Singapore

Ageing, migration and generational shifts are shaping Singapore’s demographic landscape. Economic turbulence has led to more people adopting cautious consumption patterns and budgeting. The number of seniors is projected to increase substantially by…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in…

Value sales of premium and luxury cars rose by 8% to total SGD4.5 billion in 2023, as higher-income consumers chose to buy a new luxury car, showing resilience in the face of macroeconomic headwinds. Wealth determines the degree of demand that exists…

Personal luxury retail value sales increased by 9% in 2023 to total SGD6.2 billion, supported by growth recorded by leading brand providers, such as Rolex Singapore Pte Ltd and Chanel (S) Pte Ltd. 2023 sales growth was fuelled by investment in luxury…

Retail value sales of luxury goods in Singapore increased by 11% in 2023 in current terms, to total SGD12.4 billion. Development was still widely defined by recovery and a return to more normal consumer behaviour in terms of working, shopping,…

Value sales of fine wines/champagne and spirits grew by 14% to total SGD99 million in 2023, as a result of a consumer desire to have fun and enjoy experiences after the pandemic. Socialising is a priority pastime for many consumers, following on from…

Tourist visitor levels in Singapore were seen to rebound in 2023, despite global macroeconomic pressures such as high inflation and the rapid escalation of living costs. This represented an improvement on 2021 and 2022, when restrictions related to…

Commencing from 30 December 2022, the Singapore government imposed colour-coded mandatory nutrition labelling for pre-packaged beverages covered by the scheme. The Nutri-Grade scheme dictates that Nutri-Grade beverages that are graded C or D…

The growth and adoption of other plant-based milk has flourished through foodservice, particularly fast-growing chained specialist coffee shops. In recent years, different other plant-based milk options have become more widely available in…

Consumers in Singapore have access to a wide variety of cream. These include fresh and long-life whipping cream, light cream, sour cream, and speciality creams such as clotted cream. These products are available in different fat content options to…

In Singapore, inflation has been on the rise in milk, primarily due to global supply chain disruptions caused by the COVID-19 pandemic. As a result, dairy farmers are struggling to meet the growing demand for milk, leading to higher prices for…

In 2023, retail volume sales of dairy products and alternatives in Singapore are set to see a slight decline after the pandemic-led boom in 2020, which was an exceptional year in which several categories, such as fresh milk, saw a spike in retail…

In 2023, the High Court of Singapore ruled that the term “Parmesan” is a translation of the Italian term “Parmigiano Reggiano”. According to the ruling, only Parmigiano Reggiano DOP (Denominazione di Origine Protetta) cheese produced in a particular…

Butter and spreads is set to continue to record a decline in retail volume sales in 2023, due to normalisation of sales following a spike in 2020, when home seclusion during pandemic lockdowns promoted home cooking and baking. Following the lifting…

Milk formula in Singapore is set to see a continued decline in retail volume sales in 2023, impacted by the resumption of travel across the Singapore-Malaysia land borders. From 1 May 2022, cross-border public bus services (SBS Transit Ltd, SMRT…

Sales in foodservice establishments were severely affected in 2020 by social distancing measures and lockdown restrictions introduced to try and contain the spread of the COVID-19 virus. The implementation of Singapore’s “Circuit Breaker” measures…

Singapore’s economic freedom is the best in the world, although civil liberties are restricted and corruption is on the rise. Economic momentum is slowing and the external sector is susceptible to global cyclical changes, but inflation is well…

The number of households is set to increase moderately in Singapore over 2022-2027, with couples with children remaining the dominant household type. In 2022, household spending was affected by inflation, which stood at 6.1%, elevating living costs.…

In line with review period trends, demand for wearable electronics in Singapore continues to rise in 2023. The primary driver is smart wearables, recording another year of double-digit retail volume growth, while dynamic current value growth is…

Following the exit of portable media players from Singapore in 2022, wireless speakers is the only product category to drive demand for portable players in 2023. The convenience and ease of use make wireless speakers a popular device in the local…