Portugal

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Portugal StatisticsConsumer Lifestyles in PortugalPortugal Country BriefingsFuture Demographics: Portugal in 2030

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    Cat Food in Portugal

    May 2018

    Increasing urbanisation boosted cat population growth, due to the smaller size of house needed and the convenience of not having to be walked, and also being more suitable as a companion for the ageing population. With cats being considered as family...

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    Country Report

    Country Report

    Dog Food in Portugal

    May 2018

    The ongoing shift to prepared food and rising number of dogs resulted in volume and value growth and, despite promotional activity and price competition, value growth was faster than volume. The increased pet humanisation trend resulted in growing ...

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    Country Report

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    Other Pet Food in Portugal

    May 2018

    Other pet food remained stable in value terms even though the population of other pets overall declined in 2017. Despite the popularity of cats and dogs putting Portugal very close to the EU average, the same is not true for other pets. Due to the ...

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    Country Report

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    Pet Care in Portugal

    May 2018

    Pet care maintained the growth trend of previous years. The presence of pets in Portuguese households continued growing, which, in line with purchasers being more informed about specific nutritional needs of pets, resulted in a positive industry ...

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    Pet Products in Portugal

    May 2018

    With the overall increase in pet humanisation trends, with animals increasingly considered as family members, pet wellbeing furnished an interesting opportunity for manufacturers. The fact that the average disposable income, especially in urban ...

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    Strategy Briefing

    Strategy Briefing

    Menswear in Western Europe

    May 2018

    While demand for menswear is supported by men’s growing interest in fashion, value growth will be restrained by mounting pressure on unit prices. Alongside the pressure placed on prices by highly competitive fast fashion and private label players, ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Portugal

    May 2018

    Baby and child-specific products is expected to record positive value growth at constant 2017 prices over the forecast period. Growth will be supported by rising volume sales thanks to a higher number of consumers buying baby and child-specific ...

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    Country Report

    Country Report

    Bath and Shower in Portugal

    May 2018

    In 2017, discounting continued to be used in bath and shower, while private label also remained an increasing threat thanks to improved product quality and sophistication. However, as consumer confidence further recovers, although price will remain a...

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    Country Report

    Country Report

    Colour Cosmetics in Portugal

    May 2018

    According to some trade sources, in Portugal only 71% of women use colour cosmetics, with this being significantly lower than the European average of 83%. This weaker penetration has recently attracted new players, which view Portugal as a growth ...

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    Deodorants in Portugal

    May 2018

    In Portugal, deodorants are considered an essential part of consumers’ daily hygiene routines. The category’s stronger current value growth in 2017 when compared to the previous year can be attributed to consumers continuing to regularly buy these ...

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    Country Report

    Country Report

    Depilatories in Portugal

    May 2018

    The Portuguese economy continued to improve in 2017, leading to more consumers returning to beauty salons, viewing them as more affordable due to their slightly rising disposable incomes. This trend is expected to continue over the forecast period, ...

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    Country Report

    Country Report

    Fragrances in Portugal

    May 2018

    Fragrances in Portugal is set to record positive growth over the forecast period thanks to the country’s ongoing economic recovery. Growth will be seen in both the premium and mass segments as while some consumers will prioritise quality and brand ...

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    Country Report

    Country Report

    Hair Care in Portugal

    May 2018

    Portuguese consumers are becoming increasingly willing to seek beauty and personal care products tailored to their specific needs. Women in particular like to take care of their hair and often look for new advanced and specialist products. Therefore,...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Portugal

    May 2018

    Mass beauty and personal care recorded solid current value growth in 2017 thanks to various factors. Rising consumer confidence resulted in a greater willingness to spend on one’s personal appearance, with this being an area which suffered during the...

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    Country Report

    Country Report

    Men's Grooming in Portugal

    May 2018

    In 2017, men’s grooming recorded stronger current value growth than that seen in 2016, with sales supported by the ongoing recovery of the Portuguese economy. Further category growth is anticipated over the forecast period thanks to both rising ...

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    Country Report

    Country Report

    Oral Care in Portugal

    May 2018

    Oral care posted stronger current value growth in 2017 compared to the previous year. The category continued to benefit from rising awareness of the importance of prevention, with Portuguese consumers paying more attention to their teeth and oral ...

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    Country Report

    Country Report

    Beauty and Personal Care in Portugal

    May 2018

    Beauty and personal care in Portugal recorded solid current value growth in 2017. The market continued to benefit from the country’s ongoing economic recovery following a significant financial crisis. The Portuguese economy has now registered ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Portugal

    May 2018

    Economic conditions in Portugal were difficult over the review period as the country struggled with the consequences of public debt and a heavy recession. This had a particularly adverse effect on premium beauty and personal care during the early ...

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    Country Report

    Country Report

    Skin Care in Portugal

    May 2018

    Skin care recorded solid current value growth in 2017, with sales fuelled by rising demand for more sophisticated and value-added products. This trend is expected to continue over the forecast period. Portuguese consumers are becoming more aware ...

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    Country Report

    Country Report

    Sun Care in Portugal

    May 2018

    The hot and long summer in Portugal in 2017, combined with rising consumer awareness of the risks associated with exposure to the sun, supported sun care sales. The category is expected to continue to perform well over the forecast period. Firstly, ...

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