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Pakistan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan.

Pakistan StatisticsConsumer Lifestyles in Pakistan

Pakistan Country BriefingsFuture Demographics: Pakistan in 2030

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    Country Report

    Beer in Pakistan

    Aug 2017

    Pakistan’s government has been very active recently in cracking down against the consumption of alcohol by Muslims especially through illegal channels. Muslims, which make up 97% of the country’s population, had been actively switching to illegal ...

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    Country Report

    Cider/Perry in Pakistan

    Aug 2017

    Cider/perry remains non-existent in Pakistan with the production and importing of cider/perry being banned in the country....

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    Country Report

    Alcoholic Drinks in Pakistan

    Aug 2017

    Alcoholic drinks recorded a relatively decent performance in 2016 as compared to the review period. The reopening of alcohol shops encouraged consumers to buy in bulk with the growing number of foreigners in the country, particularly Chinese ...

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    Country Report

    Rtds/High-Strength Premixes in Pakistan

    Aug 2017

    RTDs/high-strength premixes continued to see insignificant sales in 2016 with there being no local production and with imports being banned....

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    Country Report

    Spirits in Pakistan

    Aug 2017

    Overall, the consumption of spirits remained restricted to non-Muslims in 2016 due to the restriction on sales to Muslims. However, increasingly the Muslim population in the country are also drinking socially and hence consumption grew in 2016, ...

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    Country Report

    Wine in Pakistan

    Aug 2017

    Sales of wine in Pakistan are low due to wine imports being banned and no local production taking any place....

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    Country Profile

    Pakistan: Country Profile

    Aug 2017

    Pakistan’s economy will see another year of solid growth in 2017. Strong growth in private final consumption and rising investment provide support. The high level of unemployment, large fiscal and external imbalances and recurrent (but diminishing) ...

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    Country Report

    Cigarettes in Pakistan

    Jul 2017

    Retail cigarette volumes in Pakistan saw a declining trend towards the end of the review period, as prices surged as a result of tax rises and consumers increasingly switched to cheaper Local Tax Evaded (LTE) brands. A total of 72.0 billion ...

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    Country Report

    Tobacco in Pakistan

    Jul 2017

    Tobacco in Pakistan was on a growing value trend throughout the review period. Despite a declining trend in volume terms, the market grew in value terms, primarily because of consistent increases in the unit prices of cigarettes, pulled up by tax ...

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    Country Report

    Baby and Child-Specific Products in Pakistan

    May 2017

    Consumers continue to have a variety of baby and child-specific brands and pack sizes at their disposal in Pakistan due to the influx of imported brands. Baby and child-specific products grew by 14% in 2016 compared with the review period CAGR of ...

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    Country Report

    Bath and Shower in Pakistan

    May 2017

    Sales of imported bar soap from international and local manufacturers continue to be significant as the latter find it hard to compete on price with the former. Sales of bar soap, the largest category, were increasingly pressured by increasing demand...

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    Country Report

    Colour Cosmetics in Pakistan

    May 2017

    Consumption trend continues to be affected by impulse buying from retailers because of low brand loyalty and awareness. International manufacturers are vying to change this trend by creating brand-specific loyalty and awareness through promotional ...

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    Country Report

    Deodorants in Pakistan

    May 2017

    Consumers’ awareness about deodorants as a separate category continues to increase with higher usage frequency in urban areas boosting value growth....

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    Country Report

    Depilatories in Pakistan

    May 2017

    Hair removers/bleaches dominated sales of depilatories in 2016. Traditional wax or lotions also remained as significant alternatives to branded hair removal products. However, females of almost all socioeconomic backgrounds are increasingly adopting ...

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    Country Report

    Fragrances in Pakistan

    May 2017

    International brands continued to dominate fragrances in 2016. Consumers continued to show strong brand loyalty with well-known international brand names due to their quality and signature fragrances. Nonetheless, a range of duplicate manufacturers ...

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    Country Report

    Hair Care in Pakistan

    May 2017

    Hair colouring products continue to grow as manufacturers focus on improving shelf availability and retail presence....

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    Country Report

    Men's Grooming in Pakistan

    May 2017

    Better media exposure and urbanisation continues to drive growth in men’s grooming....

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    Country Report

    Oral Care in Pakistan

    May 2017

    Adoption of toothpaste in untouched segments and brand loyalty are the most important factors affecting growth and shares of oral care in Pakistan....

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    Country Report

    Beauty and Personal Care in Pakistan

    May 2017

    Lower price inflation in 2016 compared with the review period resulted in value growth being lower than the growth registered over the review period. Lower inflation, however, helped improve manufacturers’ margins. As inflation is expected to remain ...

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    Country Report

    Skin Care in Pakistan

    May 2017

    Exposure to mass media, online retail stores, rising female employment and awareness campaigns by mass manufacturers are positively contributing to growth in skin care....

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