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Pakistan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan.

Pakistan StatisticsConsumer Lifestyles in Pakistan

Pakistan Country BriefingsFuture Demographics: Pakistan in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Analgesics in Pakistan

    Nov 2017

    The Drug Regulatory Authority of Pakistan (DRAP) continued to maintain tight control over prices of analgesics during 2017 in order to ensure products in this area remain affordable for consumers within all income groups. However, at the same time, ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan

    Nov 2017

    Cough, cold and allergy (hay fever) remedies continued to register strong double digit value growth during 2017, partly driven by increasing demand due to population growth and abrupt and extreme weather and temperature changes in parts of the ...

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    Country Report

    Dermatologicals in Pakistan

    Nov 2017

    Consumers in Pakistan are increasingly focussing on their overall health and beauty, with this trend primarily being driven by the rising middle class in the country. Rising awareness of dermatological products among these consumers can mainly be ...

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    Country Report

    Digestive Remedies in Pakistan

    Nov 2017

    The increasingly hectic pace of modern urban life continues to fuel demand for digestive remedies in Pakistan. The area registered strong double digit value growth in 2017, with sales being driven by the fact that a growing number of young ...

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    Country Report

    Herbal/Traditional Products in Pakistan

    Nov 2017

    The fact that consumers in Pakistan have traditionally used herbal/traditional remedies to treat common ailments has helped to fuel demand for branded herbal/traditional products. Recently, there has been renewed interest in herbal/traditional ...

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    Country Report

    Consumer Health in Pakistan

    Nov 2017

    The overall healthcare infrastructure in Pakistan is expanding at a robust rate in line with rising consumer health and wellbeing awareness through media exposure, advice from doctors and companies’ marketing initiatives. The growing urban population...

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    Country Report

    Weight Management and Wellbeing in Pakistan

    Nov 2017

    The increasing incidence of obesity among younger people, along with growing awareness about treating the condition and related illnesses, helped drive weight management and wellbeing sales during 2017. A general trend of crash diets and quick yet ...

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    Country Report

    Wound Care in Pakistan

    Nov 2017

    Sticking plaster/adhesive bandages led growth in wound care in 2017, with demand mainly being fuelled by international brands, with consumers opting for quality over quantity and most international brands, such as Saniplast and Elastoplast, remaining...

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    Country Briefing

    Households: Pakistan

    Nov 2017

    The Pakistani household market offers great growth potential for consumer businesses, given its strong expansion in household numbers and high proportion of couple-with-children families. A growing middle class is fuelling demand for household goods,...

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    Country Profile

    Asia Pacific: Regional Profile

    Nov 2017

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2016. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Briefing

    Natural Resources: Pakistan

    Nov 2017

    Pakistan relies on food and energy imports to meet its demand, although the country is a major producer and exporter of some agricultural products globally. Power shortages create a bottleneck for consumption and economic growth. Pakistan is highly ...

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    Consumer Lifestyle

    Consumer Lifestyles in Pakistan

    Oct 2017

    Consumer confidence has been boosted by improving security and rising levels of disposable income, leading to increased consumer expenditure. Modern retail is popular and it is expected to continue to grow and change consumers’ shopping habits in ...

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    Country Briefing

    Economy, Finance and Trade: Pakistan

    Oct 2017

    With international financial help, Pakistan’s economy is recovering. However, its external sector is being negatively affected by higher importing needs and lacklustre exports performance. Furthermore, foreign investors continue to treat Pakistan ...

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    Country Report

    Travel in Pakistan

    Oct 2017

    The improving economic conditions in the country, especially in relation to the China Pakistan Economic Corridor (CPEC), led to an increase in inbound arrivals in Pakistan in 2017. Gwadar, the main hub of the CPEC, experienced a boom in business ...

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    Country Briefing

    Income and Expenditure: Pakistan

    Oct 2017

    Supported by government fiscal and monetary stimulus, Pakistan’s per capita gross income and spending recorded accelerated growth over 2015-2016. However, the country’s disposable income and spending levels remain considerably below regional ...

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    Country Profile

    Pakistan: Country Profile

    Sep 2017

    Pakistan’s economy will see another year of solid growth in 2017 A big increase in public spending, steady growth in agriculture and a pick-up in Chinese investment as the China-Pakistan Economic Corridor gathers momentum will be the main drivers. ...

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    Country Briefing

    Business Dynamics: Pakistan

    Sep 2017

    Pakistan continues to remain a difficult place to do business in. Apart from an inefficient regulatory regime, the poor quality of its physical infrastructure and weak rule of law act as hindrances in attracting investments into the country. Apart ...

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