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Nigeria

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria.

Nigeria StatisticsConsumer Lifestyles in Nigeria

Nigeria Country BriefingsFuture Demographics: Nigeria in 2030

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    Country Report

    Travel in Nigeria

    Oct 2017

    The number of tourists visiting Nigeria increased in the last few years of the review period, recovering from record lows during the years 2009-2012. The recovery is as much driven by the government’s efforts to promote the destination, as it is by ...

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    Country Profile

    Nigeria: Country Profile

    Sep 2017

    Nigeria’s economy should see modest gains in 2017. Oil production is rising thanks to improved security and the fact that Nigeria is exempt from the OPEC cap on production. Officials are also ramping up infrastructure spending in an effort to support...

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    Country Report

    Beer in Nigeria

    Sep 2017

    Beer performed relatively well in 2016 with total volume growth of 4% despite the economic recession, as consumers continued to move to value-for-money lager (economy lager) rather than stop consumption altogether in the face of declining disposable ...

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    Country Report

    Cider/Perry in Nigeria

    Sep 2017

    Cider/perry declined strongly in 2016 as it was negatively impacted by the economic recession which affected consumers’ disposable income and led their consumption pattern to cheaper alternatives. Cider/perry is a niche category that has not yet ...

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    Country Report

    Alcoholic Drinks in Nigeria

    Sep 2017

    Depressed consumer spending due to the economic recession of 2016, as well as the severe depreciation of the local currency which caused high unit price rises, affected the performance of alcoholic drinks in 2016. Current value growth in 2016 was in ...

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    Country Report

    Rtds/High-Strength Premixes in Nigeria

    Sep 2017

    2016 was not a great year for producers of RTDs as volume sales dropped significantly, especially for the leading brand, Orijin. Orijin had had spectacular success when it was launched in 2013 but by 2016 sales had reached a peak and consumers who ...

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    Country Report

    Spirits in Nigeria

    Sep 2017

    Local spirits brands, which dominate spirits in Nigeria, saw good performance in 2016 as depreciation affected the purchasing power of the local currency, and thereby slowed demand for premium imported spirits, which is mostly consumed by middle- and...

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    Country Report

    Wine in Nigeria

    Sep 2017

    The economic recession had a negative impact on wine in Nigeria in 2016, causing total volume growth to weaken in 2016 compared to the review period CAGR of 7%. Since almost all brands are imported, the strong depreciation of the local currency ...

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    Country Briefing

    Economy, Finance and Trade: Nigeria

    Sep 2017

    The Nigerian economy experienced a recession in 2016, owing to low oil prices, but is expected to recover in 2017. Challenges, such as high unemployment, corruption and militant insurgencies, are deep-rooted. Excessive dependence on oil revenues is a...

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    Country Briefing

    Households: Nigeria

    Sep 2017

    Nigeria’s household market is experiencing a strong urbanisation process, creating good opportunities for many sectors, including fast-moving consumer goods, housing and mortgages. The country also offers a large family market, driven by high birth ...

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    Country Report

    Cigarettes in Nigeria

    Aug 2017

    The key factor impacting cigarettes in 2016 in Nigeria was the large increase in unit prices by both local manufacturers and importers of cigarettes. This was caused by the major depreciation of the local currency, which led to higher costs both for ...

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    Country Report

    Tobacco in Nigeria

    Aug 2017

    Sales of tobacco, particularly in the largest category, cigarettes, were negatively impacted by the economic recession in 2016. Products were less affordable due to the depreciation of the local currency which led to higher import costs and therefore...

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    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Nigeria

    Aug 2017

    The strong depreciation of Nigeria’s local currency, the naira, led to high import prices which meant importers were unable to take risks and bring in more expensive brands since foreign currency was expensive to acquire. This led to some key brands ...

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    Country Report

    Smokeless Tobacco and Vapour Products in Nigeria

    Aug 2017

    The strong depreciation of the local currency relative to the US dollar in 2016 resulted in a large rise in unit prices for both smokeless tobacco and vapour products in Nigeria, particularly since the products are imported. This had a negative ...

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    Country Briefing

    Income and Expenditure: Nigeria

    Aug 2017

    Nigeria’s per capita disposable income and spending recorded a sharp decline in real terms in 2016, due to the contraction of the Nigerian economy. Economic instability will keep adversely impacting the performance of Nigeria’s consumer market in the...

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    Country Report

    Computers and Peripherals in Nigeria

    Aug 2017

    The 2017 economic recovery led to a decrease in unit prices, with growing competition from Chinese manufacturers such as Lenovo, Innjoo and local assemblers such as Zinox. A variety of innovative products were also launched which is helping to boost ...

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    Country Report

    Home Audio and Cinema in Nigeria

    Aug 2017

    Home audio and cinema grew by 5% in retail volume terms in 2017, after experiencing a steep decline in 2016. The economy is recovering with the appreciation of the local currency and increased availability of foreign exchange which should help ...

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    Country Report

    Home Video in Nigeria

    Aug 2017

    Home video increased by 4% in retail volume terms in 2017 after having performed poorly in 2016 due to the economic recession. With the economic recovery in 2017 and favourable unit price adjustments, demand is improving. Competition between the two ...

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    Country Report

    Imaging Devices in Nigeria

    Aug 2017

    With a small improvement in the Nigerian economy in 2017, a minor improvement was seen in the volume sales of cameras. In particular, the improvement in the availability of foreign exchange led to some appreciation in the local currency which helped ...

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    Country Report

    In-Car Entertainment in Nigeria

    Aug 2017

    Excluding the impact of the poor economy in 2016, over the remained of the review period the increased awareness and rise in disposable income led to slightly increased demand for in-car entertainment, as more cars were purchased. However, in-car ...

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