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Romania

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania.

Romania StatisticsConsumer Lifestyles in Romania

Romania Country BriefingsFuture Demographics: Romania in 2030

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    Bags and Luggage in Romania

    Aug 2017

    Bags and luggage are benefiting strongly from rising disposable income levels in Romania, with these encouraging many to spend more on their appearance. There is a growing focus on fashion and on looking up to date, with this particularly benefiting ...

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    Country Report

    Jewellery in Romania

    Aug 2017

    There are strong opportunities in jewellery, as disposable income levels continue to rise and consumers begin to spend more on both gifts and on looking good. There is a growing focus on fashion, with many keen to look attractive and up-to-date. Many...

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    Country Report

    Personal Accessories in Romania

    Aug 2017

    Personal accessories are seeing current value growth intensify thanks to rising income levels and a reduction in VAT. As economic growth continues, many consumers are spending more on their personal appearance, with this trend also encouraged by the ...

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    Country Report

    Watches in Romania

    Aug 2017

    Growing economic confidence and rising incomes are benefiting all price bands across watches. However, many high-income consumers are increasingly aspirational in their purchasing patterns and are attracted by iconic brands as status symbols. As a ...

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    Country Report

    Writing Instruments in Romania

    Aug 2017

    Writing instruments became a considerably more colourful product area at the end of the review period, as players sought to engage consumers and avoid commoditisation. Part of this trend was linked to the adult colouring trend, with colouring books ...

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    Country Report

    Eyewear in Romania

    Aug 2017

    Eyewear saw current value sales growth intensify towards the end of the review period, thanks to Romania's strong economic performance and rising disposable income levels. While remaining price-sensitive, consumers are beginning to spend more freely ...

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    Country Report

    Spectacles in Romania

    Aug 2017

    Spectacles are benefiting from rising disposable income levels and an increasingly aspirational consumer base in Romania. A sharp reduction in VAT from 24% in 2015 to 19% in 2017 is also making these products more affordable. The number of mid- to ...

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    Country Report

    In-Car Entertainment in Romania

    Aug 2017

    Romanians are very attached to their cars and, as purchasing power is improving, they are becoming more likely to spend money on upgrading them. However, in-car entertainment volume sales fell by 2% in 2017 due to the fact that most vehicles are now ...

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    Country Report

    Computers and Peripherals in Romania

    Aug 2017

    Improving internet access within rural areas has fuelled demand for computer and peripherals among people living in the countryside. Not only do rural dwellers tend to earn more, but they also have improved access to new technology, although they are...

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    Country Report

    Home Audio and Cinema in Romania

    Aug 2017

    Demand for home audio and cinema in Romania is diminishing as consumers shift to premium competitive products (ie televisions, laptops etc.), with volume sales falling by 1% in 2017. However, in value terms, sales increased by 2%, highlighting how ...

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    Country Report

    Home Video in Romania

    Aug 2017

    Some 48% of the Romanian population watches TV for 2-3 hours per day according to a TVCI study of Astra Romania (in total, 84% of Romanians watch TV daily), while 35% of consumers have two TV sets, 30% have three, 15% have four, and only 20% have ...

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    Country Report

    Imaging Devices in Romania

    Aug 2017

    The growing popularity of smartphones contributed greatly to the decline of imaging devices sales in 2017. Since consumers prefer using a single device which can address all of their needs, they are becoming less and less inclined to purchase imaging...

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    Country Report

    Mobile Phones in Romania

    Aug 2017

    When purchasing a phone, Romanians pay attention to several aspects (design, features, and performance). While price remains the most important product feature, there are still a large number of clients willing to pay more than RON3,000. High ...

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    Country Report

    Consumer Electronics in Romania

    Aug 2017

    As the Romanian economy is improving and incomes are rising, Romanians can afford to spend more on consumer electronics. In addition, consumers also remain fond of hi-tech products and innovation, with consumer electronics current value sales rising ...

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    Country Report

    Portable Players in Romania

    Aug 2017

    Portable players registered another year of decline in 2017 as consumers do not perceive products in this area as being “must haves”. Instead, Romanians are increasingly using smartphones to listen to music, watch videos or even read online books, ...

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    Country Report

    Wearable Electronics in Romania

    Aug 2017

    In line with growing living standards, Romanians are shifting towards high performing devices. Romanian consumers are fascinated with new gadgets and are also becoming increasingly health conscious. As a result, wearable electronics are proving to be...

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    Country Report

    Cigarettes in Romania

    Jul 2017

    The government introduced new anti-smoking legislation in 2016 in accordance with European guidelines. While it is still too early to measure the direct impact of the smoking ban (in all enclosed spaces) on cigarette consumption, there are some ...

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    Country Report

    Tobacco in Romania

    Jul 2017

    In 2016, traditional tobacco (dominated by cigarettes) witnessed a slight decrease in value sales in Romania. The new ban on smoking in public places and many restrictions on existing products, along with an increase in illicit trade, are the main ...

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    Country Profile

    Romania: Country Profile

    Jul 2017

    Romania’s economy will slow but still grow solidly in 2017. Growth of private final consumption will slow somewhat but continue to rise at a healthy pace. Exports will rebound in 2017. Another fiscal stimulus amounting to about 1% of GDP will be ...

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    Country Report

    Beer in Romania

    Jun 2017

    With the rise of craft beer, Romania now also houses numerous craft brands of varying quality. These brands are scattered around the country, with a large share being present in Bucharest. However, one of the most vociferous brands is a brewery based...

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