The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Peru.

Peru StatisticsConsumer Lifestyles in Peru

Peru Country BriefingsFuture Demographics: Peru in 2030

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    Baked Goods in Peru

    Feb 2018

    Consumption of baked goods, mainly artisanal products, declined in 2017 due to the health and wellness trend, with consumers relating bread to weight gain. However, consumption per capita remained below 30kg per person, lower than the Latin America ...

    US$990
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    Country Report

    Breakfast Cereals in Peru

    Feb 2018

    RTE cereals have a strong presence in all grocery outlets and sales have grown due to changes in consumption habits due to strong advertising campaigns and constant price-reduction promotions, including sampling in stores. Consumers are looking for ...

    US$990
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    Country Report

    Processed Fruit and Vegetables in Peru

    Feb 2018

    Consumers perceive that fresh fruit and vegetables are superior to processed products as they keep all their nutritional properties. At the same time, fresh products are cheaper and seem more convenient for large families, being available through ...

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    Country Report

    Processed Meat and Seafood in Peru

    Feb 2018

    Peruvians used to consider that fresh food had a superior flavour and higher nutritional value than processed products, as well as lower unit prices. The lack of freezers in lower-income homes or in places where the electricity service is inadequate ...

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    Country Report

    Rice, Pasta and Noodles in Peru

    Feb 2018

    Rice is the most consumed food in Peru, eaten on a daily basis at all socio-economic levels, with a consumption per capita of 8kg per year, mostly produced locally. Rice is sold through all distribution channels and is perceived as the perfect side ...

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    Country Report

    Packaged Food in Peru

    Feb 2018

    Peru is one of the fastest growing economies in Latin America. However, growth in the Peruvian economy slowed during the latter half of the review period, and dropped below 3% in 2017. This made consumers more cautious in their spending habits, and ...

    US$7,150
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    Country Report

    Air Care in Peru

    Feb 2018

    Most consumers consider that air care products are not necessary and in times of economic slowdown they are among the first goods they stop buying, or purchase them less frequently, especially as most of the products in the category are considered to...

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    Country Report

    Bleach in Peru

    Feb 2018

    Bleach has a wide variety of uses in every home, from surface care and laundry aids (to wash white clothes, especially socks and school uniforms) to toilet care, given its highly appreciated disinfecting properties. Also, bleach is commonly used to ...

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    Country Report

    Dishwashing in Peru

    Feb 2018

    Hand dishwashing used to be only available in paste format until the beginning of the 21st century, but since then liquid hand dishwashing has rapidly penetrated the category due to its practicality, added-value ingredients and constant advertising ...

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    Country Report

    Home Insecticides in Peru

    Feb 2018

    At the beginning of 2017, the El Niño climatic phenomenon caused heavy floods and landslides in various areas of the country, with nearly one million victims. This encouraged pests such as mosquitoes and crickets, and, in order to avoid epidemics, ...

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    Country Report

    Laundry Care in Peru

    Feb 2018

    Consumers witnessed new product launches in fabric softeners and laundry aids in 2017, both of which achieved strong value growth, helped by greater penetration in traditional channels. This was, however, not enough to make a positive impact on total...

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    Country Report

    Home Care in Peru

    Feb 2018

    Traditional channels remain the principal means of distribution in Peru, mainly through small independent stores called bodegas which offer convenience, in that they are located close to consumers. Many of these store owners allow their customers a ...

    US$2,650
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    Country Report

    Polishes in Peru

    Feb 2018

    Polishes is expected to continue to record declining retail volume sales, as floors which do not need to be polished, such as tiles or wood laminate, become more popular, reducing demand for floor polishes, the largest category. Consumers are ...

    US$990
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    Country Report

    Surface Care in Peru

    Feb 2018

    In 2016 and 2017 consumers reduced their purchases of multi-purpose cleaners and turned more towards kitchen and bathroom cleaners. Despite the economic deceleration, middle-and-high-income consumers recognise the added value in these products and ...

    US$990
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    Country Report

    Toilet Care in Peru

    Feb 2018

    In-cistern devices are usually used in low- and middle-income households, as well as in small restaurants and commercial stores. These consumers are attached to this tradition, considering that in-cistern devices help to maintain clean toilets and ...

    US$990
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    Country Report

    Apparel and Footwear Specialist Retailers in Peru

    Feb 2018

    Internet retailing has introduced many products to improve consumers’ lives, as well as allowing them to check where outlets are located, their layout and the products as well as the “experience” of purchasing anywhere in the world. A more global ...

    US$990
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    Country Report

    Electronics and Appliance Specialist Retailers in Peru

    Feb 2018

    Department stores has a large presence in Peru, especially in Lima, but its presence in other cities is growing. The mix of products that the channel presents includes electronics and appliances, and because of this, it is an indirect competitor to ...

    US$990
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    Country Report

    Convenience Stores in Peru

    Feb 2018

    The increasing population in Lima and the lack of retail offers across the periphery of the city presents an opportunity for convenience stores. Due to the rapid growth, the area is not populated with independent small grocers like the traditional ...

    US$990
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    Country Report

    Direct Selling in Peru

    Feb 2018

    Direct selling in Peru is a well-developed sales channel and is a way of generating income for many independent workers. The sales force is comprised of independent consultants that can manage their time and effort to obtain a monthly income. This ...

    US$990
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    Country Report

    Discounters in Peru

    Feb 2018

    Modern grocery retailers in Peru continues to develop, with some channels more appreciated and accepted by local consumers, especially in Lima but also within the country. Discounters in Peru have not met with success; even though the channel offers ...

    US$990
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