Singapore

Targeted marketing techniques such as segmentation and positioning have proven to be effective in boosting sales of paediatric consumer health products. Local brands seem to understand the concerns of parents when it comes to the wellbeing of their…

Butter and spreads is set to continue to record a decline in retail volume sales in 2023, due to normalisation of sales following a spike in 2020, when home seclusion during pandemic lockdowns promoted home cooking and baking. Following the lifting…

Most new vehicles sold in Singapore feature built-in entertainment systems that are constantly improving in quality, due to investments by car manufacturers which are incorporating advanced driver assistance systems technology. These systems help…

While overall retail volume growth of air treatment products has slowed in 2023 compared to 2022, growth rates remain significantly higher than pre-pandemic levels for the second consecutive year since all COVID-19 restrictions were removed. Even…

Amid upcoming tightened regulations on the advertising of high sugar drinks and ongoing inflationary pressures, soft drinks are expected to downsize in terms of pack sizes to better accommodate impulse consumption occasions. Commencing on 30 December…

The pandemic-induced demand for computers in Singapore, particularly for laptops, has waned, with volume sales continuing to decline in 2023 as life returns to normal. A sales boom due to online learning, remote working policies and greater time…

Retail demand for processed meat, seafood and alternatives to meat marginally increased in 2023, following a slight drop the previous year when demand was affected by high inflationary pressures from supply chain disruptions and geopolitical…

The recovery of the tourism industry and the thriving food and beverage (F&B) sector in Singapore are catalysts for the sustained growth across Away-From-Home (AFH) tissue categories. As both domestic and international tourism gradually rebound, and…

Singapore’s Ministry of Health implemented a Nutri-grade labelling system on 30 December 2022. The regulation affects all pre-packaged beverages and beverages from automated dispensers sold in Singapore. Under the scheme, Nutri-Grade beverages with a…

Increased adoption of home cooking and heightened health-consciousness among local consumers since the pandemic have led to growing interest in greater product variety and nutritional options available in retail channels for cooking ingredients and…

In 2023, retail volume sales of dairy products and alternatives in Singapore are set to see a slight decline after the pandemic-led boom in 2020, which was an exceptional year in which several categories, such as fresh milk, saw a spike in retail…

Due to the lifting of restrictions on group sizes and outdoor activities in April 2022, more people in Singapore started going back to the office for work. According to Euromonitor International’s Voice of the Consumer: Nicotine survey, smoking has…

Following a surge in demand for processed fruit and vegetables during the pandemic in Singapore, thereby boosting packaging, as local consumers looked to stock up on shelf stable essentials to avoid regular visits to grocery stores, retail unit…

Commencing from 30 December 2022, the Singapore government imposed colour-coded mandatory nutrition labelling for pre-packaged beverages covered by the scheme. The Nutri-Grade scheme dictates that Nutri-Grade beverages that are graded C or D…

In April 2022, all nightlife-related businesses in Singapore were permitted to fully reopen, including bars, pubs, discotheques, and nightclubs. During the Circuit Breaker period in April and May 2021, all on-trade establishments were forced to close…

The financial cards and payments landscape in Singapore has experienced notable transformations as the nation progresses towards its goal of becoming a cashless society. This evolution has been primarily driven by the rise of digitalisation,…

This report provides valuable insights into product innovation in Singapore, analysing data from Euromonitor’s Innovation platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and sub-brand launch…

While retail unit volumes of processed meat and seafood packaging recorded a marginal decline in 2022 compared to the highs of 2020, following the emergence of the pandemic and prolonged home seclusion, they remained higher than 2019 levels.

Value sales of fine wines/champagne and spirits grew by 14% to total SGD99 million in 2023, as a result of a consumer desire to have fun and enjoy experiences after the pandemic. Socialising is a priority pastime for many consumers, following on from…

Demand for home audio and cinema continues to slowly decline in 2023, as part of a longer-term trend evident throughout the review period, except for a marginal upturn in retail volume sales of home cinema and speaker systems in 2020 due to pandemic…