Saudi Arabia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Saudi Arabia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Saudi Arabia StatisticsConsumer Lifestyles in Saudi ArabiaSaudi Arabia Country BriefingsFuture Demographics: Saudi Arabia in 2030

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    Cat Food in Saudi Arabia

    May 2018

    Consumers in Saudi Arabia tend to prefer to own a cat rather than a dog. Compared with dogs, cats are considered cleaner and cuter, especially kittens, and cheaper to buy and maintain. Cats also consume less food than dogs and are smaller in size and...

    US$990
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    Dog Food in Saudi Arabia

    May 2018

    Dry dog food continued to lead retail volume and value sales in 2017. Owners prefer dry over wet dog food for health reasons. Dry dog food is high in vitamins and helps to regulate digestion, while strengthening teeth as dogs they have to crunch and ...

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    Other Pet Food in Saudi Arabia

    May 2018

    Bird food remained the leading type of other pet food in Saudi Arabia in 2017. However, consumers are likely to shift towards cats over birds in the medium to long term. The hot climate can make it difficult to own birds; for example, birds kept on ...

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    Pet Care in Saudi Arabia

    May 2018

    Pet care continues to record healthy retail value growth in Saudi Arabia, as the pet population and, consequently, pet ownership increase. Pet care awareness among owners is also growing as society starts to open up and become more modern. This is ...

    US$2,100
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    Pet Products in Saudi Arabia

    May 2018

    Owners increasingly treat their pets as small children and family members, rather than simple as animals. Studies have stated that pet ownership is capable of reducing stress and the blood pressure of humans and helping them to ward off or alleviate ...

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    Baby and Child-Specific Products in Saudi Arabia

    May 2018

    The expat fee of SAR1,200 per resident’s dependant, which became effective from 1 July 2017, is forcing many foreigners to send their dependants back to their home countries. Moreover, the declining birth rate in Saudi Arabia, due to the Saudisation ...

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    Bath and Shower in Saudi Arabia

    May 2018

    Fluctuating weather conditions and humidity in Saudi Arabia as well as the spread of diseases and viruses especially with the influx of pilgrims from around the world have impacted consumers’ health and hygiene practices. Today, consumers in Saudi ...

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    Colour Cosmetics in Saudi Arabia

    May 2018

    Due to fast-growing internet penetration in Saudi Arabia, fashion and beauty bloggers such as Huda Kattan, Model Roz and Maya Ahmad continues to play a vital role in educating women through tutorials on how to use colour cosmetics, new make-up ...

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    Deodorants in Saudi Arabia

    May 2018

    Ongoing heat waves in Saudi Arabia as well as increased health and hygiene awareness have prompted consumers to step up their hygiene practices and use deodorants more often. Moreover, the relatively new and evolving deodorant sticks and deodorant ...

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    Depilatories in Saudi Arabia

    May 2018

    Busy lifestyles due to ongoing social visits and gatherings in Saudi homes, and increased numbers of women entering the workforce are generating growth for quick and easy-to-use depilation methods in Saudi Arabia. The young generation who previously ...

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    Fragrances in Saudi Arabia

    May 2018

    Fragrances are essential to both men and women in Saudi Arabia and are available in Oriental and Western types. Saudis appreciate and admire Oriental fragrances which are by nature unisex especially oud, sandalwood, amber, musk, and rose. Many ...

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    Hair Care in Saudi Arabia

    May 2018

    Despite the fact that women in Saudi Arabia are obliged to cover their hair in public areas, both men and women constantly take good care of their hair. While low socioeconomic class consumers typically opt for natural oils and ingredients depending ...

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    Mass Beauty and Personal Care in Saudi Arabia

    May 2018

    For everyday use, consumers in Saudi Arabia prefer to purchase mass beauty and personal care products due to the high consumption of such products as well as increased prices. Mass beauty and personal care is not limited to low and mid socioeconomic ...

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    Men's Grooming in Saudi Arabia

    May 2018

    Saudi men pay considerable attention to their appearance and daily grooming, and usually follow the latest trends in fashion and beauty. However, the majority of men in Saudi Arabia still visit a barber or spa for personal grooming on a regular ...

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    Oral Care in Saudi Arabia

    May 2018

    Miswak (a teeth-cleaning twig made from the arak tree) has traditionally been used by Muslims, particularly during the holy month of Ramadan since it is allowed while Muslims fast. Moreover, pilgrims performing Umrah and Hajj like to purchase it for ...

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    Beauty and Personal Care in Saudi Arabia

    May 2018

    The major socioeconomic reform negatively affecting the beauty and personal care consumer base in the country is Saudisation. Expats are slowly leaving the country. On the other hand, the slow integration of Saudi nationals into the labour force ...

    US$2,650
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    Premium Beauty and Personal Care in Saudi Arabia

    May 2018

    The ongoing expansion of chemists/pharmacies such as Nahdi and Al-Dawaa and drugstores/parapharmacies such as Boots and Whites in the number of their retail outlets where dermocosmetics intensified their promotional campaigns through 2+1 and 50% off ...

    US$990
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    Skin Care in Saudi Arabia

    May 2018

    Increasing care and consciousness about personal appearance is impacting skin care growth due to the high number of Saudis joining the workforce, and the increased influence of fashion and beauty bloggers. However, women remain the dominant audience ...

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    Sun Care in Saudi Arabia

    May 2018

    Since women are obliged to wear an Abaya and cover their hair with a veil in public areas according to Saudi Arabia’s rules and regulations, sun care remains a minor category in beauty and personal care. Consumers of sun protection and aftersun ...

    US$990
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    Country Profile

    Country Profile

    Saudi Arabia: Country Profile

    May 2018

    The economy will grow modestly after contracting in 2017. Private consumption will see subdued gains. Oil prices will rise but OPEC’s decision to extend its oil cap until the end of 2018 will limit benefits. Riyadh intends to spend 50 billion riyals ...

    US$150
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