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 Market Research for South Africa

Euromonitor publishes reports on industries, consumers and demographics in South Africa.

  • Industry specific reports offer insight into market size and market share in South Africa; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in South Africa report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • South Africa in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our South Africa statistics factfile.

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Country Report

Financial Cards and Payments in South Africa

Financial cards performed relatively well in 2011 as the South African economy started to show signs of recovery. Although growth figures are nowhere near those recorded during the 2005-2007 period, all financial card areas recorded growth, with ...

Jan 2012 | $900| Add to cart | View details

Country Report

Soft Drinks Packaging in South Africa

Despite folding cartons remaining the standard packaging in tea, innovation was more intense in flexible plastic, particularly with the launch in early 2011 of a new range of rooibos tea for children. The Freshpak Junior product range was introduced ...

Jan 2012 | $900| Add to cart | View details

Country Report

Hot Drinks Packaging in South Africa

Both 100% fruit juice and still RTD tea showed strong unit volume sales growth in 2011. This may be because South African consumers are still more health conscious and are driven by this trend. The launch of a number of new flavour extensions in both...

Jan 2012 | $900| Add to cart | View details

Country Report

Alcoholic Drinks Packaging in South Africa

Despite being under pressure, glass remains the most popular pack type for alcoholic drinks in South Africa, as both an established supply system and equally strong expectations from consumers in terms of quality and finish continue to characterise ...

Jan 2012 | $900| Add to cart | View details

Country Report

Packaged Food in South Africa

Packaged food in South Africa is expected to record lower value growth in 2011 than during 2010, although volume growth is set to remain commensurate with 2010 growth levels. This is due to the lower unit price growth as well as the high level of ...

Dec 2011 | $6,500| Add to cart | View details

Country Report

Sauces, Dressings and Condiments in South Africa

As consumers lead increasingly busy lives, they are attracted to the convenience of sauces, giving home cooking easy flavour. However, convenience can carry a higher price tag, and thus volume sales slowed as consumers tried to curb their spending. ...

Dec 2011 | $900| Add to cart | View details

Country Report

Soup in South Africa

Soup sales suffered in 2011 as consumers with decreased disposable incomes chose cheaper snacks such as tea and bread. There was also a move towards fresh vegetable soup packs sold by leading retailers such as Pick 'n Pay and Woolworths. These packs ...

Dec 2011 | $900| Add to cart | View details

Country Report

Noodles in South Africa

Noodles continued to meet the demand for both health and wellness and convenience in South Africa. Manufacturers ensured that new products met these demands by including added fibre. Nestlé’s new Maggi Hot Cup met the demand for convenience by being ...

Dec 2011 | $900| Add to cart | View details

Country Report

Sweet and Savoury Snacks in South Africa

Flavour innovation continues to be key in stimulating consumer interest within sweet and savoury snacks in South Africa. Simba introduced a limited edition Lay's Korma Curry variant during the 2011 ICC Cricket World Cup, tying together the fact that ...

Dec 2011 | $900| Add to cart | View details

Country Report

Pasta in South Africa

Pasta continued to grow in popularity in 2011 as an increasing number of consumers see it as a healthy, cost-effective and convenient substitute for the more traditional maize, rice and potato carbohydrates, suitable for the whole family. The ...

Dec 2011 | $900| Add to cart | View details

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