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South Africa

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa.

South Africa StatisticsConsumer Lifestyles in South Africa

South Africa Country BriefingsFuture Demographics: South Africa in 2030

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          Country Briefing

          Households: South Africa

          Aug 2016

          South Africa is a predominantly urban market with more houses than apartments. Local homes are spacious and couple-with-children households remain the largest group. Single-person households will expand the fastest in the coming years, creating ...

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          Country Briefing

          Business Dynamics: South Africa

          Aug 2016

          The South African business environment is competent in a regional context. However, to match other competitors it needs to significantly improve access to credit, quality of education, and electricity generation. The country has well-developed ...

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          Country Report

          Cigarettes in South Africa

          Aug 2016

          As the prices of goods and services are still increasing and having a negative influence on consumers’ disposable incomes, South Africa’s smokers continue to search for tobacco products that offer either value for money or added value. Due to their ...

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          Country Report

          Cigars and Cigarillos in South Africa

          Aug 2016

          The illicit cigar trade continues to have a major negative impact on legal cigar sales in South Africa. Rising excise duty and taxes imposed on an annual basis have resulted in continual increases in the average unit price of cigars and cigarillos in...

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          Country Report

          Tobacco in South Africa

          Aug 2016

          Although the South African tobacco industry’s overall retail volume sales declined in 2015 as a result of declining cigarette sales, value sales increased in current terms due to rising taxes, which supported unit price increases. This resulted in a ...

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          Country Report

          Smokeless Tobacco in South Africa

          Aug 2016

          Smokeless tobacco remains a very small category within tobacco in South Africa. The most popular form of smokeless tobacco is snuff, particularly dry snuff. Traditionally, the core consumer group for snuff is black women, predominantly those living ...

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          Country Report

          Smoking Tobacco in South Africa

          Aug 2016

          Although pipe tobacco is conventionally smoked by older white and black South Africans, RYO tobacco is mostly smoked by younger South Africans from lower income groups. RYO tobacco is generally used by those who wish to save money by rolling their ...

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          Country Report

          Vapour Products in South Africa

          Aug 2016

          Vapour products have been available in South Africa since 2008. There are currently approximately 85,000 regular vapour products users in South Africa, which is in fact a very small number in comparison with the number of regular cigarette smokers; ...

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          Country Briefing

          Digital Consumer – Connected Commerce: South Africa

          Aug 2016

          Although South Africa’s e-commerce market is still in its infancy, the country’s digital landscape is rapidly changing with consumers becoming more connected than ever before due to an increasing array of digital products and services. Apart from the...

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          Country Briefing

          Economy, Finance and Trade: South Africa

          Jul 2016

          The end of the commodities price boom has thwarted South Africa’s economic development. Insufficient infrastructure is also hampering growth, whilst the country is highly exposed to economic conditions in China. Nevertheless, its depreciating ...

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          Country Briefing

          Digital Consumer - Landscape: South Africa

          Jul 2016

          South Africa is one of the largest and most advanced telecom markets in Middle East and Africa. The mobile segment is driven by competition, high voice penetration and rising access to LTE services in cities. Rural fixed-broadband access is poor due ...

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          Country Profile

          South Africa: Country Profile

          Jul 2016

          South Africa’s economy will deteriorate in 2016. An improvement in domestic demand provides some support. Low commodity prices are a serious problem – especially in mining where job losses are mounting. A poor agricultural performance is expected ...

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          Country Report

          Traditional Toys and Games in South Africa

          Jul 2016

          Exchange rate volatility and aggressive depreciation of the rand continued to negatively impact imports; however this did not deter consumer spending on traditional toys and games and there remained a heavy bias towards spending over the Christmas ...

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          Country Report

          Toys and Games in South Africa

          Jul 2016

          South Africa’s lacklustre economic performance continued to impede economic growth in 2015. Consumer goods inflation continued to rise and currency depreciation worsened during the second half of the year. In an attempt to curb inflation, the South ...

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          Country Report

          Video Games in South Africa

          Jul 2016

          Despite the persistent deterioration of the South African economy over the review period, demand for video games continues to gain traction, reflecting double the value growth of traditional toys in 2015. Much of this may be attributed to mobile ...

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          Country Report

          100% Home Delivery/Takeaway in South Africa

          Jul 2016

          The demand for convenient and quick food options continued to boost value sales of 100% home delivery/takeaway in 2015. In an attempt to capitalise on this trend, many industry players introduced services such as delivery and online ordering during ...

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          Country Report

          Cafés/Bars in South Africa

          Jul 2016

          Cafés/bars continued to be supported by South Africa’s growing middle- and high-income consumers during the review period. As a result of this trend, current value sales recorded growth of 10% to reach R15.0 billion in 2015. Value growth recorded in ...

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          Country Report

          Consumer Foodservice By Location in South Africa

          Jul 2016

          During the review period, stand-alone remained the most important location, accounting for the bulk of total consumer foodservice value sales in 2015; consumer foodservice through stand-alone locations accounted for 67% of total consumer foodservice ...

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          Country Report

          Fast Food in South Africa

          Jul 2016

          South Africa’s economic environment continues to face cumbersome challenges such as the weak and volatile currency, power outages, rising food prices, utility costs, household debt and unemployment. Many cash-strapped South Africans, especially ...

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          Country Report

          Full-Service Restaurants in South Africa

          Jul 2016

          Current value sales of full-service restaurants continued to record positive growth during the review period, increasing by 9% in 2015 to reach R27.8 billion. Despite the recorded positive growth, value growth experienced in 2015 was slower than in ...

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