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Nigeria

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria.

Nigeria StatisticsConsumer Lifestyles in Nigeria

Nigeria Country BriefingsFuture Demographics: Nigeria in 2030

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    Country Briefing

    Natural Resources: Nigeria

    Apr 2017

    As a major oil producer Nigeria’s economy is dominated by fossil fuels. Oil production and gas flaring have significant impacts on air, water and soil quality, as well as being a source of greenhouse gas emissions. Attempts to diversify by ...

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    Country Report

    Adult Incontinence in Nigeria

    Apr 2017

    A key factor supporting growth of adult incontinence in Nigeria over the review period was the increase in the elderly population. A significant number of this age group suffer from incontinence and receive recommendations to use these products from ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Nigeria

    Apr 2017

    Demand for AFH products mainly comes from hotels and restaurants that invest in customer service and care, and so with a recession in 2016, growth for the category slowed down in 2016 compared to the review period as consumers stayed and ate out less...

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    Country Report

    Nappies/Diapers/Pants in Nigeria

    Apr 2017

    Demand for nappies/diapers/pants in Nigeria continued to grow well in 2016, despite a weak economy negatively impacting consumer spending power. Growth of 5% in retail volume was primarily driven by the continued growth in the range of brands, ...

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    Country Report

    Tissue and Hygiene in Nigeria

    Apr 2017

    Retail tissue and hygiene achieved good performance over the review period, although the impact of a slowing economy in 2015 and 2016, in particular, weakened the growth of categories within tissue and hygiene, all of which are not yet mature, such ...

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    Country Report

    Retail Tissue in Nigeria

    Apr 2017

    Due to a growing population, increased urbanisation and the activities of local manufacturers, sales grew over the review period. There is wider variety of products and increased retail availability, particularly for toilet paper and some of the more...

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    Country Report

    Sanitary Protection in Nigeria

    Apr 2017

    While per capita usage of sanitary protection in volume terms among 12-54 year-old women was recorded at well over 200 units per year in the Western world in 2015 (243 units in North America and 253 units in Western Europe), it was only 28 units per ...

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    Country Report

    Wipes in Nigeria

    Apr 2017

    Wipes in Nigeria saw growing demand in 2016 as a greater number of parents who increasingly use nappies/ diapers are becoming more enlightened about the benefits of better hygiene for their children. This, and convenience, is driving the use of baby ...

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    Country Report

    Bottled Water in Nigeria

    Mar 2017

    Off-trade volume sales of bottled water rose by 7% in 2016 to reach sales of 28.9 billion litres and NGN938.6 billion in off-trade value. The hot weather and poor availability of pipe-borne water in Nigeria leads to strong demand for bottled water, ...

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    Country Report

    Carbonates in Nigeria

    Mar 2017

    New brand entrants Big from Ajeast Nigeria and Bigi Cola from Rite Foods entered the category in 2016 with price- discounted brands. Big’s launch of a new 650ml PET bottle at a competitive retail price of NGN100/bottle won consumers over, especially ...

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    Country Report

    Concentrates in Nigeria

    Mar 2017

    As a result of the affordability of concentrates, powder concentrates in particular, and with the rising cost of living in 2016 due to the economic recession, demand remained good in 2016, although growth was weaker than it was over the review period...

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    Country Report

    Energy Drinks in Nigeria

    Mar 2017

    Energy drinks continued to be popular in Nigeria (although suffering negatively from the recession) in 2016 thanks to the perception that the drinks carry aphrodisiacal effects and create energy, thus creating a market for consumers looking for a ...

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    Country Report

    Juice in Nigeria

    Mar 2017

    Juice grew well in 2016 with 3% off-trade volume growth, although the growth was slower than what was recorded over the review period, when the off-trade CAGR was 8%, due to the negative impact of the poor economy in 2016. Cheaper drinks – such as ...

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    Country Report

    Soft Drinks in Nigeria

    Mar 2017

    Nigeria’s fast-growing population brings with it a continuing demand for soft drinks, especially as the climate is quite hot. Urbanisation also drives demand for ready-to-drink soft drinks amongst busy, on-the-go consumers, whilst the lack of potable...

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    Country Report

    RTD Coffee in Nigeria

    Mar 2017

    There is no RTD coffee in Nigeria....

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    Country Report

    RTD Tea in Nigeria

    Mar 2017

    RTD tea is a developing category in Nigeria with potential for the future, as its offer of a refreshing and energising product appeals to busy professionals, especially as it is frequently flavoured with fruit flavours. Over the review period, having...

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    Country Report

    Sports Drinks in Nigeria

    Mar 2017

    Sports drinks saw stagnant volume growth in 2016 due to the negative impact of the economic recession. Higher unit prices due to the depreciation of the local currency and decline in disposable income made the product less affordable. Being just a ...

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    Country Profile

    Nigeria: Country Profile

    Feb 2017

    The economy slipped into recession in 2016 but modest gains are expected in 2017. A rebound in private consumption will be a crucial part of the recovery. Oil output continues to decline but the recent OPEC agreement to reduce production should give ...

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    Country Report

    Coffee in Nigeria

    Feb 2017

    Coffee consumption, which still has low prevalence in Nigeria, is growing as the population urbanises and as the working environment becomes more formal. With consumers engaged in busier lifestyles and fixed work times, coffee has become increasingly...

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    Country Report

    Other Hot Drinks in Nigeria

    Feb 2017

    Other hot drinks has reached a high level of maturity in Nigeria, being the hot drink of choice for most consumers and so it was performing poorly in volume sales over the last three years of the review period. This is also partly to do to the ...

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