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Romania

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania.

Romania StatisticsConsumer Lifestyles in Romania

Romania Country BriefingsFuture Demographics: Romania in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Cheese in Romania

    Nov 2017

    The performance of cheese in 2017 was the result of the changes in purchasing power and consumption habits, driven by the economic growth and the intervention of the government upon the level of the minimum wage in the economy and the wage increase ...

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    Country Report

    Ready Meals in Romania

    Nov 2017

    Across categories, ready meals are enjoying a boom, with the area seeing the entry of strong new players, partnerships between established producers and large international retail networks and visible and intense advertising campaigns. Retailers are ...

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    Country Report

    Sauces, Dressings and Condiments in Romania

    Nov 2017

    Sauces, dressings and condiments enjoyed sustained growth in 2017, fuelled by increased spending power, VAT cuts and minimum wage, pension and public sector salary rises. Strong marketing campaigns, focused on consumption opportunities and targeted ...

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    Country Report

    Soup in Romania

    Nov 2017

    With rising spending power due to increasing public and private sector salaries, consumers are more likely to pay extra for convenient products like ready to eat goods and soups. As a result, growth is being fuelled by rising demand for shelf stable ...

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    Country Report

    Spreads in Romania

    Nov 2017

    Unprecedented public and private sector salary growth, as well as further cuts in VAT in 2016 and 2017, have increased consumer spending power and fuelled sales of spreads, particularly within honey, with up-trading becoming the dominant trend across...

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    Country Report

    Drinking Milk Products in Romania

    Nov 2017

    The current retail value sales growth of 3% for drinking milk products in 2017 was the result of the improvement of available incomes, which created the premises for the switch from the purchase of unpackaged, fresh milk from different sources, to ...

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    Country Report

    Other Dairy in Romania

    Nov 2017

    The dynamics of other dairy in 2017 were the result of economic growth but especially the measures taken by the government regarding the increase of the minimum wage in the economy and the rising of the wages for several categories of public ...

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    Country Report

    Yoghurt and Sour Milk Products in Romania

    Nov 2017

    The popularity of yoghurt and sour milk products remained high in 2017. They are products with traditional consumption, found in the menus of all income and age segments. Yoghurt and sour milk products is mature and its growth in 2017 was the result ...

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    Country Report

    Chocolate Confectionery in Romania

    Nov 2017

    After the VAT rate fell from 20% to 19% on 1 January 2017, fast growth in salaries further pushed up the spending capacity of the population: in March 2017 salaries were up 14% as compared with March 2016, with the growth in minimum income from 1 ...

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    Country Report

    Gum in Romania

    Nov 2017

    After a brief attempt to bring back Tutti Frutti and Spearmint in 2015, sugarised gum was no longer available in 2017. Sugarised gum was on a descending path for years, owing to increasing consumer-awareness about sugar consumption, but also powerful...

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    Country Report

    Ice Cream and Frozen Desserts in Romania

    Nov 2017

    The entrance of the Latvian investment fund Food Union in Alpin 57 Lux SRL ownership was probably the biggest development of 2016-2017. It potentially brings new capital, but also technics, to the local market. With Kubo Icecream Co SRL, owner of the...

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    Country Report

    Savoury Snacks in Romania

    Nov 2017

    Growth remains high, as it is being boosted by increases in public and private industry salaries and by the general improvement in economic sentiment. Private label lost category share in 2017, as consumers are migrating to well-known brands, which ...

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    Country Report

    Sugar Confectionery in Romania

    Nov 2017

    2017 did not bring major changes in sugar confectionery: the category remained deeply focused on children and young teenagers as the main consumers, despite stronger developments in low-calorie products. Sugar confectionery grew in both volume and ...

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    Country Report

    Sweet Biscuits, Snack Bars and Fruit Snacks in Romania

    Nov 2017

    With increased spending power, sophistication is gaining momentum in sweet biscuits, snack bars and fruit snacks. New launches test the traditional border between desserts and biscuits, not just in terms of flavour, but also in terms of texture and ...

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    Country Report

    Baby Food in Romania

    Nov 2017

    The dynamics of baby food in 2017 were the result of the improvement of incomes, a result of steps made by the government to increase the minimum wage in the economy and the wages of public employees. Higher incomes have led to growing demand for ...

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    Country Report

    Analgesics in Romania

    Oct 2017

    Analgesics is a large and diverse category in Romania. It saw steady growth and is expected to continue to grow over the next five years. Acetaminophen, combination products and ibuprofen remain the most popular OTC analgesics, although aspirin ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Romania

    Oct 2017

    In 2017, cough, cold and allergy (hay fever) remedies saw stable growth in retail value sales. Slightly faster growth was recorded over the review period. Unpredictable weather conditions as well as seasonal colds facilitated growth. As a result, ...

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