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Peru

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Peru.

Peru StatisticsConsumer Lifestyles in Peru

Peru Country BriefingsFuture Demographics: Peru in 2030

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    Country Profile

    Peru: Country Profile

    Jan 2017

    The economy will strengthen in 2017. Growth of private consumption will continue to be an important driver. Using temporary legislative powers, the government intends to introduce several reform programmes as well as boosting investment in public ...

    US$150
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    Country Report

    Confectionery in Peru

    Dec 2016

    Nestlé remained the clear leader in chocolate confectionery in 2016 with an overall value share of 41%. This share was up by two percentage points on 2015, the largest gain recorded by any player in the category. This value share gain was supported ...

    US$2,100
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    Country Report

    Dairy in Peru

    Dec 2016

    Grupo Gloria SA led this category with a 46% value share during 2016, a share that marginally increased from 2015. This company ensures its presence in all channels with a large variety of types. It also innovates constantly by offering new packages....

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    Country Report

    Apparel and Footwear Specialist Retailers in Peru

    Dec 2016

    2016 was characterised by the investment in and launch of e-commerce by apparel and footwear specialist retailers; the low investment and the expected bigger returns appealed to retailers. Some companies expect around 15% of their total sales in 2016...

    US$990
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    Country Report

    Direct Selling in Peru

    Dec 2016

    Beauty companies have always been the leading companies in direct selling; however, consumer habits are changing and new products are being included, such as nutritional supplements, leading to the growing shares of other companies, which are growing...

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    Country Report

    Electronics and Appliance Specialist Retailers in Peru

    Dec 2016

    Economic slowdown, uncertainty from the presidential elections and the depreciation of the national currency had a negative impact on the level of disposable income in households. Households changed their priorities and were more cautious with their ...

    US$990
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    Country Report

    Grocery Retailers in Peru

    Dec 2016

    Convenience stores were introduced to the Peruvian market in 2015, and slowly begin to spread through Lima, with less than 40 outlets between four players in this year. However, at the beginning of 2016, one player, Tambo+, stated an aggressive ...

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    Country Report

    Health and Beauty Specialist Retailers in Peru

    Dec 2016

    Amongst health and beauty specialist retailers, drugstores/parapharmacies experienced the big story in 2016; the acquisition of the Boticas Arcangel brand from Albis by Mifarma (Química Suiza). The acquisition took place in March 2016 and ...

    US$990
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    Country Report

    Home and Garden Specialist Retailers in Peru

    Dec 2016

    The incursion of international brands into homewares and home furnishing stores is expected to increase. The good sales performance of the channel is attracting new players such as Crate & Barrel, which opened its first outlet in Latin America in ...

    US$990
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    Country Report

    Homeshopping in Peru

    Dec 2016

    Department stores have dabbled in telephone sales as a complement to their online stores. In 2016 the main player in homeshopping, Quality Products, had a presence not only through telephone sales, but also an online store and physical outlets. ...

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    Country Report

    Internet Retailing in Peru

    Dec 2016

    Cyber Peru Day is a campaign which occurred three times during 2016: Cyber Mami, just before Mother’s Day in May; Cyber Peru Day, in July, before Peru’s Independence Day and Cyber Monday, in November, before the beginning of the last commercial ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Peru

    Dec 2016

    The increase in middle- and higher-income consumers impacted jewellery and watch specialist retailers. Watches are becoming a sign of status; this led to the arrival of recognised brands of watches, especially aimed at men, in jewellery and watch ...

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    Country Report

    Mixed Retailers in Peru

    Dec 2016

    The climatological phenomenon La Niña experienced during 2016 had a positive impact on sales in mixed retailers, not only on sales of clothing, but also electronics and appliances. In 2015, sales dropped due to the unexpected warm weather, which ...

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    Country Report

    Retailing in Peru

    Dec 2016

    Despite the increasing confidence amongst consumers in the second half of 2016, the slowdown in the economy negatively affected not only household incomes, but also the performance of retailers that import products, which, in Peru, is almost every ...

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    Country Briefing

    Natural Resources: Peru

    Nov 2016

    Peru has vast hydrocarbon, minerals and metals resources, attracting foreign investment and fuelling economic growth. Although its renewable water resources are some of the highest in Latin America, climate change, tropical glacial retreat, and the ...

    US$250
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    Country Report

    Packaged Food in Peru

    Nov 2016

    Peruvians prefer fresh food over packaged food, particularly when it comes to vegetables, fruit, meat and bread. However, packaged rice, pasta, snacks and biscuits all have a strong presence. Compared to other countries in Latin America, per capita ...

    US$7,150
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    Country Report

    Baked Goods in Peru

    Nov 2016

    Retail volume sales of baked goods declined for the first time in 2014 and maintained the trend for the next two years. The decline is due to a change in habits, as consumers substitute artisanal or unpackaged leavened bread for other options, such ...

    US$990
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    Country Report

    Breakfast Cereals in Peru

    Nov 2016

    Hot cereals has a long tradition in Peru, while RTE cereals enjoyed significant growth over the review period, with consumption promoted through advertising campaigns and ongoing price-reduction promotions, as well as sampling, in stores. Consumers ...

    US$990
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    Country Report

    Processed Fruit and Vegetables in Peru

    Nov 2016

    Peruvians regard fresh fruit and vegetables as superior to processed variants as they retain their nutritional properties. At the same time, fresh products are cheaper and seem more convenient for large families, which are common in the country. ...

    US$990
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    Country Report

    Processed Meat and Seafood in Peru

    Nov 2016

    Consumers believe that fresh food has a superior flavour and more nutritional components than processed meat and seafood, as well as lower unit prices. In addition, the lack of freezers in lower-income homes or in locations where the electricity ...

    US$990
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