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Peru

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Peru.

Peru StatisticsConsumer Lifestyles in Peru

Peru Country BriefingsFuture Demographics: Peru in 2030

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    Bottled Water in Peru

    Feb 2017

    The health and wellness trend continued and consumers sought products low in calories and sugar or preferably sugar free. The trend caused some consumers to shift from regular carbonates to low-calorie carbonates or directly to juice or RTD tea. ...

    US$990
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    Country Report

    Carbonates in Peru

    Feb 2017

    The preference for healthier carbonates remained the most important trend in the category. Consumers chose low calorie versions of carbonates products to take care of their health and avoid a high intake of sugar in their diets....

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    Country Report

    Concentrates in Peru

    Feb 2017

    The health and wellness trend continued to affect every category within non-alcoholic drinks and therefore reduced-sugar concentrates outperformed regular versions. Some consumers might shift from regular carbonates or juice drinks to concentrates ...

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    Country Report

    Energy Drinks in Peru

    Feb 2017

    In 2016 the category benefited from the rapid growth achieved by Ajeper SA with its Volt product. Volt is the only locally produced energy drink, and when it was launched the company used cruceristas (street vendors hired by the company who stand at ...

    US$990
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    Country Report

    Juice in Peru

    Feb 2017

    The main trend within the category remained the shift to healthier options; increasingly, consumers chose 100% juices and nectars instead of juice drinks. Despite the higher sugar content compared to other non-alcoholic drinks, juice products were ...

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    Country Report

    Soft Drinks in Peru

    Feb 2017

    The Central American company CBC started to manage AmBev’s non-alcoholic portfolio and the bottling business of PepsiCo in the country in mid-2015, with positive results on sales for the products. With an expected investment of over USD300 million, ...

    US$2,100
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    Country Report

    RTD Coffee in Peru

    Feb 2017

    The trend in Peru was towards visiting coffee shops and consuming coffee prepared by a barista rather than buying it at a supermarket. Starbucks in Peru represents an aspirational trend – gathering with friends or colleagues in a trendy coffee shop ...

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    Country Report

    RTD Tea in Peru

    Feb 2017

    The category registered strong growth in 2016, supported by the ongoing health and wellness trend. This encouraged consumers to shift away from carbonates and juice drinks that are high in sugar to products that are more natural, contains less sugar ...

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    Country Report

    Sports Drinks in Peru

    Feb 2017

    The health and wellness trend in Peru includes the practice of a sport or physical activity that complements the adoption of better eating habits. During sport and physical activities the body loses important minerals and electrolytes that can be ...

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    Country Report

    Coffee in Peru

    Jan 2017

    The versatility and convenience of instant coffee made it the most popular category in coffee with a 59% retail value share in 2016, and its penetration is set to continue rising. Despite the efforts of fresh coffee companies to promote the ...

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    Country Report

    Other Hot Drinks in Peru

    Jan 2017

    In 2016 the health and wellness trend was evident in all categories of soft and hot drinks, and other hot drinks was no exception, with consumers looking for healthier alternatives to regular hot drinks. Reduced sugar versions, products sweetened or ...

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    Country Report

    Hot Drinks in Peru

    Jan 2017

    The health and wellness trend continued to develop in Peru, enabling tea to record the highest retail volume growth in 2016. Strong performances of fruit/herbal and green tea supported the dynamism of the category as more consumers became concerned ...

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    Country Report

    Tea in Peru

    Jan 2017

    The health and wellness trend in Peru is leading to a switch in consumer preference from products which were previously chosen on the basis of flavour or brand, to products which are now selected more for their health benefits and attributes. Tea ...

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    Country Report

    Air Care in Peru

    Jan 2017

    Air care is perceived by consumers as a non-essential product, and therefore, the core demand is driven by mid- to high-income households. Moreover, given the modest GDP growth recorded by Peru in 2015 and 2016, some mid-income consumers opted to ...

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    Country Report

    Bleach in Peru

    Jan 2017

    Bleach is the second-largest category in home care with a 12% value share, since bleach has a wide variety of uses in the home, from surface care and laundry aids to toilet care, given its highly appreciated disinfecting properties. In addition, ...

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    Country Report

    Dishwashing in Peru

    Jan 2017

    Liquid hand dishwashing has rapidly penetrated Peru due to its practicality, specific ingredients and constant advertisements and promotions. It has been announced as more hygienic, indicating that a small amount of the product can be used to wash ...

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    Country Report

    Home Insecticides in Peru

    Jan 2017

    Home insecticides grew by 9% in current value terms, reaching PEN114 million in 2016, after growing by 6% during 2015. Despite economic deceleration, the category benefited from Zika and other viruses spread by mosquitoes, that have stimulated demand...

    US$990
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    Country Report

    Laundry Care in Peru

    Jan 2017

    Laundry care is growing due to strong advertising and price reduction promotions that stimulate purchases. Washing machines have already penetrated 50% of local households, increasing demand for powder detergents....

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    Country Report

    Home Care in Peru

    Jan 2017

    Despite deceleration in the local economy, which Peru has faced since 2014, home care recorded strong growth, both in volume and in value terms, at similar rates to 2015. Local consumers are seeking products with greater specific value in order to ...

    US$2,650
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    Country Report

    Polishes in Peru

    Jan 2017

    Floor polish and shoe polish declined by 1% each in retail volume terms during 2016, due to changes in consumers’ purchasing habits. This resulted in overall polishes declining by 1% in retail volume terms, while in 2015 it remained stagnant showing ...

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