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Pakistan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan.

Pakistan StatisticsConsumer Lifestyles in Pakistan

Pakistan Country BriefingsFuture Demographics: Pakistan in 2030

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    Country Report

    Packaged Food in Pakistan

    Apr 2017

    The Pakistani packaged food market continued to see double-digit current value growth in 2016, though the trend of deceleration in year-on-year growth seen throughout the review period was maintained. The market’s expansion was driven by the impact ...

    US$7,150
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    Country Report

    Grocery Retailers in Pakistan

    Apr 2017

    Modern grocery retailers continued to grow faster than traditional grocery retailers. Although the size of modern retailing is much smaller in comparison with traditional retailing, the former increased at the expense of the latter, especially in ...

    US$990
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    Country Report

    Non-Grocery Specialists in Pakistan

    Apr 2017

    Non-grocery specialists continued to grow on the back of improvements in the economy, and in public security in urban areas especially. Sustained improvement in law and order helped increase demand from urban consumers....

    US$990
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    Country Report

    Non-Store Retailing in Pakistan

    Apr 2017

    The accessibility of the internet to the growing number of young and urban consumers resulted in an internet retailing boom. The rapid growth in mobile internet usage and increased awareness of internet retailing encouraged multiple internet ...

    US$990
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    Country Report

    Retailing in Pakistan

    Apr 2017

    Low duties, generally free borders, except on one side, decline in inflation, higher disposable incomes and other factors associated with urbanisation resulted in further growth in retailing in Pakistan. Retailing is considered to have benefitted ...

    US$2,100
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    Country Report

    Away-From-Home Tissue and Hygiene in Pakistan

    Mar 2017

    Away-from-home retail tissue and hygiene was driven by its use in high-end eateries, clinics and hospitals where customers require the use of tissue and hygiene products....

    US$990
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    Country Report

    Nappies/Diapers/Pants in Pakistan

    Mar 2017

    Demand for nappies/diapers/pants continued to grow in 2016 due to increasing awareness, affordability and conversion from traditional alternatives towards branded products. Promotional and awareness campaigns by leading manufacturers played an ...

    US$990
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    Country Report

    Tissue and Hygiene in Pakistan

    Mar 2017

    Tissue and hygiene achieved retail value growth in line with the average of the review period, mainly due to continued increases in consumer awareness and affordability, as well as lower than expected inflation in manufacturing costs, which eased the...

    US$2,650
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    Country Report

    Retail Tissue in Pakistan

    Mar 2017

    Retail tissue continued to grow in Pakistan in 2016 due to the modernisation in lifestyles and improved affordability among the urban middle class of the country. Advertising campaigns by leading manufacturers promoting the use of retail tissue as a ...

    US$990
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    Country Report

    Sanitary Protection in Pakistan

    Mar 2017

    Demand for sanitary protection continued to grow in 2016 due to rising awareness, affordability and conversion from traditional alternatives towards branded sanitary protection products. Promotional campaigns by leading manufacturers played an ...

    US$990
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    Country Report

    Wipes in Pakistan

    Mar 2017

    Personal wipes in the form of wipes for babies and cosmetic wipes represented almost all of wipes sales in Pakistan in 2016....

    US$990
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    Country Report

    Sauces, Dressings and Condiments in Pakistan

    Mar 2017

    Sauces, dressings and condiments are benefiting from a number of strong trends, including expansion in Pakistan's urban mid-income group. These consumers are not only growing in number but are also benefiting from rising disposable income levels ...

    US$990
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    Country Report

    Soup in Pakistan

    Mar 2017

    Soup is benefiting from rising disposable income levels, which are notably boosting interest in instant soup as a convenient snack or light lunch. However, soup remains a tiny niche in Pakistan, with sales of less than 500 tonnes being seen in 2016. ...

    US$990
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    Country Report

    Spreads in Pakistan

    Mar 2017

    Spreads are benefiting from growing consumption at breakfast, with this linked partly to the Westernisation trend. In addition, bread with spreads is viewed as an easy and quick breakfast and is thus proving increasingly popular as urbanisation and a...

    US$990
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    Country Report

    Ready Meals in Pakistan

    Mar 2017

    Ready meals are benefiting from rising disposable income levels and expansion in Pakistan's mid-income group, with more consumers thus able to afford ready meals. These products are meanwhile also benefiting from widening availability, as the number ...

    US$990
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    Country Report

    Air Care in Pakistan

    Feb 2017

    Spray/aerosol air fresheners continued to represent the largest proportion of air care sales in Pakistan in 2016, due to the convenience when using these products, the available product variety and their competitive prices....

    US$990
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    Country Report

    Bleach in Pakistan

    Feb 2017

    Consumers in Pakistan continued to prefer laundry care and detergents over using bleach for cleaning their clothes in 2016. This is because bleach is generally perceived by Pakistani consumers to weaken the cloth and reduce the lustre of the texture....

    US$990
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    Country Report

    Dishwashing in Pakistan

    Feb 2017

    Dishwashing continued to see stable growth in demand in 2016 which is being driven by the country’s rising population, higher household incomes and urbanisation. More consumers are becoming aware of the benefits of using good-quality branded products...

    US$990
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    Country Report

    Home Insecticides in Pakistan

    Feb 2017

    Spray/aerosol insecticides continued to account for a large proportion of overall value sales of home insecticides in 2016. The popularity of spray/aerosol insecticides was driven by the convenience in usage, especially when covering large and open ...

    US$990
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    Country Report

    Laundry Care in Pakistan

    Feb 2017

    Laundry care in Pakistan registered strong current value growth during 2016. This was the result of the increasing shift from unbranded to branded laundry care. Furthermore, price competition between the various players has made most of these ...

    US$990
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