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South Africa

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa.

South Africa StatisticsConsumer Lifestyles in South Africa

South Africa Country BriefingsFuture Demographics: South Africa in 2030

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          Country Profile

          South Africa: Country Profile

          Sep 2016

          South Africa’s economy will deteriorate in 2016. An improvement in domestic demand provides some support. Low commodity prices are a serious problem – especially in mining where job losses are mounting. A poor agricultural performance is expected ...

          US$150
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          Country Report

          Contract Foodservice in South Africa

          Sep 2016

          Contract foodservice remains prevalent though various institutional channels in South Africa, including hospitals, government and private offices, with the menus offered generally diverse. As the prices charged are usually low in relation to the ...

          US$990
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          Country Report

          Institutional Channels in South Africa

          Sep 2016

          The institutional market in South Africa is diverse and includes a variety of public and private channels. During 2016 retail and wholesale recorded the highest growth in the number of establishments, which boosted demand for janitorial services, ...

          US$2,100
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          Country Report

          Contract Cleaning in South Africa

          Sep 2016

          There were two significant factors that affected the contract cleaning market in South Africa in 2015 and 2016, the first of which was demand for a more environmentally-friendly approach to cleaning. This not only encompasses cleaning products, but ...

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          Country Report

          Contact Lenses in South Africa

          Sep 2016

          Contact lenses has posted current value growth of 5% in 2016 which is relatively stable compared to 2015, with growth driven primarily by middle to high-income groups. The majority of the population are low-income earners who not only have limited ...

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          Country Report

          Eyewear in South Africa

          Sep 2016

          Eyewear has posted solid current value growth in 2016 despite the weak economic conditions and declining disposable income in South Africa. Growth is partly stemming from the strong performance of sunglasses. With the majority of the population made ...

          US$1,210
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          Country Report

          Spectacles in South Africa

          Sep 2016

          South Africa’s weak economic situation and declining disposable income has impacted sales of spectacles. On the one hand, new users are opting for spectacles over contact lenses as they are relatively cheaper in the long run when comparing cumulative...

          US$990
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          City Review

          Cape Town City Review

          Aug 2016

          Cape Town is the second largest metropolis in South Africa in terms of GDP and population, trailing Johannesburg. The city is admired for its access to both the Indian and Atlantic oceans as well as its picturesque sights that help make tourism an ...

          US$725
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          City Review

          Johannesburg City Review

          Aug 2016

          Johannesburg is a key financial centre in South Africa, and the largest metropolitan economy in the country. It is also the most affluent metropolitan region in the country, with an average disposable household income of US$21,400 in 2015. Similarly ...

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          Country Briefing

          Households: South Africa

          Aug 2016

          South Africa is a predominantly urban market with more houses than apartments. Local homes are spacious and couple-with-children households remain the largest group. Single-person households will expand the fastest in the coming years, creating ...

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          Country Briefing

          Business Dynamics: South Africa

          Aug 2016

          The South African business environment is competent in a regional context. However, to match other competitors it needs to significantly improve access to credit, quality of education, and electricity generation. The country has well-developed ...

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          Country Report

          Cigarettes in South Africa

          Aug 2016

          As the prices of goods and services are still increasing and having a negative influence on consumers’ disposable incomes, South Africa’s smokers continue to search for tobacco products that offer either value for money or added value. Due to their ...

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          Country Report

          Cigars and Cigarillos in South Africa

          Aug 2016

          The illicit cigar trade continues to have a major negative impact on legal cigar sales in South Africa. Rising excise duty and taxes imposed on an annual basis have resulted in continual increases in the average unit price of cigars and cigarillos in...

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          Country Report

          Tobacco in South Africa

          Aug 2016

          Although the South African tobacco industry’s overall retail volume sales declined in 2015 as a result of declining cigarette sales, value sales increased in current terms due to rising taxes, which supported unit price increases. This resulted in a ...

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          Country Report

          Smokeless Tobacco in South Africa

          Aug 2016

          Smokeless tobacco remains a very small category within tobacco in South Africa. The most popular form of smokeless tobacco is snuff, particularly dry snuff. Traditionally, the core consumer group for snuff is black women, predominantly those living ...

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          Country Report

          Smoking Tobacco in South Africa

          Aug 2016

          Although pipe tobacco is conventionally smoked by older white and black South Africans, RYO tobacco is mostly smoked by younger South Africans from lower income groups. RYO tobacco is generally used by those who wish to save money by rolling their ...

          US$990
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          Country Report

          Vapour Products in South Africa

          Aug 2016

          Vapour products have been available in South Africa since 2008. There are currently approximately 85,000 regular vapour products users in South Africa, which is in fact a very small number in comparison with the number of regular cigarette smokers; ...

          US$990
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          Country Briefing

          Digital Consumer – Connected Commerce: South Africa

          Aug 2016

          Although South Africa’s e-commerce market is still in its infancy, the country’s digital landscape is rapidly changing with consumers becoming more connected than ever before due to an increasing array of digital products and services. Apart from the...

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          Country Briefing

          Economy, Finance and Trade: South Africa

          Jul 2016

          The end of the commodities price boom has thwarted South Africa’s economic development. Insufficient infrastructure is also hampering growth, whilst the country is highly exposed to economic conditions in China. Nevertheless, its depreciating ...

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          Country Briefing

          Digital Consumer - Landscape: South Africa

          Jul 2016

          South Africa is one of the largest and most advanced telecom markets in Middle East and Africa. The mobile segment is driven by competition, high voice penetration and rising access to LTE services in cities. Rural fixed-broadband access is poor due ...

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