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Poland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland.

Poland StatisticsConsumer Lifestyles in Poland

Poland Country BriefingsFuture Demographics: Poland in 2030

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    Country Report

    Adult Incontinence in Poland

    Mar 2017

    According to the Central Statistical Office of Poland (GUS), in 2030, 22% of the population will be over 65 years old and the proportion of the population affected by urinary incontinence will double to 10-15%. In 2016 there were 6 million people ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Poland

    Mar 2017

    The number of AFH establishments increased in 2016, notably restaurants, takeaways, healthy juice and smoothie bars, coffee shops and business catering. Poles ate out more frequently in the growing number of restaurant and bistros. With strong ...

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    Country Report

    Nappies/Diapers/Pants in Poland

    Mar 2017

    In 2016, annual per capita consumption of nappies/diapers/pants in volume terms in Poland among children aged 0-36 months was 1,230 units. This level was broadly in line with North America and higher than that in Western Europe (982 units)....

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    Country Report

    Tissue and Hygiene in Poland

    Mar 2017

    Tissue and hygiene continued to register positive current retail value growth in 2016, supported mainly by increased household disposable income levels. Greater product availability and awareness among consumers, and marketing efforts contributed to ...

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    Country Report

    Retail Tissue in Poland

    Mar 2017

    Improvement in the economy and employment allowed for higher expenditure on retail tissue products. Increased disposable incomes contributed to sales of a variety of retail tissue products such as facial tissue, paper towels and non-recycled toilet ...

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    Country Report

    Sanitary Protection in Poland

    Mar 2017

    Sanitary protection registered negative current retail value growth of 1% in 2016 due to lower demand as a result of large-scale migration, changing lifestyles and increased use of contraception. More women used a type of contraception that reduces ...

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    Country Report

    Wipes in Poland

    Mar 2017

    Wipes registered current retail value growth of 2% to reach PLN408 million in 2016. Product usage increased, and wipes often replaced whole product categories, such as deodorants. Convenience and small pack sizes appeal to Polish consumers....

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    Country Report

    Concentrates in Poland

    Feb 2017

    Concentrates continued to benefit from consumers’ strong price-sensitivity in Poland at the end of the review period, seeing stronger off-trade volume growth in comparison to overall soft drinks. Many consumers view these products as offering a good ...

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    Country Report

    Energy Drinks in Poland

    Feb 2017

    Energy drinks registered a good performance with satisfactory off-trade value and volume growth of 10% and 9% respectively in 2016. Both rates were higher in 2016 compared with the review period CAGR. Sales of energy drinks continued to benefit from ...

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    Country Report

    Carbonates in Poland

    Feb 2017

    Carbonates is a mature category in Poland. It is facing constraints due to changing consumer lifestyles and eating habits, with consumers increasingly preferring healthier and less sweet drinks. Some operators reacted by launching beverages with a ...

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    Country Report

    Bottled Water in Poland

    Feb 2017

    In volume terms bottled water is the largest category within soft drinks covering 49% of total sales. Despite increased consumption in the summer, these products are drunk throughout the year. Particularly, a high pace of growth is registered by ...

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    Country Report

    Juice in Poland

    Feb 2017

    In 2015 and 2016, there was an unfavourable situation in terms of the availability of raw material for processing. According to official statistical estimates, the harvest of fruit in 2015 was lower than the previous year by as much as 20%. ...

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    Country Report

    Asian Speciality Drinks in Poland

    Feb 2017

    Asian specialty drinks remain a tiny niche in Poland, with sales remaining insignificant at the end of the review period. These products remain unknown to the majority of Poles. Those consumers who are aware of Asian speciality drinks are mostly ...

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    Country Report

    Soft Drinks in Poland

    Feb 2017

    In 2016, soft drinks was noticeably shaped by rising consumer interest in beverages beneficial for health and wellness. In response, the operators in major categories increased their activeness in terms of developing product portfolios with health ...

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    Country Report

    RTD Coffee in Poland

    Feb 2017

    RTD coffee is the second smallest product category in soft drinks and suffers from a limited consumer base. Sales growth is, however, being driven by the widening presence of chained discounters, which offer more affordable prices for RTD coffee. ...

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    Country Report

    RTD Tea in Poland

    Feb 2017

    Many consumers view RTD tea as one of the healthiest soft drinks, especially when based on white or green tea. The health and wellness trend is thus one of the key drivers of sales growth, as RTD tea is often viewed as a healthier substitute to ...

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    Country Report

    Sports Drinks in Poland

    Feb 2017

    More and more people are getting active, especially running. Each year, more road running, half-marathons and marathons are organised. In 2015, the marathons in Poland were attended by 46,600 people. The rising participation in different sporting ...

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    Country Briefing

    Digital Consumer in Poland

    Feb 2017

    Poles are becoming used to making digital payments more frequently. Consumers are receptive to digital innovation and new payment methods. The main trends in the digital consumer environment are the expansion of mobile banking, streamlining of the ...

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    Country Report

    Coffee in Poland

    Feb 2017

    Poles are bound to a traditional way of drinking fresh ground coffee but they are also looking for diversification and new experiences too. That is why fresh coffee beans saw significant growth of 19% in current value terms in 2016, which was even ...

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    Country Report

    Other Hot Drinks in Poland

    Feb 2017

    Other hot drinks products remain popular among Polish consumers and their influence on the hot drinks industry is still growing. Chocolate-based flavoured powder drinks and other plant-based hot drinks recorded further growth in 2016 due to the ...

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