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South Africa

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa.

South Africa StatisticsConsumer Lifestyles in South Africa

South Africa Country BriefingsFuture Demographics: South Africa in 2030

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    Country Report

    Apparel Accessories in South Africa

    Mar 2017

    The review period witnessed the “doekie revolution”, which means the “headscarf revolution”. The hashtag #doek trended for a significant time on Twitter. There was much controversy surrounding the complaint of an African news reporter whose segment ...

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    Country Report

    Childrenswear in South Africa

    Mar 2017

    As family sizes shrink and both parents are now working, urban parents are allocating a larger proportion of their income to their children, be it in terms of personal care products, nutritious meals or childrenswear. Parents want the best for their ...

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    Country Report

    Footwear in South Africa

    Mar 2017

    Shrinking disposable income and more stringent credit regulations introduced by the National Credit Regulator in South Africa are putting further strain on the performance of the footwear category. In an attempt to drive sales, retailers have been ...

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    Country Report

    Hosiery in South Africa

    Mar 2017

    Demand for hosiery was driven by fashion trends, with sheer hosiery witnessing the highest growth of 7% in current value terms. Lace hosiery and micro fishnets are also popular among consumers of all age groups, searching for a more sophisticated and...

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    Country Report

    Jeans in South Africa

    Mar 2017

    Jeans registered slightly lower value growth of 6% in 2016 over the previous year. The challenging economic environment and more stringent credit regulations put further pressure on consumer spending. On the one hand, consumers from the lower end of ...

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    Country Report

    Menswear in South Africa

    Mar 2017

    Menswear is a slightly smaller category than womenswear, with population demographics being one of the reasons for this as well as the fact that women tend to be more fashion-orientated, choosing to buy clothing more frequently than men. In terms of ...

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    Country Report

    Apparel and Footwear in South Africa

    Mar 2017

    The review period was marked by a challenging economic climate, rising prices, low consumer confidence and declining disposable incomes. The latter, together with limited access to credit due to tougher credit regulations introduced by the National ...

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    Country Report

    Sportswear in South Africa

    Mar 2017

    “Athleisure” was the major trend impacting sportswear locally, with retailers targeting a younger audience introducing apparel and footwear product lines inspired by the trend. The higher penetration rate of “athleisure” stems from the fact that it ...

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    Country Report

    Womenswear in South Africa

    Mar 2017

    Womenswear is a slightly larger category than menswear, representing 37% in value terms of apparel overall. There has been no major shift in the proportion of womenswear relative to menswear over the review period. Moreover, womenswear witnessed a ...

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    Country Report

    Adult Incontinence in South Africa

    Mar 2017

    Adult incontinence remained in a niche within South African retail hygiene and contributed minimally to total value sales of tissue and hygiene in 2016. Moderate/heavy adult incontinence formats account for the lion’s share of sales. South Africa’s ...

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    Country Report

    Away-From-Home Tissue and Hygiene in South Africa

    Mar 2017

    In away-from-home value msp terms, AFH toilet paper accounted for the largest proportion of away-from-home tissues sales, at 77%, in 2016. Both away-from-home tissue and away-from-home hygiene reflected double-digit current value growth in 2016. ...

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    Country Report

    Nappies/Diapers/Pants in South Africa

    Mar 2017

    South Africa’s large youth cohort compared to Western European countries provides a substantial audience for nappies/diapers/pants and, therefore, leaves room for growth. The strained economic climate and constrained household spend, however, ...

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    Country Report

    Tissue and Hygiene in South Africa

    Mar 2017

    The country continues to face economic, political and socioeconomic challenges, with structural challenges impeding economic growth. Exchange rate volatility, inflationary pressures and poor export performance have added further strain with mass ...

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    Country Report

    Retail Tissue in South Africa

    Mar 2017

    South Africans continue to struggle against rising costs of living in the face of dwindling economic conditions. In an effort to protect themselves against inflationary pressures, mass households seek value offerings across consumer goods including ...

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    Country Report

    Sanitary Protection in South Africa

    Mar 2017

    Per capita use of sanitary protection in volume terms among the female population aged 12-54 years old is substantially higher than in other African countries such as Nigeria, Kenya or Cameroon. In 2015, the unit per capita for South Africans stood ...

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    Country Report

    Wipes in South Africa

    Mar 2017

    Private label products continue to drive competition, with a variety of pack sizes infiltrating and leading drugstores/parapharmacies playing a significant role in this regard. Heavy promotion such as offering banded packs drives the performance of ...

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    Country Profile

    South Africa: Country Profile

    Feb 2017

    South Africa’s economy will grow sluggishly in 2017. Modest gains in private final consumption and a rise in tourist receipts provide limited support. A recovery in commodity prices should help exporters. Ongoing political scandals and weaknesses in ...

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    Country Report

    Bottled Water in South Africa

    Feb 2017

    Severe drought in 2015 and 2016 to the led to widespread water shortages in South Africa, with provinces such as Kwazulu-Natal and Eastern Cape the most affected. The situation boosted demand for bottled water as consumers struggled to find adequate ...

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    Country Report

    Carbonates in South Africa

    Feb 2017

    Carbonates retail volume sales recorded 7% growth as the category’s price competiveness continued to provide value for consumers’ money. Other elements that boosted sales included severe heatwaves over the review period, expansion of smaller players ...

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    Country Report

    Concentrates in South Africa

    Feb 2017

    The affordability of concentrates continued to attract lower-LSM consumers who struggled with shrinking disposable incomes. For example, Fusion gained popularity in liquid concentrates – a 1-litre pack with a dilution ratio of 1:7, sold at ZAR6.99....

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