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Saudi Arabia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Saudi Arabia.

Saudi Arabia StatisticsConsumer Lifestyles in Saudi Arabia

Saudi Arabia Country BriefingsFuture Demographics: Saudi Arabia in 2030

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    Country Briefing

    Households: Saudi Arabia

    Sep 2017

    Saudi Arabia offers an expanding household market with relatively large households in terms of occupants. Couple-with-children families remain dominant, while the average number of children per home is high. Immigration, social and demographic ...

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    Country Report

    Car Rental in Saudi Arabia

    Sep 2017

    Car rental in 2017 registered a good performance, increasing by 4% in value sales, reaching SAR2.2 billion. Car rental recorded better value growth in 2017 than in 2016. The summer educational break usually favours the industry as it is when most ...

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    Country Report

    Airlines in Saudi Arabia

    Sep 2017

    In 2017, airlines witnessed the imposing of strict temporary travel regulations concerning security measures, but recorded a relatively high growth percentage compared with the previous year. This was because airline companies expanded their ...

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    Country Report

    Flows in Saudi Arabia

    Sep 2017

    In 2017, inbound arrivals was boosted by the near completion of the expansion of the Holy Mosque in Mecca, which can accommodate 600,000 individuals. Inbound arrivals rose by 3% in 2017. The majority of inbound arrivals are in the country for ...

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    Country Report

    Intermediaries in Saudi Arabia

    Sep 2017

    Intermediaries performed well in 2017 compared with the preceding year, with current value sales rising by 5% to reach SAR33.4 billion. Intermediaries online sales recorded faster value growth than intermediaries offline sales in 2017, due to high ...

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    Country Report

    Lodging in Saudi Arabia

    Sep 2017

    In 2017, hotels recovered well from its slowdown in 2016. Current value sales rose by 8%, whereas the category had posted a review period low of 6% in 2016. Growth is being driven by recent developments and initiatives taken by the government to ...

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    Country Report

    Online Travel Sales To Residents in Saudi Arabia

    Sep 2017

    Online travel sales to residents grew by a strong 14% in 2017 – faster than offline sales. Internet penetration is relatively high and growing in Saudi Arabia and the population is becoming more used to the idea of making purchases online, especially...

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    Country Report

    Travel in Saudi Arabia

    Sep 2017

    Saudi Arabian travel has continued to recover fast from the 2015 decline in inbound arrivals, with promising growth figures. Religious visitors have always been the main source of inbound arrivals, so the government has seized the opportunity to ...

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    Country Briefing

    Economy, Finance and Trade: Saudi Arabia

    Sep 2017

    Saudi Arabia’s economy is experiencing a slowdown that will continue in 2017, owing to lower oil prices that have adversely impacted public spending and revenues. However, substantial external and fiscal buffers have reduced the negative impact from ...

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    Country Report

    Cigarettes in Saudi Arabia

    Aug 2017

    A number of factors, such as a tax hike on tobacco, the economic situation in the country and the government’s efforts to curb smoking through legislation, had a negative effect on the growth of the tobacco market in general in Saudi Arabia in 2016, ...

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    Country Report

    Tobacco in Saudi Arabia

    Aug 2017

    In 2016, the tobacco industry in Saudi Arabia witnessed a slowdown in volume growth due to a number of factors. These included the general state of the economy, which had a significant impact on consumers’ disposable incomes, and a 100% increase in ...

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    Country Briefing

    Income and Expenditure: Saudi Arabia

    Aug 2017

    Real growth of Saudi Arabia’s consumer market decelerated markedly in 2016, due to the impact of trends in global oil prices on the country’s economic performance. This is particularly affecting spending capacity of lower-income households, due to ...

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    Country Report

    In-Car Entertainment in Saudi Arabia

    Aug 2017

    In-car entertainment continues its steep decline, due in part to the economic slowdown and increased budget consciousness among consumers in the country. Consumers have changed their priorities, moving in-car entertainment goods to the secondary ...

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    Country Report

    Computers and Peripherals in Saudi Arabia

    Aug 2017

    The computers market has been struggling for the past several years, as more consumers have shifted towards smartphones and tablets over traditional desktops and laptops. At the same time, more people have hung onto their computers longer, rather ...

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    Country Report

    Home Audio and Cinema in Saudi Arabia

    Aug 2017

    The economic downturn in Saudi Arabia has negatively affected sales of home audio and cinema products, as consumers have altered their spending priorities. Home audio and cinema is considered to be a luxury category, therefore potential product ...

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    Country Report

    Home Video in Saudi Arabia

    Aug 2017

    Consumer demand for LCD TVs declined in 2017, as the economic situation continued to have an impact on consumers' purchasing power. TV and video programmes have always had a significant social impact, for instance, families watching television ...

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    Country Report

    Imaging Devices in Saudi Arabia

    Aug 2017

    The popularity of digital cameras continues to drop in 2017. Consumers still take photos, but many are using smartphones instead, which is the major reason behind the steep drop in the imaging devices category. The convenience of smartphones, fast ...

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    Country Report

    Mobile Phones in Saudi Arabia

    Aug 2017

    The comparatively low prices of smartphones are driving the mobile phone market in Saudi Arabia in 2017. The growing availability of smartphones at a wide range of price points has boosted demand, while negatively impacting sales of feature phones, ...

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    Country Report

    Consumer Electronics in Saudi Arabia

    Aug 2017

    Over the review period, consumer spending on electronics decreased because of the period of austerity that many Saudis are facing. This has made them spend on priorities other than consumer electronics. A decline in social spending and a reduction in...

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    Country Report

    Portable Players in Saudi Arabia

    Aug 2017

    In 2017, almost all categories of portable players reported a decline in sales, with the exception of wireless speakers. The struggle in the portable players market was mainly caused by rapid penetration of smartphones that offer functionalities ...

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