Increased consumer expenditure of bags and luggage was the main trend in the category in 2017. The positive sales growth was backed by rising financial possibilities related to mounting salaries and falling unemployment. Consequently, improving ...

The specialist outlets located in shopping centres in Poland play an increasingly important role in Polish jewellery. These venues are usually led by the owners of the main brands, such as Apart, Yes, W Kruk, Pandora or Briju. These venues operate ...

Personal accessories developed in 2017 at a higher pace than the entire review period. Major categories benefited from a positive macroeconomic environment which was manifested in the rising demand of domestic customers. This was particularly ...

The key trend in 2017 was the increasing demand for premium mechanical and quartz analogue timepieces. It transpired that smart phones and smart watches did not fiercely affect the interest in traditional watches. This is because Poles have a ...

Digitalisation has partially restricted writing instruments in Poland. Nevertheless, there only certain categories that have noticeably suffered from this trend. The most affected were advanced specialised writing instruments dedicated to ...

In 2017 in eyewear volume growth was nearly twice higher than value growth thanks to the average unit price having decreased by 3%. The fall in average price was influenced by several factors. The first cause is mounting internet sales, as more and ...

In the review period producers have presented many new solutions in spectacle lenses. For instance, after their successful launch, antireflective glass lenses became a standard and are commonly used by consumers. Eyewear operators continue adding new...

The increased dynamics of traditionally brewed variants of beer in conjunction with the growing importance of regional production hallmarked 2016. Well-known brands Tyskie and Zubr were the main beneficiaries of this trend due to their new variants ...

Cider/perry in Poland is one with the highest performing categories in overall alcoholic drinks. This dynamic growth has derived from a tradition of cider production in Poland, which for many years had been forgotten. Poles appear to be rediscovering...

Polish alcoholic drinks in 2016 registered a moderate increase in volume sales, regardless of the divergent situation in particular categories. The country’s economy recorded stable growth although this was lower than expected. The 2016 UEFA European...

Polish RTDs/high-strength premixes is determined by consumers’ preferences for spirit-based variants with lower alcohol content and usually refreshing flavours. This kind of alcoholic beverage is not particularly popular in terms of total volume ...

2016 became a year of positive growth for Polish spirits after four consecutive years of decline. The launch of new products and a new look and active promotion of many famous brands made a contribution to its success. The particularly good ...

The trend of rising culture of wine consumption continued in 2016. Consumers are willing to try new variants of wine and become increasingly educated about wine types and origins. The premiumisation trend is especially apparent in sparkling wine with...

Toys and games continued to register high current retail value growth in 2016 although the rate of growth slowed compared with that of the previous year. This was due largely to lower prices in the highly competitive traditional toys and games ...

Improved disposable incomes thanks to a higher level of unemployment encouraged parents and relatives to buy more expensive toys....

With development of global digitalisation there is a strong shift observed for electronics, including augmented and virtual reality. Video games become more popular with a growing number of children who spend increasingly longer playing games and ...

The trends shaping 2017 will be a natural extension of those that have already resulted in the positive performance of volume and value sales of cat food in 2016, namely the increase in the cat population and ownership, improving household incomes, ...

Dog food in 2017 will be mainly shaped by the ongoing premiumisation of products, which offers healthier alternatives to economy or even mid-priced products. As dog food is predicted to record 6% current value growth, reaching PLN1.3 billion in 2017,...

The ongoing decline of the bird and fish population will be the main factor shaping the performance of other pet food in 2017. Both pet types are losing popularity in favour of dogs, cats and small mammals. A limited number of innovations and ...

Pet care’s current value growth in 2017 is mainly led by premium dog and cat food brands. Due to the rising incomes of Polish consumers, they are becoming increasingly willing to provide their pets with better quality products, while paying less ...