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Saudi Arabia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Saudi Arabia.

Saudi Arabia StatisticsConsumer Lifestyles in Saudi Arabia

Saudi Arabia Country BriefingsFuture Demographics: Saudi Arabia in 2030

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    Megatrends

    Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey

    Dec 2017

    As modern life complicates the daily routine, consumers increasingly report the elevated importance of saving time. An enormous opportunity exists for companies to leverage the shopper journey as a method for addressing this consumer challenge. An...

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    Country Report

    Air Treatment Products in Saudi Arabia

    Dec 2017

    Harsh climatic conditions, including heatwaves, humidity as well as air pollution in most cities of Saudi Arabia continue to support the growth of air treatment products in 2017. Almost all houses in Saudi Arabia use air conditioners, and air ...

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    Country Report

    Dishwashers in Saudi Arabia

    Dec 2017

    In Saudi Arabia, newlyweds are the main target audience for dishwashers in 2017. Many newlyweds, especially due to increasing numbers of women joining the workforce, are beginning to prefer a part-time domestic worker, since they usually live in a ...

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    Country Report

    Food Preparation Appliances in Saudi Arabia

    Dec 2017

    Saudis’ ongoing social gatherings inside their homes has continuously demanded the presence of a resident maid to guarantee hospitality, especially regarding daily tasks including food preparation and cleaning. Saudis usually visit their family home ...

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    Country Report

    Home Laundry Appliances in Saudi Arabia

    Dec 2017

    Dryers are a necessity for consumers nowadays since most apartments in Saudi Arabia have no balconies to dry laundry naturally. Consumers are either buying a washing machine with a tumble dryer separately or installed on top of a fully automatic ...

    US$990
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    Country Report

    Large Cooking Appliances in Saudi Arabia

    Dec 2017

    Consumers in Saudi Arabia continue to favour Italian brands for large cooking appliances, especially for cookers like Glemgas, La Germania, Ariston, Indest, Tecnogas and Smeg as Italian brands are perceived as trustworthy and durable. Regarding ...

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    Country Report

    Microwaves in Saudi Arabia

    Dec 2017

    Today, microwaves are a necessity in every home for quick heating and defrosting due to busy lifestyles in the Kingdom. Furthermore, the increasing number of women joining the workforce due to governmental efforts through the Saudisation programme ...

    US$990
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    Country Report

    Consumer Appliances in Saudi Arabia

    Dec 2017

    Saudi Arabia continues to suffer from harsh climate conditions, including heat waves, humidity and air pollution in most cities, positively affecting consumer appliances, in particular air treatment products, refrigeration appliances, and home ...

    US$2,650
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    Country Report

    Personal Care Appliances in Saudi Arabia

    Dec 2017

    Social media influences consumers in Saudi Arabia who follow the latest fashion trends and share their images regularly on different social media platforms, driving growth of personal care appliances. Consumers in Saudi Arabia mainly prefer using ...

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    Country Report

    Refrigeration Appliances in Saudi Arabia

    Dec 2017

    Saudi Arabia’s harsh climate supports the healthy demand for refrigeration appliances, as do popular family gatherings, especially on Fridays and special occasions like Ramadan, Eid Al Fitr and Eid Al Adha....

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    Country Report

    Small Cooking Appliances in Saudi Arabia

    Dec 2017

    Coffee machines, coffee mills, fryers, electric grills, electric steamers, kettles, rice cookers, and other small cooking appliances are becoming a necessity for every home in Saudi Arabia, especially among the medium to high socio-economic classes ...

    US$990
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    Country Report

    Vacuum Cleaners in Saudi Arabia

    Dec 2017

    Consumers in Saudi Arabia favour high power vacuum cleaners starting from 1,600W. Although wet and dry vacuum cleaners are becoming popular in Saudi homes, cylinder vacuum cleaners are the most common format, valued for their dust capacity, usability...

    US$990
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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Packaged Food in Saudi Arabia

    Nov 2017

    The packaged food value sales growth rate in 2017 was still a little lower than the review period annual average, as Saudi Arabia continued to reel from economic crisis. Persistent low oil prices globally and the ongoing war with Yemen strained the ...

    US$7,150
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    Country Report

    Baked Goods in Saudi Arabia

    Nov 2017

    In the wake of the economic crisis and reduced consumer expenditure, manufacturers stepped up their activities in order to engage consumers and encourage purchases. From new product launches to aggressive promotional activities, manufacturers ...

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    Country Report

    Breakfast Cereals in Saudi Arabia

    Nov 2017

    Breakfast cereals witnessed a sharp slowdown in performance in 2016 and 2017. This was mainly due to economic turbulence, which resulted in consumers reducing their expenditure on non-essential products, including breakfast cereals. In addition, ...

    US$990
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    Country Report

    Processed Fruit and Vegetables in Saudi Arabia

    Nov 2017

    Saudi Arabia continued to witness a heavy inflow of religious visitors, who flocked to the holy cities of Makkah (Mecca) and Madinah for Umrah or Hajj in 2016 and 2017. As of June 2017, more than 6.7 million Umrah visas had been issued, with the ...

    US$990
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    Country Report

    Processed Meat and Seafood in Saudi Arabia

    Nov 2017

    Consumers in the young generation in Saudi Arabia lead increasingly busy lifestyles. Although the overall unemployment rate is significant, owing to growing efforts of the government many local men and women are entering the workforce. Some of these ...

    US$990
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