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Country Report

Germany Flag Sauces, Dressings and Condiments in Germany

| Pages: 34

Price: US$990

About this Report

Executive Summary

TRENDS

  • Sauces, dressings and condiments continued its positive development in current value terms in 2015, increasing by 1% to reach €3.6 billion. As in all years of the review period, volume development showed a much weaker performance, with a negligible negative development for the second year in a row. As this comparison of retail value and volume shows, to a considerable degree the success of the category was due to the higher prices of the products sold, which in turn was the result of an ongoing premiumisation trend within specific products, as well as a move from slightly cheaper products (such as ketchup) to slightly more expensive ones (for example table sauces, such as the booming barbecue sauces and chili sauces).

COMPETITIVE LANDSCAPE

  • Because of the many different products included in sauces, dressings and condiments, it is no surprise that the competitive environment continues to be rather fragmented, with only one player, Unilever, achieving a double-digit share of value sales in 2015. The main asset of Unilever is the Knorr brand, which has high awareness and reasonable popularity amongst German consumers. The same is true for Carl Kühne and Maggi, which follow at some distance with shares of 8%.

PROSPECTS

  • Over the forecast period to 2020, retail value sales of sauces, dressings and condiments are expected to increase by a negligible value CAGR at constant 2015 prices, reaching €3.7 billion in 2020; an increase of €71 million compared with 2015. Growth will continue to be supported by higher-value offerings and consumers trading up, which will both be backed by the ongoing diversification of the category. In volume terms stagnant development is predicted.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sauces, dressings and condiments industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sauces, dressings and condiments industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sauces, dressings and condiments in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sauces, dressings and condiments in Germany?
  • What are the major brands in Germany?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How much are consumers willing to pay for convenience?
  • What are sales opportunities for healthier products (ie, low-fat, low-salt)?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Sauces, Dressings and Condiments in Germany - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Sauces, Dressings and Condiments by Category: Volume 2010-2015
  • Table 2 Sales of Sauces, Dressings and Condiments by Category: Value 2010-2015
  • Table 3 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2010-2015
  • Table 5 Sales of Wet/Cooking Sauces by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2011-2015
  • Table 7 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2012-2015
  • Table 8 Distribution of Sauces, Dressings and Condiments by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
  • Table 11 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020

Sauces, Dressings and Condiments in Germany - Company Profiles

Unilever Deutschland GmbH in Packaged Food (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Unilever Deutschland GmbH: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Unilever Deutschland GmbH: Competitive Position 2015

Packaged Food in Germany - Industry Context

EXECUTIVE SUMMARY

Further growth of packaged food in Germany in 2015

High consumer confidence main driver of successful development

Branded products able to gain ground at expense of private label

Slower growth of dominating discounters towards end of review period

Strong performance of packaged food expected over forecast period

KEY TRENDS AND DEVELOPMENTS

High level of consumer confidence in Germany results in consumers trading up

Snacking trend impacts packaged food in Germany

Retailers looking to increase revenue and to improve margins

Freshness trend increasingly important for packaged food in Germany

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Sauces, Dressings and Condiments
    • Cooking Sauces
      • Bouillon
        • Gravy Cubes and Powders
        • Liquid Stocks and Fonds
        • Stock Cubes and Powders
      • Dry Sauces
      • Herbs and Spices
      • Monosodium Glutamate
      • Pasta Sauces
      • Wet/Cooking Sauces
    • Dips
    • Pickled Products
    • Table Sauces
      • Barbecue Sauces
      • Fish Sauces
      • Ketchup
      • Mayonnaise
      • Mustard
      • Oyster Sauces
      • Salad Dressings
      • Soy Sauces
      • Chili Sauces
      • Other Table Sauces
    • Tomato Pastes and Purées
    • Other Sauces, Dressings and Condiments

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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