New Zealand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

New Zealand StatisticsConsumer Lifestyles in New ZealandNew Zealand Country BriefingsFuture Demographics: New Zealand in 2030

Country Report

Country Report

Cigars, Cigarillos and Smoking Tobacco in New Zealand

Jul 2018

In 2017, cigarillos continued to outperform cigars, as the trend for smaller cigars, including cigarillos, remained strong. Cigarillos was the only category to experience positive volume growth in 2017. Within cigars, there was a growing trend of ...

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Country Report

Country Report

Cigarettes in New Zealand

Jul 2018

The government launched the Smokefree New Zealand campaign, a long view programme to make New Zealand smoke free (a goal of only 5% of the population smoking) by 2025. To achieve this, a number of deterrents have been put into place to discourage ...

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Country Report

Country Report

Tobacco in New Zealand

Jul 2018

Current value growth of cigarettes outperformed volume in 2017, solely due to annual price increases based on rising excise tax. However, value growth was not as strong in 2017 as it was in 2016, due to the overall volume slowdown. The volume drop in...

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Country Report

Country Report

Smokeless Tobacco and Vapour Products in New Zealand

Jul 2018

Vapour products were present in New Zealand in 2017; however, nicotine-based products were limited to being available for sale online for personal use. Although nicotine-based vapour products remained illegal in 2017 according to the Ministry of ...

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Country Briefing

Country Briefing

Economy, Finance and Trade: New Zealand

Jul 2018

New Zealand boasts being one of the most developed nations globally. The economy is slowing, but will continue to grow at a healthy pace. Higher external demand, mainly from its major trade partner (China), and improving commodity prices have helped ...

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Country Report

Country Report

Beer in New Zealand

Jun 2018

Increasing consumer confidence and thus spending helped beer to achieve both solid total volume and current value growth in 2017, with this being a better performance than the review period average. Growth was driven by new product development, ...

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Country Report

Country Report

Cider/Perry in New Zealand

Jun 2018

With an abundance of craft brewers in New Zealand and near saturation in beer, many craft breweries have turned their attention to growing their presence in cider/perry. Thanks to similar production techniques and a strong apple growing supply chain ...

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Country Report

Country Report

Alcoholic Drinks in New Zealand

Jun 2018

Alcoholic drinks in New Zealand recorded stronger total volume growth in 2017 than in 2016, with the market continuing to recover from the decline in sales seen in previous years. Over the review period the craft and premiumisation trends continued ...

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Country Report

Country Report

Rtds/High-Strength Premixes in New Zealand

Jun 2018

RTDs/high-strength premixes has traditionally been one of the more innovative categories in alcoholic drinks in New Zealand, with Independent Liquor in particular known for its strong innovation pipeline, which has seen rapid turnaround times from ...

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Country Report

Country Report

Spirits in New Zealand

Jun 2018

With New Zealand well and truly embracing the craft beer revolution, spirits has emerged as the next big growth category for the craft movement in alcoholic drinks. Local distilleries, having recognised the burgeoning craft spirits scene ...

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Country Report

Country Report

Wine in New Zealand

Jun 2018

Total wine volume sales recovered in 2017 following a decline in 2016. The good reputation of local wines, particularly Sauvignon Blanc and Pinot Noir, helped to drive consumer demand, with New Zealanders embracing the wine culture. Further positive ...

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Country Report

Country Report

Baby and Child-Specific Products in New Zealand

Jun 2018

From 2007/2008, there was a slow decline in the number of babies being born. In 2015/2016 there was a period of statis; however, as the fertility rate falls below replacement level, there will be fewer births over the forecast period. Women are ...

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Country Report

Country Report

Bath and Shower in New Zealand

Jun 2018

Intimate hygiene washes and wipes continued to perform well in 2017, as a number of brands are now well-established in supermarkets. Previously only available through chemists/pharmacies, these products have become better-known, as supermarkets saw ...

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Country Report

Country Report

Colour Cosmetics in New Zealand

Jun 2018

Although Mecca Cosmetica was present in New Zealand over the review period, the launch of Mecca Maxima in 2017 made new brands available, including those previously only available online. The launch in Wellington was a success, and more stores were ...

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Country Report

Country Report

Deodorants in New Zealand

Jun 2018

Deodorant sprays was revitalised over the review period with the introduction of body mists. Previously, deodorant sprays were either antiperspirant aerosol sprays for underarm odour protection, or body sprays used for more general body refreshing. ...

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Country Report

Country Report

Depilatories in New Zealand

Jun 2018

Women’s razors and blades saw negligible current value growth in 2017; however, this was an improvement after two years of decline. Over the review period, disposable razors gained share due to their affordability, and the difficulty finding the ...

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Country Report

Country Report

Fragrances in New Zealand

Jun 2018

Over the latter half of the review period manufacturers launched popular fragrances in mini sets. These are normally smaller bottles of 10-25ml in sets of three to six varieties. These are great for manufacturers, as they provide an opportunity for ...

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Country Report

Country Report

Hair Care in New Zealand

Jun 2018

2017 saw the continuation of product developments for older consumers, with hair care products more specific to older consumers’ hair, including products for greying, dry and brittle hair, along with those to address hair thinning. Over the review ...

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Country Report

Country Report

Mass Beauty and Personal Care in New Zealand

Jun 2018

Over the review period, supermarkets looked at ways to develop beauty and personal care beyond mainstream brands and private label, trying to offer added-value products which differentiate from those in competing channels. New Zealand has developed a...

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Country Report

Country Report

Men's Grooming in New Zealand

Jun 2018

As men’s skin care has become a more relevant category, particularly amongst young men, this has made the positioning and performance of men’s post-shave and men’s skin care products somewhat blurred. Prior to gentler post-shave products, alcohol was...

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