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 Market Research for Poland

Euromonitor publishes reports on industries, consumers and demographics in Poland.

  • Industry specific reports offer insight into market size and market share in Poland; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Poland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Poland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Poland statistics factfile.

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Country Report

Alcoholic Drinks Packaging in Poland

In 2011 beer experienced a third consecutive year of decline despite major players attempting to give an impetus to growth by refreshing the image of their products. Whilst in 2010 Kompania Piwowarska changed the packages of its two brands, Lech and ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Hot Drinks Packaging in Poland

There exist various tendencies in the usage of packaging for coffee. Whilst utilisation of packaging in fresh coffee has dropped, instant coffee saw a growth in number of packages applied in the category in 2011. This resulted from changing ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Soft Drinks Packaging in Poland

PET bottles remained the most popular packaging type for soft drinks in 2011. At the end of the review period, private label soft drinks saw a continuous growth. Polish families tended to prefer buying large packs of beverages for everyday ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Beauty and Personal Care Packaging in Poland

Rigid plastic, which continued as the leading packaging type in beauty and personal care over the review period, is expected to account for a retail unit volume share of 51% in 2011. At the end of review period, there was a noticeable increase in the...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Home Care Packaging in Poland

In 2011, HDPE bottles is expected to remain the most commonly used pack type in home care. However, the number of HDPE bottles consumed in home care continued to decrease in 2011, following the negative retail unit volume CAGR of 5% recorded over the...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Dog and Cat Food Packaging in Poland

In 2011, dog and cat food packaging is expected to see retail unit volume growth of 11% in Poland. While this is expected partially as a result of the country’s growing population of dogs and cats, the most important factor is the number of consumers...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Tobacco Packaging in Poland

A further decline was seen in demand for tobacco packaging in Poland in the first half of 2011. Cigarette packaging is expected to see a retail unit volume decline of 4% in 2011 and is expected to account for a near 100% share of the decline in ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Noodles in Poland

Manufacturers had not initially predicted that the economic slowdown and weaker purchasing power would push down sales of noodles. However, in 2011 noodles has continued to see a little drop in sales compared to the previous year. But the positive ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Sweet and Savoury Snacks in Poland

The health and wellness trend is clearly observable in sweet and savoury snacks as customers’ tendency to eat healthy foods is noticed by many market players. For instance, at the end of the review period, Firma Produkcyjno-Handlowa “Paula”, the ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Pasta in Poland

Pasta is a relatively inexpensive product, so it is less susceptible than other more expensive products to declining purchasing power of consumers. Therefore, pasta has turned out to be a stable category with continued upward tendency. Pasta is ...

Jan 2012 | $900| Add to cart | View details ›

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Consumer Europe 2012

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