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Portugal

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal.

Portugal StatisticsConsumer Lifestyles in Portugal

Portugal Country BriefingsFuture Demographics: Portugal in 2030

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    Strategy Briefing

    2017 Digital Connectivity Index: Spotlight on Tomorrow’s Most Connected Consumers

    Nov 2017

    The developed world has some of the world’s most digitally connected markets, providing immense opportunities in new-age applications such as digital commerce and the Internet of Things. Leveraging the 2017 Digital Connectivity Index, this briefing ...

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    Country Report

    Analgesics in Portugal

    Oct 2017

    Portuguese consumers are expected to switch from ingredients they see as less efficient to those which are reputed to act faster. Therefore, the strong performance of ibuprofen and diclofenac is expected to offset the weaker development of aspirin. ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Portugal

    Oct 2017

    Health problems such as colds and flu see consumers buy medicines without consulting a doctor (ie products available in chemists/pharmacies without a prescription). Usually such problems emerge during the winter months of January and February. During...

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    Country Report

    Dermatologicals in Portugal

    Oct 2017

    Dermatologicals is a mature category overall, with most product areas seeing little marketing support or new product development at the end of the review period. Nevertheless, value sales increased in 2017 thanks to price rises. In addition, Bayer ...

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    Country Report

    Digestive Remedies in Portugal

    Oct 2017

    A growing number of Portuguese consumers are suffering from gastrointestinal problems. This is partly linked to population ageing, with older consumers being particularly susceptible to such conditions. Changes in some consumers' eating habits are ...

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    Country Report

    Eye Care in Portugal

    Oct 2017

    Eye care recorded positive current value growth in 2017. Two factors contributed to this performance. Firstly, long working hours in front of PCs and generally heavy usage of electronic gadgets have resulted in the increasing incidence of tired eyes,...

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    Country Report

    Herbal/Traditional Products in Portugal

    Oct 2017

    Herbal/traditional products is a niche in overall consumer health. Most consumers of herbal/traditional products are loyal buyers who perceive these products to be beneficial thanks to containing fewer chemicals and having fewer side-effects. ...

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    Country Report

    NRT Smoking Cessation Aids in Portugal

    Oct 2017

    In 2017, NRT smoking cessation aids recorded positive growth. This was due to a combination of the rising prices of cigarettes due to tax hikes and increasing health awareness....

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    Country Report

    Consumer Health in Portugal

    Oct 2017

    In 2017, consumer health in Portugal recorded stronger current value growth than the review period average. The industry continued to benefit from ongoing economic growth in the country and a general increase in the self-medication of minor health ...

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    Country Report

    Sleep Aids in Portugal

    Oct 2017

    Hectic and mentally exhausting lifestyles continue to take their toll on Portuguese consumers, causing stress and insomnia among a growing part of the population. In addition, modern working hours tend to be less defined, often even including ...

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    Country Report

    Sports Nutrition in Portugal

    Oct 2017

    Sports nutrition in Portugal is being driven by the growing popularity of outdoor sports, with increasing numbers of consumers running, cycling and hiking. These active people are becoming increasingly aware of the importance of diet and supplements ...

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    Country Report

    Weight Management and Wellbeing in Portugal

    Oct 2017

    Portuguese consumers are increasingly becoming overweight and obese, with this linked to sedentary lifestyles and a shift away from home prepared fresh food. According to the WHO, Portugal is one of the top five countries with the highest percentage ...

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    Country Report

    Wound Care in Portugal

    Oct 2017

    Wound care registered moderate current value growth in 2017. Demand for wound care tends to remain relatively stable as these are necessity products which are not overly impacted by economic fluctuations. Nevertheless, increasing physical activity, ...

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    Country Report

    Consumer Lending in Portugal

    Oct 2017

    Consumer lending is on a positive trajectory due to the overall improvement in the economy and low interest rates. After several years of lower consumption, Portuguese consumers are once again buying higher value goods, with lending essential to fund...

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    Country Report

    Financial Cards and Payments in Portugal

    Oct 2017

    The number of financial cards in circulation in Portugal increased in 2017, as did volume and current value transactions. This performance was supported by increased economic activity and consumption, improvements in financial literacy and the ...

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    Country Briefing

    Economy, Finance and Trade: Portugal

    Oct 2017

    Although Portugal’s economic development underperformed the European Union (EU) average over 2011-2016, its economy has started to recover. Its large automotive sector continues to attract foreign direct investment (FDI), whilst improved employment ...

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    Country Briefing

    Income and Expenditure: Portugal

    Sep 2017

    The improvement of Portugal’s economic performance over 2015-2016 supported a pick-up in growth of the country’s per capita disposable income and spending over this period. Nevertheless, Portuguese households remain cautious towards consumption, ...

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    Country Report

    Car Rental in Portugal

    Sep 2017

    Car rental is competitive in Portugal, with several international brands having a strong presence in the country. The category is under significant shifts due to global competition and continuous innovation pressing unit prices down....

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    Country Report

    Airlines in Portugal

    Sep 2017

    The economic growth experienced in Portugal, with significant increase in households’ disposable income, and the unprecedented momentum travel is witnessing in Portugal have contributed to the increase in the number of passengers....

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    Country Report

    Flows in Portugal

    Sep 2017

    Inbound arrivals grew throughout the review period, with a CAGR of 9% for the period from 2013, and a 4% increase in 2017. Geopolitical instability in Northern Africa and Middle East since the beginning of the decade, particularly in destinations ...

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