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Romanian flag Market Research for Romania

Euromonitor publishes reports on industries, consumers and demographics in Romania.

  • Industry specific reports offer insight into market size and market share in Romania; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Romania report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Romania in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Romania statistics factfile.

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Country Report

Packaged Food in Romania

The reduction of the growth rates in 2011 was dictated by the economic recession and the measures taken to reduce the deficit. The lower growth rates are both the consequence of the high rates in the previous years of the review period, when ...

Mar 2012 | US$6,500| Add to cart | View details ›

Country Report

Canned/Preserved Food in Romania

In 2011, retail volume sales of canned/preserved food are expected to register a 6% decline and current value sales are expected to decline by 2%. Competition is this category is pretty intense and the array of products varies from very cheap to very...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Chilled Processed Food in Romania

Growth in the average unit price pushed back consumption in almost all categories. Chilled processed food overall had a price increase of 6% and the consumers, particularly in the low end of the continuum, reduced their purchases, replacing chilled ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Dried Processed Food in Romania

Rice represents the most important category in dried processed food, accounting for a 53% volume share in 2011. Despite the fact that the market is mature, it keeps growing because rice is becoming increasingly used by Romanians and because, mostly ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Frozen Processed Food in Romania

Frozen processed red meat is expected to see the highest current value growth in 2011, of 6%, as consumption for such products has increased amongst Romanian consumers and the price/quality ratio, combined with the specific advantage (in terms of ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Ready Meals in Romania

Frozen ready meals are not very popular in Romania, except for frozen pizza – canned/preserved products have proved to be more successful so far. Canned/preserved ready meals is set to account for sales of RON21 million compared to RON2 million in ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Noodles in Romania

Noodles does not have a strong presence in Romania because there is little tradition of eating noodles; most Romanians prefer pasta. However, this relatively new category grew rapidly from a low base throughout the review period, and current value ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Pasta in Romania

In 2011, pasta was characterised by a diversified offer, with most producers trying to meet consumers’ needs by launching new higher-quality products or by improving the quality of existing ones. The pasta offer in Romania consists of a wide variety ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Sauces, Dressings and Condiments in Romania

The sauces, dressings and condiments category has not yet reached maturity in Romania. Sauces and dressings are gaining share within the category as they represent a relatively new product category on the Romanian market. Not only is the number of ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Soup in Romania

Current value sales of soup continue to increase, with 3% growth expected in 2011, because the market is not yet fully covered. Soup is a traditional food in Romania (including ciorba – a sour variety of soup) and every home-made lunch or dinner ...

Mar 2012 | US$900| Add to cart | View details ›

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Books more ›

Reference Book

Consumer Europe 2012

Oct 2011

Reference Book

World Consumer Income and Expenditure Patterns

Jul 2011

Reference Book

Global Market Share Planner

Nov 2010