Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Morocco. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sun care witnessed dynamic current value growth in Morocco in 2023. Dermocosmetics sun care is thriving in Morocco, accounting for the majority of total sun care value sales. Sun care has enjoyed steady development due to the expansion of tourism,…
Skin care witnessed dynamic growth in Morocco in 2023. Dermocosmetics skin care is thriving in Morocco, particularly dermocosmetics facial care, which is achieving a higher level of penetration amongst Moroccan consumers. Dermocosmetic skin care…
Premium beauty and personal care saw double-digit current value growth in Morocco in 2023. Premium brands are gradually becoming more prominent, mostly in the skin care category. Consumers are increasingly looking for premium dermocosmetics products…
Oral care registered current value growth in Morocco in 2023. Oral care is seeing sales increase largely because of an expanding consumer base, as rising levels of health and hygiene awareness lead to more rigorous and regular oral care regimens.…
Men’s grooming saw current value growth in Morocco in 2023. Men’s razors and blades posted moderate value growth and a slight fall in volumes, due mainly to the maturity of the category. Moreover, the decline in volumes can also be attributed to the…