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Country Report

Germany Flag Sauces, Dressings and Condiments in Germany

| Pages: 61

Price: US$900

About this Report

Executive Summary

TRENDS

  • Sauces, dressings and condiments is already a mature category in Germany; however, it is still managing to notch slight volume growth and respectable value growth in 2013 thanks to the favourable home cooking trend in Germany. The trend has increased consumers’ interest and demand for new recipes and flavours. Sauces, dressings and condiments is therefore seeing increased demand in 2013, and more products are being made available which offer convenience in preparing a wider variety of dishes.

COMPETITIVE LANDSCAPE

  • Unilever Deutschland GmbH is maintaining its top position in 2013. The company has profited from its strong presence in various categories in sauces, dressings and condiments with its Knorr brand. Aside from established branded offerings, private label also has already good acceptance within the category, with the second-ranked position held by Aldi Einkauf GmbH & Co oHG. The discounter chain has a good proportion of its shelf space allocated to sauces, dressings and condiments and benefits from German consumers’ preference for shopping in discounters.

PROSPECTS

  • In general, sauces, dressing and condiments is expected to profit from the ongoing trend of home cooking over the forecast period. Thus, despite the relative maturity of products, slight volume growth will be sustained. Within sauces, dressings and condiments, products which offer more convenience and quicker cooking processes at home are likely to become more prominent.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sauces, Dressings and Condiments industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sauces, Dressings and Condiments industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sauces, Dressings and Condiments in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sauces, Dressings and Condiments in Germany?
  • What are the major brands in Germany?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How much are consumers willing to pay for convenience?
  • What are sales opportunities for healthier products (ie, low-fat, low-salt)?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Sauces, Dressings and Condiments in Germany - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Sauces, Dressings and Condiments by Category: Volume 2008-2013
  • Table 2 Sales of Sauces, Dressings and Condiments by Category: Value 2008-2013
  • Table 3 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2008-2013
  • Table 5 Sales of Wet/Cooking Sauces by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2009-2013
  • Table 7 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2010-2013
  • Table 8 Distribution of Sauces, Dressings and Condiments by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
  • Table 11 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
  • Summary 1 Other Sauces, Dressings and Condiments: Product Types

Sauces, Dressings and Condiments in Germany - Company Profiles

Unilever Deutschland GmbH in Packaged Food (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Unilever Deutschland GmbH: Key Facts
  • Summary 3 Unilever Deutschland GmbH: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 Unilever Deutschland GmbH: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 5 Unilever Deutschland GmbH: Competitive Position 2013

Packaged Food in Germany - Industry Context

EXECUTIVE SUMMARY

German packaged food market continues to grow in 2013

Food scandals unsettle consumers during Q1 2013

Competitive pressure in the packaged food market intensifies

Discounters working on new concepts and remains the leading channel

Changing demographics and consumer behaviour will affect market performance

KEY TRENDS AND DEVELOPMENTS

Branded manufacturers try to chip away value share from private label

Internet retailing picks up gradually in packaged food

Growing ecological awareness amongst consumers drives demand for organic and environmentally-friendly-produced products

Changing demographics and lifestyles foster new retailing concepts in packaged food

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 28 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 48 Sales of Packaged Food by Category: Value 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 51 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 54 Penetration of Private Label by Category: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Sauces, Dressings and Condiments
    • Cooking Sauces
      • Bouillon/Stock Cubes
        • Gravy Cubes and Powders
        • Liquid Stocks and Fonds
        • Stock Cubes and Powders
      • Dry Sauces/Powder Mixes
      • Herbs and Spices
      • Monosodium Glutamate (MSG)
      • Pasta Sauces
      • Wet/Cooking Sauces
    • Dips
    • Pickled Products
    • Table Sauces
      • Barbecue Sauces
      • Brown Sauces
      • Cocktail Sauces
      • Curry Sauces
      • Fish Sauces
      • Horseradish Sauces
      • Ketchup
      • Mayonnaise
        • Low Fat Mayonnaise
        • Regular Mayonnaise
      • Mustard
      • Oyster Sauces
      • Salad Dressings
        • Low Fat Salad Dressings
        • Regular Salad Dressings
      • Soy Based Sauces
      • Spicy Chili/Pepper Sauces
      • Tartare Sauces
      • Vinaigrettes
      • Worcester/Steak Sauces
      • Other Table Sauces
    • Tomato Pastes and Purées
    • Other Sauces, Dressings and Condiments

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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