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 Market Research for New Zealand

Euromonitor publishes reports on industries, consumers and demographics in New Zealand.

  • Industry specific reports offer insight into market size and market share in New Zealand; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in New Zealand report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • New Zealand in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our New Zealand statistics factfile.

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Country Report

Wine in New Zealand

During 2011 the wine over-supply issue continued to impact New Zealand, with cheaper domestic and imported wine flooding the country. This led to significant trading down on the part of consumers from higher quality to lower quality wine during the ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Beer in New Zealand

Despite remaining the most popular alcoholic drink in New Zealand, total volume sales of beer decreased in 2011, dropping by 1%. Nonetheless premium and craft beer sales improved during the year, reflected in several new product developments within ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Cider/Perry in New Zealand

Strong growth of cider/perry ensued in 2011 following on from the surge in cider popularity that began in 2009. This phenomenon can only be likened to that of the unprecedented expansion of spirits-based RTDs at the beginning of the review period. ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Alcoholic Drinks in New Zealand

Total volume sales of alcoholic drinks remained static during 2011, following negative growth in the previous year. During 2011 off-trade volume growth was positive, however on-trade volume sales decreased. Consequently channel switching from ...

Jan 2012 | $1,900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in New Zealand

Total volume sales of RTDs/high-strength premixes increased by 3% in 2011 to reach 64 million litres. Similarly total value sales increased by 4% in 2011 reaching NZ$1 billion.

Jan 2012 | $900| Add to cart | View details ›

Country Report

Spirits in New Zealand

Total volume sales of spirits decreased by less than 1% during 2011 to reach 10 million litres. On-trade sales continued to decline, however at a slower rate than the previous year. Consequently on-trade volume sales growth was negative at 1%, as ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Vending in New Zealand

Vending in New Zealand continued to lack dynamism in 2011, as store-based retailers with later opening hours, competitive pricing, increased convenience and much wider product ranges continued to present strong competition.

Jan 2012 | $900| Add to cart | View details ›

Country Report

Apparel Specialist Retailers in New Zealand

A high level of retail discounting on winter items was witnessed in winter 2011. Milder early winter temperatures reduced sales, forcing retailers to adopt measures to clear winter stock before the arrival of summer stock. The continued low levels of...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Direct Selling in New Zealand

The projected 5% increase in current value sales in 2011 is greater than the 2% review period CAGR. One reason for accelerated growth is the GST hike to 15% in October 2010.

Jan 2012 | $900| Add to cart | View details ›

Country Report

DIY, Home Improvement and Garden Centres in New Zealand

The channel benefited to a certain extent from the economic downturn as consumers took on DIY projects rather than use the more expensive option of builders or a renovation company. However, as in all retail channels in New Zealand in 2011, the slow ...

Jan 2012 | $900| Add to cart | View details ›

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