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Nigeria

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria.

Nigeria StatisticsConsumer Lifestyles in Nigeria

Nigeria Country BriefingsFuture Demographics: Nigeria in 2030

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    Country Report

    Baby and Child-Specific Products in Nigeria

    Apr 2017

    Demand for baby and child-specific products continued to increase in line with the strong growth in the baby population in Nigeria. The population aged 0 to 36 months increased by 2% in 2016 compared with 2015 (representing 424,000 babies and ...

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    Country Report

    Bath and Shower in Nigeria

    Apr 2017

    Within bath and shower (bar soap in particular) there was a trend towards specialised products for women – lightening soaps, anti-fungal soaps and those good for acne (eg Funbact A), and foreign semi-premium brands which are thought better for ...

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    Country Report

    Colour Cosmetics in Nigeria

    Apr 2017

    Colour cosmetics was still not mature in Nigeria in 2016, due to the low incomes of many women. With increased urbanisation, which has an impact on awareness, and the growth of women involved in both formal and informal employment, the category ...

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    Country Report

    Deodorants in Nigeria

    Apr 2017

    Deodorants performed well in Nigeria over the forecast period, driven by urbanisation and a growing young population that is more likely to be engaged in professional employment than previously. Younger people became more interested in such products,...

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    Country Report

    Depilatories in Nigeria

    Apr 2017

    Use of depilatories in Nigeria remained low in 2016. However, with rising incomes among women, who are increasingly involved in more formal employment in urban areas, as well as exposure to Western culture through social media, demand increased over ...

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    Country Report

    Fragrances in Nigeria

    Apr 2017

    The economy negatively impacted sales of fragrances in 2016 due to the depreciated local currency; sales reduced in retail volume and in retail value terms at constant 2016 prices due to reduced purchasing power. On a positive note, however, there ...

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    Country Report

    Hair Care in Nigeria

    Apr 2017

    The size of the young population in Nigeria continued to increase and drive sales of hair care products, which are considered more essential than many other beauty and personal care products. In particular, the growth of the young female adult ...

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    Country Report

    Men's Grooming in Nigeria

    Apr 2017

    Although still niche in Nigeria, men’s grooming increased over the review period thanks largely attributed to the rise in usage of the internet and cable TV as many consumers are influenced by local and international celebrities. These celebrities – ...

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    Country Report

    Oral Care in Nigeria

    Apr 2017

    The more mature categories of oral care, such as toothbrushes and toothpaste, have a strong traditional representation of domestic brands, which faced intense competition from global, international, brands such as Oral B, and lost share. The economic...

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    Country Report

    Beauty and Personal Care in Nigeria

    Apr 2017

    The buoyant growth recorded in Nigeria’s beauty and personal care industry in the last decade was affected in 2016 by the lull in global and local economic activity. Demand fell across most categories as consumers faced uncertain financial prospects....

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    Country Report

    Skin Care in Nigeria

    Apr 2017

    The skin care category in Nigeria was active in 2016, with a wide range of brands, mainly mass, present to satisfy the demands of a growing population, and an increasing number of middle class consumers. Many mass brands claimed to have added ...

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    Country Report

    Sun Care in Nigeria

    Apr 2017

    Sun care sales remained limited as the product is rarely used by Nigerians. It is mainly used by expatriates and holidaymakers who tend to arrive in the country with their supply of sun care products from abroad. A few upscale outlets frequented by ...

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    Country Briefing

    Natural Resources: Nigeria

    Apr 2017

    As a major oil producer Nigeria’s economy is dominated by fossil fuels. Oil production and gas flaring have significant impacts on air, water and soil quality, as well as being a source of greenhouse gas emissions. Attempts to diversify by ...

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    Country Report

    Adult Incontinence in Nigeria

    Apr 2017

    A key factor supporting growth of adult incontinence in Nigeria over the review period was the increase in the elderly population. A significant number of this age group suffer from incontinence and receive recommendations to use these products from ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Nigeria

    Apr 2017

    Demand for AFH products mainly comes from hotels and restaurants that invest in customer service and care, and so with a recession in 2016, growth for the category slowed down in 2016 compared to the review period as consumers stayed and ate out less...

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    Country Report

    Nappies/Diapers/Pants in Nigeria

    Apr 2017

    Demand for nappies/diapers/pants in Nigeria continued to grow well in 2016, despite a weak economy negatively impacting consumer spending power. Growth of 5% in retail volume was primarily driven by the continued growth in the range of brands, ...

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    Country Report

    Tissue and Hygiene in Nigeria

    Apr 2017

    Retail tissue and hygiene achieved good performance over the review period, although the impact of a slowing economy in 2015 and 2016, in particular, weakened the growth of categories within tissue and hygiene, all of which are not yet mature, such ...

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    Country Report

    Retail Tissue in Nigeria

    Apr 2017

    Due to a growing population, increased urbanisation and the activities of local manufacturers, sales grew over the review period. There is wider variety of products and increased retail availability, particularly for toilet paper and some of the more...

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    Country Report

    Sanitary Protection in Nigeria

    Apr 2017

    While per capita usage of sanitary protection in volume terms among 12-54 year-old women was recorded at well over 200 units per year in the Western world in 2015 (243 units in North America and 253 units in Western Europe), it was only 28 units per ...

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    Country Report

    Wipes in Nigeria

    Apr 2017

    Wipes in Nigeria saw growing demand in 2016 as a greater number of parents who increasingly use nappies/ diapers are becoming more enlightened about the benefits of better hygiene for their children. This, and convenience, is driving the use of baby ...

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