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Morocco

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Morocco.

Morocco StatisticsConsumer Lifestyles in Morocco

Morocco Country BriefingsFuture Demographics: Morocco in 2030

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    Dairy in The Middle East and Africa

    Jan 2017

    With slowing dairy demand in China, restricted entry to Russia and ramped-up production in Europe, the Middle East and Africa region has gained traction among dairy players as it will be the second largest contributor to absolute value growth over ...

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    Country Report

    Air Care in Morocco

    Jan 2017

    Sales of air care products continued to grow strongly in 2016. Many communities, especially in large cities, still lack a hygienic environment and thus air care products are important in order to neutralize odours and provide a pleasant fragrance to ...

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    Country Report

    Bleach in Morocco

    Jan 2017

    Many Moroccans still consider bleach as a commodity product which can be used to clean a variety of surfaces in their homes. A large number of consumers regard bleach as highly effective for cleaning as it is inexpensive and is effective in killing ...

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    Country Report

    Dishwashing in Morocco

    Jan 2017

    Moroccans are leading hectic lifestyles, especially in the large cities. The metropolitan area of Casablanca-Raba, which accounts for more than 10 million inhabitants, is well known for its busy lifestyle. Many citizens lack the time to wash their ...

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    Country Report

    Home Insecticides in Morocco

    Jan 2017

    Large crowded cities continue to struggle with waste disposal due to the large number of households and the low quality of waste disposal companies. In addition, pollution is extremely common amongst poor communities in cities, which obliges a large ...

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    Country Report

    Laundry Care in Morocco

    Jan 2017

    Concentrated formulas in detergents, including both powder and liquid, continued to record strong value and volume growth in 2016 at the expense of standard formulas. International companies, including Procter & Gamble North West Africa and Unilever ...

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    Country Report

    Home Care in Morocco

    Jan 2017

    Home care in Morocco maintained its healthy value growth, with laundry care, home insecticides and dishwashing representing the bulk of sales. Many Moroccans now have access to electricity and thus the use of washing machines and dishwashers ...

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    Country Report

    Polishes in Morocco

    Jan 2017

    Polishes recorded 4% volume and 6% value growth in Morocco in 2016. Polishes are popular amongst a very small base of consumers and are mainly used to clean modern and expensive furniture. Metal polish is often used by car owners to clean their cars....

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    Country Report

    Surface Care in Morocco

    Jan 2017

    Many Moroccans used to clean their home surfaces using bleach and detergents. However, with the strong advertising campaigns by home care players on TV, many householders are becoming more familiar with surface care products and this helped change ...

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    Country Report

    Toilet Care in Morocco

    Jan 2017

    The growing purchasing power of Moroccan consumers in 2016 helped the shift from bleach and other multi-purpose cleaners to more specialised products such as toilet care products. A large number of Moroccans have modern toilets and thus tend to keep ...

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    Country Report

    Confectionery in Morocco

    Dec 2016

    Mars Morocco remained the leader in chocolate confectionery in 2016 with a value share of 20%. Although it retained its leading position, Mars Morocco recorded a decline in its retail value share compared to the 26% it achieved in 2015. This was ...

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    Country Report

    Dairy in Morocco

    Dec 2016

    Fromageries Bel SA led cheese sales in Morocco in 2016 with a 38% value share. The company benefits from the success of its brand La Vache Qui Rit, which is the leading brand in the overall cheese category, with a 30% value share in 2016....

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    Country Report

    Apparel and Footwear Specialist Retailers in Morocco

    Dec 2016

    Due to the economic deterioration in 2016, in parallel with general inflation, Morocco saw its GDP growth fall from 5% in 2015 to 3% in 2016. Moreover, the lack of security recorded amongst Moroccans created a fear of both terrorism and physical ...

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    Country Report

    Direct Selling in Morocco

    Dec 2016

    Direct selling in Morocco recorded a positive performance in 2016, despite the important economic decline that the country was undergoing in the year. This can be explained by the continuous emergence of direct selling companies such as QNET, the ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Morocco

    Dec 2016

    Moroccans reduced their consumption of consumer electronics and appliances in 2016, in spite of the development of technologies and payment facilities. Lack of disposable income due to unemployment and higher inflation made consumers focus on ...

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    Country Report

    Grocery Retailers in Morocco

    Dec 2016

    2016 was a critical year for the economy in Morocco, with several macroeconomic factors affecting retailing, including grocery retailers. The first factor was the high level of inflation on some basic need products, such as vegetables and fuel. ...

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    Country Report

    Health and Beauty Specialist Retailers in Morocco

    Dec 2016

    Due to the poor economic situation in Morocco in 2016, there was an important decrease in purchasing power, especially due to the rapid and high inflation recorded on basic need products such as food and fuel. Indeed, Moroccan women started to look ...

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    Country Report

    Home and Garden Specialist Retailers in Morocco

    Dec 2016

    The performance of home and garden specialist retailers is closely related to real estate growth. Therefore, the decline in real estate directly negatively impacted activity in retailing, leading home and garden specialist retailers to post a current...

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    Country Report

    Internet Retailing in Morocco

    Dec 2016

    In Morocco, internet retailing recorded 8% value growth in current terms in 2016, to reach MAD2.5 billion. Several factors were behind this positive performance, such as growing applications for payment security and the impressive development of ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Morocco

    Dec 2016

    Aksal Groupe maintained its leading position in bags and luggage specialist retailers with a 7% value share in 2016. The company has strong exclusive contracts with globally famous and luxurious brands. However, in spite of being ranked first in this...

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