Peru

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Peru. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Peru StatisticsConsumer Lifestyles in PeruPeru Country BriefingsFuture Demographics: Peru in 2030

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    Baby and Child-Specific Products in Peru

    Jun 2018

    In the last 5-7 years leading up to 2018, large chains of pharmacies have developed in Peru, expanding in Lima and in all the main cities across the country. Each of these chains has its own private label items, such as baby wipes and nappy products,...

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    Mass Beauty and Personal Care in Peru

    Jun 2018

    Using digital means is seen as an ideal way to communicate the benefits of mass beauty and personal care products, helping increase everyday penetration among the consumer base. It facilitates access to potential purchases by creating a link between ...

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    Bath and Shower in Peru

    Jun 2018

    The most common choice within the bath and shower category continues to be bar soap, as most Peruvians perceive bar soap as cheap and efficient, and use the same bar for all family members. However, liquid soap, body washes and intimate washes have ...

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    Colour Cosmetics in Peru

    Jun 2018

    In Peru, women from every income level are concerned about improving their appearance, using cosmetics to achieve their desired looks. There is no culturally specific preference or perception of cosmetics in the country, and role models are ...

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    Deodorants in Peru

    Jun 2018

    Due to the slower economy, volume sales of deodorants have declined, since consumers have reduced the amount of product that they apply on each occasion. However, they still use deodorants after showering or when changing clothes, because it is ...

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    Depilatories in Peru

    Jun 2018

    The deceleration in economic growth experienced since 2015, which deepened in 2017, has limited the number of Peruvians using beauty and personal care products for the very first time. This category has not achieved large penetration yet, remaining ...

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    Fragrances in Peru

    Jun 2018

    Peruvian consumers have chosen not to switch from their habitual fragrance to cheap ones despite the economic slowdown. Consumers prefer to reduce their frequency of purchases, or the pack size, whilst continuing to look for what they consider ...

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    Hair Care in Peru

    Jun 2018

    Despite the fact that Peruvians consider the use of shampoo as a basic hygiene need, the product decreased in volume and value during 2016 and 2017. Due to the impact of economic deceleration consumers have chosen to use less shampoo per occasion or ...

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    Men's Grooming in Peru

    Jun 2018

    Men’ grooming continued to grow in 2017 as Peruvian men were looking for specialised products and were reluctant to use family products or those intended for women; however, low economic growth resulted in fewer new consumers trying specific products...

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    Oral Care in Peru

    Jun 2018

    Peru is a country that has passed through several economic crises and consumers have become accustomed to living with having just their basic necessities met. As a result, many people only bought toothbrushes and toothpaste for their oral care; ...

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    Beauty and Personal Care in Peru

    Jun 2018

    Direct sellers base their sales on the development of interpersonal relationships, either of the company with its promoters, of the promoters amongst them or of the promoters with their clients, and now there are platforms to place orders online, ...

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    Premium Beauty and Personal Care in Peru

    Jun 2018

    Due to their high prices, natural and organic products remain a niche, albeit a growing one, primarily because consumers view such products as being higher in quality, with some not wanting to use chemicals on their skin. In addition, these consumers...

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    Skin Care in Peru

    Jun 2018

    Volume sales of skin care declined in 2016 and 2017 and current value sales increased due to small unit price increments. The poorer volume sales were caused by economic deceleration. Consumers who are already accustomed to using skin care products ...

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    Sun Care in Peru

    Jun 2018

    All manufacturing companies, along with government agencies, have conducted campaigns warning about the damage that sun exposure can do to skin, increasing awareness among the population in all socioeconomic levels. It has helped the category to keep...

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    Beer in Peru

    Jun 2018

    As in the previous two years, imported premium lager continued to record the highest total volume growth within beer in 2017. International players have been introducing their brand portfolios as a way to expand their presence within the category. As...

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    Cider/Perry in Peru

    Jun 2018

    There were negligible sales of cider/perry in Peru in 2017....

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    Alcoholic Drinks in Peru

    Jun 2018

    Peru has been traditionally a beer-consuming country, accounting for the vast majority of volume sales of alcoholic drinks in 2017. Its democratic character due to its affordable price, variety of products and high availability at different price ...

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    Rtds/High-Strength Premixes in Peru

    Jun 2018

    With increasingly hectic lifestyles, time becomes a precious resource, especially in large cities that have high levels of traffic. This creates the right environment for the development of product offerings that maximise the time of Peruvians; an ...

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    Spirits in Peru

    Jun 2018

    The first months of 2017 were particularly hard on the Peruvian economy, as the country was heavily impacted by the El Niño phenomenon, which resulted in not only a slowdown in consumption and domestic tourism, especially in the holiday season, but ...

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    Wine in Peru

    Jun 2018

    Sparkling wine posted the fastest total volume growth in 2017. The premiumisation trend may have fuelled growth, as such products are usually associated with celebration and luxury. This was consistent with growth in 2016 for champagne that exceeded ...

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