Main Menu Shopping Cart Close
Item successfully added to cart!
Your cart is empty
  1. Home
  2. Countries
  3. Romania

Romania

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania.

Romania StatisticsConsumer Lifestyles in Romania

Romania Country BriefingsFuture Demographics: Romania in 2030

Filters
Industry
    Product Type
    Country Report

    Bottled Water in Romania

    Feb 2017

    Romanian bottled water is as an exception within soft drinks as it is strongly dominated by domestic companies with Romaqua Group SA and its classic brand Borsec at the forefront. In addition to Borsec, Perla Harghitei and Bucovina are two additional...

    US$990
    View details Add to cart
    Country Report

    Carbonates in Romania

    Feb 2017

    Coca-Cola continues to be the Romanian favourite for carbonates, with per capita consumption of overall carbonates at an extremely high level of 68 litres in 2016. Consumers still regard Coca-Cola as the brand representing freedom and a somewhat ...

    US$990
    View details Add to cart
    Country Report

    Concentrates in Romania

    Feb 2017

    Concentrates is a popular category in Romania; however, its popularity is not reflected by sales as homemade liquid concentrates from fruits are widely consumed. Consumers turn to concentrates in case of larger events, typically for children, to ...

    US$990
    View details Add to cart
    Country Report

    Energy Drinks in Romania

    Feb 2017

    Even though Red Bull holds a solid position within energy drinks, private label by Kaufland and Carrefour are growing strongly due to lower unit prices. Compared to other soft drinks, energy drinks have an immediate effect on the human body, ...

    US$990
    View details Add to cart
    Country Report

    Juice in Romania

    Feb 2017

    After the financial drought that surrounded 2010, Romania is on a path to recovery, reaching pre-crisis levels of economic growth and consumer expenditure. This has led to heightened consumption of juice, not only amongst high-income consumers but ...

    US$990
    View details Add to cart
    Country Report

    Soft Drinks in Romania

    Feb 2017

    Romania is one of the fastest growing economies within the European Union and growth is mainly fuelled by domestic consumption. Recovery after a tough financial crisis has led to continuously growing disposable incomes throughout the entire ...

    US$2,100
    View details Add to cart
    Country Report

    RTD Coffee in Romania

    Feb 2017

    RTD coffee enjoys limited popularity amongst Romanian consumers, which is attributed to its extremely high unit price reaching RON28 per litre. Compared to highly popular regular coffee, RTD coffee is rather a status symbol and shows affluence ...

    US$990
    View details Add to cart
    Country Report

    RTD Tea in Romania

    Feb 2017

    RTD tea is popular amongst the younger demographic in urban areas preferring Nestea in 0.5-litre bottles; they are key for the leading player. RTD tea is generally used as an alternative to carbonates. Towards the end of the review period, smaller ...

    US$990
    View details Add to cart
    Country Report

    Sports Drinks in Romania

    Feb 2017

    Sports drinks continued to be considered as a niche category in 2016 due to its high unit price and perceived low benefit for the end consumer. While some demand amongst the younger, active population is covered by sports drinks under powder ...

    US$990
    View details Add to cart
    Country Report

    Coffee in Romania

    Feb 2017

    Coffee off-trade sales reached 32,300 tonnes in 2016 thanks to volume growth of 3%. Volume sales developed positively given that prices started declining in 2015 when legislation forced the VAT rate down to 9% from 24%. The high taxation rate prior ...

    US$990
    View details Add to cart
    Country Report

    Other Hot Drinks in Romania

    Feb 2017

    Other hot drinks registered a high level of sales in 2016, especially in volume terms, as price decreases favoured the consumption of chocolate-based flavoured powder drinks. The other hot drinks category appears to be developing well, given the ...

    US$990
    View details Add to cart
    Country Report

    Hot Drinks in Romania

    Feb 2017

    Hot drinks in Romania continued to be represented mainly by coffee and tea in 2016, while other hot drinks accounted for only a marginal share. Coffee declined in terms of off-trade value sales, in spite of the fact that the legislative measures that...

    US$2,100
    View details Add to cart
    Country Report

    Tea in Romania

    Feb 2017

    Both volume and value sales of tea rose in 2016. In spite of recent news scandals about the quality of tea bag from major players, overall off-trade volume and value sales grew by 9% and 4%, respectively. The reports related to samples from tea bags ...

    US$990
    View details Add to cart
    Country Report

    Air Care in Romania

    Jan 2017

    Air care products are mostly impulse purchase in Romania, these products being mostly acquired in winter or autumn months, when consumers spend more time inside their homes. Air care products are mostly used in living rooms and bathrooms. Air care is...

    US$990
    View details Add to cart
    Country Report

    Bleach in Romania

    Jan 2017

    Rural residents are the largest purchasers of bleach in Romania. Generally speaking, bleach faces an increasingly lower demand in the country, the category suffering from competition against laundry care with enhanced formulas and from surface care. ...

    US$990
    View details Add to cart
    Country Report

    Dishwashing in Romania

    Jan 2017

    Dishwashing products are commonly found in every Romanian household, given their availability, affordability and the fact that the population still spends considerable time in their kitchen. Dishwashing is regarded as a priority purchase and product ...

    US$990
    View details Add to cart
    Country Report

    Home Insecticides in Romania

    Jan 2017

    Consumers have a higher propensity to use dedicated branded products instead against insects, as they are perceived as more efficient. Customers usually buy products with a high toxicity, perceived as effective. Over the review period, summers have ...

    US$990
    View details Add to cart
    Country Report

    Laundry Care in Romania

    Jan 2017

    Product quality and the power of the brand have become the main drivers of the laundry care category. Consumers are demanding products which effectively clean their clothes, without damaging them. The population is also becoming more informed and ...

    US$990
    View details Add to cart
    Country Report

    Home Care in Romania

    Jan 2017

    Given a favourable economic context and an increasing propensity of consumers to spend more for their households, home care registered another year of growth in 2016. Value sales increased by 3%, as the market continued to diversify. Consumers have ...

    US$2,650
    View details Add to cart
    Country Report

    Polishes in Romania

    Jan 2017

    Polishes has a relatively low value share within Romanian home care, accounting for 3% of the total value sales in 2016. Consumers consider other home care products as a priority and polishes are also sometimes substituted with products like ...

    US$990
    View details Add to cart
    Page 1

      Market Research Solutions

      Passport

      Market Intelligence Systems

      Passport Consumer Appliances is the leading on-line market intelligence system for strategic, corporate and marketing planning. A regional subscription delivers unrivalled levels of research and analysis for major and small consumer appliances, helping you make clear, confident decisions.


      Passport Major Appliances
      Americas
      Passport Small Appliances
      Asia Pacific and Australasia
      Passport Major Appliances
      Eastern Europe

      Passport Small Appliances
      Middle East and Africa
      Passport Major Appliances
      Western Europe



      Learn more

      Custom Research Projects

      Every project designed to your needs.

      Learn more

      market research bulletins

      Your number one resource for industry news and trends

      Sign up now