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South Africa

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa.

South Africa StatisticsConsumer Lifestyles in South Africa

South Africa Country BriefingsFuture Demographics: South Africa in 2030

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    South Africa: Country Profile

    Feb 2017

    South Africa’s economy will grow sluggishly in 2017. Modest gains in private final consumption and a rise in tourist receipts provide limited support. A recovery in commodity prices should help exporters. Ongoing political scandals and weaknesses in ...

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    Country Report

    Bottled Water in South Africa

    Feb 2017

    Severe drought in 2015 and 2016 to the led to widespread water shortages in South Africa, with provinces such as Kwazulu-Natal and Eastern Cape the most affected. The situation boosted demand for bottled water as consumers struggled to find adequate ...

    US$990
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    Country Report

    Carbonates in South Africa

    Feb 2017

    Carbonates retail volume sales recorded 7% growth as the category’s price competiveness continued to provide value for consumers’ money. Other elements that boosted sales included severe heatwaves over the review period, expansion of smaller players ...

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    Country Report

    Concentrates in South Africa

    Feb 2017

    The affordability of concentrates continued to attract lower-LSM consumers who struggled with shrinking disposable incomes. For example, Fusion gained popularity in liquid concentrates – a 1-litre pack with a dilution ratio of 1:7, sold at ZAR6.99....

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    Country Report

    Energy Drinks in South Africa

    Feb 2017

    Retail volume sales increased by 8% in 2016 due to the expansion of smaller brands such as 7 Stars that target lower-LSM consumers previously not catered for. Other factors that stimulated demand for energy drinks included aggressive marketing ...

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    Country Report

    Juice in South Africa

    Feb 2017

    Growth in demand for juice was prompted by various government awareness campaigns across South Africa that aimed to orientate consumers towards healthier consumption habits. Other factors that contributed to the 7% rise in retail volume included hot ...

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    Country Report

    Soft Drinks in South Africa

    Feb 2017

    South Africa recorded slow economic growth over the review period – inflation reached 6% and GDP growth was below 1%. Increasing sugar prices and shrinkage in consumers’ disposable incomes intensified soft drink manufacturers’ challenges. However, ...

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    Country Report

    RTD Coffee in South Africa

    Feb 2017

    RTD coffee remains a negligible category in 2016. It became available in 2010, with Mr Brown the innovator in the category. Volume growth, however, remained insignificant....

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    Country Report

    RTD Tea in South Africa

    Feb 2017

    High awareness of and publicity about the amount of sugar in soft drinks due to the proposed sugar tax set to be imposed on all sugar-sweetened beverages by 1 April 2017, made consumers more conscious of what is in their beverages. RTD tea is ...

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    Country Report

    Sports Drinks in South Africa

    Feb 2017

    Intensified countrywide obesity prevalence campaigns triggered an increase in sporting activities, which contributed to retail volume growth of 7% in sports drinks. Another factor that boosted demand over the review period was sports drinks products’...

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    Country Report

    Packaged Food in South Africa

    Feb 2017

    Packaged food achieved strong current retail value growth in 2016. This was mostly boosted by high inflation and growth in sales volumes in strong categories. Staple foods such as rice and bread, which form the largest proportion of packaged food’s ...

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    Country Report

    Luxury Goods in South Africa

    Feb 2017

    South Africa registered very little growth in GDP during 2016. Consumer demand was constrained by low levels of consumer confidence, higher taxes and a drop in real wages. Power outages also continued to be a problem, all of which came at a ...

    US$1,210
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    Country Report

    Coffee in South Africa

    Jan 2017

    Interest grows for higher value coffee categories such as fresh ground and luxury instant coffee brands, eg Douwe Egberts and Jacobs, as South Africans learn to appreciate better quality coffee....

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    Country Report

    Other Hot Drinks in South Africa

    Jan 2017

    Middle-income consumers learned to appreciate coffee; previously they would buy other plant-based hot drinks together with low-income consumers. However the change in preference resulted in other plant-based hot drinks losing volume sales....

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    Country Report

    Hot Drinks in South Africa

    Jan 2017

    The shift from black to other tea is attributed to consumption behaviour, with consumers primarily looking at the health benefits of different tea variants. Rooibos tea is strongly marketed globally for its health benefits. Large organisations such ...

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    Country Report

    Tea in South Africa

    Jan 2017

    Despite black tea still accounting for the lion’s share in volume tea sales, its sales decreased from 70% in 2015 to 66% in 2016. South African tea lovers increasingly move to other tea due to the proven health benefits, and the perception of value ...

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    Strategy Briefing

    Dairy in The Middle East and Africa

    Jan 2017

    With slowing dairy demand in China, restricted entry to Russia and ramped-up production in Europe, the Middle East and Africa region has gained traction among dairy players as it will be the second largest contributor to absolute value growth over ...

    US$1,325
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    Country Report

    Air Care in South Africa

    Jan 2017

    Urban dwellers continue to use air care products to neutralise mainly household odours, with high income consumers continuing to demand more sophisticated scents for improved household ambience....

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    Country Report

    Bleach in South Africa

    Jan 2017

    Financially constrained consumers continue to seek value for money offerings across consumer markets, including bleach. As bleach products are competitively priced, they remain attractive, with demand for private label offerings in this area ...

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    Country Report

    Dishwashing in South Africa

    Jan 2017

    Dishwashers are still a niche appliance in the South African market, with standard formats remaining the most popular owing to greater competition. Unlike fridge-freezers, dishwashers are not perceived as being essential by most consumers. In ...

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