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Peru

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Peru.

Peru StatisticsConsumer Lifestyles in Peru

Peru Country BriefingsFuture Demographics: Peru in 2030

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    Country Report

    Air Care in Peru

    Jan 2017

    Air care is perceived by consumers as a non-essential product, and therefore, the core demand is driven by mid- to high-income households. Moreover, given the modest GDP growth recorded by Peru in 2015 and 2016, some mid-income consumers opted to ...

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    Country Report

    Bleach in Peru

    Jan 2017

    Bleach is the second-largest category in home care with a 12% value share, since bleach has a wide variety of uses in the home, from surface care and laundry aids to toilet care, given its highly appreciated disinfecting properties. In addition, ...

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    Country Report

    Dishwashing in Peru

    Jan 2017

    Liquid hand dishwashing has rapidly penetrated Peru due to its practicality, specific ingredients and constant advertisements and promotions. It has been announced as more hygienic, indicating that a small amount of the product can be used to wash ...

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    Country Report

    Home Insecticides in Peru

    Jan 2017

    Home insecticides grew by 9% in current value terms, reaching PEN114 million in 2016, after growing by 6% during 2015. Despite economic deceleration, the category benefited from Zika and other viruses spread by mosquitoes, that have stimulated demand...

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    Country Report

    Laundry Care in Peru

    Jan 2017

    Laundry care is growing due to strong advertising and price reduction promotions that stimulate purchases. Washing machines have already penetrated 50% of local households, increasing demand for powder detergents....

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    Country Report

    Home Care in Peru

    Jan 2017

    Despite deceleration in the local economy, which Peru has faced since 2014, home care recorded strong growth, both in volume and in value terms, at similar rates to 2015. Local consumers are seeking products with greater specific value in order to ...

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    Country Report

    Polishes in Peru

    Jan 2017

    Floor polish and shoe polish declined by 1% each in retail volume terms during 2016, due to changes in consumers’ purchasing habits. This resulted in overall polishes declining by 1% in retail volume terms, while in 2015 it remained stagnant showing ...

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    Country Report

    Surface Care in Peru

    Jan 2017

    Low- to mid-income households do not purchase surface care, since this is considered to be non-essential. These consumers prefer to use diluted bleach or standard powder detergents to clean floors as well as kitchen, bathroom and other surfaces, ...

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    Country Report

    Toilet Care in Peru

    Jan 2017

    Low- to mid-income households in Peru typically rely on affordable substitutes, such as bleach and diluted powder detergents to clean and disinfect their bathrooms. Low economic growth during 2015 and 2016 discouraged consumers from purchasing ...

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    Country Profile

    Peru: Country Profile

    Jan 2017

    The economy will strengthen in 2017. Growth of private consumption will continue to be an important driver. Using temporary legislative powers, the government intends to introduce several reform programmes as well as boosting investment in public ...

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    Country Report

    Confectionery in Peru

    Dec 2016

    Nestlé remained the clear leader in chocolate confectionery in 2016 with an overall value share of 41%. This share was up by two percentage points on 2015, the largest gain recorded by any player in the category. This value share gain was supported ...

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    Country Report

    Dairy in Peru

    Dec 2016

    Grupo Gloria SA led this category with a 46% value share during 2016, a share that marginally increased from 2015. This company ensures its presence in all channels with a large variety of types. It also innovates constantly by offering new packages....

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    Country Report

    Apparel and Footwear Specialist Retailers in Peru

    Dec 2016

    2016 was characterised by the investment in and launch of e-commerce by apparel and footwear specialist retailers; the low investment and the expected bigger returns appealed to retailers. Some companies expect around 15% of their total sales in 2016...

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    Country Report

    Direct Selling in Peru

    Dec 2016

    Beauty companies have always been the leading companies in direct selling; however, consumer habits are changing and new products are being included, such as nutritional supplements, leading to the growing shares of other companies, which are growing...

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    Country Report

    Electronics and Appliance Specialist Retailers in Peru

    Dec 2016

    Economic slowdown, uncertainty from the presidential elections and the depreciation of the national currency had a negative impact on the level of disposable income in households. Households changed their priorities and were more cautious with their ...

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    Country Report

    Grocery Retailers in Peru

    Dec 2016

    Convenience stores were introduced to the Peruvian market in 2015, and slowly begin to spread through Lima, with less than 40 outlets between four players in this year. However, at the beginning of 2016, one player, Tambo+, stated an aggressive ...

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    Country Report

    Health and Beauty Specialist Retailers in Peru

    Dec 2016

    Amongst health and beauty specialist retailers, drugstores/parapharmacies experienced the big story in 2016; the acquisition of the Boticas Arcangel brand from Albis by Mifarma (Química Suiza). The acquisition took place in March 2016 and ...

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    Country Report

    Home and Garden Specialist Retailers in Peru

    Dec 2016

    The incursion of international brands into homewares and home furnishing stores is expected to increase. The good sales performance of the channel is attracting new players such as Crate & Barrel, which opened its first outlet in Latin America in ...

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    Country Report

    Homeshopping in Peru

    Dec 2016

    Department stores have dabbled in telephone sales as a complement to their online stores. In 2016 the main player in homeshopping, Quality Products, had a presence not only through telephone sales, but also an online store and physical outlets. ...

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    Country Report

    Internet Retailing in Peru

    Dec 2016

    Cyber Peru Day is a campaign which occurred three times during 2016: Cyber Mami, just before Mother’s Day in May; Cyber Peru Day, in July, before Peru’s Independence Day and Cyber Monday, in November, before the beginning of the last commercial ...

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