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Pakistan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan.

Pakistan StatisticsConsumer Lifestyles in Pakistan

Pakistan Country BriefingsFuture Demographics: Pakistan in 2030

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    Country Report

    Coffee in Pakistan

    Feb 2018

    Instant coffee accounted for over four fifths of total coffee value in Pakistan in 2017. There is a growing trend among urban Pakistani consumers taking up drinking coffee and adopting this drink, as Pakistan is generally a tea-drinking country. ...

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    Country Report

    Other Hot Drinks in Pakistan

    Feb 2018

    In 2017, other hot drinks continued to register strong off-trade value growth and posted the fastest growth within hot drinks. Off-trade value growth picked up in 2017 compared to 2016 with rising health consciousness among the Pakistani populace. ...

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    Country Report

    Hot Drinks in Pakistan

    Feb 2018

    Demand for tea and other hot drinks continued to increase in 2017 due to rising health consciousness and trading up by consumers. As consumers are becoming more focused on achieving healthy lifestyles, other drinks are enjoying favourable demand as ...

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    Country Report

    Tea in Pakistan

    Feb 2018

    There are large unorganised and unbranded tea sales in Pakistan which continue to pose a threat to packaged tea players. These unbranded and unpackaged products are priced significantly lower compared to the branded goods as in most cases these ...

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    Country Report

    Air Care in Pakistan

    Feb 2018

    Historically, consumption of air care products in Pakistan was concentrated in higher-income urban households. However, in recent years demand for such products has increased steadily among middle- and even lower-income households, especially in ...

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    Country Report

    Bleach in Pakistan

    Feb 2018

    Bleach in Pakistan is expected to continue expanding at a considerable rate over the forecast period. Rising health- and hygiene-consciousness among consumers will encourage the wider use of bleach as a germ-killing solution. At the same time, bleach...

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    Country Report

    Dishwashing in Pakistan

    Feb 2018

    Hand dishwashing is expected to continue expanding at a strong pace over the forecast period, mainly thanks to population growth in Pakistan. The category will also benefit as improvements in purchasing power lead more consumers to switch from ...

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    Country Report

    Home Insecticides in Pakistan

    Feb 2018

    Outbreaks of dengue and malaria bolstered demand for home insecticides in Pakistan during the review period. The government, NGOs and brand manufacturers worked together to raise awareness of the importance of keeping household spaces clean and using...

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    Country Report

    Laundry Care in Pakistan

    Feb 2018

    Fabric softeners is expected to be the most dynamic of the main laundry care categories in terms of value sales growth at constant 2017 prices over the forecast period. This is primarily due to heavy investment in TV advertising and product ...

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    Country Report

    Home Care in Pakistan

    Feb 2018

    Consumer awareness of various home care brands in Pakistan has risen remarkably in recent years thanks to increased investment in mass media advertisements by both international and local manufacturers. Together with rising disposable incomes, this ...

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    Country Report

    Polishes in Pakistan

    Feb 2018

    Rising urbanisation, growth in white collar employment and improvements in per capita income levels should all help to sustain the positive development of polishes in Pakistan over the forecast period. The category also looks set to benefit from the ...

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    Country Report

    Surface Care in Pakistan

    Feb 2018

    Surface care in Pakistan is expected to expand at a robust pace over the forecast period as heavy investment in marketing campaigns continues to strengthen consumer awareness of leading brands such as Dettol from Reckitt Benckiser. Like other home ...

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    Country Report

    Toilet Care in Pakistan

    Feb 2018

    Toilet care in Pakistan is expected to expand at a significant pace over the forecast period. The category will continue to benefit as local consumers become more hygiene-conscious and more aware of the availability and potential benefits of branded ...

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    Country Report

    Sports Nutrition in Pakistan

    Jan 2018

    There are no visible sales of sports nutrition products in Pakistan. There are not expected to any visible sales of sports nutrition products in Pakistan over the forecast period....

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    Country Report

    Direct Selling in Pakistan

    Jan 2018

    Increasing incomes, rapid urbanisation and a growing number of young and brand-conscious consumers in the country fuelled growth of direct selling in Pakistan in 2017. Consumers have become more informed, brand conscious and are seeking variety. In ...

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    Country Report

    Internet Retailing in Pakistan

    Jan 2018

    Internet retailing in Pakistan has witnessed a boom in recent years. Local retailers, especially in apparel and footwear, have partnered with online stores as well as establishing their own online retail presence to increase their revenues by ...

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    Country Report

    Mixed Retailers in Pakistan

    Jan 2018

    Consumer demand for grocery and non-grocery products in the country has been greatly influenced by a number of factors, including inward foreign remittances, which support domestic incomes, rising disposable incomes due to lower fuel prices, benign ...

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    Country Report

    Non-Grocery Specialists in Pakistan

    Jan 2018

    The growing middle-income group, rapid migration from rural to urban areas and a large young consumer group are factors which have modernised consumer lifestyles and resulted in changing consumer preferences in Pakistan. Consumerism has been growing ...

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    Country Report

    Retailing in Pakistan

    Jan 2018

    Retailing grew quite significantly over the review period. A growing middle-income group, increasing disposable household incomes, rapid urbanisation and a large youth population in the country are factors which led to a surge in demand in recent ...

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    Country Report

    Packaged Food in Pakistan

    Jan 2018

    Packaged food continued to record growth in 2017, which was due to the increasing adoption of packaged food products in new consumer markets in Pakistan. The country is one of the most rapidly urbanising economies in South Asia. Rising disposable ...

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