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Portugal

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal.

Portugal StatisticsConsumer Lifestyles in Portugal

Portugal Country BriefingsFuture Demographics: Portugal in 2030

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    Country Report

    Adult Incontinence in Portugal

    Apr 2017

    Demand for disposable adult incontinence products continued to increase in 2016, with growth supported mainly by the high numbers of elderly people among the Portuguese population. In 2016, 21% of Portuguese people were aged 65 years old or over. ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Portugal

    Apr 2017

    Portugal broke all records in terms of inbound tourism flows in 2016, a trend which had a very positive impact on sales of away-from-home tissue and hygiene through the horeca channel, while the business/industry channel also saw considerable ...

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    Country Report

    Nappies/Diapers/Pants in Portugal

    Apr 2017

    Portugal has one of the lowest birth rates in Europe, to the extent that it is by no means certain that the current generation of Portuguese adults will be replaced with a new generation of the same size. Nonetheless, after several years of ...

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    Country Report

    Tissue and Hygiene in Portugal

    Apr 2017

    The strong performance of the Portuguese economy continues to give positive signs. Exports are increasing and the unemployment rate is in decline. Consumer confidence has also hit record highs due to recovering purchasing power, which has had a ...

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    Country Report

    Retail Tissue in Portugal

    Apr 2017

    There remains room for further growth in sales of retail tissue products as per capita usage in retail tissue in Portugal as the rate of 6.7kg per annum registered in per capita usage of retail tissue in the country in 2016 was well below the 13.8kg ...

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    Country Report

    Sanitary Protection in Portugal

    Apr 2017

    A more confident consumer base and the improved economic context supported positive growth in sanitary protection in 2016, with much consumption in the category transferred to higher-priced products. The category performed better in value then in ...

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    Country Report

    Wipes in Portugal

    Apr 2017

    All wipes categories registered positive growth in current value terms during 2016. The positive economic landscape which has seen the unemployment rate decline and positive GDP growth become the norm once again helped to fuel consumer expenditure in...

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    Country Profile

    Portugal: Country Profile

    Apr 2017

    Portugal’s economy will continue to grow at a modest pace in 2017. Moderate but steady gains in private consumption and a modest rebound in exports provide some support. Fragile banks and a high level of public debt leave Portugal vulnerable to ...

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    Country Report

    Apparel Accessories in Portugal

    Feb 2017

    As economic conditions improve and consumer spending increases, Portuguese consumers are paying more attention to both their appearance and fashion trends. This increasing sophistication is contributing to the success of apparel accessories as ...

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    Country Report

    Childrenswear in Portugal

    Feb 2017

    The birth rate in Portugal increased in 2015 for the first time since 2010, with this continuing in 2016 and thus supporting the category’s growth. Nevertheless, the share of the population aged 0-14 stood at 14.4%, down from 16% a decade ago. ...

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    Country Report

    Footwear in Portugal

    Feb 2017

    Portugal is a country with a long tradition in the footwear industry, mainly producing luxury leather shoes with the second highest unit prices in the world, only behind Italy. However, most production is destined for export, with the domestic market...

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    Country Report

    Hosiery in Portugal

    Feb 2017

    Increasing competition in apparel and footwear is impacting hosiery. The rise of low-cost and fast fashion brands such as Primark are contributing to a fall in share for hosiery specialists as well as a decline in unit prices....

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    Country Report

    Jeans in Portugal

    Feb 2017

    Economic recovery in Portugal after several years of recession and an increase in household disposable incomes are driving growth in retailing, particularly apparel retailing, with consumers being more willing to spend on their appearance. Their ...

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    Country Report

    Menswear in Portugal

    Feb 2017

    The growth of menswear in 2016 was in line with that of womenswear. Several brand manufacturers continued to identify women as heavy drivers of sales of men’s apparel, although the number of men buying their own clothes has been rising thanks to ...

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    Country Report

    Apparel and Footwear in Portugal

    Feb 2017

    In 2016, Portugal continued to witness positive economic indicators, particularly regarding consumer spending and retail activity. With an increase in household disposable incomes, Portuguese consumers were willing to spend more on themselves and ...

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    Country Report

    Sportswear in Portugal

    Feb 2017

    The health and wellness trend is impacting consumers in many Western European countries, with Portugal being no exception. From packaged food to leisure and apparel, consumers are becoming increasingly concerned about their health and wellbeing, with...

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    Country Report

    Womenswear in Portugal

    Feb 2017

    In 2016, womenswear accounted for a 48% value share of overall apparel sales, compared to 36% for menswear. However, this gap in share narrowed slightly over the review period as men showed an increasing interest in fashion....

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    Country Report

    Bottled Water in Portugal

    Feb 2017

    Portuguese consumers are becoming increasingly conscious of health and wellbeing issues. Bottled water is considered the most natural soft drinks and the ideal way to rehydrate as part of a healthy and balanced nutrition. This trend together with ...

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    Country Report

    Carbonates in Portugal

    Feb 2017

    The increasing health concerns of Portuguese consumers continued to have a negative impact on sales of carbonates in 2016. Sugary carbonates are increasingly associated with the epidemics of overweight and obesity. Therefore, Portuguese consumers ...

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    Country Report

    Energy Drinks in Portugal

    Feb 2017

    Energy drinks increased by 5% in current off-trade value and whilst off-trade volume sales rose by 3% in 2016. Portuguese consumers continued to enjoy drinking energy drinks when going out but also when looking for an energy boost during various ...

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