Nigeria

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Nigeria StatisticsConsumer Lifestyles in NigeriaNigeria Country BriefingsFuture Demographics: Nigeria in 2030

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    Wine in Nigeria

    Jun 2018

    Wine in Nigeria is expected to perform well over the forecast period thanks to favourable socioeconomic trends such as rising urbanisation, the expansion of the middle class and growth in the number of people in formal or professional employment, ...

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    Beer in Nigeria

    Jun 2018

    Total beer volume sales in Nigeria are expected to increase strongly over the forecast period thanks to population growth and economic improvements. Volume growth will also be boosted as consumers continue to switch to more affordable economy ...

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    Cider/Perry in Nigeria

    Jun 2018

    Cider/perry only began to register significant volume sales in Nigeria in 2012, when Distell Group Ltd launched the Savanna Dry and Hunter's Extra Dry Cider brands in the country. However, with the exception of 2016, when it was negatively affected ...

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    Alcoholic Drinks in Nigeria

    Jun 2018

    After declining in 2016, total alcoholic drinks volume sales grew in 2017 as the Nigerian economy recovered from recession. However, total volume sales growth was slower than the corresponding CAGR for the entire review period, when the market’s ...

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    Rtds/High-Strength Premixes in Nigeria

    Jun 2018

    While total RTDs/high-strength premixes volume sales fell slightly in 2017, this was nonetheless a marked improvement on the dramatic decline recorded in 2016. Aside from economic recession, the category’s strongly negative performance in 2016 was ...

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    Spirits in Nigeria

    Jun 2018

    The sluggish pace of Nigeria’s economic recovery led many consumers to trade down to cheaper spirits products in 2017. This trend supported strong performances by locally manufactured bitters, gin and dark rum brands. The wide availability of cheap ...

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    Baby and Child-Specific Products in Nigeria

    May 2018

    The growing baby population in Nigeria fuelled demand for baby and child specific products over the review period, except in 2016, when the economic recession led to poor growth as incomes stagnated. Over the forecast period, sales are expected to ...

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    Bath and Shower in Nigeria

    May 2018

    Population growth is expected to drive sales of bath and shower products in Nigeria, with bar soap in particular being widely used. Value sales will further be driven by growing consumer sophistication, particularly among middle to upper income ...

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    Colour Cosmetics in Nigeria

    May 2018

    Colour cosmetics is expected to grow strongly over the forecast period, driven by the increasing number of female professionals. Colour cosmetics growth in Nigeria is largely driven by the rising number of younger and professional women who use ...

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    Deodorants in Nigeria

    May 2018

    Deodorants is expected to perform well over the forecast period, driven by urbanisation and a growing young population which is more likely to be engaged in professional employment than previously. Younger people are more interested in such products ...

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    Depilatories in Nigeria

    May 2018

    The use of depilatories in Nigeria remains limited, although rising incomes among women, who are increasingly involved in more formal employment in urban areas, is helping to fuel sales. Exposure to Western culture through social and other media ...

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    Fragrances in Nigeria

    May 2018

    Ongoing urbanisation is expected to boost fragrances sales over the forecast period as many consumers are becoming more sophisticated in terms of their personal image and are giving priority to public perception. This is particularly true for women, ...

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    Hair Care in Nigeria

    May 2018

    Hair care is expected to perform well over the forecast period. Growth will be boosted by an increasing population, especially of young people and female users. Urban consumers are more interested in and capable of spending on hair care products, ...

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    Mass Beauty and Personal Care in Nigeria

    May 2018

    In 2017, mass beauty and personal care performed better than premium beauty and personal care. Due to economic stagnation, premium products were hardest hit by falling demand, as consumers shifted to cheaper brands. Non-essentials, especially in ...

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    Men's Grooming in Nigeria

    May 2018

    Men’s grooming is expected to continue to grow over the forecast period due to the increasing young urban adult male population, which places more of a premium on appearance. Men’s razors and blades, the largest area, offers products which are ...

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    Oral Care in Nigeria

    May 2018

    Oral care is expected to perform well over the forecast period, with an increasing population and investment in marketing driving sales. Consumers, especially young adults and professionals, spurred by rising incomes, will increasingly appreciate the...

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    Beauty and Personal Care in Nigeria

    May 2018

    Beauty and personal care performed well over the review period, although the area was negatively impacted by the poor economy in 2016, when prices skyrocketed due to the depreciation of the local currency during the recession. Factors driving growth ...

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    Premium Beauty and Personal Care in Nigeria

    May 2018

    Premium products were hardest hit by falling demand in 2016 and 2017 as economic stagnation led to a shift towards cheaper brands. Non-essentials, especially in colour cosmetics, fragrances and skin care, were also affected by the economic crisis. ...

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    Country Report

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    Skin Care in Nigeria

    May 2018

    Skin care is expected to continue to post strong growth over the forecast period. Population growth, increasing incomes and rising demand for value-added products due to the growing middle class and consumer sophistication will help to drive growth ...

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    Sun Care in Nigeria

    May 2018

    Forecast period growth in sun care in Nigeria will be driven by the growing adoption of Western lifestyle trends, increasing awareness of the dangers of over exposure to the sun, and demand among those who wish to maintain a lighter complexion. ...

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