Singapore

The majority of consumers in Singapore try to positively impact the planet, leading to a rising amount of Meat Avoiders, who are willing to pay more for sustainable options. Utilising the vegetarian claim would appeal to these consumers, while…

In 2023, demand for vacuum cleaners in Singapore remains stable, supported by significant technological advancements and a greater focus on hygiene since the pandemic. However, consumers’ priorities are shifting. With COVID-19 spreading widely in…

In 2023, retail volume growth of small cooking appliances in Singapore continues to slow, although frequent discounting and promotional activities are supporting the category’s overall positive performance. In addition, the completion of new housing…

The Samsung Bespoke line has garnered significant popularity and attention within the dynamic market of Singapore. This innovative and customisable range of home appliances has struck a chord with Singaporean consumers, offering them a unique blend…

In Singapore, COVID-19 restrictions on outdoor and group activities were relaxed from April 2022. As a result, consumers started to return to the office more frequently. This shift led to increasing awareness of physical appearance. Despite being…

In the bustling environment of Singapore, where time is a precious commodity and space is often at a premium, the microwave has evolved from a mere kitchen appliance into a modern day necessity. This transformation can be attributed to several key…

Ovens have emerged as an intriguing example of the interplay between aesthetic allure and practical functionality. While these kitchen appliances hold a significant place in modern homes for their visual appeal and potential for culinary…

Front-loading automatic washing machines have gained significant popularity in Singapore due to their efficiency, performance, and space-saving designs. In a city where space is often limited, the practical advantages of front- load options make…

While food preparation appliances experienced an uptick in demand in 2020 due to pandemic-induced lockdowns, the positive trend was temporary as the category returned to volume declines in 2021 and 2022, as many Singaporeans started to cook less at…

The adoption of dishwashers in Singapore has experienced a noteworthy surge, driven by growing awareness of the manifold benefits they offer to modern households. As residents of this vibrant city increasingly seek solutions that optimise time,…

A significant contributor to flat growth in major appliance sales is the prevailing economic conditions in Singapore. Economic fluctuations, stagnant wage growth, and high living costs can influence consumer decisions. In such conditions, consumers…

While overall retail volume growth of air treatment products has slowed in 2023 compared to 2022, growth rates remain significantly higher than pre-pandemic levels for the second consecutive year since all COVID-19 restrictions were removed. Even…

Consumer lending in Singapore is exhibiting positive growth in 2023, displaying a robust recovery from the pandemic's impact since 2022. Notably, card lending has emerged as a significant driver of growth in overall consumer lending, coinciding with…

Following the pandemic, card lending, contributing to over 60% of consumer credit gross lending in Singapore, has witnessed significant growth, largely propelled by the enduring trend of revenge travel. The resumption of travel and tourism activities…

With restrictions and lockdowns having been fully lifted in Singapore, womenswear has been rebounding from the significant drop in sales seen in 2020 due to the pandemic. The category is still not expected to reach the pre-pandemic levels of retail…

Sportswear is expected to experience dynamic growth in retail current value terms in 2023, with this also set to continue over the forecast period. The demand for sportswear is being driven by an increasing number of people in Singapore participating…

EZ-link, the leading open-looped pre-paid card in Singapore, has significantly benefited from the resumption of regional travel. Not only has EZ-link gained traction among tourists visiting Singapore, who find it a convenient payment solution for…

Menswear in Singapore has been regaining momentum after the significant pandemic-induced decline seen in 2020. Although the category is not expected to fully recover to the pre-pandemic levels of retail volume and current value sales in 2023, it is…

Denim on denim has made a comeback in 2023, with both men and women sporting this trend. The denim on denim trend involves pairing denim bottoms such as jeans, with a denim jacket or top. Brands have been seen to launch more denim products, and even…

Hosiery is set to see strong retail volume and current value growth in 2023, especially non-sheer hosiery, owing to the athleisure trend in the region. As more people are starting to dress casually and prioritise comfort, sneakers have more often…