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Market Research on South Africa

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa.

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Euromonitor South Africa reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Gardening in South Africa

Gardening tends to be relatively unpopular as a hobby among most South Africans. This may in part be attributed to the declining size of urban dwellings with lots of apartments and high density living spaces. The country’s poor economic climate and ...

Jun 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home Furnishings in South Africa

South Africa’s poor economic performance and rising cost of living resulted in challenging operating environments, with mass South Africans facing increased pressure on disposable incomes. Many individuals continue to struggle to meet daily expenses ...

Jun 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home Improvement in South Africa

South Africa’s large income disparities and high unemployment means that there is an abundance of informal labourers in the country coupled with lots of foreign migrants. This lends itself to a large pool of informal labour available for home ...

Jun 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Homewares in South Africa

The poor economic performance, coupled with rising living costs and depreciating currency, placed increased pressure on homewares. The depreciating rand led to double digit price increases across the majority of homewares categories.

Jun 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home and Garden in South Africa

South Africa’s economic climate remains full of challenges. These include unemployment, exchange rate volatility and poor export performance to rising cost of living. In an effort to curtail the impact of currency depreciation and maintain price ...

Jun 2016 | US$2,100 | Pages: 43 | Add to cart | View details

Country Report

Beer in South Africa

Premium craft beer remained a small niche in South Africa at the end of the review period but is seeing strong growth and widening consumer awareness. Estimates by Standard Bank placed total volume growth rates at 30% in 2015, with a further 35% ...

Jun 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Cider/Perry in South Africa

South Africa saw booming interest in cider during the review period, with this being encouraged by strong new product development from Distell Group. The company for example expanded the range of packaging formats and variants for its Savanna brand, ...

Jun 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Alcoholic Drinks in South Africa

Many consumers faced diminishing disposable income levels in 2015, as a result of higher fuel costs and inflation. This resulted in total volume growth slowing for overall alcoholic drinks in the year in comparison to 2014, particularly as the ...

Jun 2016 | US$2,100 | Pages: 90 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in South Africa

Overall decline for RTDs/high-strength premixes in 2015 was largely due to a poor performance for South African Breweries' Redd's brand. This brand dominates malt-based RTDs and accounts for around a third of total volume sales in overall ...

Jun 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Spirits in South Africa

Many consumers struggled financially at the end of the review period, due to high inflation and rising fuel costs. This encouraged many to economise. Higher taxation on spirits at the end of the review period further constrained consumers' spending ...

Jun 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Wine in South Africa

2015 saw one of the earliest grape harvests in South Africa for many years, with exceptional weather conditions resulting in equally spectacular wines with good acidity and sugar levels. There were almost no losses to disease or rot, although the ...

Jun 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Cat Food in South Africa

Cat food will record good growth of 7% in current value terms to reach sales of R1, 126 million in South Africa in 2016. Manufacturers will focus on educating consumers on how to give their cats a balanced diet, in line with the growing humanisation ...

May 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Dog Food in South Africa

The economic climate in South Africa is constrained, with commodity costs such as electricity and fuel on the rise. The added pressure of the worst drought in 23 years, as well as the rapidly depreciating rand, resulted in price increases across the ...

May 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Other Pet Food in South Africa

Consumers fall into two groups – those seeking value for money and those seeking products that offer the best nutritional value. With the weakening rand, the premium imported brands become even more expensive in 2016 and thus only target those ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Pet Care in South Africa

High unemployment, reduced purchasing power of the rand and skyrocketing food and fuel prices all resulted in reducing consumer spending. This puts strong pressure on consumers’ incomes driving them to hunt bargains, while still seeking quality and ...

May 2016 | US$2,100 | Pages: 48 | Add to cart | View details

Country Report

Pet Products in South Africa

Pet products consists both of necessities such as cat litter, bowls and leads, and luxuries such as upmarket bowls, bedding, toys and leashes. Thus consumers purchase these products based either on value for money or aesthetics. The pet humanisation ...

