Singapore

On-trade volume sales of carbonates are set to record another year of growth in 2023, continuing to rebound after the decline seen in 2020, with growth being driven by reduced sugar carbonates. Meanwhile, off-trade volume growth of carbonates is…

The majority of consumers in Singapore try to positively impact the planet, leading to a rising amount of Meat Avoiders, who are willing to pay more for sustainable options. Utilising the vegetarian claim would appeal to these consumers, while…

Following the pandemic, card lending, contributing to over 60% of consumer credit gross lending in Singapore, has witnessed significant growth, largely propelled by the enduring trend of revenge travel. The resumption of travel and tourism activities…

Credit card transactions in Singapore have sustained considerable growth in both total retail value and transaction volume, owing to the resurgence of the travel industry in Asia Pacific. This revival of travel has become the key growth driver for…

The global energy crunch in 2022 led to cost inflation which adversely impacted Singapore’s import-reliant snacks industry, resulting in price-sensitive consumers’ shift to favouring snacks in larger pack sizes which offer better value for money.…

In Singapore, fluctuating community COVID-19 cases in 2020 and 2021 caused residents to become more reluctant to spend time outdoors. While there was a consistent interest in fitness for health improvement, many individuals formed the habit of…

Singapore continues to recover strongly in 2023. While the travel and tourism industry in Asia Pacific experienced a slow recovery during the early stages of reopening, Singapore has managed to stay ahead. However, the primary inbound source markets,…

Retail volume sales of cigarettes continued to decline in 2022, taking them below pre-pandemic levels. The economy price band was the least impacted by retail volume declines, aided by some consumers trading down to more affordable brands.…

The extension of smoking prohibited areas was implemented on 1 July 2022 to incorporate new premises. Smoking at reservoirs, selected public parks, and gardens was last revised in June 2016 in an effort to protect non-smokers who visit these areas…

Menswear in Singapore has been regaining momentum after the significant pandemic-induced decline seen in 2020. Although the category is not expected to fully recover to the pre-pandemic levels of retail volume and current value sales in 2023, it is…

Vitamins is set to continue to see stable growth in Singapore in 2023, with multivitamins expected to perform slightly better than single vitamins due to Singaporeans’ preference for convenience and multifunctional products. At the same time, there…

Sports nutrition consists of both protein and non-protein products in Singapore. The former dominates local sales, covering protein/energy bars, sports protein powder (the largest value category) and sports protein RTD. One factor explaining the lack…

The social restrictions in Singapore at the start of the pandemic led to less time spent outside the home, and therefore less concern about looks. This contributed to volume and current value declines for hair loss treatments and medicated shampoos…

Retail value sales of luxury goods in Singapore increased by 11% in 2023 in current terms, to total SGD12.4 billion. Development was still widely defined by recovery and a return to more normal consumer behaviour in terms of working, shopping,…

Consumers in Singapore have access to a wide variety of cream. These include fresh and long-life whipping cream, light cream, sour cream, and speciality creams such as clotted cream. These products are available in different fat content options to…

Singapore’s economic freedom is the best in the world, although civil liberties are restricted and corruption is on the rise. Economic momentum is slowing and the external sector is susceptible to global cyclical changes, but inflation is well…

Following the exit of portable media players from Singapore in 2022, wireless speakers is the only product category to drive demand for portable players in 2023. The convenience and ease of use make wireless speakers a popular device in the local…

Following marginal declines the previous year, sales of consumer electronics, in both retail volume and current value terms, are growing in 2023. Despite the post-pandemic aftermath, including reduced demand for computers and peripherals for home…

After the emergence of the pandemic in 2020, on-trade sales of wine plummeted. This was followed by a strong rebound and renewed interest in 2021 and 2022, although on-trade demand had yet to completely normalise to the pre-pandemic level in 2022.…

Baby and child-specific products in Singapore continued to grow at a stable rate in current value terms in 2023, regardless of the declining birth rate in the country. One of the reasons for this is that there have been an increasing number of brands…