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South Africa

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa.

South Africa StatisticsConsumer Lifestyles in South Africa

South Africa Country BriefingsFuture Demographics: South Africa in 2030

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    Country Report

    Consumer Lending in South Africa

    Dec 2017

    South Africa continued to experience slow economic growth in 2017 driven by high unemployment, poverty, rising cost of utilities, and the declining exchange value of the South African rand. As a result of the challenging economic environment, the ...

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Analgesics in South Africa

    Oct 2017

    The South African economy is now officially in recession, declining by 0.7% between January and March 2017. With falling disposable incomes and high unemployment, as well as declining consumer confidence for 12 consecutive quarters, the retail ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in South Africa

    Oct 2017

    Cough, cold and allergy (hay fever) remedies continued to record double-digit current value growth in 2017, albeit slower than in previous years. Category growth continued to be fuelled by new product development and increasing self-medication. ...

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    Country Report

    Dermatologicals in South Africa

    Oct 2017

    Greater access to information online is making it easier for consumers to research symptoms, with this trend having been heavily supported by the widening ownership of smartphones. As a result, consumers who were previously embarrassed to discuss ...

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    Country Report

    Digestive Remedies in South Africa

    Oct 2017

    In 2017, digestive remedies continued to benefit from the self-medication trend as consumers increasingly researched ailments and the remedies available locally. Urbanisation and sedentary jobs are causing a rise in lifestyle diseases such as ...

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    Country Report

    Eye Care in South Africa

    Oct 2017

    Average screen time in South Africa is increasing as more people gain access to smartphones and computers. With increasing urbanisation and more white-collar jobs, South Africans are spending more time on computers and laptops, with this often ...

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    Country Report

    Herbal/Traditional Products in South Africa

    Oct 2017

    Towards the end of 2013, amendments were made to the legislation covering Complementary and Alternative Medicines (CAMs), increasing the requirements in terms of registration and labelling. The new rules were met with severe criticism from industry ...

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    Country Report

    NRT Smoking Cessation Aids in South Africa

    Oct 2017

    Vapour products are growing in popularity among South Africans, with some using them as an alternative to cigarettes to eventually quit smoking. The logic behind this is the fact that vapers can control the amount of nicotine going into e-juices, ...

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    Country Report

    Consumer Health in South Africa

    Oct 2017

    Consumer health in South Africa recorded strong growth in current value terms in 2017, albeit slower than in previous years. Access to information and a widening product range continued to fuel the self-medication trend. The unreliable public health ...

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    Country Report

    Sleep Aids in South Africa

    Oct 2017

    OTC sleep aids remained the smallest category in consumer health in value terms in 2017. Despite the fact that OTC sleep aids are readily available in a range of channels, they are not perceived by consumers to be as effective as prescription ...

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    Country Report

    Sports Nutrition in South Africa

    Oct 2017

    In line with the growing focus on health and wellness, consumers are trying to lead more active lifestyles. The public health authorities are actively promoting the importance of physical exercise through health campaigns and investment in free ...

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    Country Report

    Weight Management and Wellbeing in South Africa

    Oct 2017

    Excess weight has for a long time been associated with beauty, wealth and health in some local cultures. While female curves have been seen as a sign of health and beauty, slim people have traditionally been perceived in some cultures as being sick ...

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    Country Report

    Wound Care in South Africa

    Oct 2017

    Wound care is a mature category in South Africa, with these products not being purchased particularly frequently. Middle- and higher-income groups consider wound care products as essential items in first aid kits, while lower-income groups only buy ...

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    Country Report

    Car Rental in South Africa

    Sep 2017

    South Africa’s car rental market is mature, with a number of global brands having established a presence in the country. The industry is driven by its good road infrastructure to many key tourist destinations. Although leisure car rental is important...

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    Country Report

    Flows in South Africa

    Sep 2017

    Following the negative impact on tourism arrivals numbers during the review period, the Home Affairs department eased the new entry visa requirement for foreign visitors travelling with children to carry unabridged birth certificates. The relaxation ...

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    Country Report

    Intermediaries in South Africa

    Sep 2017

    Direct bookings is the main booking method of choice in South Africa. However, intermediaries is still a trusted source for booking travel and tourism services in South Africa and it continued to post positive results during the review period. ...

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    Country Report

    Lodging in South Africa

    Sep 2017

    South Africa’s weakening macro-economic environment and political climate resulted in a drop in business confidence within the country during the review period, thereby negatively affecting the lodging market. In addition, insufficient domestic ...

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