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Pakistan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan.

Pakistan StatisticsConsumer Lifestyles in Pakistan

Pakistan Country BriefingsFuture Demographics: Pakistan in 2030

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    Country Report

    Away-From-Home Tissue and Hygiene in Pakistan

    Mar 2017

    Away-from-home retail tissue and hygiene was driven by its use in high-end eateries, clinics and hospitals where customers require the use of tissue and hygiene products....

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    Country Report

    Nappies/Diapers/Pants in Pakistan

    Mar 2017

    Demand for nappies/diapers/pants continued to grow in 2016 due to increasing awareness, affordability and conversion from traditional alternatives towards branded products. Promotional and awareness campaigns by leading manufacturers played an ...

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    Country Report

    Tissue and Hygiene in Pakistan

    Mar 2017

    Tissue and hygiene achieved retail value growth in line with the average of the review period, mainly due to continued increases in consumer awareness and affordability, as well as lower than expected inflation in manufacturing costs, which eased the...

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    Country Report

    Retail Tissue in Pakistan

    Mar 2017

    Retail tissue continued to grow in Pakistan in 2016 due to the modernisation in lifestyles and improved affordability among the urban middle class of the country. Advertising campaigns by leading manufacturers promoting the use of retail tissue as a ...

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    Country Report

    Sanitary Protection in Pakistan

    Mar 2017

    Demand for sanitary protection continued to grow in 2016 due to rising awareness, affordability and conversion from traditional alternatives towards branded sanitary protection products. Promotional campaigns by leading manufacturers played an ...

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    Country Report

    Wipes in Pakistan

    Mar 2017

    Personal wipes in the form of wipes for babies and cosmetic wipes represented almost all of wipes sales in Pakistan in 2016....

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    Country Report

    Air Care in Pakistan

    Feb 2017

    Spray/aerosol air fresheners continued to represent the largest proportion of air care sales in Pakistan in 2016, due to the convenience when using these products, the available product variety and their competitive prices....

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    Country Report

    Bleach in Pakistan

    Feb 2017

    Consumers in Pakistan continued to prefer laundry care and detergents over using bleach for cleaning their clothes in 2016. This is because bleach is generally perceived by Pakistani consumers to weaken the cloth and reduce the lustre of the texture....

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    Country Report

    Dishwashing in Pakistan

    Feb 2017

    Dishwashing continued to see stable growth in demand in 2016 which is being driven by the country’s rising population, higher household incomes and urbanisation. More consumers are becoming aware of the benefits of using good-quality branded products...

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    Country Report

    Home Insecticides in Pakistan

    Feb 2017

    Spray/aerosol insecticides continued to account for a large proportion of overall value sales of home insecticides in 2016. The popularity of spray/aerosol insecticides was driven by the convenience in usage, especially when covering large and open ...

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    Country Report

    Laundry Care in Pakistan

    Feb 2017

    Laundry care in Pakistan registered strong current value growth during 2016. This was the result of the increasing shift from unbranded to branded laundry care. Furthermore, price competition between the various players has made most of these ...

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    Country Report

    Home Care in Pakistan

    Feb 2017

    Home care continues to grow steadily due to increasing awareness amongst consumers and lower than expected inflation in manufacturing costs, which resulted in manufacturers not needing to increase their unit prices. This also helped in maintaining ...

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    Country Report

    Polishes in Pakistan

    Feb 2017

    Shoe polish continued to account for the majority of value sales in polishes in Pakistan in 2016 with it growing by 15% in current value terms....

    US$990
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    Country Report

    Surface Care in Pakistan

    Feb 2017

    Demand for surface care products remains limited to large cities and urban areas of the country due to its limited exposure, lack of affordability and awareness about surface care products....

    US$990
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    Country Report

    Toilet Care in Pakistan

    Feb 2017

    Unbranded products in the grey market presented a challenge to branded toilet care products in 2016 due to the price-competition offered by the former. Due to a lack of awareness for high-quality products and their low affordability, much of the ...

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    Country Profile

    Pakistan: Country Profile

    Feb 2017

    Pakistan’s economy will grow at a solid pace in 2017. Strong growth in private final consumption and rising investment provide support. Exports will also improve sharply. A process of fiscal consolidation, continuing political instability and ...

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    Country Report

    Other Hot Drinks in Pakistan

    Feb 2017

    Other hot drinks consumption in Pakistan is being driven by health and nutrition related concerns among parents and the taste preferences of end-consumers....

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    Country Report

    Hot Drinks in Pakistan

    Feb 2017

    Tea continued to dominate hot drinks in Pakistan during 2016, accounting for the majority of overall sales and remaining the most preferred option among consumers, rather than coffee and other hot drinks. The dominance of tea in Pakistan can be ...

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    Country Report

    Tea in Pakistan

    Feb 2017

    Population growth and the shift from unbranded to branded tea due to increased affordability fuelled sales of branded tea in Pakistan during 2016....

    US$990
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    Country Report

    Coffee in Pakistan

    Feb 2017

    Coffee sales continued to increase during 2016, partly due to Nestlé’s investment in promotional trials, product sampling and branded content marketing....

    US$990
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