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Portugal

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal.

Portugal StatisticsConsumer Lifestyles in Portugal

Portugal Country BriefingsFuture Demographics: Portugal in 2030

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    Country Report

    Apparel and Footwear Specialist Retailers in Portugal

    Jan 2018

    Portuguese apparel and footwear is currently witnessing the strong emergence of a new concept, namely that of offering fast fashion at low prices. Primark pioneered this concept but was soon followed by other players recognising a good business ...

    US$990
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    Country Report

    Convenience Stores in Portugal

    Jan 2018

    The convenience store channel in Portugal has been witnessing an ongoing trend towards both retail associations and franchising. Similar to what happened several years ago with Euronics in electronics and appliance specialist retailers, several small...

    US$990
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    Country Report

    Direct Selling in Portugal

    Jan 2018

    In Portugal, women working part-time dominate the direct selling workforce. However, this situation is changing as the industry is increasingly attracting younger people looking for greater flexibility and independence. According to the industry ...

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    Country Report

    Discounters in Portugal

    Jan 2018

    Discounters in Portugal started out by focusing only on low prices but soon realised the importance of product diversification. Having enlarged their product portfolios from only their own ranges to a mix of private label and brands, they are now ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Portugal

    Jan 2018

    Major electronics and appliance specialist retailers are adopting an omni-channel strategy in order to drive sales. For this strategy to achieve a wider reach, the leading chains have been investing in modernising their websites in order for them to ...

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    Country Report

    Health and Beauty Specialist Retailers in Portugal

    Jan 2018

    The current favourable economic and social environment in Portugal has led to a change in consumer attitudes and priorities. During the economic crisis many people reined in their spending or even sacrificed altogether beauty and even some ...

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    Country Report

    Packaged Food in Portugal

    Jan 2018

    Boosted by economic improvements, packaged food registered retail current value growth in 2017. GDP grew on the back of the increase in consumption and exports while unemployment rates declined to seven-year lows. Consumers’ confidence and ...

    US$7,150
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    Country Report

    Food Preparation Appliances in Portugal

    Dec 2017

    Despite the economic recovery and foodservice consumption growth after years of decline, the habit of cooking at home and preparing food to eat at work continued to support the positive sales performance of food preparation appliances in 2017. If, ...

    US$990
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    Country Report

    Home Laundry Appliances in Portugal

    Dec 2017

    Having postponed purchases during the economic crisis, higher disposable incomes and low interest rates encouraged consumers to replace their old models. Higher house prices in major cities, partly stimulated by tourism demand, saw consumers opt to ...

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    Country Report

    Large Cooking Appliances in Portugal

    Dec 2017

    Lower unemployment, GDP growth and other positive economic indicators boosted consumer confidence, with visible results in consumption in several industries. Despite low interest rates, the slow recovery in new house purchases came mainly from ...

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    Country Report

    Microwaves in Portugal

    Dec 2017

    In line with other major appliances, microwaves posted a positive performance into 2017, supported by the home refurbishment trend. On the one hand, strong tourism demand led to the development of local lodging and the renovation of old properties in...

    US$990
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    Country Report

    Consumer Appliances in Portugal

    Dec 2017

    With all key economic indicators showing a positive performance and national and international statistics pointing to ongoing economic recovery in 2017, consumer confidence continued to break records. This had a positive impact on sales of consumer ...

    US$2,650
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    Country Report

    Personal Care Appliances in Portugal

    Dec 2017

    Personal care appliances is among the most dynamic categories in small appliances. Continuous investment in more advanced appliances offering convenience and professional products adjusted to meet different needs resulted in healthy volume sales ...

    US$990
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    Country Report

    Refrigeration Appliances in Portugal

    Dec 2017

    Economic contraction had seen consumers postpone the replacement of refrigeration appliances. However, more consumers replaced their old models with more modern and energy-efficient ones towards the end of the review period. Specialist retailers ...

    US$990
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    Country Report

    Small Cooking Appliances in Portugal

    Dec 2017

    Portuguese consumers are increasingly concerned about ingredients and the way food is cooked. This developing trend has affected subcategories of small cooking appliances differently. For example, deep fat fryers lost retail volume sales in 2016 and ...

    US$990
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    Country Report

    Dishwashers in Portugal

    Dec 2017

    The ongoing recovery of the Portuguese economy and the continuous drop in unemployment has increased consumer confidence. Thus, consumers were more willing to renew their old major appliances or purchase new ones like dishwashers in 2017. Household ...

    US$990
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    Country Report

    Air Treatment Products in Portugal

    Dec 2017

    The consumer confidence index soared to a record high as the national economy recovered. Therefore, consumers who had previously postponed purchases of new appliances replaced them to boost retail volume sales in 2017, despite a rise in the average ...

    US$990
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    Country Report

    Vacuum Cleaners in Portugal

    Dec 2017

    Vacuum cleaners saw a positive performance in 2017, supported by changing consumer lifestyles, health concerns and rising disposable incomes. Robotic vacuum cleaners’ sales growth impacted the overall performance positively. Busy daily schedules ...

    US$990
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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

    US$1,325
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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

    US$1,325
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