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South Africa

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa.

South Africa StatisticsConsumer Lifestyles in South Africa

South Africa Country BriefingsFuture Demographics: South Africa in 2030

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    Dairy in The Middle East and Africa

    Jan 2017

    With slowing dairy demand in China, restricted entry to Russia and ramped-up production in Europe, the Middle East and Africa region has gained traction among dairy players as it will be the second largest contributor to absolute value growth over ...

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    Country Report

    Air Care in South Africa

    Jan 2017

    Urban dwellers continue to use air care products to neutralise mainly household odours, with high income consumers continuing to demand more sophisticated scents for improved household ambience....

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    Country Report

    Bleach in South Africa

    Jan 2017

    Financially constrained consumers continue to seek value for money offerings across consumer markets, including bleach. As bleach products are competitively priced, they remain attractive, with demand for private label offerings in this area ...

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    Country Report

    Dishwashing in South Africa

    Jan 2017

    Dishwashers are still a niche appliance in the South African market, with standard formats remaining the most popular owing to greater competition. Unlike fridge-freezers, dishwashers are not perceived as being essential by most consumers. In ...

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    Country Report

    Home Insecticides in South Africa

    Jan 2017

    Spray/aerosol insecticides continued to dominate in 2016, accounting for approximately 85% of overall current value sales and recording growth of 7%....

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    Country Report

    Laundry Care in South Africa

    Jan 2017

    Players within laundry care continue to compete aggressively in an attempt to maintain and grow their sales share. In an effort to drive volume sales and influence consumer choice, companies are offering price promotions throughout the year and ...

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    Country Report

    Home Care in South Africa

    Jan 2017

    South Africa continues to face a wide range of economic and socio economic problems, with structural challenges impeding economic growth. Exchange rate volatility, inflationary pressures and poor export performance add further strain, with households...

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    Country Report

    Polishes in South Africa

    Jan 2017

    Floor polish continues to account for approximately 45% of total polish sales in South Africa, followed by shoe and furniture polish. Metal polish, on the other hand, remains a niche area, accounting for around 1% of total polish sales in 2016....

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    Country Report

    Surface Care in South Africa

    Jan 2017

    Surface care continues to be supported by consumers who are seeking convenience and value. Despite the preference for brands with proven efficacy, consumers are willing to trade down to cheaper alternatives due to the pressure on household income, ...

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    Country Report

    Toilet Care in South Africa

    Jan 2017

    As witnessed in other tissue and hygiene markets, consumers continue to seek value for money offerings due to strained household incomes, with rising demand for value for money resulting in consumers trading down to cheaper alternatives and ...

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    Country Report

    Adult Mouth Care in South Africa

    Dec 2016

    Adult mouth care is benefiting from a growing focus on oral health in South Africa, with this in turn being supported by government initiatives such as the annual National Oral Health Month in September each year. There is a particular focus on ...

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    Country Report

    Analgesics in South Africa

    Dec 2016

    Analgesics benefited from being viewed as an affordable means of alleviating pain and fever at the end of the review period. Many consumers are facing increasing financial pressures as a result of rising prices and declining real wages, with this ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in South Africa

    Dec 2016

    Sales of cough, cold and allergy (hay fever) remedies benefited from a growing willingness to self-medicate at the end of the review period. This was in turn driven by a number of trends, with widening ownership of smartphones notably encouraging ...

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    Country Report

    Dermatologicals in South Africa

    Dec 2016

    A growing self-medication trend supported a good performance for many product areas in dermatologicals at the end of the review period. Consumers began to research dermatological symptoms online, with this trend encouraged by widening ownership of ...

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    Country Report

    Digestive Remedies in South Africa

    Dec 2016

    Many consumers are leading increasingly unhealthy lifestyles in South Africa. Overcrowded cities and job insecurity are resulting in many working long hours and also facing a lengthy commute, while lifestyles are generally becoming more hectic. ...

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    Country Report

    Eye Care in South Africa

    Dec 2016

    Eye care is benefiting from a surge in consumers' average screen time in South Africa, with this in turn resulting in more consumers suffering from dry and tired eyes. This was primarily due to a surge in the ownership of smartphones towards the end ...

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    Country Report

    Herbal/Traditional Products in South Africa

    Dec 2016

    The MCC (Medicines Control Council) sought to move towards clearer legal definitions for herbal/traditional products during the review period, with legislation covering Complementary and Alternative Medicines (CAMs) originally proposed in late-2013. ...

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    Country Report

    NRT Smoking Cessation Aids in South Africa

    Dec 2016

    NRT smoking cessation aids remains a small niche in South Africa, with sales reaching just 11 million units in 2016. This is the second smallest product area in OTC, accounting for a value share of less than 3% in the year due to a limited ...

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    Country Report

    Consumer Health in South Africa

    Dec 2016

    Consumer health saw its strongest annual current value growth of the review period in 2016 thanks to a growing self-medication trend. This was partly due to long waiting times in the public healthcare system and the high cost of private healthcare, ...

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    Country Report

    Sleep Aids in South Africa

    Dec 2016

    Sleep aids is the smallest product area in overall OTC, with sales reaching just ZAR29 million in 2016. This is due to strong competition from prescription alternatives, particularly among mid- to high-income groups where consumers are more likely to...

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