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 Market Research for Portugal

Euromonitor publishes reports on industries, consumers and demographics in Portugal.

  • Industry specific reports offer insight into market size and market share in Portugal; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Portugal report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Portugal in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Portugal statistics factfile.

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Country Report

Financial Cards and Payments in Portugal

The Portuguese consumer has been affected in several ways by the recession in the Portuguese economy. With confidence levels very low, consumer trends have been changing in terms of product demand, as well as in old habits regarding payment channels....

May 2012 | US$900| Add to cart | View details ›

Country Report

Packaged Food in Portugal

The packaged food market performed poorly again in 2011 in value sales. The market was not immune to changes in consumer behaviour brought about by the economic crisis as Portuguese consumers became more price conscious and prioritised value for ...

Mar 2012 | US$6,500| Add to cart | View details ›

Country Report

Consumer Lending in Portugal

The overall economic and financial crisis has strongly affected mortgage/housing lending as consumer confidence has hit historic lows, unemployment is on the rise and incomes are increasingly restricted due to a heavier fiscal burden. These factors ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Consumer Electronics in Portugal

Although most major economic indicators up to the middle of 2010 pointed to an economic recovery, in the second half of the year Portuguese financial frailties resurfaced. This, together with the severe austerity measures introduced by the Portuguese...

Jan 2012 | US$1,900| Add to cart | View details ›

Country Report

Portable Media Players in Portugal

Most portable media player products, particularly portable MP3 players and portable multimedia players, are usually associated with a younger range of consumers. Younger social groups in Portugal are the most affected by unemployment. According to ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Televisions and Projectors in Portugal

Despite the economic downturn, televisions and projectors recorded excellent growth during 2010. LCD TVs continued to drive the area, recording growth that, despite not being particularly high compared to 2009, was still elevated.

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Video Players in Portugal

The decline in video players sales that started in 2009 continued during 2010. With the exception of BD players, video players are becoming increasingly old fashioned and obsolete, with sales declining steeply since 2009. The almost total absence of ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Camcorders in Portugal

Camcorders has been performing poorly since 2009, with the decline in sales in 2010 being significantly sharper that recorded in 2009. The good performance within HD camcorders was not sufficient to counterbalance the overall decline in demand.

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Cameras in Portugal

Despite the challenging economic environment, cameras recorded a significant recovery during 2010, with sales being boosted by rising demand for digital cameras.

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Computers and Peripherals in Portugal

Rising unemployment and the decline in consumer disposable incomes resulted in a change in purchasing trends amongst consumers during 2010. In addition, computer and peripherals sales were also negatively impacted by the Portuguese government’s ...

Jan 2012 | US$900| Add to cart | View details ›

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