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New Zealand

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand.

New Zealand StatisticsConsumer Lifestyles in New Zealand

New Zealand Country BriefingsFuture Demographics: New Zealand in 2030

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    New Zealand: Country Profile

    Mar 2017

    The economy will continue to grow steadily in 2017. Solid gains in private final consumption and exports, a healthy labour market and strong consumer confidence all provide support. Population growth, driven by net immigration, is another source of ...

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    Country Report

    Asian Speciality Drinks in New Zealand

    Feb 2017

    Asian specialty drinks remained a negligible category for New Zealand in 2016....

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    Country Report

    Bottled Water in New Zealand

    Feb 2017

    In March 2016, the Ministry of Health released a press statement, encouraging schools to adopt a healthy drinks policy, with a simple selection of only water and reduced fat milk being allowed. This is the result of Ministry claims that drinks high ...

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    Country Report

    Carbonates in New Zealand

    Feb 2017

    After a strong performance in 2015 with new carbonates launches and product extensions, 2016 lacked lustre in new products, with companies focusing more on promoting current ranges. In particular, the major launches within low calorie cola carbonates...

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    Country Report

    Concentrates in New Zealand

    Feb 2017

    Powder concentrates overall, continued to struggle in New Zealand, despite the development of sports drinks and reduced sugar in the category over the review period. In particular, Hansells Food Group introduced its brand Vitasport, a range of powder...

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    Country Report

    Energy Drinks in New Zealand

    Feb 2017

    Effective from May 2016, Coco-Cola secured a 20-year distribution contract in both Australia and New Zealand for the Monster brand of energy drink on behalf of Monster Beverage Corp. With the brands Lift Plus and Mother already in its portfolio, the ...

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    Country Report

    Juice in New Zealand

    Feb 2017

    There was strong polarisation within juice in 2016, which saw both juice drinks (up to 24% juice) and not from concentrate 100% juice gain in demand, to the detriment of reconstituted 100% juice and nectars, which both experienced a drop in off-trade...

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    Country Report

    Soft Drinks in New Zealand

    Feb 2017

    Bottled water continued to show strong double-digit growth in off-trade value terms driven by a number of factors in 2016. The category is strong in health and wellness positioning, and continued to be the preferred beverage over many high sugar ...

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    Country Report

    RTD Coffee in New Zealand

    Feb 2017

    New Zealanders in general appreciate milk-based coffee. This is reflected in coffee under hot drinks with the strong trend of milk-based latte coffee mixes. 70% of New Zealanders are believed to prefer tea and coffee with milk. Milk-based RTD coffee ...

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    Country Report

    RTD Tea in New Zealand

    Feb 2017

    Towards the end of 2015, Frucor Beverages launched OVI Hydration in time for the 2015/2016 summer period. Although it has a green tea base, the drink is also not strictly considered an RTD tea, more of a hybrid "functional" beverage containing an ...

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    Country Report

    Sports Drinks in New Zealand

    Feb 2017

    2016 witnessed strong advertising by the two leading sports drinks players, as the category remained in decline. In March 2016, Coco-Cola introduced Powerade Ion4 to replace the regular Powerade formulation. The Ion4 variant contains four ...

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    Country Report

    Coffee in New Zealand

    Jan 2017

    Although fresh coffee capsules have been available for some time in New Zealand, companies have found it difficult to penetrate the market and educate consumers about their use, with such products continuing to be associated with highly priced, bulky...

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    Country Report

    Other Hot Drinks in New Zealand

    Jan 2017

    Other hot drinks sales declined in 2015 as a result of the uproar related to the reformulation of iconic hot drink Milo. Malt-based hot drinks remains the largest category in this area due to the dominance of the Milo brand, with any drop in demand ...

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    Country Report

    Hot Drinks in New Zealand

    Jan 2017

    Overall, current retail value growth in 2016 was stronger than in 2015, with sales being driven by rising demand for coffee, particularly pods, where more brands entered the category. Within regular instant standard coffee, current retail value sales...

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    Country Report

    Tea in New Zealand

    Jan 2017

    Tea consumption habits are changing in New Zealand as a result of the impact of demographic changes and immigration. Baby boomers dominate tea consumption in New Zealand, while younger consumers are more likely to drink herbal teas for health ...

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    Country Report

    Confectionery in New Zealand

    Dec 2016

    Cadbury Confectionery Ltd led chocolate confectionery in 2016 with a 50% value share, comparable to 2015. With Easter being the biggest chocolate event of the year, with traditions such as Easter gifts and Easter egg hunts, chocolate giving drives ...

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    Country Report

    Dairy in New Zealand

    Dec 2016

    Fonterra Brands (NZ) Ltd led cheese with a 46% value share in 2016, comparable to 2015, with the company a top three player in every category within cheese. Within the fastest-growing category, Fonterra Brands had the fastest-growing brand, with its ...

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    Country Report

    Apparel and Footwear Specialist Retailers in New Zealand

    Dec 2016

    Domestic players faced pressure from the increase in the number of international retailers expanding into an already highly competitive and low margin environment in New Zealand in 2016. The Swedish apparel retailer Hennes & Mauritz (H&M) announced ...

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    Country Report

    Direct Selling in New Zealand

    Dec 2016

    In 2016, players in direct selling were increasingly aware of the potential threat from internet retailing, and some used online marketing tools to increase their brand awareness and shifted their focus to e-commerce to reduce overhead costs, whilst ...

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    Country Report

    Electronics and Appliance Specialist Retailers in New Zealand

    Dec 2016

    Low interest rates and the positive housing market in 2015 and 2016 in cities in New Zealand such as Queenstown and Auckland fuelled the increase in retail spending on consumer electronics and consumer appliances such as white goods and televisions....

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