New Zealand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

New Zealand StatisticsConsumer Lifestyles in New ZealandNew Zealand Country BriefingsFuture Demographics: New Zealand in 2030

Country Report

Country Report

Better For You Beverages in New Zealand

May 2018

With sugar continuing to be seen in a bad light through the media, manufacturers remain focused on developing beverages with less or no sugar or using sugar alternatives such as stevia or monk fruit. 2017 saw much hype around children with bad tooth ...

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Country Report

Country Report

Better For You Packaged Food in New Zealand

May 2018

Consumer attention continued to be drawn to the high sugar and salt content of many packaged food products in 2017, meaning these attributes were at the forefront of consumer decision-making. As such, strong new product development activity was ...

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Country Report

Country Report

Fortified/Functional Beverages in New Zealand

May 2018

FF tea recorded good growth in 2017 due to the ongoing developments within the tea category, in particular in fruit/herbal tea. Fruit and herbal tea infusions have developed strongly over the review period as a healthy alternative to traditional tea ...

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Country Report

Country Report

Fortified/Functional Packaged Food in New Zealand

May 2018

Value sales growth for fortified/functional packaged food in 2017 was marginally faster than the review period current value CAGR. While health and wellness trends helped to drive new product development activity within the category, this was offset ...

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Country Report

Country Report

Free From in New Zealand

May 2018

Within health and wellness packaged food, free from was the strongest performing category in terms of value sales growth in 2017, with strong consumer awareness and new product development activity driving its performance. Consumer dietary trends ...

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Country Report

Country Report

Naturally Healthy Beverages in New Zealand

May 2018

In New Zealand, one in eight children aged 2 to 17 years were considered obese (12% of the population), with a further 21% considered overweight for their age/height/body weight ratio. The childhood obesity rate in New Zealand has increased by 4% ...

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Country Report

Country Report

Naturally Healthy Packaged Food in New Zealand

May 2018

Value sales for NH packaged food grew faster in 2017 than the value CAGR observed during the review period. Although once a niche offering, the category matured over the review period. Where NH was once a key point of difference, many players within ...

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Country Report

Country Report

Organic Beverages in New Zealand

May 2018

Coffee has traditionally been a strong category for organic products, particularly fresh coffee. 2017 saw fresh coffee experience some of the strongest growth in hot drinks, and organic coffee makes up 20% of the fresh coffee category. Along with ...

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Country Report

Country Report

Organic Packaged Food in New Zealand

May 2018

Organic packaged food exhibited strong value growth again in 2017, up one percentage point from 2016 value sales growth and also the value CAGR observed during the review period. Strong new product development activity helped to drive value growth in...

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Country Report

Country Report

Health and Wellness in New Zealand

May 2018

In 2017, health and wellness continued to be a driving factor in new product development and consumer demand and consumption. In value terms, health and wellness beverages recorded double the growth in 2017 compared with 2016, which was higher than ...

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Country Report

Country Report

Cat Food in New Zealand

May 2018

A few more examples of wet and dry treats were introduced in 2017, in line with the humanisation trend. Cat mixers was slower to enter than dog mixers. This slow entrance of mixers was mainly due to the ongoing downsizing in cat food, along with the ...

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Country Report

Country Report

Dog Food in New Zealand

May 2018

In 2016 there was strong rationalisation by both major supermarket chains in New Zealand, namely Foodstuffs (NZ) Ltd and Progressive Enterprises Ltd (owned by Woolworths Australia Pty Ltd). Both supermarket chains have economy and mid-priced private ...

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Country Report

Country Report

Other Pet Food in New Zealand

May 2018

Over the review period the novelty of owning chickens as pets (which also provides eggs) boosted the bird population. However, other caged birds began to wane, as the popularity of free wild birds attracted to the garden grew in popularity, as did ...

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Country Report

Country Report

Pet Care in New Zealand

May 2018

Overall pet care experienced similar volume and value growth in 2017, only marginally lower in value compared to 2016, predominantly influenced by stagnating pet numbers. Driving growth factors in 2017 continued to be premium ranges commanding higher...

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Country Report

Country Report

Pet Products in New Zealand

May 2018

Flea treatments remained the most common healthcare products, followed by worming treatments. Previously pet owners purchased separate flea and worm treatments, however over the review period there was an increasing trend of administering an ...

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Strategy Briefing

Strategy Briefing

Recreation, Entertainment and Arts in Asia Pacific

May 2018

With revenue of USD293 billion in 2017, Asia Pacific is the world’s third largest region for recreation, entertainment and arts production. However, Asia Pacific is rapidly catching up with other regions, and it is forecast that over the period ...

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Country Report

Country Report

100% Home Delivery/Takeaway in New Zealand

May 2018

This category continues to be characterised by heavy price discounting and extensive lower-cost menus as players endeavoured to appeal to value-conscious consumers. For instance, leading players, such as Domino’s Pizza Enterprises and Restaurant ...

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Country Report

Country Report

Cafés/Bars in New Zealand

May 2018

Bars/pubs continued to be negatively affected by declining alcohol consumption and changing consumer preferences in 2017. The category was further damaged by stricter drink driving limits, which along with increasing health-consciousness among local ...

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Country Report

Country Report

Consumer Foodservice By Location in New Zealand

May 2018

As New Zealanders increasingly opt for online retail purchases and food ordering, the frequency of visits to bricks-and-mortar consumer foodservice outlets is on the wane. Moreover, due to high floor space costs, companies are actively on the lookout...

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Country Report

Country Report

Fast Food in New Zealand

May 2018

As New Zealanders have come to embrace the health and wellness trend, they have also become more aware of the quality of the food they eat, thereby boosting sales of premium and healthier concepts, such as Burger Fuel and The Pita Pit. McDonald's ...

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