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Peru

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Peru.

Peru StatisticsConsumer Lifestyles in Peru

Peru Country BriefingsFuture Demographics: Peru in 2030

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    Country Report

    Tissue and Hygiene in Peru

    Mar 2017

    With deceleration of the economy that was observed in 2014 now over, 2015 was considered a recovery year for the country and 2016 a year of growth. Although not at the levels of previous years, growth was still important within tissue and hygiene. ...

    US$2,650
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    Country Report

    Nappies/Diapers/Pants in Peru

    Mar 2017

    Despite the local population growing at a slow rate, the amount spent on nappies/diapers increased due to the addition to the economy of a higher number of consumers, mostly from socioeconomic segments C and D, but also the expansion of retail that ...

    US$990
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    Country Report

    Away-From-Home Tissue and Hygiene in Peru

    Mar 2017

    Economic growth and stability in the country creates the perfect environment for more businesses to enter and grow. Companies are always looking to save money and be more efficient, which is when manufacturers are approached in order to serve these ...

    US$990
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    Country Report

    Retail Tissue in Peru

    Mar 2017

    The growth of retail tissue in Peru is low compared to other categories and growth rates experienced in the past; this can be explained by the ongoing slow growth of retail tissue’s penetration, combined with the lower consumption rate of these ...

    US$990
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    Country Report

    Sanitary Protection in Peru

    Mar 2017

    The penetration rate of sanitary protection in Peru is rising, with a 75-80% penetration rate of sanitary towels and only a 20-25% penetration rate of pantyliners, so the category still has potential for further growth. Towels is the leading product,...

    US$990
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    Country Report

    Wipes in Peru

    Mar 2017

    The high value growth of baby wipes corresponded to households with babies and almost 30% of households without babies; therefore, the convenience and practicality of baby wipes makes them ideal to complement the cleaning routines of small children, ...

    US$990
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    Country Report

    Adult Incontinence in Peru

    Mar 2017

    Life expectancy in Peru, as well as in other countries in the region, is rising and the demand for products and services that target this market audience is also growing. Young seniors are more active, they participate in a higher number of ...

    US$990
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    City Review

    Lima City Review

    Mar 2017

    Lima is undeniably the powerhouse of the Peruvian economy. As of 2016, Lima contributed some 46% of Peru's total GDP. As Peru's centre of an expanding service sector, Lima is experiencing one of the fastest disposable income growth rates in Latin ...

    US$725
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    Strategy Briefing

    Laundry Care in Latin America

    Feb 2017

    Latin America remains one of the key regions for laundry care sales globally, although recent economic and political instability has once again returned to rob the industry of what arguably should have been a period of growth. It appears, however, ...

    US$1,325
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    Country Report

    Bottled Water in Peru

    Feb 2017

    The health and wellness trend continued and consumers sought products low in calories and sugar or preferably sugar free. The trend caused some consumers to shift from regular carbonates to low-calorie carbonates or directly to juice or RTD tea. ...

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    Country Report

    Carbonates in Peru

    Feb 2017

    The preference for healthier carbonates remained the most important trend in the category. Consumers chose low calorie versions of carbonates products to take care of their health and avoid a high intake of sugar in their diets....

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    Country Report

    Concentrates in Peru

    Feb 2017

    The health and wellness trend continued to affect every category within non-alcoholic drinks and therefore reduced-sugar concentrates outperformed regular versions. Some consumers might shift from regular carbonates or juice drinks to concentrates ...

    US$990
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    Country Report

    Energy Drinks in Peru

    Feb 2017

    In 2016 the category benefited from the rapid growth achieved by Ajeper SA with its Volt product. Volt is the only locally produced energy drink, and when it was launched the company used cruceristas (street vendors hired by the company who stand at ...

    US$990
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    Country Report

    Juice in Peru

    Feb 2017

    The main trend within the category remained the shift to healthier options; increasingly, consumers chose 100% juices and nectars instead of juice drinks. Despite the higher sugar content compared to other non-alcoholic drinks, juice products were ...

    US$990
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    Country Report

    Soft Drinks in Peru

    Feb 2017

    The Central American company CBC started to manage AmBev’s non-alcoholic portfolio and the bottling business of PepsiCo in the country in mid-2015, with positive results on sales for the products. With an expected investment of over USD300 million, ...

    US$2,100
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    Country Report

    RTD Coffee in Peru

    Feb 2017

    The trend in Peru was towards visiting coffee shops and consuming coffee prepared by a barista rather than buying it at a supermarket. Starbucks in Peru represents an aspirational trend – gathering with friends or colleagues in a trendy coffee shop ...

    US$990
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    Country Report

    RTD Tea in Peru

    Feb 2017

    The category registered strong growth in 2016, supported by the ongoing health and wellness trend. This encouraged consumers to shift away from carbonates and juice drinks that are high in sugar to products that are more natural, contains less sugar ...

    US$990
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    Country Report

    Sports Drinks in Peru

    Feb 2017

    The health and wellness trend in Peru includes the practice of a sport or physical activity that complements the adoption of better eating habits. During sport and physical activities the body loses important minerals and electrolytes that can be ...

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    Country Report

    Coffee in Peru

    Jan 2017

    The versatility and convenience of instant coffee made it the most popular category in coffee with a 59% retail value share in 2016, and its penetration is set to continue rising. Despite the efforts of fresh coffee companies to promote the ...

    US$990
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    Country Report

    Other Hot Drinks in Peru

    Jan 2017

    In 2016 the health and wellness trend was evident in all categories of soft and hot drinks, and other hot drinks was no exception, with consumers looking for healthier alternatives to regular hot drinks. Reduced sugar versions, products sweetened or ...

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