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Pakistan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan.

Pakistan StatisticsConsumer Lifestyles in Pakistan

Pakistan Country BriefingsFuture Demographics: Pakistan in 2030

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    Country Report

    Travel in Pakistan

    Oct 2017

    The improving economic conditions in the country, especially in relation to the China Pakistan Economic Corridor (CPEC), led to an increase in inbound arrivals in Pakistan in 2017. Gwadar, the main hub of the CPEC, experienced a boom in business ...

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    Country Briefing

    Income and Expenditure: Pakistan

    Oct 2017

    Supported by government fiscal and monetary stimulus, Pakistan’s per capita gross income and spending recorded accelerated growth over 2015-2016. However, the country’s disposable income and spending levels remain considerably below regional ...

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    Country Profile

    Pakistan: Country Profile

    Sep 2017

    Pakistan’s economy will see another year of solid growth in 2017 A big increase in public spending, steady growth in agriculture and a pick-up in Chinese investment as the China-Pakistan Economic Corridor gathers momentum will be the main drivers. ...

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    Country Briefing

    Business Dynamics: Pakistan

    Sep 2017

    Pakistan continues to remain a difficult place to do business in. Apart from an inefficient regulatory regime, the poor quality of its physical infrastructure and weak rule of law act as hindrances in attracting investments into the country. Apart ...

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    Country Report

    Beer in Pakistan

    Aug 2017

    Pakistan’s government has been very active recently in cracking down against the consumption of alcohol by Muslims especially through illegal channels. Muslims, which make up 97% of the country’s population, had been actively switching to illegal ...

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    Country Report

    Cider/Perry in Pakistan

    Aug 2017

    Cider/perry remains non-existent in Pakistan with the production and importing of cider/perry being banned in the country....

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    Country Report

    Alcoholic Drinks in Pakistan

    Aug 2017

    Alcoholic drinks recorded a relatively decent performance in 2016 as compared to the review period. The reopening of alcohol shops encouraged consumers to buy in bulk with the growing number of foreigners in the country, particularly Chinese ...

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    Country Report

    Rtds/High-Strength Premixes in Pakistan

    Aug 2017

    RTDs/high-strength premixes continued to see insignificant sales in 2016 with there being no local production and with imports being banned....

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    Country Report

    Spirits in Pakistan

    Aug 2017

    Overall, the consumption of spirits remained restricted to non-Muslims in 2016 due to the restriction on sales to Muslims. However, increasingly the Muslim population in the country are also drinking socially and hence consumption grew in 2016, ...

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    Country Report

    Wine in Pakistan

    Aug 2017

    Sales of wine in Pakistan are low due to wine imports being banned and no local production taking any place....

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    Country Report

    Cigarettes in Pakistan

    Jul 2017

    Retail cigarette volumes in Pakistan saw a declining trend towards the end of the review period, as prices surged as a result of tax rises and consumers increasingly switched to cheaper Local Tax Evaded (LTE) brands. A total of 72.0 billion ...

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    Country Report

    Tobacco in Pakistan

    Jul 2017

    Tobacco in Pakistan was on a growing value trend throughout the review period. Despite a declining trend in volume terms, the market grew in value terms, primarily because of consistent increases in the unit prices of cigarettes, pulled up by tax ...

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    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Pakistan

    Jul 2017

    The booming economic environment in Pakistan has led to a growing middle-income group in the country. As the propensity of the masses to spend in the economy increases, luxury goods have also seen a surge in sales. Growth in cigars also increased in ...

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    Country Report

    Smokeless Tobacco and Vapour Products in Pakistan

    Jul 2017

    Vapour products saw increasing popularity in the major cities of the country, including Karachi, Islamabad and Lahore, towards the end of the review period. The reasons for the growing penetration of these products amongst young adults remained ...

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    Country Report

    Baby and Child-Specific Products in Pakistan

    May 2017

    Consumers continue to have a variety of baby and child-specific brands and pack sizes at their disposal in Pakistan due to the influx of imported brands. Baby and child-specific products grew by 14% in 2016 compared with the review period CAGR of ...

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    Country Report

    Bath and Shower in Pakistan

    May 2017

    Sales of imported bar soap from international and local manufacturers continue to be significant as the latter find it hard to compete on price with the former. Sales of bar soap, the largest category, were increasingly pressured by increasing demand...

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    Country Report

    Colour Cosmetics in Pakistan

    May 2017

    Consumption trend continues to be affected by impulse buying from retailers because of low brand loyalty and awareness. International manufacturers are vying to change this trend by creating brand-specific loyalty and awareness through promotional ...

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    Country Report

    Deodorants in Pakistan

    May 2017

    Consumers’ awareness about deodorants as a separate category continues to increase with higher usage frequency in urban areas boosting value growth....

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    Country Report

    Depilatories in Pakistan

    May 2017

    Hair removers/bleaches dominated sales of depilatories in 2016. Traditional wax or lotions also remained as significant alternatives to branded hair removal products. However, females of almost all socioeconomic backgrounds are increasingly adopting ...

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    Country Report

    Fragrances in Pakistan

    May 2017

    International brands continued to dominate fragrances in 2016. Consumers continued to show strong brand loyalty with well-known international brand names due to their quality and signature fragrances. Nonetheless, a range of duplicate manufacturers ...

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