Consumers continue to have a variety of baby and child-specific brands and pack sizes at their disposal in Pakistan due to the influx of imported brands. Baby and child-specific products grew by 14% in 2016 compared with the review period CAGR of ...

Sales of imported bar soap from international and local manufacturers continue to be significant as the latter find it hard to compete on price with the former. Sales of bar soap, the largest category, were increasingly pressured by increasing demand...

Consumption trend continues to be affected by impulse buying from retailers because of low brand loyalty and awareness. International manufacturers are vying to change this trend by creating brand-specific loyalty and awareness through promotional ...

Consumers’ awareness about deodorants as a separate category continues to increase with higher usage frequency in urban areas boosting value growth....

Hair removers/bleaches dominated sales of depilatories in 2016. Traditional wax or lotions also remained as significant alternatives to branded hair removal products. However, females of almost all socioeconomic backgrounds are increasingly adopting ...

International brands continued to dominate fragrances in 2016. Consumers continued to show strong brand loyalty with well-known international brand names due to their quality and signature fragrances. Nonetheless, a range of duplicate manufacturers ...

Hair colouring products continue to grow as manufacturers focus on improving shelf availability and retail presence....

Better media exposure and urbanisation continues to drive growth in men’s grooming....

Adoption of toothpaste in untouched segments and brand loyalty are the most important factors affecting growth and shares of oral care in Pakistan....

Lower price inflation in 2016 compared with the review period resulted in value growth being lower than the growth registered over the review period. Lower inflation, however, helped improve manufacturers’ margins. As inflation is expected to remain ...

Exposure to mass media, online retail stores, rising female employment and awareness campaigns by mass manufacturers are positively contributing to growth in skin care....

Use of sun care remains largely occasional, even amongst the socioeconomic groups that are relatively well aware of the products and their benefits. Cultural preferences and lifestyle practices which used to be a hindrance in the adoption of sun care...

Pakistan’s economy will see another year of solid growth in 2017. Strong growth in private final consumption and rising investment provide support. The high level of unemployment, large fiscal and external imbalances and recurrent (but diminishing) ...

The Pakistani packaged food market continued to see double-digit current value growth in 2016, though the trend of deceleration in year-on-year growth seen throughout the review period was maintained. The market’s expansion was driven by the impact ...

The capital of Sindh (one of Pakistan's four provinces), Karachi is one of the most populous metropolises worldwide being home to 19.6 million people in 2016. Its population is growing quickly (at 3.6% per year over 2011-2016) amid rural-urban ...

Modern grocery retailers continued to grow faster than traditional grocery retailers. Although the size of modern retailing is much smaller in comparison with traditional retailing, the former increased at the expense of the latter, especially in ...

Non-grocery specialists continued to grow on the back of improvements in the economy, and in public security in urban areas especially. Sustained improvement in law and order helped increase demand from urban consumers....

The accessibility of the internet to the growing number of young and urban consumers resulted in an internet retailing boom. The rapid growth in mobile internet usage and increased awareness of internet retailing encouraged multiple internet ...

Low duties, generally free borders, except on one side, decline in inflation, higher disposable incomes and other factors associated with urbanisation resulted in further growth in retailing in Pakistan. Retailing is considered to have benefitted ...

Away-from-home retail tissue and hygiene was driven by its use in high-end eateries, clinics and hospitals where customers require the use of tissue and hygiene products....