1. Home
  2. Store
  3. Countries
  4. Nigeria

Nigeria

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria.

Nigeria StatisticsConsumer Lifestyles in Nigeria

Nigeria Country BriefingsFuture Demographics: Nigeria in 2030

Filters
Industry
    Product Type
    Country Report

    Consumer Lending in Nigeria

    Dec 2017

    Consumer lending in Nigeria is still very much a developing category that is yet to mature since the vast majority of the population do not have access to credit. This is largely because most consumers are not on above average salaried incomes that ...

    US$2,100
    View details Add to cart
    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

    US$1,325
    View details Add to cart
    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

    US$1,325
    View details Add to cart
    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

    US$1,325
    View details Add to cart
    Country Report

    Herbal/Traditional Products in Nigeria

    Nov 2017

    Growth in herbal/traditional products is mostly driven by direct sales through networking by leading producers such as Forever Living Products Nigeria Ltd, which have popularised the benefits of such products, particularly herbal/traditional dietary ...

    US$990
    View details Add to cart
    Country Report

    Baked Goods in Nigeria

    Nov 2017

    Given the fact that most of the wheat utilised in the production of baked goods in Nigeria is imported, the high depreciation of the local currency in 2016 and in early 2017 led to strong price increases that negatively impacted demand. Nevertheless,...

    US$990
    View details Add to cart
    Country Report

    Breakfast Cereals in Nigeria

    Nov 2017

    In 2017, breakfast cereals recorded 11% current value growth as demand increased among the growing urban population that desires convenient breakfasts. This is more the case among working professionals, who choose breakfast cereals over the more ...

    US$990
    View details Add to cart
    Country Report

    Processed Fruit and Vegetables in Nigeria

    Nov 2017

    Much of the demand for processed fruit and vegetables in Nigeria is for canned green peas and canned sweetcorn because these are ingredients used in popular rice dishes such as jollof rice and fried rice. With a growing population, particularly in ...

    US$990
    View details Add to cart
    Country Report

    Processed Meat and Seafood in Nigeria

    Nov 2017

    Processed meat and seafood in Nigeria experienced a recovery in 2017 following on from a weak performance in 2016 when current value sales increased by only 3% due to the negative impact of the economic recession. Current value growth of 13% in 2017 ...

    US$990
    View details Add to cart
    Country Report

    Rice, Pasta and Noodles in Nigeria

    Nov 2017

    Rice, pasta and noodles are some of the most important staple foods in Nigeria and as such are more essential than other packaged food. With a growing population and stabilisation of prices compared to 2016, the category witnessed good growth in ...

    US$990
    View details Add to cart
    Country Report

    Ready Meals in Nigeria

    Nov 2017

    Comprised largely of Westernised products that are wholly imported, the average unit price of ready meals rocketed in 2016, as the local currency depreciated, leading to weak demand. Although seeing a recovery in 2017, current value growth remained ...

    US$990
    View details Add to cart
    Country Report

    Sauces, Dressings and Condiments in Nigeria

    Nov 2017

    Population growth, particularly the urban population, is driving growth in the key categories of stock cubes and powders and tomato pastes and purées, which are considered essential in cooking in urban areas in Nigeria. Like edible oils, these ...

    US$990
    View details Add to cart
    Country Report

    Soup in Nigeria

    Nov 2017

    Soup is a Westernised product which is not generally consumed by Nigerians (except for a small percentage of those exposed to Western lifestyles), so it is not generally a fast growth category in Nigeria. However, it performed fairly well prior to ...

    US$990
    View details Add to cart
    Country Report

    Spreads in Nigeria

    Nov 2017

    As the spreads available in Nigeria are largely foreign and wholly imported (excluding honey), the performance in 2016 and 2017 was fairly poor, due to economic recession and the depreciation of the local currency, which impacted imports and led to ...

    US$990
    View details Add to cart
    Country Report

    Analgesics in Nigeria

    Oct 2017

    Because of its easy accessibility and painkilling effect for light, undiagnosed ailment and pains, analgesics remains the largest OTC category in Nigeria in value sales terms. Growth is driven by the increasing urban population, among whom many work ...

    US$990
    View details Add to cart
    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Nigeria

    Oct 2017

    Cough cold and allergy (hay fever) remedies is large and dynamic in OTC medicine in Nigeria, due to a growing population and congestion in urban areas where air pollution from eg car exhaust fumes and factories contribute to the need for such ...

    US$990
    View details Add to cart
    Country Report

    Dermatologicals in Nigeria

    Oct 2017

    Sales growth in dermatologicals over 2017-2022 will be boosted by an increase in the urban population, as well as by more category products being present in modern grocery retailers such as supermarkets, which stock more sophisticated dermatological ...

    US$990
    View details Add to cart
    Country Report

    Digestive Remedies in Nigeria

    Oct 2017

    Population growth in urban areas where people are more informed about the benefits of digestive remedies, and where they are less likely to use traditional remedies, will boost sales in the forecast period. Rising income, irregular eating habits and ...

    US$990
    View details Add to cart
    Country Report

    Eye Care in Nigeria

    Oct 2017

    Growth in standard eye care over 2017-2022 is anticipated to be propelled by an increasing elderly population who are continually plagued with visual impairment and blindness. There is also growing concern among the working population for eye health ...

    US$990
    View details Add to cart
    Country Report

    Consumer Health in Nigeria

    Oct 2017

    Consumer health recorded good value growth over the review period, excluding 2016 when the economy went into a recession, as the growing urban and middle-class populations helped to drive demand for packaged medicines. The urban population is living ...

    US$2,650
    View details Add to cart
    Page 1

      Market Research Solutions

      Passport

      Market Intelligence Systems

      Passport Consumer Appliances is the leading on-line market intelligence system for strategic, corporate and marketing planning. A regional subscription delivers unrivalled levels of research and analysis for major and small consumer appliances, helping you make clear, confident decisions.


      Passport Major Appliances
      Americas
      Passport Small Appliances
      Asia Pacific and Australasia
      Passport Major Appliances
      Eastern Europe

      Passport Small Appliances
      Middle East and Africa
      Passport Major Appliances
      Western Europe



      Learn more

      Custom Research Projects

      Every project designed to your needs.

      Learn more

      market research bulletins

      Your number one resource for industry news and trends

      Sign up now