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New Zealand

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand.

New Zealand StatisticsConsumer Lifestyles in New Zealand

New Zealand Country BriefingsFuture Demographics: New Zealand in 2030

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    New Zealand: Country Profile

    Dec 2016

    The economy will continue to grow steadily in 2016. Gains in migration and solid growth in construction, retail trade and private consumption will be the main drivers. Increases in fixed investment (particularly in construction) will more than offset...

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    Country Report

    Confectionery in New Zealand

    Dec 2016

    Cadbury Confectionery Ltd led chocolate confectionery in 2016 with a 50% value share, comparable to 2015. With Easter being the biggest chocolate event of the year, with traditions such as Easter gifts and Easter egg hunts, chocolate giving drives ...

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    Country Report

    Dairy in New Zealand

    Dec 2016

    Fonterra Brands (NZ) Ltd led cheese with a 46% value share in 2016, comparable to 2015, with the company a top three player in every category within cheese. Within the fastest-growing category, Fonterra Brands had the fastest-growing brand, with its ...

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    Country Report

    Apparel and Footwear Specialist Retailers in New Zealand

    Dec 2016

    Domestic players faced pressure from the increase in the number of international retailers expanding into an already highly competitive and low margin environment in New Zealand in 2016. The Swedish apparel retailer Hennes & Mauritz (H&M) announced ...

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    Country Report

    Direct Selling in New Zealand

    Dec 2016

    In 2016, players in direct selling were increasingly aware of the potential threat from internet retailing, and some used online marketing tools to increase their brand awareness and shifted their focus to e-commerce to reduce overhead costs, whilst ...

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    Country Report

    Electronics and Appliance Specialist Retailers in New Zealand

    Dec 2016

    Low interest rates and the positive housing market in 2015 and 2016 in cities in New Zealand such as Queenstown and Auckland fuelled the increase in retail spending on consumer electronics and consumer appliances such as white goods and televisions....

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    Country Report

    Grocery Retailers in New Zealand

    Dec 2016

    2016 saw heightened competition between the two leaders in grocery retailers in New Zealand, namely Progressive Enterprises and Foodstuffs (North Island). Both players unveiled store expansion plans in 2016. Foodstuffs is planning to invest ...

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    Country Report

    Health and Beauty Specialist Retailers in New Zealand

    Dec 2016

    Health and beauty specialist retailers experienced 2% growth in current value terms in 2016, to reach NZD2.4 billion, which was a slightly better performance than the CAGR of 1% seen in the review period. This was mostly due to the good performance ...

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    Country Report

    Home and Garden Specialist Retailers in New Zealand

    Dec 2016

    The New Zealand housing boom was the key driver of value growth in home and garden specialist retailers in 2016. Record-low interest rates and the increase in the population, driven by high levels of net migration and high-income foreign property ...

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    Country Report

    Homeshopping in New Zealand

    Dec 2016

    In 2016, homeshopping in New Zealand declined by 4% in current value terms, and this can largely be attributed to the competition from internet retailing. New Zealanders continued to shift from homeshopping to internet retailing due to the ...

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    Internet Retailing in New Zealand

    Dec 2016

    In 2016, domestic internet retailers continued to face strong competition from international online retailers, as GST is exempt on physical goods purchased outside of New Zealand under NZD400. The government imposed GST on digital goods from October ...

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    Leisure and Personal Goods Specialist Retailers in New Zealand

    Dec 2016

    There was an increase in the number of luxury bags and luggage specialist retailers entering New Zealand in 2016, to service the growing demand from incoming tourists and affluent migrants. Chanel opened its first New Zealand boutique in Auckland’s ...

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    Country Report

    Mixed Retailers in New Zealand

    Dec 2016

    152-year old department store Kirkcaldie & Stains closed its store in early 2016, due to the rising commercial rent and competition from internet retailing. Australian-owned David Jones took over Kirkcaldie & Stains’s lease, and invested ...

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    Country Report

    Retailing in New Zealand

    Dec 2016

    Retailing in New Zealand experienced a positive performance in 2016, driven by the strong demand for domestic and international goods and services. This owed much to continuing economic recovery, the improvement in employment and the rise in ...

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    Country Report

    Vending in New Zealand

    Dec 2016

    In 2016, New Zealand remained the third most obese nation amongst OECD countries (31% of the population). As part of the government’s Healthy Families NZ Initiative to aid New Zealanders to lead healthy and active lifestyles, Auckland Council ...

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    Country Report

    Packaged Food in New Zealand

    Nov 2016

    Record low interest rates have led to a highly competitive retail environment in 2016, with supermarkets placing increasing emphasis on their portfolios of private label products, owing to increased margins afforded to them utilising this strategy. ...

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    Country Report

    Processed Meat and Seafood in New Zealand

    Nov 2016

    Convenience and health and wellness were the key trends influencing processed meat and seafood in 2016. Time-poor consumers increasingly turned to processed meat and seafood for both snack and meal options, while remaining health and wellness ...

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    Country Report

    Rice, Pasta and Noodles in New Zealand

    Nov 2016

    Rice, pasta and noodles continued to be influenced in 2016 by the growing ethnic diversity of New Zealand. High levels of immigration to the country from South East Asia has fuelled demand for rice and noodles in particular, not only from immigrants,...

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    Country Report

    Baked Goods in New Zealand

    Nov 2016

    Health and wellness trends continued to influence baked goods in 2016, with strong new product development activity in the category focused on premium segments and targeted towards gluten-free products, as well as low carbohydrate products. While ...

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    Country Report

    Breakfast Cereals in New Zealand

    Nov 2016

    The biggest story influencing breakfast cereals in New Zealand in 2016 was the introduction of the new Health Star Rating system. The major players in the category such as Hubbards Foods Ltd and The Sanitarium Health Food Co have responded to ...

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