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South Africa

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa.

South Africa StatisticsConsumer Lifestyles in South Africa

South Africa Country BriefingsFuture Demographics: South Africa in 2030

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    Country Report

    100% Home Delivery/Takeaway in South Africa

    Jun 2017

    The demand for convenient and quick food options continued to boost value sales of 100% home delivery/takeaway in 2016. In an attempt to capitalise on this trend, many industry players introduced services, such as delivery and online ordering, during...

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    Country Report

    Cafés/Bars in South Africa

    Jun 2017

    Cafés/bars continued to be supported by South Africa’s growing middle- and high-income consumers during the review period. As a result of this trend, current value sales recorded growth of 9% to reach ZAR16.2 billion in 2016. The value growth ...

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    Country Report

    Consumer Foodservice By Location in South Africa

    Jun 2017

    During the review period, stand-alone remained by far the most important location, accounting for the bulk of total consumer foodservice value sales in 2016 at 67%. In addition to being the most traditional model for consumer foodservice outlets in ...

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    Country Report

    Fast Food in South Africa

    Jun 2017

    Fast food operators continued to broaden their menus in order to offer a wider selection of meals and snacks at a wider range of price points to attract customers of all budgets in 2016. Many opted to offer value for money in the form of promotional ...

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    Country Report

    Full-Service Restaurants in South Africa

    Jun 2017

    Current value sales of full-service restaurants continued to record positive growth during the review period, increasing by 9% in 2016 to reach ZAR30.2 billion. Despite the recorded positive growth, value growth experienced in 2016 was marginally ...

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    Country Report

    Consumer Foodservice in South Africa

    Jun 2017

    The review period was marked by a challenging economic climate, rising prices, low consumer confidence and declining disposable incomes. The latter, together with limited access to credit due to tougher credit regulations introduced by the National ...

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    Country Report

    Self-Service Cafeterias in South Africa

    Jun 2017

    Self-service cafeterias continued to be an insignificant channel within consumer foodservice in South Africa in 2016....

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    Country Report

    Street Stalls/Kiosks in South Africa

    Jun 2017

    Street stalls/kiosks continued to experience positive growth during the review period. Current values sales in the channel increased by 10% in 2016 to reach ZAR8.2 billion. Food trucks are becoming a big trend in South Africa with the entry of food ...

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    Country Report

    Toys and Games in South Africa

    Jun 2017

    South Africa’s ongoing poor economic performance continued to impede on its economic growth in 2016. Inflation within consumer goods continued to be driven by currency depreciation. Rising utility prices and a higher cost of living put further ...

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    Country Report

    Traditional Toys and Games in South Africa

    Jun 2017

    South African consumers continue to struggle with inflationary pressures which are stemming mainly from currency depreciation. Despite such challenges South Africans continued to demand traditional toys and games products in 2016....

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    Country Report

    Video Games in South Africa

    Jun 2017

    A dwindling economic performance and the rising cost of living did not hamper sales of video games in 2016. The current value growth seen by video games in 2016 was double that of traditional toys and games with mobile games playing a key role in ...

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    Country Report

    Beer in South Africa

    May 2017

    Economic constraints during the review period put additional pressure on beer producers, since inflation and duty fees increased while consumers faced shrinking disposable incomes. In response to these challenges, key players promoted value packaging...

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    Country Report

    Cider/Perry in South Africa

    May 2017

    After the success of craft beer, an increasing number of microbreweries get involved in the production of craft cider. The trend was triggered by a rising consumer demand for healthier consumption and significant innovation within the category. New ...

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    Country Report

    Alcoholic Drinks in South Africa

    May 2017

    Alcoholic drinks was challenged by the slower economic performance experienced during the review period. With a GDP recorded at less than one, producers faced rising inflation and duty fees while dealing with consumers’ increasing price sensitivity. ...

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    Country Report

    Rtds/High-Strength Premixes in South Africa

    May 2017

    Distell Group’s Bernini recorded growth for the second year in a row, with its total volume sales increasing 100% in 2016. The success of the brand remained linked to its improved penetration throughout the country, with female consumers ...

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    Country Report

    Spirits in South Africa

    May 2017

    A number of craft spirits brands continued to emerge across whisky, gin and brandy during the review period. The trend was triggered by consumers’ increasing awareness of spirits varieties, which led to rising demand for better quality drinks. New ...

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    Country Report

    Wine in South Africa

    May 2017

    South African consumers showed more sensitivity to prices due to economic turmoil experienced in 2016. Hence, the affordability of value packaging across medium and standard priced still light grape wine attracted customers from categories such as ...

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    Country Profile

    South Africa: Country Profile

    May 2017

    South Africa’s economy will grow sluggishly in 2017. Improvements in commodity prices will help mining firms and oil producers. A rebound in agriculture and a rise in tourist receipts also provide support. Private final consumption will strengthen ...

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    Country Report

    Fresh Food in South Africa

    May 2017

    Fresh food continues to grow, albeit at a steady rate. It is boosted by growing health trends as well as the affordability of fresh produce versus processed food. Consumers who are pressed for time can find many recipes that utilise fresh food ...

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    Country Report

    Gardening in South Africa

    May 2017

    Many South Africans tend to rent their place of residence, and on the occasions that they do have access to gardens, are less inclined to invest in them. Thus gardening remains an unpopular hobby amongst the majority of South Africans. Moreover, ...

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