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New Zealand

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand.

New Zealand StatisticsConsumer Lifestyles in New Zealand

New Zealand Country BriefingsFuture Demographics: New Zealand in 2030

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    City Review

    Auckland City Review

    Apr 2017

    In 2011-2016, Auckland ranked among the top 10 major developed cities in the world for its fast growth in both real GDP (+18%) and population (+8.1%). New Zealand's flagship city has been very deliberate about securing its dynamism, overhaulingits ...

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    Country Report

    Air Care in New Zealand

    Apr 2017

    With aromatherapy products such as candles and liquid reeds presenting the biggest threat to air care in 2016, an increasing level of sophistication characterised the category, with less of a focus on functionality and more of a focus on ...

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    Country Report

    Bleach in New Zealand

    Apr 2017

    Bleach struggled to remain relevant in 2016, as competing home care categories incorporated the use of bleach into their new products. This was evident in toilet care where it was utilised in in-cistern devices, ITBs and toilet liquids in products ...

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    Country Report

    Dishwashing in New Zealand

    Apr 2017

    Overall population growth of 2%, as well as 21% growth in the number of new houses in 2015, contributed to strong demand for dishwashing products in 2016. Increased population growth has led to increased demand and usage of dishwashing, while the ...

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    Country Report

    Home Insecticides in New Zealand

    Apr 2017

    A very mild winter is expected to be followed by an El Niño effect for New Zealand over the latter stages of 2016 and into 2017, which is comparable to what occurred over the 2015/16 summer, with the drier and warmer weather proving beneficial for ...

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    Country Report

    Laundry Care in New Zealand

    Apr 2017

    The development of portion-controlled liquid pods/capsules continued to characterise laundry care in 2016. During the review period, the development and uptake of tablet formats was fairly slow, although inability among consumers to use the correct ...

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    Country Report

    Home Care in New Zealand

    Apr 2017

    Record low interest rates and strong economic growth combined to generate a highly competitive retail environment in New Zealand in 2016. Consequently, growth in current value terms across home care remained low, as the major supermarket retailers ...

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    Country Report

    Polishes in New Zealand

    Apr 2017

    2016 was another difficult year for polishes. While the increasing incorporation of stainless steel (through appliances and kitchen bench tops) helped drive growth of metal polishes, a high level of saturation and a lack of dynamism in other polishes...

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    Country Report

    Surface Care in New Zealand

    Apr 2017

    Environmental concerns continued to influence surface care in 2016, most obviously evidenced by the strong growth in green brands such as Ecostore and Earthwise, which was more visually noticeable by the increasing level of shelf space allocated to ...

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    Country Report

    Toilet Care in New Zealand

    Apr 2017

    Cageless formats continued to develop for ITBs over the review period, and into 2016, at the expense of caged alternatives (rim blocks or liquid products which are caged and are hooked over the toilet rim). Through its range of Duck gel discs, SC ...

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    Country Report

    Adult Incontinence in New Zealand

    Mar 2017

    With an ageing population, the prevalence of adult incontinence continued to increase over the review period. Around one million New Zealanders are estimated to suffer from some form of incontinence, including a third of all women who give birth, ...

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    Country Report

    Nappies/Diapers/Pants in New Zealand

    Mar 2017

    The most important event impacting nappies/diapers/pants in 2016 was that the birth rate increased in New Zealand for the first time in four years. According to Statistics New Zealand, there were 61,038 live births in the country in 2015, up 3,796 on...

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    Country Report

    Tissue and Hygiene in New Zealand

    Mar 2017

    With interest rates at a record low and New Zealand currently experiencing strong economic growth, value sales gains across tissue and hygiene remained low in 2016 as the major supermarket retailers continued to undercut each other, focusing on price...

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    Country Report

    Retail Tissue in New Zealand

    Mar 2017

    Increasing retail competition and low inflation heavily influenced retail tissue in 2016. While growth in pulp commodity prices – the primary input in retail tissue – remained flat, it was the increasingly competitive retail environment and low ...

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    Country Report

    Sanitary Protection in New Zealand

    Mar 2017

    Debate continued to rage in the media in 2016 regarding the removal of the Goods and Services Tax (GST) on sanitary protection products. Consumer groups and media bloggers continued to argue that these products are essential healthcare items. The ...

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    Country Report

    Wipes in New Zealand

    Mar 2017

    Demand for task-specific products continued to influence wipes in 2016, with consumer preference moving away from a “one-size-fits-all” approach. While this was readily apparent in general purpose wipes, which saw strong new product development ...

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    Country Report

    Away-From-Home Tissue and Hygiene in New Zealand

    Mar 2017

    With New Zealand currently having low inflation, retail unit prices recorded a decline in 2016, with this leading to stronger competition for the AFH channel as companies sought cheaper substitute products in retail outlets. While this tended to ...

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    Country Profile

    New Zealand: Country Profile

    Mar 2017

    The economy will continue to grow steadily in 2017. Solid gains in private final consumption and exports, a healthy labour market and strong consumer confidence all provide support. Population growth, driven by net immigration, is another source of ...

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    Country Report

    Asian Speciality Drinks in New Zealand

    Feb 2017

    Asian specialty drinks remained a negligible category for New Zealand in 2016....

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    Country Report

    Bottled Water in New Zealand

    Feb 2017

    In March 2016, the Ministry of Health released a press statement, encouraging schools to adopt a healthy drinks policy, with a simple selection of only water and reduced fat milk being allowed. This is the result of Ministry claims that drinks high ...

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