Portugal

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Portugal StatisticsConsumer Lifestyles in PortugalPortugal Country BriefingsFuture Demographics: Portugal in 2030

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    Strategy Briefing

    Opportunities for Halal Beauty in Western Europe

    Jul 2018

    Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...

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    Country Report

    Country Report

    Cigarettes in Portugal

    Jul 2018

    After having declined over much of the review period due to tax hikes and the impact of new tobacco control legislation, in 2016 cigarettes volume sales grew strongly. The recovery was mainly due to consumers migrating back to cigarettes from smoking...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Portugal

    Jul 2018

    In 2017 the performance of cigars, cigarillos and smoking tobacco was negatively affected by significant price hikes arising from changes to the category’s taxation regime in 2016. Rising prices led many smokers who had previously migrated to this ...

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    Country Report

    Country Report

    Tobacco in Portugal

    Jul 2018

    Tobacco in Portugal recorded a stable performance in 2017 despite facing challenges such as legislation geared towards soft prohibition, rising taxation and public health programmes encouraging smokers to quit. Consumers reacted to tax increases by ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Portugal

    Jul 2018

    Despite only emerging in Portugal in 2016, by 2017 heated tobacco had become the dominant category within vapour products in value terms. The category’s rapid ascent was supported by heavy investment in marketing and distribution by Tabaqueira, which...

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    Strategy Briefing

    Strategy Briefing

    Sportswear in Western Europe

    Jun 2018

    The trends for healthy living and wellness continue to encourage sales of sportswear across Western Europe, with consumer preference shifting towards performance apparel and footwear as more people integrate exercise into their daily routine. The top...

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    Strategy Briefing

    Strategy Briefing

    Consumer Lifestyles in Western Europe

    Jun 2018

    Income growth in Western Europe overall is the slowest among all regions, but Turkey will see robust 40% growth in per capita income between 2017 and 2030. Rural residents continue to move to cities to find work, although they face rising house ...

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    Country Report

    Country Report

    Better For You Beverages in Portugal

    Jun 2018

    After the Portuguese government implemented a tax on sugary drinks in 2017, sales of heavily sweetened beverages plummeted. This new tax applies levy of EUR0.027 per 330ml can of beverages with less than 80g of added sugar per litre, while a levy of ...

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    Country Report

    Country Report

    Better For You Packaged Food in Portugal

    Jun 2018

    Due to numerous nationwide awareness campaigns, supported by the media, consumers are increasingly attentive to health-related issues and lifestyles. With precise nutritional and technical information, the demand for wholesome products with low ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Portugal

    Jun 2018

    The moderate growth expected in FF beverages during the forecast period is set to be in line with the very pedestrian growth rates which defined the category during the review period. The main reason for this is that few Portugese consumers are ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Portugal

    Jun 2018

    As consumers see higher purchasing power, the demand for fortified/functional packaged food is set to grow over the forecast period. Nevertheless, subcategories are expected to see varying performances. For example, indulgence-related FF ...

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    Country Report

    Country Report

    Free From in Portugal

    Jun 2018

    More and more consumers have opted for healthier diets and lifestyles, which has stimulated sales growth for free from packaged food in Portugal. According to a study published in Distribuição Hoje, 60% of Portuguese citizens are worried about health...

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    Country Report

    Country Report

    Naturally Healthy Beverages in Portugal

    Jun 2018

    During the forecast period, it is expected that naturally healthy beverages will continue to lead growth in HW beverages and there are several reasons for this. The most obvious factor behind the stellar performance of the category in recent years is...

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in Portugal

    Jun 2018

    With favourable socioeconomic indicators, especially declining unemployment and higher purchasing power, consumers are moving to trendy and strongly advertised naturally healthy packaged food. Unlike BFY products, which are often perceived by ...

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    Country Report

    Country Report

    Organic Beverages in Portugal

    Jun 2018

    Over the forecast period, organic beverages is expected to register considerably higher growth rates than the overall HW beverages industry. However, as organic beverages remains a very small niche category, growth rates are somewhat distorted ...

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    Country Report

    Country Report

    Organic Packaged Food in Portugal

    Jun 2018

    The consumption of organic packaged food is moving rapidly from a trend or fashion into a lifestyle choice. For health, environmental or dietary reasons or simply as a way of life, consumers are showing increasing interest in organic food. This is ...

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    Country Report

    Country Report

    Health and Wellness in Portugal

    Jun 2018

    The recovery of the Portuguese economy since 2014 has been positive for sales of health and wellness food and beverages. Increasing levels of discretionary spending despite stubbornly high levels of unemployment have resulted in sales growth rates ...

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    Country Report

    Country Report

    Beer in Portugal

    Jun 2018

    The Portuguese economy witnessed an optimistic trend characterised by general purchasing power and consumption increases. Higher purchasing power aided by manufacturers’ investments in product diversification and marketing fuelled consumption in both...

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    Country Report

    Country Report

    Cider/Perry in Portugal

    Jun 2018

    More than a passing trend, cider will continue to emerge following from intensified consumption during the review period. The success of cider in Portugal was attributed to producers increasing their investments, whether in new flavour releases or ...

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    Country Report

    Country Report

    Alcoholic Drinks in Portugal

    Jun 2018

    Alcoholic drinks faced generalised growth in 2017, driven by macro factors such as macroeconomic indicators and tourism, with beer topping the performance. Mixology is becoming key throughout different categories, helping previously dormant alcoholic...

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