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Portugal

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal.

Portugal StatisticsConsumer Lifestyles in Portugal

Portugal Country BriefingsFuture Demographics: Portugal in 2030

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    Country Report

    Air Care in Portugal

    Jan 2017

    With a more positive economic context, and more confidence in the future, Portuguese consumers were more willing to purchase products that were previously discounted as not being essential. Additionally the growing number of households owning a pet, ...

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    Country Report

    Bleach in Portugal

    Jan 2017

    With cleaning, whitening and disinfection increasingly sophisticated and segmented, the space previously occupied by standard bleach continued to decline. Usually considered more aggressive for the skin and environment, with an unpleasant smell, ...

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    Country Report

    Dishwashing in Portugal

    Jan 2017

    Dishwashing continued on its path to more concentration, and more sophisticated formats such as tablets in automatic dishwashing, resulting in volume declines. Nonetheless the strong competition through aggressive price discounting resulted in ...

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    Country Report

    Home Insecticides in Portugal

    Jan 2017

    Favourable weather conditions – with a long and hot summer – contributed to the proliferation of insects, namely flies and mosquitoes, that are more seasonal and that consumers were obliged to fight for a longer period in 2016. This resulted in a ...

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    Country Report

    Laundry Care in Portugal

    Jan 2017

    Laundry care registered a considerable value sales recovery compared with the declining CAGR of 1% recorded over the review period. To some extent, this was due to manufacturers and retailers easing off on intense promotional activity compared to ...

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    Country Report

    Home Care in Portugal

    Jan 2017

    Home care was negatively affected during the worst years of the economic crisis. While various products are commodities, consumers often traded down to lower-priced offerings or made the most of any price discounts and promotions. Towards the end of ...

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    Country Report

    Polishes in Portugal

    Jan 2017

    Several factors contributed to the lack of dynamism observed in polishes. Demand was more affected by modern floor types that can be easily cleaned with multi-purpose surface cleaners, and also the increasing consumer trend of looking for convenient ...

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    Country Report

    Surface Care in Portugal

    Jan 2017

    More confident consumers, with greater disposable incomes, are more willing to spend money on cleaning products, stimulated by innovations and new launches in surface care, along with continuous promotional activity. Surface care presented a better ...

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    Country Report

    Toilet Care in Portugal

    Jan 2017

    The 3% current value growth registered in 2016 represented a better performance when compared with the 1% CAGR registered over the review period. Manufacturers and retailers continued to be active in advertising and promoting the products, to ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Portugal

    Dec 2016

    In 2016 apparel and footwear specialist retailers consolidated the positive results achieved in 2014 and 2015. According to specialists, December 2015 was a particularly good month for apparel retailers in the country. In addition to the usual boost ...

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    Country Report

    Direct Selling in Portugal

    Dec 2016

    While the economic crisis proved disastrous for some companies in direct selling, to others it represented a growth opportunity. Rising unemployment in the country led to increased demand for alternative sources of income, with the main direct ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Portugal

    Dec 2016

    Electronics and appliance specialist retailers recorded value growth in 2016 after a slight decline in 2015. Intense competition from digital channels, together with weak performances in categories such as cameras negatively impacted channel growth. ...

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    Country Report

    Grocery Retailers in Portugal

    Dec 2016

    After the fiscal adjustment of 2011-2015, households in Portugal are experiencing income recovery, with government policies playing a key role, including salary increases for public servants, an increase in the minimum wage and the termination of ...

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    Country Report

    Health and Beauty Specialist Retailers in Portugal

    Dec 2016

    Health and beauty specialist retailers recorded value growth in 2016 with positive results also in the number of outlets and selling space. Portuguese consumers remained demanding, looking for the best quality/price ratios. It is in this highly ...

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    Country Report

    Home and Garden Specialist Retailers in Portugal

    Dec 2016

    Improvements in the economic environment, with unemployment rates reaching the lowest level since 2010, drove the positive value performance of home and garden specialist retailers in 2016, although at a lower rate than the previous year. The number ...

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    Country Report

    Homeshopping in Portugal

    Dec 2016

    Intense competition from internet retailing continued to negatively impact homeshopping sales in 2016. In addition to internet retailing, accusations of misleading publicity and even fraud brought negative marketing to the channel, mainly TV ...

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    Country Report

    Internet Retailing in Portugal

    Dec 2016

    The growth in internet access, the decline in the prices of computers and mobile devices and the growing development and sophistication of payment systems boosted internet retailing growth in 2016. In a channel with great potential to grow and with ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Portugal

    Dec 2016

    Bags and Luggage Specialist Retailers: The highly fragmented channel of bags and luggage specialist retailers recorded 3% value growth in 2016. Given the positive economic landscape, the channel’s results were also boosted by growth in the travel ...

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    Country Report

    Mixed Retailers in Portugal

    Dec 2016

    The positive performance of indicators such as GDP and the employment rate boosted domestic household disposable income, and this trend drove sales growth in department stores in particular in 2016. In addition, department stores also benefited from ...

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    Country Report

    Retailing in Portugal

    Dec 2016

    After the departure of the Troika from Portugal and the political stabilisation succeeding the turbulent post-election period, consumer confidence levels grew and demand increased. In spite of the limited improvement in purchasing power, Portuguese ...

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