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Romania

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania.

Romania StatisticsConsumer Lifestyles in Romania

Romania Country BriefingsFuture Demographics: Romania in 2030

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    Country Report

    Consumer Lending in Romania

    Oct 2017

    Consumer lending witnessed growth in 2017 for outstanding balance but at a slower rate compared to 2016. This was linked to the stronger growth of mortgages/housing lending, which follows the application of the government program “The First House”, ...

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    Country Report

    Financial Cards and Payments in Romania

    Oct 2017

    Financial cards and payments posted excellent growth in 2017, following a good performance in 2016. This was mainly due to rapid economic growth, with disposable incomes rising and card payment transactions also consequently increasing rapidly. The ...

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    Country Profile

    Romania: Country Profile

    Oct 2017

    Romania’s economy continues to grow at a brisk pace. Private final consumption will expand at a healthy pace. Exports will also strengthen appreciably. Investment will rise modestly as the implementation of projects financed by EU funds picks-up. ...

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    Country Briefing

    Economy, Finance and Trade: Romania

    Sep 2017

    Romania’s economy performed solidly in the 2011-2016 period, supported by the government’s loose fiscal stance that has fed into high consumer expenditure. Nevertheless, a rapid expansion in the budget deficit in 2016 is a cause for concern, although...

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    Country Report

    Car Rental in Romania

    Sep 2017

    Car rental posted 9% growth in current value terms in 2017. Growth was based mostly on foreign tourists, but also on Romanians living and working abroad and who preferred to rent a car when visiting Romania. It can be said that the strong development...

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    Country Report

    Airlines in Romania

    Sep 2017

    The expansion of travel routes to new city destinations in the country, Europe and the Middle East, especially for low cost carriers and charter airlines, contributed substantially to growth of 12% in the number of people and an 18% rise in current ...

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    Country Report

    Flows in Romania

    Sep 2017

    Inbound arrivals recorded 6% growth in terms of the number of trips in 2017, which was mainly the result of more-intensive activity on the part of airlines, especially low cost carriers, with passengers benefiting from an increasing number of routes....

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    Country Report

    Intermediaries in Romania

    Sep 2017

    Growth of intermediaries in 2017 was the result of consumer interest in saving time when looking for tourism packages, transport modes and hotel bookings. The online channel sustained growth of intermediaries, especially in the case of hotel bookings...

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    Country Report

    Lodging in Romania

    Sep 2017

    The number of hotels increased by 1% in 2017, but hotels recorded higher current value growth of 11%, while the number of room nights rose by 6%. The improved incomes of residents and the issuing of travel vouchers were the source of growth for ...

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    Country Report

    Online Travel Sales To Residents in Romania

    Sep 2017

    Online travel sales to residents posted current value growth of 17% in 2017. The dynamics of the category were the result of the strong penetration of the internet, desktops and laptops, as well as of mobile devices such as smartphones and tablets. ...

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    Country Report

    Travel in Romania

    Sep 2017

    Growth within the travel industry in 2017 was mainly the result of an excellent economic performance in the country and an improvement in disposable incomes, with consequences for the dynamics of consumption. Double-digit growth in the average income...

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    Country Briefing

    Business Dynamics: Romania

    Sep 2017

    Through reforms and a relatively strong economy, Romania has made great strides in improving its business environment. However, its overall tax rate is higher than peers and a large informal sector is resulting in loss of tax revenues for the state. ...

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    Country Briefing

    Income and Expenditure: Romania

    Aug 2017

    Romania’s per capita income and spending continued to record strong expansion (in real terms) over 2011-2016, backed by government fiscal and monetary stimulus. The economic benefits of European Union (EU) accession are set to support growth of the ...

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    Strategy Briefing

    Digital Landscape: Eastern Europe Leads the Emerging World in Digital Services

    Aug 2017

    Robust fixed-line networks define Eastern Europe’s digital environment. The region has relatively high fibre penetration, with consumers accessing high internet speeds. Coverage of high-speed cellular broadband is increasing rapidly, driven by rising...

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    Country Report

    Bags and Luggage in Romania

    Aug 2017

    Bags and luggage are benefiting strongly from rising disposable income levels in Romania, with these encouraging many to spend more on their appearance. There is a growing focus on fashion and on looking up to date, with this particularly benefiting ...

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    Country Report

    Jewellery in Romania

    Aug 2017

    There are strong opportunities in jewellery, as disposable income levels continue to rise and consumers begin to spend more on both gifts and on looking good. There is a growing focus on fashion, with many keen to look attractive and up-to-date. Many...

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    Country Report

    Personal Accessories in Romania

    Aug 2017

    Personal accessories are seeing current value growth intensify thanks to rising income levels and a reduction in VAT. As economic growth continues, many consumers are spending more on their personal appearance, with this trend also encouraged by the ...

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    Country Report

    Watches in Romania

    Aug 2017

    Growing economic confidence and rising incomes are benefiting all price bands across watches. However, many high-income consumers are increasingly aspirational in their purchasing patterns and are attracted by iconic brands as status symbols. As a ...

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    Country Report

    Writing Instruments in Romania

    Aug 2017

    Writing instruments became a considerably more colourful product area at the end of the review period, as players sought to engage consumers and avoid commoditisation. Part of this trend was linked to the adult colouring trend, with colouring books ...

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    Country Report

    Eyewear in Romania

    Aug 2017

    Eyewear saw current value sales growth intensify towards the end of the review period, thanks to Romania's strong economic performance and rising disposable income levels. While remaining price-sensitive, consumers are beginning to spend more freely ...

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