Romania

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Romania StatisticsConsumer Lifestyles in RomaniaRomania Country BriefingsFuture Demographics: Romania in 2030

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    Dog and Cat Food Packaging in Romania

    May 2018

    Smaller packaging was the main driver behind the performance of dog and cat food packaging in 2018. This trend towards smaller-sized packaging was the consequence of higher available incomes and changes in lifestyles, which led owners to show their ...

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    Cat Food in Romania

    May 2018

    The higher incomes that resulted from the rapid growth of the economy in 2015-2017 translated into bigger budgets allocated to prepared cat food. The capital and large cities accounted for the majority of cat food sales. Higher incomes also tend to ...

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    Dog Food in Romania

    May 2018

    The performance of dog food in 2017 was the result of the rapid growth of the economy and the recovery in disposable incomes. This led to growing concern for the wellbeing and health of dogs, mostly amongst higher-income consumers in the capital and ...

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    Other Pet Food in Romania

    May 2018

    The significant growth of the average income in 2017 also led to lifestyle changes, which made Romanians more familiar with other pet food. The ownership of other pets is almost totally concentrated in large urban areas as their perception as exotic ...

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    Pet Care in Romania

    May 2018

    The performance of pet care in 2017 was mainly due to the impressive dynamics of the economy, which witnessed strong growth for a third consecutive year. Romania witnessed the highest GDP growth in the EU in the first, second and third quarters of ...

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    Pet Products in Romania

    May 2018

    The dynamics of pet products in 2017 was the result of the increased attention paid by owners to the wellbeing of their pets. After a period when basic products like collars, muzzles, aquaria, cages and flea/tick treatments prevailed, 2016-2017 ...

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    Baby and Child-Specific Products in Romania

    May 2018

    The changing needs and demands of parents are encouraging manufacturers to develop new baby and child-specific products, particularly with multi-functional properties. For example, companies are offering baby-specific products that can be used for ...

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    Bath and Shower in Romania

    May 2018

    Body wash/shower gel continued to account for the highest share of value sales in bath and shower in 2017. This can be primarily attributed to increasing awareness about health and hygiene. Consumers are being exposed to ever more information about ...

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    Colour Cosmetics in Romania

    May 2018

    In 2017, the colour cosmetics category in Romania was one of the least developed in Eastern Europe. Per capita consumption in other countries in the region is around double that in Romania, while in Western European markets such as France, ...

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    Deodorants in Romania

    May 2018

    With per capita consumption of deodorants in Romania being below the European average, the category recorded another year of modest current value growth in 2017. Sales were supported by new product developments as well as consumer interest in ...

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    Depilatories in Romania

    May 2018

    Largely due to seasonality, depilatories remained the smallest category in beauty and personal care in Romania in 2017. However, the penetration of hair removal products is increasing every year thanks to women paying more attention to their health, ...

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    Fragrances in Romania

    May 2018

    In 2017, fragrances remained the biggest category in value terms in beauty and personal care in Romania, followed by skin care and colour cosmetics, thus differing from other Eastern European markets, where skin care leads sales. This situation can ...

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    Hair Care in Romania

    May 2018

    Hair care is an essential purchase for most consumers in Romania. The category is heavily segmented, offering an array of options for different hair types. Age has a significant impact on use, with the ageing population posing a problem to brand ...

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    Men's Grooming in Romania

    May 2018

    Although around half of the Romanian population live in rural areas, over 80% of men’s grooming sales are accounted for by men living in urban areas. This can be attributed to several factors, with the most important being the expansion of modern ...

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    Oral Care in Romania

    May 2018

    According to Euromonitor International’s latest findings, the most important factor in many Romanians’ oral care purchasing decisions is recommendation from one’s dentist. Many consumers are looking for specific products to relieve symptoms such as ...

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    Beauty and Personal Care in Romania

    May 2018

    The beauty and personal care market in Romania continued to record healthy growth in 2017. Thanks to improving economic conditions, consumers’ purchasing power continued to increase, enabling them to spend more money on beauty and personal care ...

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    Premium Beauty and Personal Care in Romania

    May 2018

    Increased demand for premium products is being seen across the beauty and personal care market. The main reasons for this are changing consumer lifestyles and preferences, with these including a desire to live healthily, paying more attention to the ...

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    Skin Care in Romania

    May 2018

    Skin care in Romania continued to register solid current value growth in 2017 thanks to consumers wanting healthy, glowing and youthful skin, with this driving demand for products offering more than just basic benefits. Skin care routines are no ...

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    Sun Care in Romania

    May 2018

    Sun care in Romania, as in other European markets, continued to witness the launch of innovative products in 2017. When buying sun care, consumers take into account several factors, for example SPF, brand name, product format and additional benefits....

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    Mass Beauty and Personal Care in Romania

    May 2018

    Quick and cheap delivery and ease of access to mass brands have become increasingly important to Romanian consumers, with exclusivity giving way to convenience. Almost all beauty shoppers in Romania use digital channels either prior to or during ...

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