Nigeria’s economy should see modest gains in 2017. OPEC’s agreement to reduce production will help Nigeria since the deal exempts the country from production cuts. A recovery in private final consumption and exports provide crucial support. The ...

Demand for baby and child-specific products continued to increase in line with the strong growth in the baby population in Nigeria. The population aged 0 to 36 months increased by 2% in 2016 compared with 2015 (representing 424,000 babies and ...

Within bath and shower (bar soap in particular) there was a trend towards specialised products for women – lightening soaps, anti-fungal soaps and those good for acne (eg Funbact A), and foreign semi-premium brands which are thought better for ...

Colour cosmetics was still not mature in Nigeria in 2016, due to the low incomes of many women. With increased urbanisation, which has an impact on awareness, and the growth of women involved in both formal and informal employment, the category ...

Deodorants performed well in Nigeria over the forecast period, driven by urbanisation and a growing young population that is more likely to be engaged in professional employment than previously. Younger people became more interested in such products,...

Use of depilatories in Nigeria remained low in 2016. However, with rising incomes among women, who are increasingly involved in more formal employment in urban areas, as well as exposure to Western culture through social media, demand increased over ...

The economy negatively impacted sales of fragrances in 2016 due to the depreciated local currency; sales reduced in retail volume and in retail value terms at constant 2016 prices due to reduced purchasing power. On a positive note, however, there ...

The size of the young population in Nigeria continued to increase and drive sales of hair care products, which are considered more essential than many other beauty and personal care products. In particular, the growth of the young female adult ...

Although still niche in Nigeria, men’s grooming increased over the review period thanks largely attributed to the rise in usage of the internet and cable TV as many consumers are influenced by local and international celebrities. These celebrities – ...

The more mature categories of oral care, such as toothbrushes and toothpaste, have a strong traditional representation of domestic brands, which faced intense competition from global, international, brands such as Oral B, and lost share. The economic...

The buoyant growth recorded in Nigeria’s beauty and personal care industry in the last decade was affected in 2016 by the lull in global and local economic activity. Demand fell across most categories as consumers faced uncertain financial prospects....

The skin care category in Nigeria was active in 2016, with a wide range of brands, mainly mass, present to satisfy the demands of a growing population, and an increasing number of middle class consumers. Many mass brands claimed to have added ...

Sun care sales remained limited as the product is rarely used by Nigerians. It is mainly used by expatriates and holidaymakers who tend to arrive in the country with their supply of sun care products from abroad. A few upscale outlets frequented by ...

As a major oil producer Nigeria’s economy is dominated by fossil fuels. Oil production and gas flaring have significant impacts on air, water and soil quality, as well as being a source of greenhouse gas emissions. Attempts to diversify by ...

A key factor supporting growth of adult incontinence in Nigeria over the review period was the increase in the elderly population. A significant number of this age group suffer from incontinence and receive recommendations to use these products from ...

Demand for AFH products mainly comes from hotels and restaurants that invest in customer service and care, and so with a recession in 2016, growth for the category slowed down in 2016 compared to the review period as consumers stayed and ate out less...

Demand for nappies/diapers/pants in Nigeria continued to grow well in 2016, despite a weak economy negatively impacting consumer spending power. Growth of 5% in retail volume was primarily driven by the continued growth in the range of brands, ...

Retail tissue and hygiene achieved good performance over the review period, although the impact of a slowing economy in 2015 and 2016, in particular, weakened the growth of categories within tissue and hygiene, all of which are not yet mature, such ...

Due to a growing population, increased urbanisation and the activities of local manufacturers, sales grew over the review period. There is wider variety of products and increased retail availability, particularly for toilet paper and some of the more...

While per capita usage of sanitary protection in volume terms among 12-54 year-old women was recorded at well over 200 units per year in the Western world in 2015 (243 units in North America and 253 units in Western Europe), it was only 28 units per ...