Romania

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Romania StatisticsConsumer Lifestyles in RomaniaRomania Country BriefingsFuture Demographics: Romania in 2030

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    Better For You Beverages in Romania

    Jun 2018

    Coca-Cola HBC Romania has launched an improved Coca-Cola Zero formula, which has proven to be truly successful due to the rebranding strategy, according to Iuliana Nedelcu, Senior Brand Manager Coca-Cola HBC Romania. As the health and wellness trend ...

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    Better For You Packaged Food in Romania

    Jun 2018

    Recent growth in BFY packaged food can be attributed to the good performance of the Romanian economy in 2015-2017 and consequent rise in disposable incomes and demand for more expensive healthier foods....

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    Fortified/Functional Beverages in Romania

    Jun 2018

    Vitamin Aqua is a local plant that produces vitamin water for the Romanian market, and is run by three young people from Piatra Neam? (Ruxandra, Eduard Alexianu and Alexandru Melinte) who wanted to offer customers healthy alternatives to soft drinks ...

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    Fortified/Functional Packaged Food in Romania

    Jun 2018

    Rising consumer health awareness fuelled demand for FF packaged food in 2017. For example, parents’ growing concerns over the heath of their children drove sales within FF milk formula, while FF breakfast cereals and FF dairy benefited from changing ...

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    Free From in Romania

    Jun 2018

    Free from meat has a strong presence in free from. A preferred option during fasting, free from meat products like pâté, texturized soy and similar products experience a boom during such periods. Seasonality thus remains high and development ...

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    Naturally Healthy Beverages in Romania

    Jun 2018

    In Romania, bottled water categories have increased extraordinarily recently, with large growth in turnover and an oversaturated market with over 400 local producers. However, out of all the local producers, only 68 are registered with the National ...

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    Naturally Healthy Packaged Food in Romania

    Jun 2018

    Demand for naturally healthy products used to be restricted to only a limited number of wealthy consumers in Romania. However, this is no longer the case, with unit prices within high fibre bread, the largest naturally healthy area, falling strongly ...

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    Organic Beverages in Romania

    Jun 2018

    Romanians, especially those with above-average incomes, are showing an increasing interest in organic beverages, but many of them prefer to make their own, particularly since cold-pressed juicers have become very popular. Cold-pressed juicers have ...

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    Organic Packaged Food in Romania

    Jun 2018

    Organic baby food retail value sales almost tripled over the review period, with the area’s share of overall organic sales rising strongly. Increased availability across channels, improved living standards, as well as better educated parents, are the...

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    Health and Wellness in Romania

    Jun 2018

    Although growth within the health and wellness market is slow, dynamics are changing with efforts from big market players and local production from fruit and mineral water supply. Both Coca-Cola HBC Romania SRL and PepsiCo Inc are focusing their ...

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    Toys and Games in Romania

    Jun 2018

    As Romania’s economy continued to grow at a fast pace, leading to higher consumer disposable incomes, toys and games registered another year of fast retail value sales growth in 2017. As the country’s technological infrastructure improves and piracy ...

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    Traditional Toys and Games in Romania

    Jun 2018

    Retail value sales of traditional toys and games continued to grow strongly in 2017, mainly boosted by rising consumer disposable incomes, higher product availability and changing lifestyles. The demand for traditional toys and games is highly ...

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    Video Games in Romania

    Jun 2018

    Video games saw further fast retail value growth in 2017, due to the positive economic situation in the country and an improving technological infrastructure. Video games also benefit from age compression, as children move from traditional toys and ...

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    Beer in Romania

    Jun 2018

    In 2014 Romania faced a drop in GDP, and beer was strongly impacted due to its vulnerability to economic factors. However, by 2017 the category had managed to recover completely. In the forecast period, slight growth is expected in total volume terms...

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    Cider/Perry in Romania

    Jun 2018

    In the context of the maturity of beer, cider brings a fresh new note. It is seen as a substitute for flavoured beers. With the category only present since 2015, cider/perry is growing rapidly, and has strong potential for growth in the forecast ...

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    Alcoholic Drinks in Romania

    Jun 2018

    Romania is going in the opposite direction to overall Eastern Europe in terms of alcoholic drinks development, seeing a rising trend in total volume terms in 2017. The main factor contributing to growth was the favourable economic background, ...

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    Rtds/High-Strength Premixes in Romania

    Jun 2018

    RTDs/high-strength premixes is a niche category within alcoholic drinks in Romania, which has not managed to consolidate its position, despite the element of novelty it brings to the market. The off-trade channel accounts for higher sales, and the ...

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    Spirits in Romania

    Jun 2018

    Spirits in Romania is still recovering after the drop in GDP in 2014. Apart from economic recovery, growth was also due to the reduction in excise tax which took place in 2016. Since the category is stabilising, it is expected that the forecast ...

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    Wine in Romania

    Jun 2018

    Romania is a country with a strong and old wine tradition. The market is still influenced by the consumption of home-made wine, which is thought by consumers to be more natural, since they know how the grapes were grown and how the product was ...

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    Dog and Cat Food Packaging in Romania

    May 2018

    Smaller packaging was the main driver behind the performance of dog and cat food packaging in 2018. This trend towards smaller-sized packaging was the consequence of higher available incomes and changes in lifestyles, which led owners to show their ...

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