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Nigeria

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria.

Nigeria StatisticsConsumer Lifestyles in Nigeria

Nigeria Country BriefingsFuture Demographics: Nigeria in 2030

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    Country Report

    Bottled Water in Nigeria

    Mar 2017

    Off-trade volume sales of bottled water rose by 7% in 2016 to reach sales of 28.9 billion litres and NGN938.6 billion in off-trade value. The hot weather and poor availability of pipe-borne water in Nigeria leads to strong demand for bottled water, ...

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    Country Report

    Carbonates in Nigeria

    Mar 2017

    New brand entrants Big from Ajeast Nigeria and Bigi Cola from Rite Foods entered the category in 2016 with price- discounted brands. Big’s launch of a new 650ml PET bottle at a competitive retail price of NGN100/bottle won consumers over, especially ...

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    Country Report

    Concentrates in Nigeria

    Mar 2017

    As a result of the affordability of concentrates, powder concentrates in particular, and with the rising cost of living in 2016 due to the economic recession, demand remained good in 2016, although growth was weaker than it was over the review period...

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    Country Report

    Energy Drinks in Nigeria

    Mar 2017

    Energy drinks continued to be popular in Nigeria (although suffering negatively from the recession) in 2016 thanks to the perception that the drinks carry aphrodisiacal effects and create energy, thus creating a market for consumers looking for a ...

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    Country Report

    Juice in Nigeria

    Mar 2017

    Juice grew well in 2016 with 3% off-trade volume growth, although the growth was slower than what was recorded over the review period, when the off-trade CAGR was 8%, due to the negative impact of the poor economy in 2016. Cheaper drinks – such as ...

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    Country Report

    Soft Drinks in Nigeria

    Mar 2017

    Nigeria’s fast-growing population brings with it a continuing demand for soft drinks, especially as the climate is quite hot. Urbanisation also drives demand for ready-to-drink soft drinks amongst busy, on-the-go consumers, whilst the lack of potable...

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    Country Report

    RTD Coffee in Nigeria

    Mar 2017

    There is no RTD coffee in Nigeria....

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    Country Report

    RTD Tea in Nigeria

    Mar 2017

    RTD tea is a developing category in Nigeria with potential for the future, as its offer of a refreshing and energising product appeals to busy professionals, especially as it is frequently flavoured with fruit flavours. Over the review period, having...

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    Country Report

    Sports Drinks in Nigeria

    Mar 2017

    Sports drinks saw stagnant volume growth in 2016 due to the negative impact of the economic recession. Higher unit prices due to the depreciation of the local currency and decline in disposable income made the product less affordable. Being just a ...

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    Country Profile

    Nigeria: Country Profile

    Feb 2017

    The economy slipped into recession in 2016 but modest gains are expected in 2017. A rebound in private consumption will be a crucial part of the recovery. Oil output continues to decline but the recent OPEC agreement to reduce production should give ...

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    Country Report

    Coffee in Nigeria

    Feb 2017

    Coffee consumption, which still has low prevalence in Nigeria, is growing as the population urbanises and as the working environment becomes more formal. With consumers engaged in busier lifestyles and fixed work times, coffee has become increasingly...

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    Country Report

    Other Hot Drinks in Nigeria

    Feb 2017

    Other hot drinks has reached a high level of maturity in Nigeria, being the hot drink of choice for most consumers and so it was performing poorly in volume sales over the last three years of the review period. This is also partly to do to the ...

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    Country Report

    Hot Drinks in Nigeria

    Feb 2017

    Whilst volume sales of other hot drinks – Nigeria’s hot drink of choice – declined in 2016, as it is more mature and suffering from distribution restrictions in the northeastern part of the country and competitor products in soft drinks, tea and ...

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    Country Report

    Tea in Nigeria

    Feb 2017

    Tea in Nigeria grew well over the review period as there was an increase in the formal working culture, with tea generally consumed in offices. Competition and advertising activities also helped to drive growth in 2016. Whilst generally Unilever ...

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    Strategy Briefing

    Dairy in The Middle East and Africa

    Jan 2017

    With slowing dairy demand in China, restricted entry to Russia and ramped-up production in Europe, the Middle East and Africa region has gained traction among dairy players as it will be the second largest contributor to absolute value growth over ...

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    Country Report

    Air Care in Nigeria

    Jan 2017

    There was a marked rise in the ownership of passenger cars in Nigeria in the first half of the review period, with this encouraged by the government's National Automotive Industry Development Plan focused on increasing the domestic assembly of cars. ...

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    Country Report

    Bleach in Nigeria

    Jan 2017

    Bleach benefited strongly from rising economic uncertainty at the end of the review period, with this resulting in many consumers seeking more affordable and versatile cleaning products. Bleach is meanwhile highly affordable, while there is a strong ...

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    Country Report

    Dishwashing in Nigeria

    Jan 2017

    Hand dishwashing faced growing competition from lower-priced alternatives towards the end of the review period, due to rising economic uncertainty and high inflation. Many brands in bar detergents and hand wash detergents are notably positioned as ...

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    Country Report

    Home Insecticides in Nigeria

    Jan 2017

    Malaria remains a significant problem in Nigeria, with estimates in 2016 that 97% of the population are at risk of infection. Concerns over this issue are thus supporting ongoing sales growth for home insecticides, despite the economic constraints ...

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    Country Report

    Laundry Care in Nigeria

    Jan 2017

    High inflation and growing economic uncertainty resulted in consumers becoming increasingly price-sensitive when purchasing home care towards the end of the review period. There was growing demand for affordable and versatile cleaning agents as ...

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