The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Peru.

Peru StatisticsConsumer Lifestyles in Peru

Peru Country BriefingsFuture Demographics: Peru in 2030

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    Country Briefing

    Business Dynamics: Peru

    Jul 2017

    Peru continues to be one of the easiest places to do business regionally. Easy credit availability, a gradually improving ICT environment and relatively low wages continue to allure investors. However, a weaker physical infrastructure and rigid ...

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    Country Briefing

    Income and Expenditure: Peru

    Jul 2017

    The performance of the Peruvian consumer market remained sluggish in 2016, reflecting challenges facing the country’s external sector. Nevertheless, consumer expenditure is playing an increasingly important role in Peru’s economy, while the country’s...

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    Country Report

    Tobacco in Peru

    Jul 2017

    During 2016, legislation changed in the hope of reducing the number of new smokers in the country. Lobby groups pushed in the last months of Ollanta Humala’s presidency to increase taxes and prohibit sales of cigarettes near places frequented by ...

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    Country Report

    Cigarettes in Peru

    Jul 2017

    Retail volume sales continue to fall. The reduction in retail volume sales will continue due to the increase in taxes experienced during 2016, the stricter regulations on publicity at points of sale that are being pushed by anti-tobacco organisations...

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    Country Profile

    Peru: Country Profile

    Jul 2017

    The economy will decelerate in 2017. Recent damages from coastal flooding could take as much as 1% off growth. The corruption scandal involving Odebrecht, the Brazilian construction company, has also led to several large infrastructure projects being...

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    Country Report

    Alcoholic Drinks in Peru

    Jun 2017

    In 2016 the alcoholic drinks market in Peru experienced modest growth in total volume sales. This can mainly be explained by the slower growth rates of some products, such as spirit-based RTDs, other blended Scotch whisky and bourbon/other US ...

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    Country Report

    Rtds/High-Strength Premixes in Peru

    Jun 2017

    RTDs/high-strength premixes is a category that has been re-invented over time, moving from very affordable products with basic packaging to premium products with a whole image and marketing that back up their growth. Imported and domestic companies ...

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    Country Report

    Cider/Perry in Peru

    Jun 2017

    There were no sales of cider/perry in Peru in 2016. There are not expected to be any sales of cider/perry in Peru over the forecast period....

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    Country Report

    Spirits in Peru

    Jun 2017

    Like other alcoholic drinks, premiumisation was the main trend within spirits in Peru in 2016. Increasing purchasing power and rising disposable incomes promoted the upgrading of consumer consumption to products within the same category, or other ...

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    Country Report

    Wine in Peru

    Jun 2017

    The performance of wine was strong in 2016, as the premiumisation trend, pushed by consumers’ increasing purchasing power, created the perfect scenario for the growth of the category. The wine offering is comprised of both domestic and international ...

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    Country Report

    Beer in Peru

    Jun 2017

    Imported premium lager saw an outstanding performance in 2016, with total volume growth of 21%. However, it only represented a negligible share of total volume sales within overall beer; a percentage that has been growing. The entry to the market of ...

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    Country Briefing

    Natural Resources: Peru

    Jun 2017

    Despite large hydrocarbon reserves, Peru is a net energy importer. Nevertheless, natural gas exploration and production could change this in the long run. Although the country possesses ample renewable water resources, glacial retreat, along with ...

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    Strategy Briefing

    Digital Landscape: Government Initiatives Fuel Digital Growth in Latin America

    Jun 2017

    Latin America’s digital development is being fuelled by government action, especially through laws that encourage competition and implementation of projects that aim to extend fibre broadband among low-income consumers. The region is home to a ...

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    Country Report

    Cat Food in Peru

    May 2017

    The main driver of sales growth in cat food in 2017 and over the forecast period is expected to be the increasing numbers of cats being kept as pets in Peru, with the country’s pet cat population increasing at a faster rate than the pet dog ...

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    Country Report

    Dog Food in Peru

    May 2017

    In 2017, sales of dog food in Peru are expected to increase by 8% in volume and by 11% in current value, rates of growth which are set to be above the growth rates experienced in the category in 2016. This acceleration in growth is set to be due to ...

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    Country Report

    Other Pet Food in Peru

    May 2017

    The size of Peru’s other pet population increased by 3% per year over the review period as Peruvians prefer dogs and cats over other animals such as fish and birds. In addition, there is a large population of pet birds and even small mammal pets that...

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    Country Report

    Pet Care in Peru

    May 2017

    Around 75% of total pet cats and dogs in Peru are fed with leftover homemade food or artisanal products, which are considered as cheaper but which do not supply all of the nutrients to cover all pet needs. However, every year, a rising proportion of ...

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    Country Report

    Pet Products in Peru

    May 2017

    Pet products recorded more dynamic growth than pet food in 2016 and this was caused by rising demand among consumers who like to spoil their pets by buying them pet accessories and items such as pet toys, beds and dishes, among others. However, pet ...

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    Country Report

    Better For You Beverages in Peru

    May 2017

    In 2016, the growth of better for you beverages was driven by the health and wellness trend, which encouraged Peruvians to switch from their usual regular beverages to reduced sugar options that are going to have a less harmful impact on their ...

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    Country Report

    Better For You Packaged Food in Peru

    May 2017

    Consumers demand reduced sugar and reduced fat products in order to control their weight, which is more important to them than other health issues when looking for better for you packaged food. BFY reduced fat products represented a 61% value share ...

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