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 Market Research for Saudi Arabia

Euromonitor publishes reports on industries, consumers and demographics in Saudi Arabia.

  • Industry specific reports offer insight into market size and market share in Saudi Arabia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Saudi Arabia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Saudi Arabia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Saudi Arabia statistics factfile.

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Country Report

Insecticides in Saudi Arabia

Insecticides saw strong new product development towards the end of the review period, with this supporting ongoing growth in 2010. Players focused on offering greater convenience, such as with Saudi Johnson’s Raid Electric Diffuser. This is an ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Laundry Care in Saudi Arabia

Both economy and value-added laundry care saw a strong performance at the end of the review period. Economic concerns resulted in many low-income consumers seeking out the lowest possible prices, which benefited economy brands and those that used ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Home Care in Saudi Arabia

Home care saw good growth for the review period as a whole, as economic growth resulted in rising disposable income levels for all income groups. Low-income consumers were thus able to afford a widening range of home care, while mid-income consumers ...

Feb 2012 | $2,400| Add to cart | View details ›

Country Report

Polishes in Saudi Arabia

In common with many product areas across home care, polishes benefited from a number of trends towards the end of the review period. A growing consumer focus on buying effective cleaning products was driven by larger, busier and dustier cities and ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Surface Care in Saudi Arabia

Growth in surface care was driven by a growing interest in antibacterial products towards the end of the review period. This was partly linked to fears over the swine flu epidemic of 2009, while increasingly crowded cities and urbanisation also ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Toilet Care in Saudi Arabia

Growth in toilet care products was driven by strong advertising at the end of the review period, particularly from Reckitt Benckiser’s leading brand Harpic. This brand used frequent TV advertising, print and billboard advertising and in-store ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Air Care in Saudi Arabia

Air care continued to benefit from strong advertising support in 2010, with this boosting consumers’ awareness of the brands on offer and also creating a perceived need for air care in many households. Advertising was particularly strong for leading ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Bleach in Saudi Arabia

Bleach saw its strongest volume performance of the review period in 2010, with a rise of 4%. Growth was boosted by a number of factors. Firstly, the swine flu epidemic of 2009 resulted in many consumers becoming more concerned about germs and ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Dishwashing in Saudi Arabia

There was a growing consumer focus on hygiene towards the end of the review period, with this linked to fears over the swine flu epidemic and also to increasingly overcrowded cities. As a result, there was a growing interest in antibacterial hand ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Retail Tissue in Saudi Arabia

There was growing polarisation within retail tissue at the end of the review period. Many consumers sought to economise when buying these products, with this trend encouraged by the widening distribution of economy bulk packs and lower-priced ...

Jan 2012 | $900| Add to cart | View details ›

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Books more ›

Reference Book

The New Arab Consumer 2012

Oct 2011

Reference Book

Retail Trade International - special price for libraries

Oct 2010

Reference Book

World Environmental Databook

May 2010