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Romania

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania.

Romania StatisticsConsumer Lifestyles in Romania

Romania Country BriefingsFuture Demographics: Romania in 2030

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    Country Report

    Adult Incontinence in Romania

    Mar 2017

    Adult incontinence has an insignificant share of Romanian tissue and hygiene, as not many consumers are aware of the products. Nevertheless, as the population is becoming better educated, consumption of adult incontinence products is growing in both ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Romania

    Mar 2017

    Away-from-home tissue and hygiene benefited from the positive development of HoReCa in the country as hotels, restaurants and cafés were the main places where away-from-home retail and tissue is consumed. Given the rising purchasing power, Romanians ...

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    Country Report

    Nappies/Diapers/Pants in Romania

    Mar 2017

    In 2016, volume consumption of nappies/diapers/pants in Romania was 707 units per child (children population aged 0-36 months), which was far below regions such as North America (1,244 units) and Western Europe (963 units)....

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    Country Report

    Tissue and Hygiene in Romania

    Mar 2017

    According to Eurostat, Romania recorded the fastest economic growth in the EU in 2016 and consumer purchasing power also increased. The population’s propensity to buy tissue and hygiene products therefore also increased in 2016 and the category saw ...

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    Country Report

    Retail Tissue in Romania

    Mar 2017

    Recovering purchasing power and rising brand and product varieties had a positive effect on the performance of retail tissue in 2016. Consumers currently favour economy products, but are slowly embracing premium products given the economic climate. ...

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    Country Report

    Sanitary Protection in Romania

    Mar 2017

    In Romania, sanitary protection is still underdeveloped and has a great deal of room for growth. Positive growth rates were recorded throughout the review period and even prior do that in the years of recession. Per capita use of sanitary protection ...

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    Country Report

    Wipes in Romania

    Mar 2017

    Wipes is a very dynamic category, with continuous new product developments and rapid improvements in marketing and distribution. Romanians are new to these products, but were quick to appreciate their benefits, coupled with the fact that they come in...

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    Country Profile

    Romania: Country Profile

    Mar 2017

    Romania is one of Europe’s fastest-growing economies. Growth of both private final consumption and investment will slow somewhat in 2017 but continue to be the main drivers. Planned increases in public spending and tax reductions should also provide ...

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    Country Report

    Apparel Accessories in Romania

    Mar 2017

    Sales of some categories within apparel accessories were seriously affected by changing weather conditions, with a milder winter season that made gloves and scarves unnecessary. Thus, to meet these warm accessories underperformed the category average...

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    Country Report

    Childrenswear in Romania

    Mar 2017

    Demographic trends affected sales of childrenswear products in Romania over the review period. The size of the population aged 5-9 years did not change from 2014 to 2015 and from 2013 to 2014. In 2016 the number of children in that age category ...

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    Country Report

    Footwear in Romania

    Mar 2017

    The fashion addiction of Romanian consumers and their preference for branded products with trusted quality is even more pronounced for footwear than for apparel products. Rising disposable incomes in 2015 and 2016, due to increasing wages of public ...

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    Country Report

    Hosiery in Romania

    Mar 2017

    Hosiery is an essential apparel category and thus experiences steady growth irrespective of general demand conditions. The steeper rise of the category in 2016, in line with the general market trends, was supported also by changing women’s fashion ...

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    Country Report

    Jeans in Romania

    Mar 2017

    As a universal item of apparel, jeans outperformed the market average in 2016, with current retail value growth of 11%. The rapid expansion of fast-fashion retailers such as Reserved, Cropp Town, Mohito, Sinsay and LC Waikiki supported this trend, ...

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    Country Report

    Menswear in Romania

    Mar 2017

    Menswear was consolidated in 2016 – several fast-fashion retailers offered a wide range of apparel products for men. In the premium and luxury segment of menswear the situation was somewhat different. While luxury or super premium brands such as ...

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    Country Report

    Apparel and Footwear in Romania

    Mar 2017

    After the reduction of the general VAT rate from 24% to 20%, effective from 1January 2016, average consumer expenditure increased by 7%. As a result, apparel and footwear outperformed its review period retail volume and current value CAGRs in 2016. ...

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    Country Report

    Sportswear in Romania

    Mar 2017

    Several brands fuelled growth in sportswear sales in Romania in 2016. Rising net incomes, the reduction of the general VAT rate from 24% to 20% in 2016 and the even larger reduction of the VAT on food and pharmaceutical products contributed to the ...

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    Country Report

    Womenswear in Romania

    Mar 2017

    Womenswear accounted for 46% of retail value sales in apparel, and increased by 8% in current terms in 2016 – somewhat slower than the growth in menswear (9%) due to its greater maturity. The still-high growth rate of the category was driven by ...

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    Country Report

    Bottled Water in Romania

    Feb 2017

    Romanian bottled water is as an exception within soft drinks as it is strongly dominated by domestic companies with Romaqua Group SA and its classic brand Borsec at the forefront. In addition to Borsec, Perla Harghitei and Bucovina are two additional...

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    Country Report

    Carbonates in Romania

    Feb 2017

    Coca-Cola continues to be the Romanian favourite for carbonates, with per capita consumption of overall carbonates at an extremely high level of 68 litres in 2016. Consumers still regard Coca-Cola as the brand representing freedom and a somewhat ...

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    Country Report

    Concentrates in Romania

    Feb 2017

    Concentrates is a popular category in Romania; however, its popularity is not reflected by sales as homemade liquid concentrates from fruits are widely consumed. Consumers turn to concentrates in case of larger events, typically for children, to ...

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