Market Research for Romania

Alcoholic Drinks in Romania

Alcoholic drinks sales continued to decline in 2011 as a result of the impact of austerity measures, taken in mid-2011 in order to reduce the budget deficit, on consumer disposable incomes. The pessimism of Romanians regarding a short-term economic ...

Feb 2012 | $1,900| Add to cart | View details ›

Rtds/High-Strength Premixes in Romania

RTDs/high-strength premixes sales remain marginal in Romania. However, the consumer lifestyle changes which occurred between 2006 and 2008 continued to boost demand in 2011 despite the crisis and declining purchasing power. Indeed, RTDs/high-strength...

Feb 2012 | $900| Add to cart | View details ›

Spirits in Romania

Spirits total volume sales continued to decline in 2011, mainly as a result of the impact of the economic downturn and government austerity measures on consumer disposable incomes, with many heavier spirits drinkers turning towards home-made tzuica ...

Feb 2012 | $900| Add to cart | View details ›

Wine in Romania

The decline in wine volume sales in 2011 was mainly the result of government austerity measures and the consequent drop in consumer purchasing power. On the other hand, increased branding activity boosted value sales. Branding activity has shown ...

Feb 2012 | $900| Add to cart | View details ›

Beer in Romania

After increasing strongly earlier in the review period, beer total volume sales declined for a third consecutive year in 2011 due to the impact of the economic downturn and the austerity measures taken by the government in order to reduce the budget ...

Feb 2012 | $900| Add to cart | View details ›

Cider/Perry in Romania

Cider/perry is not a traditional alcoholic drink in Romania, with consumer product awareness being negligible and availability extremely limited.

Feb 2012 | $900| Add to cart | View details ›

Confectionery in Romania

Dec 2011 | $1,900| Add to cart | View details ›

Bakery in Romania

Dec 2011 | $1,900| Add to cart | View details ›

Toys and Games in Romania

2010 was a particularly difficult year for the whole country. Key factors included: in order to gain stability at macroeconomic level, Romania was forced to take drastic measures to reduce its budget spending, with no more room for manoeuvre on its ...

Nov 2011 | $1,100| Add to cart | View details ›

Cafés/Bars in Romania

Cafés/bars was negatively impacted by recession again in 2010, after suffering from greatly reduced attendance in the previous year. This situation was mainly obvious in small cities and rural areas but also in large cities, where small bars retained...

Nov 2011 | $900| Add to cart | View details ›