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Romania

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania.

Romania StatisticsConsumer Lifestyles in Romania

Romania Country BriefingsFuture Demographics: Romania in 2030

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    Country Profile

    Romania: Country Profile

    Jan 2017

    Romania is one of Europe’s fastest-growing economies. Robust gains in private final consumption are the main drivers. The accelerated absorption of EU funds is also boosting the rate of investment. Brexit-related uncertainties and waning growth in ...

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    Country Report

    Dairy in Romania

    Dec 2016

    Hochland Romania SRL led cheese in 2016 with a 19% value share. This position was maintained across the entire review period due to the domination of processed cheese and the second leading position in unprocessed cheese. The company is also a heavy ...

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    Country Report

    Confectionery in Romania

    Dec 2016

    Mondelez Romania led chocolate confectionery in 2016 with a 25% value share; in 2015 it was 24%. The company leads the category thanks to the efforts it has put into the pull-strategy for its flagship brand Milka. These efforts include new launches, ...

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    Country Report

    Luxury Goods in Romania

    Dec 2016

    After being severely hit by financial crises, Romania is back on track and the entire economy is largely back where it left off before the crises. This is also valid for luxury goods for which the review period showed impressive growth rates ...

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    Strategy Briefing

    Low-Cost Air Travel in the EU: A Transformative Factor for City Economies

    Dec 2016

    Due to low-cost carriers, air travel in the EU has become more affordable, and smaller regional airports have gained an opportunity for revival. Since air infrastructure is considered a strong promoter of growth in cities, this report investigates ...

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    Country Report

    Packaged Food in Romania

    Dec 2016

    Consolidation is the word that appears most often on the lips of producers of food and drinks when asked what the food industry will look like over the next forecast period. As of 2016 packaged food exports are performing well with a better presence ...

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    Country Report

    Air Treatment Products in Romania

    Nov 2016

    Demand for air treatment products grew in Romania in 2016 (at a similar level to 2015 but more accelerated compared to the growth in 2013 and 2014) and consumers were increasingly preoccupied with technical characteristics, modern design and economic...

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    Country Report

    Dishwashers in Romania

    Nov 2016

    Dishwashers recorded another year of healthy growth in 2016, supported by increasing consumer awareness of this type of product and higher availability across retailers. Dishwashers’ penetration is very low (3% of the total number of households in ...

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    Country Report

    Food Preparation Appliances in Romania

    Nov 2016

    Romanians are leading a busier life than before and this is also reflected in their cooking. Indeed, consumers are favouring products which diminish their time and effort spent on cooking (eg food processors). Awareness of a variety of food ...

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    Country Report

    Home Laundry Appliances in Romania

    Nov 2016

    Similar to the previous year, home laundry appliances recorded a positive performance in 2016. Rising disposable income and a generally improving perception of large purchases has benefited home laundry appliances. Sales increased by 3% in retail ...

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    Country Report

    Irons in Romania

    Nov 2016

    After experiencing contractions in the first half of the review period, sales of irons grew by 1% in retail volume terms totalling 377,000 units in 2016. Demand has been positively impacted by recovering purchasing power and by increasing product ...

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    Country Report

    Large Cooking Appliances in Romania

    Nov 2016

    Large cooking appliances increased by 2% in retail volume terms in 2016. The positive evolution of large cooking appliances is influenced by a large number of such products reaching the last stage of their lifecycle (large cooking appliances bought ...

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    Country Report

    Microwaves in Romania

    Nov 2016

    Retail volume sales of microwaves crunched by 1% in 2016, continuing the decreasing trend started in 2012. Prior to the review period, microwaves registered fast-paced growth, being rapidly embraced by Romanians for whom time had become an ...

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    Country Report

    Consumer Appliances in Romania

    Nov 2016

    As the economic climate in the country is improving, 2016 also came with further growth for consumer appliances. Improving disposable incomes (due to increasing wages and the reduction in VAT) are reflected in the positive performance of both large ...

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    Country Report

    Personal Care Appliances in Romania

    Nov 2016

    Romanians are increasingly preoccupied with their looks, which is reflected in the healthy growth of personal care appliances. In 2016, sales expanded by 8% in retail volume terms, being one of the fastest growing within the whole consumer appliances...

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    Country Report

    Refrigeration Appliances in Romania

    Nov 2016

    Economic growth, improvements in consumers’ disposable incomes, and changes in consumer lifestyles that involve rising demand for quality products and consumers’ preoccupation for health and nutrition are positively impacting refrigeration appliances...

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    Country Report

    Small Cooking Appliances in Romania

    Nov 2016

    The change in consumer lifestyles is leaving a positive mark on small cooking appliances. Indeed, retail volume sales of small cooking appliances increased by 3% to 1,536,000 units in 2016. Romanians are becoming increasingly modern and more exposed ...

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    Country Report

    Vacuum Cleaners in Romania

    Nov 2016

    Vacuum cleaners are becoming increasingly demanded in the homes of Romanians. Recovering economic conditions, consistent product variety and changing consumer lifestyles were reflected in 4% retail volume growth of vacuum cleaners in 2016. According ...

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    City Review

    Bucharest City Review

    Nov 2016

    Romania's capital, Bucharest, is a popular FDI destination in Eastern Europe, which boosts local labour productivity to one of the highest in the region. Over 2010-2015 Bucharest's real GDP also grew considerably faster than the regional average ...

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    Country Report

    Baked Goods in Romania

    Nov 2016

    The performance of baked goods declined in volume terms over the review period, which was due to slowly decreasing consumption of bread by Romanian consumers. Bread is traditionally one of the most important products in Romania; however, as a greater...

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