Personal Luxury in Poland

October 2023
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Personal Luxury industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Personal Luxury industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Personal Luxury in Poland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Personal Luxury in Poland?
  • Which are the leading brands in Personal Luxury in Poland?
  • How are products distributed in Personal Luxury in Poland?
  • How important is tourism in evaluating demand for Personal Luxury in Poland?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
  • Where is future growth expected to be most dynamic?

Personal Luxury in Poland - Category analysis

KEY DATA FINDINGS

Personal luxury sees an increase in current retail value sales in 2023 thanks to Ukrainian refugees and the return of international tourists
Designer apparel and footwear (ready-to-wear) dominated by designer apparel (ready-to-wear)
Luxury eyewear enjoys increase in value sales
Retail value sales of luxury jewellery increase in 2023
Rise in value sales of luxury leather goods in 2023
Luxury wearables electronics sees value sales increase in 2023 thanks to increased focus on health and wellness, although the category remains small
Luxury timepieces enjoys value sales increase thanks to declining interest in traditional timepieces
Value sales of writing instruments and stationery on the increase in 2023
Value sales of super premium beauty and personal care rise as lifestyles return to normal in the wake of the pandemic
L’Oréal Polska Sp zoo holds the overall lead in personal luxury in 2022
Value sales of personal luxury in 2023 constant terms increase over the forecast period
Designer apparel and footwear (ready-to-wear) remains the largest category in value terms in 2028 with super premium beauty and personal care the largest in volume terms
Luxury timepieces records the most dynamic percentage growth over the forecast period
Table 1 Sales of Personal Luxury by Category: Value 2018-2023
Table 2 Sales of Personal Luxury by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Personal Luxury: % Value 2018-2023
Table 4 LBN Brand Shares of Personal Luxury: % Value 2019-2023
Table 5 Distribution of Personal Luxury by Format: % Value 2018-2023
Table 6 Forecast Sales of Personal Luxury by Category: Value 2023-2028
Table 7 Forecast Sales of Personal Luxury by Category: % Value Growth 2023-2028

Luxury Goods in Poland - Industry Overview

Luxury goods in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
Table 8 Sales of Luxury Goods by Category: Value 2018-2023
Table 9 Sales of Luxury Goods by Category: % Value Growth 2018-2023
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2018-2023
Table 11 NBO Company Shares of Luxury Goods: % Value 2018-2023
Table 12 LBN Brand Shares of Luxury Goods: % Value 2019-2023
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2023
Table 14 Forecast Sales of Luxury Goods by Category: Value 2023-2028
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Personal Luxury

      • Men's Designer Apparel
      • Women's Designer Apparel
      • Designer Childrenswear
      • Designer Clothing Accessories and Hosiery
      • Children's Designer Footwear
      • Men's Designer Footwear
      • Women's Designer Footwear
    • Luxury Spectacle Frames
      • Men's Luxury Sun Glasses
      • Women's Luxury Sun Glasses
    • Luxury Costume Jewellery
      • Men's Luxury Fine Jewellery
      • Women's Luxury Fine Jewellery
      • Men's Luxury Bags and Small Leather Goods
      • Women's Luxury Bags and Small Leather Goods
    • Luxury Travel Goods
  • Luxury Wearables Electronics
    • Men's Luxury Timepieces
    • Women's Luxury Timepieces
  • Luxury Writing Instruments and Stationery
    • Super Premium Colour Cosmetics
    • Super Premium Fragrances
    • Super Premium Skin Care
    • Other Super Premium Beauty and Personal Care

Personal Luxury

This is an aggregation of Designer Clothing and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Luxury Portable Consumer Electronics and Super Premium Beauty and Personal Care.

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Personal Luxury research and analysis database.

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