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Nigeria

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria.

Nigeria StatisticsConsumer Lifestyles in Nigeria

Nigeria Country BriefingsFuture Demographics: Nigeria in 2030

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    Strategy Briefing

    Dairy in The Middle East and Africa

    Jan 2017

    With slowing dairy demand in China, restricted entry to Russia and ramped-up production in Europe, the Middle East and Africa region has gained traction among dairy players as it will be the second largest contributor to absolute value growth over ...

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    Country Report

    Air Care in Nigeria

    Jan 2017

    There was a marked rise in the ownership of passenger cars in Nigeria in the first half of the review period, with this encouraged by the government's National Automotive Industry Development Plan focused on increasing the domestic assembly of cars. ...

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    Country Report

    Bleach in Nigeria

    Jan 2017

    Bleach benefited strongly from rising economic uncertainty at the end of the review period, with this resulting in many consumers seeking more affordable and versatile cleaning products. Bleach is meanwhile highly affordable, while there is a strong ...

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    Country Report

    Dishwashing in Nigeria

    Jan 2017

    Hand dishwashing faced growing competition from lower-priced alternatives towards the end of the review period, due to rising economic uncertainty and high inflation. Many brands in bar detergents and hand wash detergents are notably positioned as ...

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    Country Report

    Home Insecticides in Nigeria

    Jan 2017

    Malaria remains a significant problem in Nigeria, with estimates in 2016 that 97% of the population are at risk of infection. Concerns over this issue are thus supporting ongoing sales growth for home insecticides, despite the economic constraints ...

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    Country Report

    Laundry Care in Nigeria

    Jan 2017

    High inflation and growing economic uncertainty resulted in consumers becoming increasingly price-sensitive when purchasing home care towards the end of the review period. There was growing demand for affordable and versatile cleaning agents as ...

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    Country Report

    Home Care in Nigeria

    Jan 2017

    2016 saw a strong performance for overall home care in current value terms over the previous year. However, this was solely due to the impact of high inflation and a weak Nigerian currency in the year, with the latter resulting in price increases for...

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    Country Report

    Polishes in Nigeria

    Jan 2017

    High inflation and growing economic uncertainty resulted in consumers becoming increasingly price-sensitive in Nigeria towards the end of the review period. This resulted in many consumers seeking out the lowest-priced brands, particularly within ...

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    Country Report

    Surface Care in Nigeria

    Jan 2017

    Most product areas in surface care saw a worsening retail volume performance in 2016. This was due to the impact of high inflation and economic uncertainty, with declining real disposable income levels encouraging consumers to opt for low-priced ...

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    Country Report

    Toilet Care in Nigeria

    Jan 2017

    Nigeria has a low rate of ownership for flush toilets, with this partly linked to low levels of urbanisation and partly due to shortages of running water. There was however strong urbanisation during the review period, with the urban population ...

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    Country Report

    Confectionery in Nigeria

    Dec 2016

    Mars led sales within chocolate confectionery in 2015 with a strong value share of 36%. The company’s brands have a long-standing presence in Nigeria, with strong visibility in retail stores. These brands, including Mars, Snickers, Bounty, Twix, and ...

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    Country Report

    Dairy in Nigeria

    Dec 2016

    Cheese in Nigeria is fragmented, with no one brand yet having a steady presence or share. Packaged cheese remains restricted to modern retail channels, with brands which enter the category not always lasting long, partly due to the lack of strong ...

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    Country Report

    Grocery Retailers in Nigeria

    Dec 2016

    Modern grocery retailers continued to grow well in 2016 due to the increasing number of supermarkets and hypermarkets. Retail Supermarkets Nigeria Ltd opened five new Shoprite outlets in 2015 and a further four new outlets in 2016, taking its total ...

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    Country Report

    Non-Grocery Specialists in Nigeria

    Dec 2016

    With Nigeria officially in economic recession by the end of the second quarter of 2016, and the local currency continuing to depreciate, the environment for formal, modern stores that depend on the importation of products had become quite ...

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    Country Report

    Non-Store Retailing in Nigeria

    Dec 2016

    Non-store retailing performed strongly over the review period, driven in particular by internet retailing, which has benefited from the activities of two big players – Jumia and Konga Online Shopping – as well as the expansion in internet ...

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    Country Report

    Retailing in Nigeria

    Dec 2016

    Over the review period, retailing in Nigeria has steadily become more organised. With a growing urban population, seeking greater convenience and comfort while shopping, and with many state governments keen to modernise trading standards, modern ...

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    Strategy Briefing

    Confectionery in the Middle East and Africa

    Nov 2016

    While the Middle East and Africa is the fastest growing region across the world, mainly fuelled by a handful of markets, particularly Saudi Arabia, the United Arab Emirates, Egypt and South Africa. This will largely remain the case over the next five...

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    Country Profile

    Nigeria: Country Profile

    Nov 2016

    Nigeria’s economy slipped into recession in mid-2016. Depressed oil prices, falling oil production (as a result of attacks by militants), a scarcity of foreign currency and fuel and power shortages are all drags. Some support for the ailing economy ...

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    Country Report

    Packaged Food in Nigeria

    Nov 2016

    The packaged food industry continued to perform well in Nigeria over the review period, despite an economic recession in 2016. Growth of the already large Nigerian population, particularly babies, children and young people, drove categories such as ...

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    Strategy Briefing

    Unlocking Potential at the Bottom of the Pyramid in Emerging Markets

    Nov 2016

    The idea of reaching the bottom of the pyramid (BOP) in emerging and developing countries is no longer the reserve of the development community, but has become increasingly salient for businesses. In a global environment of slowing growth, weaker ...

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