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South Africa

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa.

South Africa StatisticsConsumer Lifestyles in South Africa

South Africa Country BriefingsFuture Demographics: South Africa in 2030

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    South Africa: Country Profile

    Feb 2018

    South Africa’s economy will grow sluggishly in 2018. A rebound in agriculture and an increase in mining output provide limited support. Both private final consumption and exports will rise at a marginal pace. Investment is slowing as a result of ...

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    Country Report

    Coffee in South Africa

    Feb 2018

    As consumers change their lifestyles in line with global trends, more millennials are expected to embrace the coffee culture. Likewise, increased volume sales of Nespresso machines will continue to boost demand for fresh ground coffee pods. This ...

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    Country Report

    Other Hot Drinks in South Africa

    Feb 2018

    A better economic performance is expected to stimulate demand for other hot drinks over the forecast period. This trend will be mostly visible in other plant-based hot drinks as a result of rising disposable incomes among lower LSM groups. In 2017, ...

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    Country Report

    Hot Drinks in South Africa

    Feb 2018

    In 2017, demand for hot drinks in South Africa continued to be adversely impacted by the country’s sluggish economic performance. With GDP growth of less than 1%, unemployment reaching 27% and inflation rising by 6%, householders faced a decline in ...

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    Country Report

    Tea in South Africa

    Feb 2018

    The prevailing health and wellness trend will likely boost demand for tea over the forecast period, particularly variants such as blended, green and fruit/herbal teas, with more black tea consumers shifting to rooibos. Likewise, intensified ...

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    Country Report

    Air Care in South Africa

    Feb 2018

    Air care products come in a range of sizes and formats, predominantly used by households to neutralise odours or to freshen up a room with a pleasant scent. Higher-income consumers also started to demand more sophisticated scents to help improve ...

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    Country Report

    Bleach in South Africa

    Feb 2018

    As many multi-purpose cleaners products contain ammonia and bleach, there was strong competition between these two categories with many players claiming both cleaning and disinfecting attributes for their products. With uneasy economic conditions set...

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    Country Report

    Dishwashing in South Africa

    Feb 2018

    In South Africa, dishwashers remain niche products that are only affordable for a percentage of the privileged middle and upper middle classes. For low-income households, dishwashing machines are perceived as non-essential. For this reason, hand ...

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    Country Report

    Home Insecticides in South Africa

    Feb 2018

    With regard to home insecticides, consumers seek products that are quick and easy to use and which provide instant results. Many producers use words and phrases such as “Instant Kill” and “Deadly Killing Action” on the packaging of their brands to ...

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    Country Report

    Laundry Care in South Africa

    Feb 2018

    Hand washing remains dominant as the penetration rate of washing machines remains relatively low in South Africa. Many households still face issues with regard to plumbing and electricity. In addition, middle- to upper-middle-income households that ...

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    Country Report

    Home Care in South Africa

    Feb 2018

    South Africa continues to face economic uncertainties, and householders have increased financial burdens, with debt-to-income ratios remaining high and consumers seeking value for money across the board. Value offerings therefore remain popular as ...

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    Country Report

    Polishes in South Africa

    Feb 2018

    In 2017, floor polish recorded the best performance both in terms of value growth and overall sales. Shoe polish, metal polish and furniture polish also showed sound growth, but metal polish accounted for only a meagre contribution to total sales. ...

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    Country Report

    Surface Care in South Africa

    Feb 2018

    One of the key attributes of the overall category is that consumers seek convenience and value. Despite the preference for proven brands, many are willing to trade down to cheaper alternatives as household incomes become more constrained. However, ...

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    Country Report

    Toilet Care in South Africa

    Feb 2018

    South Africa faced heavy droughts in the last half of the review period, with the Western Cape particularly hard hit. Because of this, residents are encouraged to use water more sparingly by using grey water from dishwashers and washing machines to ...

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    Country Report

    Designer Apparel and Footwear (Ready-To-Wear) in South Africa

    Feb 2018

    International luxury brands often use Sandton City as their first foray into Africa, as it is regarded as a luxury shopping hub and has a well-established retail infrastructure. High net worth individuals from countries like Nigeria, Angola and ...

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    Country Report

    Fine Wines/Champagne and Spirits in South Africa

    Feb 2018

    South Africa has a well-established wine culture among its locals. There are many wine festivals organised which attract local and international attention. Local consumers, being wine connoisseurs, have developed a more sophisticated taste and a ...

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    Country Report

    Luxury Eyewear in South Africa

    Feb 2018

    Luxury eyewear sales are driven by wealthy shoppers and aspirational consumers. The wealthy are price-inelastic and prefer luxury and high-end brands such as Chanel and Tom Ford. Aspirational consumers, who are more price-sensitive and tend to ...

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    Country Report

    Luxury Jewellery in South Africa

    Feb 2018

    High net worth individuals look for unique and customised pieces in terms of designs and the quality of precious stones used. It is popular for African consumers to buy loose stones and seek unique and high-quality craftsmanship to design and make ...

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    Country Report

    Luxury Leather Goods in South Africa

    Feb 2018

    South Africans are highly aspirational consumers and international handbags such as Louis Vuitton, Michael Kors and Chanel are perceived as status symbols, driving the demand for luxury brands. For African women wearing traditional outfits, an ...

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    Country Report

    Luxury Portable Consumer Electronics in South Africa

    Feb 2018

    Luxury items still represent a small niche of overall portable consumer electronics in South Africa, as they appeal to a limited group of people, namely connoisseurs and those with the discretionary income to purchase such items with a hefty price ...

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