South Africa

In 2022, flavoured/mixed lager saw the strongest performance of all beer categories, with double-digit total volume growth. While this growth was derived from a relatively low base when compared with more mature beer categories, such as standard…

After seeing a notable rebound in total volume sales in 2021, due to the lifting of the COVID-19 lockdown bans, and with growth continuing in 2022, the consumption of alcoholic drinks increased to beyond the pre-pandemic level. This was due to the…

Following the dynamic growth seen in tobacco products sales in 2021, which helped the market recoup all the current value losses it suffered due to the pandemic in 2020, a much less dynamic performance was seen in current value terms in 2022, with…

Fine cut tobacco’s value proposition was helping drive demand for this product in 2022. In comparison to its more expensive competitor, cigarettes, fine cut tobacco does not have to factor in the manufacturing cost of creating a ready-to-smoke…

Tobacco faced sanctions in 2020 during the COVID-19 lockdown, which saw all tobacco product sales temporarily prohibited, encouraging the illicit trade in cigarettes, which accounted for around a third of overall sales in this year. Following the…

Fine cut tobacco’s value proposition was helping drive demand for this product in 2022. In comparison to its more expensive competitor, cigarettes, fine cut tobacco does not have to factor in the manufacturing cost of creating a ready-to-smoke…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Many consumers in South Africa continue to experience financial difficulties due to the high cost of living, leaving them with lower disposable incomes to spend on perceived non-essential items such as sunglasses. Therefore, they are more likely to…

During the pandemic, most consumers, including children, spent a significant amount of time in front of digital devices due to online studying and remote studying measures in place, as a result of restrictions outside of the home. Increased activity…

Demand for eyewear in South Africa continues to grow in 2023, with current value sales recording stronger growth due to rising unit prices. During the pandemic, many South Africans were forced to stay at home, thereby using digital devices for work,…