Chilled processed meat is, by some way, the largest processed meat and seafood category in Turkey. As inflation increases the costs and prices of these products, consumers are being forced to trade down, and brands are looking to reduce their costs to keep their products affordable.
One of the impacts of the pandemic on Turkey’s packaged food industry has been to accelerate the growth that was already being seen in the popularity of healthy eating habits among the Turkish population. With many people looking to reduce the risk that they could succumb to a serious case of COVID-19 by improving their general health and boosting their immune systems, this saw demand for healthier options increase in numerous packaged food categories.
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Understand the latest market trends and future growth opportunities for the Processed Meat and Seafood Packaging industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Processed Meat and Seafood Packaging industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat and Seafood Packaging
This report originates from Passport, our Processed Meat and Seafood Packaging research and analysis database.
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