The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Peru.

Peru StatisticsConsumer Lifestyles in Peru

Peru Country BriefingsFuture Demographics: Peru in 2030

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    Baby and Child-Specific Products in Peru

    Apr 2017

    Volume sales of baby and child-specific products grew by 13% during 2016, whilst value sales rose by 12% in current value terms to reach PEN542 million. The category grew extensively despite a deceleration in the economy since 2014, due to new ...

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    Country Report

    Bath and Shower in Peru

    Apr 2017

    In 2016, all categories within bath and shower registered current value growth except talcum powder, which declined constantly from 2012 onwards. In 2016, volume sales of talcum powder declined by 5% and value sales declined by 2%. This was due to ...

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    Country Report

    Colour Cosmetics in Peru

    Apr 2017

    During 2016, value sales of colour cosmetics rose by 6% compared to the negative 1% growth in 2015. The change in declining trend was due to higher unit prices since volume increased only 3%. Peru is facing a decelerating economy and that has ...

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    Country Report

    Deodorants in Peru

    Apr 2017

    In 2016, deodorants saw a 2% decline in volume sales, as consumption of roll-on and sprays decreased. This was aligned with economic deceleration, inducing consumers to use less quantity but not to stop using this product which is considered a ...

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    Country Report

    Depilatories in Peru

    Apr 2017

    In 2016, volume sales of depilatories slightly decreased by slightly, whilst current value sales rose by 5% because consumers are acquiring more-sophisticated tastes. The deceleration in economic growth experienced in 2015 and 2016 has limited the ...

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    Country Report

    Fragrances in Peru

    Apr 2017

    Over 2016, value sales of fragrances increased by 5%, caused by unit price increases, whilst consumers have chosen not to switch from their habitual fragrance to cheap ones despite deceleration of the Peruvian economy. Consumers prefer to reduce the ...

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    Country Report

    Hair Care in Peru

    Apr 2017

    Volume sales of hair care declined by 1% in 2016 whilst current value sales increased by 3% over the year. In line with value growth seen in 2015 due to higher unit prices affected by exchange rates during the end of 2015 which affected prices of all...

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    Country Report

    Men's Grooming in Peru

    Apr 2017

    Men’s grooming continued growing in 2016, both in volume and in value, despite economic deceleration, and was performing better than many other categories within beauty and personal care, including many containing women’s products. Men have become ...

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    Country Report

    Oral Care in Peru

    Apr 2017

    During 2016, there continued to be specialisation within oral care, with denture care, for example, recording dynamic growth. Some consumers already included such products in their hygiene routines, whilst new consumers were slowly entering the ...

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    Country Report

    Beauty and Personal Care in Peru

    Apr 2017

    The total beauty and personal care market is growing slowly after strong deceleration in 2015 and 2016, therefore some companies are trying to identify specific niches to offer products that could penetrate faster, gaining share and increasing sales,...

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    Country Report

    Skin Care in Peru

    Apr 2017

    Volume sales of skin care declined by 1% and current value sales rose by 4% in 2016. The poor performance was limited by the economy, with body care increasing only by 1% whilst facial care rose by 5% in value sales since many products are imported ...

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    Country Report

    Sun Care in Peru

    Apr 2017

    Sun care experienced 16% growth in value sales during 2016, supported by an 8% increase in volume sales due to more consciousness about the importance of strong sun protection, especially during summertime....

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    Country Profile

    Peru: Country Profile

    Apr 2017

    The economy will strengthen in 2017. Growth of private consumption will be a moderate driver while exports will enjoy double-digit growth. A modest rise in mining output is also anticipated in 2017. Investment however is limited as a result of a ...

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    Country Report

    Tissue and Hygiene in Peru

    Mar 2017

    With deceleration of the economy that was observed in 2014 now over, 2015 was considered a recovery year for the country and 2016 a year of growth. Although not at the levels of previous years, growth was still important within tissue and hygiene. ...

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    Country Report

    Nappies/Diapers/Pants in Peru

    Mar 2017

    Despite the local population growing at a slow rate, the amount spent on nappies/diapers increased due to the addition to the economy of a higher number of consumers, mostly from socioeconomic segments C and D, but also the expansion of retail that ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Peru

    Mar 2017

    Economic growth and stability in the country creates the perfect environment for more businesses to enter and grow. Companies are always looking to save money and be more efficient, which is when manufacturers are approached in order to serve these ...

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    Country Report

    Retail Tissue in Peru

    Mar 2017

    The growth of retail tissue in Peru is low compared to other categories and growth rates experienced in the past; this can be explained by the ongoing slow growth of retail tissue’s penetration, combined with the lower consumption rate of these ...

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    Country Report

    Sanitary Protection in Peru

    Mar 2017

    The penetration rate of sanitary protection in Peru is rising, with a 75-80% penetration rate of sanitary towels and only a 20-25% penetration rate of pantyliners, so the category still has potential for further growth. Towels is the leading product,...

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    Country Report

    Wipes in Peru

    Mar 2017

    The high value growth of baby wipes corresponded to households with babies and almost 30% of households without babies; therefore, the convenience and practicality of baby wipes makes them ideal to complement the cleaning routines of small children, ...

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    Country Report

    Adult Incontinence in Peru

    Mar 2017

    Life expectancy in Peru, as well as in other countries in the region, is rising and the demand for products and services that target this market audience is also growing. Young seniors are more active, they participate in a higher number of ...

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