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 Market Research for Nigeria

Euromonitor publishes reports on industries, consumers and demographics in Nigeria.

  • Industry specific reports offer insight into market size and market share in Nigeria; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Nigeria report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Nigeria in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Nigeria statistics factfile.

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Reference Book

International Marketing Data and Statistics 2012

International Marketing Data and Statistics 2012 is one of Euromonitor’s best-selling reference books. Now in its 36th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European countries.

Nov 2011 | $475| Add to cart | View details ›

Country Report

Incontinence in Nigeria

There was no market for incontinence products in Nigeria in 2010. Product awareness remained almost nonexistent, as consumers suffering from light or heavy incontinence tended to use alternatives, such as cloth or sanitary protection, and proved ...

Sep 2011 | $900| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in Nigeria

With the increasing number of professional working mothers in urban areas, there was ongoing growth in spending on nappies/diapers/pants in 2010, as parents left their children with carers and provided for good sanitary conditions. The growth in ...

Sep 2011 | $900| Add to cart | View details ›

Country Report

Tissue and Hygiene in Nigeria

Following the strong double-digit retail value sales growth seen in 2009, tissue and hygiene in Nigeria, which has been proven to be more recession-proof than other industries, due to the low price of many product categories, saw even stronger growth...

Sep 2011 | $2,400| Add to cart | View details ›

Country Report

Sanitary Protection in Nigeria

In 2010, sanitary protection continued to see positive development, with increased demand for more sophisticated and niche products, such as tampons, which saw retail value sales growth of 12%. This trend was visible over the review period, due to ...

Sep 2011 | $900| Add to cart | View details ›

Country Report

Wipes in Nigeria

With the recovery seen in the economy and the trend towards higher incomes for working parents resuming, wipes saw current value sales growth of 8% in 2010, compared to the growth of 6% seen in 2009. Parents were better able to afford wipes, which ...

Sep 2011 | $900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in Nigeria

As the economy recovered, hotels and restaurants and other consumers of AFH products enjoyed improved spending power in 2010. As a result, retail value sales saw growth of 4%, compared to the growth of 3% seen in 2009.

Sep 2011 | $900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in Nigeria

Traditionally, in Nigeria, cotton wool/buds/pads products were primarily used for first aid and other medical purposes. However, over the review period, as disposable income levels rose and consumers became more health aware, they were increasingly ...

Sep 2011 | $900| Add to cart | View details ›

Country Report

Retail Tissue in Nigeria

Following the recession of 2008 and 2009, the Nigerian economy saw a recovery in 2010, which resulted in retail value sales seeing growth of 13%. Retail tissue remained far from maturity, with per capita consumption persisting at a relatively low ...

Sep 2011 | $900| Add to cart | View details ›

Country Report

Smoking Tobacco in Nigeria

Smoking tobacco is not popular, although some people smoke unbranded tobacco leaves, especially those living in rural areas. The packaged version of the product is not sold in the market as there is no culture for RYO cigarettes or water pipe smoking...

Sep 2011 | $900| Add to cart | View details ›

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Books more ›

Reference Book

African Marketing Data and Statistics

May 2011

Reference Book

International Marketing Data and Statistics 2012

Nov 2011

Reference Book

World Consumer Income and Expenditure Patterns

Jul 2011