Myanmar

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

Rapid population expansion in 2021-2040 will be driven by natural increase. The ageing trend will accelerate; however, Myanmar will remain relatively young in a regional context and if prepared it could take advantage of a demographic dividend over…

Emerging Asia has been one of the most exciting regions in emerging markets during the last two decades and this trend is expected to continue, though the pace of growth has slowed down as the economies transform and mature. By 2040, emerging Asia…

The report examines key factors in supply chain risks in metals, energy and agricultural commodities. Production, market supply concentration and political risks analysis can help to better identify potential risks and prepare for potential…

With a turnover of USD365.8 billion in 2021, Asia Pacific was the world’s second largest region for recreation, entertainment and arts. Over the next decade, the region’s entertainment industry is poised to grow at the fastest rate, nearly closing…

Asia Pacific remained the largest global producer of food, beverages and tobacco in 2021, with sales valued at USD3,809 billion. With the release of pent-up demand, the industry’s turnover witnessed an increase in 2021. Going forward, expanding…

Retail in Myanmar witnessed double-digit growth in current value terms in 2022 but this was largely driven by high inflation and the depreciation of the local currency exchange rate. Households became more price sensitive amidst declining purchasing…

Myanmar struggles with lack of political and economic stability, weak financial sector and widespread corruption, limiting its business environment. The country also face increasing issues with its vast informal labour market, poor financial system,…

Consumption of tax-paid cigarettes continues to fall in 2022, with many consumers eschewing locally manufactured cigarettes in favour of either illicit imports or traditional cheroots and quids. Demand for the Red Ruby brand continues to decline…

In 2022, alcoholic drinks recovered from the COVID-19 pandemic in line with restrictions easing, which has had numerous benefits for on-trade sales. However, the industry overall now faces a new set of challenges due to global inflation which is…

In 2023, Myanmar's recovery from the COVID-19 pandemic and military coup faces new challenges due to global inflation. Soaring prices have led to decreased purchasing power, prompting a shift in snack consumption patterns. Consumers are downtrading…

The Mandalay in Myanmar report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Yangon in Myanmar report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

In 2023, baby food has seen retail price increases, especially for imported products, due to the weakening of the local currency. Despite these challenges, the category remains promising, driven by growing adoption rates and repeat purchases among…

Consumers are increasingly adopting a preventative approach to maintaining good health, which continues to drive interest in vitamins and dietary supplements in 2023. Established brands continue to dominate sales as brand loyalty is relatively high…

Mandalay and Monywa are Myanmar’s most economically vibrant cities, benefiting from higher productivity levels and more extensive digitalisation as compared to other cities in the country. Meanwhile, Yangon holds the highest potential for future…

Myanmar's per capita income is expected to see a modest increase. Middle Youth will continue to shape luxury spending trends. However, income inequality is set to rise to extremely high levels in global terms. Social class A is poised for rapid…

The number of households is set to increase moderately in Myanmar over 2022-2027, with couples with children remaining the dominant household type. In 2022, household spending was affected by inflation, which stood at 18.3%, elevating living costs.…

Retail volume sales of cooking ingredients and meals stabilised in 2023 due to recovery of foodservice, which had declined as a result of the pandemic and the post-coup economic downturn. However, total volume sales declined as prices rose due to…

Political and economic repercussions, such as regional conflicts, inflation, and currency depreciation, resulting from the 2021 coup have cast a shadow on Myanmar's staple foods in 2023. Retail prices have persistently surged across various…