Main Menu Shopping Cart Close
Item successfully added to cart!
Your cart is empty
  1. Home
  2. Countries
  3. Romania

Romania

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania.

Romania StatisticsConsumer Lifestyles in Romania

Romania Country BriefingsFuture Demographics: Romania in 2030

Filters
Industry
    Product Type
    Country Profile

    Romania: Country Profile

    Mar 2017

    Romania is one of Europe’s fastest-growing economies. Growth of both private final consumption and investment will slow somewhat in 2017 but continue to be the main drivers. Planned increases in public spending and tax reductions should also provide ...

    US$150
    View details Add to cart
    Country Report

    Apparel Accessories in Romania

    Mar 2017

    Sales of some categories within apparel accessories were seriously affected by changing weather conditions, with a milder winter season that made gloves and scarves unnecessary. Thus, to meet these warm accessories underperformed the category average...

    US$990
    View details Add to cart
    Country Report

    Childrenswear in Romania

    Mar 2017

    Demographic trends affected sales of childrenswear products in Romania over the review period. The size of the population aged 5-9 years did not change from 2014 to 2015 and from 2013 to 2014. In 2016 the number of children in that age category ...

    US$990
    View details Add to cart
    Country Report

    Footwear in Romania

    Mar 2017

    The fashion addiction of Romanian consumers and their preference for branded products with trusted quality is even more pronounced for footwear than for apparel products. Rising disposable incomes in 2015 and 2016, due to increasing wages of public ...

    US$990
    View details Add to cart
    Country Report

    Hosiery in Romania

    Mar 2017

    Hosiery is an essential apparel category and thus experiences steady growth irrespective of general demand conditions. The steeper rise of the category in 2016, in line with the general market trends, was supported also by changing women’s fashion ...

    US$990
    View details Add to cart
    Country Report

    Jeans in Romania

    Mar 2017

    As a universal item of apparel, jeans outperformed the market average in 2016, with current retail value growth of 11%. The rapid expansion of fast-fashion retailers such as Reserved, Cropp Town, Mohito, Sinsay and LC Waikiki supported this trend, ...

    US$990
    View details Add to cart
    Country Report

    Menswear in Romania

    Mar 2017

    Menswear was consolidated in 2016 – several fast-fashion retailers offered a wide range of apparel products for men. In the premium and luxury segment of menswear the situation was somewhat different. While luxury or super premium brands such as ...

    US$990
    View details Add to cart
    Country Report

    Apparel and Footwear in Romania

    Mar 2017

    After the reduction of the general VAT rate from 24% to 20%, effective from 1January 2016, average consumer expenditure increased by 7%. As a result, apparel and footwear outperformed its review period retail volume and current value CAGRs in 2016. ...

    US$2,100
    View details Add to cart
    Country Report

    Sportswear in Romania

    Mar 2017

    Several brands fuelled growth in sportswear sales in Romania in 2016. Rising net incomes, the reduction of the general VAT rate from 24% to 20% in 2016 and the even larger reduction of the VAT on food and pharmaceutical products contributed to the ...

    US$990
    View details Add to cart
    Country Report

    Womenswear in Romania

    Mar 2017

    Womenswear accounted for 46% of retail value sales in apparel, and increased by 8% in current terms in 2016 – somewhat slower than the growth in menswear (9%) due to its greater maturity. The still-high growth rate of the category was driven by ...

    US$990
    View details Add to cart
    Country Report

    Bottled Water in Romania

    Feb 2017

    Romanian bottled water is as an exception within soft drinks as it is strongly dominated by domestic companies with Romaqua Group SA and its classic brand Borsec at the forefront. In addition to Borsec, Perla Harghitei and Bucovina are two additional...

    US$990
    View details Add to cart
    Country Report

    Carbonates in Romania

    Feb 2017

    Coca-Cola continues to be the Romanian favourite for carbonates, with per capita consumption of overall carbonates at an extremely high level of 68 litres in 2016. Consumers still regard Coca-Cola as the brand representing freedom and a somewhat ...

    US$990
    View details Add to cart
    Country Report

    Concentrates in Romania

    Feb 2017

    Concentrates is a popular category in Romania; however, its popularity is not reflected by sales as homemade liquid concentrates from fruits are widely consumed. Consumers turn to concentrates in case of larger events, typically for children, to ...

    US$990
    View details Add to cart
    Country Report

    Energy Drinks in Romania

    Feb 2017

    Even though Red Bull holds a solid position within energy drinks, private label by Kaufland and Carrefour are growing strongly due to lower unit prices. Compared to other soft drinks, energy drinks have an immediate effect on the human body, ...

    US$990
    View details Add to cart
    Country Report

    Juice in Romania

    Feb 2017

    After the financial drought that surrounded 2010, Romania is on a path to recovery, reaching pre-crisis levels of economic growth and consumer expenditure. This has led to heightened consumption of juice, not only amongst high-income consumers but ...

    US$990
    View details Add to cart
    Country Report

    Soft Drinks in Romania

    Feb 2017

    Romania is one of the fastest growing economies within the European Union and growth is mainly fuelled by domestic consumption. Recovery after a tough financial crisis has led to continuously growing disposable incomes throughout the entire ...

    US$2,100
    View details Add to cart
    Country Report

    RTD Coffee in Romania

    Feb 2017

    RTD coffee enjoys limited popularity amongst Romanian consumers, which is attributed to its extremely high unit price reaching RON28 per litre. Compared to highly popular regular coffee, RTD coffee is rather a status symbol and shows affluence ...

    US$990
    View details Add to cart
    Country Report

    RTD Tea in Romania

    Feb 2017

    RTD tea is popular amongst the younger demographic in urban areas preferring Nestea in 0.5-litre bottles; they are key for the leading player. RTD tea is generally used as an alternative to carbonates. Towards the end of the review period, smaller ...

    US$990
    View details Add to cart
    Country Report

    Sports Drinks in Romania

    Feb 2017

    Sports drinks continued to be considered as a niche category in 2016 due to its high unit price and perceived low benefit for the end consumer. While some demand amongst the younger, active population is covered by sports drinks under powder ...

    US$990
    View details Add to cart
    Country Report

    Coffee in Romania

    Feb 2017

    Coffee off-trade sales reached 32,300 tonnes in 2016 thanks to volume growth of 3%. Volume sales developed positively given that prices started declining in 2015 when legislation forced the VAT rate down to 9% from 24%. The high taxation rate prior ...

    US$990
    View details Add to cart
    Page 1

      Market Research Solutions

      Passport

      Market Intelligence Systems

      Passport Consumer Appliances is the leading on-line market intelligence system for strategic, corporate and marketing planning. A regional subscription delivers unrivalled levels of research and analysis for major and small consumer appliances, helping you make clear, confident decisions.


      Passport Major Appliances
      Americas
      Passport Small Appliances
      Asia Pacific and Australasia
      Passport Major Appliances
      Eastern Europe

      Passport Small Appliances
      Middle East and Africa
      Passport Major Appliances
      Western Europe



      Learn more

      Custom Research Projects

      Every project designed to your needs.

      Learn more

      market research bulletins

      Your number one resource for industry news and trends

      Sign up now