Singapore

Retail volume growth of breakfast cereals notably slowed in 2023 as inflationary pressures weighed down on consumers’ food budgets. Breakfast cereals, considered a less essential choice, saw consumers switching to other more affordable breakfast…

Processed fruit and vegetables only recorded marginal retail volume growth in 2023, following a dip in 2022 due to rising unit prices, which saw consumers switching to fresh fruit and vegetables. The inevitable price hikes diminished the cost…

Retail demand for processed meat, seafood and alternatives to meat marginally increased in 2023, following a slight drop the previous year when demand was affected by high inflationary pressures from supply chain disruptions and geopolitical…

While retail demand for rice, pasta and noodles marginally increased as a whole in 2023, as consumers continued to cook more frequently at home amid the high cost of living pressures, growth patterns differed across the category. While retail volume…

Staple foods in Singapore continued to experience marginally higher average unit prices from the lingering effect of the inflationary wave in 2022. Climate change and geopolitical risks further impacted global food production and supply chains,…

In 2022, packaging trends in Singapore were significantly shaped by sustainability and consumer preferences. A study conducted by the Singapore Environment Council (SEC) revealed that 70% of consumers in Singapore were concerned about the…

The use of natural ingredients in air care is gaining substantial appeal among consumers in Singapore. This growing trend reflects a shift towards more sustainable and environmentally-friendly choices, aligning with the increasing awareness and…

Despite stable demand in 2023, concerns regarding the use of bleach have become increasingly pronounced in Singapore, reflecting a growing awareness of its potential effects on both human health and the environment. As individuals become more attuned…

The expansion of dishwashing faces constraints in Singapore, primarily attributed to the advent of the "new normal" lifestyle, characterised by the increased prevalence of food ordering through platforms such as Grab. This shift in consumer behaviour…

The home care industry in Singapore is undergoing significant shifts in consumer preferences and behaviour, driven by a combination of health consciousness, environmental awareness, and changing lifestyles. While the increase in dengue cases…

The surge in dengue cases, attributed to the increase in construction activities in Singapore, is likely to have been one factor supporting demand for home insecticides in 2023, and possibly future sales. As construction projects create conducive…

As inflation continued to impact Singapore's economy in 2023, resulting in rising prices of many goods and services, local consumers started to carefully consider their purchasing decisions. Laundry care sales, encompassing popular products such as…

Value sales of shoe polish experienced a marginal increase in 2023, attributed in part to the occurrence of more military exercises in Singapore. This uptick can be linked to the specific needs and preferences within the military community, as well…

As life outside of the home resumes post-pandemic in Singapore, a discernible trend is emerging, with reduced emphasis on cleaning within households. This shift in cleaning practices is having a significant impact on volume sales of surface care,…

The resumption of post-pandemic activities in Singapore has contributed to a flat performance by toilet care in retail volume terms. As individuals and communities transition towards a semblance of normalcy, there is a perceptible shift in consumer…

The recovery of the tourism industry and the thriving food and beverage (F&B) sector in Singapore are catalysts for the sustained growth across Away-From-Home (AFH) tissue categories. As both domestic and international tourism gradually rebound, and…

Despite the declining female demographic aged 12-54, menstrual care continued to register low positive year-on-year growth in current value terms while retail volume transactions faced a small decline. While the threat of the COVID-19 pandemic no…

Overall, the nappies/diapers/pants category registered strong growth in 2023 in both current retail value and retail volume. While the majority of the category growth can be attributed to price hikes due to the increase in raw material pricing and…

Retail adult incontinence continues to lead category growth across the tissue and hygiene categories, with low double-digit growth in current retail value and close to double-digit growth in retail volume in 2023. This is a reflection of the…

In Singapore, there has been a discernible uptick in the demand for premium tissue products, particularly in the realm of toilet paper. Consumers are increasingly gravitating towards higher-quality options, reflecting a shift in preferences towards a…