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Poland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland.

Poland StatisticsConsumer Lifestyles in Poland

Poland Country BriefingsFuture Demographics: Poland in 2030

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    Beer in Poland

    Jun 2017

    The increased dynamics of traditionally brewed variants of beer in conjunction with the growing importance of regional production hallmarked 2016. Well-known brands Tyskie and Zubr were the main beneficiaries of this trend due to their new variants ...

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    Cider/Perry in Poland

    Jun 2017

    Cider/perry in Poland is one with the highest performing categories in overall alcoholic drinks. This dynamic growth has derived from a tradition of cider production in Poland, which for many years had been forgotten. Poles appear to be rediscovering...

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    Country Report

    Alcoholic Drinks in Poland

    Jun 2017

    Polish alcoholic drinks in 2016 registered a moderate increase in volume sales, regardless of the divergent situation in particular categories. The country’s economy recorded stable growth although this was lower than expected. The 2016 UEFA European...

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    Rtds/High-Strength Premixes in Poland

    Jun 2017

    Polish RTDs/high-strength premixes is determined by consumers’ preferences for spirit-based variants with lower alcohol content and usually refreshing flavours. This kind of alcoholic beverage is not particularly popular in terms of total volume ...

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    Country Report

    Spirits in Poland

    Jun 2017

    2016 became a year of positive growth for Polish spirits after four consecutive years of decline. The launch of new products and a new look and active promotion of many famous brands made a contribution to its success. The particularly good ...

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    Wine in Poland

    Jun 2017

    The trend of rising culture of wine consumption continued in 2016. Consumers are willing to try new variants of wine and become increasingly educated about wine types and origins. The premiumisation trend is especially apparent in sparkling wine with...

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    Country Report

    Toys and Games in Poland

    Jun 2017

    Toys and games continued to register high current retail value growth in 2016 although the rate of growth slowed compared with that of the previous year. This was due largely to lower prices in the highly competitive traditional toys and games ...

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    Country Report

    Traditional Toys and Games in Poland

    Jun 2017

    Improved disposable incomes thanks to a higher level of unemployment encouraged parents and relatives to buy more expensive toys....

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    Video Games in Poland

    Jun 2017

    With development of global digitalisation there is a strong shift observed for electronics, including augmented and virtual reality. Video games become more popular with a growing number of children who spend increasingly longer playing games and ...

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    Country Report

    Cat Food in Poland

    May 2017

    The trends shaping 2017 will be a natural extension of those that have already resulted in the positive performance of volume and value sales of cat food in 2016, namely the increase in the cat population and ownership, improving household incomes, ...

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    Country Report

    Dog Food in Poland

    May 2017

    Dog food in 2017 will be mainly shaped by the ongoing premiumisation of products, which offers healthier alternatives to economy or even mid-priced products. As dog food is predicted to record 6% current value growth, reaching PLN1.3 billion in 2017,...

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    Country Report

    Other Pet Food in Poland

    May 2017

    The ongoing decline of the bird and fish population will be the main factor shaping the performance of other pet food in 2017. Both pet types are losing popularity in favour of dogs, cats and small mammals. A limited number of innovations and ...

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    Country Report

    Pet Care in Poland

    May 2017

    Pet care’s current value growth in 2017 is mainly led by premium dog and cat food brands. Due to the rising incomes of Polish consumers, they are becoming increasingly willing to provide their pets with better quality products, while paying less ...

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    Country Report

    Pet Products in Poland

    May 2017

    The leading trends of 2017 will be the natural continuity of the trends in 2016 and previous years. Growing incomes of Polish consumers will encourage them to purchase additional, supplementary products for their pets, take increased care of their ...

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    Country Report

    Gardening in Poland

    May 2017

    In Poland, green living spaces are increasingly valued by consumers. There is noticeably greater interest for living in a greener environment – including indoors, private gardens as well as neighbourhood areas around flats. It is common to take care ...

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    Country Report

    Home Furnishings in Poland

    May 2017

    The housing market flourishes in Poland, with approximately 10% more newly built flats compared to the previous year as indicated by Central Statistical Office of Poland (GUS). Smaller flats of 40-50 sq m, tend to be of most interest. Good sales of ...

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    Country Report

    Home Improvement in Poland

    May 2017

    In Poland, do-it-yourself (DIY) remains the most popular way to repaint or to carry out small repairs around the house. Among younger consumers, especially those living in big cities, there is however a growing trend for engaging professionals to ...

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    Country Report

    Homewares in Poland

    May 2017

    As the healthy lifestyle trend grows, Poles pay more attention to what and how they eat. A noticeably growing number of Poles also decide on diet/catering services, which are customised to their needs. While business parks offer a great variety of ...

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    Country Report

    Home and Garden in Poland

    May 2017

    Polish household budgets were positively impacted by the improved economical situation overall. Factors that contributed to the improved financial situation included a higher rate of employment and lower unemployment, raised minimum pay rate, as well...

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    Country Report

    100% Home Delivery/Takeaway in Poland

    May 2017

    100% home delivery/takeaway is not much greater than negligible compared to overall consumer foodservice in Poland. The predominant foodservice operators run stationary outlets with dining rooms. Many customers do not trust premises that do not allow...

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