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Portugal

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal.

Portugal StatisticsConsumer Lifestyles in Portugal

Portugal Country BriefingsFuture Demographics: Portugal in 2030

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    Country Report

    Bottled Water in Portugal

    Feb 2017

    Portuguese consumers are becoming increasingly conscious of health and wellbeing issues. Bottled water is considered the most natural soft drinks and the ideal way to rehydrate as part of a healthy and balanced nutrition. This trend together with ...

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    Country Report

    Carbonates in Portugal

    Feb 2017

    The increasing health concerns of Portuguese consumers continued to have a negative impact on sales of carbonates in 2016. Sugary carbonates are increasingly associated with the epidemics of overweight and obesity. Therefore, Portuguese consumers ...

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    Country Report

    Energy Drinks in Portugal

    Feb 2017

    Energy drinks increased by 5% in current off-trade value and whilst off-trade volume sales rose by 3% in 2016. Portuguese consumers continued to enjoy drinking energy drinks when going out but also when looking for an energy boost during various ...

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    Country Report

    Juice in Portugal

    Feb 2017

    In 2016 juice registered off-trade current value growth of 1% and marginal volume growth to reach sales of EUR167million and 137 million litres. Sales were actually boosted by nectars, a larger category, whereas the newer and smaller coconut and ...

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    Country Report

    Soft Drinks in Portugal

    Feb 2017

    Soft drinks performed well in total volume terms in 2016. Slight economic recovery and consumer confidence led to strong performance of retail sales. At the same time the same consumer confidence and rising tourism positively impacted on-trade sales....

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    Country Report

    RTD Coffee in Portugal

    Feb 2017

    Portuguese consumers are used to having hot coffee in cafés or at home, and are very attentive to the quality of the products they purchase. As far as coffee is concerned, they actually prefer well-established local brands. Moreover, Portuguese ...

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    Country Report

    RTD Tea in Portugal

    Feb 2017

    RTD tea decreased in off-trade volume by 2%, dropping to sales of 171 million litres, whilst off-trade value sales increase by 1% to EUR98 million in 2016. RTD tea continued to suffer from competition with other soft drinks categories and more ...

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    Country Report

    Sports Drinks in Portugal

    Feb 2017

    A sports and wellness boom has prevailed in Portugal, which is best illustrated by the high numbers of members in fitness centres and the growing engagement in running, for instance. The general trend towards more sports and related activities had a ...

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    Country Report

    Concentrates in Portugal

    Feb 2017

    Concentrates grew by 1% in off-trade volume and remained stable in off-trade current value sales in 2016. Concentrates is a small category in Portugal with poor visibility on retailers’ shelves. There are only a few players in the market, players ...

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    Country Report

    Coffee in Portugal

    Jan 2017

    Despite slower growth than the CAGR registered over the review period, fresh ground coffee pods continued to attract new consumers in 2016 thanks to the convenience and wider availability of the products. Most coffee players developed extended ranges...

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    Country Report

    Other Hot Drinks in Portugal

    Jan 2017

    Chocolate-based flavoured powder drinks remained the most important product category within other hot drinks in Portugal in volume terms. Although it is mature, it was still possible to further improve retail volume sales in 2016. It continued to be ...

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    Country Report

    Hot Drinks in Portugal

    Jan 2017

    The Portuguese economic recovery resulted in an improvement in the income and purchasing power of a section of the population. Therefore sales of hot drinks in Portugal in 2016 benefited greatly from rising demand for higher-priced premium varieties....

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    Country Report

    Tea in Portugal

    Jan 2017

    The most important tea story in 2016 was the launch of Lipton tea pods by Unilever Jerónimo Martins. The leading brand started to offer a range of several references of black, green and fruit/herbal tea which are compatible with Nespresso coffee pods...

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    Country Profile

    Portugal: Country Profile

    Jan 2017

    Portugal’s economy will see slightly stronger growth in 2017. Modest gains in private consumption and a rebound in exports provide some support. High levels of indebtedness as well as a fragile banking sector deter investors. Portugal’s private ...

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    Country Report

    Air Care in Portugal

    Jan 2017

    With a more positive economic context, and more confidence in the future, Portuguese consumers were more willing to purchase products that were previously discounted as not being essential. Additionally the growing number of households owning a pet, ...

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    Country Report

    Bleach in Portugal

    Jan 2017

    With cleaning, whitening and disinfection increasingly sophisticated and segmented, the space previously occupied by standard bleach continued to decline. Usually considered more aggressive for the skin and environment, with an unpleasant smell, ...

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    Country Report

    Dishwashing in Portugal

    Jan 2017

    Dishwashing continued on its path to more concentration, and more sophisticated formats such as tablets in automatic dishwashing, resulting in volume declines. Nonetheless the strong competition through aggressive price discounting resulted in ...

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    Country Report

    Home Insecticides in Portugal

    Jan 2017

    Favourable weather conditions – with a long and hot summer – contributed to the proliferation of insects, namely flies and mosquitoes, that are more seasonal and that consumers were obliged to fight for a longer period in 2016. This resulted in a ...

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    Country Report

    Laundry Care in Portugal

    Jan 2017

    Laundry care registered a considerable value sales recovery compared with the declining CAGR of 1% recorded over the review period. To some extent, this was due to manufacturers and retailers easing off on intense promotional activity compared to ...

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    Country Report

    Home Care in Portugal

    Jan 2017

    Home care was negatively affected during the worst years of the economic crisis. While various products are commodities, consumers often traded down to lower-priced offerings or made the most of any price discounts and promotions. Towards the end of ...

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