Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
2023 has marked another tough year for consumers in South Africa, with double-digit food inflation, rising interest rates, and continuous rolling blackouts (loadshedding). Loadshedding has affected the entire supply chain, as well as consumers, as…
The top players in savoury snacks are set to continue to record value share declines in 2023, mainly driven by higher unit prices. The weather continues to hamper the local production of potatoes used in the production of potato chips. While the…
Rolling blackouts (loadshedding) have persisted in 2023, averaging stage 4 for the year (at the time of writing this report), which means that consumers experience power cuts for three to four two-hour slots per day. As a result, consumers have cut…
Although retail volume sales of gum are expected to return to a slight decline in 2023, the category is set to record strong single-digit retail current value growth in 2023, primarily driven by price rises, value-added options, and flavour…
Chocolate confectionery is set to record solid retail current value growth in 2023, driven by unit price increases of around 10% in most categories. Meanwhile, without innovation in terms of flavours, and digital campaigns, stronger volume declines…
Bath and shower products were recording the strongest unit volume growth rates in beauty and personal care packaging in South Africa in 2022, which can be attributed to the increasing hygiene awareness among consumers as well as their changing…
Following a challenging year derived from the impacts of COVID-19, total volume and current value sales of wine rebounded in 2021 and 2022, exceeding the pre-pandemic levels. This was a result of three key factors. First, the on-trade performance…
White spirits saw the strongest total volume growth within spirits in 2022, as consumers resumed social consumption at bars and restaurants. On-trade spaces offer diversity in terms of flavour profiles, allowing consumers to choose according to their…
Driven by spirit-based RTDs, the competition within RTDs strengthened in 2022, as Coca-Cola and The South African Breweries (SAB) launched products in the market. Using pre-existing distribution channels to reach consumers, they each produced…
The top brand in cider/perry, Savanna, retained its lead in total volume and value terms in 2022, thanks to maintaining strong growth rates. Much of this was a result of changing consumer preferences, with more people shifting to cider from other…