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South Africa

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa.

South Africa StatisticsConsumer Lifestyles in South Africa

South Africa Country BriefingsFuture Demographics: South Africa in 2030

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    Country Report

    Apparel and Footwear Specialist Retailers in South Africa

    Apr 2017

    As South Africa has one of the most established retailing markets in Sub-Saharan Africa, 2016 saw the country continue to attract a number of international fashion retailers such as Zara, H&M, Forever 21, Cotton On, Forever New and Topshop. The ...

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    Country Report

    Direct Selling in South Africa

    Apr 2017

    In the midst of various socioeconomic challenges such as the volatility of the South African rand, depressed consumer confidence, rising energy costs and climbing unemployment rates, many locals have turned to direct selling to supplement their ...

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    Country Report

    Electronics and Appliance Specialist Retailers in South Africa

    Apr 2017

    South Africa continued to face numerous economic and socioeconomic challenges towards the end of the review period as adverse factors such as exchange rate volatility and inflationary pressures negatively affected many households financially. Despite...

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    Country Report

    Grocery Retailers in South Africa

    Apr 2017

    The review period saw grocery retailers in South Africa continue to face challenges, including the adverse economic environment and the competitive state of the retailing market general. This can be attributed to the weakening value of the rand, ...

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    Country Report

    Health and Beauty Specialist Retailers in South Africa

    Apr 2017

    South Africa continued to face a number of economic challenges towards the end of the review period. As a result, many consumers are now seeking to economise across various consumer goods categories and they are increasingly prepared to trade down to...

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    Country Report

    Home and Garden Specialist Retailers in South Africa

    Apr 2017

    Home and garden specialist retailers continued to dominate the retail distribution of home and garden products in South Africa towards the end of the review period as current value sales in the channel grew by 5% in 2016 to reach ZAR62.8 billion....

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    Country Report

    Homeshopping in South Africa

    Apr 2017

    2016 saw South Africa’s leading homeshopping retailers continue to register positive growth despite operating in a tough trading environment. Homeshopping experienced current value growth of 6% in 2016 as sales reached ZAR5.3 billion. The channel ...

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    Country Report

    Internet Retailing in South Africa

    Apr 2017

    Internet retailing continued to generate strong positive growth in value terms throughout the review period, recording a strong double-digit current value CAGR in the process. Current value sales in the channel increased by 23% in 2016 to reach ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in South Africa

    Apr 2017

    Bags and Luggage Specialist Retailers: Bags and luggage specialist retailers registered current value growth of 3% in 2016. The channel remains highly fragmented, with many smaller players directly sourcing their products from Asian countries. As a ...

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    Country Report

    Mixed Retailers in South Africa

    Apr 2017

    The South African consumer economy continued to deteriorate towards the end of the review period. The impact of the severe droughts experienced across the country during 2016 continued to cause increases in the price of the basic monthly shopping ...

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    Country Report

    Retailing in South Africa

    Apr 2017

    South Africa continued to face numerous economic and socioeconomic challenges during 2016. Factors such as exchange rate volatility, the declining availability of credit and inflationary pressures negatively affected the finances of many households. ...

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    Country Report

    Vending in South Africa

    Apr 2017

    Vending remained a small, niche retail channel in South Africa throughout the review period, with sales in the channel concentrated in captive and semi-captive environments. Frequent malfunctions and issues relating to safety and theft remained key ...

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    Country Report

    Apparel Accessories in South Africa

    Mar 2017

    The review period witnessed the “doekie revolution”, which means the “headscarf revolution”. The hashtag #doek trended for a significant time on Twitter. There was much controversy surrounding the complaint of an African news reporter whose segment ...

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    Country Report

    Childrenswear in South Africa

    Mar 2017

    As family sizes shrink and both parents are now working, urban parents are allocating a larger proportion of their income to their children, be it in terms of personal care products, nutritious meals or childrenswear. Parents want the best for their ...

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    Country Report

    Footwear in South Africa

    Mar 2017

    Shrinking disposable income and more stringent credit regulations introduced by the National Credit Regulator in South Africa are putting further strain on the performance of the footwear category. In an attempt to drive sales, retailers have been ...

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    Country Report

    Hosiery in South Africa

    Mar 2017

    Demand for hosiery was driven by fashion trends, with sheer hosiery witnessing the highest growth of 7% in current value terms. Lace hosiery and micro fishnets are also popular among consumers of all age groups, searching for a more sophisticated and...

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    Country Report

    Jeans in South Africa

    Mar 2017

    Jeans registered slightly lower value growth of 6% in 2016 over the previous year. The challenging economic environment and more stringent credit regulations put further pressure on consumer spending. On the one hand, consumers from the lower end of ...

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    Country Report

    Menswear in South Africa

    Mar 2017

    Menswear is a slightly smaller category than womenswear, with population demographics being one of the reasons for this as well as the fact that women tend to be more fashion-orientated, choosing to buy clothing more frequently than men. In terms of ...

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    Country Report

    Apparel and Footwear in South Africa

    Mar 2017

    The review period was marked by a challenging economic climate, rising prices, low consumer confidence and declining disposable incomes. The latter, together with limited access to credit due to tougher credit regulations introduced by the National ...

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    Country Report

    Sportswear in South Africa

    Mar 2017

    “Athleisure” was the major trend impacting sportswear locally, with retailers targeting a younger audience introducing apparel and footwear product lines inspired by the trend. The higher penetration rate of “athleisure” stems from the fact that it ...

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