South Africa

Personal grooming across the country is becoming an increasingly important aspect of many consumers’ lives. While this concept was traditionally linked to female consumers in South Africa, due to the stigma attached to male consumers who indulged in…

Consumers’ lifestyles in South Africa have changed significantly since the pandemic, particularly as many employees continue to work from home for at least part of the week. Subsequently, the need for a convenient environment has also increased…

The shortage of electricity across the country has resulted in increasing demand for alternative power sources such as solar and gas. Since the introduction of load shedding in South Africa, which restricts access to electricity for a certain amount…

Remote/hybrid working measures in South Africa since the pandemic have changed consumers’ lifestyles, including placing greater pressure on their time. Busy consumers must juggle work with childcare commitments, including taking or collecting them…

The consistent increase in the general cost of living in South Africa is pushing consumers to review how they spend their money. One way to achieve this is to prepare meals at home which would otherwise be purchased from retailers, or foodservice…

The waning impact of the pandemic in South Africa has changed how many households operate in terms of busier lifestyles. The main change is that many employees continue to observe remote/hybrid working measures, and thus are spending greater time at…

The pandemic has dramatically changed South Africans’ lifestyles in many ways, a trend that is greatly benefiting demand for consumer appliances. For instance, many businesses have now adopted remote/hybrid working models, meaning that employees…

Since the pandemic, general dynamics in consumers’ lifestyles have dramatically changed in South Africa. Ongoing remote/hybrid working models for employees mean that many of them continue to spend greater time at home than they would have compared to…

While the growth of energy drinks remains more dynamic in South Africa, sports drinks remain popular with local consumers due to the greater participation in activities. Unlike energy drinks, sports drinks do not contain caffeine and work to aid…

The health and wellness trend is becoming increasingly entrenched in South Africans’ lives, although regular soft drinks such as carbonates retain higher share overall compared to reduced sugar options. While brands are adapting more to this trend,…

Rooibos tea continues to be a growing choice among South Africans due to its local positioning. It is also considered the more suitable option due to its pricing, antioxidant and hydrating effects. This supports the growth of rooibos tea, especially…

Popular juice brand Liqui-Fruit (Pioneer Foods (Pty) Ltd for PepsiCo Inc) has been rebranded. Its packaging has switched from a colourful box to a white background where the logo’s colour is associated with the juice’s flavour. When compared to the…

Switch Energy has introduced three new flavours to its range as limited editions. In 2023, the brand offered 37 different flavours compared to Monster Energy’s 18 flavours, and Dragon’s 17 flavours. Interest in Switch Energy peaked when it introduced…

In 2023, the average unit price of concentrates witnessed considerably faster growth compared to overall soft drinks in South Africa, although it remains considerably lower per litre (RTD) than the latter. The impact of the sugar tax (the Health…

Large category players are narrowing their offerings. As a result, Tab has been discontinued in South Africa. Leading player Coca-Cola seeks to strengthen its current brands and exclude low-performing ones. In its place, it has introduced a…

South Africa has been facing drinking water supply issues, supporting elevated demand for bottled water compared to pre-pandemic levels, including for still bottled water, despite declining off-trade volume sales as a result of a greater return to…

Despite maintaining retail volume growth throughout the pandemic and its aftermath, sweet spreads is set to turn to slight decline in 2023, although dynamic current value growth is still expected, due to price rises. Apart from the rising price of…

Despite the expectation of a notable retail volume decline for overall sauces, dips and condiments in 2023, as consumers have been reducing their spending on non-essential grocery items, recipe sauces is set to experience moderate growth, as…

As in the previous year, in 2023 ready meals and soups is set to see solid retail volume growth, along with dynamic double-digit current value growth as a result of inflationary price rises. The growing demand for healthy and convenient ready meals…

Both retail volume and current value sales of edible oils are set to see strong declines in 2023. After two years of exceptionally strong growth, the average unit prices of vegetable and seed oils have started to normalise over 2023, with prices…