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Romania

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania.

Romania StatisticsConsumer Lifestyles in Romania

Romania Country BriefingsFuture Demographics: Romania in 2030

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    Country Report

    Air Care in Romania

    Jan 2017

    Air care products are mostly impulse purchase in Romania, these products being mostly acquired in winter or autumn months, when consumers spend more time inside their homes. Air care products are mostly used in living rooms and bathrooms. Air care is...

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    Country Report

    Bleach in Romania

    Jan 2017

    Rural residents are the largest purchasers of bleach in Romania. Generally speaking, bleach faces an increasingly lower demand in the country, the category suffering from competition against laundry care with enhanced formulas and from surface care. ...

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    Country Report

    Dishwashing in Romania

    Jan 2017

    Dishwashing products are commonly found in every Romanian household, given their availability, affordability and the fact that the population still spends considerable time in their kitchen. Dishwashing is regarded as a priority purchase and product ...

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    Country Report

    Home Insecticides in Romania

    Jan 2017

    Consumers have a higher propensity to use dedicated branded products instead against insects, as they are perceived as more efficient. Customers usually buy products with a high toxicity, perceived as effective. Over the review period, summers have ...

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    Country Report

    Laundry Care in Romania

    Jan 2017

    Product quality and the power of the brand have become the main drivers of the laundry care category. Consumers are demanding products which effectively clean their clothes, without damaging them. The population is also becoming more informed and ...

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    Country Report

    Home Care in Romania

    Jan 2017

    Given a favourable economic context and an increasing propensity of consumers to spend more for their households, home care registered another year of growth in 2016. Value sales increased by 3%, as the market continued to diversify. Consumers have ...

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    Country Report

    Polishes in Romania

    Jan 2017

    Polishes has a relatively low value share within Romanian home care, accounting for 3% of the total value sales in 2016. Consumers consider other home care products as a priority and polishes are also sometimes substituted with products like ...

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    Country Report

    Surface Care in Romania

    Jan 2017

    Romanians are becoming increasingly preoccupied with the hygiene of their homes. In addition, consumers are becoming more educated and they take better care of their health. Progress is especially evident in rural areas, where consumers traditionally...

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    Country Report

    Toilet Care in Romania

    Jan 2017

    Since Romanians are more preoccupied with their home hygiene, they are also seeking to have clean bathrooms, actively looking for antibacterial products. Consumers are becoming more informed and they are demanding high-quality products. Brand loyalty...

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    Country Report

    Apparel and Footwear Specialist Retailers in Romania

    Jan 2017

    The performance of apparel and footwear specialist retailers in 2016 was affected by the improvement in disposable incomes and increased confidence in the economy. Although Romanians are keen on fashion, the biggest constraints came from still low ...

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    Country Report

    Direct Selling in Romania

    Jan 2017

    The evolution of direct selling in 2016, but also during the review period, was the result of the intense activity of Avon and Oriflame, which are perceived by consumers as synonymous with direct selling, and which together accounted for a 63% value ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Romania

    Jan 2017

    The economic downturn during the economic crisis had an important impact on sales, which declined strongly as consumer electronics and appliances suffered first from the avoidance of products which were not considered necessary. The strong economic ...

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    Country Report

    Grocery Retailers in Romania

    Jan 2017

    The excellent dynamism of grocery retailers in 2016 was the result of a combination of factors. The rapid advance of the economy increased the net average wage from RON1,713 in 2015 to RON1,892 in 2016, and the government increased the minimum wage ...

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    Country Report

    Health and Beauty Specialist Retailers in Romania

    Jan 2017

    The growth of health and beauty specialist retailers in 2016 was sustained by the growth of the economy and increasing disposable incomes. A positive impact was on beauty specialist retailers, due to changing attitudes to fashion and ...

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    Country Report

    Home and Garden Specialist Retailers in Romania

    Jan 2017

    Home and garden specialist retailers witnessed an excellent performance in 2016. The main reason for this was the postponed purchase of such products during the first years of the review period, when austerity measures and the economic crisis ...

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    Country Report

    Homeshopping in Romania

    Jan 2017

    Sales through homeshopping rose in 2016, due to the development of TV homeshopping on an increasing number of channels, and even the establishment of dedicated TV channels for homeshopping. The main threat to growth was the rapid rise of internet ...

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    Country Report

    Internet Retailing in Romania

    Jan 2017

    Internet retailing witnessed tremendous development in 2016, and over the review period as a whole. The main reason for this excellent performance was the strong penetration of the internet in households across the whole country, which was followed ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Romania

    Jan 2017

    Bags and Luggage Specialist Retailers: Bags and luggage specialist retailers recorded 4% current value growth in 2016, to reach RON335 million, following 2% growth in outlet numbers. The main reasons for the dynamic performance of the channel were ...

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    Country Report

    Mixed Retailers in Romania

    Jan 2017

    Mixed retailers in Romania consists exclusively of variety stores, with department stores, mass merchandisers and warehouse clubs having a negligible presence in 2016 and over the review period. Variety stores can be considered a niche channel, ...

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    Country Report

    Retailing in Romania

    Jan 2017

    The growth of retailing in 2016 was the result of the strong performance of the economy, which was able to sustain measures taken by the government such as the growth of the minimum wage by 19%, and an increase of 15% in the wages of some public ...

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