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New Zealand

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand.

New Zealand StatisticsConsumer Lifestyles in New Zealand

New Zealand Country BriefingsFuture Demographics: New Zealand in 2030

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    New Zealand: Country Profile

    Jun 2017

    The economy will grow at a brisk pace in 2017. Supported by low interest rates, strong migration inflows and a high business optimism, private final consumption and investment are the main drivers. Exports will also see a recovery. Capacity ...

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    Country Report

    Beer in New Zealand

    Jun 2017

    General lifestyle trends and the health and wellness trend in particular combined with the introduction of lower drink driving limits during the review period to form the main influences on sales of beer in 2016. The main trend in the category during...

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    Country Report

    Cider/Perry in New Zealand

    Jun 2017

    The craft trend and the ongoing process of premiumisation continued to influence sales of cider/perry in New Zealand in 2016. Owing to the fact that beer and cider have similar production techniques, many craft breweries in New Zealand have started ...

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    Country Report

    Alcoholic Drinks in New Zealand

    Jun 2017

    2016 saw sales of alcoholic drinks in New Zealand reach their lowest ebb in 18 years, according to the sources from the two major players in the industry, DB Breweries Ltd and Lion Pty Ltd. The craft and premiumisation trends have seen consumers ...

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    Country Report

    Rtds/High-Strength Premixes in New Zealand

    Jun 2017

    New product development activity in RTDs/high-strength premixes in 2016 was characterised by the use of natural ingredients and flavours, with both Lion Pty Ltd and Independent Liquor (NZ) Ltd launching new products targeting the health and wellness ...

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    Country Report

    Spirits in New Zealand

    Jun 2017

    The influence of the craft trend on sales of spirits continued to increase in 2016, with the number of independent micro-distilleries in New Zealand continuing to grow. The use of natural ingredients and flavours such as feijoa and kiwifruit in white...

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    Country Report

    Wine in New Zealand

    Jun 2017

    Two key stories emerged during 2016 which had a significant impact on sales of wine in New Zealand. First, the Geographical Indications (Wine and Spirits) Registration Amendment Bill was passed by the New Zealand Parliament late in the year. The ...

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    Country Report

    Better For You Beverages in New Zealand

    Jun 2017

    The key drivers of growth in better for you beverages in 2016 were reduced sugar beverages with current value growth of 4%, followed by reduced fat beverages, also with 4% growth....

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    Country Report

    Better For You Packaged Food in New Zealand

    Jun 2017

    The influence of the new Health Star Rating System, introduced in 2015, was felt in earnest in 2016. The voluntary standard has been widely adopted by a number of players in BFY packaged food. The new labelling system has brought to the attention of ...

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    Country Report

    Fortified/Functional Beverages in New Zealand

    Jun 2017

    With the exception of FF energy drinks, other fortified/functional beverages were still emerging over the review period. New developments have mainly been within FF bottled water, such as Lean Water which was introduced by Etika (NZ) Ltd in 2013. It ...

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    Country Report

    Fortified/Functional Packaged Food in New Zealand

    Jun 2017

    The main story impacting fortified/functional packaged food in 2016 was the new Australia New Zealand Food Standards Code from Food Standards Australia New Zealand (FSANZ) coming into effect. The new code includes a no-stock-in-trade proviso, ...

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    Country Report

    Free From in New Zealand

    Jun 2017

    Consumer dietary trends continued to focus on the general health and wellbeing aspects of free from packaged food in 2016, rather than being driven by actual intolerance. This popularity has been largely derived from the idea of consumers wanting to ...

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    Country Report

    Naturally Healthy Beverages in New Zealand

    Jun 2017

    The main story in 2016 was the increased exposure of bottled water due to the incidence of the contaminated tap water supply in a central region in New Zealand, along with the announcement by the Ministry of Health of a proposed policy of allowing ...

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    Country Report

    Naturally Healthy Packaged Food in New Zealand

    Jun 2017

    The main story impacting natural healthy packaged food in 2016 was the new Australia New Zealand Food Standards Code from Food Standards Australia New Zealand (FSANZ) coming into effect. The new code includes a no-stock-in-trade proviso, requiring ...

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    Country Report

    Organic Beverages in New Zealand

    Jun 2017

    2016 saw the acquisition of leading organic beverages company, The Hummingbird Company Ltd, by The BrewGroup Ltd (formerly The Bell Tea & Coffee Co Ltd) as the latter began to expand into coffee brands as tea as a category begins to slow down. The ...

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    Country Report

    Organic Packaged Food in New Zealand

    Jun 2017

    With a number of contamination scares impacting packaged food during the review period, consumer attention has been firmly fixated on packaged food supply chains and where products are sourced from. Increasingly, this has manifested in increased ...

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    Country Report

    Health and Wellness in New Zealand

    Jun 2017

    Health and wellness beverages showed similar current value growth in 2016, only slightly down on 2015. However, growth remained stronger in 2016 than the CAGR seen over the review period, in current value terms. Health and wellness continued to be a ...

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    Country Report

    Cat Food in New Zealand

    May 2017

    Volume and current value growth rates for cat food in 2017 are projected to be slower than those recorded in 2016. This will be due to further declines in cat ownership and in the pet cat population, both of which fell consistently in New Zealand ...

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    Country Report

    Dog Food in New Zealand

    May 2017

    2017 is expected to see further growth in demand for dog mixers products, which are still a relatively new concept in New Zealand. Also known as "toppers" or "sprinkles", these products are mixed into dog food to add flavour, variety and nutrition, ...

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    Country Report

    Other Pet Food in New Zealand

    May 2017

    Growth in New Zealand’s pet bird, small mammal and reptile populations looks set to persist in 2017, while the pet dog and cat populations are expected to continue declining. These movements can be explained by factors such as busier lifestyles, ...

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