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Portugal

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal.

Portugal StatisticsConsumer Lifestyles in Portugal

Portugal Country BriefingsFuture Demographics: Portugal in 2030

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    Country Report

    100% Home Delivery/Takeaway in Portugal

    May 2017

    The improvements felt in the economic landscape generally fuelled consumer purchasing power and confidence growth. As a consequence, consumers spend less time preparing meals at home and more frequently choose convenient options such as takeaway or ...

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    Country Report

    Cafés/Bars in Portugal

    May 2017

    Portuguese culture and habits relate strongly to the cafés/bars culture, especially due to the relevancy of the expresso coffee as a drink in Portugal. The more positive and confident economic landscape stimulated out of home consumption, positively ...

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    Country Report

    Consumer Foodservice By Location in Portugal

    May 2017

    The outstanding tourist demand that continued to hit visitor number records in terms of museums and monuments, flights and overnight stays, formed the base of lodging’s recovery from a negative CAGR performance over the review period. Also, national ...

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    Country Report

    Fast Food in Portugal

    May 2017

    The positive economic landscape, together with new outlets opening offering more differentiated and high quality fast food determined category growth in 2016....

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    Country Report

    Full-Service Restaurants in Portugal

    May 2017

    Eating out is part of the Portuguese way of life. After several years of constraints due to unemployment and economic difficulties, amid more positive economic context, domestic consumers are eager to recover their old habits with full-service ...

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    Country Report

    Consumer Foodservice in Portugal

    May 2017

    After several years of strong declines due to consumers cutting down on eating out, the recovery trend already visible in 2015 was confirmed in consumer foodservice in 2016. Continuous economic recovery, GDP growth and falling unemployment reinforced...

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    Country Report

    Self-Service Cafeterias in Portugal

    May 2017

    Self-service cafeterias is not a particularly popular concept in Portugal, and was affected hard in the review period, with value and number of outlets declining. Independent players managed to grow in terms of number of transactions and value in ...

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    Country Report

    Street Stalls/Kiosks in Portugal

    May 2017

    Tourism registered a new record in 2016 and continued to stimulate business development. Street food benefited from this strong presence of consumers in the streets, not only tourists but also locals, and from the lower investment required. This ...

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    Country Report

    Better For You Beverages in Portugal

    May 2017

    In a report by the World Health Organization in 2008, 59.1% of the Portuguese adult population was overweight while 24% was obese, which were among the highest rates across Europe. In addition to more sedentary lifestyles, these high rates were ...

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    Country Report

    Better For You Packaged Food in Portugal

    May 2017

    Reduced fat milk (excl organic and FF) is the dominant product area in better for you packaged food, accounting for 61% value share in 2016. This area has long enjoyed strong sales, with many viewing these products as an easy means of reducing their ...

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    Country Report

    Fortified/Functional Beverages in Portugal

    May 2017

    FF beverages grew at a lower rate than the overall health and wellness beverages market in 2016. Regular energy drinks remained the largest category, while FF bottled water continued to record a contraction, dropping by 2%. FF fruit/vegetable juice ...

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    Country Report

    Fortified/Functional Packaged Food in Portugal

    May 2017

    FF dairy-based yoghurt is the dominant product area in fortified/functional packaged food, accounting for 53% of overall value sales in 2016. However, this product area saw only sluggish sales growth at the end of the review period, with less than 1%...

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    Country Report

    Free From in Portugal

    May 2017

    Free from saw the strongest current value growth across HW packaged food in 2016 over the previous year. Sales in this area are benefiting to an extent from growing awareness of food intolerance issues. However, the major growth driver at the end of ...

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    Country Report

    Naturally Healthy Beverages in Portugal

    May 2017

    Sales of NH beverages grew by 3% in 2016, thanks to the continued strong growth of NH bottled water in particular. The ongoing health and wellness trend in the country not only focused on the importance of hydration in staying fit and healthy, and in...

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    Country Report

    Naturally Healthy Packaged Food in Portugal

    May 2017

    Portugal was impacted by a poor olive oil harvest in 2015, which resulted in a sharp 19% current value unit price increase being seen for NH olive oil in the year, particularly as there were also poor harvests in other key production countries. 2016 ...

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    Country Report

    Organic Beverages in Portugal

    May 2017

    While many consumers have become increasingly aware of and interested in organic packaged foods, organic beverages remains something of a niche category. Some consumers are not only unconvinced about the health benefits these products offer, but are ...

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    Country Report

    Organic Packaged Food in Portugal

    May 2017

    Organic packaged food is benefiting strongly from widening distribution in Portugal, with this in turn boosting consumer awareness. Supermarkets and discounters in particular are expanding their ranges in this area, with supermarkets notably gaining ...

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    Country Report

    Health and Wellness in Portugal

    May 2017

    The Portuguese economy began to emerge from a prolonged recession in 2014 and in the years since has continued to recover. Modest gains in private consumption have been supporting economic growth and are aiding gradual recovery. However, although ...

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    Strategy Briefing

    Digital Landscape: Western Europe’s Digital Agenda Incentivises New-Age Technologies

    Apr 2017

    The global leader in digital technologies, Western Europe, has benefited from a robust fixed-line network and regulations that have promoted competition and investments. With economic recovery from the turmoil of the sovereign debt crisis ...

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    Country Report

    Baby and Child-Specific Products in Portugal

    Apr 2017

    According to the National Bureau of Statistics, Portugal recorded growth in birth rates for the second successive year in 2016. Between 2010 and 2014, at the peak of the crisis, there was a downward trend in birth rates with many Portuguese families ...

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