Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Singapore continues to recover strongly in 2023. While the travel and tourism industry in Asia Pacific experienced a slow recovery during the early stages of reopening, Singapore has managed to stay ahead. However, the primary inbound source markets,…
While the tourism industry in Asia Pacific was experiencing a slow recovery during the early stages of reopening, Singapore managed to stay ahead. In fact, Singapore welcomed travellers who were completely vaccinated when its border reopened in April…
Sports nutrition consists of both protein and non-protein products in Singapore. The former dominates local sales, covering protein/energy bars, sports protein powder (the largest value category) and sports protein RTD. One factor explaining the lack…
The pandemic brought about a lot of interest in the topic of immunity in the consumer health industry. Many pharmaceutical companies, including the renowned French company Sanofi, have started establishing vaccine facilities to combat future…
Targeted marketing techniques such as segmentation and positioning have proven to be effective in boosting sales of paediatric consumer health products. Local brands seem to understand the concerns of parents when it comes to the wellbeing of their…
Due to the lifting of restrictions on group sizes and outdoor activities in April 2022, more people in Singapore started going back to the office for work. According to Euromonitor International’s Voice of the Consumer: Nicotine survey, smoking has…
In 2022, Singapore witnessed resurgence in light vehicle and car rental sales, although it was slowed by rising prices of certificates of entitlement (COE). Singapore’s commitment to reduce land transport emissions by 80% from the 2016 peak by 2050,…
In 2023, the average daily room rate in Singapore, across different hotel tiers, continued to reach an all-time high due to two major reasons, namely the labour shortage and increased demand from Chinese tourists. Singapore was no exception to the…
Many consumer health categories were affected by lockdowns in Singapore during the pandemic in 2020, when most people were mandated to stay at home. Nonetheless, herbal/traditional products remained resilient, with overall current value sales seeing…
Amidst the COVID-19 pandemic, consumers increasingly struggled with dry eye disease, which led to increased referrals to the Singapore National Eye Centre. Due to changing consumer habits, dry eye disease became more prevalent as more people worked…
With the removal of restrictions on dining-in at foodservice establishments, and more people returning to the office for work, consumers are experiencing more frequent incidences of gastrointestinal problems caused by eating out. While many people…
Aligned with increased health consciousness and the desire to ensure preventive health, dietary supplements is set to record significant growth in 2023. Combination dietary supplements is expected to continue to be the largest category within dietary…
The social restrictions in Singapore at the start of the pandemic led to less time spent outside the home, and therefore less concern about looks. This contributed to volume and current value declines for hair loss treatments and medicated shampoos…
The pandemic brought about a huge increase in sales of cough, cold and allergy (hay fever) remedies, especially from the end of 2021, with later COVID-19 variants being revealed to have unique symptoms resembling those of the common cold. In February…
With the threat of the pandemic leaving people’s minds in 2023, growth in consumer health in Singapore is set to stabilise, due to the gradual normalisation of consumers’ lives. With the majority of the population vaccinated, and COVID-19 likened to…
Business travel is experiencing a significant rebound in 2023, driven by the recovery of MICE events (Meetings, Incentives, Conferences, and Exhibitions), and complemented by sustainable initiatives. The return of well-known international events in…
Due to the high rates of vaccination amongst Singaporeans, systemic analgesics were purchased in high quantities in 2022 to fulfil the demand to self-medicate amidst post-vaccination symptoms and common cold symptoms from later variants of the…
As it worked to recover from the pandemic's effects, the aviation sector generally confronted substantial problems in terms of staffing and fleet capacity. First of all, staffing became one of the biggest challenges for its recovery. Airlines lost a…
Despite a marginal decline in 2022 compared to the surge in demand during the pandemic and subsequent home seclusion, retail unit volumes of nuts and seed based spreads packaging, the largest category in sweet spreads packaging in Singapore, remained…
Whilst holding marginally lower retail unit volume share compared to 2020, when pandemic-induced home seclusion led to a surge in home cooking and the reliance on various sauces, dips, and condiments, recipe sauces packaging returned to growth in…