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Portugal

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal.

Portugal StatisticsConsumer Lifestyles in Portugal

Portugal Country BriefingsFuture Demographics: Portugal in 2030

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    Country Report

    Baby and Child-Specific Products in Portugal

    Apr 2017

    According to the National Bureau of Statistics, Portugal recorded growth in birth rates for the second successive year in 2016. Between 2010 and 2014, at the peak of the crisis, there was a downward trend in birth rates with many Portuguese families ...

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    Country Report

    Bath and Shower in Portugal

    Apr 2017

    Promotional campaigns continued to model consumption patterns in 2016 with players competing for sales through offers of additional product quantity, bundle packs or discounts that, in some cases, reach 50%. Due to the lower perceived added value, ...

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    Country Report

    Colour Cosmetics in Portugal

    Apr 2017

    The dynamic competitive environment, product innovation and endorsement from key influencers fuelled colour cosmetics sales to reach beauty and personal care’s best performance in 2016. Colour cosmetics is enjoying a period of impressive growth, ...

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    Country Report

    Deodorants in Portugal

    Apr 2017

    Despite the emergence of an increasing number of deodorants promising a 48-hour effectiveness duration, the truth is that Portuguese consumers look for deodorants as daily use basis products. Thanks to being considered as an essential part of daily ...

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    Country Report

    Depilatories in Portugal

    Apr 2017

    Driven by the poor results of hair removers/bleaches, depilatories saw current value sales decline by 1% in 2016. Besides the high competition from electronic body shavers, demand for hair removers/bleaches has also been highly impacted by the ...

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    Country Report

    Fragrances in Portugal

    Apr 2017

    2016 saw improvements in the economic environment with GDP growing by 1% and unemployment rates reaching their lowest value since 2009. This trend drove fragrances sales up after seven successive years of downturn. In a climate of fragile economic ...

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    Country Report

    Hair Care in Portugal

    Apr 2017

    Hair care saw value sales stabilise in 2016 after five years of recording downturns. The positive results achieved by conditioners and the less pronounced drop in standard shampoos drove hair care’s 2016 performance. Standard shampoos generated 50% ...

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    Country Report

    Men's Grooming in Portugal

    Apr 2017

    Men’s grooming was in stagnation mode during 2016. Regardless of all the promotional efforts by manufacturers and retailers, which boosted men’s grooming’s popularity in the national panorama, the truth is that not even the improving economic ...

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    Country Report

    Oral Care in Portugal

    Apr 2017

    In the past, Portuguese consumers were often accused of being negligent regarding oral health and oral care. The problem was not concerning hygiene habits but was indeed related to incorrect hygiene procedures and the incorrect use of oral care ...

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    Country Report

    Beauty and Personal Care in Portugal

    Apr 2017

    After a period marked by economic downturn and financial instability with loss among national households’ disposable incomes and a consequent fall in demand for beauty and personal care, sales started to show recovery signs with 2016 solidifying the ...

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    Country Report

    Skin Care in Portugal

    Apr 2017

    In a context of private consumption recovery and growing skin care awareness and consciousness, skin care saw current value sales grow by 3% in 2016 after a 2% increase achieved in the previous year. While consumers remain highly price-sensitive ...

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    Country Report

    Sun Care in Portugal

    Apr 2017

    While climate changes evolve, summer seasons become more intense and UV exposure increasingly concerns specialists, the truth is that skin cancers present high penetration rates and, according to the Portuguese League Against Cancer, over 1,000 new ...

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    Country Report

    Adult Incontinence in Portugal

    Apr 2017

    Demand for disposable adult incontinence products continued to increase in 2016, with growth supported mainly by the high numbers of elderly people among the Portuguese population. In 2016, 21% of Portuguese people were aged 65 years old or over. ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Portugal

    Apr 2017

    Portugal broke all records in terms of inbound tourism flows in 2016, a trend which had a very positive impact on sales of away-from-home tissue and hygiene through the horeca channel, while the business/industry channel also saw considerable ...

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    Country Report

    Nappies/Diapers/Pants in Portugal

    Apr 2017

    Portugal has one of the lowest birth rates in Europe, to the extent that it is by no means certain that the current generation of Portuguese adults will be replaced with a new generation of the same size. Nonetheless, after several years of ...

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    Country Report

    Tissue and Hygiene in Portugal

    Apr 2017

    The strong performance of the Portuguese economy continues to give positive signs. Exports are increasing and the unemployment rate is in decline. Consumer confidence has also hit record highs due to recovering purchasing power, which has had a ...

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    Country Report

    Retail Tissue in Portugal

    Apr 2017

    There remains room for further growth in sales of retail tissue products as per capita usage in retail tissue in Portugal as the rate of 6.7kg per annum registered in per capita usage of retail tissue in the country in 2016 was well below the 13.8kg ...

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    Country Report

    Sanitary Protection in Portugal

    Apr 2017

    A more confident consumer base and the improved economic context supported positive growth in sanitary protection in 2016, with much consumption in the category transferred to higher-priced products. The category performed better in value then in ...

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    Country Report

    Wipes in Portugal

    Apr 2017

    All wipes categories registered positive growth in current value terms during 2016. The positive economic landscape which has seen the unemployment rate decline and positive GDP growth become the norm once again helped to fuel consumer expenditure in...

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    Country Profile

    Portugal: Country Profile

    Apr 2017

    Portugal’s economy will continue to grow at a modest pace in 2017. Moderate but steady gains in private consumption and a modest rebound in exports provide some support. Fragile banks and a high level of public debt leave Portugal vulnerable to ...

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