May 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Profile

South Africa: Country Profile

South Africa’s economy will improve in 2016 but the pace will fall well short of potential. Lower oil prices and a rise in domestic demand provide a modest boost to the economy. Low commodity prices are a serious problem for mining companies, where ...

Apr 2016 | US$150 | Pages: 10 | Add to cart | View details

Country Report

Baby and Child-Specific Products in South Africa

With many households facing financial struggles towards the end of the review period, there was a growing focus on value within baby and child-specific products. Many consumers are for example opting for bulk packs in order to save money in the ...

Apr 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Bath and Shower in South Africa

Most South African households faced financial constraints at the end of the review period, due to high unemployment and inflation. An influx of African migrants into the country meanwhile further expanded South Africa's low-income consumer base. ...

Apr 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Colour Cosmetics in South Africa

Women continue to face challenges in the South African workforce, with estimates of a pay gap of 15-17% from men being cited in the country's media in 2015. However, there was a rise in the number of mid- to high-income women in higher-paid roles ...

Apr 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Deodorants in South Africa

A growing focus on grooming and hygiene in South African cities resulted in ongoing strong growth for deodorants at the end of the review period. Many consumers remained reluctant to relinquish their use of deodorants even given growing financial ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Depilatories in South Africa

Many households faced declining disposable income levels at the end of the review period, due to inflation and rising unemployment. Consequently, consumers are becoming more likely to economise within depilatories. This is encouraging many to trade ...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Fragrances in South Africa

Fragrances saw the strongest current value growth across beauty and personal care in 2015, despite the non-essential nature of these products and rising economic uncertainty. This was thanks to a strong grooming trend in the country amongst both men ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Hair Care in South Africa

Hair care saw the worst performance across overall beauty and personal care in 2015, with 6% current value growth and stagnation in terms of value at constant 2015 prices. This represented the worst annual performance of the review period. Sales were...

Apr 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Men's Grooming in South Africa

There was a surge in interest in skin care among South African men during the review period, with men's skin care seeing an impressive 8% retail volume CAGR. Men notably became more likely to visit salons and also became more likely to use skin ...

Apr 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Oral Care in South Africa

Oral care is benefiting from a strong government focus on improving South Africa's oral health, with official statistics indicating that an estimated 90% of South Africans suffer from gum disease at some point in their life. The government notably ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Beauty and Personal Care in South Africa

2015 saw slightly stronger current value growth in comparison to the review period CAGR, despite rising economic uncertainty in the year. This was thanks chiefly to a strong grooming trend in the country, with consumers increasingly focused on ...

Apr 2016 | US$2,650 | Pages: 134 | Add to cart | View details

Country Report

Skin Care in South Africa

Many consumers faced rising economic constraints towards the end of the review period, as a result of high inflation and unemployment. A weakened rand also impacted the price of imported products within skin care, resulting in price increases for ...

Apr 2016 | US$990 | Pages: 46 | Add to cart | View details

Country Report

Sun Care in South Africa

The review period saw rising concern over sun exposure and its links to skin cancer. The Skin Cancer Foundation of South Africa was notably launched in 2013, reporting that skin cancer is the country's most common form of cancer and that South Africa...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Future Demographic

South Africa in 2030: The Future Demographic

In 2030, the population of South Africa will reach 60.0 million, an increase of 10.2% from 2015. Population growth will slow down over the 2015-2030 period due to moderating net migration and falling birth and fertility rates, despite a rise in the ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Coffee in South Africa

Consumer demand for convenience led to a notable growth in shelf space allocated to 3-in-1 instant coffee products which were previously unpopular due to the higher unit price relative to buying coffee, milk and sugar separately. The busier ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Other Hot Drinks in South Africa

The continued entry of RTD beverages into soft drinks in South Africa continues to threaten the growth in volume sales of other hot drinks such as flavoured powder drinks with more consumers seeking convenience over value. The effect is reciprocal, ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Hot Drinks in South Africa

Retailers are increasingly feeling the impact of limited growth in consumer incomes as customers increasingly cut their expenditure on certain items. Although the food industry, including hot drinks, was the least affected, some consumers were seen ...

