South Africa

Fine cut tobacco’s value proposition was helping drive demand for this product in 2022. In comparison to its more expensive competitor, cigarettes, fine cut tobacco does not have to factor in the manufacturing cost of creating a ready-to-smoke…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Many consumers in South Africa continue to experience financial difficulties due to the high cost of living, leaving them with lower disposable incomes to spend on perceived non-essential items such as sunglasses. Therefore, they are more likely to…

During the pandemic, most consumers, including children, spent a significant amount of time in front of digital devices due to online studying and remote studying measures in place, as a result of restrictions outside of the home. Increased activity…

Demand for eyewear in South Africa continues to grow in 2023, with current value sales recording stronger growth due to rising unit prices. During the pandemic, many South Africans were forced to stay at home, thereby using digital devices for work,…

During the pandemic, consumers spent greater time at home for work and learning purposes. Therefore, they were exposed to digital screens for a longer period, resulting in a spike in eye health issues for both adults and children in South Africa,…

In 2022, the country experienced a surge in inflation, leading consumers to become more price-sensitive and prioritise cooking at home instead of visiting horeca establishments. This shift in consumer behaviour had a positive impact on sales of stove…

In 2022, the demand for wall tiles in South Africa surpassed the pre-pandemic level in both current value terms and in value terms at constant 2022 prices, due to their various advantages. Wall tiles are highly durable and resistant to wear and tear,…

In 2022, the demand for mattresses in South Africa rose in current value terms and in value terms at constant 2022 prices, and also exceeded the pre-pandemic levels by both measures, with the category experiencing a surge in popularity. This was…

In 2022, South Africa’s inflation rate soared to 7%, owing to increases in food and fuel prices resulting from the war in Ukraine. In addition, South Africa’s ongoing power outages further escalated food price inflation by increasing supply chain…

Following Russia’s invasion of Ukraine in February 2022, the price of fertiliser, which had already surged by 80% in 2021, reached an all-time high in the spring of 2022. According to the World Bank, global fertiliser prices rose by 30% early in the…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends.

The South African economy witnessed a slowdown in 2022, impacted by record power blackouts, resulting in load shedding and major business losses. A slowdown in industrial production weighed on exports, while the energy shortage raised import bills…

In 2022, the lingering impact of heightened hygiene consciousness due to the pandemic continued to influence the performance of home care categories in South Africa. For example, bleach continued to see positive growth in 2022, even following the…

South Africa continues to rank in the bottom half of the Economic Freedom Index, due to the high tax burden, skills shortages and poor fiscal health. However, the country benefits from a stable and sound financial system, high market capitalisation,…

This report provides a global overview of commodity market trends from 2017 through to 2022, including price forecasts up to 2024 for the key commodities in the Agriculture, Energy and Metals sectors. Insights analyse long-term global trends that can…

After decades of low inflation, economies, companies and consumers worldwide struggle to cope with the surging cost-of-living crisis. While the costs are proliferating, the expansion in remuneration is slow. This squeeze on living standards leads to…

The report examines key factors in supply chain risks in metals, energy and agricultural commodities. Production, market supply concentration and political risks analysis can help to better identify potential risks and prepare for potential…

Population expansion in South Africa will be propelled predominantly by natural increase up to 2040. Declining birth rates and rising longevity will encourage ageing; however, life expectancy will stay relatively low, and the country will remain…