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Portugal

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal.

Portugal StatisticsConsumer Lifestyles in Portugal

Portugal Country BriefingsFuture Demographics: Portugal in 2030

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    Country Report

    Apparel Accessories in Portugal

    Feb 2017

    As economic conditions improve and consumer spending increases, Portuguese consumers are paying more attention to both their appearance and fashion trends. This increasing sophistication is contributing to the success of apparel accessories as ...

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    Country Report

    Childrenswear in Portugal

    Feb 2017

    The birth rate in Portugal increased in 2015 for the first time since 2010, with this continuing in 2016 and thus supporting the category’s growth. Nevertheless, the share of the population aged 0-14 stood at 14.4%, down from 16% a decade ago. ...

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    Country Report

    Footwear in Portugal

    Feb 2017

    Portugal is a country with a long tradition in the footwear industry, mainly producing luxury leather shoes with the second highest unit prices in the world, only behind Italy. However, most production is destined for export, with the domestic market...

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    Country Report

    Hosiery in Portugal

    Feb 2017

    Increasing competition in apparel and footwear is impacting hosiery. The rise of low-cost and fast fashion brands such as Primark are contributing to a fall in share for hosiery specialists as well as a decline in unit prices....

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    Country Report

    Jeans in Portugal

    Feb 2017

    Economic recovery in Portugal after several years of recession and an increase in household disposable incomes are driving growth in retailing, particularly apparel retailing, with consumers being more willing to spend on their appearance. Their ...

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    Country Report

    Menswear in Portugal

    Feb 2017

    The growth of menswear in 2016 was in line with that of womenswear. Several brand manufacturers continued to identify women as heavy drivers of sales of men’s apparel, although the number of men buying their own clothes has been rising thanks to ...

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    Country Report

    Apparel and Footwear in Portugal

    Feb 2017

    In 2016, Portugal continued to witness positive economic indicators, particularly regarding consumer spending and retail activity. With an increase in household disposable incomes, Portuguese consumers were willing to spend more on themselves and ...

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    Country Report

    Sportswear in Portugal

    Feb 2017

    The health and wellness trend is impacting consumers in many Western European countries, with Portugal being no exception. From packaged food to leisure and apparel, consumers are becoming increasingly concerned about their health and wellbeing, with...

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    Country Report

    Womenswear in Portugal

    Feb 2017

    In 2016, womenswear accounted for a 48% value share of overall apparel sales, compared to 36% for menswear. However, this gap in share narrowed slightly over the review period as men showed an increasing interest in fashion....

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    Country Report

    Bottled Water in Portugal

    Feb 2017

    Portuguese consumers are becoming increasingly conscious of health and wellbeing issues. Bottled water is considered the most natural soft drinks and the ideal way to rehydrate as part of a healthy and balanced nutrition. This trend together with ...

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    Country Report

    Carbonates in Portugal

    Feb 2017

    The increasing health concerns of Portuguese consumers continued to have a negative impact on sales of carbonates in 2016. Sugary carbonates are increasingly associated with the epidemics of overweight and obesity. Therefore, Portuguese consumers ...

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    Country Report

    Energy Drinks in Portugal

    Feb 2017

    Energy drinks increased by 5% in current off-trade value and whilst off-trade volume sales rose by 3% in 2016. Portuguese consumers continued to enjoy drinking energy drinks when going out but also when looking for an energy boost during various ...

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    Country Report

    Juice in Portugal

    Feb 2017

    In 2016 juice registered off-trade current value growth of 1% and marginal volume growth to reach sales of EUR167million and 137 million litres. Sales were actually boosted by nectars, a larger category, whereas the newer and smaller coconut and ...

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    Country Report

    Soft Drinks in Portugal

    Feb 2017

    Soft drinks performed well in total volume terms in 2016. Slight economic recovery and consumer confidence led to strong performance of retail sales. At the same time the same consumer confidence and rising tourism positively impacted on-trade sales....

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    Country Report

    RTD Coffee in Portugal

    Feb 2017

    Portuguese consumers are used to having hot coffee in cafés or at home, and are very attentive to the quality of the products they purchase. As far as coffee is concerned, they actually prefer well-established local brands. Moreover, Portuguese ...

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    Country Report

    RTD Tea in Portugal

    Feb 2017

    RTD tea decreased in off-trade volume by 2%, dropping to sales of 171 million litres, whilst off-trade value sales increase by 1% to EUR98 million in 2016. RTD tea continued to suffer from competition with other soft drinks categories and more ...

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    Country Report

    Sports Drinks in Portugal

    Feb 2017

    A sports and wellness boom has prevailed in Portugal, which is best illustrated by the high numbers of members in fitness centres and the growing engagement in running, for instance. The general trend towards more sports and related activities had a ...

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    Country Report

    Concentrates in Portugal

    Feb 2017

    Concentrates grew by 1% in off-trade volume and remained stable in off-trade current value sales in 2016. Concentrates is a small category in Portugal with poor visibility on retailers’ shelves. There are only a few players in the market, players ...

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    Country Report

    Coffee in Portugal

    Jan 2017

    Despite slower growth than the CAGR registered over the review period, fresh ground coffee pods continued to attract new consumers in 2016 thanks to the convenience and wider availability of the products. Most coffee players developed extended ranges...

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    Country Report

    Other Hot Drinks in Portugal

    Jan 2017

    Chocolate-based flavoured powder drinks remained the most important product category within other hot drinks in Portugal in volume terms. Although it is mature, it was still possible to further improve retail volume sales in 2016. It continued to be ...

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