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Portugal

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal.

Portugal StatisticsConsumer Lifestyles in Portugal

Portugal Country BriefingsFuture Demographics: Portugal in 2030

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    Country Profile

    Portugal: Country Profile

    Jul 2017

    Portugal’s economy will continue to grow at a modest pace in 2017. Exporters should see a strong rebound although private final consumption will increase only modestly. A fragile banking system and the high indebtedness of the private and public ...

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    Country Report

    Tobacco in Portugal

    Jul 2017

    2016 was a relatively positive year for tobacco in Portugal, particularly cigarettes, which registered strong retail volume sales growth, after three years of decline and a marginal increase in 2015. In addition, vapour products recorded dynamic ...

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    Country Report

    Cigarettes in Portugal

    Jul 2017

    Revisions in the taxation of tobacco products came into force with the fiscal budget in 2016, with significant effects for fine cut tobacco, cigars and cigarillos. These product types had benefited from comparatively low taxation, which kept their ...

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    City Review

    Lisbon City Review

    Jun 2017

    Lisbon is the main hub of commerce and business services in Portugal. The city benefits from a rising flow of tourists, well-developed infrastructure, and research and development institutions. In 2016, Lisbon was home to 27% of Portuguese ...

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    Country Report

    Beer in Portugal

    Jun 2017

    The general appreciation of beer as a drink, along with the buzz surrounding premium beers, enabled the category to grow in both volume and value terms in 2016. With the introduction of new products and the relaunch of existing ones, the beer ...

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    Country Report

    Cider/Perry in Portugal

    Jun 2017

    Portuguese consumers are still discovering cider. Brand manufacturers are investing heavily in marketing activities, including the sponsorship of events, in order to stimulate volume sales....

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    Country Report

    Alcoholic Drinks in Portugal

    Jun 2017

    The alcoholic drinks industry in Portugal recorded a second year of positive total volume growth in 2016, thus maintaining its recovery from the economic recession earlier in the review period. As the Portuguese economy continued to improve, ...

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    Country Report

    Rtds/High-Strength Premixes in Portugal

    Jun 2017

    In 2016, RTDs/high-strength premixes continued to suffer from a lack of innovation in spirit-based RTDs, which are falling out of fashion with consumers. Many brands, such as Metz and Bacardi Rigo, were discontinued over the review period. The reason...

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    Country Report

    Spirits in Portugal

    Jun 2017

    The Portuguese economy is showing signs of recovery. For three years in a row GDP growth has been positive and unemployment has declined, in turn boosting consumer confidence. Consumers have therefore been spending more money on non-essential goods ...

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    Country Report

    Wine in Portugal

    Jun 2017

    2016 was a positive year for wine in Portugal, with the category’s total volume growth of 3% being a significantly stronger performance than the 1% CAGR decline of the review period. This improvement can be attributed to the country’s economic ...

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    Country Report

    Cat Food in Portugal

    May 2017

    Following on from trends observed in 2016, it is expected that consumers will pay greater attention to product formulas and ingredients in cat food in 2017, with these factors likely to play an increasingly influential role in purchasing decisions. ...

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    Country Report

    Dog Food in Portugal

    May 2017

    Dog food looks set to continue developing positively in volume and current value growth terms in 2016. The pet humanisation trend coupled with economic improvements should continue to encourage trading up to added-value products with superior ...

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    Country Report

    Other Pet Food in Portugal

    May 2017

    Other pet food looks set to register another subdued performance in 2017, with volume sales expected to grow by just 1% while current value sales remain static. Despite the greater propensity of Portuguese consumers to adopt dogs and cats, other ...

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    Country Report

    Pet Care in Portugal

    May 2017

    Increasing urbanisation, growth in the numbers of single- and two-person households and the postponement of parenthood will continue to support growth in dog and cat ownership in Portuguese households in 2017. At the same time, economic improvements ...

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    Country Report

    Pet Products in Portugal

    May 2017

    Pet products looks set to maintain its positive development in 2017. The category will continue to benefit as economic improvements bolster household incomes and purchasing power in Portugal, as this will make consumers more likely to adopt pets. At ...

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    Country Report

    100% Home Delivery/Takeaway in Portugal

    May 2017

    The improvements felt in the economic landscape generally fuelled consumer purchasing power and confidence growth. As a consequence, consumers spend less time preparing meals at home and more frequently choose convenient options such as takeaway or ...

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    Country Report

    Cafés/Bars in Portugal

    May 2017

    Portuguese culture and habits relate strongly to the cafés/bars culture, especially due to the relevancy of the expresso coffee as a drink in Portugal. The more positive and confident economic landscape stimulated out of home consumption, positively ...

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    Country Report

    Consumer Foodservice By Location in Portugal

    May 2017

    The outstanding tourist demand that continued to hit visitor number records in terms of museums and monuments, flights and overnight stays, formed the base of lodging’s recovery from a negative CAGR performance over the review period. Also, national ...

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    Country Report

    Fast Food in Portugal

    May 2017

    The positive economic landscape, together with new outlets opening offering more differentiated and high quality fast food determined category growth in 2016....

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    Country Report

    Full-Service Restaurants in Portugal

    May 2017

    Eating out is part of the Portuguese way of life. After several years of constraints due to unemployment and economic difficulties, amid more positive economic context, domestic consumers are eager to recover their old habits with full-service ...

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