Nigeria

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Nigeria StatisticsConsumer Lifestyles in NigeriaNigeria Country BriefingsFuture Demographics: Nigeria in 2030

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    Strategy Briefing

    Strategy Briefing

    Renewable Energy Expansion Opportunities for B2B Sectors

    Apr 2018

    Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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    Country Report

    Country Report

    100% Home Delivery/Takeaway in Nigeria

    Apr 2018

    100% home delivery/takeaway does not exist in Nigeria as consumers usually eat on the premises or, when they do take food away, choose a local outlet which does not specialise in takeaway. The infrastructure does not exist for home delivery. The ...

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    Country Report

    Country Report

    Cafés/Bars in Nigeria

    Apr 2018

    Strong growth in both the urban and young populations is expected to help drive demand for cafés/bars in Nigeria over the forecast period. Busy lifestyles in urban areas encourage demand for places where consumers can relax after stressful ...

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    Country Report

    Country Report

    Consumer Foodservice By Location in Nigeria

    Apr 2018

    Consumer foodservice through standalone was the largest channel in terms of value sales and outlets in 2017....

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    Country Report

    Country Report

    Fast Food in Nigeria

    Apr 2018

    Fast food is expected to grow over the forecast period, driven by urbanisation and the increasingly rapid lifestyles of Nigerians, which encourages them to choose a quick fix for their meal requirements. This is especially so, given that the average ...

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    Country Report

    Country Report

    Full-Service Restaurants in Nigeria

    Apr 2018

    As full-service restaurants are generally expensive, and the Nigerian eating out culture generally consists of taking just one course, growth of full-service restaurants is dependent on the development of the middle- and upper-income population. ...

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    Country Report

    Country Report

    Consumer Foodservice in Nigeria

    Apr 2018

    Consumer foodservice in Nigeria performed well over the review period as the rate of urbanisation and disposable incomes increased. Traditionally consumer foodservice in Nigeria was dominated by informal, small outlets serving indigenous foods such ...

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    Country Report

    Country Report

    Self-Service Cafeterias in Nigeria

    Apr 2018

    Self-service cafeterias do not exist in Nigeria due to the wide availability of indigenous fast food establishments, which offer local food at low prices. Self-service cafeterias is not expected to develop as a channel in the country over the ...

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    Country Report

    Country Report

    Street Stalls/Kiosks in Nigeria

    Apr 2018

    Street stalls/kiosks has the largest number of outlets in consumer foodservice in Nigeria due to the prevalence of small stalls and kiosks across the country to service on-the-go consumers. It is a common sight in Nigeria to see vendors selling ...

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    Country Profile

    Country Profile

    Nigeria: Country Profile

    Apr 2018

    Nigeria’s economy will return to growth in 2018. An increase in oil output is expected to be an important driver. However, the recent threat of strikes by labour unions could curb gains. Exports will see another year of strong growth. The non-oil ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Nigeria

    Apr 2018

    Over the review period, growth in urbanisation and economic growth saw channels in AFH tissue and hygiene increase their consumption, as more hotels, restaurants and office complexes sprang up in major cities in the country. Whilst economic ...

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    Country Report

    Country Report

    Tissue and Hygiene in Nigeria

    Apr 2018

    Growth in the population, particularly in the urban population and in the population of women in the formal workforce, boosted sales of tissue and hygiene products over the review period. Many tissue and hygiene products still have low usage in per ...

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    Country Report

    Country Report

    Retail Adult Incontinence in Nigeria

    Apr 2018

    The rise in the elderly population in the country is expected to increase the demand for adult incontinence products over the forecast period. Over the forecast period, the 65+ population is expected to grow by about 3% annually. A good proportion of...

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    Country Report

    Country Report

    Retail Tissue in Nigeria

    Apr 2018

    Over the forecast period there is scope for the volume expansion of retail tissue in the niche categories of kitchen towels and paper tableware, whilst the larger categories of toilet paper and facial tissues will also continue to grow well due to ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Nigeria

    Apr 2018

    Despite the recession and slow economic growth in Nigeria, it is expected that nappies/diapers/pants will continue to see healthy demand over the forecast period. The category is still far from mature, with most of the population not making use of ...

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    Country Report

    Country Report

    Sanitary Protection in Nigeria

    Apr 2018

    Sanitary protection recorded an improvement in volume growth in 2017 compared with 2016. The poor growth in 2016 was attributable to a significant number of consumers cutting back on their spending due to rising unit prices and the economic downturn....

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    Country Report

    Country Report

    Wipes in Nigeria

    Apr 2018

    Wipes is expected to increase in volume terms and value terms at constant 2017 prices over the forecast period, due to the growing population and the desire for better hygiene as a result of growth in employment and improved standards of living in ...

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    Strategy Briefing

    Strategy Briefing

    Major Appliances in Middle East and Africa

    Mar 2018

    Economic uncertainty in the region has led consumers to be price-sensitive and judicious in terms of what features they consider to be essential in major appliances. Energy-efficiency has emerged as a priority for consumers, due to resource scarcity ...

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    Strategy Briefing

    Strategy Briefing

    Top 10 Basic Chemical Producing Countries

    Mar 2018

    The basic chemical industry is one of fastest-growing industries and plays an integral role in providing essential chemical ingredients for industries ranging from downstream to high-tech electronics. The basic chemicals industry in undergoing a ...

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    Country Report

    Country Report

    Concentrates in Nigeria

    Mar 2018

    Concentrates is a relatively slow-growing category within soft drinks in Nigeria, and liquid concentrates increasingly suffered from competition from a wide range of cheap RTD juice products. While liquid concentrates is unable to keep up with ...

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