South Africa

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

South Africa StatisticsConsumer Lifestyles in South AfricaSouth Africa Country BriefingsFuture Demographics: South Africa in 2030

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    Toys and Games in South Africa

    Jun 2018

    South African consumers’ taste and preferences for toys and games continue to be in line with global trends. The overall industry recorded growth in 2017 despite continuing economic uncertainty and shrinking average disposable incomes. Despite these ...

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    Country Report

    Country Report

    Traditional Toys and Games in South Africa

    Jun 2018

    It is anticipated that parents will continue spending on toys and games that guarantee quality, as they tend to want the best for their children. Parents are aware of high average price points for many toys; thus, they expect the product to be of ...

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    Country Report

    Country Report

    Video Games in South Africa

    Jun 2018

    The debate between Xbox and PlayStation’s loyal consumers continues. Both brands aggressively promote their products by including several games, online subscription and membership deals, and other special offers in retail stores and on e-commerce ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: South Africa

    Jun 2018

    South Africa boasts being the most industrialised nation regionally. The economy performed relatively well in 2017, due to increases in consumption expenditure and exports, and will grow at a modest pace going forward. This will be supported by ...

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    Country Report

    Country Report

    Dog and Cat Food Packaging in South Africa

    Jun 2018

    With South African consumers under pressure owing to a decline in disposable income, the key trend in 2018 is more economical pack sizes. Consumers have started buying larger packs, particularly those owners with more than one pet, as they provide a ...

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    Country Report

    Country Report

    Cat Food in South Africa

    Jun 2018

    Manufacturers are focusing on educating consumers how to give their cats a balanced diet, in line with the growing humanisation trend, whereby pet owners look after their pets as they would their children. Premium cat food is seeing rising ...

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    Country Report

    Country Report

    Dog Food in South Africa

    Jun 2018

    As consumers’ disposable incomes remained under pressure, there was growing demand for mid-priced and economy dog food brands at the end of the review period, as consumers sought value for money. Imported brands saw higher price rises due to the ...

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    Country Report

    Country Report

    Other Pet Food in South Africa

    Jun 2018

    Consumers fall into two groups – those seeking value for money and those seeking the products that offer the best nutritional value. With the weakening rand, premium imported brands became even more expensive in 2017, and only targeted consumers not ...

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    Country Report

    Country Report

    Pet Care in South Africa

    Jun 2018

    Pet care registered strong current value growth at the end of the review period, driven mainly by increases in unit prices. Volume growth lagged significantly behind value growth in pet food. The reduced purchasing power of the rand and increasing ...

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    Country Report

    Country Report

    Pet Products in South Africa

    Jun 2018

    Pet products consists of both necessities such as cat litter, bowls and leads, and luxuries such as upmarket bowls, bedding, toys and leashes. Therefore, purchases can be based either on value for money, or factors such as aesthetics. The pet ...

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    Country Report

    Country Report

    100% Home Delivery/Takeaway in South Africa

    May 2018

    The demand for quick and convenient and food options continued to boost sales of 100% home delivery/takeaway in 2017. In an attempt to capitalise on this trend, many consumer foodservice players introduced services such as home delivery and online ...

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    Country Report

    Country Report

    Cafés/Bars in South Africa

    May 2018

    The surge in the number of people drinking coffee and the growing adoption of Western lifestyle trends is leading to the development of a coffee culture in South Africa, which resulted in specialist coffee shops seeing the most dynamic growth in 2017...

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    Country Report

    Country Report

    Consumer Foodservice By Location in South Africa

    May 2018

    Many consumer foodservice operators are increasingly investing in the expansion of smaller format outlets in travel locations in order to take advantage of the high levels of passing trade in key travel locations. For example, many fast food entities...

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    Country Report

    Country Report

    Fast Food in South Africa

    May 2018

    Fast food operators continued to broaden their menus in order to offer a wider selection of meals and snacks at a wider range of price points to attract customers of all budgets in 2017. Many opted to offer value for money in the form of promotional ...

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    Country Report

    Country Report

    Full-Service Restaurants in South Africa

    May 2018

    Full-service restaurants recorded slower current value growth in 2017 compared to the CAGR for the review period. With high unemployment and a drop in real wages due to high inflation consumers continued to cut back on discretionary spending, ...

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    Country Report

    Country Report

    Consumer Foodservice in South Africa

    May 2018

    South Africa’s economy continued to struggle for growth in 2017, with high unemployment and a limited increase in disposable income. As a result, many consumers continued to cut down on non-essential spending. Nevertheless, consumer foodservice ...

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    Country Report

    Country Report

    Self-Service Cafeterias in South Africa

    May 2018

    Self-service cafeterias remained an insignificant channel within consumer foodservice in South Africa in 2017 with negligible sales...

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    Country Report

    Country Report

    Street Stalls/Kiosks in South Africa

    May 2018

    Street stalls/kiosks continued to experience positive growth in both volume and value terms in 2017. Food trucks are becoming a big trend in South Africa with the entry of food truck parks being seen over the review period. For example, in 2017 ...

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    Country Briefing

    Country Briefing

    Digital Consumer in South Africa

    May 2018

    South Africa continues to be one of the key e-commerce markets in the Sub-Saharan Africa region. Despite the country’s digital market being at the infant stage by global standards, digital payments continue to experience growth across the board. Many...

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    Strategy Briefing

    Strategy Briefing

    Renewable Energy Expansion Opportunities for B2B Sectors

    Apr 2018

    Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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