The economy will see unusually modest growth in 2017. Riyadh plans to boost public spending but the scope may be cut back if oil revenue projections prove to be too optimistic. Growth in the non-oil sector will rise to around 2% in 2017. OPEC’s ...

Saudi Arabian women are embracing modern lifestyle values, inspired by the West. Not only they are becoming exposed to the world through growing internet penetration, but also as they enter the workforce in large numbers. For them, appearing in good ...

Saudi Arabian women are rapidly entering the workforce. This has especially accelerated as the government is keen to improve overall employment rates and is also encouraging the entry of women into the workforce. As of 2015, more than 350,000 women ...

As health consciousness continues to increase in the country, manufacturers of fortified/functional beverages are investing heavily in the launch of new flavours and adding nutrients to them. The manufacturers are also ensuring that nutrients are ...

Modern Saudi Arabian women are embracing the modern lifestyle more openly than previous generations did.They are now actively taking to social media in order to understand global trends as well as express their own opinions and interests. As a ...

Although there is a marked increase in the health consciousness among a certain segment of the Saudi Arabian population, there are very limited health and wellness food products that are gaining consumer attention. Consumers are largely aware of ...

Obesity is becoming a growing health concern for Saudi Arabia. Over 62% of the population is obese or overweight and the numbers continue to grow. Because of this, illnesses such as diabetes, bone health problems, hypertension and other ...

Many naturally healthy products that Saudi Arabians tend to consume are an important part of their meals, which date back centuries. Some of the biggest naturally healthy products such as sour milk, honey and olive oil, are widely consumed. ...

Organic beverages remained absent from Saudi Arabia in 2016....

The local economy is experiencing one of its most turbulent times since the Gulf War. The situation began in 2015 when oil prices started to decline globally. Since the Saudi Arabian economy is heavily dependent on oil revenue, it started to witness ...

Health and wellness displayed an improved performance in 2016 compared to the review period volume CAGR. The growth was due to various public awareness campaigns by the government, as well as manufacturers’ activity centred on new product development...

The rapidly increasing young population in Saudi Arabia, along with the preference for Westernised lifestyles, remained the main drivers for sales of beer. Nonetheless, due to Islamic restrictions on alcohol, the majority of consumers settle for the ...

The non/low alcohol beer category in Saudi Arabia grew steadily over the review period, recording total value growth of 3% in 2015. Nonetheless, the category stalled in 2016 as a result of overall weak demand in the country driven by the unfavourable...

Growth in cat food in 2017 has started to pick up as young and more modern Saudi generations rapidly embrace Western lifestyles. Despite growing economic troubles, the cat population is continuing to grow. Some consumers are switching to cheaper ...

In 2017, the growth of the dog population, and hence also dog food, continues to be hampered by cultural and religious traditions. Islam forbids the keeping of dogs as pets unless for security purposes. Hence, most dog owners in the country continue ...

Other pet food is expected to maintain healthy growth in 2017 thanks to its current low sales base. The category is benefiting from the fact that other pets are often seen as low maintenance options, while aquariums and bird cages can also serve as ...

Pet care continued to perform well in 2017 despite a turbulent economic climate. Growth derived from the increasing pet population, a widening variety of products in pet shops as well as supermarkets and hypermarkets and further activity from the ...

In 2017, the pet products category appears to have been impacted by growing economic turbulence. While demand for various products remains significant, there seems to be a shift towards more economical offerings, with this expected to continue over ...

Petrol prices in Saudi Arabia increased by more than 50% in 2016. Together with the official government policy of Saudisation, whereby private businesses are encouraged to employ native Saudis rather than expatriates, this significantly increased ...

Saudi Arabia’s large population of young adults was the primary contributor to continued growth in current value sales for cafés/bars in the country in 2016. Independents remained dominant within the category, claiming an overall value sales share of...