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Poland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland.

Poland StatisticsConsumer Lifestyles in Poland

Poland Country BriefingsFuture Demographics: Poland in 2030

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    Country Report

    Air Care in Poland

    Jan 2017

    The quality of air and a pleasant fragrance is becoming increasingly important for Poles. Closed environments, such as homes, cars or offices, more frequently have scented air fresheners. Air care products have also become increasingly popular for ...

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    Country Report

    Bleach in Poland

    Jan 2017

    Category growth is prevented by a negative perception of using bleach, in particular that is harmful for health due to its chlorine content. Polish consumers are aware of the detrimental effects of using bleach in the homes, in particular for the ...

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    Country Report

    Dishwashing in Poland

    Jan 2017

    Automatic dishwashing is becoming increasingly popular as more Poles are using dishwashers. This trend reflects the growing trend for increasing personal convenience as well as the better economic situation of Polish households....

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    Country Report

    Home Insecticides in Poland

    Jan 2017

    In 2016, growth in value sales of home insecticides reaches 1%. The category’s sales are heavily dependent on the season and weather conditions. For example, during summer months it is common to have fruit flies and mosquitos in homes....

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    Country Report

    Laundry Care in Poland

    Jan 2017

    Poles are looking to improve their everyday convenience and shorten the time spent on household chores. Products that allow for fast yet effective cleaning are gaining popularity. Consumers are also enthusiastically looking for new products that ...

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    Country Report

    Home Care in Poland

    Jan 2017

    In 2016, home care experienced growth in both value and volume terms as consumers sought to improve the quality of their everyday lives and looked for convenience when performing household chores. New products drove sales, specifically convenient ...

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    Country Report

    Polishes in Poland

    Jan 2017

    A great variety of products that aim to meet specific customer needs, such as products for polishing furniture, floors, decorative parts such as metal and wood, stimulated sales. Key companies offer diverse products for specific surface polishing, ...

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    Country Report

    Surface Care in Poland

    Jan 2017

    Poles are reaching out for specialised products which are designed for specific types of surfaces. The growth of these products is due to a strong perception that specialised products are more effective than universal, multi-purpose products. More ...

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    Country Report

    Toilet Care in Poland

    Jan 2017

    Greater awareness of proper hygiene is contributing to better sales of toilet care products in 2016. Consumers are paying more attention to better quality products, which is reflected in the offer available. Aesthetics are important for Polish ...

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    Country Report

    Packaged Food in Poland

    Jan 2017

    The vales sales growth of packaged food in 2016 was hampered not only by the maturity level of most of the categories, but also by extended deflation experienced by Poland since July 2014. On average most average unit prices across packaged food ...

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    Country Report

    Apparel Accessories in Poland

    Jan 2017

    Ties witnessed its retail volume sales decline in 2016, following a poor performance throughout the review period. This item is struggling to maintain interest as a result of a shift towards more casual clothing amongst men. A growing number of ...

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    Country Report

    Childrenswear in Poland

    Jan 2017

    Childrenswear recorded 4% current value growth, which was an improvement on 2015’s growth rate of 3%. Clear symptoms of the category’s enhancement were visible from both demand and supply sides. In 2016, numerous parents in Poland sensed a moderate ...

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    Country Report

    Footwear in Poland

    Jan 2017

    CCC SA and Deichmann Shoes Sp zoo held a combined 24% value share of overall footwear in 2016. CCC SA owns 415 stores in Poland and 370 abroad (including Russia, the Czech Republic, Hungary, Austria, and Germany). In 2016, its sales area increased by...

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    Country Report

    Hosiery in Poland

    Jan 2017

    In 2016, hosiery manufacturers proved to be innovative and even bold, with the creation of new hosiery lines and designs. In Poland, there is an increasing habit to wear tights and leggings amongst men. There are different sports situation such as ...

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    Country Report

    Jeans in Poland

    Jan 2017

    In 2016, jeans reached value sales of PLN3.2 billion, with healthy current value growth of 6%. This type of apparel is extremely popular in Poland and is worn not only by younger consumers, but also by Poles in all age groups. The prevalence of jeans...

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    Country Report

    Menswear in Poland

    Jan 2017

    In 2016, menswear’s value growth rate was in line with the value growth of womenswear at 4%. With a growing offer of clothing for men, the attitudes towards fashion continued to be more open-minded, with many consumers paying increasing attention to ...

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    Country Report

    Apparel and Footwear in Poland

    Jan 2017

    In 2016, apparel and footwear in Poland witnessed noticeable current value sales growth. The growth rate was higher than the review period value CAGR, as the market continued its developmental phase after a slow down in 2009/2010. The largest fast ...

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    Country Report

    Sportswear in Poland

    Jan 2017

    Physical activity is an increasingly important element of life in Polish society. One third of Poles participate in physical activity at least three times a week. The most active group are men, city dwellers, and persons up to the age of 25 years. ...

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    Country Report

    Womenswear in Poland

    Jan 2017

    Womenswear recorded value sales of PLN13 billion in 2016, which is significantly higher than the PLN7.4 billion recorded by menswear. The advantage of womenswear relates both to demand and supply ends of the market. Polish female consumers have been ...

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    City Review

    Warsaw City Review

    Dec 2016

    Warsaw is the largest urban economy in Poland and the second-largest in Eastern Europe after Moscow. Warsaw's attractiveness to international corporations, however, has little benefit for its households: their income is below that in other Polish ...

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