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Nigeria

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria.

Nigeria StatisticsConsumer Lifestyles in Nigeria

Nigeria Country BriefingsFuture Demographics: Nigeria in 2030

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    Country Report

    Cigarettes in Nigeria

    Aug 2017

    The key factor impacting cigarettes in 2016 in Nigeria was the large increase in unit prices by both local manufacturers and importers of cigarettes. This was caused by the major depreciation of the local currency, which led to higher costs both for ...

    US$990
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    Country Report

    Tobacco in Nigeria

    Aug 2017

    Sales of tobacco, particularly in the largest category, cigarettes, were negatively impacted by the economic recession in 2016. Products were less affordable due to the depreciation of the local currency which led to higher import costs and therefore...

    US$2,100
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    Country Briefing

    Income and Expenditure: Nigeria

    Aug 2017

    Nigeria’s per capita disposable income and spending recorded a sharp decline in real terms in 2016, due to the contraction of the Nigerian economy. Economic instability will keep adversely impacting the performance of Nigeria’s consumer market in the...

    US$250
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    Country Report

    Computers and Peripherals in Nigeria

    Aug 2017

    The 2017 economic recovery led to a decrease in unit prices, with growing competition from Chinese manufacturers such as Lenovo, Innjoo and local assemblers such as Zinox. A variety of innovative products were also launched which is helping to boost ...

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    Country Report

    Home Audio and Cinema in Nigeria

    Aug 2017

    Home audio and cinema grew by 5% in retail volume terms in 2017, after experiencing a steep decline in 2016. The economy is recovering with the appreciation of the local currency and increased availability of foreign exchange which should help ...

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    Country Report

    Home Video in Nigeria

    Aug 2017

    Home video increased by 4% in retail volume terms in 2017 after having performed poorly in 2016 due to the economic recession. With the economic recovery in 2017 and favourable unit price adjustments, demand is improving. Competition between the two ...

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    Country Report

    Imaging Devices in Nigeria

    Aug 2017

    With a small improvement in the Nigerian economy in 2017, a minor improvement was seen in the volume sales of cameras. In particular, the improvement in the availability of foreign exchange led to some appreciation in the local currency which helped ...

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    Country Report

    In-Car Entertainment in Nigeria

    Aug 2017

    Excluding the impact of the poor economy in 2016, over the remained of the review period the increased awareness and rise in disposable income led to slightly increased demand for in-car entertainment, as more cars were purchased. However, in-car ...

    US$990
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    Country Report

    Mobile Phones in Nigeria

    Aug 2017

    The economic recession negatively affected sales of mobile phones, especially feature phones, in Nigeria in 2016 resulting in the category declining by 17% in retail volume terms. However, the economy improved in 2017 as government revenue from crude...

    US$990
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    Country Report

    Consumer Electronics in Nigeria

    Aug 2017

    The good performance of consumer electronics during most of the review period was undone by the 2016 recession. The positive growth can be associated with the majority of products still being quite immature in Nigeria such as home cinema and ...

    US$2,640
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    Country Report

    Portable Players in Nigeria

    Aug 2017

    Portable players saw a recovery in terms of volume growth in 2017 after experiencing a poor performance in 2016 due to the recession. Wireless speakers saw positive volume growth as it is a complimentary product to smartphones....

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    Country Report

    Wearable Electronics in Nigeria

    Aug 2017

    Following a very poor performance for wearable electronics in 2016, in which it declined by 5% in retail volume terms, in 2017 the category saw a recovery growing by 2% as the economy moves out of recession and the expatriate population of Nigeria ...

    US$990
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    City Review

    Lagos City Review

    Jul 2017

    Having not been the capital of Nigeria since 1991, Lagos continues to be the most important city in socioeconomic terms. With GDP of USD50 Billion in 2016, Lagos accounted for 12% of national GDP, making it one of the biggest economies in Africa. ...

    US$725
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    Country Briefing

    Business Dynamics: Nigeria

    Jul 2017

    Nigeria, marred by an inefficient regulatory environment and lack of reforms, remains an extremely difficult place to do business in. In addition, lower penetration of higher education, rising terrorism threat and brain drain remain key policy ...

    US$250
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    Country Profile

    Nigeria: Country Profile

    Jun 2017

    Nigeria’s economy should see modest gains in 2017. OPEC’s agreement to reduce production will help Nigeria since the deal exempts the country from production cuts. A recovery in private final consumption and exports provide crucial support. The ...

    US$150
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    Country Report

    Baby and Child-Specific Products in Nigeria

    Apr 2017

    Demand for baby and child-specific products continued to increase in line with the strong growth in the baby population in Nigeria. The population aged 0 to 36 months increased by 2% in 2016 compared with 2015 (representing 424,000 babies and ...

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    Country Report

    Bath and Shower in Nigeria

    Apr 2017

    Within bath and shower (bar soap in particular) there was a trend towards specialised products for women – lightening soaps, anti-fungal soaps and those good for acne (eg Funbact A), and foreign semi-premium brands which are thought better for ...

    US$990
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    Country Report

    Colour Cosmetics in Nigeria

    Apr 2017

    Colour cosmetics was still not mature in Nigeria in 2016, due to the low incomes of many women. With increased urbanisation, which has an impact on awareness, and the growth of women involved in both formal and informal employment, the category ...

    US$990
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    Country Report

    Deodorants in Nigeria

    Apr 2017

    Deodorants performed well in Nigeria over the forecast period, driven by urbanisation and a growing young population that is more likely to be engaged in professional employment than previously. Younger people became more interested in such products,...

    US$990
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    Country Report

    Depilatories in Nigeria

    Apr 2017

    Use of depilatories in Nigeria remained low in 2016. However, with rising incomes among women, who are increasingly involved in more formal employment in urban areas, as well as exposure to Western culture through social media, demand increased over ...

    US$990
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