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Poland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland.

Poland StatisticsConsumer Lifestyles in Poland

Poland Country BriefingsFuture Demographics: Poland in 2030

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    City Review

    Warsaw City Review

    Dec 2016

    Warsaw is the largest urban economy in Poland and the second-largest in Eastern Europe after Moscow. Warsaw's attractiveness to international corporations, however, has little benefit for its households: their income is below that in other Polish ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Poland

    Dec 2016

    The number of apparel and footwear specialist retailers is declining, along with the growing online sales of apparel and footwear and the increasingly strong position of chains. This particularly affects small individual outlets which offer a limited...

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    Country Report

    Direct Selling in Poland

    Dec 2016

    Direct selling records strong value growth year-on-year. Despite the development of e-commerce and mobile retailing, face-to-face contact and personal validation of product quality are still relevant for consumers. Direct selling benefits mostly from...

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    Country Report

    Electronics and Appliance Specialist Retailers in Poland

    Dec 2016

    A new social benefit, Family 500 Plus, which was launched in April 2016, was the essential factor positively affecting electronics and appliance specialist retailers in the researched year. Additional funds received by households with children were ...

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    Country Report

    Grocery Retailers in Poland

    Dec 2016

    Grocery retailers in Poland is highly saturated, with more than 135,000 outlets in operation in 2016. This constitutes about 3,500 grocery retailers per million residents. The number of grocery retailers is showing a declining tendency, as small, ...

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    Country Report

    Health and Beauty Specialist Retailers in Poland

    Dec 2016

    The number of independent drugstores/parapharmacies continued to decline, along with the intensive development of chained outlets. The channel remained under pressure from the increasing demands of consumers, who expect high-quality products at low ...

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    Country Report

    Home and Garden Specialist Retailers in Poland

    Dec 2016

    The improving financial situation of households and the growing number of new dwellings positively impacted home improvement and gardening stores in 2016. Modern stores were being opened in small and mid-sized cities with the perceived potential to ...

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    Country Report

    Homeshopping in Poland

    Dec 2016

    The 9% current value decline in homeshopping in 2016 illustrates the downwards phase of the life cycle of the channel, which has not followed the changes in the modern market. This weak performance is related to increasingly strong online sales, and ...

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    Country Report

    Internet Retailing in Poland

    Dec 2016

    Internet retailing remains the most dynamic channel in retailing, delivering the highest 22% current value growth in 2016. One of the main trends impacting the channel is that retailers are increasingly focused on an omnichannel strategy. Store-based...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Poland

    Dec 2016

    Bags and Luggage Specialist Retailers: Bags and luggage specialist retailers posted current value growth of 1% in 2016. The channel remains highly fragmented, and dominated by hundreds of independent outlets operating on a local scale. It clearly ...

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    Country Report

    Mixed Retailers in Poland

    Dec 2016

    Mixed retailers is a weak channel in retailing in Poland, with both value sales and the number of outlets continuing to fall in 2016. The dominant channel, variety stores, mainly focuses on non-grocery items, offering low-cost, unbranded goods. Such ...

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    Country Report

    Retailing in Poland

    Dec 2016

    Retailing in Poland continued to show healthy current value growth in 2016, in line with improving consumer confidence, low unemployment and rising annual disposable incomes. Continuing price deflation posed a challenge for operators, in terms of ...

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    Country Report

    Vending in Poland

    Dec 2016

    According to the Polish Vending Association, the penetration of vending machines is relatively low, with around 900 Poles to one vending machine. This ratio includes both vending machines located in captive environments (such as factories, offices, ...

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    Country Report

    Financial Cards and Payments in Poland

    Dec 2016

    The Polish economy continues to experience a stable economic expansion and owing to that financial cards in Poland has seen a healthy development in 2016. The number of cards in circulation has increased together with the number of transactions ...

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    Country Report

    Luxury Goods in Poland

    Dec 2016

    The performance of luxury goods in Poland remained positive in 2016, presenting healthy value progress of over 5%. The pace of sales growth was slightly lower than 6% CAGR registered over the 2011-2016 review period. The positive tendencies were ...

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    Strategy Briefing

    Low-Cost Air Travel in the EU: A Transformative Factor for City Economies

    Dec 2016

    Due to low-cost carriers, air travel in the EU has become more affordable, and smaller regional airports have gained an opportunity for revival. Since air infrastructure is considered a strong promoter of growth in cities, this report investigates ...

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    Country Report

    Air Treatment Products in Poland

    Nov 2016

    Poles are becoming more aware of the air quality in their living space, and they are also becoming more knowledgeable about the effects of poor air on health. It is becoming commonly known that in a dry air environment when the heating is on, ...

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    Country Report

    Dishwashers in Poland

    Nov 2016

    Dishwashers is still a relatively underdeveloped category in Poland, with a 29% penetration rate in 2016. Aside from its low sales base, the robust growth in dishwashers in 2016 was also strongly motivated by the increase in disposable incomes, due ...

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    Country Report

    Food Preparation Appliances in Poland

    Nov 2016

    Due to the strong development of television cooking programmes, blenders, mixers and food processors are increasingly appreciated by consumers in Poland. Poles more frequently use these devices to prepare various dishes, from simple smoothies to more...

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    Country Report

    Home Laundry Appliances in Poland

    Nov 2016

    Despite the high penetration rate of 94% in some categories of home laundry appliances, such as automatic washing machines, sales are steadily growing. Consumers are attracted by new technologies and solutions which ease their everyday chores. ...

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