Panama

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

While Latin America’s digital landscape is less well developed than other regions globally, most measures continue to improve, with Coronavirus (COVID-19) also having served to drive the digital landscape development in 2020. With locked-down…

Ageing, urbanisation and migration continue to be major factors shaping the global population. The number of seniors around the world kept expanding in 2021 and is expected to grow further in the years to 2040. The number of small children is…

Retailing rebounded strongly in 2022 in a continuation of the previous year. The reopening of society and the resumption of pre-pandemic lifestyles were enabled by the rollout of vaccines and the waning of the virus, all of which reduced fears of…

This report assesses the business environment in Panama, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

Volume sales of cigarettes continued to decline in 2022. Government anti-tobacco initiatives, a decrease in smoking prevalence and growth in illicit trade challenged legal sales. Despite inflation-induced price sensitivity, premium brands remained…

The impact of COVID-19 has come to an end and all alcoholic drink is performing well in 2022. However, despite a rebounding on-trade, the off-trade has surpassed 2019 volume sales in many categories while the on-trade has not, as at-home consumption…

Snacks is set to see healthy growth in retail volume sales in 2023. Despite difficult economic conditions and rising prices, demand for snacks will remain healthy with falling unemployment acting in support. Confectionery is set to benefit from a…

The Panama City in Panama report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

The number of households is set to increase moderately in Panama over 2022-2027, with couples with children remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 2.9% elevating living costs. The…

High inflation led to significant unit price rises in dairy products and alternatives during 2023 putting pressure on household incomes. This in turn forced consumers to adopt a more conservative approach to their spending. Manufacturers were also…

Consumer health sales grew moderately in 2023 as consumers prioritised their spending on essential goods over preventive health. As a result, vitamins and dietary supplements and weight management and wellbeing were the most affected. However, sports…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Panama covers production and consumption trends in agricultural commodities, energy…

Cooking ingredients and meals slowed in volume terms in 2023 while value sales rose strongly due to rising inflation. Substantial unit price increases put significant pressure on household incomes, resulting in a more conservative approach to…

Panama’s sales of staple foods are buoyed by extensive urbanisation, the rise of modern grocery retailers and wider product selection. However, in the wake of the COVID-19 pandemic, the resumption of pre-pandemic lifestyles, Russia’s invasion of…

Hot drinks sales achieved strong growth in 2023. While the largest category coffee performed best, growth was not as strong as had been expected. In addition to category maturity, sales were also hampered by significant global price hikes. Economic…

Soft drinks consumption achieved solid growth in 2023. This was based on strong growth of both carbonates and bottled water, which combined account for the lion’s share of market volume sales. Soft drinks is also benefiting from the recovery of…

Corruption undermines economic freedom in Panama and protests have been widespread, although state finances are strengthening. Economic momentum has slowed, but foreign investment is increasing and the Panama Canal continues to play an important role…

Home care is registered a strong performance in 2023, given the favourable macroeconomic environment in the country. Laundry care and surface care constitute the two largest categories, both of which saw steady consumer demand over the review period.…