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Poland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland.

Poland StatisticsConsumer Lifestyles in Poland

Poland Country BriefingsFuture Demographics: Poland in 2030

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    Country Profile

    Poland: Country Profile

    Dec 2017

    The economy will slow but continue to grow at a healthy pace in 2018. Growth is driven by private final consumption, steady gains in exports and a rise in public investment which, in turn, is boosted by the inflow of EU funds. Consumer spending is ...

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Processed Fruit and Vegetables in Poland

    Nov 2017

    Demand for convenient and healthy products were the strongest trends that affected processed fruit and vegetables in 2017. The processed and packaged format allowed easy and quick consumption, an important factor for active people. Frozen products ...

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    Country Report

    Baked Goods in Poland

    Nov 2017

    Within bread, the largest category, consumers traditionally sought the cheapest products available, but demand for better quality products increased and there was greater competition from baked goods substitutes. As a result per capita consumption of...

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    Country Report

    Breakfast Cereals in Poland

    Nov 2017

    Polish adults’ pace of living increased in recent years. As a result, they had less time to prepare breakfast for themselves and their family. Gradually, they resorted to breakfast cereals, which offered quick and relatively healthy food. However, ...

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    Country Report

    Processed Meat and Seafood in Poland

    Nov 2017

    Rising demand for healthier products influenced sales of processed meat and seafood, as manufacturers were forced to improve the quality of processed meat products to remain relevant. Current retail value growth of 3% in 2017 was a result of ...

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    Country Report

    Rice, Pasta and Noodles in Poland

    Nov 2017

    Rice, pasta and noodles was heavily influenced by Poland’s ongoing healthy lifestyle trends, which pulled the category in two directions. pasta and rice performed well due to their positive nutritional values, low prices and often added extra ...

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    Country Report

    Ready Meals in Poland

    Nov 2017

    Ready meals continued to flourish in Poland in 2017 as a result of rising salaries and the growing number of busy consumers, with such products meeting demand for quick and easy to prepare meals which can be consumed at work, school or in the home. ...

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    Country Report

    Sauces, Dressings and Condiments in Poland

    Nov 2017

    Despite the fact that an increasing number of Polish consumers lack the time to cook meals and the growing popularity of ready meals and take-away food, the tradition of using a wide range of spices and dressings in everyday meals continues in Poland...

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    Country Report

    Soup in Poland

    Nov 2017

    Soup current retail value sales increased by 1% in 2017, with frozen and regular soup being a traditional meal in Poland and consumed on a daily basis. Indeed, as much as 110 litres of soup is consumed per capita each year (including unpackaged and ...

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    Country Report

    Spreads in Poland

    Nov 2017

    Spreads performed well in 2017, posting current retail value growth of 4% as a result of increased interest in more natural, healthier products, which encouraged existing manufacturers to refresh their portfolios and attracted new players to the ...

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    Country Briefing

    Natural Resources: Poland

    Nov 2017

    Poland has been a significant food exporter, and a major producer of coal and copper in Europe. The European Union (EU) remains Poland’s main food export destination, but Poland has potential to reach other markets. The government is boosting ...

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    Country Report

    Consumer Lending in Poland

    Oct 2017

    The Polish economy continued to perform well in 2017. After the previous two years of deflation, the inflation rate returned to positive territory. Real GDP growth again exceeded 3%, driven by growing investments and internal demand. A significant ...

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    Country Report

    Financial Cards and Payments in Poland

    Oct 2017

    Poland’s banking system is technologically advanced. There are now millions of active users of electronic and mobile banking services in the country, and such services continue to gain popularity. Moreover, Poland’s payment system and payment ...

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    Country Report

    Analgesics in Poland

    Oct 2017

    Analgesics has been growing dynamically in Poland, supported by consumers’ modern lifestyles, with high activity and a desire to be fit and healthy. In addition, numerous consumers consider using these medicines as a quick solution for insignificant ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Poland

    Oct 2017

    Coughs, colds and allergies (hay fever) are strictly seasonal in Poland. The highest rate of colds and flu is in the winter, and hay fever in the summer. In the last years of the review period, the number of people hit by colds, coughs and fever ...

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    Country Report

    Dermatologicals in Poland

    Oct 2017

    Five million Poles suffer from different types of fungal infections, with the most widespread being fungus of the feet and nails. This is due to the high rate of exposure to these infections, which intensify in the winter and in hot summers. In the ...

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    Country Report

    Digestive Remedies in Poland

    Oct 2017

    In terms of digestive problems, consumers in Poland suffer mainly from diarrhoea, heartburn, bloating, indigestion, constipation and liver pain. The main reasons for these digestive difficulties are active lifestyles, long working hours and time ...

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