and political stability. ...

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    Country Briefing

    Income and Expenditure: Morocco

    Sep 2017

    The performance of Morocco’s consumer market was sluggish over 2011-2016, due to the country’s relatively subdued GDP growth during this period. While rising incomes are allowing Moroccan households to channel more resources to discretionary ...

    US$250
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    Country Report

    Car Rental in Morocco

    Sep 2017

    Travelling in Morocco from city to city sometimes take hours. Additionally, public transportation is not very well suited to what tourists expect, especially when they arrive from developed countries where transportation is clean and very organised. ...

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    Country Report

    Intermediaries in Morocco

    Sep 2017

    Intermediaries recorded offline value growth of 6% in 2017 to reach MAD1.3 billion. This growth was mainly driven by the rising number of tourists in the country in 2017. Many tourists tend to rely on intermediaries because of their services, and ...

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    Country Report

    Lodging in Morocco

    Sep 2017

    Hotels recorded 4% value sales growth in Morocco in 2017. This was mainly due to the rising number of tourists in the country, along with the discounts and appealing deals that hotels offered to people all year round. Additionally, greater purchasing...

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    Country Report

    Online Travel Sales To Residents in Morocco

    Sep 2017

    In 2017, online travel sales to residents recorded growth of 8% in current value terms. The rising number of people using debit/credit cards, along with the proliferation of online platforms offering online sales and bookings, such as those operated ...

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    Country Report

    Travel in Morocco

    Sep 2017

    The political stability of the country along with the improvements in transportation infrastructure and in the quality of roads, hotels and leisure activities have kept tourists coming from all over the world. Additionally, the government has ...

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    Country Report

    Flows in Morocco

    Sep 2017

    Inbound arrivals recorded a growth rate of 3% in 2017, to reach 5.5 million trips. This was mainly due to the fact that Morocco remains a favourite destination among European tourists. This is because of the growing and improving infrastructure of ...

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    Country Report

    Airlines in Morocco

    Sep 2017

    Open-skies agreements in Morocco increased the number of airlines flying into and out of the country in 2017. In previous years, the country had one exclusive airline, which is Royal Air Maroc SA; however, with the new strategy of the Moroccan ...

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    Country Profile

    Morocco: Country Profile

    Sep 2017

    The economy will improve significantly in 2017. Steady gains in private final consumption and a strong pickup in agriculture will be the main drivers. Public investment in infrastructure and growth of tourism will provide additional support. The ...

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    Country Briefing

    Business Dynamics: Morocco

    Aug 2017

    Though in the recent past Morocco has made considerable improvements to its business environment, it continues to suffer from a challenging regulatory environment, rigid labour market conditions and an inefficient bureaucracy. Furthermore poor higher...

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    Country Report

    In-Car Entertainment in Morocco

    Aug 2017

    The ongoing growth in smartphone ownership in Morocco impacted in-car entertainment sales in 2017. Smartphones offer applications that are alternatives to GPS devices, such as Google Map and HERE WeGo. As a result, many Moroccans see GPS devices as ...

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    Country Report

    Computers and Peripherals in Morocco

    Aug 2017

    The use of portable devices in Morocco witnessed a big increase during the review period. The demand for smartphones and tablets has expanded among Moroccans, since they are easy to use and are becoming more affordable. There is an increasing ...

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    Country Report

    Home Audio and Cinema in Morocco

    Aug 2017

    Home audio and cinema sales were mainly driven by hi-fi systems, with other types being impacted negatively by changing consumer habits. Moroccan consumers shifted toward LED TVs, which offer high-quality video and audio features....

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    Country Report

    Home Video in Morocco

    Aug 2017

    Moroccan consumers’ relationship with TVs is very strong since they tend to spend a lot of time watching television. This relationship has been strengthened by continuous innovation, which increased the offer of high-quality TVs in the country....

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    Country Report

    Imaging Devices in Morocco

    Aug 2017

    The sustainable expansion of smartphones continued to negatively affect sales of imaging devices in 2017. Consumers continued to switch to more portable devices like smartphones, which offer the potential for high-quality photos and videos. Being ...

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    Country Report

    Mobile Phones in Morocco

    Aug 2017

    The fast spread of mobile phones continued in Morocco in 2017, with consumers showing more and more interest in smartphones. Moroccan consumers were increasingly attracted by the various features of smartphones and their ability to connect to the ...

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    Country Report

    Consumer Electronics in Morocco

    Aug 2017

    Moroccan consumers are big fans of electronic devices and retail volume sales of consumer electronics registered a significant jump in sales in 2017, to continue the growth trend over the review period. Sales of consumer electronics were mainly ...

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    Country Report

    Portable Players in Morocco

    Aug 2017

    The sustained fast growth in sales of smartphones and tablets has had a big impact on portable players. Portable media players were specifically affected by the shift to smartphones and tablets, which consumers increasingly choose for listening to ...

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