Snacks in Nigeria

July 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Nigeria?
  • Which are the leading brands in Snacks in Nigeria?
  • How are products distributed in Snacks in Nigeria?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Nigeria?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Download Table of Contents

Snacks in Nigeria

Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Distribution of Snacks by Format: % Value 2018-2023
Table 8 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 9 Forecast Sales of Snacks by Category: Value 2023-2028
Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in Nigeria

KEY DATA FINDINGS

2023 sees persistent decline in volume sales for chocolate confectionery
Value sales growth propelled by unit price increase
Local player Dùne stands out in 2023
Anticipated economic recovery to fuel demand
Novelty appeal caters to younger consumers
Intensified competition to be led by local players
Table 12 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 13 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 16 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 19 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028

Gum in Nigeria

KEY DATA FINDINGS

Volume sales suffer amid persistent inflation
Unit price rises push value sales
Chewing gum leads gum overall in 2023
Economic revival set to support further sales
Competition will stimulate demand
Chewing gum to continue to steer gum’s growth
Table 24 Sales of Gum by Category: Volume 2018-2023
Table 25 Sales of Gum by Category: Value 2018-2023
Table 26 Sales of Gum by Category: % Volume Growth 2018-2023
Table 27 Sales of Gum by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Gum: % Value 2019-2023
Table 29 LBN Brand Shares of Gum: % Value 2020-2023
Table 30 Distribution of Gum by Format: % Value 2018-2023
Table 31 Forecast Sales of Gum by Category: Volume 2023-2028
Table 32 Forecast Sales of Gum by Category: Value 2023-2028
Table 33 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 34 Forecast Sales of Gum by Category: % Value Growth 2023-2028

Sugar Confectionery in Nigeria

KEY DATA FINDINGS

Volume sales dwindle for sugar confectionery in 2023
Unit price rises bolster value growth
Mamuda Foods sees notable success amid subdued product innovation
Projections for improved economy bode well for sugar confectionery
Rising child population to propel demand
Increased competition will drive value growth
Table 35 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 36 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 37 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 38 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 39 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 40 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 41 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 42 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 43 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 44 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 45 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028

Ice Cream in Nigeria

KEY DATA FINDINGS

Inflationary conditions trigger volume decline in ice cream in 2023
Higher unit prices lead to rises in value sales
Premium ice cream market thrives despite adverse economic climate
Anticipated improved economic conditions to fuel growth in ice cream
Increasing ice cream awareness will push interest from younger consumers
Dominance of frozen yoghurt set to continue
Table 47 Sales of Ice Cream by Category: Volume 2018-2023
Table 48 Sales of Ice Cream by Category: Value 2018-2023
Table 49 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 50 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 52 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 53 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
Table 54 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
Table 55 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
Table 56 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
Table 57 Distribution of Ice Cream by Format: % Value 2018-2023
Table 58 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 59 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 60 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 61 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028

Savoury Snacks in Nigeria

KEY DATA FINDINGS

Inflationary conditions dent demand for savoury snacks
Imported brands suffer setback amid economic turbulence
Popcorn and other savoury snacks fare better thanks to affordability
Demand to be boosted by predicted economic recovery and stable pricing
Traditional snacks in convenient packaging will drive competition
Reduced sugar products to take centre stage
Summary 2 Other Savoury Snacks by Product Type: 2023
Table 62 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 63 Sales of Savoury Snacks by Category: Value 2018-2023
Table 64 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 65 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 66 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 67 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 68 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 69 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 70 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 71 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 72 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028

Sweet Biscuits, Snack Bars and Fruit Snacks in Nigeria

KEY DATA FINDINGS

Volume sales slump thanks to 2023’s relentless inflation
Value sales growth driven by unit price increases
Rising wheat prices put pressure on margins, stifling innovation
Economic revival and price stabilisation set to foster growth
Rising demand thanks to affordability and variety of sweet biscuits
Fruit snacks shows promise as interest in convenient and healthy options increases
Table 73 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 74 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 75 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 76 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 77 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 78 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 79 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 80 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 81 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 82 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 83 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 84 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 85 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 86 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 87 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 88 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 89 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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