Innovation in terms of flavour is expected to shape the category’s development over the forecast period. Consumers are demanding a variety of flavour options, and pre-spiced meat is becoming increasingly popular in the country.
Premiumisation will also help boost sales of processed meat going forward as consumers are willing to pay more for high-quality products, such as meat from specific breeds/regions or products made by special methods like slow smoking or ageing to create unique flavours. Preference for locally sourced and produced meat products is also expected to grow over the forecast period as Slovenians are increasingly interested in supporting local brands such as Carnonial sausage from Celjske mesnine dd.
While e-commerce remained an insignificant channel for the distribution of processed meat, seafood and alternatives to meat at the end of the review period, the forecast period is expected to see positive growth in online sales of these products. The convenience of using e-commerce to shop for groceries from the comfort and privacy of one’s own home is expected to attract increasing numbers of consumers.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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