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Nigeria

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria.

Nigeria StatisticsConsumer Lifestyles in Nigeria

Nigeria Country BriefingsFuture Demographics: Nigeria in 2030

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    Apparel Accessories in Nigeria

    Feb 2018

    As the growing urban population increasingly demands a range of apparel, apparel accessories is growing well since accessories such as belts, ties, and cufflinks, are important complements to them. The value size is also growing as middle- and ...

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    Country Report

    Childrenswear in Nigeria

    Feb 2018

    Strong child population growth alongside growing urbanisation helps to boost sales of childrenswear in Nigeria. The population aged 0 to 14 years increased by 13% over the review period (representing almost 10 million people) and is expected to ...

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    Country Report

    Footwear in Nigeria

    Feb 2018

    Footwear has grown well over the review period, excluding the period of economic stagnation in 2016/beginning of 2017, and is expected to continue performing well over the forecast period as the population grows and more consumers are able to afford ...

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    Country Report

    Hosiery in Nigeria

    Feb 2018

    Hosiery performed fairly well over the review period fuelled by a growing urban population that increasingly uses footwear that needs hosiery as a complement. However, it is one of the slowest-growing categories in apparel as penetration remains low,...

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    Country Report

    Jeans in Nigeria

    Feb 2018

    The demand for jeans in Nigeria over the review period was strong (excluding the period of economic stagnation in 2016/start of 2017) and it is expected to continue growing well over the forecast period. The majority of the population is under the ...

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    Country Report

    Menswear in Nigeria

    Feb 2018

    Menswear is smaller than womenswear in both value and volume terms because men seek durability and purchase clothing out of necessity and not largely for fashion reasons. Nevertheless, menswear is growing faster than womenswear, both over the review ...

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    Country Report

    Apparel and Footwear in Nigeria

    Feb 2018

    The potential of apparel and footwear in Nigeria has been limited by very strong second-hand sales as well as sales of undeclared (nonduty-paid) imports and counterfeit products by small retailers. Both second-hand and undeclared import sales make up...

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    Country Report

    Sportswear in Nigeria

    Feb 2018

    Sportswear has grown well in Nigeria over the review period, although it was negatively impacted by economic stagnation in 2016/2017, and it is expected to continue performing well over the forecast period. Supporting growth is the increase of the ...

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    Country Report

    Womenswear in Nigeria

    Feb 2018

    Womenswear is the most important category within apparel in Nigeria. This is due to women being more inclined to spend more on fashionable items including first hand, tax paid items. Whilst economic stagnation in 2016 and 2017 weakened growth in ...

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    Country Report

    Air Care in Nigeria

    Feb 2018

    Vehicle owners typically buy car air fresheners to combat smells and pollution in the major cities in Nigeria. It is very common to see both taxis and private cars with air fresheners. Car air fresheners, however, saw low volume growth in 2017 in a ...

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    Country Report

    Bleach in Nigeria

    Feb 2018

    In 2017, bleach recorded impressive volume growth, and this can be attributed simply to the multiple uses for bleach. Despite the recession, Nigerians continued to purchase bleach for home care uses such as cleaning surfaces, floors, bathrooms, ...

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    Country Report

    Dishwashing in Nigeria

    Feb 2018

    Hand dishwashing remains the prevalent dishwashing method for many reasons, one of which is low awareness of dishwashers, whilst most consumers are either unable to afford one or find it almost useless if they have one, due to the erratic power ...

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    Country Report

    Home Insecticides in Nigeria

    Feb 2018

    Malaria is a major public health problem in Nigeria, with an estimated 100 million cases of malaria and an estimated 300,000 deaths per year. 97% of the country’s population is at risk, and this is the major driver of demand for home insecticides, ...

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    Country Report

    Laundry Care in Nigeria

    Feb 2018

    Laundry care recorded strong growth in 2017, with powder and bar detergents driving volume sales. Hand wash detergents remain the preferred choice, but a growing number of Nigerians are accepting bar detergents, which are considered gentle on fabrics...

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    Country Report

    Home Care in Nigeria

    Feb 2018

    Nigeria exited its biggest recession only in late 2017. Record inflation, the weak naira, high unemployment and low disposable incomes resulted in increased consumer price-sensitivity for most of the year, driving sales of lower-priced home care ...

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    Country Report

    Polishes in Nigeria

    Feb 2018

    Nigeria has a large population of 191 million people, of which at least two in five own a pair of shoes worth polishing at least once a week. Mobile shoe shiners are also a common sight in Nigeria, and charge NGN20 for polishing a pair of shoes. ...

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    Country Report

    Surface Care in Nigeria

    Feb 2018

    Surface care products are gaining traction, as Nigerians are rapidly catching up with the application and importance of these types of products. There is increasing consciousness of personal hygiene amongst Nigerians, following the Ebola outbreak in ...

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    Country Report

    Toilet Care in Nigeria

    Feb 2018

    Toilet care in Nigeria saw slower growth in 2017, as the real estate market suffered a major hit, following the country’s fall into recession in 2016. There was a significant slowdown in real estate development in Nigeria in 2017, and most completed ...

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    Country Report

    Analgesics in Nigeria

    Jan 2018

    Because of its easy accessibility and painkilling effect for light, undiagnosed ailment and pains, analgesics remains the largest OTC category in Nigeria in value sales terms. Growth is driven by the increasing urban population, among whom many work ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Nigeria

    Jan 2018

    Cough cold and allergy (hay fever) remedies is large and dynamic in OTC medicine in Nigeria, due to a growing population and congestion in urban areas where air pollution from eg car exhaust fumes and factories contribute to the need for such ...

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