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South Africa

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa.

South Africa StatisticsConsumer Lifestyles in South Africa

South Africa Country BriefingsFuture Demographics: South Africa in 2030

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          Country Report

          100% Home Delivery/Takeaway in South Africa

          Jul 2016

          The demand for convenient and quick food options continued to boost value sales of 100% home delivery/takeaway in 2015. In an attempt to capitalise on this trend, many industry players introduced services such as delivery and online ordering during ...

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          Country Report

          Cafés/Bars in South Africa

          Jul 2016

          Cafés/bars continued to be supported by South Africa’s growing middle- and high-income consumers during the review period. As a result of this trend, current value sales recorded growth of 10% to reach R15.0 billion in 2015. Value growth recorded in ...

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          Country Report

          Consumer Foodservice By Location in South Africa

          Jul 2016

          During the review period, stand-alone remained the most important location, accounting for the bulk of total consumer foodservice value sales in 2015; consumer foodservice through stand-alone locations accounted for 67% of total consumer foodservice ...

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          Country Report

          Fast Food in South Africa

          Jul 2016

          South Africa’s economic environment continues to face cumbersome challenges such as the weak and volatile currency, power outages, rising food prices, utility costs, household debt and unemployment. Many cash-strapped South Africans, especially ...

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          Country Report

          Full-Service Restaurants in South Africa

          Jul 2016

          Current value sales of full-service restaurants continued to record positive growth during the review period, increasing by 9% in 2015 to reach R27.8 billion. Despite the recorded positive growth, value growth experienced in 2015 was slower than in ...

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          Country Report

          Consumer Foodservice in South Africa

          Jul 2016

          The South African economy continued to experience slow growth in 2015 driven by inflation, labour riots, power outages and the falling value of the South African rand. Consequently, the results of many consumer foodservice operators mirrored the ...

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          Country Report

          Self-Service Cafeterias in South Africa

          Jul 2016

          Self-service cafeterias continued to be an insignificant channel within consumer foodservice in South Africa in 2015....

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          Country Report

          Street Stalls/Kiosks in South Africa

          Jul 2016

          Street stalls/kiosks continued to experience positive growth during the review period. Current values sales in the channel increased by 10% in 2015 to reach R7.4 billion. Growth can be attributed to the growing popularity of food open markets and ...

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          Country Briefing

          Income and Expenditure: South Africa

          Jul 2016

          South Africa is one of the largest consumer markets in the Middle East and Africa, with high levels of income and discretionary spending among urban households. Cape Town and Johannesburg are the chief commercial centres with a large base of ...

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          Country Report

          Gardening in South Africa

          Jun 2016

          Gardening tends to be relatively unpopular as a hobby among most South Africans. This may in part be attributed to the declining size of urban dwellings with lots of apartments and high density living spaces. The country’s poor economic climate and ...

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          Country Report

          Home Furnishings in South Africa

          Jun 2016

          South Africa’s poor economic performance and rising cost of living resulted in challenging operating environments, with mass South Africans facing increased pressure on disposable incomes. Many individuals continue to struggle to meet daily expenses ...

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          Country Report

          Home Improvement in South Africa

          Jun 2016

          South Africa’s large income disparities and high unemployment means that there is an abundance of informal labourers in the country coupled with lots of foreign migrants. This lends itself to a large pool of informal labour available for home ...

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          Country Report

          Homewares in South Africa

          Jun 2016

          The poor economic performance, coupled with rising living costs and depreciating currency, placed increased pressure on homewares. The depreciating rand led to double digit price increases across the majority of homewares categories....

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          Country Report

          Home and Garden in South Africa

          Jun 2016

          South Africa’s economic climate remains full of challenges. These include unemployment, exchange rate volatility and poor export performance to rising cost of living. In an effort to curtail the impact of currency depreciation and maintain price ...

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          Country Report

          Beer in South Africa

          Jun 2016

          Premium craft beer remained a small niche in South Africa at the end of the review period but is seeing strong growth and widening consumer awareness. Estimates by Standard Bank placed total volume growth rates at 30% in 2015, with a further 35% ...

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          Country Report

          Cider/Perry in South Africa

          Jun 2016

          South Africa saw booming interest in cider during the review period, with this being encouraged by strong new product development from Distell Group. The company for example expanded the range of packaging formats and variants for its Savanna brand, ...

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          Country Report

          Alcoholic Drinks in South Africa

          Jun 2016

          Many consumers faced diminishing disposable income levels in 2015, as a result of higher fuel costs and inflation. This resulted in total volume growth slowing for overall alcoholic drinks in the year in comparison to 2014, particularly as the ...

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          Country Report

          Rtds/High-Strength Premixes in South Africa

          Jun 2016

          Overall decline for RTDs/high-strength premixes in 2015 was largely due to a poor performance for South African Breweries' Redd's brand. This brand dominates malt-based RTDs and accounts for around a third of total volume sales in overall ...

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          Country Report

          Spirits in South Africa

          Jun 2016

          Many consumers struggled financially at the end of the review period, due to high inflation and rising fuel costs. This encouraged many to economise. Higher taxation on spirits at the end of the review period further constrained consumers' spending ...

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          Country Report

          Wine in South Africa

          Jun 2016

          2015 saw one of the earliest grape harvests in South Africa for many years, with exceptional weather conditions resulting in equally spectacular wines with good acidity and sugar levels. There were almost no losses to disease or rot, although the ...

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