Poland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Poland StatisticsConsumer Lifestyles in PolandPoland Country BriefingsFuture Demographics: Poland in 2030

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    Dog and Cat Food Packaging in Poland

    May 2018

    Poland’s strongly performing economy and improving working conditions have led to Polish consumers paying more attention to how they manage their free time. For pet owners, this has meant rising demand for packaging which offers easy dosage, long ...

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    Better For You Beverages in Poland

    May 2018

    BFY reduced sugar beverages dominates overall BFY soft drinks sales in Poland. However, although reduced sugar soft drinks sales continue to increase, the rate of growth is slowing due to the shift towards naturally healthy and fortified/functional ...

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    Better For You Packaged Food in Poland

    May 2018

    In spite of new product launches and growing interest in HW products, the pace of retail value growth is expected to continue to slow down over the forecast period as a result of approaching saturation. Another threat to growth over the forecast ...

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    Fortified/Functional Beverages in Poland

    May 2018

    In 2017, FF beverages posted healthy growth. Despite rising demand for organic and naturally healthy drinks, FF drinks that offer functional value to consumers are still popular. The largest FF drinks areas are FF energy drinks, FF fruit/vegetable ...

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    Fortified/Functional Packaged Food in Poland

    May 2018

    Fortified/functional is expected to continue to register positive retail value growth over the forecast period due to increasing interest in healthy lifestyles, innovations and companies’ attempts to compete by improving product formulas and adding ...

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    Free From in Poland

    May 2018

    Lactose intolerance was not considered a serious issue in Poland in the past, with only limited resources devoted to the issue. However, by 2017, approximately 20-30% of Poles were believed to be lactose intolerant, which created a sudden boom for ...

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    Naturally Healthy Beverages in Poland

    May 2018

    In Poland, NH beverages are increasingly perceived as supporting health. Consumers are seeking natural products with no artificial colours, flavours or sweeteners and simple ingredient lists. As a result, there is growing demand for domestic ...

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    Naturally Healthy Packaged Food in Poland

    May 2018

    In 2017, as within all other HW categories, NH packaged food experienced positive current retail value growth, due to the popularity of natural diets, unprocessed food and new product launches. Natural products were always considered healthier due to...

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    Organic Beverages in Poland

    May 2018

    In 2017, organic beverages continued to post rapid value growth, although sales remain limited. Demand for organic beverages is mostly limited to a narrow group of upper-mid and high-end consumers that pay particular attention to the origins and ...

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    Organic Packaged Food in Poland

    May 2018

    Organic packaged food was the smallest HW category in Poland. Over the review period the increased presence of organic products, including through mainstream channels such as discounters and hypermarkets, was a key driver of growth, as it acquainted ...

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    Health and Wellness in Poland

    May 2018

    HW products continue to post healthy growth in Poland, with free from, organic and naturally healthy registering the highest increase in value sales in 2017. Demand for such products can be attributed to health-conscious consumers who care not only ...

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    Cat Food in Poland

    May 2018

    Cat food in Poland performed well in 2017, with further healthy volume and value growth expected over the forecast period. To stimulate sales and compete better, many manufacturers have decided to specialise or segment their offer. This has resulted ...

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    Dog Food in Poland

    May 2018

    The improving economic situation of households saw a strong increase in the purchase of prepared dog food in 2017. This also encouraged more consumers to upgrade from economy to mid-priced and mid-priced to premium products. This trend saw the ...

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    Other Pet Food in Poland

    May 2018

    Second to fish in pet population terms, small mammal/reptile food continued to record the fastest retail volume and value sales growth in 2017. This is mainly due to the widespread presence of small mammals in Polish households. Widely considered low...

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    Pet Care in Poland

    May 2018

    Pet food sales in Poland were fuelled by improvements in consumers’ financial situation, due to a performing economy and higher wages/salaries. Some consumers were able to spend more on higher-quality products, such as premium or mid-priced pet food,...

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    Pet Products in Poland

    May 2018

    In 2017, the reasons for the rapid sales growth of premium dog and cat food and “other” pet products were quite similar. Rising incomes allowed consumers to spend more on their pets. In pampering pets, owners purchased a whole spectrum of products ...

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    Baby and Child-Specific Products in Poland

    May 2018

    According to the Central Statistical Office, between January to October 2017 over 300,000 children were born in Poland, 7% more than in the same period in 2016. This trend is often linked to the positive impact of the government social programme ...

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    Bath and Shower in Poland

    May 2018

    Bath and shower grew at a steady pace in 2017, but not for all types. Mass products are a subject of fierce competition, where price is a leading factor. Nevertheless, rising consumption and a higher than average income encourages consumers to try ...

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    Colour Cosmetics in Poland

    May 2018

    The eternal need to be noticed and recognised in the eyes of others due to social media and the blogosphere has been taken to the next level. People now upload photographs online and want to look attractive in them. This process, combined with the ...

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    Deodorants in Poland

    May 2018

    Polish consumers are looking for maximum effect in terms of long-lasting protection against perspiration. Due to the relative low importance of daily hygiene rituals (according to recent market study, only half of respondents declare daily body ...

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