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South Africa

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa.

South Africa StatisticsConsumer Lifestyles in South Africa

South Africa Country BriefingsFuture Demographics: South Africa in 2030

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    Country Briefing

    Households: South Africa

    Aug 2017

    Although the South African economy is undergoing a difficult period, the country’s households are seeing some positive indicators. The property market is surging, as demand is outpacing supply, particularly in upmarket areas such as Cape Town. Local ...

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    Country Report

    Bags and Luggage in South Africa

    Aug 2017

    Sales of bags and luggage in South Africa remain dominated by relatively cheap imports and fake branded items, which are widely available at low prices. These cheap imports originate primarily from Asian countries and they are extremely popular among...

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    Country Report

    Jewellery in South Africa

    Aug 2017

    South Africa is one of the leading global suppliers of the raw materials for fine jewellery, including gold and diamonds; nevertheless, the country is a net importer of jewellery. This meant that, towards the end of the review period, the declining ...

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    Country Report

    Personal Accessories in South Africa

    Aug 2017

    2017 saw further declines in consumer confidence as South Africa remains mired in economic recession. All three major ratings agencies downgraded the country’s credit rating during the second quarter of the year, while the rand took another major hit...

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    Country Report

    Watches in South Africa

    Aug 2017

    In South Africa, watches are increasingly being worn as fashion statements rather than for time-keeping purposes. This is because mobile phones are increasingly being used for time-keeping, obviating the need to check one’s watch. Due to the changing...

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    Country Report

    Writing Instruments in South Africa

    Aug 2017

    Sales of writing instruments in South Africa continue to be heavily influenced by the price discounts offered by retailers during the back-to-school sales season. Volume sales of products in categories such as markers and highlighters and pencils ...

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    Country Report

    Eyewear in South Africa

    Aug 2017

    Eyewear registered another year of solid volume and current value growth in 2017 despite the weak economy and the declining disposable incomes of many in South Africa. Sales growth stems partly from the strong performance of sunglasses. With the ...

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    Country Report

    Spectacles in South Africa

    Aug 2017

    Towards the end of the review period, South Africa’s uncertain economic situation and declining disposable incomes had a negative impact on sales of spectacles. On the one hand, increasing numbers of new users of corrective eyewear are opting for ...

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    Country Report

    In-Car Entertainment in South Africa

    Aug 2017

    In-car navigation continued to dominate volume sales of in-car entertainment in 2017. However, traditional players within in-car navigation continue to focus their business efforts on more profitable divisions; for Garmin this included a shift away ...

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    Country Report

    Computers and Peripherals in South Africa

    Aug 2017

    Computers and peripherals continued to post positive retail volume growth of 4% in 2017, which can be attributed mainly to the relatively strong performance of portable computers. An extensive product assortment, wide availability and price ...

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    Country Report

    Home Audio and Cinema in South Africa

    Aug 2017

    Soundbars remain popular in South Africa with these devices used mainly to boost the sound quality of televisions and smartphones. Sleek and space efficient soundbars tend to be particularly appealing and manufacturers continue to innovate in terms ...

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    Country Report

    Home Video in South Africa

    Aug 2017

    Despite the rising cost of living and the strain on consumer spending, South Africans continue to purchase products from within home video. Aggressive competition and the strong use of promotions within the category ensured a positive sales ...

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    Country Report

    Imaging Devices in South Africa

    Aug 2017

    Technological sophistication and the extensive market penetration of smartphones continues to pose a threat to sales of imaging devices in 2017. The multifunctional nature of smartphones provides greater overall value to consumers and most are ...

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    Country Report

    Mobile Phones in South Africa

    Aug 2017

    The challenging economic climate, inflationary pressures and the rising cost of living did not deter South Africans from demanding an array of consumer goods including mobile phones in 2017. The proliferation of mid-priced smartphones continues to ...

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    Country Report

    Consumer Electronics in South Africa

    Aug 2017

    South Africa’s persistently poor economic performance continued to impede economic growth in 2017. Consumer goods inflation continued to be driven by currency depreciation. Rising utility prices and costs of living added further pressure to average ...

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    Country Report

    Portable Players in South Africa

    Aug 2017

    Rapid technological changes and innovation, coupled with the penetration of an array of mid-priced devices, has raised competition within smartphones. Such devices continue to provide greater overall value to consumers owing to their multifunctional ...

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    Country Report

    Wearable Electronics in South Africa

    Aug 2017

    Despite the challenging economic conditions, wearable electronics continues to gain traction in South Africa, with numerous brands having recently entered the category. These devices continue to merge technology and fashion and they are becoming ...

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    Country Report

    Cat Food in South Africa

    Jul 2017

    Cat food is set to record current value growth of 7% in 2017, to reach sales of ZAR1.2 billion. Manufacturers are focusing on educating consumers on how to give their cats a balanced diet, in line with the growing humanisation trend whereby pet ...

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    Country Report

    Dog Food in South Africa

    Jul 2017

    The South African economy is faced with increasing unemployment, the reduced purchasing power of the rand and increasing food prices, resulting in a decrease in consumers’ disposable income. This has resulted in growing demand for mid-priced and ...

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    Country Report

    Other Pet Food in South Africa

    Jul 2017

    Consumers fall into two groups – those seeking value for money and those seeking products that offer the best nutritional value. With the weakening rand, premium imported brands became even more expensive in 2016 and only targeted those consumers who...

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