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New Zealand

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand.

New Zealand StatisticsConsumer Lifestyles in New Zealand

New Zealand Country BriefingsFuture Demographics: New Zealand in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Analgesics in New Zealand

    Nov 2017

    In 2017 analgesics experienced similar current value growth to 2016. The main story in 2017 was the launch of chewable ibuprofen targeted towards children. Due to the stagnant birth rate, the launch by GlaxoSmithKline Consumer Healthcare New Zealand ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in New Zealand

    Nov 2017

    Consumers suffering from flu, cold and allergy symptoms tend to have a number of ailments when they are sick; therefore, understandably, one product that targets a range of problems, such as fever, headache, blocked sinuses, cough and sore throat, ...

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    Country Report

    Dermatologicals in New Zealand

    Nov 2017

    Over the review period, many mainstream supermarket brands saw the opportunity to develop products suitable for those with sensitive, dry and problematic skin. This was to the detriment of dermatological brands, which are mainly available through ...

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    Country Report

    Digestive Remedies in New Zealand

    Nov 2017

    Antacids remained the category with the highest value sales in digestive remedies in 2017, as products for mild forms of digestion and heartburn were the most sought-after. Irregular on-the-go eating, highly acidic diets and growth in the consumption...

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    Country Report

    Eye Care in New Zealand

    Nov 2017

    Traditionally, the main eye care format was drop dispenser. This made application rather difficult, particularly for the elderly, which is a growing consumer segment in eye care. In 2015, despite being relatively a mature category, it was ...

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    Country Report

    Herbal/Traditional Products in New Zealand

    Nov 2017

    Over the review period, consumers continued to seek consumer health products containing more natural ingredients over pharmaceutical-based products. This was particularly the case with products geared towards children, as parents sought natural ...

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    Country Report

    NRT Smoking Cessation Aids in New Zealand

    Nov 2017

    The main driver of growth in NRT smoking cessation aids is the campaign for a Smokefree New Zealand by the year 2025, which aims to achieve under 5% smoking prevalence by 2025. This initiative led to continued government-enforced excise tax rises, ...

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    Country Report

    Consumer Health in New Zealand

    Nov 2017

    Overall, consumer health in New Zealand witnessed current value growth in 2017 that was similar to that seen in 2016. Value growth outperformed volume growth, which indicates retail price increases in many categories. Within OTC products, categories ...

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    Country Report

    Sleep Aids in New Zealand

    Nov 2017

    Over the review period, sleep aids moved from being more pharmaceutical-aligned, to containing more natural ingredients to induce sleep. Sleep products which contain an analgesic are becoming less popular, as analgesics alone are used for pain relief...

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    Country Report

    Sports Nutrition in New Zealand

    Nov 2017

    The distribution of sports nutrition was fairly fragmented over the review period, with strong sales mainly through healthfood shops and chemists/pharmacies. However, many other outlets sell sports nutrition, such as sports clubs, fitness centres and...

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    Country Report

    Weight Management and Wellbeing in New Zealand

    Nov 2017

    2016 saw the introduction by Red Seal Natural Health of Red Seal Body Right, a range of weight management teas. Prior to this, the Healtheries brand by Vitaco Health NZ was the only brand available in supermarkets, with the Healtheries Naturally Slim...

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    Country Report

    Wound Care in New Zealand

    Nov 2017

    Over the review period there were several factors which influenced the value growth of first aid kits in New Zealand. First in 2011, New Zealand was hit by a tragic earthquake in the city of Christchurch; this caused deaths and injuries in the ...

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    Country Profile

    Australasia: Regional Profile

    Nov 2017

    Real GDP growth in New Zealand and Australia will be steady in 2017. Unemployment fell in both New Zeland and Australia in 2016 and it will decrease again in 2017. Much of the region's past growth was due to China's voracious demand for commodities. ...

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    Country Profile

    Asia Pacific: Regional Profile

    Nov 2017

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2016. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Report

    Ready Meals in New Zealand

    Nov 2017

    Convenience remained the dominant trend influencing ready meals in New Zealand in 2017. With large increases in the use of social media and mobile technology, consumers increasingly found less time to cook, yet remained educated about the importance ...

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    Country Report

    Sauces, Dressings and Condiments in New Zealand

    Nov 2017

    The health and wellness trend continued to influence growth in 2017 with a high level of new product development activity that focused on introducing products that perform well under the healthy star rating system. This led to an increase in the use ...

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    Country Report

    Soup in New Zealand

    Nov 2017

    The health and wellness trend continued to influence soup in 2017 with strong new product development activity – particularly in chilled soups – with vegetable content becoming a key marketing tool. In addition, the convenience trend coupled with ...

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