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Poland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland.

Poland StatisticsConsumer Lifestyles in Poland

Poland Country BriefingsFuture Demographics: Poland in 2030

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    Country Briefing

    Business Dynamics: Poland

    Aug 2017

    European Union (EU) accession and funding have greatly helped Poland’s business environment, facilitating the transition to a free-market economy. Low corruption and a favourable regulatory landscape are also appealing to businesses, as is Poland’s ...

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    Country Report

    In-Car Entertainment in Poland

    Aug 2017

    In general terms, volume sales of in-car entertainment continued to decline strongly in 2017. The one category to stage something of a recovery was in-car speakers, which due to the availability of well-established brands, attracted Polish consumers;...

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    Country Report

    Computers and Peripherals in Poland

    Aug 2017

    In general terms, computers and peripherals continued to lose volume sales in 2017. Poles were buying computers and peripherals less often, which was related to growing market saturation and longer replacement cycles....

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    Country Report

    Home Audio and Cinema in Poland

    Aug 2017

    Overall, home audio and cinema declined by 7% in volume terms in 2017. This result reflected large changes within the market, in particular the switch in consumer preferences towards more-compact devices that can be moved around and have high-quality...

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    Country Report

    Home Video in Poland

    Aug 2017

    TVs drove volume sales of home video in 2017. Poles bought TVs on a regular basis, typically exchanging them for a newer model and a larger screen size. On average, Poles spent four hours a day watching TV....

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    Country Report

    Imaging Devices in Poland

    Aug 2017

    A strong decline in sales of digital cameras in 2017 was the result of the rapidly growing technological features of smartphones, including fitting them with digital cameras. The tendency was developing among all key manufacturers. Digital camcorders...

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    Country Report

    Mobile Phones in Poland

    Aug 2017

    Smartphones are being used to replace an increasing number of larger devices. The change in consumer habits is largely driven by convenience, but is resulting in lasting dependency. Growth of smartphones is at the expense of alternative devices, such...

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    Country Report

    Consumer Electronics in Poland

    Aug 2017

    Categories where manufacturers made an effort to develop new technologies that eased consumers’ lives drove sales of consumer electronics in 2017. Despite often high prices, Poles, whose economic situation continuously improved over the review ...

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    Country Report

    Portable Players in Poland

    Aug 2017

    Sales of portable players in 2017 were driven by wireless speakers, which became more popular. Manufacturers continuously offered better products that were more powerful with higher sound quality. E-readers also made a contribution to sales of ...

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    Country Report

    Wearable Electronics in Poland

    Aug 2017

    Strong promotion of healthy diets and exercise contributed to better awareness among Poles of their activity levels, which directly impacted sales of wearable electronics. From sophisticated smart wearables and activity watches to activity bands for ...

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    Country Report

    Packaging in Poland

    Aug 2017

    Poland’s growing economy, the ongoing diversification of lifestyles and the wide range of attitudes regarding consumption has also boosted demands for packaging. Polish consumers are generally looking for high-quality products at affordable prices as...

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    Country Briefing

    Economy, Finance and Trade: Poland

    Jul 2017

    Poland’s economy has shown resilience following the 2008-2009 global financial crisis. Exports grew in the 2011-2016 period, whilst lower import costs caused the current account deficit to reduce in the timeframe. Its position at the centre of ...

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    Country Report

    Cigarettes in Poland

    Jul 2017

    There were no significant product developments or new trends in 2016. The main players focused on the EU Tobacco Products Directive (2014/40/EU). Over the review period the industry sought to shape customers’ preferences by launching many flavoured ...

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    Country Report

    Tobacco in Poland

    Jul 2017

    Tobacco benefited from growth in disposable incomes in 2016. After decreasing in 2015 the whole market registered a relatively good result in retail volume terms due largely to the good performance of cigarettes and smoking tobacco, and double-digit ...

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    Country Briefing

    Income and Expenditure: Poland

    Jul 2017

    The real growth rates of Poland’s per capita gross income and expenditure continued to accelerate in 2016, supported by increased government social spending, and monetary stimulus from Poland’s central bank. This is also contributing to the expansion...

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    Country Report

    Alcoholic Drinks Packaging in Poland

    Jul 2017

    The most important trend in packaging in 2016 was growing demand for premium products. This was apparent in almost all alcoholic drinks categories, but especially for vodka, whiskies, nalewka (traditional Polish spice, herb and fruit liqueur) and ...

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    Country Report

    Bags and Luggage in Poland

    Jun 2017

    Increased consumer expenditure of bags and luggage was the main trend in the category in 2017. The positive sales growth was backed by rising financial possibilities related to mounting salaries and falling unemployment. Consequently, improving ...

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    Country Report

    Jewellery in Poland

    Jun 2017

    The specialist outlets located in shopping centres in Poland play an increasingly important role in Polish jewellery. These venues are usually led by the owners of the main brands, such as Apart, Yes, W Kruk, Pandora or Briju. These venues operate ...

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    Country Report

    Personal Accessories in Poland

    Jun 2017

    Personal accessories developed in 2017 at a higher pace than the entire review period. Major categories benefited from a positive macroeconomic environment which was manifested in the rising demand of domestic customers. This was particularly ...

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    Country Report

    Watches in Poland

    Jun 2017

    The key trend in 2017 was the increasing demand for premium mechanical and quartz analogue timepieces. It transpired that smart phones and smart watches did not fiercely affect the interest in traditional watches. This is because Poles have a ...

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