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Romania

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania.

Romania StatisticsConsumer Lifestyles in Romania

Romania Country BriefingsFuture Demographics: Romania in 2030

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    Coffee in Romania

    Feb 2018

    Although Romanians lag behind other Europeans in terms of consumption, they continue to drink coffee daily, especially in the morning but also during the daytime. Using a coffee pot for preparation is part of tradition and is evident in the highest ...

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    Country Report

    Other Hot Drinks in Romania

    Feb 2018

    2017 witnessed good growth rates for other hot drinks, the result of the performance of other plant-based hot drinks, which was the most dynamic performer. Consumer interest in other plant-based hot drinks was driven by rising health awareness. ...

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    Country Report

    Hot Drinks in Romania

    Feb 2018

    Romania witnessed excellent economic growth in 2016 and 2017, which made it possible for the government to increase the minimum wage, and wages of public employees and pensions, therefore leading to rising average income levels. The impact was ...

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    Country Report

    Tea in Romania

    Feb 2018

    The performance of tea in 2017 was the result of economic growth and recovery of incomes, leading to growing consumer interest in the potential health benefits of tea. Fruit/herbal tea and green tea represent healthy options. Fruit/herbal tea has ...

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    Country Report

    Apparel Accessories in Romania

    Feb 2018

    Apparel accessories are items used to complement the whole outfit. A colourful range of hats, scarves, ties, gloves, belts and other accessories are available on the Romanian market, in a wide range of assortments and brands. Improving economic ...

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    Country Report

    Childrenswear in Romania

    Feb 2018

    Demographic trends have a significant impact on sales of childrenswear products in Romania. The size of the child population aged 5-9 years did not change from 2015 to 2016 and from 2014 to 2015. In 2017, the number of children living in Romania ...

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    Country Report

    Footwear in Romania

    Feb 2018

    Footwear continues to play a major role for consumers in Romania. The interest in fashion among Romanian consumers and their preference for branded products with trusted quality is particularly pronounced in their footwear purchasing. The rising ...

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    Country Report

    Hosiery in Romania

    Feb 2018

    Hosiery in Romania continued to grow in 2017, driven by continuous innovations in product functional features and aesthetics, as well as favourable demographics and economic trends. Other major factors driving sales growth in the category include the...

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    Country Report

    Jeans in Romania

    Feb 2018

    Key developments in the jeans category during the review period included the continuing expansion of fast fashion retailers at the expense of sales in the economy and premium category. Since jeans are popular in a leisure as well as a business ...

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    Country Report

    Menswear in Romania

    Feb 2018

    Driving the boom in menswear are the rise of internet shopping, the continuing athleisure trend and rising disposable incomes. Men also have more choice than ever before, as brands expand their ranges in response to growing demand. For a very long ...

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    Country Report

    Apparel and Footwear in Romania

    Feb 2018

    Attracted by Western fashions, which are widely available, Romanian consumers behave as if they had the salaries of the Germans or the French. Although purchasing power is well below that of the Germans or the French, Romanians are almost on a par ...

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    Country Report

    Sportswear in Romania

    Feb 2018

    There were several trends fuelling the growth of sportswear sales in Romania in 2017. The rising net income of the population and the reduction of the general VAT rate from 24% to 20% in 2016, and the even larger reduction in VAT on food and ...

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    Country Report

    Womenswear in Romania

    Feb 2018

    Women's apparel is the largest category in the Romanian apparel market, contributing almost half of total retail sales. The still high growth rate of the category in 2017 was driven by the increasing disposable income of the population, following the...

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    Country Report

    Air Care in Romania

    Feb 2018

    Air care value sales (at current prices) continued to perform positively in 2017, since consumers had higher purchasing power and were more aware about the availability of various air care items among retailers. Most buyers of air care are women, and...

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    Country Report

    Bleach in Romania

    Feb 2018

    Bleach is becoming less and less common in the Romanian home care market, mostly given the competition from laundry care products, which usually come with upgraded features. Even though Romanian purchasing power is on the rise and the general ...

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    Country Report

    Dishwashing in Romania

    Feb 2018

    Dishwashing products have a high penetration in the country, and the dishwashing category is one of the best-selling home care categories in the country, influenced by the fact that Romanians still spend a lot of time in the kitchen. Romanians wash ...

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    Country Report

    Home Insecticides in Romania

    Feb 2018

    Romanian consumers usually buy home insecticides to solve an issue rather than to prevent it. Even though in general Romanians purchase products with a high toxicity (perceived as effective), there is a rising interest in non-toxic products, as ...

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    Country Report

    Laundry Care in Romania

    Feb 2018

    Laundry care increased in both value and volume sales terms in 2017, as consumption per capita was still low (compared with other EU countries) and rising. While previously consumers made purchasing decisions based on price, product quality and brand...

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    Country Report

    Home Care in Romania

    Feb 2018

    Home care was one of the fastest-growing fmcg markets in 2016 in Romania and continued to record impressive growth rates in 2017. The demand for home care products continued to intensify. Romanians are earning more, the economic context is more ...

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    Country Report

    Polishes in Romania

    Feb 2018

    Polishes is not a very popular category in the Romanian home care market. These products are not considered as priority purchases, and others are often preferred such as floor cleaners or multi-purpose cleaners. However, given the improving economic ...

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