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Pakistan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan.

Pakistan StatisticsConsumer Lifestyles in Pakistan

Pakistan Country BriefingsFuture Demographics: Pakistan in 2030

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    Country Briefing

    Households: Pakistan

    Nov 2016

    Pakistan’s households are expanding rapidly in number and the country has one of the world’s largest family markets by proportion of household type. This makes Pakistan an extremely prospective market for brands and business opportunities. However, ...

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    Country Profile

    Pakistan: Country Profile

    Nov 2016

    Pakistan will see healthy gains in 2016. Steady gains in private final consumption, stronger private sector credit growth and investment related to the China-Pakistan Economic Corridor project (CPEC) provide support. Export weaknesses weigh on ...

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    Country Briefing

    Economy, Finance and Trade: Pakistan

    Nov 2016

    Growth of the Pakistani economy is expected to keep benefiting in the short term from low global energy prices (which are easing pressure on the country’s external sector) and sustained high levels of government spending. However, Pakistan’s negative...

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    Country Briefing

    Business Dynamics: Pakistan

    Nov 2016

    Pakistan’s business environment is challenging with high operational risks, decline in the ease of doing business and a rigid labour market. There are some positives in the form of low tax rates and effective implementation of corruption strategies. ...

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    Country Briefing

    Income and Expenditure: Pakistan

    Oct 2016

    Real growth of Pakistan’s per capita gross income and spending picked up in 2015, backed by fiscal and monetary stimulus from the Pakistani government. Robust population growth and rising disposable income levels are expected to back the expansion of...

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    Country Report

    Cigarettes in Pakistan

    Sep 2016

    Cigarettes were impacted by tax increases towards the end of the review period, with the government notably increasing specific taxes by 9-13% in 2015 over the previous year. This resulted in many struggling to afford cigarettes, encouraging some to ...

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    Country Report

    Cigars and Cigarillos in Pakistan

    Sep 2016

    While poverty remains widespread in Pakistan, economic growth during the review period is supporting an increase in the country's mid- to high-income groups. Indeed, the country's economic growth primarily benefited these consumers, with income ...

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    Country Report

    Tobacco in Pakistan

    Sep 2016

    Overall tobacco saw good current value growth in 2015 over the previous year, with this only slightly lower in comparison to the review period CAGR. This growth was however mainly driven by tax hikes for cigarettes, which account for the vast ...

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    Country Report

    Smokeless Tobacco in Pakistan

    Sep 2016

    Retail volume sales of smokeless tobacco soared in 2015, as taxes increased on cigarettes and there was a clampdown on illegal smoking tobacco and cigarette sales in many regions. Growth was also encouraged by many economy brands of guthka expanding ...

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    Country Report

    Smoking Tobacco in Pakistan

    Sep 2016

    Smoking tobacco remained an insignificant product area in Pakistan at the end of the review period. While smoking tobacco is used by consumers, sales are mainly limited to informal channels. In rural areas, hookah pipes remain popular, with smokers ...

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    Country Report

    Vapour Products in Pakistan

    Sep 2016

    Vapour products became increasingly widely available in major cities such as Islamabad and Rawalpindi towards the end of the review period, with these products increasingly attracting young adults. Many are attracted by the wide range of sweet ...

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    Country Report

    Analgesics in Pakistan

    Sep 2016

    A significant proportion of the adult population uses adult analgesics for minor day-to-day ailments. The consumption trend combined with ubiquitous availability resulted in growth....

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan

    Sep 2016

    Environmental and hygiene related factors positively impacted cough, cold and allergy (hay fever) remedies in 2016. These included abrupt and extreme weather and temperature changes in parts of the country, lack of preparation and pollen allergy ...

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    Country Report

    Dermatologicals in Pakistan

    Sep 2016

    Demand for nappy (diaper) rash treatments continued to remain linked to growth in the use of nappies. Imported nappies along with existing international brands continued to drive demand for nappy (diaper) rash treatments among new users....

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    Country Report

    Digestive Remedies in Pakistan

    Sep 2016

    The growing culture of out-of-home eateries and restaurants benefited digestive remedies. Hectic lifestyles and eating habits among young middle-to-high-income and affluent consumers in urban areas positively impacted demand for digestive remedies. ...

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    Country Report

    Herbal/Traditional Products in Pakistan

    Sep 2016

    Unregistered small manufacturers continued to subside as the Drug Regulatory Authority of Pakistan took action against them. However, a large number of unregistered establishments continued to operate....

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    Country Report

    Consumer Health in Pakistan

    Sep 2016

    From 2002, the government refused to allow increases in the prices of pharmaceutical products in the country, ostensibly to protect consumers from becoming unable to afford healthcare products. However, the step backfired as this made it impossible ...

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    Country Report

    Vitamins and Dietary Supplements in Pakistan

    Sep 2016

    A large proportion of the population remained unaware of the nutritional needs and requirements that remain unmet due to poor dietary habits. However, a small health-conscious segment continued to consume vitamins and dietary supplements, mostly in ...

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    Country Report

    Weight Management and Wellbeing in Pakistan

    Sep 2016

    With approximately 25% of the population obese, weight management products have large potential demand in Pakistan. However, the total demand remained untapped and limited to urban populations in 2016. Awareness about the usage of weight management ...

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    Country Report

    Wound Care in Pakistan

    Sep 2016

    Wound care remains largely an impulse-driven product positioned as a general item rather than a specialised medical item....

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