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Saudi Arabia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Saudi Arabia.

Saudi Arabia StatisticsConsumer Lifestyles in Saudi Arabia

Saudi Arabia Country BriefingsFuture Demographics: Saudi Arabia in 2030

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    Saudi Arabia: Country Profile

    Mar 2017

    The economy will see very modest growth in 2017. A rise in oil prices should ensure that the economy grows modestly but OPEC-inspired cuts in oil production will partially offset this benefit. To help the economy, Riyadh plans to boost public ...

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    Country Briefing

    Digital Consumer in Saudi Arabia

    Mar 2017

    The digital landscape in Saudi Arabia is undergoing the fast-paced transformation. The economic transition in the country is encouraging businesses to revise their strategies and shift towards contemporary business to consumer communication methods, ...

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    Country Report

    Adult Incontinence in Saudi Arabia

    Mar 2017

    With increased awareness about health conditions causing incontinence in Saudi Arabia, patients are gradually more willing to discuss their issues with health practitioners to take charge of their health and lives. Incontinence was previously ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Saudi Arabia

    Mar 2017

    The economy in Saudi Arabia, the GCC’s biggest economy, continued to perform well in 2016. The government, to keep pace with the global marketplace, continued to invest ?in various programmes to encourage investment in different sectors. Religious ...

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    Country Report

    Nappies/Diapers/Pants in Saudi Arabia

    Mar 2017

    The fertility rate in Saudi Arabia fell from 2.8 children born per woman in 2014 to 2.7 children born per woman in 2016, indicating a slight shifting towards smaller households. Although the fertility rate is dropping, Saudi Arabia ranked 84th among ...

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    Country Report

    Tissue and Hygiene in Saudi Arabia

    Mar 2017

    In 2016, manufacturers intensified their in-store promotions such as money-off deals, discounts, gifts and multipack offers, underpinned by the expansion of supermarkets and hypermarkets in Saudi Arabia. Consumers positively perceived those ...

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    Country Report

    Retail Tissue in Saudi Arabia

    Mar 2017

    The growth of the retail industry in Saudi Arabia, most ?notably the modern grocery retailers channel, continues to support sales growth. Modern grocery retailers continued to expand ?aggressively over the review period, a situation that provides ...

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    Country Report

    Wipes in Saudi Arabia

    Mar 2017

    Increased health concerns and fear of epidemics in Saudi Arabia have led people to become more health- and hygiene-conscious, fuelling demand for antibacterial and sanitising products in general, including wipes. Health scares continued to hit Saudi ...

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    Country Report

    Sanitary Protection in Saudi Arabia

    Mar 2017

    The number of women in the workforce in Saudi Arabia increased by 48% between 2010 and 2016 due to the Nitaqat programme. The programme was launched to encourage private companies to employ citizens and reduce unemployment rates in the Kingdom. Other...

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    Country Report

    Apparel Accessories in Saudi Arabia

    Feb 2017

    Although apparel accessories have become very popular in Saudi Arabia, similar to other categories in the apparel and footwear market, which were affected by the economic situation in Saudi Arabia, apparel accessories saw a slowdown in growth in ...

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    Country Report

    Childrenswear in Saudi Arabia

    Feb 2017

    Consumers’ purchasing power was negatively impacted by the economic situation in Saudi Arabia in 2016. This was reflected in sales of apparel and footwear, including childrenswear. However, according to the government’s projected plan, the economic ...

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    Country Report

    Footwear in Saudi Arabia

    Feb 2017

    Despite the growing youth population in Saudi Arabia and the increasing rate of employment, footwear saw a slowdown in growth in 2016, along with the majority of apparel categories. This was caused by the unstable economic situation in Saudi Arabia, ...

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    Country Report

    Hosiery in Saudi Arabia

    Feb 2017

    The apparel and footwear market in general was affected by the economic situation in Saudi Arabia, which negatively impacted consumers’ purchasing power. This was also reflected in hosiery, in which a slower growth rate of 3% was recorded in 2016 ...

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    Country Report

    Jeans in Saudi Arabia

    Feb 2017

    The youth population in Saudi Arabia is being more exposed to the Western world, and becoming more aware of global fashion trends through digital and social media. Jeans have become essential for everyday wear for younger consumers. However, the ...

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    Country Report

    Menswear in Saudi Arabia

    Feb 2017

    Although menswear is a relatively small category compared with womenswear, menswear recorded 3% current value growth in 2016, compared with 2% for womenswear. Both categories were impacted by the economic situation in Saudi Arabia, which led current ...

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    Country Report

    Apparel and Footwear in Saudi Arabia

    Feb 2017

    Womenswear remained the biggest category within apparel and footwear in 2016, followed by childrenswear then menswear. However, menswear showed the fastest growth in 2016, supported by the increasing employment rate and the number of men joining the ...

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    Country Report

    Sportswear in Saudi Arabia

    Feb 2017

    Although sedentary lifestyles in Saudi Arabia means that the sportswear category is relatively small compared with other apparel and footwear categories, growing health awareness has started to boost sales of sportswear....

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    Country Report

    Womenswear in Saudi Arabia

    Feb 2017

    Womenswear accounted for 43% of overall value sales of apparel in 2016. This percentage is approximately double that of menswear. However, menswear increased faster than womenswear in 2016, recording 3% current value growth, compared with 2% growth ...

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    Country Report

    Asian Speciality Drinks in Saudi Arabia

    Feb 2017

    Sales of Asian speciality drinks remained negligible in Saudi Arabia in 2016 due to the absence of these products in retail outlets....

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    Country Report

    Bottled Water in Saudi Arabia

    Feb 2017

    Saudi Arabia is home to the two holiest cities for Muslims, Mecca and Medina, which attract people from all over the world. In 2016, more than 1.8 million pilgrims visited the country. Furthermore, most of these people visited the country during ...

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