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Pakistan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan.

Pakistan StatisticsConsumer Lifestyles in Pakistan

Pakistan Country BriefingsFuture Demographics: Pakistan in 2030

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    Country Report

    Air Care in Pakistan

    Feb 2017

    Spray/aerosol air fresheners continued to represent the largest proportion of air care sales in Pakistan in 2016, due to the convenience when using these products, the available product variety and their competitive prices....

    US$990
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    Country Report

    Bleach in Pakistan

    Feb 2017

    Consumers in Pakistan continued to prefer laundry care and detergents over using bleach for cleaning their clothes in 2016. This is because bleach is generally perceived by Pakistani consumers to weaken the cloth and reduce the lustre of the texture....

    US$990
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    Country Report

    Dishwashing in Pakistan

    Feb 2017

    Dishwashing continued to see stable growth in demand in 2016 which is being driven by the country’s rising population, higher household incomes and urbanisation. More consumers are becoming aware of the benefits of using good-quality branded products...

    US$990
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    Country Report

    Home Insecticides in Pakistan

    Feb 2017

    Spray/aerosol insecticides continued to account for a large proportion of overall value sales of home insecticides in 2016. The popularity of spray/aerosol insecticides was driven by the convenience in usage, especially when covering large and open ...

    US$990
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    Country Report

    Laundry Care in Pakistan

    Feb 2017

    Laundry care in Pakistan registered strong current value growth during 2016. This was the result of the increasing shift from unbranded to branded laundry care. Furthermore, price competition between the various players has made most of these ...

    US$990
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    Country Report

    Home Care in Pakistan

    Feb 2017

    Home care continues to grow steadily due to increasing awareness amongst consumers and lower than expected inflation in manufacturing costs, which resulted in manufacturers not needing to increase their unit prices. This also helped in maintaining ...

    US$2,650
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    Country Report

    Polishes in Pakistan

    Feb 2017

    Shoe polish continued to account for the majority of value sales in polishes in Pakistan in 2016 with it growing by 15% in current value terms....

    US$990
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    Country Report

    Surface Care in Pakistan

    Feb 2017

    Demand for surface care products remains limited to large cities and urban areas of the country due to its limited exposure, lack of affordability and awareness about surface care products....

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    Country Report

    Toilet Care in Pakistan

    Feb 2017

    Unbranded products in the grey market presented a challenge to branded toilet care products in 2016 due to the price-competition offered by the former. Due to a lack of awareness for high-quality products and their low affordability, much of the ...

    US$990
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    Country Profile

    Pakistan: Country Profile

    Feb 2017

    Pakistan’s economy will grow at a solid pace in 2017. Strong growth in private final consumption and rising investment provide support. Exports will also improve sharply. A process of fiscal consolidation, continuing political instability and ...

    US$150
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    Country Report

    Other Hot Drinks in Pakistan

    Feb 2017

    Other hot drinks consumption in Pakistan is being driven by health and nutrition related concerns among parents and the taste preferences of end-consumers....

    US$990
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    Country Report

    Hot Drinks in Pakistan

    Feb 2017

    Tea continued to dominate hot drinks in Pakistan during 2016, accounting for the majority of overall sales and remaining the most preferred option among consumers, rather than coffee and other hot drinks. The dominance of tea in Pakistan can be ...

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    Country Report

    Tea in Pakistan

    Feb 2017

    Population growth and the shift from unbranded to branded tea due to increased affordability fuelled sales of branded tea in Pakistan during 2016....

    US$990
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    Country Report

    Coffee in Pakistan

    Feb 2017

    Coffee sales continued to increase during 2016, partly due to Nestlé’s investment in promotional trials, product sampling and branded content marketing....

    US$990
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    Country Report

    Bottled Water in Pakistan

    Feb 2017

    Bottled water demand continues to increase due to Pakistan’s growing population, the lack of potable drinking water for daily consumption, increasing affordability as a result of rising disposable incomes, and the growing need for convenience among ...

    US$990
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    Country Report

    Carbonates in Pakistan

    Feb 2017

    New demand from untapped and low-consumption rural and semi-urban segments continues to drive growth during 2016...

    US$990
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    Country Report

    Concentrates in Pakistan

    Feb 2017

    Consumers in Pakistan continue to prefer powder as opposed to liquid concentrates, mainly due to the convenience of products in this area, the variety of flavours available, and low prices....

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    Country Report

    Energy Drinks in Pakistan

    Feb 2017

    Growing awareness of energy drinks as a soft drink category distinct from carbonates continues to have a positive impact on demand, with sales continuing to increase strongly in 2016....

    US$990
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    Country Report

    Juice in Pakistan

    Feb 2017

    Juice continues to expand as better marketing and distribution from major manufacturers results in more competition, product enhancement and an increased market size....

    US$990
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    Country Report

    Soft Drinks in Pakistan

    Feb 2017

    Inflation in Pakistan during 2016 was lower than in previous years, thus helping to ease margin pressure on manufacturers and resulting in lower unit price increases. This helped to boost soft drinks volume sales, with demand remaining buoyant ...

    US$2,100
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