Singapore

2020 saw shipments of smartphones decline globally, which were also felt in Singapore. In addition, inflation and macro concerns also played roles as consumers looked to reduce their expenditure wherever possible, including postponing upgrades on…

Most new vehicles sold in Singapore feature built-in entertainment systems that are constantly improving in quality, due to investments by car manufacturers which are incorporating advanced driver assistance systems technology. These systems help…

The popularity of imaging devices continues to decline as part of a long-term trend in Singapore, as many local consumers prefer to use their smartphones to take photographs and videos. The quality of smartphone cameras is constantly improving due to…

Retail volume and value sales of home video (comprising solely of televisions following the exit of video players in 2021 due to a greater switch to digital streaming services) recorded single-digit declines in 2022, as the category continued to…

Demand for home audio and cinema continues to slowly decline in 2023, as part of a longer-term trend evident throughout the review period, except for a marginal upturn in retail volume sales of home cinema and speaker systems in 2020 due to pandemic…

TWS earbuds continues to experience dynamic current value and retail volume growth in 2023. Many brands have entered the space in recent years to offer alternatives to Apple's AirPods across a spectrum of price points. These efforts have made TWS…

Following marginal declines the previous year, sales of consumer electronics, in both retail volume and current value terms, are growing in 2023. Despite the post-pandemic aftermath, including reduced demand for computers and peripherals for home…

The pandemic-induced demand for computers in Singapore, particularly for laptops, has waned, with volume sales continuing to decline in 2023 as life returns to normal. A sales boom due to online learning, remote working policies and greater time…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends.

For beauty and personal care packaging, HDPE bottles continued to be the leading pack type in Singapore in unit volume terms in 2022. HDPE is known for its excellent durability and strength, which ensures that the contents are safeguarded from…

2023 has proven to be challenging for overall sweet biscuits, snack bars and fruit snacks in retail volume terms, with sales expected to decline compared with 2022. However, the category is set to see continued retail current value growth. As…

Retail volume sales of sugar confectionery have been struggling to maintain growth in 2023, due to the growing health and wellness trend, as local consumers are increasingly concerned about their sugar intake, as well as seeking to avoid unnecessary…

Snacks is set to see an increase in retail current value terms in 2023, with similar trends from 2022 persisting. The prevailing high cost of living and price rises will continue to drive current value growth across all snacks categories. In turn,…

Unit prices of savoury snacks, in particular salty snacks, have continued to increase in 2023. This is being driven by steep increases in production costs due to escalating palm oil prices after Indonesia’s export ban, and is expected to result in a…

Demand for ice cream is expected to continue growing in both retail volume and current value terms in 2023, driven by consumers’ desire for indulgence, yet growth is set to be at more moderate rates than in 2022. In retail volume terms, apart from…

With the rising cost of raw materials for chocolate confectionery, such as dairy ingredients, cocoa beans, sugar, and oil, many brands are actively seeking ways to improve their profit margins, such as reducing production costs by pushing product…

After the emergence of the pandemic in 2020, on-trade sales of wine plummeted. This was followed by a strong rebound and renewed interest in 2021 and 2022, although on-trade demand had yet to completely normalise to the pre-pandemic level in 2022.…

In 2022, enthusiastic bar-goers drove strong on-trade volume growth for spirits. The full reopening of nightlife venues drove the growth of Singapore’s bar and cocktail scene, as businesses saw a rise in reservations. Singapore has a world-renowned…