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Poland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland.

Poland StatisticsConsumer Lifestyles in Poland

Poland Country BriefingsFuture Demographics: Poland in 2030

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    Country Report

    Consumer Lending in Poland

    Oct 2017

    The Polish economy continued to perform well in 2017. After the previous two years of deflation, the inflation rate returned to positive territory. Real GDP growth again exceeded 3%, driven by growing investments and internal demand. A significant ...

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    Country Report

    Financial Cards and Payments in Poland

    Oct 2017

    Poland’s banking system is technologically advanced. There are now millions of active users of electronic and mobile banking services in the country, and such services continue to gain popularity. Moreover, Poland’s payment system and payment ...

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    Country Report

    Analgesics in Poland

    Oct 2017

    Analgesics has been growing dynamically in Poland, supported by consumers’ modern lifestyles, with high activity and a desire to be fit and healthy. In addition, numerous consumers consider using these medicines as a quick solution for insignificant ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Poland

    Oct 2017

    Coughs, colds and allergies (hay fever) are strictly seasonal in Poland. The highest rate of colds and flu is in the winter, and hay fever in the summer. In the last years of the review period, the number of people hit by colds, coughs and fever ...

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    Country Report

    Dermatologicals in Poland

    Oct 2017

    Five million Poles suffer from different types of fungal infections, with the most widespread being fungus of the feet and nails. This is due to the high rate of exposure to these infections, which intensify in the winter and in hot summers. In the ...

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    Country Report

    Digestive Remedies in Poland

    Oct 2017

    In terms of digestive problems, consumers in Poland suffer mainly from diarrhoea, heartburn, bloating, indigestion, constipation and liver pain. The main reasons for these digestive difficulties are active lifestyles, long working hours and time ...

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    Country Report

    Eye Care in Poland

    Oct 2017

    The eye health of numerous Poles is being affected by elements of modern life. The main negative factor is the intensifying usage of electronic devices from an early age, particularly in artificial light. Other negative factors are long hours spent ...

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    Country Report

    Herbal/Traditional Products in Poland

    Oct 2017

    Due to the absence of side-effects, herbal/traditional products are viewed as a safe option by Polish consumers. They are prevalent amongst consumers of all age groups, but are particularly valued by the elderly and parents. Herbal/traditional ...

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    Country Report

    NRT Smoking Cessation Aids in Poland

    Oct 2017

    The main factor driving sales of NRT smoking cessation aids is the rising number of smokers who wish to quit smoking. This is attributable to the dynamic health and wellness trend, which is particularly evident amongst the younger generation. ...

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    Country Report

    Consumer Health in Poland

    Oct 2017

    The key trends in consumer health in 2017 were improving consumer sentiment and rising disposable incomes, due to rising salaries and declining unemployment. The social programme Family 500 Plus also had an extraordinary influence on the purchasing ...

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    Country Report

    Sleep Aids in Poland

    Oct 2017

    Insomnia is an increasing problem in Poland. This is mainly due to busy, mentally exhausting and stressful lifestyles, particularly in large cities. Nowadays, working hours tend to be less defined, often including sessions late into the evening. ...

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    Country Report

    Sports Nutrition in Poland

    Oct 2017

    Sports nutrition is expected to increase over the forecast period, due to the increasing popularity of body-building and sport amongst Polish consumers. Moreover, the health and wellness trend is expected to boost demand for sports nutrition. Sales ...

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    Country Report

    Weight Management and Wellbeing in Poland

    Oct 2017

    Obesity is becoming an increasingly significant social problem. In 2017, 25% of the population in Poland suffered from obesity, whilst 48% were overweight. Despite the health and wellness trend, these shares are rising. The female population is ...

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    Country Report

    Wound Care in Poland

    Oct 2017

    Wound care is mature; hence is increasing only moderately. Most households already stock basic wound care products, and in case of necessity, purchase other items in the nearest chemist/pharmacy. The limited demand for these products is also ...

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    Country Briefing

    Households: Poland

    Sep 2017

    Poland’s households are undergoing a significant period of shifting market frontiers. The overall number of households is in decline, as the population decreases, but the property market is booming, due to stronger foreign investment. The country has...

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    Country Report

    Car Rental in Poland

    Sep 2017

    Car rental is becoming increasingly popular in Poland. Such services are especially utilised by business people, with growth in the number of corporate clients coming from international headquarters evident. Leisure tourists are also more inclined to...

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    Country Report

    Airlines in Poland

    Sep 2017

    2017 was a positive year for airlines, evident in an increase in the number of passengers, the expansion of air travel routes as well as the rising load factor. The improving results were related to the activity of Polskie Linie Lotnicze LOT Polish ...

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    Country Report

    Flows in Poland

    Sep 2017

    Inbound arrivals to Poland enjoyed an increase of 3% in 2017. This can be attributed to great willingness to travel to Poland to visit relatives and friends from main source markets, namely Germany and the UK. Safety was another reason to visit ...

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    Country Report

    Intermediaries in Poland

    Sep 2017

    Intermediaries recorded current value growth of 6% in 2017. The year was better for traditional tour operators after a difficult 2016. The attacks in France in late 2015, then in Belgium and Turkey, numerous warnings before travel to dangerous areas ...

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    Country Report

    Lodging in Poland

    Sep 2017

    Hotels in Poland performed well in 2017, with value sales growing by 5% in current terms and the number of room nights up by 2%, while the occupancy rate saw a decrease to 49% from 50% in 2016. The average daily room rate grew by 3% as prices ...

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