Pakistan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Pakistan StatisticsConsumer Lifestyles in PakistanPakistan Country BriefingsFuture Demographics: Pakistan in 2030

Strategy Briefing

Strategy Briefing

Recreation, Entertainment and Arts in Asia Pacific

May 2018

With revenue of USD293 billion in 2017, Asia Pacific is the world’s third largest region for recreation, entertainment and arts production. However, Asia Pacific is rapidly catching up with other regions, and it is forecast that over the period ...

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Country Report

Country Report

Baby and Child-Specific Products in Pakistan

May 2018

Natural and herbal home remedies always existed within baby and child-specific products in Pakistan. Most households still rely on traditional homemade natural remedies and solutions for baby care; however, due to rapid urbanisation and busy ...

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Country Report

Country Report

Bath and Shower in Pakistan

May 2018

Bar soap remains the traditional household choice for bathing needs. While urban consumers switched to using branded soap rather than unbranded alternatives, the switch to liquid and gel formats remained low. This was due to low consumer awareness of...

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Country Report

Country Report

Colour Cosmetics in Pakistan

May 2018

Consumers in Pakistan are familiar with colour cosmetics, which were successful with mass consumers who are aware of the basic products such as lipstick, eye liner/pencil etc. However, the sophistication of using colour cosmetics remains an upper ...

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Country Report

Country Report

Deodorants in Pakistan

May 2018

Consumers in Pakistan, of which 57% are young people, are increasingly becoming conscious of their hygiene and personal grooming and are spending more on products previously unused by their parents. Several factors led to this development in their ...

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Country Report

Country Report

Depilatories in Pakistan

May 2018

Women in Pakistan living in urban and semi-cities commonly visit salons to wax their forearms and legs. While the concept of getting a full body wax or even waxing intimate areas is increasing among higher-income consumers in cities, women in middle-...

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Country Report

Country Report

Fragrances in Pakistan

May 2018

Consumers in Pakistan are moving towards branded alternatives, a trend that was also seen in fragrances. Traditionally, Attar (a non-alcoholic alternative) was widely used, especially in religious consumer segments. However, with changing lifestyles ...

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Country Report

Country Report

Hair Care in Pakistan

May 2018

Hair care was traditionally a feminine activity in Pakistan with females oiling their hair regularly and using only natural ingredients such as egg, yoghurt etc to keep their hair silky and strong. In lower-income households, especially in smaller ...

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Country Report

Country Report

Mass Beauty and Personal Care in Pakistan

May 2018

Mass consumers in Pakistan are still in the process of adopting beauty and personal care products as a staple in their lives. While the educated, higher-income consumers, especially in urban areas, already experimented with brands and formed opinions...

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Country Report

Country Report

Men's Grooming in Pakistan

May 2018

Instead of going to the barber, Pakistani men are increasingly buying branded shaving products to use at home. Consumers began to value the ease and convenience of shaving at home and believe that the result is better than at the barber. Moreover, ...

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Country Report

Country Report

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Country Report

Country Report

Beauty and Personal Care in Pakistan

May 2018

Spending in Pakistan increased with the continued growth in urbanisation and rising per capita disposable incomes. Other factors such as the greater contribution of women in the workforce, growing media exposure and a changing retail landscape ...

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Country Report

Country Report

Premium Beauty and Personal Care in Pakistan

May 2018

Premium beauty and personal care brands, especially in deodorants, fragrances, colour cosmetics and hair care, have a significant price difference compared to mass brands. These premium brands are therefore consumed primarily by higher-income ...

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Country Report

Country Report

Skin Care in Pakistan

May 2018

Facial care is the most popular within skin care as women are increasingly paying attention to their beauty and wellbeing. While the average consumer remains unaware of the different specialised products for body care, facial cleansers and ...

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Country Report

Country Report

Sun Care in Pakistan

May 2018

Sun care in Pakistan is more common among female consumers than male. This is because beauty and personal care is considered feminine and men are not comfortable with spending on skin care. However, with the increasing influence of the media, ...

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Strategy Briefing

Strategy Briefing

Renewable Energy Expansion Opportunities for B2B Sectors

Apr 2018

Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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Country Profile

Country Profile

Pakistan: Country Profile

Mar 2018

Pakistan’s economy will see another year of solid growth in 2018. Spending associated with the China-Pakistan Economic Corridor is a major driver. Private consumption and robust exports also provide support. Steady gains in farm output and an ...

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Country Report

Country Report

Away-From-Home Tissue and Hygiene in Pakistan

Mar 2018

Away-from-home tissue and hygiene is expected to grow over the forecast period, supported by rising urbanisation and the westernisation of away-from-home lifestyles. Increases in the rate of new restaurant and hospital openings in urban areas, and ...

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Country Report

Country Report

Nappies/Diapers/Pants in Pakistan

Mar 2018

The consistent marketing efforts of leading brands, such as Pampers and Canbebe, is expected to continue increasing awareness of nappies/diapers/pants in Pakistan, resulting in the rapid growth of this category. Moreover, with the country's ...

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Country Report

Country Report

Tissue and Hygiene in Pakistan

Mar 2018

Per capita consumption of tissue and hygiene products is very low in Pakistan compared to developed countries. This is because consumers have always considered tissue and hygiene products as a luxury purchase rather than one of necessity. Hence, ...

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