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Romania

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania.

Romania StatisticsConsumer Lifestyles in Romania

Romania Country BriefingsFuture Demographics: Romania in 2030

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    Romania: Country Profile

    Jun 2017

    Romania’s economy will slow but still grow solidly in 2017. Growth of private final consumption will slow somewhat but continue to rise at a healthy pace. Exports will rebound in 2017. Another fiscal stimulus amounting to about 1% of GDP will be ...

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    Country Report

    Beer in Romania

    Jun 2017

    With the rise of craft beer, Romania now also houses numerous craft brands of varying quality. These brands are scattered around the country, with a large share being present in Bucharest. However, one of the most vociferous brands is a brewery based...

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    Country Report

    Cider/Perry in Romania

    Jun 2017

    Cider has always been present in Romania as a homemade product and was even sold to a low extent in certain areas. However, in 2014 the Romanian government regulated the manufacturing of cider, thus resulting in volume growth of over 200% as major ...

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    Country Report

    Alcoholic Drinks in Romania

    Jun 2017

    After a rollercoaster review period affected by the European financial crisis, the Romanian economy has started to grow again. The same is true for the alcoholic drinks industry, which experienced major fluctuations over the review period. After VAT ...

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    Country Report

    Rtds/High-Strength Premixes in Romania

    Jun 2017

    RTDs/high-strength premixes remained a minor category within alcoholic drinks in Romania in 2016, with such products perceived as being overly sophisticated and expensive. The decline in total volume sales in 2016 was related to the response of ...

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    Country Report

    Spirits in Romania

    Jun 2017

    The good performance of spirits in 2016 was the result of the reduction of excise tax starting in September 2015 and the lowering of VAT from 24% to 20%. The decrease of average unit prices was linked to the significant improvement of the economy, ...

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    Country Report

    Wine in Romania

    Jun 2017

    The increase in wine sales in 2016 was fuelled by the economic recovery and low level of inflation, with both factors leading to higher purchasing power. Romania continues to be a top global producer of wine and while consumption per capita is only ...

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    Country Report

    Toys and Games in Romania

    Jun 2017

    Toys and games registered another year of increase in 2016, as Romanians’ disposable incomes rose. Improved access to specialised retailers and product diversification also impacted the market positively. Changing consumer lifestyles is also shaping ...

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    Country Report

    Traditional Toys and Games in Romania

    Jun 2017

    Economic recovery, improving product availability and changing consumer lifestyles positively influenced the evolution of traditional toys and games in 2016. Parents are inclined to spend more on their offspring, and improving access to information ...

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    Country Report

    Video Games in Romania

    Jun 2017

    The category’s sales continued to soar in 2016 as an effect of rising consumer affluence and education and improving technological infrastructure in the country. According to the National Institute of Statistics, in 2016, Romania had 10.6 million ...

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    Country Report

    Cat Food in Romania

    Jun 2017

    2017 will consolidate the premiumisation trends from the past year and is set to mark a faster and more comprehensive transfer of quality credentials to economy products. With the expansion of modern retailing, price remains the most important ...

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    Country Report

    Dog Food in Romania

    Jun 2017

    While growth is set to slow down, both in terms of volume and value, it is expected to follow the review period’s trend in 2017, with lower growth for economy products. The growth will continue at a higher rate than the Eastern European average, ...

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    Country Report

    Other Pet Food in Romania

    Jun 2017

    The trends visible in 2016, inspired by the overarching pet humanisation, are likely to continue in 2017 too. With major players in all other pet food categories already leveraging familiar, human inspired messages, 2017 is likely to consolidate this...

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    Country Report

    Pet Care in Romania

    Jun 2017

    Pet care in 2017 is expected to outperform the review period, with premium dog and cat food leading the growth. The performance is owed to a sustained improvement in spending capacity, after growths in the minimum wage and public and private sector ...

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    Country Report

    Pet Products in Romania

    Jun 2017

    No major shifts are likely to take place in 2017, with pet products enjoying organic development in line with other pet categories: a focus on convenience, premiumisation and a return to “natural”. The only possible exception is the fast growth of ...

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    Country Report

    Gardening in Romania

    May 2017

    Gardening is a popular activity among people who live in the countryside; with some visible differences between rural and urban dwellers (gardening is more likely to be regarded as a chore in rural areas and to be orientated more towards ...

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    Country Report

    Home Furnishings in Romania

    May 2017

    Home furnishings reached greater maturity and Romanian consumers became more in line with Western ones in terms of home furnishings demands. Home furnishings is varied in Romania, being a mixture of old and new, both vintage and modern furniture ...

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    Country Report

    Home Improvement in Romania

    May 2017

    Romanians rarely resort to professionals when it comes to home improvement, mostly opting for do-it-yourself (DIY). Consumers are relatively autonomous, especially with activities like painting and decorating or small repairs at home. For more ...

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    Country Report

    Homewares in Romania

    May 2017

    Even though many Romanians are increasingly preoccupied with their professional life and spend less time at home, a large part of the population cooks, which is especially evident for households with children. Romanians tend to prefer to eat at home ...

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    Country Report

    Home and Garden in Romania

    May 2017

    As Romania’s economic landscape rapidly improved and consumer purchasing power increased, home and garden sales continued to grow in 2016. VAT cuts, wages increases and deflation all resulted in a positive evolution for home and garden. The good ...

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