Apr 2016 | US$2,100 | Pages: 38 | Add to cart | View details

Country Report

Tea in South Africa

Tea consumption in South Africa remains fairly high when contrasted with other hot beverages such as coffee which is considered to be more expensive compared to tea. Tea prices locally remain fairly low due to an abundant supply in the Southern ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Food Intolerance in South Africa

Apart from a niche of gluten-free products and lactose-free dairy products, South African food intolerance comprises lactose-free baby milk formula and other HW special baby milk formula, such as anti-reflux and NAN Pelargon. Formula is biologically ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Fortified/Functional Beverages in South Africa

Manufacturers considered to be producers of fortified/functional products increasingly focus on ensuring there is substantial added value in the beverages they sell. One way to address this is through positioning such products as being high energy ...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in South Africa

There was a recent flurry of manufacturer activity within functional RTE porridges in order to meet consumer demands for functionality as well as nutrition when it comes to breakfast cereals. Futurelife was available for a number of years, yet gained...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Naturally Healthy Beverages in South Africa

Demand for healthy beverages is on the rise in South Africa with more consumers opting to fight health conditions such as obesity and heart disease. Naturally healthy (NH) beverages is a typical example of such solutions for consumers as most ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in South Africa

Naturally healthy packaged food is considered by many to be the entry point into healthy eating in South Africa. While many may not know the benefits of food intolerance or fortified/functional packaged food, the majority of consumers know which food...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Organic Packaged Food in South Africa

Organic packaged food remains niche in South Africa. This is largely due to the high cost of production, thus pricing the potential product out of contention. In order to be certified as organic, guidelines need to be followed from the soil up, and ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Health and Wellness in South Africa

Naturally healthy food and beverages continued to clearly lead overall sales of health and wellness in South Africa in 2015 recording 13% value growth. Monetary value is the primary driver for food and beverages purchases in South Africa with deemed ...

Apr 2016 | US$2,100 | Pages: 83 | Add to cart | View details

Country Report

Better For You Beverages in South Africa

Consumers in South Africa increasingly demand more from manufacturers in terms of healthy beverages as more information sources become available to them. The internet is one good source of valuable information for consumers in relation to healthy ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Better For You Packaged Food in South Africa

In 2015, 82% of better for you food value sales consisted of reduced fat food. With the increased focus on health and wellness, a growing number of South Africans will choose reduced fat products over standard fat products in order to curb their ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Fresh Food in South Africa

Fresh food continues to grow, albeit at a steady rate. It is boosted by growing health trends, as well as the affordability of fresh food versus processed food. Consumers who are pressed for time can find many recipes that utilise fresh food ...

Mar 2016 | US$1,210 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in South Africa

In line with the National Development Plan (NDP), the South African government continued to invest in the country’s healthcare system in 2015.

Mar 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Incontinence in South Africa

Incontinence remained a niche category within the South African tissue and hygiene market in 2015. Social stigma, a lack of education, high average unit prices and a relatively young population remained barriers to category performance.

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in South Africa

Leading brands implemented promotional activities throughout 2015, across retail channels. This proved attractive to value-seeking consumers who sought value deals across consumer markets. Consumers continued to respond to promotional offers and ...

Mar 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Tissue and Hygiene in South Africa

South Africa’s economic climate remained rife with challenges, ranging from the labour market, exchange rate volatility and poor export performance to rising costs of living. In an effort to curtail the impact of currency depreciation and maintain ...

Mar 2016 | US$2,650 | Pages: 51 | Add to cart | View details

Country Report

Retail Tissue in South Africa

South Africa’s poor economic performance left the country facing growing challenges in 2015. Consumers continued to face inflationary prices for items such as utilities and food. Household spending remained under pressure and the strain continued to ...

Mar 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Sanitary Protection in South Africa

In South Africa poverty and a lack of education continue to form the basis for the negative correlation between the onset of puberty in girls and school attendance. Many girls from underprivileged households lack adequate knowledge regarding puberty ...

Mar 2016 | US$990 | Pages: 24 | Add to cart | View details
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